The 50 Innovative Startup to watch in 2020 | Business Connect by businessconnect1

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Editor’s Note Innovation is the Crux for Startups and the prevalent Ad Agencies walk on it Innovation forms the cornerstone of human civilization or any scientific advancement. Its importance in the human race can’t be overlooked. New flavors of creativity and modification are essential. So, how the world of business can remain monotonous. This is an era of startups, and not all startups can survive in this competitive age. Startups which walks on the pedestal of innovation, stand apart and create a difference.‘The 50 Innovative Startups to Watch in 2020,’ focusses on the startups, which innovate and create. In-house articles related to the theme can take you to explore more about the innovative startups of these times. The scale on which IT startups are emerging is great, and the newness they are bringing in the industry is incredible.Blockchain Technologies, Artificial Intelligence, Cloud Computing, etc. are the trendsetters in the industries, which have transformed the domain of IT. Apart from this, Digital Marketing Companies and various Media Communication Agencies in the market are constantly building the image of the brands,

which attracts an audience and increases its clientele. On the Cover Page of Business Connect, we are featuring ATP STAR (ZuvinEduventures Pvt. Ltd.). Under the supervision of its ace director, Vineet Khatri,the Company is enthralling in the business world. Keeping innovation alive, a number of Ad agencies in the market came into existence to magnify the visibility of your products and services. On the same notion, we are releasing our edition, ‘The 10 Most Trusted Ad Agency in 2020.’ The agencies are building engaging content to advertise your brand, and with the help of the strong influence of digitization, they are propagating catching stories. A bunch of experienced professionals and experts brings new elements of creativity in the work and help brands to be visible on a large scale. Digital Marketing and Brand Development are the essential works of these Ad Agencies.

Rashi Saral Editor | Business Connect rashi@businessconnectindia.in

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Of ble Ta CO

CONTENTS

TORY S R E V 10

VINEET KHATRI

Founder & CEO

ATP STAR

18 SOUMYA CHATTERJEE

Founder & Chairman of GGO Media

GGO MEDIA PVT. LTD. www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

20 DR. RAJNISH TYAGI Managing Director

HATVET PHARMA PVT. LTD. 6

24 VIJAY KUMAR MALIGI Founder & CEO

PRASOFT IT SERVICES PVT. LTD.

26 MOHAMMED MUZAMMIL RIYAZ

KEN EHRHART

Founder & CEO

CENTER SYSTEMS GROUP

PARACOSMA

RAHUL GANDHI, JAPNEET SINGH, JASPREET SINGH, ANURAG MEHTA Board of Directors

SHUBHAM JAIN Proprietor

SHUBINDIA AD WORKS

OPTION DESIGN

CONTENTS 22

Most Famous And Admired Companies Of India

Entrepreneurs Who Built Businesses Off Their Love Of Travel

Body Language is vital in all aspects of a Startup Entrepreneurship career especially public speaking, group discussion, networking, and fundraising. In all professional interactions, powerful body language is a major facet of modern communications and relationships. It helps in better understanding of people and also raises self-consciousness and self-discipline in Young Entrepreneurs.

Powerful body language

According to experts, the science of business depends entirely on your degree of highness or lowness of a tone or pitch of your voice. How you deal with clients or discuss your work with commercial people matters a lot in your routine business life. And so the advice is every business person, in particular, Young Entrepreneurs in Startups where the growth is important to life as Oxygen, must initiate the day with a peaceful, contented and happy attitude for running a profitable business.

KEY TO SUCCESSFUL STARTUP BUSINESS

For a budding Entrepreneur, it is of utmost importance to learn how body language can make a significant change in their business establishment? What are the different aspects of body language and its potentialities for a successful business? In the recent economic survey tabled in Budget 2019 by Finance Minister Smt. Nirmala Sitharaman advocating insights from behavioral economics for designing impactful public policies, clearly suggests the importance of behavior or psychology precision required in the implementation of Government policies for a successful outcome for transforming Indian economy to reach $ 5 trillion (Rs 342.42 Lakh crore) by the year 2025.

How Did GST Impact$

Why Your Health Is The Key To Your Success In Business?

The Startup World In India?

PROS; Starting A Business: There were a number of tax compliances that had to be followed earlier to start a new business, but after GST coming into the picture all the sales and indirect central taxes have been consolidated. Presently the paperwork has been reduced and the registration is single as well. The time consumed in this process can be now devoted to more constructive means in the business. Any business that has a turnover of less than 20 lakh does not need to anymore register for VAT which was not the case earlier. Presently all the startups and small businesses are exempted from a structure of this nature. Logistics Cost: The reduction in the tax procedures after the introduction of GS%T has majorly helped in multiplying the inter-state deliver of goods and services all through the country. From state to state there was OCTROI tax that had to be paid before crossing the borders which would eventually increase the expenditure of the business. Presently there has been a uniformity bought in the same tax all through the country. The entire process of registration and payment of tax has been made available online.

What is Body Language? According to Ethnologue, one of the world’s most extensive catalog providers, there are 7,111 known languages spoken by the people in the world today. Other than this, there is a unique language which if you understand youdrawback can knowabout the person and paid their taxes. The major this irrespective of chain his/hereven mother This has language is that if in the supply onetongue. of the link easily make damages you understand the person’s true failed, it will can result in great to the company. feelings even without his verbal communication. This language is Body Language. By definition, TechnologicalBody Challenges: of study the major problems languageOne is the of thoughts through in a country gestures like ours is technology this has im(body posture, eyeand contact) or non-verbal pacted the process of GST and the startups because communication made by human beingsthe to their complete process has now been shifted online. And colleagues. Kinesics is the technical term for the science may of body It is usually said that this online process not language. be completely successful body speaks morethe loudly your words. due to lack ofthe technology or even basic than knowledge

of it.

How to Improve Body Language? The mind is unsteady, restless and obstinate in na-

Tax Collection: In the initial phase the cost is endured ture. But a success-oriented businessman has to by the startup but later the TCS (tax collected at source) has to be paid by the owner and they would receive the refund only after filing the return.

control the mind; the mind should not control him. In the spiritual world, One who is a master of the senses is called “Goswami”. Proper meditation and learning body language can specifically control over the mind. By recognizing the habits that don’t follow you well and adopting new habits that enhance networking with other people, you can consciously improvise your body language, and hence your communication skills. In today’s fast-moving business world, it has become vital to have certain attributes by the Young Entrepreneurs to remain on the top. The basic qualities include Confidence, Optimism, Discipline, Patience, Perseverance, Honesty and showing a positive attitude towards new ideas. Every day in the business domain, entrepreneurs confront tons of different signals that can mean anything from ‘That’s a good idea’ to ‘You must be joking’. Are you all catching these signals! Because a single positive signal can give you a leap in your business. In recent years, many studies investigating the effectiveness of communication have revealed that words, tone of voice and body language are the primary key drivers of the business. According to research, Body language accounts majorly for communication (55%) followed by Tone of voice (38%) and Words (7% ) of communication. Truly speaking, a good body language adds color to the businessman personality. If your body language (communication) is perfect you will automatically gain confidence, similarly positive body language brings optimism, discipline and other qualities required for success in business. Young Entrepreneurs need to have complete faith in themselves and wait for the right opportunity to arrive. Entrepreneurship is an odyssey of learning where the challenges give you the opportunity to succeed. It is important to maintain the spirit and keep working focusing on your goal. Communication is the key driver for success in business and so mastering the art of body language will give confidence and support in making genuine connections with people ultimately leading to friendships and alliances in business. So, the golden words are Stay focused and keep learning different methods of communications to have a better understanding of people’s emotions (or emotional intelligence) as John D Rockefeller, a famous American businessman has truly said: “A friendship founded on business is better than a business founded on friendship”.

Powerful Body Language – Key To Successful Startup Business Multiple Taxations: There were taxes levied on goods multiple times which eventually swelled the price they were paying for the goods in comparison to the original price. The introduction of GST has eliminated such taxation by valuing tax on only the goods produced as the final product. Invoice: There has been a uniformity bought in the application of taxes resulting tot which the distinction between the goods and services has been evaded. There are a number of advantages that can be availed now in terms of tax incentives. Consolidation: Difficult interstate movements, complicated taxes, cost of compliance, and more have all come to an end after GST came into being. Under this regime, there is only one tax to be paid ensuring that the whole procedure is centralized.

46 Being at the peak of a mushrooming startup scene, India is turning into a ground for innovation and employment. It successfully is catapulting a number of companies like Paytm, Flipkart, Ola etc. to a unicorn status i.e. startups being valued at $1billion or more, crucially playing a boss in bringing the unorganized sector into the section of organized sector.

How Did GST Impact The Startup World In India?

Among the world nations with most startups, India is ranked number third with more than 4000 currently. And with each day the number is only growing and is anticipated to cross a mark of 10,000 in a few years. Though the introduction of GST routine is not completely helpful for startups, it definitely is said to help the growth. Let’s take a tour of the pros and cons of GST and its impact;

Also Read: A Blow to E-Commerce Majors CONS; Tax Problem: In the prior years the excise duties were paid by the business that extracted a turnover of INR 1.5 crore but since the GST has reduced the number to 20 lakh, small businesses have also come under its cap. The tax burden on the manufacturing startups has hence increased. Tax Credit Process: You will automatically not be eligible for Input Tax Credit if the supplier has not filed

Compliance Parameter: If there is a prospective buyer, they will be at the disposal to check the GST compliance rating and decide about the credibility of the company like the credit score. The guidelines are extremely stringent of the compliance and come at a certain bandwidth and cost.

Reverse Charge: If the goods are transferred from one business that does not need to pay GST, to another that is obliged to pay, in this case, the buyer is the one who would be taking care of all the taxes. They have to self-invoice and then upload the same on the GSTN while they file their return. This is nothing but just a bad debt that has to be paid by the buyer. Freelancers: If the business person does not have a fixed place to do the business from they have to enroll themselves as a casual taxable person under GST. It becomes mandatory for the person to do the registration because they do not come under the bar of 20 lakh being freelancers. There is no sector that is not dealing with the pros and cons of GST. We are running in the period of transition, it will face its ups and downs. There will be a lack of technological skills and implementation but there also will be an overcoming from it. Startups will face a few problems but will always be on the fancy to be saved by the experts in the business. The experts can always lend a hand for registrations and filing letting the owner concentrate on thriving in the business better

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VINEET KHATRI FOUNDER & CEO

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

COVER STORY

A TRENDING COACH FOR IIT-JEE & NEET ASPIRANTS

Rashi Saral| Business Connect IT-JEE & NEET is one of the most famous and aspired examinations for students who want admission in IITs & Medical colleges all over India. Students face a tough time in finding the best coaching institutes and preparing for this examination. Further, the Monopoly of few coaching centres in the industry has created big loopholes like expensive courses, irrelevant syllabus coverage and an over-pressurized mindset for students.

ATP STAR ( Zuvin Eduventures Pvt. Ltd.) was brought to this world with the sole focus to obliterate these barriers and give JEE & NEET aspirants access to cost-efficient courses comprising of genuine and relevant content, excellent coaching with the expertise of Best Faculty from Kota â&#x20AC;&#x201C; Coaching hub for Lakhs of JEE & NEET aspirants.

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THE COMPANY AT A GLANCE ATP STAR was founded in Kota, Rajasthan by Mr.Vineet Khatri with the primary focus to fabricate a proper training methodology for IIT-JEE & NEET aspirants. With years of experience and expertise, Kota is termed as the primary educational-hub for IIT-JEE & NEET training and ATP STAR has unrolled the region’s accredited training methodology across the nation through cost-efficient courses. For that, they have authored a brand ‘ATP STAR’, which gives complete access to the company’s product and services that they have laid down for the applicants.

video analysis providing the students with an interaction with the subject on a digital platform. The digital platform ATP STAR is devised with target-oriented study materials that come with customized chapters. The website is synchronized with artificial intelligence and after completion of each chapter, the AI designs the chapter-oriented test series. This methodology further gives the applicant the benefit of adaptive learning. • Study Materials: The influence of technology has evolved ATP STAR into a user-friendly app earlier being only a website. The company has installed some of the most furnished brains from Kota as their faculties, who are to be termed as the ace of their verticals. The study materials consist of video lectures from these faculties at a very affordable price. After the completion of each chapter, the students are bestowed with Daily Practicing Problems (DPPs) and question banks, which are focused on the need for revision & practice for the students.

The company has conceived many out of the box measures that differentiate it from its competitors such as their focus to ‘leave no one behind’. The company provides the equal of emphasis on its each and every student and ensures relevant content throughout its course module so that nothing stays out of the syllabus. Their product and services further scale them as an innovative foundation in the region:• ATP Online Test Series (AOTS): The company proudly asserts itself as the cardinal organization that has brought 1ST Video test series in India. The main USP of these test series is that they come with detailed www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

• Kota Classroom Courses: This concept is recently implemented by the company and is being initiated on 21 January 2020. 100 applicants from all over the 12

COVER STORY nation are selected according to their JEE Main performance in January and are enrolled for classroom training sessions at their centre in Kota. These classroom sessions are further recorded and uploaded in their online study materials for students studying online across the nation. The video lessons provide a complete atmosphere of classroom training, as they will be viewing faculties conducting face-to-face sessions. These online sessions play an essential role for learners who are not able to attend them physically thus building an interactive relation with the candidates both physically and virtually.

didates aspiring to appear in IIT-JEE examinations were lacking resources and proper access to a platform from where they can receive the efficient training and prospective preparation required to crack the assessments. Based on this, Vineet aimed to structurize the organized training mechanism that will be cost-efficient, relevant and focused on the syllabus, highly intellectual and interactive with everyone. These ideals brought forth his ‘Social Entrepreneurship’, which evolved the legacy of ‘Any Time Padhai academy’ into a systemized format ‘ATP STAR’ through which it focused on unfolding the regional expertise across the nation.

BRINGING THE CONCEPT INTO MOTION The company was brought into the industry by Mr Vineet Khatri (Founder & CEO of ATP STAR) in 2019. As a remarkable graduate (B.Tech) from IIT Roorkee who honed his specialization in the field of Organic Chemistry, Vineet stands as one of the Best Faculty in India. Vineet Khatri popularly known as “VK sir” in Kota was HOD in Bansal Classes, Kota. It started with his Youtube channel ‘Any Time Padhai Academy’ in 2016, Mr Khatri took the first step towards utilizing his specialization in training aspirers, but on a broader prospect; he knew this wasn’t enough. After two years of promulgating his knowledge through his video contents, Vineet realized that the can-

APPROACHES WITH GLORIFYING PROSPECTS “It all started with my first step ‘Any Time Padhai Academy”. Mr Khatri acknowledges that his initial step was extremely fundamental towards laying down the foundation of his brainchild. Through his two years of utilizing youtube as an educational platform, Vineet built a connection with these aspirers through his creative content and authentic learning methodology, which aided in formulating a modus operandi for the further business prospect. He knew that people will acknowledge and eulogize the one they can mentally connect with. Also, being an active member of the social media platform gave him the knowledge of the aspirers which required a disciplinary setup.

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Venturing on social media further gave them the opportunity to learn about emerging innovations, trends and technology, competitors and domain leaders. Based on that, the company has furnished ‘ATP STAR’ with the complete state-of-the-art innovation, which suffices the need of every student and also gives the company a standardized brand look in the digital market and social media. QUALITY CONTENT INNOVATED WITH CORE ACADEMIC PRACTICES ATP STAR was constructed with innovative trends and technologies to overcome the prevalent practices in the domain. Relevance to need is one of the prime focus towards creating content for the company. To innovate the ongoing academic practices whilst keeping the students’ need in accord the company successfully standardized their coaching platforms. Organizing a focused customer base, increasing the weight of their study materials with syllabus-oriented chapters and test series, Focusing on a proper lesson plan with relevant topics are few examples of implementing quality and innovation in the academic practices of ATP STAR. Their standardized processes further ensure that no topic gets skipped due to transition in the faculties and quality remains the same. A BEST-IN-CLASS MARKET STRATEGY HOMING A MILLENIAL CLIENT BASE “The prime marketing tool that has aided us to grow is our Youtube Channel” asserts Mr Khatri. ATP STAR, which replaced its predecessor ‘Any Time Padhai Academy’ has incubated over a million subscriber. To maintain subscriber base and further grow the quantity, the channel is daily rejuvenated with new contents so that the bond between the student and the company does not rupture.

its operational structure by providing complete course details on their websites and further incorporate the admission procedure to increase the convergence. TECHNOLOGICALLY UPGRADED AND COMPETITIVE IN THE MARKET The company is furnished with all the modern technologies to stay abreast to the emerging trends in the industry. Hardware like biometrics, CCTV Cameras are installed in the organization so as to monitor the activities of each and every one. Also, they have installed an Employee Registration System through which it verifies their employees’.

The channel also works as a platform of pre-planning market strategy. From 3 months earlier to implementation, it keeps the subscribers and students updated about any courses that are being planned through free videos. This generates great hype inside the mind of these learners whilst giving the company the time to build a suitable framework for the course and a proper client base for the same. Also, the company showcase about ATP STAR on various websites through digital advertisements to increase the number of installation of their app.

Other than this, their app is furnished with the latest AI and Machine Learning technology making it one of the most trending apps in Google Play Store with a 4.5 Rating on it. The company has ventured on the specialization of a very talented web & mobile app development company based in Gujarat. The flawless formulation and supervision of that company have been a prime asset behind the trending of the ATP STAR app in its domain.

Deliverance of trust and quality through their training and content has aided ATP STAR towards maintaining a huge client base. By providing efficiency as they promised, the company has ensured that their prospective customers refer and bring more aspirers under their umbrella. In the coming future, ATP STAR is focused on renovating

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COVER STORY A COLLABORATIVE AND ENTHUSIASTIC WORK CULTURE What started with an individual and a youtube channel grew to a team of varied verticals. Within a short period in the industry, ATP STAR has grown to a team of 15 members consisting of managers, faculties, etc. Being a compact team, the company has ensured a very transparent communication between all the departments. All decisions are taken on a collaborative manner. The CEOhimself consult with his co-faculties and sometimes with the entire team before executing a decision. There is no strict hierarchy maintained in the company, all information from Mr Khatri flows to his colleagues through his manager. Everyone has the authority to approach the upper echelons with their concerns. This entire collaboration ensures team building and growth eventually creating a holistic ecosystem.

Viewing his involvement in social media further justifies him as one of the most followed and admired persona in his vertical. PROGRESSIVE FUTURE PROSPECTS The company is looking forward to many progressive initiatives. They are in the process of creating a framework on its website and mobile app to solve student doubts. Conducting a session and solving quarries simultaneously utilizes more time and the complete content remains unfinished. To deal with this issue the company is planning to install an assistant faculty who will always be available to answer the student’s doubts through the app without hampering the class flow The company further wishes to venture more on digital publishing. By decimating the prevalent practices, the company is in the process of putting all the offline study materials into their website and mobile app in an innovative and interactive format, which will act as a self-sufficient system helping students to study and finding solutions for their problems. Through this approach, the company is taking one more step towards being completely digitized.

In addition to these, the company organizes Sports events and Office parties to celebrate their achievements or milestones. For e.g. on occasion of 50k+ successful installation of their app the company hosted an office party. These activities keep the employees very enthusiastic, meticulous towards their work and further aid to their sustainability. ACHIEVEMENTS AND ACCOLADES THAT SHOWS THEIR FORTE Within a short span, ATP STAR has achieved more than a million subscribers, which the company believes is one of their biggest milestones in this competitive market. Other than that, their Android mobile app has more than 100k installations in its 1st Few months of launch

A MESSAGE FOR THE READERS AND ENTREPRENEURS “Always stay focused on what you want to achieve. Move ahead with positive energy and never give up on your dreams. Always have a backup plan for everything and try to do something good for society, because if you are able to build a good relationship with the society on emotional terms then your business will start booming and eventually you’ll see your business becoming a significant business model”. – Mr Vineet Khatri

Mr Khatri himself holds an unparalleled position in teaching Organic chemistry with more than a decade of experience and have mentored around 10K to 20K students at Bansal Classes, Kota Teaching many IIT-JEE Toppers.

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

BCM Review

ENTREPRENEURS WHO BUILT BUSINESSES OFF THEIR

LOVE OF TRAVEL

An entrepreneur who has to deal with several issues each day. For entrepreneurs, it is pipe dreams to travel the world while running an organization. However, a lot of entrepreneurs have built an empire by traveling the world. Traveling gives us an idea to explore anything we want. Also, you cannot become creative until you start traveling. I would say it is the best way to extend the limit. A lot of successful entrepreneurs prefer to travel because it improves their concentration level and you can do any work effortlessly. Today I am going to introduce four entrepreneurs who built travel companies from a college, a woman who created a company because she was facing issues. I’m sure reading their journey will inspire you and help you to change your own perspective.

SCOTT KEYES – FOUNDER OF SCOTT’S CHEAP FLIGHTS What company does? Scott’s Cheap Flights informs subscribers about the cheap flight. Subscribers get a notification through an email newsletter. The company has claimed that people have saved more than $1,000,00 during the date. The company has given free and paid subscription options. How did he start the company? As we all know that “Necessity is the mother of invention.” He got a graduation degree and was doing a job in journalism. But at the time Scott wasn’t making enough money. he had a dream to travel. To make it happen, Scott stared collecting information form everywhere to find a cheap flight solution. His hard work paid off in 2013 and he found the best deal ever of his life. He got a nonstop round-trip flight from New York City to Milan for just 130 dollars. Scott gave surprised to his colleagues by telling the best deal. His colleagues started asking him if they could let them know the next deal he got, so he stared an email list to inform his colleagues and friends. Scott was just doing for fun at the time, by summer 2015, he had a large number of the email list. So, he would send the information out via MailChimp. Initially, he had fixed the price of 2 dollars per month. GRACE LEE – THE FOUNDER AND CEO OF WISHPOINTS What company does? WishPoints is an app that offers users to capture the wish their travel wishes, share where they want to visit and what they want to do on a trip with friends and matchup with travelers who have the same interest. To win users, travel and hotel bid. It gets a discount for a significant number of travelers. www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

what made her start the company? Lee’s had a career in the healthcare industry where she was working with predictive analytics. On the other hand, she was traveling to 85 countries across the world. she used to tack on more days and trips to each business trip to get the free flights. However, she had the biggest problems, coordinating a plan with friends: finding out where can I do the activity and where I can visit. During the trip, she figured out a big issue in the industry. While doing day jobs, she visited a start-up weekend competition in 2012 and pitched her plan. for a few years, she used to work on the hustle off. In 2016 she started the company called WishPoints. Since then, the WishPoints got more than three million users. Lee is still working so hard to raise profits as much as possible. Lets’ take an example of how the company work, if 100 users would like to go to Thailand., to win their collective business, she has bid from the airline, hotel, and travel companies. That means bids also help the consumer to save money.

TOM MARCHANT – CO-FOUNDER OF BLACK TOMATO What is this company? Black Tomato is basically a travel planning company that emphasis unique experiences. Here you can give you a suggestion about which place you should go to, all you have to do is give some information like when you want to go, and what is the reason for travel. How he got his start? In the early 2000s, Marchant and his friends seasoned travelers met up in Queensland (Australia). All of them wanted to start a business together with a new exciting idea of curating travel totally differently. His friends set to work to build a great website with a consistent message and contact across the world. However, they caught up a pair of lucky breaks upfront. His friends mentioned that Tom Marchant wanted help copying for the website, he would send a “cold mail” to others at Conde Nsast, he got a response requesting a lot of information on Black Tomato. Two weeks later, Tom got someone from the company for coffee. And around two months later, Conde Nsast published a feature about Black Tomato. At the time, it was called the “future of travel.” SAM SHANK – CO-FOUNDER AND CEO OF HOTELTONIGHT What is this company? HotelTonight is changing the hotel-booking game for the mobile era. The company emphasizes a last-minute discount for the hotel. Although, lately the company has launched a service that allows users to book up to 100 days in the day before. You can save up to 20 percent in compare others. How he stared business? He attached a pre-orientation trip to cost Rica. It was the first time he visited on a trip including culture immersion and adventure and Sam was instantly hooked. During the travel time, he was so amazed so he asked that from someone how can I do it more. after getting a degree from business school, he started to travel. Before launching the idea of HotelTonight, he launched another travel company. Sam said that “when we decided to focus on profitability, the most important thing was aligning the team no other priority mattered,” In the end, I would like to tell a quote to those people who have dreamt to become an entrepreneur. “Fill your life with experiences, not things. Have stories to tell, not stuff to show.” Experience comes from travel. So do not try to avoid you are getting the opportunity. 17

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

10 THE

GGO Media Pvt. Ltd. Media and Broadcasting Company

MOST INNOVATIVE

AR/VR

Vikas Jha | Business Connect

GO Media Pvt Ltd, a media network based in West Bengal, India, is one of the most successful startups SOLUTION PROVIDERS of this year. It has made a name and place for itself, and is a popular source of news and entertainment in Bengal. 2020

AN INNOVATIVE TELEVISION NETWORK

GGO MEDIA SOUMYA CHATTERJEE

Founder & Chairman of GGO Media

GGO Media has three channels on air so far. A Bengali General Entertainment Channel (GEC), EN TV Bangla, a Bengali Music channel called EN TV Music, and a Bengali News channel called EN TV News.

COMPANY OVERVIEW GGO Media Pvt Ltd is a broadcasting television channel company, incepted on January 25th, 2019. It is based in Kolkata, India. The company has been in the race for less than a year, but it has already established its popularity among its audience. The Chairman of GGO Media, Mr. Soumya Chatterjee, is an avid entrepreneur who has proved his excellence in the industry time and again. He founded this company motivated by his interest in music, having been a popular vocalist in India.

By April next year, GGO Media plans to launch an upcoming Hindi channel in the GEC category, too. GGO Media has over 186 employees, headed by CEO Dipak Dutta (channel head). Mr. Gayaram Chatterjee, father of Mr. Soumya Chatterjee, holds a (20%) twenty percent share in the company.

The headquarters of GGO Media are based in Kolkata, although their HOD is in Delhi,& Mumbai attached with the older company, GSS Group of Companies. www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

GGO Media has another unit, a production house called C-Tune Production. The production house has more than twenty eight employees.

businessman who owns companies in different sectors like the travel industry, car dealership, water purifier, Construction Company, and production house, apart from GGO Media.

The offices of GGO Media are present in almost all the major cities of India, including Kolkata, Bengaluru, Hyderabad, Mumbai, and Delhi. The channel’s reach is not limited to just Indian cities. EN TV has its viewers in the US and Canada, and they telecast their content through Canada Portal.

Mr. Chatterjee started working at Wipro, Kolkata in 1999. He spent most of his career as a banker, having left Wipro after six months of joining. After clearing the banking interview, he worked there for nine years and was promoted to Regional Manager there. He finished an MBA degree alongside, and joined Hutch (now Vodafone) in Constencia Building, Kolkata, in 2009. At his former colleagues’ suggestion, he then joined Kotak Mahindra Bank as The HR management. He worked at Kotak Mahindra for four years of his life.

GGO Media has also launched an Android Mobile App, called the EN TV Bangla App. GGO Media garners technical support from (Qezy) Ideabites Pvt Ltd, Hyderabad. The coverage it provides in India and Canada is made possible through the technological support from Hyderabad.

He started banking sector related business in 2003. He established a company for that used cars dealer (nameCAR-X), and then bought more cars and expanded the business, which has grown all across India now.

To build up and maintain the motivation of the team working for GGO Media, Mr. Chatterjee has made it a practice to hold meetings every weekend between every department. This way, the entire team stays in the loop of the workings of the company. Every three months, they organize a travel tour at company’s expenses. The employees are also free to travel to destinations of their own choice, if not satisfied with the company’s chosen location, and instead of having to pay for it then and there, the extra costs get adjusted in their salary. The dedication of the team is an important factor in Mr. Chatterjee’s mind, and he keeps employees content and interested throughout.

Mr. Chatterjee’s story of struggle is inspiring. He was not allowed to work by his family, who preferred that he stay on in the village. However, he made a decision to leave home in 1999 for work. He worked at SETC, Swati Electronics Trade Company, for one month. As he ran out of money after fifteen days of leaving home, he had to spend four nights at the railway station, from where he was picked up by a police officer in Barakpur. This police officer became his godfather from then on, and Mr. Chatterjee feels that he owes a lot to his intervention.

The distinguishing feature of GGO Media is the types of programs they choose to air. They focus solely on non-fictional shows, like reality shows, dancing shows, singing shows, other performativity shows, cookery shows, etc.

Even though Mr. Chatterjee started off with days filled with difficulties and hardships, he reached success in the entrepreneurial world that is unparalleled. PLANS FOR THE FUTURE Mr. Chatterjee has a well thought-out plan for GGO Media Pvt Ltd. He intends to launch a 16-Ported TVMedia network in the coming future, to expand beyond the Bengali audience and reach out to people from other regions of India. GGO Media will have sixteen channels across different regions, like EN TV hindi.urdu ,panjabi, etc, under the channel logo EN TV hd.

GGO Media aims to constantly provide viewers with newer forms of entertainment. The content they air is creative and different from the other media networks. For instance, a program on EN TV Bangla includes shooting with families at their homes. This provides the viewers a new sense of realism and connection to the show. The media network stays unique in thoughts, even though similar in actions, from its various competitors.

The trust they have within their viewer and client network certainly makes it likely for the company to achieve further success. It not only provides a guarantee to the programs to stay on in the competitive entertainment industry, it also promotes programs through their own production house, C-Tune Production. GGO Media has built a favorable image in the television industry.

The reception and attention gained by GGO Media in such a small timespan has been astonishing. In just eleven months, it has successfully made a place for itself in the Bengali TV industry. THE FOUNDER’S STORY Mr. Chatterjee, the Founder and Chairman of GGO Media, has through his hard work and devotion made this impressive progress possible. He is a successful

Their competition is with their own self, they strived to make a place for themselves, and have succeeded in it gracefully. 19

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 50

Hatvet Pharma PVT. LTD. Veterinary Pharmaceutical Company

INNOVATIVE

STARTUPS TO WATCH IN 2020

DIGITIZING THE VET PHARMACY INDUSTRY Dr. Amit Mishra | Business Connect

Humane • Aﬀordable • Trustworthy

DR. RAJNISH TYAGI Managing Director

The company has uniquely adapted to the latest needs of the market. Hatvet Pharma has created an online module for selling the drugs to the field practitioners.

COMPANY OVERVIEW Hatvet Pharma Private Limited is a pharmaceutical company, founded by Dr. Rajnish Tyagi and based in Meerut. It was founded on January 29th, 2019, with a vision to provide affordable & quality veterinary medicine to pet parents.

Hatvet is different from other veterinary pharma companies as they don’t have a distribution channel. They work on the online module where they receive their orders online and the medicine are supplied from a single point of company. They cater to clients throughout India through their logistic partners like Blue Dart & DTDC.

Hatvet Pharma is involved in wholesale trading of veterinary pharmaceuticals throughout India. In a small span of just ten months, the company has launched fortyfive products in the veterinary pharmacy industry to serve its clients. In the near future, they plan to have a product basket of more than a hundred products.

Dr. Rajnish Tyagi is graduated from Bombay Veterinary College in veterinary sciences in 2002. Since then he has a private practice of his own in Small Animal Veterinary Medicine at Meerut (Tyagi Dog Hospital). He is one of the leading pet practitioners in his own state. Being a practitioner himself, Dr. Tyagi, the Managing Director of the company, understands the needs of the market and the challenges for a new pharma company in the veterinary field. Therefore, he designed the product basket in such

Having been a practicing vet for the last eighteen years, Dr. Tyagi found that some of the required medicine in the field of small animal veterinary medicine, are not available in veterinary pharma. This inspired him to launch his own pharma company to provide the required range of veterinary medicine for small animal practitioners. www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

a way that it fulfilled the recurring needs of veterinary pharma industry, which has become the first step in the ladder of success for Hatvet Pharma.

required to fuel this dream project. They managed it by using all their available resources and savings. With struggle comes lessons that help with further growth and future obstacles. Dr. Tyagi mentions that the learning from the initial struggling days for him is to start a project, you need a proper homework before starting the project. “You need to know what inputs (funds, man power, time management, and skilled staff, technical & legal knowledge) you will need to start your dream project.” Equally, you need to work out who are your target customers to whom you will offer your products and how to generate profit for the smooth running of financial matters of the company.

THE STORY OF INCEPTION Dr. Rajnish Tyagi, a practicing small animal clinician for the last seventeen years, noticed that most of the common drugs which are used routinely are human medicines, as they are not available in veterinary formulations. Reasons for this are many, the most likely being that most of them are under drug price control list, so most of the veterinary pharma companies don’t want to market them due to less profitability. However, Hatvet Pharma company is owned by a practicing veterinarian, so they know what drugs are required with veterinary strength and approval. So Dr. Tyagi ventured into the veterinary pharma business with a vision of providing much required veterinary drugs at an affordable pricing.

The company serves its clients by providing them with required medicines right at their doorstep, without any middlemen being involved. They directly collect the order through the website, WhatsApp, or phone from their end customers and deliver the required products to their doorstep through their nationwide logistic partners (Blue dart / DTDC/ TCI EXPRESS). Their client list includes all leading pet practitioners of India.

To reduce the cost and to maintain quality of the veterinary medicines which are going to market, the company decided that the products will be sold through Registered Veterinarians only. It means that their pharma product will not be available in the open market (chemist/veterinary chemist / pet shop/ external online platforms) as these products can be purchased by a veterinarian exclusively through the website (https://www.hatvet.com).

To assure the unbreakable faith of the clients in their products, the company micromanages the quality of the products, starting from selecting the raw material for the final products, aseptic precautions during manufacturing and proper storage of finished products till supply to the end customers, to ensure that the quality of the products is adequate.

To facilitate this solo system of marketing of the products to veterinarians, Hatvet has a membership system, in which, to become a member the client should have a valid practice registration with the state veterinary council, and they need to submit the registration certificate to become a member. Afterwards, they can purchase and resell the required products to the end users (Pet Parents). They do not have a distribution channel in the open market. The vets purchase product directly from the company website and resell to end users (pet parents). They get the products through courier or by hand, by a company staff only, directly from the company office.

In the race of having the latest technologies, Hatvet Pharma isn’t behind any other. They have adapted the online module of business with latest inputs available from their information technology team. Dr. Tyagi believes that to have maximum output from the team members, the company needs a pleasant working atmosphere with minimum stress level to the team members.

Their vision states Hatvet Pharma to be a commercially viable leading veterinary pharmaceutical company in providing quality products affordable to various sections of the pet owner`s society. Their endeavor is to be a front runner in INNOVATION and QUALITY in the VETERINARY PHARMA INDUSTRY.

The company relies on Research and Development, as they understand that to survive in the industry, they have to stay in touch with the needs of their customers, the available resources and the needs of the industry to grow in a proper manner. In the future ahead stands a very bright future for Hatvet Pharma, as the pet industry itself is growing at a higher rate (approximate growth rate of 20 % annually). They are regularly working on assessing the needs of the customers to serve them in a better way.

CHALLENGES AND ACHIEVEMENTS Every new entrepreneurship faces challenges in its initial days, and so did Hatvet. The major challenge for them was to arrange an initial investment revenue which was 21

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

BCM Review

MOST FAMOUS AND ADMIRED COMPANIES OF INDIA Over the years, the Indian market for business have found success across every sector. From startups to unicorn companies, it opens the wide branches for each field such as enterprise tech, eCommerce, Finance and travel grabbing global attention of every eye. Similarly, many of the most successful startups, as well as well established businesses in India, are also looking for their expansion in the marketplace to allow themselves to reach, particularly in Tier 2 and 3 cities. The Indian marketplace and business are said to be the largest in the world and it always attracts investors from all over the globe as business opportunities grow. Most admired and famous home to the largest eCommerce chain such as Walmart and Flipkart, India is also home for almost 31 unicorns and counting more in its list to expand. The business market in India should not come as a surprise that India has been home to some of the biggest business success stories. The government of India also initiated in new upcoming business Startups India program for budding entrepreneurs to do best for the Indian Economy. We listing below the most successful and famous business stories, which brought in a new stream of energy in the Indian business market.

1.Flipkart

he biggest online store for almost everything such as Mobiles, Fashion (Apparel/Shoes), Electronics items, Home Appliances products, Books with the genre, Jewelry, Home dĂŠcor items, Furniture, Sporting goods, beauty products and more. Flipkart as an online market for buying and selling was founded in the year 2007 by Sachin Bansal &Binny Bansal with its headquarter in Bengaluru. Total Fund: $7.5B Leading Investors: SoftBank, Tencent, Tiger Global, eBay, etc.

2.Ola Cabs

la cab is a very familiar name in the Indian market nowadays and considered a trusted cab in India. Hereby, Ola is one of the worldâ&#x20AC;&#x2122;s largest ride-hailing transportation connecting company. Ola is serving in almost 125+ cities, across India, UK, Australia, and New Zealand. It simply offers to book cabs nearby your location for best comparative fares. For the best taxi service at the lowest cost, say Ola! Ola! Total Fund: $3.8B Leading Investors: Temasek Holdings, SoftBank, Tencent Holdings, etc.

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

3.Paytm

inance is a very critical and fearful transaction to do but Paytm made India Cashless and floated as Indiaâ&#x20AC;&#x2122;s largest payments company that offers multi-destination payment solutions with exciting rewards. Vijay Shekhar Sharma, based out of Noida, Uttar Pradesh, founded Paytm in the year 2010. Total Fund: $2.3B Leading Investors: Alibaba Group, SoftBank, Berkshire Hathaway, Sapphire Ventures among others.

4.Snapdeal:

napdeal is an Indian online marketplace that offers all daily needs necessity with deals on products such as mobiles, electronics, apparel, and accessories. KunalBahl and Rohit Bansal started Snapdeal on 4 February 2010. Snapdeal has itâ&#x20AC;&#x2122;s headquartered in Gurgaon, India. Total Fund: $1.8B Leading Investors:SoftBank, Alibaba, Foxconn, Temasek, Bessemer Venture Partners, etc.

5.OYO:

YO Rooms as a unicorn company, which is commonly known as OYO. It is an Indian hospitality service and a couple friendly hotel rooms providers within the budget network. Oyo rooms are chained as a technology-driven chain of standardized budget hotels, which are at present opened in 200+ Indian cities and over 7000 hotels. Ritesh Agarwal based out of Gurugram, India, founded OYO hotels in 2013. Total Fund: $1.7B Leading Investors: Softbank Group, Lightspeed Venture Partners, Sequoia Capital, Greenoaks Capital, etc.

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2020

Sugandh Bahl | Business Connect

PRASOFT IT SERVICES

A TRENDING PLATFORM OF ALL SOFTWARE SOLUTIONS

Software is definitely one of the platforms without which any business will become a challenge. The platform, however, is very volatile and affected by constant changes. To stay in alignment, it becomes very essential to be updated with the current day standards. Primordially, everyone needed to venture on brands whose products & solutions were sometimes very expensive and people were unable to afford them. But with the changes arriving in the market on a daily basis, technology is giving birth to many software innovations which are proving to be customer-centric and yet very cost-effective. Prasoft IT Services is a contemporary firm which has brought a revolution in the market by providing their clients with the paramount software services at a very affordable rate. OVERVIEW OF THE ORGANISATION Prasoft IT Services is an IT solution provider with an aim to provide state-of-the-art IT infrastructures for IT & ITES professionals. On a broader prospect, the company serves its clients with a complete package of IT Services keeping punctuality & reliability in its core. Every single solution is manufactured with a customer-centric approach, which ensures that customers are investing their economy in the right place; whether its established or emerging technologies. The company has divided its operations into three different segments – ‘Solutions, Services & Products’. These 3 frontiers ensure that every single manufactured unit whether it’s a product or a service is aligned with the company’s core objectives of simplifying solutions, reducing cost and risk factors of the client whilst optimizing the agility of their IT Landscape so as to stay abreast with the ongoing and emerging innovations. A 3-Way OPERATIONAL STRUCTURE “At Prasoft, our experts are here to create measures that will help our customers operate faster, leaner, and more effectively”. Vijay Kumar Maligi (Managing Director). VIJAY KUMAR MALIGI Managing Director

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

SUFFICING THE NEED OF CLIENTS WITH COST-EFFECTIVE PRODUCTS “We’re primarily focusing on the client base that wishes to shift from their pervasive practices to the remodelled and cost-effective ones” asserts the MD

Venturing on this ideal Prasoft has devised a 3-way operational structure – Solutions: Prasoft has conceptualized its IT solutions with an aim to provide competent merchandise that suits the client’s needs. These solutions are Open Source & Application Lifecycle, Converged Infrastructure & Storage, Network Management & Infrastructure, Backup & Replication, Virtualization & Cloud, Data Visualization and Analytics, Engineering Application, and Cyber Security. These business oriented applications are based on a strong and open source code which enhances the core of clients’ IT operations and ensures positive feedbacks.

With many years of experience in the field of software and technology, Vijay acknowledges the fact that not everyone is able to access the same kind of software and solutions. Due to this many entities lack the proper technology to construct a freewheeling operational structure. Prasoft brings a revolution in these disruptive measures. By partnering with notable software providers in the market, they wish to entrust their clients with the most beneficial products that can help them orchestrate their business to achieve the pinnacle.

Services: The company has tailored its expertise to aid its customers with value-added end-to-end IT Infrastructure services. These integrated services are warranty and AMC Support, IMS Onsite, RIMS, NOC & Consulting services. Through these services, Prasoft incubates a complete understanding of the IT framework that includes supporting and maintaining a relationship with their client, learning new policies and processes, utilizing and optimizing ITSM tools, upgrade existing skillsets pertaining to call volume, Gap Analysis & Pain points. These comprehensive measures aid them to bring automation in their operations, blend the right tool for the job, and prioritize phase-wise solutions.

A FOCUSED WORK CULTURE Revolutionising a particular system requires a team with a specific skill set and complete knowledge of the product they’re ought to work on. Prasoft organizes constant training programs for their employees so that they can stay up-to-date with the emerging innovations and operational procedures of the market. ACHIEVEMENTS PAVING THE ROAD TO GLORIFYING PROSPECTS By taking creativity to the crescendo and remodelling the methods of software and services Prasoft have grasped the opportunity of becoming one of the best choices for IT Solutions in the country. Within six months of its inception, the company became a Gold partner of Adobe. Other than this the company has partnered with some of the leading IT companies like Microsoft, Redhat, IBM, Vmware providing on-premesis and on cloud infrastructure apart from Cyber Security solutions. Through its foremost solutions, the company has grasped onto many trending names in its client base like Paytm, HDB Financial Services, Reliance, Whacked Out, SillyMonks, HeadDigital, Lendingkart, Dr.Reddy’s Labs, Biological E, etc.

Products: Prasoft acts as a vendor to facilitate their clients with the best-in-class software products from the most trending brands. The company has honed partnership with many trending names of their domain for e.g. Adobe, Microsoft, Kingsoft WPS, Amazon, Vmware, Symantec, Sophos, Mcafee, Graebert, Dell, Autodesk. Lenovo, IBM, SoftMaker, Redhat, Altova, Veeam, Blesk, Dropbox and many more. This widespread network portrays a definitive picture of the company in the market making them an all-inclusive platform for software solutions. ADAPTIVE TO CHANGING MARKET TRENDS The market is always going through constant transitions and with it, customers are looking for cost-effective approaches. After going through detailed research of the software industry the company came to the conclusion that evolution has given birth to many profitable products which are more convenient than its predecessors.

In the coming years, the company wishes to promulgate more towards the Northern region of the country and establish partnerships with bigger establishments. Furthermore, the company is in the process of amalgamating and listing the products, services and solutions in its website for clients to choose the one appropriate for their business processes. A MESSAGE FOR THE READERS “The IT industry is always going through constant changes. It is very essential to stay toe-to-toe with them or the consequences can be dire. People have shifted from being expensive to cost-effective, which makes it more important to procure conventional framework that suffices their needs. Entrepreneurship is all about patience, time will come when you may feel that you are losing to competition, unable to acquire resources, etc. but that doesn’t mean you should run out of the field. Keep pushing forward and you’ll see your hard work and dedication paying off” – Vijay Kumar Maligi

With this concept in mind, the company has brought forth its Mission and vision that is focused on ‘not being the biggest but the best’. The company structures its skillsets to manufacture products keeping quality at its optimum whilst also maintaining that the service standards don’t degrade. These products are focused on providing better services than the prevalent ones. This helps the clientele businesses see success and ensure long-term sustainability which ultimately assists the company in transiting to transformation and effectiveness. 25

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 50

INNOVATIVE

STARTUPS PIONEERS OF DISRUPTIVE INNOVATION TECHNOLOGIES TO WATCH IN 2020

Avishek Singh| Business Connect Technology is a constantly evolving platform that has influenced both sides of the coin (Organisations and clients). Organizations, irrespective of their vertical is depended on this platform to have a bright and successful career in the market. This race gave birth to many national and international trendsetters and one of them is Centre Systems Group. The organization is dominant in the market for its forte in Disruptive Technology Consulting and focused on providing a range of IT-enabled services. A GLIMPSE AT THE COMPANY Centre Systems Group provides consultancy services for the complete BCM Framework, pioneering its way into Resilience management(BCM, ORM, ERM). It is also a techno-service provider offering services in fields such as Cyber Security Advisory and Solutions, Artificial Intelligence for BFSI industries as well as diversifying in fields such as ICT Infrastructure Services, Fraud Management, Business Management Processes, Digital Transformation Journey, etc. Led by a dynamic team from a plethora of experts, they have built the organization as a precedent for others to follow. Their strategy is to commit to the client every step of the way from the conceptualizing of the solution to attaining a successful result at all imaginable opportunities Centre Systems Group not only provides Disruptive Technologies solutions but has an undisputable upper edge in the ever-growing competitive market with onboarding prominent Banks, Telecom providers, Development Funds across the Middle East, Asia Pacific and Subcontinent regions. They cater to a variety of sectors from Banking & Insurance, Education, Financial Services, Government, Healthcare, Oil & Gas, Manufacturing. A BRIEF OF THE UPPER ECHELONS Mohammed Muzammil Riyaz (Founder & CEO): The seed of establishing CSG was put forward by the Founder Mohammed Muzammil Riyaz. The company was brought to the forefront in 2017 in Dubai, UAE by him with limited funds and plenty of confidence. Since then, with his zeal to establish CSG, Mr.Riyaz with his experience and hard work put together the company on the map by aggressive marketing and his innovative approach. With 20+ Years in Resilience Technology, Business Continuity Management, Cyber Security Governance, Digital Platforms, IT Delivery & Infrastructure and much more, Mr.Riyaz is the main architect behind formulating CSG. As CEO he manages the operations in multiple countries with his exceptional entrepreneurial skills.

Mohammed Muzammil Riyaz Founder & CEO

Aisha Sadaf (Chief Operating Officer): She is an experienced professional with strong skills set in management, poses a deep understanding of business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers and delivering on customer commitments. www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

Blockchain Summit’, ‘Digital Banking Summit’ etc. Events like this bring new partners to the network and further increases its reach in the market and on to new collaborations.

AMENDED TO CHANGING MARKET TRENDS The IT industry is volatile and it keeps on changing and one needs to match pace with it to be a necessary competition that requires firms to have competitive pricing and robust team in place. In the current market scenario it is difficult for mid-size organisations singlehandedly, CSG has solved this by partnering with Organizations like Avalution, SAI Global, DataSunrise, DF Labs, Accops, Watchguard, Penetration Lab Connectiv, etc. who are trendsetters in their own domains.

SUPPORTED BY VARIOUS GOVERNMENTS The ecosystem of startups has created a very good competition which is good for consumers and since they have clients in APAC they have got tremendous support during initiation, registration, SME Business banking support, Tax authorities, etc. Particularly Indian govt. that came with single window services like Make in India and Skills India which are flagship programs for startups.

AI is a field that has been dictating marketing trends for quite some time and inched itself in all sections from IT to Healthcare. Keeping this in mind, CSG is also partnered with Mind Titan, providing all these services.

AN ENERGETIC AND HIGHLY MOTIVATED WORKFORCE The backbone of every company is its team. With operations in multiple countries, it becomes difficult for all employees to be stationed and monitored at the same time and venue. To maintain team-building their CEO Muzammil Riyaz visits each station in a timely fashion to be refurbished of the developments in the respective places for an open communication channel and transparency between everyone

NOTABLE FORTES OF THE CONGLOMERATE CSG uses its expertise towards BCM Framework, pioneering its way into Resilience management. Their Avalution-Catalyst “BCM Software” is a comprehensive, yet easy to use application for Business Continuity and IT Disaster Recovery functionality and to prepare organizations for disruptive incidents which aids as an extra leg in their Resilience management. They have a Fraud Management Solution that uses industry-leading data analytics and machine learning to monitor payments and nonmonetary transactions, as well as events, and notifies the clients accordingly.

This further graduates transparency between all the hierarchies and gives them the opportunity of learning about Self-confidence and adapting to a sustainable business model. ACHIEVEMENTS AND ACCOLADES TO BE ADMIRED FOR The company has collaboration with 20 reputed partners worldwide for executing their sales service such as Avalution, SAI Global, Ingram Micro, Dell, HP, Cisco, WatchGuard, Checkpoint, Corporator, Accops, Database Sunrise, Audit Comply, Penetration Lab, Connective, Tacme, 2P, I3 Technologies, CyborgIntell, Mind Titan, ACIT, DF Labs.

ERADICATING BARRIERS THAT PROVE THEIR RESILIENCE CSG faced numerous challenges whilst encompassing emerging innovation (infrastructure), creativity (products & ideas), etc. during commencement in the market. Other than that faith issues with clients since CSG was a startup, not an established venture. But, through lucrative pricing and impeccable work they were able to build up their reputation in the market. Moreover, proper marketing strategies gave them a stronger footing among enterprise communities.

Furthermore, CSG has established relations in major sectors of the industry like banking & finance, Healthcare, Information technology, Telecommunication, etc. by providing services on various verticals like Risk Management solutions, IT & ICT, Cyber Security in countries like India, UAE, Saudi Arabia, and Bahrain.

SEAMLESS SERVICE TOWARDS THE CLIENTS A notable factor is that CSG procures tailor-made solutions. The company maintains transparency with the client and as such their specialists meet and discuss every aspect of the project in detail and clear any queries they may have. CSG also takes the client’s inputs into account so that their project has a client personification in it. They also have a proficient team of experts (Consultants and Engineers) from all over the world who deliver 24/7 client support. These generate valuable client feedbacks and eventually forms a progressive relationship.

At present the company is at a very advanced stage of onboarding clients from the O&G sector, Government sectors BFSI Sectors and MNCs in UAE, Saudi Arabia, Bahrain, and Malaysia. The company is also looking forward to signing a state of the art AI and Cyber Security Lab. CSG is also nominated for Performance Award in Bahrain and Business Awards in the UAE.

INFLUENCE OF RESEARCH AND DEVELOPMENT IN THE COMPANY CSG has always believed that research is the key to consistency. In the IT Industry lack of knowledge is the ultimate downslide for any organization. So, to be the champ they always stay in the loop with emerging innovation that enables easy adaptability, simple interface, and reasonable pricing. Each product they serve is thoroughly researched to be insusceptible to any flaws and errors.

BRIGHT FUTURE PROSPECTS Like any organization, CSG plans to expand its profile to more regions and introduce new products into the market. CSG involves itself in calculated risks that help to discover innovative products and services. They have devised a short-term strategy and a long-term strategy to achieve their future targets and by staying true to their motto “Delivering Quality”.

The company also keeps an eye on major conferences of their domain and has sponsored events like the ‘World 27

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 50

INNOVATIVE

STARTUPS TO WATCH IN 2020

COMPANY

NAME

DESIGNATION

GyanMatrix Technologies Pvt. Ltd.

Rajan Parasuraman

Managing Director

Janaspandana Software Solutions PVT LTD.

Ketan SriSai Kondabathula

COO

Zoomcar India Private Ltd.

Greg Moran

Co-founder, CEO

Architech Corner

Bhagvan Kommadi

Founder

ATP STAR

Mr. Vineet Khatri

Founder and Director

AxmiYaN HR Solutions Private Limited

Abhranshu DasGupta

Founder

AYESHA FASHION PVT LTD

Jacqueline Kapur

CEO

CBLPro eSolutions Pvt. Ltd.

Debadrita Sengupta

Founder

Centre Systems Group

Mohammed Muzammil Riyaz

CEO

Corseco Technologies Private Limited

Arush Kakkar

CEO

Cubicom Innovations Pvt Ltd

Shatarupa Adhikary & Tanmoy Karmakar

Director

DesignBoat UI/Ux studio

Harsha Kakkeri

CEO & Founder

Digital Gurukul

Raj Padhiyar

Founder

Embryyo Technologies Private Limited

Prateek Jain

CO-Founder

Evibe.in

Anji Beeravalli

Founder & CEO

FreshMenu

Rashmi Daga

Founder

G-Square Solutions Private Limited

Gurpreet Singh

Director & Founder

Gex Logistics (Pvt) Ltd

Sanjay Wijewardene

Director

GGO MEDIA PVT. LTD.

Mr.Soumya Chatterjee

Chairman

GloMed Healthcare

Bhavik Trivedi

Happy Reliable surgeries

Arpit Paliwal

Director

HATVET PHARMA PVT. LTD.

Dr. Rajnish Tyagi

Managing Director

Hipship

Ankit Sethia

Founder

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

Impactall Solutions Pvt. Ltd.

Srishti

Founder, CEO

Indicsoft Technologies Pvt. Ltd.

Mohmood Akhtar

CEO

IndioLabs

Siraj Bagwan

INDRONES SOLUTIONS PVT. LTD.

Pravin Prajapati

Founder, CEO

Infinity Freight Services

Dhaval Valia

Director

Innovolution Healthcare

Gaurav Agarwal

CEO & Director

IoT Monks Private Limited

Pragadheesh Raj

Director

Jupiter Enterprise Solutions

Satyanarayana Kasturi

Director

Kadet Defence Systems (P) Limited

Dipankar Chowdhury

Director

Knowlarity Communications Pvt. Ltd.

Ashutosh Kumar

Director,

Koru Technologies

Bansi Mehta

Co-Founder & CEO

Lobb Logistics

Jayaram

Founders

Mintbook

Kalaivani Chattaranjan

MD & CEO

Myles Automotive Technologies Private Limited

Sakshi Vij

Founder, CEO

Ozonetel Communications Pvt. Ltd.

Csn Murthy

Founder, CEO

Parcelled.in

Xitij Kothi

Founder

Play Solar Mux

Narsimahan

Founder

Prasoft IT Services Private Limited

Vijay Kumar Maligi

Managing Director

Psypher Interactive

Ashish Daga

Co-Founder

Quant Magnu Technologies

Kushal Rastogi

CEO

Rivigo Services Pvt Ltd

Deepak Garg

Founder & CEO

Roambee

Sanjay Sharma

CEO

Roanuz Softwares

Anto Binish Kaspar

Founder

SeviTech Systems Pvt. Ltd.

Prabhu Bhairi

CEO and Co-Founder

Smartbridge Trading Solutions Pvt Ltd

Amarender Katkam

Founder & CEO

TVS Logistics Services Limited

R Shankar

CEO

Upwards Fintech Services Pvt. Ltd.

Abhishek Soni

Co-Founder & CEO

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

Today

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www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

BCM Review

Why

YOUR HEALTH Is the Key to Your Success in Business

will full fill your dream and stack more money in your bank. So, what are we waiting for? let’s know about them.

n entrepreneur pulls out the stops to get success in business even they avoid a healthy lifestyle like avoiding mealtime, sleeping barely and many more. But let me tell you here, you might get success in business by not taking care of your health, but you won’t be able to enjoy this success because at the time your health would be in hell. I know you are working at your absolute peak. Let me give you an example, I’m sure you know Dwayne Johnson who used to be a professional wrestler, now he is an actor. Have you ever thought about it? how he flies all over the world to shoot movies back to back without taking rest. Still, he has the incredible body shape and good health. Dwayne Johnson is obsessive about his health and likes to spend time to take care of his health.

WORK OUT TO BUILD UP YOUR EMOTIONAL RESILIENCE What do you think people go for the gym to show Sweating body? Some maybe, but the truth is, people who work out every day they can handle any situation cleverly. There are so many researches that, work out on a daily basis helps you enhance your mood and decrement depression, anxiety, and stress. As an entrepreneur you face such kind of issues. Doing physical activities produce changes in the mind that normalize anxiety and stress. It may increment brain sensitivity for the hormone serotonin and norepinephrine, which means it relieves feelings of depression and makes you feel happier. Regular work out doesn’t just help you to enhance your energy level but also save you from chronic disease. Being an entrepreneur, all health issues that we have just discussed, it is entirely true.

This idea must apply to you as an entrepreneur. your health plays a big role in every area that means we all have a job to treat the body well like having the right meals, offering body to get some rest, sleep at least 7 hours per day and many other healthy activities you can add if you want. You should do some physical exercise as well. Believe me, you will feel much better than before. These healthy tips are more powerful, it is the best way to achieve a new level of productivity. Also, you get a lot of benefits.

Every entrepreneur hit hard times, the situation could be anything like disappear part of a business member when you need them most, and facing some financial situation, a former employee might have created trouble for you or what you have launched product might not be near to cover the cost. regular exercise helps you face adversity head-on. You can learn to count those setbacks by doing working out because now we all know that resistance eventually results in professional and personal growth. All I am saying that workout helps you take instant action with reason instead of reacting emotionally.

Do you have a dream to be a world-class entrepreneur? If yes, then I would like to introduce you to some keys that www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

GET SOME ENOUGH SLEEP There are tons of entrepreneurs out there who think that they are saving time by sleeping barely. But do you really think? Sitting in the meeting and yawning all the time can help you make a deal with your client. Of course not. Sleeping less can make grumpy and foggy. There are so many occur when you are sleeping lack like Hear disease, heart issues, High blood pressure, stroke and weight issues. Lack of sleep makes your rest of the day mess; you work very slowly that affects your productivity. As an entrepreneur, you know how important is productivity. Overall I would say that it may destroy your business. let’s see what kinds of advantages you get by sleeping enough. Here are some benefits such as better productivity and concentration level which are most important for you and your business, have less risk of weight issues and many more. Also, you need to know that get adequate sleep, you become more social and emotional intelligence. If you are wishing run business effectively, you have to clear head first to negotiate big-money deals and communicate effectively with their team. it only possible if you are sleeping healthy hours. Sleep expert Michael Breus says, “The Snooze button is the single worst invention for sleep ever.” That is true, to get work done effectively, you have to make an arrangement so that you can sleep better and wake up in the morning with energy. EAT RIGHT TO DEVELOP A RELIABLE ROUTINE We all agree that there is no way to survive on the planet without food. Foods give us the energy to think clearly and do whatever want to do. An entrepreneur needs clear thought to run the business. it can only possible if you are having healthy meals at the right time. However, in a hectic life, entrepreneur eats less and depend upon street food. As we all know that our bodywork according to input energy. Having all the time street food or eating barely can cause you serious medical issues. Your healthy routine open success door, so if you want to reduce the chance of failure, I would say that you own a healthy meal. Your positive changes can make history in the entrepreneurial world. YOU KNOW TIM FERRISS, RIGHT? I think we all should influence our self by knowing his fivedaily routine. Sleeping before he likes to turn the phone in flight mode. He wakes up early in the morning and likes to have has some protein shake. In early hours he likes to crush the work that makes his business most profitable. Overall, I would say if you want to build a most sustainable, profitable, scalable business. you have to own a healthy pattern. 33

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE

MOST INNOVATIVE

AR/VR

SOLUTION PROVIDERS

2020

An exceptional Augmented and Virtual Reality Service Provider Indranil Roy| Business Connect Newer and more advanced developments in technology have been successful in bringing dynamic transformation in multitude business sectors. With a blend of new innovation and technical evolution, Augmented and Virtual Reality are revolutionizing different systems and processes to escalate enterprise growth and success.

phy replacement, a 360 video distribution platform and other services. What makes you different from others? Paracosma Inc. is a US-based company with headquarters in San Francisco, and wholly-owned subsidiary companies in Japan and Nepal with a technical and sales office in Tokyo and development center in Kathmandu. With over 75 employees, including 45 artists and 30 engineers and developers, our scope and scale allow us to provide expertise in more areas than smaller competitors. While our offshore development center allows us to provide very high-quality services and best-in-class rates.

We at Business Connect are fortunate to have with us, Ken Ehrhart, Founder & CEO, Paracosma Inc. In a conversation with him, we have covered some indispensable intricacies of Paracosma and its significant contribution to the AR/VR domain. Please walk us through your company profile and its services. Paracosma is an Augmented and Virtual Reality (AR/ VR) Service Provider. Its services include 3D content creation, 360 videos, application development, and project implementation across a broad range of AR & VR platforms. Additionally, Paracosma creates its own content in the gaming, entertainment, tourism, enterprise and education/training spaces. Paracosma also has proprietary technology for producing, viewing, managing and distributing 360-degree photo and video content.

How do you ensure the unbreakable faith of clients in your company? In many cases, we are providing services for companies that are not broadly available because of the fast pace of AR and VR innovations. Thus, we are usually engaged in long-term partnerships where we are working together with the client to envision what is possible to meet their requirements. We are honest about the current limitations and future potential of AR and VR to develop the most advanced solutions that are realistically possible. This type of open collaboration engenders confidence in our ability to deliver on results that exceed expectations.

What kind of clients do you serve, any special mentions? We primarily serve larger enterprise clients who are embracing the potential of AR & VR.

How do you keep pace with the changing market trends? Because of our large team of experts with experience across a broad range of AR, VR and 3D platforms, we are able to keep abreast of the latest innovations in the field.

For AARP, the 38 million-member US non-profit serving aging consumers, we have been producing brain fitness games for their Alcove VR application for Oculus Go and also a version of Alcove for the Magic Leap AR glasses. The applications were recently demoed at the 2020 CES show in Las Vegas.

Because of our low costs we are able to experiment with new technologies before they can deliver ROI (return on investment) as part of current commercial projects. Thus, when the technology matures, we already have an understanding of its unique strengths and benefits.

We also recently announced a partnership with UrsaLeo, an IoT (Internet of Things) company. We are producing realistic 3D digital twins of UrsaLeos’ clients’ facilities to enable them to visualize real-time sensor data on a clear representation of the actual space.

What’s the newer or newest technology that your Company uses? We are focused on developing delivery platforms and processes to turn previously difficult and expensive custom solutions into low-cost, easily deployable high-quality turn-key products. This lowers the barrier to entry for clients seeking to integrate AR and VR into their current business processes.

We are also providing VR Training for Oil & Gas and Medical applications; AR for manufacturing machine maintenance, holographic videos for management training, and photo-realistic 3D models for photograwww.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

Do you believe R&D is essential for the growth of the company? R&D is a critical component of our planning and growth expectations. We are currently conducting R&D across numerous areas where we believe we can develop innovative new business lines and products. Because of the newness of the field, it is not easily possible to determine the timing and scale of new opportunities. Thus, having multiple projects under development simultaneously offers the greatest assurance that we will continue to grow revenues and clients faster than more constrained competitors. Apart from work, what else do you like to spend your time doing? Paracosma founded a team that is now one of just 77 Qualified Teams in the ANA Avatar XPRIZE Competition. It is a four-year competition to design a robotic avatar that allows a minimally trained user through VR technology to immersively interact with and help another human in a remote environment. There is no immediate commercial benefit for Paracosmaâ&#x20AC;&#x2122;s AR & VR clients, but the competition is an exciting chance to branch out into robotics, sensor tech, machine vision, AI, telecommunications and other fields that are necessary for success.

What are the achievements and milestones of the company? Since Paracosmaâ&#x20AC;&#x2122;s founding four years ago, we have been able to consistently grow our team, clients and revenues at a rapid and sustainable pace. This has been possible, in large part by turning one-time projects into long-term client relationships. We now have ongoing monthly and multi-year repeat business that creates a stable base from which to grow. The launch of our in-house developed VR game, called Unnamed VR, provides a great example of our capabilities for our enterprise clients, while providing a very entertaining experience for consumers. What does the future hold for the company? Paracosma plans to continue to strengthen its position in AR, VR and 3D content creation in parallel with the growth in those markets. We are excited to see the industryâ&#x20AC;&#x2122;s progress and are optimistic that we can continue to expand at an even faster pace. Lastly, what message would you like to give to the readers of the Business Connect magazine? The transition to 3D digital technology goes far beyond the scope of consumer AR & VR. Looking at the evolution from plain text to HTML websites and voice to video in the past, we see the current advance is from 2D imagining to 3D. We have retail clients saving millions of dollars a year on photography costs through the use of rendered 3D models. We see movie production moving from live-action sets to green screens combined with entire environments rendered in 3D game engines. These trends are inevitable and accelerating.

Ken Ehrhart Founder & CEO

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE

MOST INNOVATIVE

AR/VR

SOLUTION PROVIDERS

2020

COMPANY

NAME

DESIGNATION

Apptron Virtual Reality

Shahin Mannan

Founder & CEO

Enso Immersive

Kshitij Goenka

Founding Partners

FocuzAR Solution Pvt. Ltd.

Arun Prasath

CEO & Co-Founder

Liminal

Kenneth Galbraith

Chief Executive Officer

Meraki Virtual Reality Studio

Sairam Sagiraju

Co-Founders

Navtek Solutions

Vikas Rajan Deo

Managing Partner

Nilee Games and Future Technologies Pvt. Ltd.

Anand Jha

Director

OnetoBeam

Prajwal Mugali

Co-Founder & Director

Paracosma Inc

Ken Ehrhart

Founder & CEO

QuaQua

Purav Shah

Founder & CEO

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

BCM Review

Powerful body language KEY TO SUCCESSFUL STARTUP BUSINESS

$ www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

In today’s fast-moving business world, it has become vital to have certain attributes by the Young Entrepreneurs to remain on the top. The basic qualities include Confidence, Optimism, Discipline, Patience, Perseverance, Honesty and showing a positive attitude towards new ideas. Every day in the business domain, entrepreneurs confront tons of different signals that can mean anything from ‘That’s a good idea’ to ‘You must be joking’. Are you all catching these signals! Because a single positive signal can give you a leap in your business.

In recent years, many studies investigating the effectiveness of communication have revealed that words, tone of voice and body language are the primary key drivers of the business. According to research, Body language accounts majorly for communication (55%) followed by Tone of voice (38%) and Words (7% ) of communication.

In the recent economic survey tabled in Budget 2019 by Finance Minister Smt. Nirmala Sitharaman advocating insights from behavioral economics for designing impactful public policies, clearly suggests the importance of behavior or psychology precision required in the implementation of Government policies for a successful outcome for transforming Indian economy to reach $ 5 trillion (Rs 342.42 Lakh crore) by the year 2025.

Truly speaking, a good body language adds color to the businessman personality. If your body language (communication) is perfect you will automatically gain confidence, similarly positive body language brings optimism, discipline and other qualities required for success in business.

Young Entrepreneurs need to have complete faith in themselves and wait for the right opportunity to arrive. Entrepreneurship is an odyssey of learning where the challenges give you the opportunity to succeed. It is important to maintain the spirit and keep working focusing on your goal. Communication is the key driver for success in business and so mastering the art of body language will give confidence and support in making genuine connections with people ultimately leading to friendships and alliances in business. So, the golden words are Stay focused and keep learning different methods of communications to have a better understanding of people’s emotions (or emotional intelligence) as John D Rockefeller, a famous American businessman has truly said: “A friendship founded on business is better than a business founded on friendship”.

How to Improve Body Language? The mind is unsteady, restless and obstinate in nature. But a success-oriented businessman has to

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 10 MOST TRUSTED

AD AGENCY

IN 2020

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 10 MOST TRUSTED

AD AGENCY

IN 2020

SHUBINDIA AD WORKS MAKING YOUR PRESENCE FELT Anant Pandey | Business Connect It is often the first impression that shapes or tears down a brand’s image among the customers. One of the main and most important platforms for promoting a business is advertisements. If you are not doing advertising for your brand then you are missing a great deal. In the beginning, you may find it expensive but you can see the changes after putting advertisements for your brand. This will create an interest in the mind of a new customer who doesn’t even know about your existence. Business Connect is in conversation with Mr. Shubham Jain, proprietor at Shubindia, an agency that is making your presence felt. PLEASE WALK US THROUGH YOUR COMPANY PROFILE AND YOUR SERVICES Shubindia is today the agency on record for media planning and buying for many leading brands and advertisers across verticals - with clients from large corporates to even local medium budget spenders. Not one to believe in the one-size-fits-all system, we implement strategies and campaigns that are successful even with medium to small budgets. Key for us is the ability to reach target groups for clients who are taking the first tentative steps in OOH and, going forward, making them die-hard believers in the medium. It is spreading its footprint rapidly across the Maharashtra State and now we have started working in Pan India. When you need an advertising medium that’s cost-effective and long-lasting, and that gives you the necessary reach and the frequency, think of one of the best advertising agencies in pune; Shubindia Ad Works.

SHUBHAM JAIN

PROPRIETOR

• Expo Branding • In-Shop branding • Google Ads • Internet marketing • Mobile Ads But one of the most effective mediums of attractive and appealing ads is Hoardings.

Across the length and breadth of Pune, Shubindia will help you run targeted campaigns. We assure you of the best deal with optimum coverage in all forms of outdoor media.

TELL US MORE ABOUT OUTDOOR ADVERTISING? We’re sure when you think of outdoor advertising, the first thing that pops into your mind is a huge and colorful billboard. Although billboards are a part of outdoor ads, these ads also include everything from ads on buses, taxis or phone booths. Outdoor Ads have been around longer than you think, back in the day when the Egyptians used to draft trade documents or financial statements on walls, they were also using the technique of outdoor advertising to get their message across.

You can put your brand’s advertisement through the palette of our services • Bus Panels • Bus Shelters • Gantries • Rickshaw Panels • Theatre Advertising • Radio Ads • Newspaper Advertising

WHY IS IT IMPORTANT FOR YOUR BUSINESS? Outdoor Advertising has a high impact: You cannot switch off a billboard or a taxi ad or something displayed on a phone booth can you. It doesn’t need to be invited in by the user as is the case with other mediums and reaches a larger audience. Consumers have no choice but to view their message. This is often big, creative and colorful. Besides being cost-effective, outdoor ads tend to produce more ROIs. The more you invest in outdoor

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

We’ve come a long way from writings on the wall and it has been established that outdoor advertising in any shape or form can help you boost sales and reach a wider audience base. Here are some more reasons for you to invest in it: WHAT ARE THE PILLARS ON WHICH YOUR COMPANY STANDS? Shubindia always believes in providing unmatched quality of services because for us customer satisfaction is important. WHO ARE YOUR CLIENTS? WHAT KIND OF CLIENTS DO YOU SERVE ANY SPECIAL MENTIONS? Our Clients are Maruti, Tanishq, Oppo, Oyo, JSW, Royal Saffron, etc. We have clients from industries like education, real estate, automobile, jewelers, corporates, manufacturers, hospitals, pharmaceuticals,etc. ads, the higher the ROIs. This is because you can reach a wider audience which is compelled to take in your message. If the design and the messaging on your outdoor advertising are right, there is no reason why your prospects won’t respond to your Call to Action. APN suggests that 70% of purchase decisions are made outside shops and retail centers. Well placed outdoor advertising can influence your consumer’s decision to buy a product. Outdoor ads impact the path to purchase and often compel people to make the decision. Outdoor Advertising Works Best in a Diverse Marketing Mix: Although outdoor ads have great ROI and can impact a larger audience, they work to give you the best results if paired with other marketing efforts. Reminding your brand message to the consumer through other mediums help reinforce it and also impact their decision-making process. At Shubindia, we specialize in producing diverse outdoor ads and signs for our clients. If you want an outdoor advertising solution for your business. HOW EFFECTIVE IS OUTDOOR ADVERTISING? There are so many methods to measure the effectiveness of outdoor advertising. • Plan an outdoor advertising campaign for your business. Then look at your sales before and after running this campaign. Also, make sure that no other marketing activity running parallel. • Plan an outdoor advertising campaign by targeting a particular geographic area. • Plan an outdoor advertising campaign for a single sales event in your shop. Give a special phone number for that event in the ad and a special bonus for the first 500 customers. If you are getting a high response for that you can measure the effectiveness. • Ad-specific coupon codes, discount vouchers, QR codes, etc, are a great way to measure the effectiveness.

AS THERE ARE TECHNOLOGICAL ADVANCEMENTS AND IT BECOMES ALL THE MORE IMPORTANT TO ADAPT YOUR BUSINESS WITH THE CURRENT TECH, HOW DO YOU KEEP UP THE PACE WITH THE EVOLVING MARKET? Technological advancements forced us to start the trending form of advertisements other than traditional media. So we learned it and gave examination for the Google Adwords Certification. We are happy to let you know that we scored 95% on it. Fortunately, immediately after certification, we started getting clients for the same. WHAT ARE THE ACHIEVEMENTS OF THE COMPANY? We were the authorized advertising agency for the “JITO CONNECT 2016” which was one of the biggest corporate events in India. We were the authorized agency for launching of the OPPO F3 Plus in more than 1800 retail mobile shops in Pune & PCMC through in-shop branding. WHAT ARE THE PROSPECTS OF THE SHUBINDIA? We want to grow as an advertising agency and start the services which are not being offered right now by us. ANY MESSAGE FOR YOUR CUSTOMERS? I take this opportunity to thank our valued customers, whose continued patronage and confidence in our company inspire us to extend the best of services and enables us to provide value for their money. We make every penny spent on advertisements worth it.

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

THE 10 MOST TRUSTED

AD AGENCY

IN 2020

COMPANY

NAME

DESIGNATION

Alakh Advertising And Publicity Pvt. Ltd.

Neeta Gulati

Director

Eggfirst Advertising and Design Pvt. Ltd.

Ravikant Banka

Founder & CEO

MX Advertising Pvt. Ltd.

AJit Nair

Managing Director

Option Designs

Rahul Gandhi, Japneet Singh, Jaspreet Singh, Anurag Mehta

Board of directors

Shubindia Ad Works

Shubham Jain

Proprietor

Signpost India Pvt. Ltd.

Dipankar Chatterjee

Managing Director

TAG Vinnatti Private Limited

Shailesh Tamgadge

Chief Creative Officer

TDI International India Limited

Prem Bajaj

Founder

Troika Tech Services

Godwin Paul Pinto

Director

Vinegar Creatives

Balkrishna Shinde

Director

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

BCM Review

How Did GST Impact

The Startup World In India?

Being at the peak of a mushrooming startup scene, India is turning into a ground for innovation and employment. It successfully is catapulting a number of companies like Paytm, Flipkart, Ola etc. to a unicorn status i.e. startups being valued at $1billion or more, crucially playing a boss in bringing the unorganized sector into the section of organized sector. Among the world nations with most startups, India is ranked number third with more than 4000 currently. And with each day the number is only growing and is anticipated to cross a mark of 10,000 in a few years. Though the introduction of GST routine is not completely helpful for startups, it definitely is said to help the growth. Letâ&#x20AC;&#x2122;s take a tour of the pros and cons of GST and its impact; www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

and paid their taxes. The major drawback about this is that if in the supply chain even one of the link has failed, it will result in great damages to the company.

Technological Challenges: One of the major problems in a country like ours is technology and this has impacted the process of GST and the startups because the complete process has now been shifted online. And this online process may not be completely successful due to lack of technology or even the basic knowledge of it. Tax Collection: In the initial phase the cost is endured by the startup but later the TCS (tax collected at source) has to be paid by the owner and they would receive the refund only after filing the return.

Logistics Cost: The reduction in the tax procedures after the introduction of GS%T has majorly helped in multiplying the inter-state deliver of goods and services all through the country. From state to state there was OCTROI tax that had to be paid before crossing the borders which would eventually increase the expenditure of the business. Presently there has been a uniformity bought in the same tax all through the country. The entire process of registration and payment of tax has been made available online.

Capital Blocking: Since the GST routine has been introduced, the funds have to be uploaded by the startups in electronic form with the tax department which will lead in blocking of funds substantially. A startup will have to basically set aside a portion resulting in choking of the capital in the input tax credit system. Compliance Parameter: If there is a prospective buyer, they will be at the disposal to check the GST compliance rating and decide about the credibility of the company like the credit score. The guidelines are extremely stringent of the compliance and come at a certain bandwidth and cost.

Multiple Taxations: There were taxes levied on goods multiple times which eventually swelled the price they were paying for the goods in comparison to the original price. The introduction of GST has eliminated such taxation by valuing tax on only the goods produced as the final product.

Invoice: There has been a uniformity bought in the application of taxes resulting tot which the distinction between the goods and services has been evaded. There are a number of advantages that can be availed now in terms of tax incentives. Consolidation: Difficult interstate movements, complicated taxes, cost of compliance, and more have all come to an end after GST came into being. Under this regime, there is only one tax to be paid ensuring that the whole procedure is centralized.

Freelancers: If the business person does not have a fixed place to do the business from they have to enroll themselves as a casual taxable person under GST. It becomes mandatory for the person to do the registration because they do not come under the bar of 20 lakh being freelancers. There is no sector that is not dealing with the pros and cons of GST. We are running in the period of transition, it will face its ups and downs. There will be a lack of technological skills and implementation but there also will be an overcoming from it. Startups will face a few problems but will always be on the fancy to be saved by the experts in the business. The experts can always lend a hand for registrations and filing letting the owner concentrate on thriving in the business better

www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA

RNI NO.- DELENG/2018/76695 www.businessconnectindia.in | Vol. 2 | Special Edition | February 2020| INDIA