The 50 Innovative Startups to watch in 2019 | Business Connect

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Vol 2 |Issue 5|December 2019 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

THE BLEND OF INNOVATIVE APPROACHES AND ARCHITECTURAL DESIGNING ARE THE TRENDING PATHS FOR VICTORY

Rashi Saral | Kapil Mishra | Vikas Jha Dr. Amit Mishra | Sugandh Bahl | Avishek Singh | Indranil Roy

Business Head Ashish Kumar

Innovation anddesigningare two of the best ideas that you can have when you’re on the path of setting a milestone. Time is in motion and to keep up with it is important to stay updated with trends and technologies. For e.g. we’ve evolved the way we construct and design our homes looking back at which werelong hours and overwhelming terms. Not only this, Innovation has touched the way we live our lives or should I say design our lives, be it the way we dress, the food we eat or the career we follow. Innovation and designing have shown the way for the world to re-design to the trend.

Innovation and designing may sound like same but it has its distinguished purposes in the world. Likea company might innovate ideas and approaches but won’t be able to progress until it has been designed withvoguish architectural plans, proper infrastructure,strategic work analysis, etc. In this edition of Business Connect Magazine, we are featuring ‘The 50 Innovative Startups to Watch in 2020’ & ‘The 10 Most Recommended Interior Designers – 2020’ where we’ll be showing the companies that renovated the path for followers of their domains and have become the trendsetter of their arenas. Also, we’ll be briefing the most trending interior designers who have shown in short “Skills of an artist” in designing the look of many National and International MNCs. But we all know that everyone follows the footsteps of somebody who has already carved the path to the stratosphere through their performance. And this magnitude of performance is shown by “Symmetrics” – An innovative interior designing firm that has excelled in its performance to become the best choice for interior designing to startups and enterprises. The company is a genius in architectural designing and building, infrastructure planning and Interior designing. The Bangalore stationed Designing

Corporate Team

studiois lead by three innovative pathfinders Mr. Sameesh Abraham (MD & Creative head), Mr. Abhishek Sundaram (Director – Projects and Strategic Planning) and Mr. Rijo Kareem (Director- Finance & Procurement) who have put years of territorial experience in upbringing this showboat to the optimum ultimately to be the trendsetter of the domain.

Satyam Singh | Sunny Pathak | Pradeep Pandey Himani Parashar | Komal Verma | Asha Dudeja Rahul | Vikash Kumar | Sunaina Gupta

Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta

Data Research & Analysis

Satyam Tiwari | Shubham Mehra Amit Kumar | Himani Rathore | Subham Kumar Nand Kumar Jha | Madhu Yadav

Along with this, you’ll also find many other organizations whose stories will motivate and enlighten you to promulgate innovation and designing in your firm, carve the best path for your company’s triumph and be the best version of yourself. Furthermore, you shall also find in-house articles that will further improve your knowledge of the business world and update youon the latest trends that are emerging in the industry.

Webelieve in propagating ideas and approaches made by the entrepreneurs that shall bring innovation in the way companies aim to progress and design their looks which leaves a lasting impact on the customers and clients. Hopefully, this will serve as a very effective edition in the progression of your entrepreneurship career.

That’s all for this edition folks. Stay innovative, stay fashionable! Toodles!!!

Finance Team

Gourav Singhal | Reshmi Monika Aggarwal

Circulation Team

Sonia Tiwari | Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Reena Kumari | Prince Shrivastav | Rohit Kumar

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravikant Singh

Registered Office

Corporate Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@businessconnectindia.in

701, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@businessconnectindia.in

Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695

Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Of ble Ta CO V

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CONTENTS 38

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INDIKA STUDIOS

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KRAFT CORRIDOR

NEWGEN IT SOLUTIONS & SERVICES PTE. LTD.

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SYMMETRICS DEVELOPMENT SERVICES PVT. LTD.

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QUINTESSTIAL MEDIA & MARKETING

TT DIGITALS

ARTSCAPE PROJECTS

COMPLYSOFT

9 Things All Successful Lifestyle Entrepreneurs Believe Hire The Right Person To Grow The Organization

THE 50

INNOVATIVE

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Easy Of Doing Business

STARTUPS TO WATCH IN 2019

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TOAE SECURITY PVT. LTD. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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EDIBLE DESIRES PVT. LTD. 6

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HEXAGON GRAPHITE PVT. LTD.

Ways To Build A Company CultureThat Promotes And Retains Women And Minorities

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5 Best Science-Backed Ways To Relieve Stress And Relax 7

How To Be A Good Reader Steps To Follow

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COVER STORY

Symmetrics believes strongly in the idea of a design that seeks to minimize the negative environmental impact of buildings by way of efficiency and moderation in the use of materials, energy and development space and the ecosystem at large. It also endeavors to substantially cut down on the project’s carbon footprint and ensures that the sustenance of future generations is not compromised. With this approach, Symmetrics has laid the foundation for flexible workspaces that represent the highest benchmark of quality - a trademark of its diverse portfolio. A lot of their projects have been recognized and certified by the US Green Building Council (USGBC) LEED like Wells Fargo (Platinum rating), Juniper Networks (Platinum rating), Honeywell (Platinum rating), Dell EMC (Gold & Platinum rating), eBay (Silver rating) and Morgan Stanley (Gold rating). With 98% of clientele coming back with newer projects, it is a direct reflection on Symmetrics’

customer-centric focus to deliver long-lasting satisfaction to their customers. One of the unique factors in the Symmetrics work style is the way they conduct a Workplace Analysis before narrowing down on a final program. This process is a complex one and at Symmetrics, they ensure every detail is considered. This data-driven design approach starts from understanding work patterns and studying workplace utilization to one-on-one interviews and visioning sessions. Detailed statistical analysis helps convert raw data into a brief that is tailor-made for the organization, its work culture and growth vision. This ensures a right mix of varied individual workspaces that enables interaction, collaboration and agility across the office. In every project that Symmetrics undertakes, it’s a treat to see how data and information converse with design to arrive at breathtaking functional workspaces.

In order to understand the concept of Workspace Analysis, the process can be deconstructed in Symmetrics’ work for Juniper Networks. A few observations here include the fact that at any given point of time a maximum of 45% of the workstations were occupied and this led to a further need in understanding the kind of collaborative work done outside of the individual workspaces. The analysis also showed that there were a multitude of 2 to 3 person meetings held at multiple points of time in varying areas across the floor

in spite of the existing office catering only to larger formal meetings as per generic industry norms. There was therefore, a large imbalance in the type of meetings that were conducted versus the size and nature of the meeting rooms that were used. This brought to the fore an invaluable insight that veered from the initial brief requirement of larger meeting rooms. The study was instrumental in arriving at a strategic approach that navigated away from the brief while introducing a space-optimized, flexible space solution for Juniper.

IMPARTING A FRESH NARRATIVE TO THE AGE-OLD, RUN-OF-THE-MILL WORKSPACES

O

ensures that at every stage, every stakeholder is aware of their responsibilities to bring out the best quality in design as well as execution.

ffices are passé. Silos are long forgotten. New terms such as resimercial, biophilic and agile are slowly seeping into your place of work. And Symmetrics is at the heart of translating the complexities that lie in bringing these concepts to life in a very nuanced manner so that they can be experienced and not questioned by the workforce.

Over the years, Symmetrics have been in the process of delivering sustainable solutions to overcome mundane design structures at workplaces, thereby delivering enhanced efficiency and success to their clients and their workforce. Symmetrics has been instrumental in delivering an overall, holistic experience that meets the organizations’ guidelines as well as creating a positive impact on their work culture. The creative process for any project begins with going back to the drawing table and analyzing all the fundamentals of the program. This process eventually sparks a thought, an idea that slowly matures from a blank slate into a substantial and effective solution, translating the need, ethos and identity of the organization. At Symmetrics, everyone ardently believes in the premise that it is important to be able to imagine, remain curious and realize a common vision of delivering beyond the project’s expectations. This idea not only imparts a fresh perspective but also adds another layer of narrative to the story of every brand or organization that Symmetrics work for.

Ignorance is bliss. Or is it? Awareness of ignorance has always propelled the human mind to push the envelope to gain greater knowledge and embrace innovation. A visionary firm in Bangalore is on a similar journey - a journey where learning accrues with every new project.

With a vision to deliver innovative, inclusive design solutions and bring to the forefront the idea of 'one workspace doesn’t fit all’, Symmetrics has not only established itself as a go-to partner for multinational corporations nationwide but has also made a mark for itself well beyond the boundaries of the subcontinent.

With a presence in over 5 cities in India and Singapore, Symmetrics excels in providing strategic workplace analyses, interior design, infrastructure planning, architectural master planning and design and building services to corporations. Known widely for their expertise in IT/ITES, Banking and Engineering sectors, their work speaks volumes about their exceptional quality and raising the bar each time they execute a new project. Internalizing the philosophy of ‘Do it Once. Do it Right.’, Symmetrics has evolved a streamlined and structured work style that www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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THE FOLLOWING EXAMPLES ILLUSTRATE SOME OF THE DESIGN APPROACHES OF SYMMETRICS THAT EXEMPLIFY THEIR STYLE, PROCESS AND QUALITY STANDARDS: An elegant, comfortable and future-ready workspace is a daily dose of enthusiasm for the workforce of the global firms who are the primary clientele of Symmetrics. One of the design philosophies has been centered around the concept of “Collabreation” (Collaborative Creation) that enables socializing, tactical interactions, collective problem-solving and public addresses with equal ease and comfort. The outcome of such an approach is a testimony to Symmetrics’ understanding of modern-day workplace trends and needs.

The fast-evolving nature of today’s world has resulted in a paradigm shift towards digitization of the workspace.

Today, a culture of collaboration and co-creation has permeated work cultures and redefined norms that have long prevailed in run-of-the-mill workstations.

Workspaces are slowly moving into an age of flexibility, agility and neurodiversity. The spaces within the offices have also evolved over time and are now implementing new ideas such as activity-based workstations, evidence-based office design and most essentially, the incorporation of well-being of employees into design.

These ideas have disrupted conventional spaces and transformed any given workspace into a dynamic and flexible playground for corporates to thrive, excel and be open to disruptive innovation. With over 130 projects (100+ Fortune companies) and over 13.5 million sq. ft. of workspace area executed, Symmetrics has etched a special place in the heart of corporations across the country and beyond.

Another approach has been to design trendy, contemporary, comfortable yet energetic spaces that stays true to the requirement of an agile, dynamic and collaborative environment. And a visit to the workspace of some of the multinational IT/ITES firms designed by Symmetrics will give you the answer. With the right mix of hot-desking, activity-based workspaces and agile working methodologies, Symmetrics achieves the idea of ‘We over I’ whilst delivering an intimate yet open environment that enables spontaneity and efficiency at every level.

The expertise of Symmetrics is not only restricted to designing timeless and modern-day workspaces but also extends to structuring and executing labs and data centers.

Be it an aerospace testing lab or pharmaceutical grade clean rooms, the infrastructure and redundancy challenges along with safety restrictions can be infinite. But working within them to create a space that evokes emotion is an innate characteristic of the Symmetrics portfolio. With technology being the cornerstone of the modern-day workspace, seamlessly blending it in every aspect of design and execution has enhanced the end-user experience making every day more interactive and content-centric alongside providing undivided focus on improving collaboration and productivity. This is yet another hallmark of the Symmetrics’ commitment to the corporations they constantly collaborate with and an ode to the digital revolution that has taken the world by storm.

HERE’S A LOOK AT SOME OF THE ACHIEVEMENTS THAT ARE A TESTAMENT OF THE SYMMETRICS CONSISTENCY IN DELIVERING UNIQUE AND EVERLASTING DESIGNS FOR MODERN-DAY WORKSPACES:

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1,00,000 sq. ft. - Globally the largest lab for Juniper Networks with a draw of over 18MVA of power with the highest density of in-row cooling systems

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9,00,000 sq. ft. - Smart campus for Wells Fargo in Bangalore with more than 7,500 seats

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7,60,000 sq. ft. - Campus for Honeywell in Bangalore which hosts a state-of-the-art mechanical and aerospace lab spread across a space of 1,70,000 sq. ft.

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Global Design Partners for PPD, Optym, Great-West Financial and UST Global

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Revolutionized workplace design standards for Dell EMC, Juniper, UST Global, etc. using data-driven Workplace Analysis

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Zero LTIs (Lost Time Incidents) in the last 5 years; Over 1.9 million incident-free man-hours

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USGBC LEED Platinum rating for multiple projects including Wells Fargo, Dell EMC, Juniper, etc.

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THE THREE BRAINBOXES BEHIND SYMMETRICS

The Financial Mastermind

The Implementation Expert

With over 18 years of experience in the architecture, interior and construction industry, Rijo effectively handles projects with a focus on cost management, procurement and contract administration, project schedules and programming and post-construction close-out documentation. Rijo heads the Finance & Procurement team at Symmetrics. His multiple initiatives for Symmetrics are aimed at achieving higher cost optimization in projects to pass on project cost benefits and cost-efficacy to clients. He also has expertise in handling taxation structures especially with regards to STPI and SEZ benefits.

Abhishek has been an Architect and Project Manager for the past 20 years and is a reputed and respected member amongst the architects in the industry. He presently heads the Project Management team at Symmetrics. His portfolio includes Project Management and Infrastructure Design with a focus on project implementation, planning, risk management and engineering sustainability. He has extensive international exposure when it comes to the design and construction industry in the areas of corporate interiors, labs and data centers, retail, entertainment, commercial and industrial architecture.

When not at work, he’s a voracious reader and has a playlist set for every reading. He also loves to take long trips on his bike and doesn’t shy away from cycling to keep himself fit and healthy. He also spends a lot of time with his kids, regularly taking them out for various activities during weekends.

And when he’s not working, he loves to spend time with his 7-year-old son, introducing him to adventure sports and camping. He’s also a co-founder of the Bangalore Pandhis Motorcycle Club and is an avid enthusiast of Harley and Ducati motorcycles. He’s also a Randonneur and endurance cyclist. Apart from endurance sports, he has a soft spot for lenses and words. He has an eye for street photography and has a way with words in describing the essence and love for what he does.

Rijo Kareem - Head, Finance & Procurement

The Creative Genius

At Symmetrics, we collectively strive to achieve an artistic yet innovative vision in every design that we execute. With every project, every workspace, we’re constantly trying to push the boundaries of what’s possible within a given space. Our philosophy of Inspiration, Intuition and Innovation is at the heart of everything we do. And all we hope as a firm is to grow holistically and be synonymous with our philosophy amongst the workspace design community.

Sameesh Abraham - Head, Design Sameesh has successfully delivered projects of varied sizes during his 22-year career. His leadership and design expertise have driven multiple successful and new business opportunities. He is responsible for the overall design strategy for projects. He is also deeply involved in spatial design, concept development and infrastructure planning while ensuring budget optimization and other project-centric deliverables.

When not at work, he loves spending his time travelling the globe. He thoroughly enjoys his long, meditative hiking vacations while being at his second home in Waiheke Island, New Zealand. He also spends his time playing Scrabble or skimming through the pages of Calvin & Hobbes. An ardent Single Malt collector and dog lover, he loves kicking back to the music of Dylan, Waters and the Grateful Dead.

Abhishek Sundaram - Head, Project Management Services

The pursuit of balance in everything we do is what I ensure. Having said that, there are certain things that we don’t compromise on, especially when it comes to the quality of our work. Quality starts with an ‘S’.

All that is gold does not glitter, not all those who wander are lost.” – from the Lord of the Rings, J.R.R. Tolkien. I find inspiration in pushing my limits, both personal and professional. The challenges!

They are an inseparable part of my life and work and find a special place in every avenue that I take.

Symmetrics takes inspiration from the quote by Bruno Zevi – “Architecture is the dark side of the moon.”, and we strongly believe that Symmetrics is your partner to decode the myths and conventions while leaping forth into the workspaces of tomorrow.

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How We Designed an Office Space for a Brand that Landed Smartphones in the Hands of Every Indian Millennial

INTUITION OVER ASK:

A glimpse into what went behind the scenes in workspace creation for Xiaomi

A Functional and Efficient Workspace Design for Juniper Networks

Keeping Our End User Ahead of Us We begin our design journey with an in-depth understanding of who we are designing for.

When we met the dynamic team responsible for the transformation of the smartphone industry in India, we were quite surprised by the number of millennials in their workforce.

This meant that we needed to explore a dynamic, agile yet fresh approach to whatever we were going to design for the masterminds of Xiaomi.

Going Back to the Drawing Board A blank white page, tons of caffeine, and a bag full of ideas in flux - that’s the kind of great start we always treasure. Once we scrutinised the results of Xiaomi’s workplace analysis and studied the brand guidelines & literature, we were able to explore some modern-day trends in spatial design and internal branding and brainstorm to a definitive start in the desired direction.

A Theme that Fits the Scheme of Things Present day workspace themes such as mentoring, socialization and technology find their way into present design ideology. Keeping in mind the vibe of the Xiaomi workforce, we decided on a vibrant theme that formed the basis of our overall approach in building a flexible, standalone workplace. After much deliberation, the theme we arrived at was Seasons. Every floor was designated a color theme based on the 4 seasons - starting from Spring, building up to Summer, Autumn and ending with Winter.

Fresh Approach, Unique Concepts and New Designs for the ‘Now’ Generation!

• Central Staircase: An internal staircase connecting all floors plays a key role in enhancing the aesthetics of the office space, alongside encouraging employees to climb up the flights instead of elevators The central staircase has a tastefully designed landing area on all the floors.

• Open Office: The open office concept has been designed in line with the requirements of Xiaomi. Open, transparent and industrial in its look, the office is designed to embrace people with different ethos and work styles. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Designing spaces that spell newness each time one steps in with a style that commands familiarity and faith of the user is currently the white whale of architecture. We are no exception when it comes to aspiring for the same and putting in our best efforts to live up to ambition.

got an opportunity to extend the illusion of space by creating a sense of expansion with minimalistic designs and increase the quotient of light by lowering of cubicle heights to allow an unobstructed flow of natural light.

BEING ASIA’S FIRST IN INCORPORATING EFFICIENCY USING LARGEST IN-ROW COOLER INSTALLATION

EMBRACING ORGANIZED CHAOS

And so, when we were approached by Juniper to design their workspace, we set the ball rolling on intensive research with a study called Workplace Strategy, that helped us immensely in the days to follow. While it was necessary to weigh intuition over skeletal requirements, it was also necessary to back our madness with a method. Our goal? To discover an unspoken, yet indispensable need that the space [Juniper office] asked of our architectural prowess and cater to it.

• Workstations: The seating arrangement has been designed to make the work experience enjoyable by encouraging face-to-face interaction.

• Meeting Rooms: Semi-formal meeting rooms for ad-hoc and quick meetings along with sophisticated formal meeting rooms for board meetings have proven ideal for both casual and corporate tête-à-têtes, replete with comfortable seating and tech-friendly elements.

• Breakout Zone: The 16000 sq.ft. terrace of the workspace has been converted into a state-of-the-art recreational zone to take time off from everyday tasks.

In addition to choosing color palettes and design schemes, reflective of the purpose of a particular space - we broke infrastructure barriers by introducing efficiency in temperature control in a 70,000 sq.ft. data center lab. Residing on the first floor of the Juniper office, this lab is home to equipment stacked on 1150 racks and arranged in 301 rows. Instead of the traditional cooling system, we introduced an in-row cooling system for all the rows, distributing cooling evenly. We are truly humbled to note that this is the largest installation of its kind in Asia with a cooling capacity of 48kW per in-row cooler. The entire construction of the office took 167 days from start to the first move-in. In short, the 10-floor building is a standing example of intuition and inexhaustive research over ask - a physical manifestation of what Juniper’s employees envisioned as their workspace.

BEING A STICKLER FOR DETAILS AND EFFICIENT DESIGN

Upon inspection, we took note of numerous factors that could be customized to cater to the people of Juniper. For instance, when there was a mismatch between the size of the meeting rooms and the average number of participants in a meeting, a need for technology-enabled collaborative spaces arose. We also

Learn More About Us With Us! Walk in to have a coffee chat around our office style and approach at our Promenade Road works or give us a call at 080-41571546/47/49.

[Symmetrics Logo] #129 2nd Cross, Promenade Road Bangalore, India-560 005.

To know more about our work, visit www.symmetrics.in You can also write to us at info@symmetrics.in

Area

PROJECT FACT FILE : LABS

Area Total work seats Cafeteria seats Meeting room seats Area per person Total no of floors

Area : 70,000 sft Largest in-row cooler installation in Asia : 301 in-row coolers @ 48KW each Total no of racks : 1150 on a single floor Total power : 18MVA UPS capacity : 10,240 KVA, 2556 Batteries Total Diesel generator capacity : 22,500 KVA Total Chiller capacity : 2625 TR Total chilled water piping length : 4.8 km Total length of electrical cables : 280 km approx.

Total no of fiber nodes : 21,000 Total no of copper nodes : 25,300

Walk in to have a coffee chat around our work style and approach at our Promenade Road office or give us a call at 080-41571546/47/49.

1,15,000 sft

Total work seats

734

Cafeteria seats

164

Meeting room seats

202

Area per person

122 sft per person

Total no of floors

6 floors

16

LEARN MORE ABOUT US WITH US!

3,50,000 sft 1800 452 464 195 sft per person 10 floors 17

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

the question. So, put the person in some difficult situation by asking the question. Then see how they like to show their true selves.

BCM Review

HIRE THE RIGHT

PERSON

According to Brain David from Bplan, interviewer and potential candidates should be asking each other questions to determine alignment. It shouldn’t be one side question, when you interacting with the candidate, it feels like having a conversation. It makes you know that how much your candidate feel confidence.

Allow your best employees to help: As you know that you are not only who is about work with the candidate.

They know very well what kind of issues they have been facing for a long time. let them ask some questions to the candidates. by doing this, you will find the best person.

I like the idea so much before hiring, I could see how my potential candidate actually work. You should do by building a little hand on work into the interview process.

It is a very unique idea. I know most people believe it isn’t a good way to hire people. but believe me, once you own this idea, your candidate will also respect you because they will know what kind of problems do you give them.

By following this process, you will get a clearer sense.

As a company owner, we always looking for a person who has the ability to create something new and face a big challenge. That’s why we look a smart person. We give a lot of time and effort to hire a good person. If we are placing the wrong person in the position it could be a major inconvenience. However, a well-experienced interviewer never makes a mistake like this. Because they know who is best for the position.

According to Bplan, this technique has been used by Jacob chapman of Gelt Venture capital. Chapman advises that you should be testing new hires by giving small problems.

In this way, you will know how effortlessly they can solve the issues.

However, if we are going to run a new company, you don’t have to hurry to hire people where Initial Recruiting is often very important in setting tones for the business culture going ahead. I reached so many websites where some expert has given an opinion about that. here are five-point that will help you to pick the right person.

We are running a business to make the world a better place. However, you cannot full fill this goal without having the right person. In the past, you may have started a company with a few people. But as your business starts to grow, you need more loyal people who can work with you and take your business on top. Recruiting the right person for a company is very important it doesn’t matter what kind of work you are in. However, it is a very daunting task to hire.

It is not all about positioning employees as soon as possible.

In general, people get hired by reviewing the resume. In this resume, candidates show their skills and experience. So, would you like to hire them? Of course, Not, you need those candidates who are passionate about the position, who like to take the challenge every time. if you are hiring a manager. you need the best strategy in place to help weed out those candidates who are just showing experience. Determine the best candidate who can lead the company in the future to success.

A majority of people think that spending a lot of time with a person, you will know about him.

At some point, it could be true but how about other candidates who have been waiting outside to know the call since morning. In order to hire people, you should keep in mind some of the principal such as Be creative: As you know that every person prepares for commonplace and has some unique way to solve problems. So, figure out the new way to understand how your candidate thinks.

There are different kinds of candidate come for the interview such as some come by reference and some come by just applying. However, it could be tempting to jump over the process of thoroughly giving value to reference; it is time spending work. However, avoiding the vetting process may generate issues in the future.

According to Nicole Munoz from Bplans. We have to go in history to know the candidate’s behaviour. Past employment history tell you how the work and who they really are as employees Make sure candidate like to spend time with the team Asking the standard question isn’t always the best way to uncover. If you really want to hire the right person, you have to do a little bit more to determine to conform that those candidates will fit in the company’s culture and with the team. If it possibly creates five or six members of the team where you make them involved in it. After that, you are going to give a verity of situations. in this way, you don’t have the only opportunity to know how your candidates interact with your team but also allows stakeholders the chance to give a response to the candidates.

A good candidate wants to know about your company so he will ask you questions throughout the interview.

And, you cannot ignore that. because it indicates preparedness and engagement. Don’t worry - always a good sign.

Be challenging: a good interviewer always catches the small point and try to find out by asking www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

As I have seen a lot of recruiters, they start to ask a standard question like where do you see yourself after 5 years or how you are going to handle the pressure and many others like that. if you are asking such kind of question, you always get a positive answer because nobody wants to ruin the image in front of you. I would say be practical, I’m sure, you are going to find the right person for the company.

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COMPANY

PERSON

DESIGNATION

Alpus Associates

Lokesh

Director

Arch Educational Society

Archana

Founder & Director

Artscape Projects

Jhilmil Vijay

Magaging Director

Awesome Snoozie Interiors

Neha Bhasin

Partner

JKS Architects

Raj

CEO

Kareegaree

Kumawat

Managing Director

Kool Studios Pvt. Ltd.

Deepak

Director

Maya Design Atelier

Mayank

Director

Symmetrics Development Services Pvt. Ltd.

Abhishek Sundaram, Rijo Kareem & Sameesh Abraham

Director

The Studio Verve

Mrs. Charitha Kailas

Founder

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ARTSCAPE PROJECTS

OFFERING EXCEPTIONAL ARCHITECTURAL, INTERIOR AND EXECUTION SERVICES Incepted in the year 2006, Artscape is a renowned Boutique firm with core strength in Design and Execution.

Artscape is a complete Design and Build firm practicing Architecture, Interiors, Project Management and complete Execution. The firm has different verticals for all the above and has been successfully delivering for more than a decade now.

They are also specialized in Restaurants, Clubs and related Retail Segments.

FLUCTUATING TRENDS OF MARKET The Design industry is a continuously evolving one. “Design Trends” are a continuous process of evaluation where retro designs get continuously fused with newer technologies, materials, textures and colours to provide aesthetics, operational functionality, environmental integrity and wellness of the target user group at optimal cost. One’s ability to continuously innovate and experiment with the above process will always help one to be a trend setter in the highly competitive and fast emerging commercial, hospitality and residential design market in India. Jhilmil says, “We strongly believe in this philosophy and hence, are continuously experimenting with new ideas and materials to create a nitche for oneself in the market place.”

Building a strong team of like-minded professionals and a strong Partnership of Progress with vendors, suppliers, contractors & pear professionals in supporting fields facilitated Artscape to successfully design and implement large industrial, commercial and residential projects for reputed international and domestic clients and emerge as a highly respected name in this area.

HOW EVERYTHING STARTED During the initial stage of career, Jhilmil, the connoisseurworking in a renowned Design and architectural firm in Delhi, noticed the dearth of companies offeringa complete end to end solutions in the architectural construction field to its clients. Being an independent soul, she had always dreamt of being a master of her own and aspired to create something in Architectural design and execution,whichwill be remembered for their contemporary style with modern, innovative & cost-effective designs. When her husband shifted to Bangalore from Delhi, Jhilmil found exposure andopportunity to fulfill her dream of starting her own boutique firm in Bangalore in 2006. Although a new city with a different language, culture, Architectural & Design preferences and a whole new community to explore & win was a Herculean task, Jhilmil was thrilled with the opportunity to create her own space & brand in this fast-growing market. She enthusiastically embraced the challenge of managing the entire business from Business Development, Client Relationship, Team Building, Designing toand Execution. She strengthened Artscape’s foundation with her knack for building relationships & managing people and her proficiency in providing contemporary solutions with modern designs at competitive pricing and a big smile.

Jhilmil’s ability to build a strong sense of ownership/partnership among Artscape’s stakeholders, innovate and fusion of various cultural architectural styles with modern designs helped her to create a niche for Artscape in industrial, commercial, Hospitality and residential designs & execution sectors quickly.

For helping them create user friendly designs, they do extensive discussions with their user groups of the project and try and understand their expectations from the work place they plan to design for them. These can be in terms of aesthetics and appeal,comfort, usability, ease of doing work, colour and texture likings, etc. and use these inputs in their workings. These are key to any design exercise as the preferences change, which is based on demography, race, age profile, income level and other related socio economic factors applicable to each user group and vary from project to project. They keep strong networking with industry peers in India and abroad to accelerate their learning process. She states, “I extensively travel abroad and always keenly observe my surroundings during such visits to capture how the contemporary design styles in such places are being wedded with newer materials and ideas to create user friendly and appealing designs.”They also actively participate in design expos to understand the latest concepts, materials and colour fusions. Nature plays a pivotal role in all their designing exercise and they ensure its fusion to create nature friendly designs for optimal use of energy, renewable resources, and air&

THE CLIENTS Artscape is a Boutique design firm providing architectural, Interior and Execution services to a slew of reputed International and domestic clients in all sectors ranging from Commercial, Residential, Hospitality and Industrial. The Interior vertical caters to all sectors of the market ranging from basic home interiors to Uber Luxury. Everything is Client Centric at Artscape. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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water optimization in their designs. Automation has become an integral part of daily life in every field of work and play. They seamlessly integrate technology and automation in all their design projects.

CONTINUOUS INNOVATION IS A MANTRA FOR SUCCESS Designis a continuous process of evaluation and hence, there is a need for continuous innovation and evaluation in them. While retro and contemporary styles are always respected, there is still a need for their continuous fusion with the latest technology, materials, user group profile and their expectation to work and live with ease within their environment. The entrepreneur says, “We, therefore, strongly believe that continuous innovation is key to success in this business and at Artscape, we continuously endeavor to innovate to be ahead of our peers in the Industry.”

MILESTONES AND ACHIEVEMENTS Artscape is a complete solution provider to its client-all the way from Designing to Project Management to Final execution. Unlike other companies, which do only part of work and outsource the balance work, they do everything In-House. Artscape mastered the art of complete Design and Execution, and hence offer more realistic and customised solutions to its clients. Every project that they have delivered till date is a ‘WORK OF ART’ for its user group and makes them feel ‘special’ in the environment the live or work with ease and comfort.

FUTURE PROSPECTS Artscape looks forward towards becoming a leading Home Interior Firm catering to the clients who want that ‘Perfect Home.’ Unlike the new brands which are coming up, they do not intend to be a furniture brand naming themselves as Home Interiors, they rather intend to cater to the market sector who want a personalized home Interior service.

GIVING BACK TO SOCIETY As a family, they strongly believe that whatever they are today is only because of the society they live in. They try to pay back by ensuring that they regularly contribute to the cause of education and health of the needy group in society.

MESSAGE TO THE READERS Jhilmil states, “Design is an artful science-it is the creativity of the designer, the unique way he or she understands the user group’s requirements and then blend them with retro concepts and modern materials and technology to create a user specific functional design. We, at ‘ARTSCAPE’ are good both in the ART and SCIENCE of DESIGNING and can assure all our business partners that we can always provide a unique, customized solution to your any design requirement and implement the same for you -on time, in full and within the cost targets, as per your requirements.”

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9

Things All Successful Lifestyle Entrepreneurs Believe

BCM Review

They create a connection with their consumers and try to understand by listing consumer’s feedback. Most big brands and businesses don’t take the feedback seriously. But the truth is, taking feedback from customers and solving them as much as possible, it takes your company to the next level. A real successful entrepreneur makes a decision with the help of company members as well.

So, if you are think waking up in the morning and watching motivational speeches will keep you motivated all the time. it might be true, but not all the time. a successful entrepreneur generates habit and system which helps them to remove the negativity.

Failure is an ally

We have heard that learn from past mistake to create a better future. This habit has owned by every successful entrepreneur. they don’t give up very easily if they get failed, they change the direction by implementing the old idea. most people lose hope after getting failure in the business. But we have to keep in mind that, if you are trying to change the system or solve the issues which have been facing people for a while, it will take time. here I would like to tell you a quote that a successful entrepreneur considers.

“Success is not what you have, who you are.” Bo Bennet

Believing in building relationship

Successful lifestyle entrepreneurs own three strategies to build a relationship to get succeed in the business. First diversifying the network, they insist on their self to go beyond people in their current circle. They want to connect with at least one supplier, a competitor, and a customer. Next step they like to make a relationship with an unrelated organization like media and government. Second focus on the business landscape, a successful entrepreneur pays attention to bonds, a network that portrays their community, and loyalty. It helps them form a durable and powerful network to maximize business interests. Apply time, quality, and resources to key social subjects, one the most important thing you have to believe in it, it is called building a constituency of relationship with every induvial who like share beliefs, goal, and passion.

“Failure is simply the opportunity to begin again this time more intelligently.” Henry Ford

Competition is healthy

No matter what are you doing, competitions are everywhere. Most people feel fear because their clients have been stolen by someone else, some other company has reduced the market price and many others. people thing doing a competition in the market means, butchering other businesses. However, a successful entrepreneur doesn’t get scared because others doing better. They like to chase the goal according to the plan, keep adding skills, try to identify the market needs and quality and take action.

Integrity and trust

A successful entrepreneur sees as a great leader new people who want to be like them, they see as a role model, I read somewhere that honesty and integrity are two important things that will give you leadership quality in a business. Integrity means, doing the right thing. as a successful entrepreneur, you get criticized by several people and competitors. People think that honesty and integrity can’t be related to leaders or businessmen. However, real businessmen or women don’t care about anything at all. they know what they doing to make the better place.

A

new start-up involves different kinds of activities restated for organizing the organization. the process includes developing the concept, researching potential ideas for success, and writing down the business plan, that’s all Entrepreneurs do. However, we all aware of the business reports. According to Oxford Economics, around 90% of businesses fail within the first five years. This negative feedback may demotivate you. But don’t give up on your dream. to follow the dream, we find a role model so that we can focus on our work. When we see successful people, we become curious to know about them.

Today I want to discuss 9 things all successful lifestyle entrepreneurs believe, I’m sure after know these nine things, you will change your mind set up and become a successful entrepreneur.

Value is the key to get success

Successful entrepreneurs believe in giving values. First, they try to understand market needs, then, full fill the target. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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“The best way to predict the future is to create it.” Peter Drucker

Treat as an asset

A real successful entrepreneur keeps their promise, if you ask about giving promise they think very carefully, even reluctantly, However, once promise they like to go through.

How do you treat your assets? I’m sure everyone treats generously. We all know that health is wealth. Having a healthy diet will make us feel energetic. A good entrepreneur treats their self as an asset. This is why they would like to take care of themselves by consuming great nutrition, doing physical activity. They like to read books to exercise their brains.

Believe in the power of focus

They don’t point finger at their self

We want everything perfect to start a business. However, a real entrepreneur thinks very differently, they think it is good to do one thing than perfect at everything. Because they know that business is not all about good at everything. They focus on one thing that they are into it, they would love to cross the limits and grow the company with a unique skill. They like to hire employees or virtual assistance so that the rest of another plan can be managed. Because they have a strong belief that there are outside of people who are better at it.

“Your greatest asset yourself treat it like a billion-dollar investment.” Kaoru Shinmon

There is no magic

Successful entrepreneurs don’t believe in the miracle or some other kind of instant. Because earlier time they have got stumble upon a great idea. they have struggled years and given the effort to handle the situation. you are not going to become an entrepreneur expecting that you will get a magic lamp one day. However, you have the ability to create magic by pouring effort and using your skills.

Successful people believe that if you are wishing to carry unseen elements to become a success, your business becomes a disaster.

Motivation is a dead end

Now, it is most surprising that a successful entrepreneur doesn’t need motivation and neither requires willpower.

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

TOAE Security Pvt. Ltd.

PROVIDES IMPECCABLE IT SERVICES AND CYBERSECURITY

T

he need for Cyber Security in the systems and processes becomes quintessential as the number of security threats is incessantly hitting the crescendo. TOAE Security Pvt. Ltd. is one of the global leaders in providing security, technology services, and digital security enablement. It helps the organizations with designing, building and running of cyber programs that overall assist in protecting their information and enhances their creditability among their customers.

After having a thorough knowledge of their client’s requirements, then only they suggest suitable cybersecurity measures that are beneficial to them instantaneously as well as in the long run. TOAE has its own R&D team, which continuously works on new types of cyber threats and cyber-attacks.

es on anomalous behavior. You need to grasp wherever malicious behavior deviates from legitimate or acceptable behavior in terms of security. Instead of gazing users, the system appearance at entities.

• The Cloud- The cloud goes to own a transformative impact on the safety technology business typically. It is explained that as additional organizations use the cloud for what has historically been the domain of on-premises IT, more approaches to security that are born in and for the cloud will appear. On-premises techniques will be transitioned to the cloud. Things like virtualized security hardware, virtualized firewalls, and virtualized intrusion detection and bar systems. But that will be an intermediate stage.

IN-DEPTH OF RESEARCH AND DEVELOPMENT They completely rely upon R&D as new threats keep on popping up every day, so it is very essential for them to keep upgrading themselves. TOAE’s R&D Wing is established to develop security technology for the protection of the cyberinfrastructure for numerous firms. They offer management, technical, and material professional support for the big selection of analysis, development, testing, evaluation, and transition activities. The wing operates at intervals in the division beneath the CEO & the CTO of TOAE, which is extremely necessary for the development of technologies and the services they offer.

The team works with analysis organizations, vital infrastructure operators and developers, and others to develop and fortify security technology to raised shield the business’s cyberinfrastructure.

SERVICES AT TOAE SECURITY PVT. LTD. Web Security: Their service is certified, extremely customizable, SIEM prepared and fine-tuned for obstruction threats with token false positives. TOAE’s net Performance Solutions assist you to interact with the customers with quick, personalized on-line experiences that sectionalize you to extend revenue opportunities, gain IT lightness and scale globally.

TOAE provides protection in-depth with their reconciling threat protection, serving to evolve you towards a zero-trust design and protect you from the most important and most subtle attacks.

Security Monitoring Services: The application of action-based insights from the past analysis of your network information will drastically improve as time passes by which you will discover and answer the potential security threat.

SHUBHAM MISHRA

Founder, Director & CEO

TOAE-CERT: If your system is already breached, report to them and let TOAE-Cyber Emergency Response Team takes over the situation. TOAE- CERT will try to help you the best they can to get your services back to normal within hours.

Network Security Assessment: Their team will test your network infrastructure which has servers, routers, firewalls for vulnerabilities, misconfiguration, and design.

Red Teaming: The professional consultants can enter a corporation by any suggests that is doable. Here, they tend to mix each technology and human social skills and techniques.

TOAE enables organizations to realize their business ambitions with their core expertise and solve their data security breach threats. It even helps organizations with planning, building and running of cyber programs that overall assist in protecting their data and enhances their creditability among their customers. TOAE has always delivered extraordinary www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

services to its clients. They have addressed the main pain points of their customers. They look for the vulnerabilities of the computers and websites against cyber-threats and appearance forward to neutralize advanced threats, protective and securing the organizations’ most vital assets. TOAE has created a powerful guarantee to its customers along with surprising them with new solutions which can be very easy to integrate. With the cyber world failing massively these days as a result of cybersecurity threats, TOAE Security Solutions is here to secure you.

With its clientele of assorted sizes (including macro, micro and multinational), the corporate has served 50+ clients inside one year of beginning and these days incharge of providing their services to leading government agencies as well.

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THE FUTURE PROSPECTS The recent revenue has been 3.1 million USD and currently, they have a tendency to gaze at over the approaching years. Their current focus is to extend the worth in addition to cybersecurity. Revenue will certainly flow in if smart work is being done. As a startup, they do not essentially want a sales roadmap to trace what deals they are attempting to shut. They have got stripped customers and are still hacking away at the product or service-market work. They are targeting upcoming product or service options and sales goals they would like to hit.

In their company, virtually everybody has access to your roadmap. Their count should be sufficiently little so that they will feasibly have everybody collaborated on this living document since product or service and business data ought to be consistent across the complete business at this stage.

The Research and Development team brings the leading international experience into the Company from business, intelligence, academia, and the startup scheme.

• User-Behavior Analytics- Once someone’s username and parole square measure are compromised, whoever has them will waltz onto a network and have interaction altogether sorts of malicious behavior. That behavior will trigger a red flag to system defenders if they are using user behavior analytics (UBA). The technology uses huge information analytics to spot abnormal behavior by a user.

ABOUT THE TECHNOCRAT Shubham Mishra (Founder, Director& Chief Executive Officer): Shubham Mishra is India’s youngest cybersecurity expert and ethical hacker with 10 yrs. of experience in the field of Hacking and Cyber Security. Having been in the field right from his teenage years, he today offers Cyber Security training to the public, private, government bodies. He is a millennial of modern-day India and a passionate businessperson, avid reader, and huge technology geek. Having grown up in the Internet era, he is an inquisitive person and loves to understand the How-To’s related to the technology surrounding him. Highly motivated by the self-made entrepreneurs like JRD Tata, Narayan Murthy, Azim Premji to name a few, he started his own venture TOAE Security Pvt. Ltd in 2017 and successfully helping organizations by identifying their backdrops and stands tall in the highly competitive market. He is well known for his extensive knowledge in the cybersecurity arena and methodologies for tackling problems related to it without disrupting the flow. In his leisure time, he is either found in the company of books, spending quality time with family or watching football.

• Data Loss Prevention- A key to information loss bar is technologies like secret writing and tokenization.

They can defend information right down to field and subfield level, which may profit an enterprise in a very range of ways: Cyber-attackers cannot monetize data in the event of a successful breach.

• Deep Learning- Deep learning encompasses several technologies, such as artificial intelligence and machine learning. Regardless of what is known as there is a good deal of interest in it for security functions.

Like user behavior analytics and deep learning focus27

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

Edible Desires Pvt. Ltd. Trending Makhanas as conventional and health conscious

ADARSH KEDIA Director & CEO

F

ast Moving Consumer Goods (FMCG) are those products that are sold quickly at relatively low cost.

These products are generally perishable goods that deteriorate fast with time.The FMCG market is the 4th largest sector and accounts for 50% of sales in retail market of India. Among them food products like chocolates, chips, cakes, munchies, etc. hold a great proportion of public demand. Among these products edibles like chips, munchies satisfy the hunger of Indians on a large scale.

Edible Desires Pvt. Ltd. is an FMCG company that is in a motion to become a trendsetter in selling a particular vertical of munchies ‘Makhanas’ (Foxnuts). The company promotes its product through a special brand name “Nuttify” and the entire business of this company is processed through it.

THE NEW AND ATTRACTIVE SUPER-SNACK IN THE MARKET Nuttify is a Makhana Super-Snack, that is better than conventional munchies, for health-conscious people, because it is a nutritious non-junk snack, as it is packed with the goodness of Makhana , available in lip smacking flavours. “Nuttify was incorporated in Sep 2018 under the banner “Edible Desires Pvt Ltd”by Adarsh Kedia (Director & CEO) of “Nuttify”. The focus of this company from then onis to create awareness and sell makhanas to people. The company does its production from Malda, West Bengal. Its Corporate Office is locatedin Bengaluru, Karnataka.

A BRIEF OF THE MAESTRO The company was first commenced as a facilitator of all hostel essentials for outstation students. Adarsh Kediawas the genius who commenced this startup. Being from a weak background Adarsh had to move to boarding to complete his schooling. Later he completedhis MBA from Bangalore.

This entire chapter of education taught him about the problem faced in hostels and he summarized the fact that students are facing the samedeficiency of hostel essentials as him.Hence, to provide asolution to that on April 2018 began “Hostel Backpack” an onlineorganisation dedicated to provide all hostel essentialsfor outstation students and contributed to an important aspect for the youth society.

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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But He didn’t stop there. As he belonged from a village in Malda he was quite fascinated with ‘Makhanas’ (Lotus Seeds) which has bright health benefits. Being an MBA Graduate he was dedicated in creating a Magnum Opus of his own and with that thought started the Brand “Nuttify” whose sole purpose was to sell processed makhanas and make people aware of them.

SERVINGCLIENTS ‘QUALITY & FAITH’

Adarsh Says “We are in the mission of changing how people snack” The company wants to change the snacking habits of people across the Globe from unhealthy to healthy snacking. Starting with makhanas, they want to explore into other healthy categories of snacks, making the world a healthier place to live in. “Nuttify” also doesn’t compromise in quality. The products are experimented for development without compromising quality. At times they do charge a premium but because of quality customer satisfaction is met.

COPING WITH THE LATEST MARKET NEEDS There is a continuous change in the demand of the customers. Hence, to cope with that one needs to be always ready with the upcoming trends to cater to our potential customers. They do this through the use of technological developments. Our team is always there on the field to understand what the demand of the customers is. With a lot of R&D, we try to fulfill what our customers are looking for.

STAYING AHEAD IN THE RACE For this “Nuttify” has kept tabs on technology and innovation. As spoken earlier the company intends to make their approach of smart vending machine a trendsetter of quality and intends to keep them ahead in the market.

R&D is also an integral factor in being better than the rest. “Nuttify” has a separate team who is persistent on researching good knowledge about the product and the technological advancements going around. That helps in developing their existing infrastructure. Hence, with continuous research one can gain a lot and go a long way in taking their organization to the next level.

A TRENDSETTER OF THE DOMAIN Sourcing is very important and a major advantage to socialize any product. The company has set up such a process that our backend or the manufacturing cost has reduced drastically. The reason being that, they source makhanas directly from the farmers and store it in warehouses situated in Malda, West Bengal. Hence the overall cost of manufacturing and labor comes down.

“Nuttify” is also working on a very unique kind of a delivery system, where they plan to dispense the makhanas fresh and hot through smart vending machines. This development is an innovation that puts them ahead of their competitors.

A POOL OF INNOVATIVE WORKFORCE A healthy and motivated team is the fuel of success for any organization. An energetic workforce gives the drive to any organization to be better than yesterday.

“Nuttify” doesn’t follow any hierarchy. Hence, there is always a transparency between the employees.

Everyone sits together and does their work;this keeps the team very motivated and keeps their performance high at all levels. The work culture of this startup is more like a social assembly;everyone is given a chance to keep their thoughts on the table. Adarsh himself looks after recreation of his employees. They go out for dinner parties, celebrate employees’ special days. All this together makes a very enthusiastic environment to work in.

INITIAL STRUGGLES THAT SAILED THEM TO SUCCESS “My learnings from the challenges is that, be persistent, work harder and have faith in yourself” Says Adarsh.

The mixture of these 3 ingredients will take anyone to great heights. Commitment towards work and passion has kept the company strong and moving. Every initiate has its days of struggle but one should learn from them and invest in present for the betterment of future. The initial problems were related to manufacturing and backend. For first 6 months the factory was running only for 2 months. Since production was getting low the team had to work really hard so as to train their subordinates the skills required to run the machines.

PROSPECTS TO BE APPLAUDED FOR In India, the makhana is viewed as a superfood, a little powerhouse of supplements. “Nuttify” is known to be the main online retailers of Makhana. The organization is engaged in delighting its customers with the best Makhana in the country. As a future prospectthe company is looking towards a global reach not just with makhanas but other products as well.

Currently the company is facing a challenge with awareness of the product. The people of Karnataka are not well acquainted with makhanas so it is a bit difficult to educate them of the same about its benefits. On the contrary the FMCG market over there is huge so even after numerous challenges company tends to meet its target through dedication and performance.

A WORD FOR THE READERS “It doesn’t matter what background you come from, Work hard and be true to yourself.”

Says Adarsh 29

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

Innovolution Healthcare

Gaurav Agarwal

CEO & Director

Koru Technologies

Bansi Mehta

Co-Founder & CEO

COMPANY

PERSON

DEGIATION

Kraft Corridor

Saroj Mittra

Founder

Agrocorp Landbase (P) Limited

Ayan Nagpal

Co-founder

KS Group Studio

Ketan Dholakia

Founder

Architech Corner

Bhagvan Kommadi

Founder

Lobb Logistics

Jayaram

Founders

CBLPro eSolutions Pvt. Ltd.

Debadrita Sengupta

Founder

Mintbook

Kalaivani Chattaranjan

MD & CEO

Complysoft

Prasanta Kumar Sahu

Managing Partner

Jagdish Bhatt

Founder and Director

Corseco Technologies Private Limited

NewGen IT Solution And Services Pte. Ltd

Arush Kakkar

CEO

Parcelled.in

Xitij Kothi

Founder

DailyNinja

Anurag Gupta

Co-Founders

Play Solar Mux

Narsimahan

Founder

Delhivery

Kapil Bharati

Co-Founder

Psypher Interactive

Ashish Daga

Co-Founder

DesignBoat UI/Ux studio

Harsha Kakkeri

CEO & Founder

Quant Magnu Technologies

Kushal Rastogi

CEO

Digital Gurukul

Raj Padhiyar

Founder

Farheen Shaikh

Founder and Creative Director

Edible Desires Private Limited

Adarsh Kedia

CEO and Direcor

Quintesstial Media & Marketing (Opc)

Embryyo Technologies Private Limited

Rivigo Services Pvt Ltd

Deepak Garg

Founder & CEO

Prateek Jain

CO-Founder

Roambee

Sanjay Sharma

CEO

Evibe.in

Anji Beeravalli

Founder & CEO

Roanuz Softwares

Anto Binish Kaspar

Founder

FreshMenu

Rashmi Daga

Founder

Amarender Katkam

Founder & CEO

G-Square Solutions Private Limited

Gurpreet Singh

Director & Founder

Smartbridge Trading Solutions Pvt Ltd

Gex Logistics (Pvt) Ltd

Sanjay Wijewardene

Director

TOAE Security (P) Ltd.

Shubham Mishra

Founder , Director , CEO

GloMed Healthcare

Bhavik Trivedi

MD

TT Digitals

Hrishikesh Deshmukh

Founder

Happy Reliable surgeries

Arpit Paliwal

Director

Upwards Fintech Services Pvt. Ltd.

Abhishek Soni

Co-Founder & CEO

Hexagon Graphite Pvt. Ltd.

Himanshu Vinayak Kolte

Director

Uxexpert

Tushar Deshmukh

Founder & CEO

Hipship

Ankit Sethia

Founder

Uxinterface

Sanjat Mishra

CEO & Founder

Impactall Solutions Pvt. Ltd.

Srishti

Founder, CEO

Vantage Circle

Partha Neog

CEO

Indicsoft Technologies Pvt. Ltd.

Mohmood Akhtar

CEO

Varutra Consulting Pvt.Ltd.

Kishor Sonawane

Founder

Indika Studios Pvt. Ltd

Namrata Sharma & Rashaana Shah

Founder

Vedantu

Vamsi Krishna

CEO & Co-Founder

IndioLabs

Siraj Bagwan

MD

Winglobe Healthcare Private Limited

Kunal Kishore

Co-Founder & CEO

Infinity Freight Services

Dhaval Valia

Director

Zapati

Phagun Baya

Co-Founder & CEO

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

BCM Review

of doing business

What is the importance of doing business ranks?

Ease of doing business is vividly evaluated by investors. When they try to invest money in any country or start a firm. In a short way, the country’s GDP will start to increase rapidly. Here are the top 10 doing business ranking countries such as New Zealand, Singapore, Hong Kong, Denmark, Korea rep, United States, Georgia United kingdom, Norway, and Sweden. In these countries, anybody can start a firm very easily.

India’s performance in 2019 : India has performed well in 2019. According to EODB Rank, India has got 63 out of 190. If we see the past history of doing business ranking that clarify the improvement. So let’s have a glance.

Overview:

As we all know a new startup requires a lot of work and effort to stabilize the business, but that’s not enough, to sustain business growth we also need good resources such as finance, acceptance of social norms, proper market conditions, labor, and many others. That means, we have to research about the places where we are trying to start a business. One of the most important things, check out the country rank ease of doing business. Ease of doing business Index clarify the right business environment countries. The index tells us how easily we can get resources.

• • • • •

In 2005, India had 116 rank 2005 to 2014 India had 142 rank 2014 to 2016 India got 130 rank 2016 to 2018 India received 100 2019, India has 63 rank.

Apart from India other best performers such as Saudi Arabia 62, Jordan 75, Togo 95, China 31, Pakistan 108.

An Insitive of the government of India:

What is the Ease of doing business?

Ease of doing business is one of the most effective Index created by two economists simeone Djankov and Gerhard Phol.

Every year the world bank publishes ease of doing business index, this rank indicates us, How effortlessly you can start a business in a country. This rank is the aggregated figure which includes 12 different parameters. Recently ease of doing business 2020 report is released and showed 190 countries ranking. For your information, empirical research invested by the world bank to explain their work show.

Measure in ease of doing business:

A lot of Insitive ideas have taken by prime minister Narendra Modi like the start-up India, make in India and many others. The camping was started on 15 August 2015. Although, these action plans are not working anymore. The government needs to implement those ideas and relaunch them. Recently, the government has cut off the corporation’s taxes. Moreover, GST service is giving relaxation to businesses.

As I have mentioned earlier that rankings lists are made based on a country’s performance on 12 different parameters. These parameters are captured by small and mid-size companies experiences in a country.

Here are 10 parameters that are used for calculating ease of doing business.

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2.

3.

4.

5.

Starting a business Dealing with construction permits Getting electricity Registering property Getting credits

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6.

7.

8.

9.

10.

Protecting minorities investors Paying taxes Export-import across the border Enforcing contracts Resolving insolvency

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

HEXAGON GRAPHITE PVT. LTD.

Graphite Rods & Blocks, Carbon Powder, Carbon Vanes and many more.

A GIANT MANUFACTURER OF GRAPHITE AND CARBON PRODUCTS

more clients. He says, “I build a reputation in the market, made friends who are still there to help me in any situation and now we feed almost everywhere in India.”

SYNCHRONIZATION TO THE LATEST NEEDS OF MARKET To keep abreast of the hottest and the latest trends in the market, they are connecting with more clients and being in touch with them. Himanshu says, “Since I started with Trading first, so I knew what was the growing demand in the market & the latest needs of the customer.

There were companies who were already there in the market for 30 years, giving competition to them was a challenging role & Himanshu was just 24 then. He says, “It’s easy to sell someone else’s product but its tough to sell your own product.”

One company was using Carbon Powder for Manufacturing Ink. The material they were using was grade called N550, which was costly so, I went to their unit to understand their process and referred them N330, which was less costly than N550. Now, the customer is quite happy and content by knowing that he is getting better quality and more profits.”

Quality and Reputation for the company is what he works for and will be working from time to time.

Recalling the learnings from the struggling times, he says, “The first thing I learned was to secure your payments.

There are companies who won’t pay you on time or who won’t pay you at all so, you have to be very precise & careful while mentioning terms in front of them. The fun of the business is Ups and Downs. They will test your skills so when you’ re going down don’t panic. Survival plays the biggest role in the market. Always be prepared to have enough funds during those times so you can run your business from time to time.”

AN EDGE OVER THE PEERS Relationship & Trust are the quintessential abstract values on which Hexagon runs. The director states, “I don’t make clients, I make friends. When you start understanding people then only you can solve their problems. There are hundreds of competitors in the market but most of them work for money, sometimes they cheat over quality.

Yes, Profit is important but more important is when you give business to your customers, then only you will get business”.

“ It’s easy to sell someone else’s product but it’s tough to sell your own product. ~Himanshu Vinayak Kolte Director Himanshu’s father ignited a blaze of entrepreneurship into his mind, and inspired him to take the voyage ahead.

Being a Mining Engineer, his Company does mining and quarrying. Himanshu did not want to follow the same trajectory, which means he was not interested in doing mining. He wanted to keep his creativity alive, thereby he got involved in designing products.

Hexagon Graphite Pvt. Ltd. is the brainchild of Himanshu Vinayak Kolte; he is the director of the Company.

Hexagon Graphite deals in manufacturing of Graphite & Carbon Products. The vision of the company is to raise the standards of Industrial feeding. Understanding the application of the customer they refer and supply them the finest quality of products at the most competitive price in the market. They cater to the clientele of almost every region in India be it Maharashtra, Uttar Pradesh, Gujarat, Chhattisgarh, etc. where the Graphite & Carbon are used.

He says, “Graphite is the future due to its High-Tensile Strength and Electrical Resistivity, and its light weight.

Graphite & its products are used everywhere be it Steel Industries, Casting Industries, Space Equipments, Wind Mills, Solar Equipment, Optic Fiber Cables, Automotive Industries, Electrical Industries, so I choose the commodity and started working first with Trading & now manufacturing.” www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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They offer 30+ products, mainly Graphite Electrodes, Graphite Rods & Blocks, Electro Hi- Density Material Graphite Components, Molded Graphite Rounds & Blocks, Graphite Crucibles, Graphite Plates, Isostatic 36

KEEPING ABREAST OF THE TECHNOLOGY They are very much updated with the latest technology.

They had machinery from Industry 3.0 Technology when they set up their factory, now a few of their machinery has been replaced with Industry 4.0 Technology.

THE ROADBLOCKS At a young age of 23 years, Himanshu started the work in Trading. He still remembers that in the beginning he had just one client from Chandrapur. Sometimes, he used to give them an order for purchase and sometimes not.

He took it seriously and understood if he would work like this his business will soon be collapsed. At that juncture, he created a vision, a business model. First he learnt about the Graphite Market. Previously, he used to operate from Nagpur, then he changed his location to Bhusawal because most of the clients he found were nearby Bhusawal so that would reduce the transportation cost for them & for the customer also. He also started touring and exploring everywhere in India. Himanshu recalls, “I travelled 120000 Kms in one year by car to promote my business. I went door to door to offer my products, and it was a havoc which can’t be explained.

I also met with an accident during a tour which almost killed me. I prefer a car over other routes because when you go to Industrial Areas you don’t find any transport service over there to travel places.”

MILESTONES CARVED AND FUTURE PROSPECTS The entrepreneur holds a great vision for the company and visions he had he is making them true. Firstly, he wanted to capture the Indian Market which they did.

Secondly, they introduced the entire products of Graphite in Market, which they did and sold almost everything related to Graphite & Carbon.

Thirdly, they wanted to capture the market outside India on which they are working now. They are envisioning to export products and work with companies outside India.

Fourthly, they are planning to set up a big manufacturing plant and manufacture products like Carbon Fiber which are used in Automotive, Space, Defense, Optical Fiber, Wind Mills. If they set up this plant then, they will work with companies and design products for them & also Manufacture Block Type & N-Type Heat Exchangers which are used in Chemical Industries to store chemicals.

They have already started working to set up this project and it shall be completed by 2024.

Then, gradually he started getting clients and started working with big companies that helped him to get 37

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

INDIKA STUDIOS CREATE 2D ANIMATION CONTENT AND BRING LIFE TO OUR CULTURE AGAIN

In the last 100 years the culture of ‘dadi maa bedtime stories’ was instrumental in passing good value systems to the next generation. Nalanda University was the greatest and most glorious resident educational institute in the world starting from 400 AD. While Hollywood continues to indulge in Vedic sciences and Indian philosophy through movies like Groundhog Day, Avataar, Matrix, somewhere, Indian content has lost the richness and luster of our heritage and culture; a culture that is best known for its scientific, mathematical, moral and spiritual values. Indika wants to bridge that gap again between grandparents and grandchildren to revive our dying culture.

Indika is an animation content hub focused on ethical content of value-based stories from Indian Vedas and scriptures. The idea is to bring the original ‘Superheroes’ alive through 2D animation stories with an innate association to modern science that grandparents and grandchildren would love to experience together. Their IPs are designed for easy viewing combined with immersive music and therapeutic colors providing a meditative experience filled with knowledge for an already evolved generation.

ADAPTING TO THE LATEST NEEDS OF MARKET Cartoons have a large impact on children’s minds. They influence their values and behavior. Children imitate what they hear and see. Short form content of 7-15 minutes is all the attention span kids have and adults can afford in their busy chaotic materialistic lives. Indika stories will package characters, words, colors and music, which will interest attention-deficit yet highly knowledgeable millennials. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Namrata Sharma

Founder

Mr. Hodgkins also writes fiction, which has been published in various literary journals and magazines, and is a journalist who has worked for different newspapers and magazines, including the Los Angeles Times and Newsweek magazine. He also worked as a fiction editor and served on the board of directors for Red Hen Press, one of the largest non-profit literary presses in the United States.

KEY FACETS OF INDIKA STUDIOS RASHAANA SHAH: She is a producer with Mulberry Films, TV and Film Development Company specializing in books to film adaptations, and a former actress. She recently produced the feature films BLOWING UP RIGHT NOW (release feb 2020) and A NEW CHRISTMAS, (release Dec 2019). Her expertise in International sales to VOD / OTT / DVD channels across 125 territories is key to distribution for Indika.

Mr. Hodgkins is also a prominent litigation attorney in Los Angeles specializing in class action lawsuits and entertainment law. He is a graduate of UC Berkeley and UC Hastings College of the Law, and has studied at the China University of Political Science and Law in Beijing, PRC and the Taiwan Language Institute in Taipei, Taiwan.

Born in India, Ms. Shah earned a degree in computer engineering PICT. Between 2005 and 2012, Ms. Shah starred in multiple Bollywood and International films and Television shows which have won international accolades and awards, including COLOURS OF PASSION by renowned director Ketan Mehta, and the IFC TV miniseries BOLLYWOOD HERO by comedian Chris Kattan. Ms. Shah currently lives in Los Angeles, California.

KRISHNA DESAI: With 20 years of rich & insightful experience across every function with leading players in the Television.

NAMRATA SHARMA: is an engineer by education, an entrepreneur by profession and an artist at heart. She lived a glamorous corporate life for over 20 years in the IT and Animation Industry. Having won many awards and accolades including the National award for her animation production ‘Delhi Safari’ and the Star Entrepreneur Award by the World HRD Congress and having been written about in many books and magazines, including the Animation express; Rashmi Bansal’s ‘Follow Every Rainbow’– made her move on to something that brought more meaning to her life.

AN EDGE OVER THE PEERS Unfortunately, Cartoons and video games, nowadays, are showcasing violence, verbal abuse, sexual content and fantasy in their stories. Indika’s ethical stories are an attempt to spark logic, skill and spirituality in a child’s curious ever-growing mind. Unlike most kid’s content, Indika stories would bridge the old and young generations and help to create a stronger and beautiful bond.

THE CLIENTELE The client base is the 400+ million smartphone users and over 15 million Indian diasporas spread across the world. Their core mission is to inspire kids and adults to delve into the self; to ask questions; find answers through logic and reasoning.

Their widespread clientele has led to an eclectic team of writers from across the world led by Travis Hodgkins. This would help them to strike a balance of cultural understanding and outlook for non-Indian audiences.

INDEPTHS OF RESERACH Indika stories are 100% research and development based. They are digging deep into our heritage and history. Their human missile, Krishna Desai, brings in decades of programming experience in the kids’ content space. He constantly reminds their creative team to be aware of unauthentic cartoons and mythology stories, which have passed through ‘Chinese whispers’.

Their USP lies in the study of music and colors which require not just intense research, but years of experiment and experience. Music increases spatial reasoning, thinking skills and Colors which help in physiological reactions.

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The media industry, Krishna Desai has been hailed in the industry for spearheading the creation of over 1200 half hours of winning and innovative IPs – and acquiring even more – that has shaped the kids’ entertainment ecosystem in India.

Apart from his content acumen, his specialized skill includes driving high margin broadcast channels, end-toend ownership of new channel launches and delivering industry-wide recognized outcomes on multiple occasions. Further, with his proven ability to lead inter-functional & geographically distributed teams and translate consumer insights into actionable plans, Krishna brings deep domain expertise across local & global consumers and media ecosystem.

She completed her MD in Alternative Medicine, specializing in colors. She also learnt reiki and meditation techniques. She has now devoted her life to holistically healing people through colours. She works with many NGOs - The Cipla Palleative Care for cancer patients being closest to her heart.

Ruteish Arora (Head - Operations) and Shripad Warkhedkar (Head – Creatives) are two strong pillars of Indika Studios.

One of her USPs is Intent Based paintings, which she creates depending on the needs of her clients.

She has been written about in the Society Magazine and a very reputed Malayalam magazine. She has also been felicitated by the Festival of the Globe, California with an award for Excellence in Healing Arts.

Namrata recently setup Indika Studios to bring together healing through colours and animation on the same platform.

TRAVIS HODGKINS: is a writer, producer and attorney.

He is a producer of the feature film BLOWING UP RIGHT NOW, and is the writer/producer of the feature film A NEW CHRISTMAS. He also has several other TV and film projects in development with different production companies, including BROOM DANCER, a western about a gay gunslinger, THE MANIFESTO OF COLTON RODGERS, a drama about a school shooting, and POUND FOR POUND, a TV show about boxers in the 1924 Olympics.

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

BCM Review

WAYS TO BUILD

A COMPANY CULTURE

THAT PROMOTES AND RETAINS WOMEN AND MINORITIES Most of the Companies have been trying to improve their diversity at workplace, from decades this problem is in concern. The most common techniques among all are promoting the workplace for women and minorities who are working under the suppression and bias. The numerous women and other people who are facing discrimination by the leadership roles are still staggeringly low across every industry. Therefore, we need some of the ways and new techniques, for making the work culture sound and systemic to the ways businesses are run.

Hereby, many companies focus on making the small adjustments on to how performance and evaluations are done, but a very few works for the equality in workplace.

Focus on the middle manager You can keep on focus by adapting some of the new policy time to time that strengthens the trust and communications between supervisors (Middle Manager). Those feminine and minorities that work under them, a real manager always helps to improve the work culture for all parties involved. That took an emplacing to those, who are in middle management positions and can provide a company with a clear sense of the challenges that need to be addressed for employers.

They should always ask their employees for referrals and team connectivity, since they will also have peers in the industry and some of the friends they want to make team. If any position is vacant or they know any the qualified candidate who may be looking for work then they can connect them with managers. This type of relationship can also help new employees adjust to the move by referrals.

Let us discuss 5 ways by which you can build a company’s culture that promotes and retains women and minorities:-

Promote a clear vision of leadership

Make a Council Consider the team meetings by forming a council that comprises a dedicated group of key officials and influential leaders who are one or two levels below the CEO i.e. Managers and team leaders. For making the best ethics which are in favor of feminism majority and other minorities, these official can listen and act well to maintain the ethical chain. The company must carefully select them for their passion and commitment to inclusion.

Some of the executives should also host, office hours where every employee can walk in and talk to anyone by one-onone understanding. The company needs to block one to two hours on their calendar monthly for such office hours and make it known at the hands of company.

Some of the Tools like Culture amp and Survey monkey are very helpful in surveying employees at scale, but be intentional in what you’re looking to measure and improve.

Make Policies and Ethics Some of the attracting policies for the employees like flexible working hours, proper ways like the ability to work remotely, and most importantly, being able to take the time off, when they have some important life events or circumstances. Every work culture needs to allow their people to be themselves and to provide necessary freedom of speech whenever you do not feel to say matter.

Therefore, if someone having care benefits, especially pregnant women- like childcare or maternal sabbaticals leaves. It should be always a flexible leave for employees to take care of a family member or ill loved ones to go a long way in making employees feel supported and build loyalty. These are just a few suggestions; invest in listening to your people and understand what will make their life less difficult. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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The true vision of leadership starts from making sure that the women of the workplace can see themselves as leaders at your company if they are in a good position. The company itself is to be sure that your definition of a leader isn’t so narrow that it excludes ethnically diverse women and unprivileged persons.

For those instincts, you need to provide the “Diversity” training in your workplace. Therefore, all the employees should understand the hiring decisions are based on finding the best candidate not by bias and not by any quotas.

Making the recruiting process more transparent can help ease the minds of employees and gives a clear vision to your business idea.

Beneficial flexibility to the workforce You have to encourage the current leaders at your company for taking the extra step to connect with employees by all means. Employees who are culturally and racially different from them, rather than expecting them to suppress or change in order to fit the majority of the office culture leaders must have mold and culture others for them.

They can easily offer the benefits such as onsite day-care things, childcare subsidies which include the flexible schedules, and also let new hires know the fact that your company is willing to accommodate your cultural and religious holidays and you will get a diversity-friendly workplace apparel choices.

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www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

Kraft Corridor: Restoring Hand Embroidery section of society calls it a present from Noor Jahan, wife of Mughal emperor Jehangir. She is believed to have passed on this art to India.

Business connect in its new section brings forward a brand that creates a class, brings elegance into the picture and speaks volumes through its art of intricate hand embroidery.

Kraft Corridor is a luxury women’s wear brand based out of Lucknow (India), a place known for its intricate hand embroideries by skilled artisans. It was established in July 2017 and its first luxury collection was launched in March 2018.

GET TO KNOW KRAFT CORRIDOR Kraft Corridor is a rare, special and genuine designer’s and craftsmen’s hub that produces everything by hand in Lucknow, perfectly amalgamating the traditional crafts and skills with modern designs, while managing to serve clients across the globe.

The collection of Kraft Corridor is a perfect blend of indigenous skills with modern designs and are embellished with a fabulous combination of ethnic and western surfaces in different contemporary style, thus targeting women of all age groups. In its bid to preserve the traditional crafts, the brand works on traditional motifs and colours and blends them with the latest silhouettes for better acceptability of the mainstream market.

The Collection: The collection includes various styles of lehengas, suit sets, Kurtis, gowns, dresses, jackets. It also has introduced men’s kurta this year and is venturing into home décor items such as cushions, table linen and bed linen.

SAROJ MITTRA

Founder, Kraft Corridor

ENABLING RURAL ARTISANS Kraft Corridor works with rural artisans of Lucknow, India, who have inherited the more than 2000-year-old craft of ‘chikankari’ and also other hand embroideries thus encouraging preservation and growth of traditional skills and crafts.

I

t’s hard to articulate the power of fashion and style through words. From the greatest fashion designers to legendary models and stylists they have all known that the style of dressing is an art that is life-enhancing. This art is a way of life that makes you elegant and confident.

Today fashion and style are instant languages and thus our choice of clothing is an inaudible language of expression of who we are.

ACHIEVEMENTS AND MILESTONES: Kraft Corridor has participated in Bangalore Fashion Week in August 2018, India Beach Fashion Week, Goa in November 2018 and Asian Designer Week, New Delhi in April 2019. The festive collection showcased at the Lakme Fashion Week Winter/Festive 2019 edition in August 2019 was highly appreciated for the intricate and exclusive hand embroidery on handwoven fabrics and its unique placement and silhouettes.

Chikan embroidery is a famous form of art believed to be introduced in Lucknow during the Mughal era. The elegant and minute handwork on the garment gives it a very subtle, stylish and classy feel.

Some believe it to be a Persian form of art introduced in the 17th century. There’s yet another section which calls this form of art to be originated in 3rd BC when a traveller taught peasants this subtle art in return for water. A major www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Kraft Corridor also participated in Vancouver Fashion Week in October 2019 and showcased its Spring Summer 2020 collection comprising of embroidered cotton jackets 42

in combination of both bright and pastel shades.

With this the brand is all set to mark its foot in the international market as well.

master cutter, master tailor or artisans with expertise in different types of embroideries. Identifying the right expertise and making them settle in a team was a challenge in the initial days”.

CREATING A WARDROBE TAILORED SPECIFICALLY TO YOUR TASTES: Creating a wardrobe tailored specifically to the tastes of the customers, needs both creativity and flexibility. And that’s what the designers at Kraft Corridor are doing, using their skills to address customer needs and foster a positive experience at the same time building a niche DNA for their brand. The designers frequently travel to different cities in India to personally meet the customers and guide them through the bespoke process.

What was your learning during struggling days?

“Understanding the market and knowing our target customers is important. In the first year of business, we focused on a small target which helped us to cater to that set with ease. Increasing the horizon gradually depending on the team strengths and funds is key is ensuring that the plans don’t fall flat even after a lot of planning and good strategy”.

Though the customisation process demands time on the part of the customer, but the entire process elevates the final look of the outfit and helps to personalize the wardrobe. It begins with client’s measurements and continues with a selection of style, colour, fabric, embroidery placement and other details like the occasion for which the outfit is planned.

In most of the high-end pieces, the designers first prepare the test fit of the outfit and sketch the placement of the embroidery. Once approved the piece goes for embroidery. It is then tailored to give it a structured and good finesse.

Speaking to Business Connect, the founder of Kraft Corridor, Mrs Saroj Mittra showcased us the brilliance and professionalism her team brings into the world of fashion and style.

What inspired you to start your own venture?

“Mesmerized by the history of traditional skills and crafts, I was inspired to work closely with the artisans to enable them to meet the design, product and quality standards of the everevolving domestic and international market, thereby enabling them to lead a dignified living and leading to preservation of their skills and crafts”.

What are the efforts made by you not to lag behind in the race of having the latest technology?

“We have developed our website www.kraftcorridor.com and the same has a mobile version too in both android and ios. Our inventory and billing system is automated”.

How much do you rely on Research and Development?

“We frequently do our own trend research, however, mostly follow the WGSN forecasting for trends in fashion since we are also targeting the international market this year”.

Have you identified a unique opportunity that others don’t see in your startup?

“Hand embroidery in different unique designs is our USP. All our collections showcased so far starting from Spring Summer 2018 till now has some unique design and embroidery element. The artisans we work with directly are skilled and have inherited this art of hand embroidery since ages. With the amalgamation of work of master craftsmen and new-age designers, all our designs look like masterpieces”.

How do you see the future of the company, and what plans do you want to achieve in the near future?

“We would like Kraft Corridor to emerge as a luxury wear brand catering to men and women of all ages. Hand embroidery is our forte and we would like to explore contemporary designs. Our motto is to focus on sustainable fashion and include handwoven fabrics and hand embroidery in all our designs”.

Have a look at the Facebook / Instagram page and embrace the world of Indian art.

Facebook: https://www.facebook.com/KraftCorridor Instagram: https://www.instagram.com/kraftcorridor

What gives you an edge over your peers and how your company is different from others in the same arena?

“Hand embroidery in contemporary designs is our forte. We experiment and explore a lot on fusion embroidery. Even with mass luxury wear flooding the market, nothing can replace a bespoke outfit created by our master craftsmen. We have mastered the art of custom-made and have already impressed our customers of Lucknow, Delhi and Mumbai”.

Did you face any obstacles during the initial days? How did you sail through them?

Getting a good team in place was a challenge in the initial days. Our industry needs experts for all fields, be it fashion designer, textile designer, 43

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

NewGen IT Solutions and Services Pte. Ltd. Embellishing the industry with its services and solutions

NewGen IT Solutions and Services Pte. Ltd is one of the fastest-growingIT Services Company in the region, they provide IT Infrastructure Managed & Cyber Security Solutions and Services across many countries. It is celebrated and well-organized to render the best solutions and services to the valuable clients and customers. Mr.Jagdish Bhatt, founder & director, of this prosperous organization which serves its customers and clients in more than 21 countries on several continents.

Mr. Bhatt (a Management Graduate and techno-commercial executive leader with great experience). He has years of experience in international business and led the GSCM and project operation teams in multinational IT companies. The journey of reaching this position started from Singapore two years back, with the help of consistent efforts and work towards the direction made by the director and core team of the company that made everything possible to reach here. At present, there are more than 80+ clients and customers across the globe who are also the strength as well as the motivation for the company to do more for them.

sectors as Energy, IT &Telecommunication, healthcare, retail, mining, consumer, manufacturing, software, logistics, Indian and Global system integrators, distributors, software OEMs and many others.

Steps taken to render the quality and the best services Several extremely important steps have been taken up to produce different and effective services in this competitive market to augment the services which assure the expected outcomesuch as • The company has signed not only alliances with many software and hardware OEMs but also strategic alliances for the latest technologies in application platforms like the complete event streaming that enables the customers to innovate and win by being both real-time and highly-scalable to strengthen the trust and win the heart of the customers.

• The company also possesses the application platform to take data from any source in any format safely and securely to search, analyze and visualize it in real-time.

Having instilled faith in clients globally with the commitments and services along with local entities in India, Singapore, Australia, UAE, Hong Kong, South Africa and Europe, the company expanded not only the area of serving as APAC, Middle East, Africa, USA and Europe but also services in many www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Apart from all these steps, constant efforts are made to be updated and to provide to the clients; to create a difference in the industry and be on the top.

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There is a wonderful saying that “It takes two to make things happen means, nothing can be done alone. In the same way, all the actions and plans of the companyhave been executed by a number of employees and key officials to get all these milestones which are now in the name of the company. Therefore, the teams and employees of the company are provided many facilitiesto be energetic and motivated to deliver their best as a healthy environment to work, opportunities to grow, freedom for decision-making as well asa refreshment by outings, team parties and many others.

tion strong to stronger in the industry. The company believes in research and development (R&D) which helps to make the firm future-ready and accomplish the targets in time. R&D means innovation and modernization in the services and products of the company which will be for valuable customers globally.

All these steps and efforts authenticate the bright future of the company. Besides it,the company targets to become 15 million company by March 2021 on the strength of its services and valuable customers globally.

NewGen IT Vision is

“ To be the trusted partner of choice in the global IT

Plans and targets of the company Growing and prospering in the industry means having a bright future but it depends upon plans and targets to reach the highest height in the business. Having targeted vast goals and dreams, NewGen IT also has made certain plans to grasp more in the coming days and years to make the existence of the organiza-

services market to become a leading, trusted and dependable IT Service provider.

NewGen IT Mission:

“Efficiently & effectively assist clients in their global IT requirement so as to achieve their business goals

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Services and Offerings of the Organization • In the fast-growing era of technology, the company has come up with some of its specific services and offerings for the clients and customers which are like IT infrastructure managed services (IT IMS), Cybersecurity solutions, software solutions, AI& machine learning and so on which are rendered to the customers across many countries by the company and trusted partners of leading IT providers.NewGen IT has the Expertise to facilitate both remote in-country and/or cross-country delivery through in-house and our trusted partner network of leading IT providers around the world, NewGen IT is able to reach out to all countries across different continents.

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Nothing is left to be undone to serve and save the time oftheclients and customers across the countries such as giving complete support, perform more for the customers if needed, be bound to the commitment made to the customers and many others in accordance with the demands and needs with effective and affordable cost. These efforts are extremely helpful to build an ever-lasting relationship with the clients.

The achievements and milestones The achievements of the company are the result of constantly working with dedication and willingness to meet the targets and deliver its fruits to valuable customers and clients. On the strength of the team and its clients, the company has got a lot as the fruits of its hard work such as • The company has made its presenceand existence worldwide in a number of domains, in which the company provides the services and serves its clients including big multinational enterprises/corporates, SMBs and enterprise customers which helped to get the strength of more than 80+customers globally.

• The organization has achieved more than US$4+ million mark within two years otherwise it takes 4 to 5 years to achieve such a big achievement.

• Having been through the journey to reach here, the company has assured complete satisfaction and comfort of the customers.

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The company aims to produce the best solutions and services to its customers,abiding by some of its following commitments such as • Help Reduce IT operational costs by 20–30% • Proactive IT Support • Optimize IT processes as per organization needs • Provide 24×7 monitoring & support services • Align IT roadmap to the business needs

www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

Get More Sleep

BCM Review

WAYS TO RELIEVE STRESS AND RELAX Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms.

Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think.

Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere.

Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep.

Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day.

One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine.

Light a Candle and write your journal You never need a luxury spa or retreat dinners for relaxing. Each of our stress-relieving tips can get you from OMG to WOW in less than 15 minutes.

Try cumulative relaxation

Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you.

Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once the whole body is relaxed, the mind will eventually relax soon.

Avoid Caffeine, Alcohol, and Tobacco.

Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it.

Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful.

Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone.

Indulge in Physical Activity

Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress.

Using the essential oils every night or burning a scented candle may help you reduce your feelings and help you to be energetic in mood whenever you feel down.

Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents: • Lavender • Rose • Roman chamomile • Neroli • Sandalwood Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress.

Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you.

To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally.

Give every stressful time a stress rating and mark improvement.

Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help you enable yourself more and avoid stressful mechanisms.

Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Snack on fruit and nuts Get yourself a dog Smile more to less stress Watch a Comedy movie or thing Think of Happy Memories… and Don’t Dwell on the Past Have a cup of tea Drink chamomile tea Massage reduces the stress hormone cortisol Walk in the woods Take a walk: Nature Regular vacations Get honest with yourself about your job and life Do an art project – Be creative Practice meditation and join some yoga Solve Crossword Puzzles to energize the mind Add Some Indoor Plants for positivity Express Yourself by Writing Join a religious community or go to religious temples weekly Spend Time with Friends and Family Chewing gum Engage in physical intimacy Dark Chocolate: a delicious stress reliever Aware mindfulness Fix your diet and supplementation Play video games of your choice Schedule time for emails.

Music: Listen to Soothing Music Laugh Out Loud – Spread smiles Reduce the use of cigarettes, alcohol, and drugs Talk to someone – Go out with friends Schedule time to recharge: proper sleep Write your stresses out on paper: Journal Indulge in some light reading- daily reading

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However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed.

When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air.

Try to incorporate yourself with some physical activity into your daily routine on a regular basis.

You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep. www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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THE 50

BCM Review

INNOVATIVE

STARTUPS TO WATCH IN 2019

TT DIGITALS:

A PARADIGM OF EXCELLENT DIGITAL MARKETING Effective book reading is a key skill to study as an active reader. Many people enjoy book reading as a way to relax and enrich their minds with the power of knowledge. Best Reading is also an invincible and amazing skill to learn and develop to be successful in the professional world.

There is another interesting fact about the eye movement of a reader is that. If you record the eye movement of someone reading, you will notice that, from time to time, the reader goes back and looks again at something he has read before. In other words he regresses to an earlier part of the text; probably he realizes he does not understand passage properly. Then the reader comes back to where he left off and continued reading. At one time, it was thought that regression was a fault, but it is intact a very necessary activity in efficient reading. Hereby, this is important to be efficient to be a good reader.

If you want to be able to read books faster, the secret is simply to practice under timed conditions and serenity. This means that you should give yourself a certain amount of time to read with proper understanding, then check your time if you have finished.

Here are the key rules and different strategies for reading books. Follow these easy steps to get on your way to be a perfect reader.

EFFECTIVE READING TECHNIQUES • Do not to study books, while lying on a bed because it takes you to the kingdom of drowsiness and eventually to the realm of sleepiness while you study.

Using Google in between distracts your overall mental reading schedule.

• It would be a great idea if you can maintain a daily routine to evenly distribute 5 minutes of your day to effective reading.

• When you plan to study a book make sure to check its validity and acceptance by the scholar persons and read reviews and summaries to get motivation.

It will enhance your inner will to read more efficiently.

• Use an alarm clock that makes you aware of the proper utilization of time.

• Choose a topic that you are really interested in studying and your favorite author.

• Switch off your phone along with other distracting devices to get rid of the annoying notifications and messages while reading.

• Try to maintain an even sleep pattern that even affects your mental stability of reading anything (sleep and get up at the same time regularly) with a duration of 8 hours sleep. An adequate amount of sleep helps you concentrate on anything including reading.

• Memorize only the points of a topic, not whole text and jot down the points on a notebook so that you can revise them off and on in future if you want.

• Test your reading speed and time then compare the speed to the average readers’ speed. If you were a slow reader then start taking notes, it will enhance your will power it would take more time to complete your lesson. Luckily there are still a number of ways to improve reading speed.

• If you are reading any novel or a book than try to start from the beginning not in between or from the back. Trust me; it will destroy all of your enthusiasm to read the entire book. For example, what if you knew that the hero of the Titanic movie would be dead before watching the movie? So try to do it in pattern.

• When you are facing difficulties to grasp a topic, don’t skimp on taking help from Google, try to use a dictionary and manual help from your teachers.

• Last but not least, make your reading fun, drink or eat some healthy food while reading; it will maintain your interest.

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The scope of Digital Marketing has spread its wings to almost every domain. When it comes to expanding the horizons of your product, company or service, then in today’s era, you just can’t skip Digital Marketing.

TTDigitals is a digital marketing company based in Pune. Their services include Digital Marketing, Content Marketing, Search Engine Optimization, Website Design & Development, Branding & Creativity, Social Media Management and Web Hosting. They cater to businesses of all sizes and types, and offer both standards services and customized packages based on the needs of the clients.

Clients can choose from monthly packages or yearly packages.

They are not just a digital marketing company, but they serve both as the growth partner and growth advisers to their clients. They do market research, take customer reviews and gain industry insights to suggest their clients with the best strategies to augment their business.

From asking their clients to improvise their products to giving suggestions to expand their product line, they offer growth advice to their clients.

Mr. Hrishikesh Deshmukh, the founder of TTDigitals witnessed a major gap between the clients and digital marketing agencies. He could observe the unavailability of standard services and the agencies displayed their materialistic attitude. They gave deceptive assurance to the client. This posed problems for the startups and SME as they wanted standard services in their limited budget. This inspired Hrishikesh Dehmukh to launch Digitalseed (now known as TT Digitals) to offer standard digital marketing services at a rational cost.

HRISHIKESH DESHMUKH Founder TO THE CLIENTELE They offer standard packages and customized packages to cater to the needs of the clients. They understand the needs of the clients first and then suggest services or plan accordingly. In the last three years, they have worked with top clients like MIT Vishwashanti Gurukul, Ideal Institute of Biology (IIB), MIT School of Distance Education, Avantika University, MIT institute of Design, osliton lab, DS Karad Eye Institute. and many more.

AN EDGE OVER THE PEERS They are a digital marketing agency offering qualitative services at affordable prices. This makes TT Digitals an ideal choice for businesses. In addition to this, they offer customized plans for elite clients.

They follow a client-centric process in which they understand the needs and budget of the clients before starting and then they develop a plan accordingly. Based on the needs and business of the clients, they choose the best strategies and best channels for digital marketing.

Their transparency in terms of pricing, deliverables and services give them an edge over their peers. A detailed delivery chart, marketing plan and break down of services along with prices are given to the clients before starting the work. They never charge anything extra beyond the intended budget and there are no hidden charges. Furthermore, they follow their delivery plan rigorously without deceiving the client. They keep the client updated on the progress of the project. They offer daily, weekly and monthly reports to their clients. Their clients can also gauge the ROI of their services. They even take regular feedback from the clients, and thereby make suitable changes.

ACHIEVEMENTS AND MILESTONES TTDigitals had occupied a special space in the digital marketing realm of Pune within three years of its inception.

Over the years, they have handled the marketing budget of over 20 crores. They have worked with renowned brands and augmented their traffic conversions by 200-500%. Till date, they have garnered over 80 happy customers, completed 300 projects and created/designed/revamped over 500 websites. They have got the opportunity to work with clients like MIT institute of Design, MIT School of Distance Education, MIT Vishwashanti Gurukul and Avantika University, Osliton lab, DS Karad Eye Institute.

FUTURE PROSPECTS They are a follower of Digital India, and thereby, they want to empower all types and size of businesses with digital marketing solutions so that they can reach wider masses. They are currently operating in Maharashtra but they offer services in PAN India. Their future plan is to become the pioneer choice of businesses looking for impressive growth in a limited budget.

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THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

At Quintesstial Media & Marketing, it passionately believes in ‘Crafting Brand Stories’ for it believes every brand has a story to tell. It must not be only about marketing instead it is about the whole experience, creativity and engagement with the client and their target audience. It understands businesses need more than an agency or a marketing team so it makes sure to be proactive and consistent with how it interacts with the clients to solve their digital needs.

Leading Digital Marketing Firm With Gamut of Services Lately, Digital Marketing has become one of the most dependable mediums to attract probable clients. We see almost every industry find digital platforms fruitful irrespective of their nature of the work. Today we are going to talk about a prominent Digital Marketing firm which has carved a niche in the market.

Based on the client requirements & keeping up with the market’s pace, it offers varied creative solutions like video magazines, brand campaigns, motion posters, launch videos that has proved a great way for customer retention & engagement. It has adapted conversational marketing as model for engaging customers in real time capturing their needs, and intuitive connecting them with brands.

Every startup founder knows from the outset that there are going to be obstacles. Within days after setting up her first office space and spending about a major part of her savings, she had to move out from the space overnight since the landlady couldn’t approve of her business only because they were not happy with the interiors. “So not only I was left with a complete setup of office furniture but also had the pressure of looking out for a new space immediately with very limited savings”, says Ms Shaikh.

Talking about work environment, in Quintesstial Media & Marketing, work is fun. It values sense of humour and hangout together with teammates. The idea is to have a positive and supportive environment and take care of its employees.

ACHIEVEMENTS & MILESTONES • Quintesstial Media & Marketing has been nominated for India 500 startup Awards 2019 • Exclusive Magazine & look book design for celebrities and fashion brands • Celebrity Fan Management • Promotional campaigns for fashion brands in Dubai, London & Germany • Editorials for international fashion magazines (London Fashion Week) • Campaign management for fashion brand in Fashion & dance, Hanover in collaboration with GIBC • Brand development and Trademark registration for health care and automation brands • Digital partner for films promotion

BATTLING OBSTACLES This was the time when her mentor’s golden words motivated her - “when you do something so deliberately & with conviction, you are bound to achieve it.” Today after 3 years starting from a rented space to now owning her own office space with efficient & dedicated teammates, Quintesstial Media & Marketing has come a long way marking its presence in the industry.

Quintesstial Media & Marketing (OPC) is a leading full service Digital Marketing Agency based in Pune.

Nowadays businesses big or small needs more than mere marketing. At Quintesstial Media & Marketing, it offers creative approach crafted by its team of specialists committed to delivering big results for the clients.

It utilises all the services it offers to not only better understand the process, but to make sure it’s triedand true. Quintesstial Media & Marketing is more than a digital marketing agency to its clients seeking for result oriented online promotions of their businesses. It provides and implements successful marketing strategy across the web, online ads, and social media.

It has a wide array of services starting from digital marketing consulting and strategy solutions to managing entire brand presence. It can handle everything from building an SEO-friendly website to creating comprehensive digital marketing campaigns, including SEO, email marketing, mobile marketing, content development and marketing, social media consulting, graphic & media designing, brand development & trademark registrations.

MEET THE BRAINCHILD Farheen Shaikh, Founder & Creative Director at Quintesstial Media & Marketing (OPC) With over 10 years of experience in designing and marketing, Farheen is an ambitious entrepreneur with a passion for creativity and exploring new arenas. She is the inspiration and driving force behind Quintesstial Media and Marketing. With her unmatched creativity and strong business sense, she has made her presence in the industry. She began her career as a graphic designer which gradually transformed into website designer and various digital marketing roles.

In less than 4 years, it has worked with clients in varied business category to produce some insane results, from a 200% increase in traffic (with a reduced bounce rate), a 95% occupancy goal, higher SEO-rankings, generating leads and effective business collaboration for clients.

The list of clients varies from different industries right from automation, health care, food, movies to music production & budding names in fashion industry.

It believes in providing end to end branding solutions, hence offers entire brand development solutions starting from name development, logo designing, corporate stationaries, brand strategy, communication designs, website development, marketing campaigns (digital, social media & direct mail), video magazines, promotional videos & more.

EXPLORING CREATIVITY FARHEEN SHAIKH We asked Farheen Shaikh, founder of the company, about Founder and Creative Director the conceptualisation of the firm. She says, “It all started with exploring my creativity & attempting something new. Designing visual graphics & websites was something that came natural & the idea of having a website to showcase my work always fascinated me since my school days. Gradually I was inspired by the idea of doing my thing with conviction without getting influenced by the external world. I wanted the freedom of running my own business & making my own brand and thus the idea of having a website designing company popped that gradually converted to a full-fledged digital marketing company today.” www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

advertising. Quintesstial Media & Marketing keeps itself updated with the changing needs.

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Being an MBA graduate in Digital marketing, her passion led her to found Quintesstial Media and Marketing, helping customers get easy and creative solutions for their brands. At Quintesstial she is responsible for all the creative decisions and oversees all marketing, Public Relations and strategic development initiatives.

As a digital marketing agency, it strives to understand the client’s business goals first then all decisions are made with those goals in mind. It fathoms that time is money in business so it sets realistic deadlines (for itself and for the clients) and stick to them. It communicates constantly with the clients to give updates as it progresses and gets projects launched by the agreed launch date.

In addition to her creativity and marketing skills, she has a keen interest in poetry and music. Combining her love for poetry and music with her constant zeal for doing something new every time inspired her to write and produce ‘Rehnuma’ a fan anthem which has now more than 1 lakh views on YouTube.

Today technology is changing the way we do business and has made its impact on digital marketing as well.

Platforms like Snapchat, Instagram, Pinterest, YouTube and Facebook are the best channels for social media 51

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THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2019

A Game Changer of Statutory Compliance Management Services

Never give it up. There will be ups and downs as in any other business but to wind it up during the tough times, is the biggest mistakes being committed by lot many Prasanta Kumar Sahu

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different courts through their network of extremely efficient counsels. They also cater to the entire requirement of Secretarial Compliances including, annual filing, secretarial audits etc.

A BRIEF OF THE KEY OFFICIALS OF THE ORGANIZATION PRASANTA KUMAR SAHU (MANAGING PARTNER): He is a Law Graduate with MBA in Finance and International Trade and Marketing with additional degree in Export Management. He is brain behind the compliance services of the organization and is a very well-known face in the said fraternity

Prasanta Kumar Sahu

J

Managing Partner

ust like citizens have laws and regulations to which they have to comply with so does business and organizations which they need to adhere to. Government laws have nowdays clamped down the policies which have prompted the possibilities of penalties.

Hence companies tend to hire the right person to ensure they remain within the law.

RAJAN DUBEY (HEAD OPERATIONS): He has an experience of over 13 years in the legal fraternity. He is an expert of labor laws and Industrial Health & Safety compliance. All the services provided by ComplySoft to its national and international client are being provided under his guidance and supervision. He is also responsible for the implementation of the Compliance software at client’s end.

Compliance Management is the process by which managers plan, organize, control, and lead activities that ensure compliance with laws and standards.

SANGEETHA SEMBEIYAN (HEAD QUALITY CONTROL): She is a gold medalist having vast knowledge and experience of twenty years in the field of law with an indepth knowledge on Environmental legislations. She is responsible for research and quality check of the services provided by ComplySoft.

AN OVERVIEW OF THE FIRM Complysoft operates as a Statutory Compliance Management Service provider in India and other overseas countries. They offer consulting and statutory compliance services by way of compliance audit, compliance implementation and ensuring the ongoing compliances in a timely manner through their Compliance software.

RASHMI VINOD (HEAD RESEARCH): – She is a law graduate having an experience of over twenty years in the legal compliance industry. She heads the research wing of ComplySoft. She is instrumental in mapping the compliance task in the Compliance software and she is an expert as far as legal opinions are concerned. She is also responsible for taking care of the International Legislations for almost 28 countries.

Complysoft also handles the compliances of the organizations as an outsourcing activity on a retainership model. They take care of the organization’s litigation requirements across India by handling the matters at www.businessconnectindia.in | Vol. 2 | Issue 5 | December 2019 | INDIA

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ry compliances and notifies the top management on a real time basis for them to take corrective action for any deviation. Finally the company ensures that all compliances are taken care of thereby helping the company in using their resources in more productive way for which they are hired.

INCEPTION OF THE COMPANY “During my tenure as a legal head of an organization, I used to face the difficulty of managing the statutory compliances of the company and thus came out with an idea to resolve this problem and thus took birth of the concept of our Compliance Management Services”. Says Prasanta Kumar Sahu. The three key officials Converged to determine the various types of legislations along with their compliance task, its applicability on different verticals of industry and after painstaking work of almost six months they launched Complysoft with the first project of BALCO. After two years of operation, they came out with their compliance software which has been readily accepted by the corporate houses not only in India but overseas as well.

Further, they flag the statutory compliances well before it attends the non-compliance status through their compliance software for the company to take immediate corrective action in order to ensure that compliance is done.

Also they take the pain out of the company by doing the entire gamut of compliances on their behalf as an outsourced activity.

UPGRADED TO TECHNOLOGICAL TRENDS One of the chief fortes of the company is their compliance software. Hence, they always try to keep it updated with the assistance of latest version of the programming tools and their in-house IT team. The team constantly endeavors to keep their compliance software error free and ensure that it does not go down.

ADAPTIVE TO LATEST MARKET TRENDS Complysoft always keeps its focus on the changing regulatory environment and updates their clients accordingly. Further, their compliance software helps their client in complying with whatever required on a timely manner, thus keeping the Directors immune to the penalties imposed by the Government Departments for non-compliances.

AN ENERGIZED AND MOTIVATED WORKFORCE “When people are financially invested they want a return. When people are emotionally invested, they want to contribute”. – Simon Sinek

FORTES THAT MAKES THE COMPANY A TRAILBLAZER IN THE MARKET The company describes Knowledge base and the ability to determine the exact legislations along with their compliance task and its applicability to different verticals of industries as their strongest points. Complysoft also keeps a keen look on the regulatory changes happening in the industry. Furthermore, their compliance software comes with an inbuilt compliance task customized to the clients’ requirement which predetermines the compliance task without their assistance.

Without efficient and enthusiastic employees, a company cannot do any wonder. Complysoft tries its best to make their work environment exuberant which helps bringing down the pressure to meet the quality of the work and deadline set by the client.

ACHIEVEMENTS TO BE APPRECIATED FOR The company has had the opportunity of working with some of the most vibrant and diversified industry group in India, Sri Lanka and Nepal. The company has served companies like Nokia, Cognizant Technologies, Patanjali Ayurved Limited, Nagarro, Hella India Automotive Pvt Ltd, IPGCL, Sunbeam Auto, Kohler, Orchid Chemicals and Pharmaceuticals Ltd, Mayur Uniquoters Limited, Wheels India Ltd, Balco, Renewpower, Manpower Group, Amplus solar, Printcare Plc and its group Companies (Sri Lanka), Marie Stopes, Honda Motors etc. Complysoft had a commendable turnover of INR 42 lacs F.Y 2017-18 which grew to INR86 Lacs till date in the FY 20182019

BREAKING ALL OBSTRUCTIONS AND REACHING THEIR GOALS During the initial days, like any other business the company faced a tough time such as the regime change from service tax to GST. This change had a huge impact on their business. But they didn’t break rather stayed patient and within the first half of 2018 they were comfortably placed once again after turmoil of almost 1 year.

FULFILLING CLIENT NEEDS AND ENSURING FAITHFUL RELATIONSHIPS To run a business, you have to comply with various types of legislations in terms of Labor, Environment, Finance, Direct Indirect Taxation etc. They do a comprehensive compliance assessment to exactly figure out the compliance status as of date and the risk associated with such non compliances, thereby doing a risk profiling of the Directors of the Company as far as the risk associated with such non compliances are concerned. After that their compliance software tracks the status of various statuto-

GLORIFYING FUTURE PROSPECTS Complysoft has diverse knowledge and experience which paves the way for it in becoming one of the game changers in Compliance Management Services. Looking ahead the company is looking for good investors for their company that can aid them in becoming a “one stop shop” and pioneer of Statutory Compliance related activities 53

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