Marketing snapshot

During the lockdown period, we continued to market the precinct to promote the businesses that were still able to trade and to keep our customers engaged. We held competitions, promoted Father’s Day, launched a spring campaign, and heavily promoted food traders that were offering takeaway or home delivered meals.

The ‘What’s on the Menu in Camberwell?’ campaign allowed us to remind locals how amazing our food offering is, encouraging them to stay local after lockdown when seeking dining options. We also promoted the Shop Local messaging and relayed information as trading conditions changed.

Another important initiative we did was establish the Trader Portal on our website. This is a place where traders can find reliable, current information about what was going on during the pandemic. We shared advice about health and safety protocols, business grants, government incentives, rent negotiation, restrictions updates, as well as links to support for mental health. It is also a place to find practical resources like downloadable COVID-Safe Plans, social distancing posters, sanitiser companies, perspex screens, outdoor dining event companies, signage and more.

Engaging our community through smart marketing was our priority during lockdown, keeping the Camberwell shopping precinct front of mind and putting us in a strong position when we reopened.

Our online marketing activities continue to yield strong results. Here’s a snapshot of Camberwell’s digital audience numbers:

• More than 9,000 email addresses in our subscriber database

• More than 115,000 visits to the websites over the past year

• More than 8,200 followers on social media