BusinessMirror August 09, 2020

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ROTARY CLUB OF MANILA JOURNALISM AWARDS

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A broader look at today’s business n

Sunday, August 9, 2020 Vol. 15 No. 304

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ELNUR | DREAMSTIME.COM

ACID TEST FOR VIRTUAL SELLING

Davao developers see real-estate recovery soon, shift to online marketing By Manuel T. Cayon Mindanao Bureau Chief

D

AVAO CITY—Crisron Holiday Builders Inc., the developer of a big-ticket condominium project here, remains upbeat and optimistic on the future of the real-estate industry and has taken marketing a notch higher to attract prospective buyers amid the Covid-19 pandemic.

Legacy Leisure Residences consists of four mid-rise mixed-use condominiums costing a whopping P4 billion, located along Ma-a Road at the heart of Davao City. The project was held off at the onset of the contagion, just like most residential projects all over the world. “We admit at the beginning we had to stop operations because of our concern for our clients and our employees. But soon after, we jumped right to working, planning, strategizing for the future. In other words we never really stopped,” the developers told the BusinessMirror.

The project would be the first multibillion-peso venture of the scions of the Yaps and Bangayans, two prominent families engaged in construction, retail and convenience store chains and resorts development.

Virtual tour

THE project got numerous inquiries through its social-media channels, but they said there were very minimal site visits from prospective buyers. Thus, they have started to bring interested buyers to online tours of their showrooms, a new

mode that has brought back home buyers to the flurry of inquiry. “The types of customers who were inquiring were of different demographics,” the developers said. “We expected a low turnout during these tough times but on the flip side, people were on their devices, most of the time during the lockdown.” “We had to find ways to reach and educate more of our clients, which led the way to doing virtual tours of our showroom, faster response to online inquiries and digital selling kits for our agents.

Through these, we were able to reach our targeted market across the border,” they added. Prospective buyers were allowed to experience luxury, fun and a relaxed ambiance of Legacy Leisure Residences from the comforts of their homes with a mere touch or click of a button. “Online selling and marketing is the new normal, and despite the pandemic, real estate has a bright future in Davao,” said Clark Lawson Yap, vice president for marketing of Crisron Holiday Builders Inc. Continued on A2

How the pandemic might be hurting your eyes By Breanna T Bradham | Bloomberg News

In other words, the pandemic spike in television, streaming and even social media “doomscrolling” may be here for awhile. And all that additional screen-time? Well, it could be bad for you.

W

HEN Allyn Morrison was furloughed from her job as a barista at The Perk in Fort Worth, Texas, the 25-year-old actor decided to spend the lockdown streaming shows like Unorthodox and Brooklyn Nine-Nine. She wasn’t goofing off, she explained—she was just trying to sharpen her acting skills. shift may soon reverse itself. With US infections out of control in some states and death rates rising, new restrictions are being put in place and more schools are planning on remote learning. The coming of fall also means more time indoors, a potential surge in new cases and more jobs lost as businesses retrench.

PESO EXCHANGE RATES n US 49.0550

BEKIRUGUR BEKIR UGUR | DREAMSTIME.COM

The combination of 30 million Americans out of work and tens of millions more working from home exploded the number of hours people have been glued to a screen. Indeed, streaming jumped by 20 percent when coronavirus shutdowns first began back in March. And while rates began to fall back to Earth as businesses reopened in June, that

No so eye-friendly

THE LED light emitted from most screens exposes your eyes to high levels of “blue light,” which can disrupt sleep patterns and lead to “computer vision syndrome,” associated with headaches and eyestrain, said ophthalmologist Robert Weinstock. And while he acknowledges that it may be hard for people to reduce the amount of time they’re spending in front of screens these days, there are ways to make it safer. Investing in screen covers that filter out harsher light from laptops and phones is one option, and of course you can turn down the screen brightness, or look away for 20 seconds every once and awhile. (Weinstock is on the advisory board of Eyesafe, a company that Continued on A2

n JAPAN 0.4650 n UK 64.4975 n HK 6.3296 n CHINA 7.0544 n SINGAPORE 35.8275 n AUSTRALIA 35.4717 n EU 58.2675 n SAUDI ARABIA 13.0852

Source: BSP (August 7, 2020)


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