Welcome to the May 2025 edition of CanadianSME Small Business Magazine, where we focus on two critical themes driving the future of Canadian business: Retail and Mental Health Awareness As retail continues to evolve with cuttingedge technology and shifting consumer demands, this issue offers fresh insights on the latest retail tech and trends to keep your business ahead
Mental health takes center stage with expert advice on stress management and promoting employer and employee wellbeing essential for building resilient and thriving workplaces in today’s fast-paced world
We are proud to feature Sarah Nagawa Sekalala, Founder and CEO of Siika Foods, as our inspiring Business Woman of the Month, championing African culinary roots in the Canadian food scene.
This issue also includes exclusive interviews with visionaries such as Jesse Galati, CEO of Page Pros, sharing strategies for scaling smart businesses, and Alicia Pereira, VP of Marketing & Communications at the Ontario Centre of Innovation, discussing how DiscoveryX is shaping tomorrow’s innovations Plus, gain valuable insights from Chandrashekar (LSP), Managing Director at Zoho Canada, on transforming business through smart technology Steven Wright, President & CEO at Focus, sharing insights on Building Resilient Sales Teams for SMB Growth;
Our featured article from Microsoft explores The Future of Work and how Generative AI is reshaping the business landscape, a must-read for SMEs navigating the digital-first economy
Don’t miss our practical guide on the 10 Best Practices for Supporting Mental Health in Canadian Retail Workplaces, designed to empower leaders in creating healthier environments
Lastly, mark your calendars for the CanadianSME Small Business Show 2025 on May 29th, themed Thriving in the Digital-First Economy a flagship event packed with innovation, networking, and growth opportunities. We hope this edition inspires and equips you to build smarter, healthier, and more successful businesses
Warm regards, Shaik Khaleeluddin (SK) Editor-in-Chief, CanadianSME Small Business Magazine
wwwcanadiansmeca info@canadiansmeca canadiansme canadian sme canadiansme canadiansme
ISSN2562-0657(Online)
Alicia Pereira Vice President of Marketing & Communications
INTHISISSUE
Building Resilient Sales Teams for SMB Growth
Empowering Leaders for Tomorrow’s Success
By:Anne-SophieBolduc
EmpoweringAmbition: EmpoweringWomento StepOut,BeSeen,and Lead
Jesse Galati is a Canadian entrepreneur, visionary leader, and the current CEO and CoFounder of Page Pros, a rapidly growing digital agency specializing in local SEO Known for his relentless drive, passion for innovation, and deep commitment to leadership, Jesse has built a reputation as a dynamic force in the digital marketing and technology landscape
Born and raised in a small town in Northern Ontario, Jesse’s entrepreneurial journey began early At just 15 years old, he launched his first marketing agency out of his father’s basement, driven by an insatiable curiosity and a desire to create something of lasting value. That early hustle set the foundation for what would become a lifelong pursuit of excellence in business and leadership.
Eager to expand his horizons, Jesse relocated to Toronto, where he immersed himself in the world of direct sales Over the course of eight years, he mastered the art of door-to-door and cold-call sales, eventually leading and scaling multiple high-performing sales teams of 50 to 100+ people It was here that his love for coaching, team building, and performance leadership truly took root
Page Pros has achieved remarkable growth in a short span, serving thousands of businesses globally. What were the key strategies or decisions that enabled you to scale two successful businesses so rapidly?
I believe the two biggest common threads in scaling both companies The NFT Agency and Page Pros were my unshakable commitment to success and the belief I had before either company even existed From day one, I was 1000% committed to doing whatever it took to win I believed with every fiber of my being that success wasn’t a question of if, but when and that mindset set the tone for everything that followed The strategy itself was simple: wake up every day and execute relentlessly on what we knew how to do well, while constantly looking for ways to improve and optimize With The NFT Agency, a lot of our early success came from my background in door-to-door and cold-calling sales In the first 9 months, we made $0 over 100 meetings with brands and companies led to nothing but rejection But we stayed the course
Eventually, we landed a deal that generated $4 million in revenue in one month and over $15 million within the first year
With Page Pros, My partner Joe and I took a more structured and calculated approach We spent months researching, planning, and building out the operational frameworks We started by developing a high-performance SEO service that we knew could deliver real, measurable results
Once we had that locked in and tested, we turned our focus to crafting an exceptional customer experience The plan was clear: deliver results, back it up with amazing service, and build genuine relationships.
What really allowed us to scale so quickly was the culture we built from the ground up Our team saw firsthand how much we value quality, consistency, and innovation and we created an environment where they could thrive, feel empowered, and get excited about what they do every single day When you combine belief, relentless execution, and a team that’s all-in, that’s when the magic happens
Local SEO and Google My Business are central to your services. Why should small businesses prioritize Google My Business in their marketing strategies, and how does it help them stand out in competitive local markets?
Google My Business and Google Maps are, without question, the most important platforms for local businesses today They are the first place people look when searching for a nearby service or business and if your profile doesnt look professional or lacks strong reviews, you ’ re absolutely losing business every single day
Your Google presence is your first impression Great reviews and strong branding send a powerful message to potential customers: this business is trustworthy, credible, and capable of doing a great job And at the end of the day, that’s what every consumer wants to feel confident that the company they hire will deliver
My advice to small businesses? Get ahead now. Don’t wait for the market to tell you it’s time to adapt be proactive. Invest in your digital presence, build trust through your online reviews, get serious about local SEO, and stay curious The tools are more powerful than ever, but they only work if you ' re using them
And lastly don't try to do it all alone Find the right partners, hire the right team, and stay focused on delivering real value to your customers That’s how you stay ahead by getting better every single day
As an entrepreneur who has built thriving businesses from the ground up, what final advice or insights would you like to share with small and medium-sized business owners aspiring to grow in today’s digital age?
You can achieve success in any industry, as long as you ’ re willing to work relentlessly and deliver real quality That alone becomes your competitive edge The reality is, most business owners fall into the trap of doing the same thing over and over again They stop evolving They avoid the hard work But if you ’ re committed to constant improvement and have an unwavering belief in yourself, you’ll always stay ahead of the curve
Be obsessed with getting better. Show up every day, refine your craft, and look for the edges where others get lazy or complacent That’s where the opportunity lives
And when it comes to technology, especially AI it’s not your enemy, it’s your advantage AI isn’t going away We’re living through a massive technology revolution, and we ’ re still early If you embrace it now, you’ll gain leverage faster workflows, better service, smarter decisionmaking, more leads, and more time back to focus on what matters most If you dont, rest assured: your competitors will And they’ll start moving at a speed you can’t keep up with
AI isn’t here to replace the human element it’s here to amplify it It’ll automate the repetitive, free up your team, reduce errors, and increase profitability Most importantly, it will give you more time with your family and more freedom to work on your business, not just in it
So my advice is simple: work hard, believe big, and evolve fast The ones who win in this era will be those who embrace change, lead with purpose, and never stop sharpening their edge
The dawn breaks differently now In offices and workshops, in corner cafés and corporate headquarters, a silent revolution unfolds with each passing day Generative AI once the stuff of science fiction now hums quietly in the background of our professional lives, reshaping the very foundation of how we work, create, and build value
We are in the Fourth Industrial Revolution, where artificial intelligence isn't just another tool in our arsenal it's becoming the forge in which the future economy is being shaped.
For decades, small and medium-sized businesses (SMBs) have been the heartbeat of the Canadian economy driving innovation, fueling employment, and serving as pillars of their communities Yet, despite their resilience, SMBs have long operated at a disadvantage: limited budgets, lean teams, and scarce access to cutting-edge technologies that larger enterprises take for granted
That imbalance is shifting rapidly
At the center of this shift is Generative AI (GAI), and leading the charge is Microsoft, whose AI-first approach is helping SMBs close the capability gap and leap into the future of work with tools once considered the exclusive domain of large enterprises
A New Era of Possibility for SMBs
Today, a two-person design studio can produce polished campaigns with the speed and scale of a multinational agency A neighbourhood retailer can analyze customer behavior with the depth of an enterprise-grade marketing team. A regional manufacturing firm can optimize operations in real-time with insights built in-house
This isn’t a hypothetical It’s the reality being shaped by Microsoft Copilot, an AI companion integrated across Microsoft’s suite of tools from Word and Excel to Teams, Outlook, PowerPoint, and more
Where once SMBs were playing catch-up, they are now forging ahead with agility, creativity, and confidence.
From Time-Starved to Time-Smart
One of the most valuable assets in any small business is time and it's precisely what AI has the potential to give back
With Microsoft Copilot:
Administrative burdens shrink Writing emails, summarizing meetings, building presentations, and creating reports all tasks that once drained time can now be drafted in seconds.
Decision-making improves. Real-time insights, surfaced from internal data, help small business owners understand what’s working, what’s not, and where to focus next
Customer engagement scales Personalized marketing content and customer service responses can be generated instantly, enhancing the end-user experience
In other words, SMBs can now compete at a larger scale
Tangible Value, Measurable Results
Microsoft’s investments in AI are designed to create broad-based impact, not just innovation for the few According to a recent report from Forrester, SMBs deploying Microsoft Copilot have reported:
20–30% reduction in time spent on routine tasks
Higher employee satisfaction and productivity
Revenue growth through faster go-to-market cycles and smarter targeting
Take a small logistics firm that used to spend days manually reconciling delivery logs and invoices With Copilot in Excel, reconciliation is now automated and accurate freeing staff to focus on business development
Picture a small, family-run restaurant where tradition meets technology where grandma’s secret sauce now has a digital sous-chef
With Copilot at the table, they're dreaming up bold new recipes, turning Sunday specials into sizzling culinary delights – and analyzing sales and margins on the backend!
These are not AI “experiments ” These are business breakthroughs using GAI to optimize old ways of working
Equipping your Employees for the AI Era
The success of GAI integration isn’t just about the technology it’s about empowering people with the skills to harness its full potential SMBs must focus on talent acquisition, development, and retention strategies that seamlessly integrate GAI into workforce productivity Creating an environment that fosters continuous learning, and growth mindset will ensure businesses stay ahead in the AI skills revolution
According to Microsoft’s 2025 Work Trend Index report:
78% of Canadian business leaders say 2025 is a pivotal year to revisit core strategies and operations
With 76% of Canadian leaders confident that AI and AI agents will expand workforce capacity in the next 12 to 18 months, nearly half (46%) of Canadian leaders say expanding team capacity with digital labour is a top priority second only to upskilling (42%).
While 72% of leaders are considering hiring for AI-specific-roles – from AI trainers to AI strategists – employee confidence and skill adoption aren’t keeping pace
Already, 44% of Canadian managers expect AI upskilling to become a part of their role within five years While most SMB leaders recognize the importance of training in AI, many hesitate to invest without clear and immediate ROI This cautious approach, however, risks leaving businesses behind in a rapidly evolving landscape
AI represents an unparalleled opportunity to amplify human potential, but its benefits will only be fully realized if organizations ensure their teams are ready to adapt, understand, and leverage its capabilities to drive innovation and growth
Moving from Reaction to Strategy
Perhaps most transformative is how GAI is enabling SMBs to move from survival mode to strategy mode
Instead of reacting to market shifts, small businesses can now anticipate and adapt Instead of being constrained by what they can’t do, they’re empowered by what they can Generative AI provides not just efficiency but clarity, creativity, and competitive edge
As GAI continues to evolve, Microsoft is collaborating with leading organizations like Information and Communications Technology Council (ICTC) on innovative programs to prepare SMB leaders with the skills and tools needed to ensure they are not left behind, placing them at the center of the AI revolution
Your Next Move
The future is not about size it’s about speed, adaptability, and smart leverage That’s why thousands of small businesses are starting their AI journey with Microsoft Copilot: a simple, highimpact step toward transforming how work gets done
Start by asking:
Where does your team spend too much time on repetitive tasks?
What insights could help you serve customers better?
How could AI free up time to focus on what matters most your people, your products, your mission?
Create an always learning environment for employees to close the AI skills gap
Microsoft provides the platform, the tools, and the trust What happens next is up to you
In this new era, technology is no longer a barrier it’s a bridge And with Microsoft, SMBs don’t just cross that bridge They build the future on it
Continue learning with these resources
Learning paths and credentials to empower learners and orgs to develop, practice, and validate AI skills across roles to excel in the AI economy
AI Skills Navigator: Jumpstart your AI learning goals with AI Skills Navigator to find the right learning path for every level, every role, and every learner
Sabby is CEO of bookkeeping automation platform, Dext, joining the business in October 2022 Prior to joining Dext, Sabby was CEO of Thomas International, a leading talent assessment and psychometric provider, as well as leading Sage in its home market of the UK and in Ireland Sabby has over 35 years’ experience in the technology sector, spanning sales, operations, development, support and customer service He has spent his career supporting businesses of all sizes with technology that looks to unlock their potential both at home and in international markets. Sabby also serves on the CBI Tech Council, and is a member of the UK’s Digital Economy Council with Secretary of State, and Chair at Digital Leaders Advisory Board
Unpredictable U S tariffs and trade threats are creating a state of financial flux among Canadian SMB owners It’s an incredibly tough time to navigate these unpredictable conditions, leaving many businesses struggling to find stability
According to the Canadian Federation of Independent Business (CFIB), small business confidence has plummeted to an all-time low, with business confidence reaching a lower mark than it did at any time during the 2020 pandemic, the 2008 financial crisis or 9/11
Adding to uncertainty is the upcoming federal election, which can add more pressure to small business owners as they think about their financial future when it comes to taxes and funding opportunities
CEOatDext
It is a pivotal moment for small business owners, and optimizing financial processes should be at the forefront of their minds We are witnessing a trend of savvy business owners using this time of uncertainty to optimize their financial processes With optimization comes real-time data, which allows leaders to make smarter, quicker decisions in an unpredictable landscape
Real-time data will unlock accurate scenario planning for businesses, enabling leaders to effectively navigate uncertainty and spot opportunities, setting themselves up for success in years to come.
Incorporating AI technology into financial planning
As AI and automation become more effective, now is the time to embrace digital tools that can give an accurate and real-time picture of a business’ financial health, including a view of how external pressures may create crunches or, for some, opportunities
This is where scenario planning also comes in Using insights built from data, business leaders themselves, or working with their accountant, can take the following steps:
SabbyGill
Identifykeyrisks
To stay ahead, businesses need to pinpoint the biggest risks - whether that’s market volatility, supply chain vulnerabilities, or regulatory changes - that could truly throw a wrench in operations Alongside looking at short-term factors, businesses must ensure they’re analyzing the long-term shifts in broader areas such as society, economics, and technology Not all risks are created equal, so it’s vital to focus resources on the threats that have the greatest potential to impact the business.
Developdiversescenarios
Facing fear of the unknown is tough for a business owner, but it is important to embrace this uncertainty with plans for different scenarios, from the most optimistic (i e price hikes with little impact on demand) to the worst-case (i e staff layoffs and downsizing), along with a middle ground (i e non-essential spending cutbacks) Ideally, it’s best to keep this to roughly three to four scenarios to avoid the risk of falling into the trap of analysis paralysis Ultimately, by covering a number of bases, leaders can ensure their business is agile enough to proactively tackle challenges head-on, rather than waiting for circumstances to dictate a response
Engagestakeholders
Establishandtrackkeyindicators
By involving their employees, partners, accountants, bookkeepers, and investors in the scenario planning process, leaders are not only crafting a more robust plan, but they’re also establishing a collective sense of readiness. This alignment accelerates decision-making and ensures that when fast execution is needed, the business is primed to respond effectively and with confidence It’s important to identify the critical financial and operational metrics that indicate when things are really shifting in the business By setting clear benchmarks for each key metric and establishing alert thresholds to signal any unusual changes, leaders can instantly spot emerging issues or opportunities, positioning the business for swift, precise action exactly when its required
Test,analyseandimprovestrategy
Don’t just stick to one plan - where possible, stress test different approaches and see what works best in different scenarios Regularly analyze results digitally to identify any gaps and be proactive about implementing any improvements By understanding what’s working and whats not, approaches can be refined to ensure the business stays on course, no matter what changes come
Leveragedigitaltools
Implementing live tracking tools like digital dashboards and advanced analytics software, as well as automating processes, are crucial for delivering ease and efficiency when monitoring key metrics This is especially effective in areas such as bookkeeping, where automated systems can consistently update financial records, ensuring instant access to the most current data These real-time insights empower leaders to identify changes quickly and refine strategies on the fly, helping to keep the business optimized for success
Adaptingtothrivein2025
Although the economic climate for the year ahead presents some financial challenges for business leaders, SME owners who lean into data-led scenario planning will be best positioned for stability and even growth
Gary Ng, CEO and Co-Founder of viAct comes with a background of building engineering who turned into AIpreneur with inception of viAct in 2016. He has 10+ years of experience in implementing technological innovations in construction industry. Before viAct, he was the Managing Director of 3D fashiontech EFI
Optitex Also rewarded as the best regional senior executive in NASDAQ listed technology enterprise Stratasys
Machines don’t get tired Algorithms don’t blink Sensors don’t miss a beat
But does that mean AI can or should replace human safety oversight in manufacturing?
The debate isn’t new, but factory floors are evolving fast AI is no longer just about efficiency; it’s a key part of workplace safety
From monitoring hazardous zones to detecting PPE violations and predicting equipment failures, AI is transforming safety management.
Still, where does human oversight fit in?
Gary Ng, CEO of viAct, underscores the balance and says, “AI in safety isn't about substitution; it's about augmentation. By integrating realtime analytics and automation, AI empowers safety officers to anticipate risks and enhance response strategies. ”
In Deloitte’s 2025 Manufacturing Industry Outlook Report, reports from a survey of manufacturers indicated that 78% of them are planning AI integration as a part of their transformation strategies
While in Canada, AI adoption across industries is believed to be in the early stages; in 2024 6.1% of all businesses agreed to use AI for production and service delivery.
The future holding AI-powered safety solutions as workplace safety guardians in even the Canadian manufacturing landscape is not far But how, let’s explore
Imagine a busy manufacturing plant in Ontario high-speed conveyor belts, robotic welders, and workers navigating between them A worker leans too close to a restricted area In that split second, the computer vision enabled across the CCTVS guarding the workplace detects the risk and sounds an alert The worker steps back, avoiding a serious injury
Gary Ng CEO of viAct
In this case, who is in control the AI or the worker?
AI flags risks, but it is the humans who take action. The worker adjusts, and the safety manager intervenes if needed AI is not an enforcer it’s an extra set of eyes, providing real-time insights to help humans act faster and smarter
TheSynergyofAIandHumanExpertise inSafety
AI in manufacturing safety is transforming the landscape by identifying risks before they escalate, but its effectiveness is maximized when combined with human expertise
Consider a chemical plant worker who must operate a rarely used valve Instead of scanning dense manuals or waiting for expert advice, they use an AI-powered chatbot like viGent that provides immediate safety protocols While AI delivers relevant information, the worker must determine whether the procedure applies to their specific situation
AI accelerates decision-making, but human judgment ensures the right choice is made
Beyond responding to risks, AI also excels at predicting them By analyzing trends such as machinery showing early signs of failure, a particular shift experiencing more near-miss incidents, or seasonal patterns in worker fatigue AI-powered safety management system enables proactive safety measures
However, data alone does not create a safer workplace Human expertise is essential in interpreting underlying causes, whether they stem from inadequate training, gaps in workplace safety culture, or operational inefficiencies AI provides insights, but it is human analysis that turns those insights into effective action
AManufacturingIndustryCaseStudy
Let’s drive through an automotive assembly plant in Toronto, where high-speed robotic welders and conveyor belts operate continuously
When they incorporated computer vision and AI video analytics as a part of their AI-powered safety solution, the system could recently detect a loose robotic arm component with 98.9% accuracy, something that could have been missed during manual inspections
Within seconds, an automated alert was sent to the EHS team, allowing them to intervene immediately This prevented an estimated 12 hours of production downtime and a potential $150,000 in repair costs
Beyond machinery monitoring, the AI automated safety system also tracks worker safety daily Previously, PPE compliance checks took supervisors an average of 3 minutes per worker during shift changes With AI-powered monitoring, compliance verification now happens in under 5 seconds, ensuring near-instant detection of missing protective gear while saving an estimated 20 worker hours per week
By integrating AI into its safety strategy, the plant achieved a 40% reduction in manual inspection hours, allowing safety teams to focus on proactive risk mitigation rather than repetitive monitoring.
So, to summarise, AI is an enabler, not a replacement It enhances human capabilities, fills the gaps in constant vigilance, and provides the kind of real-time intelligence that was once impossible
The most advanced safety systems are not the ones that remove humans from the equation They are the ones that strengthen human decisionmaking, giving safety officers and workers the tools they need to make the workplace safer than ever before
In B2B, facts alone rarely spark action What drives real growth? Storytelling especially when it comes from the top When a CEO shares their why the obstacles, breakthroughs, and passion behind the business it creates the kind of emotional resonance that facts can’t match
When a CEO shares their authentic journey the challenges, the wins, the purpose it creates an emotional connection And LinkedIns algorithm rewards that connection Personal, meaningful interactions rank higher than corporate content, which is why CEO-led posts drive more visibility and engagement
Connection is just the first spark The real momentum happens when the brand steps in with proof customer wins, measurable outcomes, and stories of real transformation It’s a one-two punch: the CEO earns attention, and the brand earns trust Together, they convert interest into action
Take Josh Bloomfield, founder of Givecloud Josh regularly shares the story behind Givecloud, why empowering nonprofits matters, and the challenges he faces along the way. His posts build trust and spark conversations, so once that connection is established, Givecloud can step in with customer success stories and further validate their value
That’s the formula
Let your CEO sell the vision. Let the brand validate it.
That’s exactly what we help you do at designACE We craft LinkedIn strategies that combine authentic CEO storytelling with strategic brand validation, creating content that sparks connection, drives engagement, and converts
"From the first moment Andrew reached out with a thoughtful message, it was clear he practices what he preaches. That initial conversation caught our CEO’s attention and set off a series of insightful chats that led him to me " Samantha Ste Marie, Growth Marketing Strategist at Givecloud
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At designACE, we’re not just strategists we’re business partners, dedicated to helping you scale and succeed Our team combines decades of experience in marketing, business development, and LinkedIn strategy We’ve helped businesses double their engagement rates and improve conversion rates through tailored strategies and authentic outreach You’re not just hiring a service you’re gaining partners who are invested in your success
CreatingaCultureofJoy: TheKeystoEmployeeHappiness
By:Anne-SophieBolduc
Workplaces have undergone significant transformations over the past five years The rise of remote and hybrid work models has provided greater flexibility and work-life balance, yet it has also left many employees feeling isolated and disconnected. Now, as companies implement return-to-office mandates, some employees feel frustrated, perceiving a loss of autonomy As a result, many seek opportunities that align better with their personal needs, prioritizing workplace cultures that offer both fulfillment and flexibility
This is where fostering a culture of joy becomes essential for both in-person and remote teams Employee happiness isn’t just a feel-good initiative it’s a strategic investment that drives productivity, engagement, and long-term success Organizations that prioritize employee well-being experience an increase in retention rates, improved morale and stronger business outcomes
But how can leaders cultivate a workplace that fosters joy? It starts with four essential pillars: celebrating success, encouraging collaboration, providing opportunities for professional growth, and maintaining a healthy work-life balance
CelebrateSuccessandRecognize Employees
Recognition is one of the most powerful motivators in the workplace Employees who feel valued are more engaged, productive, and committed to their work Creating a culture of appreciation can take many forms, from formal reward programs to a simple “thank you ” in a meeting. Publicly acknowledging contributions whether through company-wide emails, social media shoutouts, or team meetings reinforces that hard work does not go unnoticed
Anne-Sophie is the Director of the Altrum Recognition Business Line and a proud thirdgeneration member of the founding family. She is dedicated to advancing Altrum’s legacy by delivering innovative solutions that enhance workplace culture and drive employee engagement Guided by Altrum’s mission to celebrate and inspire she empowers organizations to build workplace cultures where recognition is the cornerstone of success
Anne-Sophie Director,AltrumRecognition
In this exclusive interview with CanadianSME Small Business Magazine, Alicia Pereira, Vice President of Marketing & Communications at the Ontario Centre of Innovation (OCI), shares her vision for Ontario’s thriving innovation ecosystem and the integral role played by the annual DiscoveryX conference Alicia reflects on the significant strides Ontario has made in the tech industry, her journey of leading impactful communications strategies, and how her team brings together visionary thought leaders and global innovators each year With a deep commitment to driving innovation and fostering strategic partnerships, Alicia discusses how businesses especially small and medium-sized enterprises (SMEs) can harness the power of technology and collaboration to create meaningful growth and success.
DiscoveryX ShapingTomorrow
Alicia Pereira
Vice President of Marketing & Communications at the Ontario Centre of Innovation (OCI)
Her insights offer invaluable guidance for entrepreneurs and innovators looking to make their mark in Ontario's rapidly evolving tech landscape
Alicia Pereira is a distinguished professional with a wealth of experience in communications, strategy, and advocacy. She currently serves as the Vice President of Marketing & Communications at the Ontario Centre of Innovation (OCI), a role she assumed in November 2021
At OCI, Alicia plays a pivotal role in championing companies at the forefront of Ontario's technology landscape Her passion for driving innovation and showcasing the province's technological achievements on a global stage is evident in her work She's dedicated to ensuring that Ontario remains a leader in the innovation sector
Alicia's career journey is marked by remarkable achievements and contributions Prior to her tenure at OCI, she held leadership positions in marketing and strategic communications at the Toronto Children's Aid Society and the Ontario Human Rights Commission (OHRC). In these roles, she skillfully led teams and applied her strategic insights to effect positive change.
Alicia's career began in news media, where she worked with renowned broadcasters like CTV and CityTV Her work as a Chase Producer and Assignment Editor at CityNews helped shape her media expertise Notably, her undercover investigative piece on Doda Powder, an illicit drug with South Asian origins, received a Gemini award nomination
DiscoveryX has become Ontario’s premier innovation conference, drawing thought leaders, entrepreneurs, and global attention. What is the core purpose behind bringing this event back each year, and how does it reflect OCI’s mission to drive innovation in the province?
DiscoveryX is more than just a conference it’s a catalyst for connection, collaboration, and commercialization Each year, we bring the province’s most visionary minds together to showcase Ontario’s innovation ecosystem in action From startups to global industry leaders, policymakers to investors, DiscoveryX is where bold ideas meet the support they need to scale
As the signature event of the Ontario Centre of Innovation (OCI), DiscoveryX reflects our mission to drive innovation through partnerships, programming, and real-world impact It’s where we celebrate the technologies solving tomorrow’s challenges from clean tech and AI to quantum and life sciences while reinforcing Ontario’s role as a global leader in innovation For us, DiscoveryX isn’t just about highlighting what’s next it’s about helping build it
Planning a large-scale conference like DiscoveryX is a significant undertaking Could you walk us through the planning process how long it takes, the key milestones, and the unique challenges your predominantly allfemale team faces and overcomes?
Planning DiscoveryX is a year-round effort that begins the moment the last event ends From developing the conference theme to securing high-profile speakers, sponsors, and pitch competitions and curating immersive experiences like the Explore NeXt zone showcasing the future of technology, it’s a complex operation involving logistics, outreach, creativity, and content development
The success of it all starts and ends with the team, We have an incredible DiscoveryX team! Our predominantly all-female planning team brings remarkable strength, empathy, and agility to the table. We manage everything from government protocol and stakeholder engagement to branding, booth design, and media/speaker briefings
One of our greatest challenges is aligning so many moving parts from sponsors and tech setups to last-minute speaker changes but our collaboration, problem-solving mindset, and trust in one another always shine through
Milestones include: speaker confirmations in fall, registration launches (get your 2026 tickets here: https://www discoveryxconference ca/home , and a minute-by-minute showbook locked down just weeks before doors open It’s a sprint but one powered by purpose
This year’s DiscoveryX featured standout moments, including a robot panelist and a keynote by Dr Geoffrey Hinton, INVIDIA and Amy Webb. What was the most memorable highlight for you, and why do you think it resonated so strongly with attendees?
One standout moment that truly captured the imagination of attendees was the live podcast panel featuring Realbotix’s “Aria,” an AI-powered humanoid robot Seeing Aria not just present but actively engage in conversation with the Unlikely Innovators podcast hosts was a defining reminder of how fast the future is arriving and Ontario’s role in shaping it
Of course, Dr Geoffrey Hinton’s keynote fireside chat with Radical Ventures’ Jordan Jacobs was equally unforgettable. Hearing from the “Godfather of AI” in such an intimate, conversational format gave attendees a frontrow seat to the ethical, social, and technological questions defining our era
Both moments symbolized what DiscoveryX is all about: bridging the gap between the fantastical and the feasible and ensuring Ontario remains at the forefront of tech that matters
Looking ahead, what can Ontario’s small and medium-sized businesses (SMEs) and innovators expect from next year’s conference? Are there new themes, technologies, or opportunities on the horizon that you’re particularly excited about?
DiscoveryX 2026 will be even more futurefocused, spotlighting technologies and sectors that will define Ontario’s competitive advantage in the next decade Expect deeper dives into quantum, space tech, digital health, circular economy, and AI-driven productivity
We’re also continuing to build new programming tailored to Ontarios SMEs like investor matchmaking This year we had over 530 one-onones, so you can expect that number to be higher in 2026! We hope to design our programming to support scale-up, talent, and IP strategies.
There’s also growing excitement around international delegations, connecting Ontario innovators with markets in Europe, Asia, and beyond DiscoveryX 2026 will continue to serve as both a launchpad and a lighthouse for homegrown innovation with global ambition
As someone who has championed innovation, social impact, and advocacy throughout your career, what final advice or words of encouragement would you offer to Ontario’s SMB community striving to make their mark in today’s innovation-driven economy?
Innovation isn’t just about having the next big idea it’s about having the courage to act on it Our advice to Ontario’s SMEs is this: stay bold, stay local, and stay connected
Ontario’s innovation ecosystem is rich with resources from funding and talent to testing sites and mentorship But it only works when you lean in Build your network Don’t be afraid to ask for support. And know that your work, especially when grounded in social impact and purpose, matters more than ever.
The future isn’t just something we adapt to It’s something we build And every entrepreneur in this province has a role to play You’re not alone OCI and DiscoveryX are here to walk that journey with you FOr more information on OCI visit: https://www oc-innovation ca/ and for tickets and information on DiscoveryX, visit: https://www discoveryxconference ca/home
To combat stigma, encourage employees to talk about their personal experiences with mental health, if they feel comfortable doing so. Emphasize that getting help is a sign of strength, not weakness, and that mental health is just as vital as physical health These obvious reminders help foster a positive work atmosphere for both clients and staff
Build Community Partnerships
To increase your influence, work with nearby clinics, charities, or mental health organizations
Invite local wellness centers or representatives of the Canadian Mental Health Association to speak in-store or virtually as guest speakers. Initiatives for Fundraising: Run a round-up-atthe-register campaign or donate a portion of May's sales to a mental health organization Resource Sharing: Post flyers, phone numbers, and details of nearby support groups in staff rooms and at checkout counters
These collaborations show your dedication to the welfare of the community while also giving your staff access to invaluable resources Think about participating in national campaigns or lending your support to projects of the Mental Health Commission of Canada or occasions such as Bell Let's Talk Day
Strengthen and Support Your Workforce
Employee safety and psychological well-being at all levels should be a top priority for retailers
Mental Health Training: Provide seminars or online training on de-escalation techniques for customer service and mental health awareness Two great free resources are the e-courses offered by the Canadian Centre for Occupational Health and Safety and the "Mental Health in Retail Guidebook" published by the Retail Council of Canada
Open Discussions: Establish secure areas where employees can talk about mental health, exchange stories, and get help. Anonymous feedback boxes and routine team check-ins can aid in the early detection of issues
Programs for Employee Assistance (EAPs): Make crisis hotlines, wellness resources, and private counselling accessible Flexible Scheduling: Be aware that accommodations, mental health days, or flexible work schedules may be necessary for mental health needs
Clear procedures for assisting employees and handling mental health emergencies can be established by putting into practice a psychological health and safety plan, as described in the National Standard of Canada. Building resilient teams requires de-stigmatizing help-seeking behavior and promoting self-care
Share Resources and Keep the Conversation Going
Provide easy access to resources for mental health:
Resource Hubs: Establish a physical or virtual center that connects to provincial and national services, such as the Mental Health Commission of Canada, Wellness Together Canada, and local crisis hotlines.
Toolkits and Posters: In staff areas, put up posters that ask, "How Am I Doing?" or "How Can I Help My Team?"
Guides: Provide managers and staff with the "Mental Injury Toolkit" and the "Small Business Psychological Health and Safety Toolkit" for helpful guidance on stress management and legal rights
Promote lifelong learning by disseminating mental health-related articles, films, and podcasts Make routine check-ins the norm and prioritize mental health throughout the year, not just in May
Measure Impact and Celebrate Progress
Monitor staff input, keep tabs on involvement in Mental Health Awareness Month events, and evaluate cultural shifts at work Celebrate achievements like better employee reviews, lower absenteeism, or greater resource usage To encourage continued involvement, identify mental health advocates within your company and share success stories
Retailers can build resilient, supportive workplaces that benefit staff, clients, and communities by taking the lead in the mental health discourse Retailers may create enduring positive change during Mental Health Awareness Month by utilizing the appropriate toolbox, which includes partnerships, training, campaigns, and resources.
Your role in staying updated is integral to our shared mission of fostering a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
The reality is that people are slow to trust a new leader And women from BIPOC communities will experience significantly more pushback My advice is to double down on referencing your experiences and track record within your role Use phrases like “In my 10 years working in the human resources field, I have found” or, "In research I've conducted, I see that other organizations approach it this way. I encourage us to look at the data before we make our decision."
Female leaders will always benefit from addressing the stereotypes head-on: speak slowly, and speak in the middle range of your voice And beware of moving into “defense” mode Women leaders tend to justify their positions, and explain themselves out of situations Remember that you don’t have to answer right away, and you can always go back and ask follow up questions Avoid taking defensive positions, and instead, work to interrupt or deflect others from that line of questioning
2 EMBODIED ROLES
when you lose track of your personal and professional identities, accepting the false reality that you must “always be on ” Always trying to “ prove ” yourself in a role is exhausting Do you feel resentful? It’s a red flag that you ’ re feeling underappreciated or undervalued.
3 EMBRACING CHALLENGE
when you say yes to something you know absolutely nothing about How hard can it be? Just like lifting progressively heavier weights will make you stronger, taking on new roles and tasks will help you grow as a leader
What are the five key pillars that consistently play a role in the leadership journeys of women, and how can they be applied in real-world scenarios?
1 PERCEPTION BARRIERS
that feeling that people don’t “ see ” you in a leadership role
Get more comfortable speaking to your accomplishments Speak to your years of expertise, and reference data and research to prove your points, especially if people don’t value your contributions
when you are the “last chance” candidate for an organization because literally no one else would want the job Women are hired into organizations where there is great upheaval - financial, reputational or internal
5 VISIONARY
when all you see is potential and upside
The ability to see the future is your superpower, and you have an incredible capacity to bring people along towards that vision
4 GLASS CLIFF ASSIGNMENTS
ImageCourtesy:JennyMitchell
Business Woman of the Month
Championing African Culinary Roots in the Canadian Food Scene: Sarah Nagawa Sekalala’s Quest as Founder & CEO of Siika Foods
By Kripa Anand
Sarah Nagawa Sekalala is the visionary founder and CEO of Siika Foods, a purpose-driven Canadian food company rooted in African culinary heritage Originally from Uganda and proudly based in Canada since 2001, Sarah’s entrepreneurial journey is grounded in resilience, creativity, and a passion for cultural connection
After earning her interior design degree from Humber College and raising four children, Sarah launched Siika Foods to meet a need she personally understood, bringing the vibrant, time-saving flavors of African home cooking into today’s busy kitchens Siika’s sauces, made with locally sourced, all-natural ingredients, are vegan, glutenfree, and preservative-free, reflecting Sarah’s commitment to health, authenticity, and sustainability.
By bringing real African flavours to Canadian kitchens, Sarah Nagawa Sekalala, the founder and CEO of Siika Foods, is revolutionizing the country's specialized food scene Her journey from Uganda to Canada, from treasured childhood memories to a successful food business, is a testament to the strength of cultural heritage, visionary entrepreneurship, and a dedication to excellence The influence that female entrepreneurs have on Canada's small company ecosystem is exemplified by Sarah's experience. CanadianSME Magazine is proud to feature her in the current edition.
Igniting Change Through Community Action
Sarah's influence goes beyond commercial achievement Siika Foods promotes intercultural awareness and understanding in Canada's heterogeneous community by showcasing African culinary culture Farmers and producers both domestically and abroad benefit from the brand's dedication to fair trade and ethical sourcing In her interactions with the entrepreneurial community, Sarah shares her experiences and inspires other female founders to follow their dreams without fear Her willingness to give back, whether through collaborations that support diversity and inclusion in the food business, community events, or mentoring, is what defines her leadership
Turning Up the Taste: Bold Flavours, Big Impact
Passion for robust flavors and environmentally friendly production methods led Siika Foods to create fair-trade, small-batch African sauces, hot sauces, and spices using ingredients that are farmed nearby Carefully crafted from all-natural, preservative-free, vegan, and gluten-free ingredients, each jar and bottle is a celebration of legacy and skill
Every product, from the blazing fire of hot mixes to the richness of their simmering sauces, is made to deliver real African flavor to your kitchen in the healthiest way possible Their products are designed to enhance your culinary experience, whether you ' re slow-cooking a hearty dish or adding some spice to a weekday meal Spice Simmer
Eyes o Leadin
Sarah s empowe just a g people her bac America social im Siika Foo customs looking home e guide a generat their dre busines
The tale illustrati cultural environm the flav opening and cre
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
As businesses continue to struggle with the pandemic's long-term impacts, shifting consumer expectations and increasingly complicated workplaces have led to mental health becoming a key concern for Canadian retailers in 2025 Retail workers deal with particular pressures, such as shifting work schedules, job insecurity, and consumer demands Retailers must take a proactive approach to mental health if they want to build resilient, effective teams In order to assist retail firms in creating safe and psychologically healthy work environments, this article lists ten best practices that are based on Canadian research and resources
One of the biggest obstacles to mental health care is still stigma Retailers should promote candid discussions about mental health and emphasize that asking for assistance is a sign of strength rather than weakness By sharing their own stories and normalizing conversations about stress and well-being, leaders may set an example of openness An atmosphere where workers feel comfortable speaking out can be established with the use of anonymous suggestion boxes, regular team check-ins, and management's obvious support
BuildaCultureofOpenness
ImageCourtesy:Canva
ProtectAgainstHarassmentand Bullying
Psychological safety depends on having clear, strictly enforced regulations against bullying and harassment, whether from coworkers or customers Retailers should make sure that all staff members are trained in de-escalation techniques and how to report situations In addition to raising employee morale, protecting employees from abusive behaviour lowers absenteeism and attrition These policies are kept current and effective by routinely examining and modifying them
EncourageWork-LifeBalance
High expectations and irregular hours are common in retail work Retailers may promote work-life balance by allowing for flexible scheduling, providing enough breaks, and honoring vacation time Burnout can be decreased by offering choices for shift swaps or remote work (where practical) and encouraging staff to take advantage of vacation days. A wellrounded scheduling strategy benefits the company and its personnel.
RecognizeandRewardEfforts
Acknowledgment is a strong incentive. Retailers ought to recognize efforts and constructive contributions, whether through official initiatives or unofficial commendation Honoring accomplishments, no matter how minor, improves spirits and strengthens a culture of gratitude Leadership thank-you notes and employee of the month awards are just two examples of the various ways that recognition can be given
MonitorandAdjustWorkloads
Stress and burnout are largely caused by heavy workloads and understaffing Retailers should reorganize jobs as necessary and evaluate personnel levels on a regular basis A dedication to well-being is shown by paying attention to employee input regarding workload difficulties and making necessary modifications Burnout can be avoided, and team performance can be enhanced by proactive workload management
LeadbyExample
Leaders and managers establish the culture of the organization Leaders who prioritize their own mental health, set an example of healthy conduct, and take mental health seriously inspire their staff to follow suit Leadership transparency, self-care, and ongoing education all contribute to making mental health a fundamental company priority
Leaving aside the moral ground, promoting mental health in Canadian retail is crucial for company success. Retailers can ensure long-term resilience for both individuals and companies by putting these ten best practices into practice and creating safer, healthier, and more productive workplaces
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
In this exclusive interview with CanadianSME Small Business Magazine, Steven Wright, President & CEO of Focus, shares his insights on the transformative power of Fractional Sales Leadership. With over 20 years of experience in sales strategy and business development, Steven has helped countless small and mediumsized businesses overcome common growth hurdles by providing affordable, scalable sales leadership solutions Focus, under his leadership, has pioneered a unique model that allows SMBs to access expert sales management without the high costs of full-time executives Steven dives into the strategies that drive sales success, from optimizing sales processes and CRM systems to building resilient, motivated sales teams In this conversation, he emphasizes the importance of structure, leadership, and consistency in navigating uncertain markets, offering valuable lessons for business owners looking to scale their sales operations and thrive in today's competitive landscape
His pioneering spirit and deep understanding of the challenges small and midsize business owners face in scaling their growth, has been instrumental in shaping Focus' evolution from being a turn-key Business Development operation to evolving into a leading provider of fractional sales leadership services.
Steven is happy to bring his wealth of knowledge to SMB Business Owners and share his insights into the current and future state of sale success for those wanting scale their Sales Operations www BringOnFocus com
Your company specializes in Fractional Sales Leadership, a unique approach to scaling sales operations for SMBs. Could you elaborate on how this model benefits small businesses compared to traditional full-time sales leadership roles?
Our Fractional Sales Leadership model offers a revolutionary approach that allows small businesses to access expert sales leadership without the high cost of a full-time executive
Building Resilient Sales Teams for SMB Growth
Steven Wright is an accomplished Entrepreneur, Strategist, and the Visionary behind Focus, an organization that has helped business owners affordably scale their Sales Operations for over 20 years
As the President & CEO at Focus, Steven draws upon his extensive background in sales organization design, strategy, process formulation and CRM implementation to drive the company's growth and innovation
Steven Wright
President & CEO at Focus
This ongoing support maintains motivation and productivity by emphasizing growth and adaptability.
Thirdly, we choose visibility over gut feelings by implementing robust scorecards and forecasting tools This allows business owners to spot issues early and make informed decisions based on data rather than intuition This approach minimizes the need for constant oversight and promotes a proactive management style
Additionally, our 90-day plans focus on achieving short-term wins to set the stage for long-term growth In today’s unpredictable economic climate, the most successful businesses are not just aggressive but also well-organized, coached, and data-informed
With over 20 years of experience, what pivotal moments or lessons have shaped your journey as an entrepreneur and the growth of Focus? How can SMB owners apply these insights to scale their own businesses effectively?
One of the most pivotal lessons from my 20+ years as an entrepreneur is that growth stems not from doing more, but from doing the right things with structure Early in my career, I took on multiple roles - founder, salesperson, sales manager This approach worked initially, but I soon realized that without systems, even the most talented individuals struggle and burnout This understanding led to the creation of Focus and our signature approach
Another defining moment came from recognizing many business owners were entangled in sales, not out of choice, but due to a lack of leadership This gap is where Focus found its niche, helping to liberate owners from daily sales operations For SMB owners looking to scale, my advice is straightforward: First, install structured systems before expanding your team. This prevents scaling chaos and enhances efficiency.
Second, detach yourself from day-to-day sales to focus on overarching business leadership Lastly, ensure your business operations can function independently; a system that operates without your constant input is what truly creates freedom and value
These principles are what we instill in business owners every day, helping them achieve sustainable growth and operational independence.
What advice would you offer to small business owners looking to scale their sales operations while navigating limited resources and uncertain markets?
Scaling sales with limited resources demands focus, not merely effort My primary advice to small business owners is to establish a robust system before attempting to scale In unpredictable markets with tight resources, merely adding more personnel or increasing pressure often proves ineffective Instead, clarity, leadership and a repeatable structure are essential elements your team can depend on for consistent performance
This realization led us to develop the Sales Independence Growth System (SIGS) The system starts by clarifying your sales strategy before you consider hiring more sales reps It incorporates essential elements like targeted coaching, transparent CRM usage, and clearly defined KPIs, which together make performance tangible and measurable
Moreover, it’s crucial to provide consistent leadership, even without a full-time in-house leader And remember, consistency often trumps intensity A team that systematically progresses, maintaining steady efforts even in challenging markets, will likely outperform larger, more sporadic teams
Investing in a solid structure early sets a foundation that not only navigates through uncertainty but also paves the way for sustainable long-term growth
Disclaimer: The views expressed in this interview are those of the guest and do not necessarily reflect the opinions of CanadianSME Small Business Magazine The publication aims to provide a platform for sharing diverse perspectives and actionable insights that empower small and medium-sized businesses across Canada
EMPOWERING INDIGENOUS ENTREPRENEURS THROUGH INNOVATION
KeenanBeavis
Founder of Longhouse Branding & Marketing
In an exclusive interview with CanadianSME Small Business Magazine, Keenan Beavis, founder of Longhouse Branding & Marketing, shares his journey of building one of the largest Indigenous-owned marketing agencies globally With a deep passion for empowering Indigenous entrepreneurs, Keenan discusses the challenges and opportunities in business, how his BJJ philosophy shapes his leadership style, and the importance of blending traditional storytelling with modern marketing strategies Recognized as one of Canada’s top young Indigenous entrepreneurs, Keenan’s insights are invaluable for those looking to make a lasting impact in the business world
Interview by SK Uddin
Keenan Beavis is the founder of Longhouse Branding & Marketing, one of the largest Indigenous-owned marketing agencies in the world A proud Métis entrepreneur, Keenan has helped over 850 businesses generate more than $335 million in revenue by combining timeless business principles with modern marketing innovations Recognized as a 30 Under 30 honoree, and the National CCIB Young Indigenous Entrepreneur of the Year, he is passionate about helping businesses grow, empowering Indigenous entrepreneurs, and mentoring the next generation of leaders. Outside of business, Keenan is a dedicated Brazilian Jiu-Jitsu athlete and advocate for economic development through entrepreneurship.
You began your entrepreneurial journey as a teenager, building one of Canada’s most-viewed YouTube channels and later launching online t-shirt stores How did these early ventures shape your approach to founding Longhouse Branding & Marketing, and what key lessons did you carry forward?
An important lesson that’s led to my success in creating Canada’s #1 FastestGrowing Branding Agency is that you won’t know how the things you learn while you ’ re young will positively impact your future until it happens
Sure, my YouTube channel was awarded as the 27th most viewed in Canada at the time But my videos were hilariously bad However, with bad videos and a vision of getting myself millions of views like YouTubers and videos I loved at 12 years old, I had to do something different That differentiator for me was Search Engine Optimization (SEO). With the free time that only a 12-year-old has, I started reverseengineering how some videos showed up higher in the algorithm than others
At Longhouse, our mission is to empower busy business and community leaders. They’re being trapped by their to-do lists and simply don’t have enough time to make their biggest impact. We dedicate the time to branding and marketing projects so these leaders can focus on what actually needs them the most When they win their time back, they can focus on hiring, training, growing their sales, spending time with family or any of the other many hats leaders wear
We’ll help you look great with branding, web design or social media and then get you seen with advertising or SEO All of that can be managed by an experienced marketing agency team By supporting leaders with these to-do list items, we ’ re making our biggest impact
One of our clients happens to be the owner of four hearing aid clinics, and he is a community baseball coach, a volunteer and a father He has so many important dedicate time to hi advertising and SEO focus on what mat
Longhouse has be fastest-growing ag accolades such as Entrepreneur Awa for Indigenous Bu achievements mea what advice do yo entrepreneurs?
These recognitions most to me is what didn’t start with big roadmap it start still lifeguarding wi believed in my idea That’s why I always just for investment aspect of your life the time just com day The future isn stacking small wins start even when its
Indigenous Empowerment
In my speech in Halifax at the Canadian Council for Indigenous Business East Coast Business Forum, where I was presented with the Young Indigenous Entrepreneur Award, I talked about what’s important to me, which is inspiring more youth to take a chance on themselves
When I first started reconnecting with my culture, I was anxious I thought not knowing enough meant I didn’t belong But when I finally stepped in, I was welcomed, especially by mentors That experience taught me that curiosity opens doors My hope is that Longhouse’s growth shows other Indigenous entrepreneurs that they don’t need permission to begin they just need to start And when they do, I and the entire community will be right there rooting for them
Channels of two-way communication are crucial Workers should be able to share their sales floor insights, ask questions, and offer comments. Simple methods that facilitate feedback and promote inclusivity include photo uploads and task management systems with commenting capabilities Teams are more involved, flexible, and committed to the success of the company when they feel acknowledged and appreciated
Team Building and Recognition Is All Important
For retail employees to collaborate, trust, and appreciate one another, team building is essential Interactive exercises that simulate customer service situations or group problemsolving tasks aid in the development of employees' empathy and communication abilities Frequent virtual and in-person teambuilding exercises improve morale and fortify bonds
Teams are further motivated by awards and recognition A culture of gratitude is promoted by instituting a points system for reaching goals or exhibiting teamwork, as well as by providing prizes for cooperative initiatives. Employees are more inclined to go above and beyond when they feel appreciated for their efforts, which improves customer happiness and company outcomes
Fuel Progress with Flexibility and Bold Thinking
Retail teams that welcome change and strive for constant development are the most resilient Teams are better able to respond swiftly to changing needs when they promote flexibility through practices like cross-training employees or trying out new positions Leaders should foster an atmosphere that rewards creativity and measures risk-taking rather than discourages it
Employee participation in strategic planning and regular feedback requests guarantees that teams are in line with business objectives and ready for changes in the industry Retailers can future-proof their companies and create a culture where resilience is a shared duty by keeping up with trends and proactively managing obstacles
Developing resilient retail teams requires constant dedication to culture, leadership, communication, and flexibility rather than a one-time effort. Canadian shops can confidently withstand changes in the economy and industry by empowering staff, investing in capable leadership, encouraging open communication, and acknowledging contributions Resilience, which begins with the people at the core of any retail firm, is the key to long-term success in a continuously changing environment
Your role in staying updated is integral to our shared mission of fostering a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
A household name for m Canada is known for its and knowledgeable gui online-to-offline (O2O) multi-brand storefronts redesigned its consume years This creative stra satisfaction but also pr establishing a new stan Other shops can learn a customization, and cust by studying Sleep Coun
More Brands, More Through Variety
The concept of Sleep C is a direct reaction to c demands for convenien company provides cust chosen range of sleep s its own brands, includin vous, Endy, Silk & Snow, Hush, and Casper Canada, under one roof This arrangement replicates the convenience of online comparison shopping in a tactile, real-world setting by enabling customers to touch, feel, and compare products from several brands in a single visit
for Multi-Brand Success
Redefining Convenience: Online-toOffline as the New Standard
Sleep Country opened its first multi-brand store at South Edmonton Common, fusing Endy and Silk & Snow Customers can now discover a variety of sleep brands side by side in this creative retail structure, which was created by repurposing neighboring retail space The company is implementing similar ideas across Canada, such as clusters of standalone stores in large malls and store-within-a-store models.
This tactic not only streamlines the buying process but also boosts foot traffic and expands the clientele Sleep Country is establishing itself as the "supermarket" of sleep by providing a wide range of options and cultivating brand trust, serving all demographics and preferences
Sleep Country has made significant investments in its omnichannel infrastructure because it understands that today's consumers switch between digital and physical channels with ease SleepCountry ca and Dormezvous com, the company ' s redesigned e-commerce sites, let users browse, evaluate, and buy products online with the choice of in-store pickup or home delivery
Sleep Country's direct-to-consumer (DTC) businesses, including Endy and Silk & Snow, which started out online but are now sold in physical locations, also follow the O2O strategy The chance to try things in person before making a purchase is a major customer preference that this integration satisfies Sleep Country increases consumer pleasure and confidence by bridging the gap between online convenience and in-store experience
Data-driven insights further enhance the company ' s omnichannel strategy by facilitating consistent service across all touchpoints and personalized recommendations. Customers can shop whenever, wherever, and however they choose thanks to this smooth experience, which also fosters loyalty
Beyond the Message: How CustomerCentric Marketing Builds Brand Credibility
The goal of Sleep Country's marketing is to alter Canadians' perceptions of sleep, not just promote their products Campaigns such as "Stop Sleep Shaming" urge individuals to value rest as a vital component of well-being, challenging societal norms that exalt hustling and burnout.
Digital interaction, sentiment monitoring, and customer research are used to gauge this longterm brand strategy Sleep Country establishes itself as a reliable partner in its clients' wellness journeys by promoting sleep health and providing professional guidance This strategy not only sets the company apart but also strengthens emotional ties with customers, encouraging wordof-mouth and repeat business
Business Growth Through Innovation and Agility
A culture of adaptability and creativity is demonstrated by Sleep Country's readiness to try out novel shop designs and incorporate digital branding The leadership of the company understands that staying ahead of industry trends, responding to customer input, and listening to customers are all essential to retail success
Sleep Country is reaching a larger audience and gaining market share by growing its presence with both accessible multi-brand stores and luxury concepts like "The Rest " In a retail environment where customer expectations and behaviors are ever-evolving, this flexibility guarantees durability
Retail’s Next Move: Innovate, Personalize, Repeat
The success of Sleep Country provides other retailers with obvious strategies:
Curate Choice: Provide a variety of brands or goods to satisfy a wide range of consumer demands
Channel Integration: Make sure that both online and offline platforms offer a smooth experience
Encourage the well-being of customers: Marketing should be in line with more general lifestyle ideals than just product ones
Leverage Data: Customize services and recommendations by utilizing consumer insights
Remain flexible: Try out various formats, pay attention to criticism, and change course fast
Even in a market that is very competitive, retailers may foster loyalty and promote sustainable growth by emphasizing convenience, personalization, and customer-centric innovation
The consumer experience in Canadian retail has been completely transformed by Sleep Country Canada's omnichannel and multi-brand tactics The business offers unparalleled variety, convenience, and trust by meeting customers where they are online, in-store, or both. Sleep Country's strategy offers retailers looking to innovate and customize their products a strong road map for success in 2025 and beyond
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
The retail industry in Canada is realizing more and more that diversity, inclusion, and mental health are essential to successful business operations Retailers are going beyond compliance to create workplaces where every employee feels safe, appreciated, and empowered as the workforce becomes more diverse, including women, LGBTQ+ people, visible minorities, Indigenous peoples, and people with disabilities In addition to highlighting innovative projects in Canadian retail, this essay examines the relationship between diversity and mental health and offers practical advice for creating environments where everyone may succeed.
The Link Between Inclusion and WellBeing
According to research, workers' mental health and level of engagement at work significantly improve when they feel heard, visible, and valued Psychological safety a condition in which people can express themselves without worrying about prejudice or reprisal is fostered by inclusive settings Businesses that put forward diversity and inclusion experience increased resilience, improved team morale, and more innovation, according to Canada's Best Diversity Employers.
Inclusive policies are especially important for marginalized communities Women, racialized people, and LGBTQ+ employees are particularly vulnerable to mental health issues due to prejudice and underrepresentation By implementing focused initiatives to address these issues, merchants not only lower absenteeism and turnover but also foster a sense of community that is advantageous to all
Leading Canadian Initiatives
Companies who are leading the way in inclusion across five important groups women, visible minorities, people with disabilities, Indigenous peoples, and LGBTQ+ peoples are highlighted in Canada's Best Diversity Employers competition. Retail and related industries are integrating diversity into every facet of their operations, as seen by recent winners:
Targeted Recruitment: In order to ensure a larger talent pool and greater diversity at all levels, several top retailers have created recruitment pipelines that reach underrepresented groups
Employee Resource Groups (ERGs): These employee-led, voluntary organizations offer safe spaces for minority, women, and LGBTQ+ employees to interact, exchange stories, and push for change
Inclusive Benefits: Benefits catered to diverse needs are now provided by progressive businesses, including gender-affirming healthcare coverage for trans employees, flexible statutory holidays for different faiths, and paid leave for Indigenous cultural events.
Leadership Development: By removing structural obstacles to progress, sponsorship and mentorship programs assist minorities and women in achieving leadership positions
Mental Health Supports: In order to identify and address the particular challenges encountered by underrepresented groups, numerous organizations offer managers mental health training, Employee Assistance Programs (EAPs), and confidential counselling
These efforts are not merely HR programs; they are integrated into the company ' s culture, with regular staff feedback and leadership accountability to guarantee ongoing improvement
Intersectionality and Psychological Safety
Intersectionality the overlapping identities and experiences that influence how people behave in the workplace is acknowledged by true inclusion A gay woman of color, for instance, would experience different difficulties than her classmates Top retailers are implementing intersectional approaches by:
Gathering and assessing staff data across several identity dimensions.
Promoting cooperation among ERGs in order to tackle common issues.
Training people on trauma-informed leadership, allyship, and unconscious prejudice
At the core of these initiatives is psychological safety Employees are more willing to ask for help, share ideas, and fully contribute to company objectives when they believe that their differences are valued and that they can talk openly about mental health issues without fear of repercussions
E-Commerce Redefined:
Rising Above the Crowd
By SK Uddin
Global behemoths and regional entrepreneurs are fighting for customers' attention in Canada's competitive e-commerce market Standing out for small and medium-sized merchants necessitates more than just having an online store; it also calls for clever digital marketing, strategic differentiation, and the development of devoted online communities This essay examines practical strategies for SMBs to establish their niche and prosper in a crowded digital market, drawing on perspectives from Canadian ecommerce pioneers
What Sets You Apart: Identify and Amplify Your Unique
Value
The key to success in e-commerce is differentiation "True distinction needs a deeper awareness of the market landscape and a willingness to pivot and evolve in response to feedback," as eCommerce Canada founder David Nagy highlights Small retailers need to develop a distinctive value proposition that appeals to their target market in addition to selling goods
For instance, Nagy's former business, LiveOutThere com, offered experiences catered to the lifestyles of outdoor enthusiasts in addition to selling outdoor goods The brand distinguished itself from generic rivals with its emphasis on customer-centric curation Whether it's a specialty product, ethical sourcing, or local craftsmanship, eCommerce Canada now assists customers in identifying what makes them unique and encourages them to express this effectively through all platforms SMBs should periodically review their brand narrative to make sure it still reflects changing consumer demands and industry changes.
What Is Zero-Party Data and Why It’s Key to Personalization
Zero-party data, or information voluntarily provided by consumers, is revolutionary for Canadian merchants in an age of growing privacy concerns and the demise of third-party cookies "Zero-party data allows retailers to acquire deeper insights into customer motivations and preferences, eventually encouraging stronger customer loyalty and boosting lifetime value," says Katelyn Daniell, co-founder of Precision Retail
Customers are encouraged to express their preferences through tools such as Precision Retail's survey plugin, which can then be utilized to customize marketing messages, loyalty plans, and product recommendations In addition to fostering trust, an open, consent-based strategy makes it possible for customers to have more interesting and relevant interactions SMBs should place a high priority on gathering and using zero-party data to craft customized experiences that give clients a sense of worth
Real Connections in a Digital World
Since attention spans are getting shorter and digital advertising expenses are increasing, authenticity is a potent difference SMBs should concentrate on developing real connections with their audience through interactive campaigns, behind-the-scenes information, and storytelling, according to Canadian e-commerce experts
Building a community is equally important Companies that cultivate online communities via forums, social media groups, or loyalty clubs create areas where consumers may interact based on common values and interests This creates priceless word-of-mouth advertising in addition to encouraging repeat business Customers can become brand advocates,
for example, by participating in user-generated content campaigns or invitation-only community events SMBs should use social media sites like Facebook, Instagram, and TikTok to spread their message and encourage clients to join in on their narrative
Make It Easy: Crafting a Buyer-Friendly Checkout
Converting browsers into buyers requires a smooth payment process While lowering fraud and chargebacks, solutions like PayPal Complete Payments enable Canadian SMBs to accept a variety of payment methods, including credit cards, Apple Pay, and Google Pay 3
Conversion rates can be considerably increased by streamlining the checkout procedure and providing a variety of payment methods
Enhancing professionalism and trust is another benefit of tailoring the checkout to the appearance and feel of the company SMBs may lower cart abandonment and promote repeat business by including cutting-edge payment options and making sure the checkout process is safe and easy to use Any retailer hoping to make a name for themselves online should prioritize analyzing and improving the payment procedure on a regular basis
Think Local, Care Global: Building Customer Trust
Sometimes, thinking locally is the best course of action when competing with global giants eCommerce Canada promotes a localized strategy, assisting companies in meeting the distinct tastes of their local communities Promoting regional origins, providing goods tailored to a particular area, and aiding regional concerns can all help to build a deep emotional bond with clients
Small retailers are further distinguished by their outstanding customer service Trust and loyalty are increased by prompt responses, individualized help, and clear policies Customers feel appreciated and heard when queries and communications across chatbots, live chat, and responsive email support are handled wisely For Canadian SMBs, the human touch is still a potent differentiation in a crowded market
It takes a fine blend of strategic distinction, ethical data use, authentic marketing, seamless technology, and local interaction to stand out in Canada's congested e-commerce sector Small and medium-sized stores can not only survive but also prosper by establishing a distinctive value proposition, employing zero-party data for personalization, creating online communities, streamlining payment processes, and emphasizing local relationships Success is based on flexibility, creativity, and an unwavering dedication to comprehending and meeting the needs of your customers, as Canadian ecommerce titans David Nagy and Katelyn Daniell show
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
In an exclusive interview with CanadianSME Small Business Magazine, Tristan Lefler, cofounder of Buzz AI, shares his insights on how AI-powered solutions are transforming sales engagement Since founding Buzz AI in 2020, Tristan has been at the forefront of developing scalable, data-driven tools that enable businesses to reach prospects where they are most active whether through email, social media, SMS, or video. With his deep background in sales, logistics, and business development, Tristan explains how Buzz AI’s multi-channel approach and advanced AI technologies are reshaping the sales process, enhancing personalization, and driving higher engagement and ROI for sales professionals
Interview by Kripa Anand
Tristan drives business growth, operational efficiency, and sales innovation Since cofounding Buzz in 2020, he has been instrumental in developing scalable prospecting solutions, helping clients increase sales engagement and ROI through data-driven automation Prior to Buzz, Tristan built a strong background in sales, logistics, and business development, serving as Director of Sales and Business Development at Lefler Courier, where he scaled operations, secured major contracts, and drove $1.3M in annual sales.
How has Buzz AI’s multi-channel approach transformed the traditional sales engagement process?
Traditionally, it was all about cold calls and emails, but today, buyers are everywhere on socials, in their inbox, even on SMS Buzz AI has redefined sales engagement by integrating multiple communication channels such as email, social media, video, and SMS into a single, cohesive platform
TRISTAN L
Co-Founder, Director of Stra
Buzz AI’s multi-channel approach makes sure sales professionals can reach prospects where they’re most active, whether thats through email, social, or even video By automating outreach across these channels, Buzz AI streamlines workflows, enabling sales professionals to focus more on building relationships and closing deals
Can you elaborate on the AI technologies powering Buzz AI and how they contribute to personalized customer interactions?
Buzz AI is built with some pretty advanced AI under the hood One of the standout features is AIpowered reply generation it actually analyzes prospect responses in real time and suggests the best follow-up messages.
It also has sentiment analysis, which helps sales teams gauge how interested (or not) a lead is so they can tailor their approach. Another key piece is AI-driven data enrichment, which keeps contact info fresh and ensures that outreach is relevant and well-timed In short, Buzz AI takes the guesswork out of personalization and makes interactions feel more human, even at scale
What inspired the development of Buzz AI’s Chrome extension, and how does it enhance the user experience for sales professionals?
We saw that sales professionals were constantly switching between tools jumping from socials to their CRM, copying and pasting data, and generally wasting a ton of time The Buzz AI Chrome extension was developed to address the need for seamless access to sales intelligence without disrupting existing workflows It lets users pull up contact details, enrich lead data, and even send outreach messages right from their browser No more endless tab-hopping It’s all about making the sales process more efficient and keeping sales professionals focused on selling, not admin work
How does Buzz AI ensure data accuracy and compliance, especially when dealing with such a vast database of contacts and companies?
Ensuring data accuracy and compliance is paramount at Buzz AI The platform continuously verifies and enriches contact data to make sure sales teams are working with the most up-todate info
Moreover, Buzz AI adheres to stringent data protection regulations, implementing robust security measures and compliance protocols to safeguard user information. By prioritizing data integrity and regulatory adherence, Buzz AI builds trust with its users and their prospects At the end of the day, trust is everything in sales, and that starts with reliable, compliant data
Looking ahead, what emerging trends in sales technology do you foresee, and how is Buzz AI positioning itself to stay at the forefront of these developments?
Sales tech is evolving fast, and AI is becoming a huge part of the equation Buzz AI is at the forefront of these developments by continually refining its AI capabilities to offer more intuitive and effective tools for sales professionals that would help them craft messages that feel tailormade for each prospect The platform’s commitment to innovation ensures that it adapts to emerging trends, providing users with cuttingedge solutions that keep them competitive in a dynamic market and ensuring that sales teams always have the smartest tools at their fingertips.
Disclaimer: CanadianSMESmallBusinessMagazinepublishesthisinterview Theviewsandopinionsexpressedarethoseoftheinterviewee anddonotnecessarilyreflecttheofficialpositionof CanadianSME Thisinterviewisintendedforinformational purposesonlyanddoesnotconstitutelegal financial or businessadvice
Empowering Leaders for Tomorrow’s Success
In this exclusive interview with CanadianSME Small Busine Magazine, Fineas Tatar, Co-Founder and Co-CEO of Viva Executive Assistants, shares his transformative approach t talent acquisition and executive support With a passion f helping ambitious leaders boost productivity, Fineas discusses how his innovative platform connects highperforming executive assistants with fast-growing companies, all while fostering economic mobility for wome in Latin America Through his work at Viva, Fineas is not o revolutionizing the way businesses leverage executive tale but also creating meaningful job opportunities that drive long-term social impact He delves into the integration of to enhance productivity, the importance of building divers high-performing teams, and the key strategies businesses can implement to scale sustainably Fineas’s insights offer valuable lessons for small and medium-sized businesses looking to optimize talent management and expand their growth potential
Interview by Maheen Bari
Fineas Tatar is the co-founder and co-CEO of Viva Executi Assistants, a talent-as-a-service company that hires, train and matches high-performing executive assistants with hundreds of executives at fast growing companies like Notion, Glean, Groq, etc He’s Romanian-Canadian, relentlessly customer-obsessed, and passionate about helping ambitious executives be more productive
Your vision to empower over 1,000 women in Latin America is inspiring. How do you see this initiative impacting the broader business landscape, and what strategies are you implementing to achieve this goal?
By creating meaningful, well-paying remote roles for women in LatAm, we ’ re not just unlocking economic mobility were also delivering a better, more scalable support model to fast-growing companies It’s a winwin
Our strategy is simple but intentional:
Quality-first hiring – Talent is evenly distributed opportunity is not We believe that the Latin American region offers great talent and we vet for this excellence throughout the entire hiring process.
Ongoing enablement – We invest in our EAs with structured training, coaching, and community and support along their journey
FINEAS TATAR
Co-Founder and Co-CEO of Viva Executive Assistants
Tech and systems – We build infrastructure that makes matching, onboarding, and ongoing performance seamless
Viva has experienced remarkable growth, scaling from 0 to 150 employees in just five years. What key factors contributed to this rapid expansion, and how do you maintain a strong company culture during such growth?
Clear ICP, clear offering: From early on, we knew exactly who our service was intended for busy execs at fast-growing tech companies and what problem we were solving: giving them leverage through world-class EAs
Relentless focus on quality: We didn’t chase headcount (Meaning we don’t grow just to grow; we want to be intentional about growing sustainably ) We chased outcomes, consistently placing EAs who make an exec ’ s life meaningfully easier in tangible terms that they can recognize That built trust and referrals
Mission that attracts top talent: The best people want to do meaningful work Our social mission creating 1,000+ meaningful career opportunities for women in LatAm makes great people want to join and stay
As for culture, we treat it like a product. It’s intentional and measured, and we evolve it as we grow We bake in rituals, feedback loops, and leadership training to make sure our values don’t get lost Culture is something we build with purpose
Your executive assistants are leveraging AI to enhance productivity. Can you elaborate on how AI is integrated into your services and what benefits or challenges you have observed in this process?
We integrate tools like ChatGPT, Zapier, Notion AI, etc into core workflows: pre-meeting briefings, inbox triage, resume formatting, scheduling, research you name it The goal is simple: Eliminate the repetitive so EAs can focus on high-leverage work The benefits have been huge: 50%+ time saved on routine tasks
Faster onboarding and execution for new EAs
Better consistency in outputs like briefs and decks
Weve invested heavily in training so our team knows when to lean on AI and when human intuition needs to lead Bottom line: AI helps our EAs move faster, but it’s their strategic thinking and relationship-building that make the impact stick long-term We believe the future is EAs + AI and that’s what we ’ re building at Viva
As a predominantly female team, how do you believe diverse leadership influences your approach to executive search and talent acquisition, and what lessons can other businesses learn from your model?
Because we ’ re a predominantly female team, we spot bias others might miss We ask better questions, we push for transparency on role expectations, and we ’ re intentional about matching talent not just on skills, but on fit, values, and long-term growth potential
It also impacts how we advocate Our EAs aren’t pigeonhole into roles they’re positioned as strategic partners from day one
For other businesses, the lesson is simple: diversity drives better outcomes. It’s not a checkbox it’s a competitive edge. You can’t build inclusive teams if your hiring lens isn’t shaped by a range of lived experiences
As a leader in innovative talent solutions, what advice would you offer to small and mediumsized businesses seeking to build diverse, high-performing teams and drive sustainable growth through effective talent management?
Start with this: you don’t need a massive budget to build a world-class team you need clarity, consistency, and courage
For small and mid-sized businesses, here’s what I’d focus on:
Don’t just chase résumés look for people who learn fast, take ownership, and grow with the role That’s how you build durable teams
Codify your culture early Values shouldn’t live in a Notion doc Bake them into how you act, interview, onboard, and promote
Source beyond your zip code Theres untapped talent everywhere especially in global markets. Our LATAM model proves you can build diverse, high-performing teams that are both cost-effective and wildly capable
Invest in enablement You don’t need a full L&D department just commit to giving people the tools, feedback, and context they need to win
Sustainable growth starts with sustainable teams
If your talent strategy scales with your revenue goals, you ’ re already ahead of the curve
In this exclusive interview with CanadianSME Small Business Magazine, Tom Spillane, Vice President of Technical Excellence at Vivreau, shares his insights on how businesses can integrate sustainable practices into their operations With over 15 years at Vivreau, Tom’s expertise in creating innovative water solutions has helped companies reduce their environmental impact while remaining cost-effective He discusses how Vivreau’s cutting-edge water systems are not only transforming workplaces but also leading the way in reducing plastic waste From practical steps businesses can take to reduce plastic in their offices to how Earth Day can serve as a springboard for larger sustainability initiatives, Tom provides valuable advice on making sustainability a core part of business operations Through his leadership at Vivreau, Tom continues to drive innovation in the beverage industry, making it easier for businesses to embrace sustainability without compromising on quality or convenience.
BE A GAME CHANGER
Tom
Spillane of Vivreau on how businesses can reduce plastic waste
Tom Spillane is the Vice President of Technical Excellence at Vivreau, North America's leading sustainable water solution Previously serving as the Vice President of Operations, Tom Spillane has been with Vivreau for over 15 years since the company's launch in North America He comes from a background in the food service industry and is a technical product expert with an acute knowledge of the beverage business In his role at Vivreau USA and Vivreau Canada, Spillane works with both the R&D and quality departments, where he is devoted to solving issues and making systems better. He is deeply committed to helping companies seek sustainable solutions and eliminate plastic waste.
Can you elaborate on how Vivreau’s innovative water systems help businesses achieve their sustainability goals while remaining cost-effective?
Vivreau’s innovative water systems empower businesses to achieve their sustainability goals by reducing reliance on single-use plastics and minimizing the environmental footprint associated with bottled water By providing highquality, filtered water on-site, Vivreau systems eliminate the need for transportation and reduce packaging waste, offering a more eco-friendly hydration solution By choosing a reusable water system, companies can reduce the expenses of buying, transporting, and disposing of bottled water, all while showcasing their commitment to sustainability.
Vivreau empowers businesses to take a proactive step towards sustainability without compromising convenience, quality, or innovation in their water solutions
What are the most significant challenges businesses face when trying to prioritize sustainability in today’s economic climate, and how can they overcome these obstacles?
One of the most significant challenges businesses face when prioritizing sustainability in today's economic climate is balancing upfront costs with long-term benefits For example, switching from bottled water to a dispenser in a boardroom requires an upfront investment, but it comes with significant benefits A single dispenser can eliminate up to 200,000 plastic bottles per year and reduce CO2 emissions by 86%
Changing entrenched consumer behaviour is another one of the biggest hurdles that businesses may face. Employees and customers accustomed to single-use plastics may hesitate to switch to reusable alternatives Businesses can address this by offering viable solutions that meet the same convenience and quality standards, such as Vivreau’s advanced water dispensers These systems provide high-quality, filtered still, sparkling, and hot water on demand, ensuring a seamless transition to sustainability
As a leader in sustainable solutions, what advice would you give to small and mediumsized businesses aiming to integrate sustainability into their operations effectively?
For small and medium-sized businesses looking to embrace sustainability, starting with simple, low-cost initiatives can make a big difference over time Business leaders should start by looking at their operations to identify areas for energy savings, plastic waste reduction, or incorporating eco-friendly materials
Leaders can inspire their teams by fostering a culture of sustainability and collaborating on creative ideas to drive meaningful change. For example, this year, Vivreau has set specific fiscal targets in its budget to quantify the number of plastic bottles it can eliminate from the environment, emphasizing its commitment to sustainable accountability There may also be opportunities within the wider community to challenge other business leaders to ‘be a game changer’ by finding practical and impactful ways to integrate sustainability into their daily operations
Additionally, leaders should share their sustainability efforts with customers people love supporting brands that care about the planet Green initiatives can be highlighted on social media or through a company website to foster trust and loyalty By sharing online, this can also inspire others to take action and join the movement toward sustainability
The Chief Visionary Officer of Ontario Business Central Inc
Business Magazine, Laura Harvey, the Chief Visionary Officer of Ontario Business Central Inc , opens up about her remarkable journey in both the corporate world and as an entrepreneur With over 30 years of experience, Laura has become a trusted mentor, guide, and advocate for entrepreneurs, particularly women, looking to navigate the challenges of business ownership From overcoming earlystage hurdles to encouraging others to push past their fears, Laura offers valuable advice and strategies for new and established business owners Her passion for supporting the entrepreneurial community is evident in the work she does with Ontario Business Central, where she helps turn ideas into reality In this interview, Laura shares her own personal challenges, lessons learned, and actionable insights to inspire and empower the next generation of business leaders in Canada Whether you're just starting out or looking to scale, Laura’s perspective is a beacon of hope and motivation for anyone on the entrepreneurial journey.
Laura Harvey, owner of Ontario Business Central Inc , is strongly dedicated to supporting entrepreneurs in Canada
With over 30 years as a corporate specialist and more than 25 years of entrepreneurial experience, I combine professional expertise with firsthand knowledge of business challenges and successes
EMPOWERING ENTREPRENEURIAL DREAMS
mentorship, YouTube series, and hands-on idance show my commitment to fostering trepreneurship I am passionate about mpowering both new and established business ners to thrive
u've had over three decades of experience in e corporate world and as an entrepreneur. hat are some of the most significant allenges you've faced, and how have you ercome them to inspire others?
al of response: Show resilience, leadership, d the ability to turn adversity into inspiration
commendations: Pick 1–2 meaningful challenges ideally a mix of corporate and entrepreneurial (e.g., navigating early-stage funding, regulatory hurdles, balancing innovation with compliance)
Show how challenges were transformative, not just obstacles (e g , a major pivot that led to growth, or turning an economic downturn into an expansion opportunity)
Highlight lessons learned and how she now uses those lessons to mentor or empower others, especially women or underrepresented entrepreneurs
Use a tone of humility and encouragement, demonstrating vulnerability and growth
Ontario Business Central has been instrumental in helping entrepreneurs turn their ideas into reality. Can you share some strategies or tools that you believe are essential for new business owners to succeed in Canada?
Goal of response: Provide practical, actionable insights rooted in her and OBC’s real-world experience
Financial Skills for the Future of Work:
Forward Vision Games
Build Capacity Across C
Financial and economic realities are top of mind for most Canadians today From the rising cost of living to housing affordability, and from job stability to the global effects of tariffs and inflation, people across the country are feeling the squeeze In today’s complex financial environment, the ability to make sound, informed decisions both in times of crisis and over the long term is no longer a luxury. It is essential for building stable households, increasing productivity in the workforce, and supporting resilient communities Yet for many, these skills remain out of reach
Recent studies underscore this gap A 2024 poll by Simplii Financial revealed that younger Canadians (aged 18 to 34) gave themselves the lowest grades for managing their finances and were nearly twice as likely as older Canadians to acknowledge the need for more financial education Furthermore, the Financial Consumer Agency of Canada's 2023–2024 Annual Report highlighted that less than half of Canadians consider themselves financially knowledgeable, emphasizing the necessity for enhanced financial education initiatives
“Like all important skills, financial skills are not something people are born with it’s something they must learn, ” says Meaghan Daly, president and founder of Forward Vision Games This skill is particularly elusive for young people today They are navigating a modern financial world filled with chatbots, digital banking platforms, and traps like Buy Now Pay Later credit options with the click of a button, often without any foundational financial knowledge to anchor their decisions For Meaghan, these trends, coupled with her unique career experience, became the tipping point for change
Meaghan Daly
President and Founder of Forward Vision Games
Meaghan Daly, President and Founder of Forward Vision Games (FVG) is on a mission to build financial capacity in people and communities in ways that drive improved productivity and measurable skills. Her company creates financial simulation games that teach critical financial skills needed for the future of work and entrepreneurship
This Canadian technology company empowers game participants through evidence-based experiential learning Participants engage with realistic scenarios, make financial decisions, and experience the outcomes of their own choices over time It’s a practical way to build the type of financial resilience people need, without the high cost of real-world mistakes
Forward Vision Games works with schools, training organizations, and workforce development programs to deliver scalable, engaging, financial skills programming. The platform also tracks outcomes, helping partners demonstrate impact in areas like youth employment and worker readiness, targeting participants aged 15 - 35
“Most people learn through experience life is one of our best teachers But when it comes to money, that can be a very expensive way to learn, ” says Daly “We allow people to learn financial skills with pretend money It’s engaging, fun, and a lot cheaper than learning with real money like previous generations Most people do not have a financial safety net when they start out in life; Forward Vision Games is helping to build a skills-based safety so everyone can create pathways to fund their dreams ”
Daly didn’t start her career in education A former Senior Equity Trader on Bay Street, she had a front row seat to economic and financial turmoil like the Global Financial Crisis of 2008. Through countless conversations during that time, Daly recognized a troubling pattern: people at every level of wealth and education lacked foundational financial knowledge and skills “I had a desire to change things, so I started to volunteer in the financial literacy sector What I encountered was outdated teaching methods and misconceptions about the modern financial world Overtime, this led me to create Forward Vision Games,” shares Daly “The financial world has changed It is time to change how we teach it”
The company is also deeply committed to Economic Reconciliation. Forward Vision Games creates pathways for Indigenous worldviews of money and finance in its simulations and has had over 50% of its participants identify as Indigenous to date In 2023, the company signed an MOU with the Indigenomics Institute, strengthening its efforts to support reconciliation through economic empowerment The platform is also evolving to include more focused learning tracks that support Newcomers and the Economic Agency of Women
“Our driving vision right now is to lean into our data, ” says Daly. “Our style of gameplay allows us to deeply understand our participants and their financial behaviours. ” These insights not only improve learning outcomes but also help our delivery partner organizations better understand the skills and financial needs of those they serve
Forward Vision Games is actively seeking partnerships with community training groups, employment programs, Indigenous organizations, and skills development networks that want to deliver high-impact, data-driven financial skills programming Daly and her team welcome outreach from groups who share a vision for a more financially capable and empowered future “We know there are passionate educators, youth workers, and community leaders out there who understand how critical these skills are, and we would love to explore opportunities that result in the best outcomes for all,” Daly adds
As a women-identifying founder in the tech space, we asked Daly the one piece of advice that she would give to fellow founders. She mentioned how having genuine curiosity to learn about the journeys of successful founders and seasoned entrepreneurs helped her in rapidly expanding her network “This approach has proven more effective than attempting to deliver a rushed one-minute pitch about my company in the 30 seconds I have had in proximity to key people at events and conferences,” says Daly
With a focus on data-driven scalability and strategic partnerships, Forward Vision Games is on the journey to shape and influence a more financially empowered future for all
To learn more about Forward Vision Games or to explore a partnership, visit their website here
Behavioral Influence
LabellinginAction:ThreeBusiness Applications
Boosting Team Motivation:
Internal Brand: Rather than simply instructing your team to "work harder," label them as " our innovation champions" or "efficiency experts " Suddenly, they're not just completing tasks; they're living up to their reputation and embracing a meaningful identity.
Departmental Diplomacy: When collaborating across departments, use positive labels strategically Refer to accounting as " our financial strategists" (even when they're saying no to your budget requests) or the legal team as " our risk navigation experts" (despite their cautious approach to your bold ideas) And yes, calling IT "digital magicians" might get your ticket resolved faster, but we cant guarantee it (Pro tip: make sure you try restarting first)
Enhancing Customer Loyalty:
Targeted Marketing: Move beyond generic communications by segmenting your audience with identity-affirming labels "To our valued partners " or "For our eco-conscious customers " This personalization makes customers feel recognized for who they are, not just what they buy Did you notice who this newsletter is addressed to? If it said "To our procrastinating email-skimmers," well, we'd all feel a bit too seen, wouldn't we?
Sales Conversations: Equip your sales team with the power of positive labeling "I can tell you ' re someone who values innovative solutions..." or "As a forward-thinking decisionmaker..." These labels create a psychological framework that guides customer behaviour toward better margins decisions
Influencing Behaviour Change:
Internal Adoption: When introducing new initiatives, designate early adopters as "transformation leaders" or "pioneers of progress " This creates positive social proof and motivates others to join the movement rather than resist
External Engagement: When launching new products or services, frame early adopters with aspirational identity labels "Join our community of visionaries" or "Be among the first to shape the future " This taps into people's desperate desire to feel special and forward-thinking in a world of self professed professional gurus and ninjas
Monthly Challenge
This month, lets get our hands dirty with some applied psychology
Identify a behavioural goal: increase team collaboration, boost sales, or encourage adoption of a new tool Or perhaps getting that one colleague to stop "playing devil's advocate" in every meeting
Strategically deploy labels: In meetings, emails, and conversations, thoughtfully use positive and aspirational labels to subtly influence selfperception
Observe the results: Did you notice a shift in attitude or behaviour? Document your findings –we ' re conducting a scientific experiment here, after all Lab coats are optional, but highly recommended for dramatic effect
Want to Learn More? Check out these great resources:
For a quick overview of Priming, this short article from The Decision Lab is great
More recently, Pre-suasion by Robert Cialdini provides an in-depth look at the priming effect and is packed full of great examples
Chandrashekar (LSP)
Managing Director at Zoho Canada
In this exclusive interview with CanadianSME Small Business Magazine, Chandrashekar (LSP), the Managing Director of Zoho Canada, shares his insights into the digital transformation challenges faced by Canadian businesses and how Zoho's innovative solutions are helping bridge the technology gap With his deep expertise in the software domain and years of experience with Zoho, LSP highlights the crucial role of AI-driven tools like Zia Agents in boosting productivity, enhancing efficiency, and ensuring data security He discusses Zoho's approach to integrating seamless digital solutions for small and medium-sized businesses, emphasizing how these tools can help businesses thrive in an increasingly competitive market.
Interview by Maheen Bari
Chandrashekar (LSP), Zoho Canada’s managing director, is committed to creating and spreading awareness of Zoho He cut his teeth in the software domain with the WebNMS division of Zoho and has journeyed with the company at its crucial pivot points LSP is based out of Cornwall, Ontario and holds a masters degree in information systems and applications
Given that Canadian businesses are lagging behind in digital transformation, what specific tools or processes do you believe are lacking, and how can Zoho's solutions help bridge this gap?
Zoho’s Trends in the Digital Workplace Transformation study highlights several significant gaps in Canadian businesses' digital transformation efforts One notable issue is the heavy reliance on manual task delegation, with 85% of companies still depending on outdated methods that hinder efficiency and productivity Another challenge lies in the limited integration of digital tools, which disrupts the seamless workflows and collaboration needed for operational success. Moreover, security measures remain weak across many organizations, with only 46% adopting multi-factor authentication and fewer than 38% of employees receiving adequate cybersecurity training, leaving businesses vulnerable to potential threats
Additionally, employee satisfaction with workplace tools is alarmingly low, as only 15% of employees feel that technology effectively meets their expectations
Zoho's solutions can bridge these gaps with tools like Zoho Creator and Zoho Flow that automate repetitive tasks, reduce errors and improve operational efficiency Integrated platforms like Zoho Workplace unify communication, collaboration, and productivity to streamline workflows Finally, AI-driven, cross-platform functionalities and intuitive interfaces can foster productivity and engagement to enhance the employee experience and ultimately support the business’ digital transformation
g agentic capabilities They align seamlessly with Zoho's broader AI vision by leveraging the company ' s unified data platform, proprietary tech stack, and privacy-first approach. These agents are designed to deliver intelligent, context-aware solutions across Zoho's ecosystem, enhancing customer value while maintaining data security The business benefits of Zia Agents are substantial By automating repetitive tasks and enabling cross-functional workflows, these autonomous agents boost productivity and operational efficiency For instance, pre-built agents like the Account Manager Agent or IT Help Desk Agent streamline specific roles, while custom agents created in Zia Agent Studio can cater to unique business needs This flexibility allows businesses to focus on strategic, high-value activities
Moreover, Zia Agents foster collaboration by working together to achieve complex objectives, ensuring seamless integration across departments Their ability to analyze data, predict outcomes, and execute tasks autonomously empowers businesses to make faster, data-driven decisions. Ultimately, Zia Agents not only enhance efficiency but also elevate customer and employee experiences, making them a transformative force in modern business operations
g and human resources, since these areas often involve repetitive tasks and cross-functional workflows
For example, retail businesses can deploy Zia Agents to enhance customer experiences through tailored support and predictive insights Healthcare organizations may use agents to streamline administrative tasks like patient scheduling or inventory management, allowing professionals to focus more on patient care In manufacturing, Zia Agents can optimize supply chain processes and equipment maintenance
The flexibility of the Zia Agent Studio plays a crucial role in tailoring these agents to specific industry needs With no-code and low-code options, businesses can create agents with customized skill sets using tools and data from Zoho's unified platform and a range of language models. Companies can also combine complementary skill sets to develop crossfunctional agents or even deploy them in thirdparty applications The Agent Marketplace further empowers businesses by offering prebuilt agents and fostering innovation among developers, ensuring specialized solutions for diverse industries
Can you elaborate on the privacy and data security measures embedded into Zia Agents, especially considering the concerns around data breaches in Canadian businesses?
Zia Agents prioritizes privacy and data security in keeping with Zoho’s privacy pledge that emphasizes transparency and user autonomy Zoho operates its own data centers, ensuring complete oversight of customer data that eliminates reliance on third-party providers while minimizing vulnerabilities and strengthening data protection Its shared data model enhances security by integrating data across applications while maintaining strict privacy controls
Zoho's commitment to compliance with global standards, such as GDPR and HIPAA, further underscores its dedication to safeguarding sensitive information Additionally, Zia Agents are designed to process data contextually and securely, ensuring that only relevant information is utilized for specific tasks
Digital Transformation
As a leader in the tech industry, what final thoughts or advice would you offer to small and medium-sized businesses looking to accelerate their digital transformation and leverage AI effectively in their operations?
For SMBs aiming to accelerate their digital transformation, focusing on integration, automation, and security is crucial AI-driven tools can automate routine tasks, reduce manual inefficiencies, and optimize operations while maintaining strong security protocols. Digital transformation is an ongoing journey, but with the right technology, SMBs can improve productivity, safeguard sensitive information, and stay competitive
Disclaimer:
CanadianSMESmallBusinessMagazineiscommittedto providinginsightfulinterviewsthathighlightthesuccessesand challengesfacedbysmallandmedium-sizedbusinesses The viewsexpressedinthisinterviewarethoseoftheguestand maynotreflecttheopinionsofthemagazineoritsaffiliates
