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A letter from the president
Dear fellow traders and professionals,
It’s been great to see so many of you back in business since we’ve been able to reopen. There is a real buzz in the streets again. This year has been one of the most challenging times for our community in Camberwell, but I hope we are all able to recover and get back on track for the new year.
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Despite the hardship, I hope you’ve found opportunities through this time to diversify your business. If you have introduced new or innovative services during lockdown, you could continue them as a way to offer your customers extra value. We are doing this in my business. During lockdown we introduced free local home delivery and call-and-collect services, which we plan to continue into Christmas trade and beyond. It will be important for all of us to consider how we can be more flexible in our business, to counteract the impact of future restrictions or unforeseen circumstances.
As we head towards Christmas it is more important than ever to find ways to maximise the opportunity for increased sales. We need to urge customers to shop early so we can better control crowds.
Consider extending your trading hours to allow customers to shop around their working hours. You also have to make plans for easy customer access in and out of your store to manage limits on numbers, have hand sanitation at the entrance, and ensure social distancing. Some stores are putting on a dedicated staff member to manage queues, make separate entry and exit points, or have a rope and stand to control crowds.
If you need advice or ideas about marketing contact our manager Kerry Daly. You can also visit the Trader Portal on the Camberwell Shopping website, which has helpful resources like links to download COVID Plans, or hygiene and distancing posters. The traders’ association can also help promote your business so please send your specials and offers via email to: info@camberwellca.com.au
I wish you all the best for the festive season.
Regards,
Henk Kelly-Kobes President, Camberwell Centre Association
