Camberwell Traders Newsletter - Q4 2020

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A LETTER FROM THE PRESIDENT Dear fellow traders and professionals, It’s been great to see so many of you back in business since we’ve been able to reopen. There is a real buzz in the streets again. This year has been one of the most challenging times for our community in Camberwell, but I hope we are all able to recover and get back on track for the new year. Despite the hardship, I hope you’ve found opportunities through this time to diversify your business. If you have introduced new or innovative services during lockdown, you could continue them as a way to offer your customers extra value. We are doing this in my business. During lockdown we introduced free local home delivery and call-and-collect services, which we plan to continue into Christmas trade and beyond. It will be important for all of us to consider how we can be more flexible in our business, to counteract the impact of future restrictions or unforeseen circumstances. As we head towards Christmas it is more important than ever to find ways to maximise the opportunity for increased sales. We need to urge customers to shop early so we can better control crowds.

Consider extending your trading hours to allow customers to shop around their working hours. You also have to make plans for easy customer access in and out of your store to manage limits on numbers, have hand sanitation at the entrance, and ensure social distancing. Some stores are putting on a dedicated staff member to manage queues, make separate entry and exit points, or have a rope and stand to control crowds. If you need advice or ideas about marketing contact our manager Kerry Daly. You can also visit the Trader Portal on the Camberwell Shopping website, which has helpful resources like links to download COVID Plans, or hygiene and distancing posters. The traders’ association can also help promote your business so please send your specials and offers via email to: info@camberwellca.com.au I wish you all the best for the festive season Regards, Henk Kelly-Kobes President, Camberwell Centre Association

MARKETING SNAPSHOT During the lockdown period, we continued to market the precinct to promote the businesses that were still able to trade and to keep our customers engaged. We held competitions, promoted Father’s Day, launched a spring campaign, and heavily promoted food traders that were offering takeaway or home delivered meals. The ‘What’s on the Menu in Camberwell?’ campaign allowed us to remind locals how amazing our food offering is, encouraging them to stay local after lockdown when seeking dining options. We also promoted the Shop Local messaging and relayed information as trading conditions changed. Another important initiative we did was establish the Trader Portal on our website. This is a place where traders can find reliable, current information about what was going on during the pandemic. We shared advice about health and safety protocols, business grants, government incentives, rent negotiation, restrictions updates, as well as links to support for mental health. It is also a place to find practical resources like downloadable COVID-Safe Plans, social distancing posters, sanitiser companies, perspex screens, outdoor dining event companies, signage and more. Engaging our community through smart marketing was our priority during lockdown, keeping the Camberwell shopping precinct front of mind and putting us in a strong position when we reopened.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers: • More than 9,000 email addresses in our subscriber database • More than 115,000 visits to the websites over the past year • More than 8,200 followers on social media


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Camberwell Traders Newsletter - Q4 2020 by Camberwell Centre Association - Issuu