The 30 incredible stories of Indian CEOs 2019 | The CEO Story by businessconnect1

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

Editor’s Notes

Vol - 1 |Issue - 4|January 2020

Editorial Head Abhishek Kumar Dubey

“Success is sweet but the secret is sweat”-General Norman Schwarzkopf Isn’t it? I can hear you all saying, yeah the above quote is quite true, and a multitude of real-life examples can take you closer to its truth. Why go for examples of others, ask yourselves about the times, when your efforts lead to some wonderful results. Then, secretly, you were patting on your back for your conscious attention and determination towards it. ‘The 30 Incredible Stories of Indian CEOs 2019’narrates the stories of exceptional struggles and hardwork of entrepreneurs across the globe. Inspiring and challenging are the two best words, which can describe their journeys. Everyone’s path is different, but one thing resonates with each of them is challenges and their efforts to cope. Running a Company is a Herculean task. From raising funds to the management of teams, a day for a CEO seems to be quite hectic and tight. Wearing a smile on the face and gratitude in heart, he or she moves with unstoppable energy and optimism. Day and night, they sleep on their dreams for turning them into reality. What people see is their success not the incredible efforts they put in. A great risk is involved in any kind of business; the probability of failures is great. Thereby, unforeseen challenges and situations ought to be dealt with patience and grit. A large number of responsibilities are there, which can’t be overlooked. On the basis of priority the executives take care of them. Team Management is the most cumbersome task, which requires strategic planning. It includes division of responsibilities, assigning work, deciding deadlines, etc. that need to be managed with exceptional leadership skills. All of these require great inputs. Apart from the organizational work, entrepreneurs need to give their meticulous attention to their personal lives. It is not easy for them to take time out for themselves. But, to bring equilibrium in personal and professional life, entrepreneurs need to take some time out for recreational activities. To be focused and present, a break is needed to recharge their batteries. On the Cover Page of this edition, we have featured, ‘United Web Enhancers Private Limited,’

Editorial Team Indranil Roy Business Head Ashish kumar Corporate Team Vikash kumar Komal Verma Priyanka Gupta Sunaina Gupta Rahul Kumar Data Research & Analysis Himani Rathore Satyam Tiwari Subham kumar Aniket Finance Team Gourav Singhal Circulation Team Sonia Tiwari Creative Director Ashutosh Ojha Creative Team Rajat Pathak, Reena Kumari, Rohit kumar, Prince Shrivastav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Ravi kant Singh Corporate Office 502, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@theceostory.in We are also available on:

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Corp. Ofﬁce - VARANASI UTTAR PRADESH, INDIA Branch Ofﬁce BENGALURU, KARNATAKA,INDIA

Shoppingkart24 is an unique shopping portal aimed at promo�ng Brand India by introducing indigenously produced goods by rural/urban weavers/ar�sans/ cra�smen, women entrepreneurs, vendors and home based entrepreneurs on a digital pla�orm that is easily accessible by everyone across the globe. Shoppingkart24 is working on a threepronged expansion strategy, 3Es, an abbrevia�on for Educate, Empower & Enrich. Making your search easy and buying experience unique is Shoppingkart24. You can get handcra�ed products, gi� items, accessories, fashionable clothing for men and women. Moreover, making your shopping experience deligh�ul are the best deals on these products that you can get only at Shoppingkart24. Indian handcra�ed products are lovely, meaningful and versa�le. These are s�ll sought a�er and Shoppingkart24 enhances your experience of buying them. Home to several authen�c Indian GI and handmade products, some are worth collec�ng, as well. So, if you are looking for hand-picked, handmade GI products online, then start browsing Shoppingkart24. Each �me you visit, there will be some new products and deals for you to explore. It is the amazing collec�on and aﬀordable pricing that will keep bringing you back to Shoppingkart24. Besides, you will also get free shipping and cash on delivery op�on. Start browsing, shop unlimited and have a complete home and wardrobe makeover. support@shoppingkart24.com

COVER STORY

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10 UNITED WEB ENHANCERS PRIVATE LIMITED

AKARMAXS TECH

INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

ANALA OUTDOORS PVT. LTD.

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NEPTUNE HOLIDAYS PVT. LTD.

QUAQUA EXPERIENCES PVT. LTD.

PREDICT22

YOHO TRAVELS PVT. LTD.

SKS LAW ASSOCIATES

CONTENT

5 THINGS YOU SHOULD NEVER SEARCH ON GOOGLE TO STAY SAFE

8 GROWING BUSINESSES YOU CAN START WITH LESS THAN $100

INDIAN BUSINESS MAGAZINES THAT EMPOWER CEOâ&#x20AC;&#x2122;S |7|

TOP 10 HIGHEST PAID CEOS OF INDIA

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COVER STORY Shan D. Shenker Director

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United Web Enhancers Private Limited IT And Web Developments

A JOURNEY OF PERSEVERANCE

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

COVER STORY

United Web Private Limited is a successful IT development company known for delivering unique web & UI Designs, Web & Apps developments, and E-commerce solutions across the world.

self in the Animation Industry. Even though the company managed to get a few assignments from some Scandinavian customers, it never took off, as the jobs were never paid for by the clients because they went out of business before they could make payment.

It started out as a 2D and 3D Animation Company, but shifted its path gradually to become an IT and Web Development enterprise. The decision to embrace the changes paid off, and United Web has established itself as a success in the IT industry with an inspiring entrepreneurial journey.

After some time, Person One, the talented 2D & 3D Artist / Programmer, decided to follow his heart and moved to Taiwan to live with his girlfriend. This move left Sidh Animations Private Limited with Persons Two and Three, which was not boding well for a fletching Animations company.

Company Overview United Web Enhancers Private Limited is an IT web development company based in Gurgaon. It runs its own concepts and websites like Allindiabazaar.in, SafeWebKey.com and ParkGenie.in.

It is important to mention that a few months after the talented Person One had left Sidh Animations Private Limited, a “to-be” very important Person, Person Four, had been employed by Person Two. Person Four had just finished his diploma in Graphic designing and moved to the Capital in connection with the Job he landed in Sidh Animations.

Furthermore, through a JV, with one of the largest Danish parking companies United Web has been making SaaS based custom made parking software to the JV partner. The JV was formalized in 2013 after the two companies had worked together on a project-to-project basis since 2009.

Left with no jobs in the sphere of 3D animation, Sidh Animation slowly snapped up Flash Animation jobs and simple Programming assignments from Scandinavia-based customers.

Founded in 2005 United Web Enhancers Private Limited (United Web) was formed under the name of Sidh Animations Private Limited. Initially, the company was planning to make its mark within the 2D & 3D animation industry.

One of the programming jobs which Sidh Animations got was a small database job by the “known-by-almost-everyone” Senheizer. Senheizer was happy with the job performed, made payment, and was never heard from again.

There are around fourteen professionals working as a team at United Web, and the number is expected to double over the next year.

Over the coming months programming assignments increased in number and Animation jobs became extinct.

The main part of their business is done with clients outside India and in particular with clients based in Scandinavia.

In the same period of time Person Two and Person Three had a disagreement and Person Two decided to leave the company to pursue new challenges.

The Story of Inception The company was started as a fantasy project by three individuals.

Person Three closed his eyes and crossed his fingers and banked on the skills of Person Four, who, out of the blue, turned out to be a very talented programmer, as well as a graphic designer. Even to this day Mr. Shenker is not quite sure how it happened, but it did.

One was a very competent 2D & 3D Artist / programmer and a good friend of the second person who was experienced in Sales. The second person had previously worked with the third person for placement of SAP Programmers in Denmark. The third person, Mr. Shan Dharam Shenker’s contribution was a nest egg that would be able to pay for the expenses of the company for a couple of years, and a Master’s degree in Business from Copenhagen Business School.

Sidh Animations continued making small Flash Animation jobs for Advertising Companies and got one returning customer for a couple of years, before the Company name was changed to the present name of United Web Enhancers Private Limited. With the new company name the base of the present company was formed. United Web is headed by Shan Dharam Shenker, Founder (Person 3) and Ravi Ranjan, CTO (Person 4).

After Sidh Animations Private Limited was incorporated in Delhi in August 2005, it tried to establish it-

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A Step in the Right Direction Even though there was a much larger demand for web programming compared to 3D animations, the change of focus did not immediately hit off. Macroeconomics did not work well for United Web. The world economy collapsed in 2009, and the assignments from their customers became less and less, and getting new customers had become basically impossible.

ably not have seen the light of day. This knowledge was, however, not available at that time and Allindiabazaar.in was launched in September 2009. Not being too aware of digital marketing Allindiabazaar.in lived a very peaceful existence for 5 to 6 years. Some people, however, did use Allindiabazaar.in. United Web knows this for a fact as people signed up and some people even called to ask “what-to-do” if a product owner did not answer their phones / emails.

With ample time on their hand, Shan and Ravi decided to try to make a classified site (C2C) inspired by a Danish Concept called “Den Blå Avis”, which later on was sold to Ebay.

The reason Allindiabazaar.in lived a very quiet life for five to six years was because of the work done for the Joint Venture. This work took up most of Mr. Ravi’s and his team’s time and thus blocked the company’s resources from working on Allindiabazaar.in. This priority was pretty easy to set as most of the income came from the parking software.

If Shan and Ravi had known that OLX, Quickr and Flipkart were thinking along the same lines, and on top of it had funding, Allindiabazaar.in would prob-

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COVER STORY It was discussed a couple of times if it was worth keeping Allindiabazaar.in alive, seeing the funded companies in the same sector thriving, and getting more funding easily.

more users, both buyers and sellers, however, not nearly enough to compete with the other companies in the same sector. With the determination of keeping Allindiabazaar.in alive, United Web also decided to invest own money to take the site to a level where it might become, not only an interesting player, and alternative, in the sphere of C2C, B2C and B2B marketplaces, but also a marketplace and concept that will be able to attract investors for the continued growth of the site. The

Luckily, Shan and Ravi decided that Allindiabazaar. in should continue, and in 2016 the first major redesign of the site was completed. At the same time the concept of online stores on Allindiabazaar.in was introduced, making the site a true combination of C2C, B2C and B2B marketplace. This update did attract

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hope is that the concept and market positioning will be able to reach a broader market, and finally get the clear break-through which is still awaited.

card. This is a practical problem not in the scope of United Web rather than being a conceptual, or technical issue.

In order to reach this position United Web has been looking at what has been said and written about the present players in the existing C2C, B2C and B2B marketplaces. Based on these inputs, United Web will once again relaunch Allindiabazaar.in by January 2020, with a sharper design and sharper concept.

2. Size of commissions charged: Today most of the established marketplaces are charging a commission from their sellers, in the range of 15 to 35 %. As it is, the sellers have no alternative and will have to live with it. The new Allindiabazaar.in will offer everything necessary to run an online shop, For FREE, and thereby be the alternative United Web expect people are looking for. The new Allindiabazar.in will offer some “nice-to-have-features”, which are optional, and which will be sold at a very reasonable price.

Basically, United Web will make online selling available and within the reach of everyone by making it FREE OF COST to sellers. Challenges Conquered The new version of Allindiabazar.in is aiming at tackling the three most prominent issues with regards to online marketplaces, as seen by United Web, namely

3. Delays in payments: Another issue which irks many online sellers are the delays in receiving payments from the marketplace, where they are selling their goods.

1. Safety: In order to make Allindiabazaar.in the safest place to make purchases and sales, United Web has developed a concept called SafeWebKey. It is based on a Scandinavian concept which has been working without any major issues for the last fifteen years.

United Web will be offering sellers a free payment gateway provided they have submitted their papers, in addition to having been verified. This payment gateway will direct the sales proceeds, directly, to the seller’s bank account, meaning that there is no delay in receiving the money. Even though Allindiabazaar.in does not charge any commission the banks will make a deduction for their transactional banking charges.

The concept offers to E-verify both sellers and users. This is done free of cost. A prerequisite for getting E-verified is that the user’s mobile phone is linked to their Aadhaar Card. The process takes only 2- 3 minutes. Once verified the user will get a “SafeWebKey-verified Badge”.

Values That Led Them Here United Web’s work culture is such that mistakes are not punished, and experimenting is OK.

The SafeWebKey concept can also be used when logging on to Allindiabazaar.in. United Web makes it possible for users to decide that SafeWebKey will be the only way of logging on.

The technical aspect of the new Allindiabazaar.in has been devised by Ravi, who is the architect behind all the software created by United Web in the last fourteen or so years. After United Web entered into a joint venture with the Danish partner, Mr. Ravi decided to formalize his IT-knowledge by completing his MBA.

In order to use SafeWebKey as a mode of logging on, it is required that the SafeWebKey App is installed on your smartphone. The SafeWebKey App, which is available in both IOS and Android, will provide the user with an OTP, which will have to be used in order to log on to Allindiabazaar.in The SafeWebKey concept can be used on any site in India, if the site-owner allows to the SafeWebKey interfase to be integrated.

Mr. Shenker mentioned, “It is a bit unclear how Ravi has become the expert he is, but maybe it has something to do with accepting and allowing failure as a natural part of learning new things”. In the case of Mr. Ravi, his output has again and again shown that what he does, works.

Allindiabazaar.in have since the beginning of 2019 tested the SafeWebKey concept on the site and finds that most people who want to get verified, do so easily. The biggest problem faced by users is when their mobile phones are not linked with their Aadhaar

Of course, working in a small organization gives the programmer the freedom to try out a wide range of technologies. Same thing would not be possible in larger organizations, where most tasks are highly specialized.

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Things You Should Never Search on to Stay Safe

In order to get any required information for yourself, everyone needs a search engine and in today’s era, Google is that giant search engine platform. Most of the internet users are quite habitual in opening a Google Search window, whenever they want to do anything. Therefore, from basic food recipes to home, locations to visit, online banking and money transferring or even buying medicines, everything is just one Google search away. Like most of the banking websites, government websites like municipality tax, online shopping platforms, and hospitals, etc. are prime targets of scammers because these are payment website portals. On the other hand for normal people, it is difficult to identify which of these websitesare original from many searches. Therefore, it is advised to always opt to directly visit any particular government website by particular form or website mentioned on the product you use, do not opt for searching it on Google. It might be fake and scam for you. It also noted that Google, himself is not responsible for wrong searching and outdated content. Google doesn’t create this content as it is just simply published by users. It is an online platform or a search engine where you find websites by the people that offer you the information that you want, not offers you the information google provides. So it is to be understood that everything that one sees or learns by searching on Google doesn’t necessarily have to be correct and accurate as it is maintained by the common man.

very difficult to identify for normal people that which website is original web portal or which one is a scammer on Google. Therefore, it is always advised to opt for a direct link provided on product or service rather than Googling their name. If you want to open such websites use directly visits on any particular government website instead of searching for it on Google. E-COMMERCE WEBSITES OR OFFERS ON GOOGLE; CAN EASILY BE HACKED In online marketing, ecommerce websites are bloom because everybody likes online shopping. Whether it is cloth apparel or electronic item, we all buy easily and handy from eCommerce web portals. But sometimes we forgot about the right web portal and just Googled the incorrect one to get scammed. All the scammers and hackers are actively traced these face sites on Google on behalf of the correct one and harass normal people. Another big precaution is fake web pages of so-called offers on e-commerce websites by which we get attracted. We are so in need of offers and discount coupons that we neglect to identify between real and fake. That’s how we got scammed by Google search on an ecommerce website and have flooded. This is another classic scam by which innocent people like you are lured with attractive deals to just big click buttons on malicious websites to steal their online banking login details by hacking. DO NOT SEARCH FOR FREE ANTIVIRUS APPS OR SOFTWARE ON GOOGLE Stop searching on Google for free antivirus to install for your PC; you never know that who made this and how it affects your computer system. Hence, always look forward to things like this and try to avoid if this kind of thought develops in your head.

LET US DISCUSS 5 COMMON THINGS YOU SHOULD AVOID SEARCHING ON GOOGLE:GOVERNMENT WEBSITES ARE EASY TO SCAM TARGETS; AVOID SEARCHING THEM ON GOOGLE Like most of the websites, government official websites such as municipality tax, electricity website, and other informative web portal, these have become prime targets of hackers. And it is INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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Never search for Antivirus apps or software on Google as there are scores of fake products by the immature and corrupted people who are already ready for scamming you. You never know about any original one out there and it becomes difficult to identify the original ones. DO NOT SEARCH FOR COUPON CODES ON GOOGLE TO GET DISCOUNTS Similarly, like ecommerce scam, this thing is also going on- The coupon codes and discounts. Sometimes we search on google about a particular brand and it is highly costlier than our budget or we just simply want to spend less money. Therefore, we search google coupon codes on websites and there goes our biggest scam like most of the coupons steal our personal information. If you get Coupon code by this search for discount on shopping then it’s fine but if you seek them form anywhere else then it might be risky.Don’t go out on the hunting for it on Google as you might land on fake websites that attract your mind and sell fake coupons to you at a cheap price and then steal your banking details. DO NOT SEARCH FOR YOUR BANK’S ONLINE BANKING WEBSITES ON GOOGLE Always open your bank’s online banking portal with original website in your hands. Do not always open such things by normally Googling them. It is always advisable that the chances of hacking came for financial websites as they are active in such places and make the exact same website like your bank’s portal to fool you. They made look-alike fake websites on google to make your account clean by the time you fill the personal informations. Hence, before taking any further stepsfor using the financial services onlinelook twice and even thrice for real official links before filling the details. |17|

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AKARMAXS TECH

Delivering Highly Interactive and Engaging Experiences for the Web

Dr. SNEHA RAKESH Managing Director

This article covers a similar intensifying splendid story of hard work, focus and how perseverance can bring about a big change not only in the lives of individuals but to the vision of the nation. This story showcases the human potential and is certainly a source of inspiration for every young individual.

A STRONG-MINDED LEADER CAN TAKE ANY UNREALISTIC VISION AND TURN IT INTO REALITY The biggest challenge for a visionary is to stay focused and maintain a high level of discipline when there are so many competing things around. Digitization and technological advancements are rapidly evolving. Businesses now need to be proactively prepared for an unpredictable tomorrow. It becomes all the more important to redefine management. It is not about victories and crowning acts. Itâ&#x20AC;&#x2122;s more about keeping your team engrossed on intent and vision. Itâ&#x20AC;&#x2122;s all about being self-motivated and inspiring others through your acts more specifically when the stakes are high and the outcome really matters. A right approach and smart work is the real key to success. INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

Akarmaxs Tech Pvt. Ltd. established in 2015 by a single dedicated professional programmer was recognized as a Fastest Growing Company of the Year, 2018 and for the same Dr. Sneha Rakesh, the Managing Director of the company was awarded as International Achiever by International Achievers Association, Bangkok. In the same year at the House of Commons, British Parliament, London, she was awarded as Global Achiever Mahatma Gandhi Leadership Award. Dr. Sneha Rakesh took Akar|18|

maxs Tech to such heights that she was bestowed as Women Achiever of the Year, Natural Resource of India, RashtriyaYuvaPuraskar and many more. She was then honored with the felicitation of Honorable Doctorate by Niti Aayog. Recently she achieved an extraordinary milestone when she was honored as Hindh Ratan at New Delhi on Republic Day. Speaking to Business Connect Dr. Sneha Rakesh says “I believe every woman faces one or the other challenges in her day to day life. For me, the dream to become an entrepreneur was really challenging as things were different coming from a rural background. Every day I started my life with a positive note and kept up my targets to fulfill organizational goals and objectives in the long term. Very soon I realized that we live in the age of technology. These innovations can take businesses to great heights if we walk along with technological advancements. These innovations are not to stop us but rather empower us if we understand the core and the crux of it. When things got tougher, I ensured to remain true to myself, and always embraced the challenges. These challenges taught me new things in life, made me work harder than before, pumped up my resilience and developed in me a never give up attitude even when the world believed otherwise. I look up to the most successful women entrepreneurs like Kalpana Saroj, Sudha Murthy, Kiran Mazumdar Shaw as my role model for my journey in this field. I would like to convey for who looks up to me that don’t search for a job, create one.” After all this, our curiosity to explore and understand the inside story of Akarmaxs Tech Pvt. Ltd kindled. Patrick Lencioni once said, “If someone says you have an hour to investigate a company, I wouldn’t look at the balance sheet. I’d watch their executive team in a meeting for an

hour. If they are clear and focused and have the board on the edge of their seats, I’d say this is a good company worth investing in”. It was amazing to see the professionalism, clarity of thoughts and the level of teamwork. Here’s the inside story of Akarmaxs Tech Pvt. Ltd. THE INSIDE STORY: Akarmaxs Tech delivers services like website designing, website development, digital marketing, online marketing, premium SEO, and other web services. They hold specialization in planning, designing and implementing highly interactive and engaging experiences for the web. The company develops and presents new ideas, concepts, solutions and approaches for client success. Akarmaxs offer development of customized software solutions based on popular technologies including PHP/Mysql, net, mobile application, website designing and SEO. Akarmaxs develops websites with sizzling and unique features, as well as keeping it sleek and responsive at the same time. The highly skilled team of WordPress Website Developers’ can deliver and arrange custom WordPress platforms for the process to become larger of your digital reach. Akarmaxs Tech helps clients to boost profits, enhance productivity, effective competition & facilitate growth by creating quality websites. It serves right from a local vendor in creating a website and helping him in digital marketing to improve his business until developing software to automate different processes for various international clients.

improving the quality of life of the workforce and their families, as well as of the community and society at large.” CSR, in its essence, looks beyond profits and instead focuses on how business can benefit the greater community. In 2018 for social concern with the intention of eradicating unemployment Akarmaxs Tech started an organization in the name of “Samagraabhivrudhi Trust”. This trust provides free JOC (Job Oriented Course) for unemployed and for those who are just graduating. To date, Akarmaxs has served approximately 2000 students/educated unemployed for those who were desperately in need of help. This trust has collected and donated medicines, sanitary pads (for women and children), raw food materials, etc for those who were suffering because of flood in Kerala and landslide in Coorg and is looking forward to some more works towards the betterment of society. Recently in March 2019, Akarmaxs Tech have visited Sindhanur to enlighten and provide inputs regarding job and skill enhancement to the youth and unemployed for their better future. Dr. Sneha Rakesh says “Overall, the future of work is about better coordination and communication among the companies. In every business, there will be a certain amount of risk. But with the calculated risk along with the determination and hard work you can avail any success in your life”.

A SOCIAL RESPONSIBILITY According to the World Business Council for Sustainable Development, CSR is “the continuing commitment by business to contribute to economic development while |19|

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Anala Outdoors Pvt. Ltd.

Bringing Nature And Its Beauty Closer

MADHU MENON Director

CHANDRESH LODHIYA Director

n this fast growing-world, somewhere or the other nature, as well as its importance, is being ignored which is unavoidable. To imagine a beautiful and long life, nature is as imperative as water for being alive. Having understood its importance and contribution to embellish the lives of people, a seed was sowed more than three decades ago which has grown up now as a tall tree, called Anala Outdoors Private Limited by three visionary faces, Madhu Menon, Imatiyaz Gafoorjiwala and Chandresh Lodhiya who are the directors of the company. The motto, which these three nature-lovers had even still have, has made all possible and necessary efforts to bring nature close to people by its experienced teams and appreciable offerings especially for young India throughout the country by offering a number of training programs and camps to make people personally realize the beauty of nature. INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

IMTIYAZ GAFOORJIWALA Director

THE OFFERINGS OF ANALA OUTDOORS The professionalism of Anala Outdoors has been creating a great impact on people and specifically young minds of the nation by conducting a number of activities through its well-experienced teams along with its 34 years of vast experience. There are numerous effective and informative offerings such as:Nature Camp â&#x20AC;&#x201C; It is one of the most informative and heart-touching offerings which helps to introduce the urban born minds to nature and its beauty and spending time with natural resources. The environment is a major subject to know which can be incomplete or limited without personal experience and realization. But Nature Camp enhances the quality of education about the environment by various out-doors activities. Anala Outdoors has touched more than lakhs of people with their services and made them the part of their long list to realizing nature and its beauty. |20|

Eco Tour – After having vast years of experience in conducting environment-related activities, the company has started the concept of eco-tourism in a big way throughout Gujrat. It conducted a number of tours to various places that are not easily accessible but have been made accessible to taste such joyful trips in Sikkim, Andaman & Nicobar, Lakshadweep Islands, Corbett National Park, Kashmir Valley and so on. The names on the list are increasing and varying every year.

one along with following each other respectively to create a team. Surprisingly, the company has more than 70 percent workforce for more than 20 years which denotes great leadership. As a team, it is extremely imperative to perform responsibilities equally which stabilize the accountability of everyone. Therefore, the work has been equally divided at Anala Outdoors like Chandresh takes care of the day to day running and policy planning, Imtiyaz takes care of the HR and logistics and Madhu manages the education and experiential learning.

Outbound Training Programs – Having observed interpretation of the relationships in existing nature, Anala Outdoors has come up with such outbound training programs to make people realize the nature through adventure activities and get into new-world of confidence-building and understanding the way of nature to improve one’s management skills and much more. The company has become an open institute which has experience and served many major corporates like E- infochips, ICICI Bank, HDFC Bank, Solution Plus, Radio Mirchi, etc.

Besides all, the fruits of hard work and efforts are shared with employees that keep the team motivated to do more towards the vision of the company. There are various occasions which are also celebrated like birthdays, marriage anniversaries and many others to have a freshness to energize the employees. COMMENDABLE ACHIEVEMENTS OF ANALA OUTDOORS The achievements are the result of consistent work with dedication towards the aim. Anala outdoors has been serving for more than 34 years in nature and adventure camping. During these more than three decades, the company has achieved a lot like the trust of people, vast experience in conducting such outdoor activities along with some personal achievements such as:• Madhu (director) has been recognized by the United Nations, Universal Peace Federation as their Ambassador for Peace. Recently, he has been awarded by CMS Vatavaran, New Delhi for his environmental concerns and endeavors at the National Institute of Design. • He is a Ph.D. scholar in Environment Communication. He holds a Master’s degree in Developmental communication and Post Graduate Programme in Environment & Ecology and a bachelor’s degree in Science. • He has also been featured in one of the textbooks written by international management institutes including IIMs for Organisational Behaviour, highlighting the empowering of the employees. • Chandresh (director) has the privilege of being the person to catch two snakes beyond their geographical range which are ‘Montane Trinket Snake’ from Mt. Abu in 2009 and ‘Diard’s Worm Snake’ from Dalhousie in 2010. Both snakes were recorded for the first time in Rajasthan and Himachal Pradesh respectively.

INCEPTION STORY OF THE PRESTIGIOUS ORGANIZATION (Anala Outdoors) There is nothing that can be considered easy or interesting but can be made with passion and interest. The same was with Anala Outdoors at the beginning, the company struggled a lot for a couple of years as well as worked against family traditions and business. But the passion of the team was beyond limits that originated ‘Anala Outdoors Private Limited’ which has been recognized as a well-reputed organization in the field of nature and adventure camping. The journey began with a group of 30 students in 1985, But by consistent efforts and dedication towards the passion made things easy. Now, the camps of Anala Outdoors are attended by more than 15000 youngsters annually. Besides having tremendous credibility and the quality of programs, the credit is extended to the school authorities that recognized the importance of outdoor education and parents of children who relied on. CONVERTED HOBBIES INTO PROFESSION Who dislikes things which please them? Abosulety nobody. The three visionaries did the same; they carried out their hobbies as birdwatching, tree identification, handling reptiles and many others. Getting pleasure and a deep interest in all converted their hobbies into the profession, for what they sacrificed a lot like leaving traditional businesses and to some extent their families. Finally, hobbies became a profession and an earning source which have been giving fruits to them along with society. With the help of their work and creativity, they are bringing nature closer to people especially students and youngsters.

Having got such achievements and milestones, the company also does return to society by doing a number of campaigns to make people aware of the importance of protecting and conserving nature, wildlife & natural resources and also run experiential learning programs. All these are done by Ahmedabad Nature Lovers Association (ANALA) which is the origin of Anala Outdoors Pvt. Ltd. It works as a charity.

WORKFORCE ALONG WITH GREAT LEADERSHIP A group of people without leadership is like a crowd that is useless to provide something productive. Therefore, Anala Outdoors believes in having more people than |21|

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

Company Name

Person Name

Designation

Akarmaxs Tech Pvt. Ltd.

Dr. Sneha Rakesh

Managing Director

Anala Outdoors Pvt. Ltd.

Madhu Menon

Director

Apex Infotech India Pvt. Ltd.

Krishna Dev Tripathi

Founder & Director

Arth Technology

Shekhar Agharkar

CEO

Blue Copper Technologies Pvt. Ltd.

Arunabha Ghosh

Founder, CEO

Neptune Holidays Pvt. Ltd.

Chandra Prakash Bhatter

Director

Oorjan Cleantech Pvt. Ltd.

Gautam Das

CEO

Panache Digilife Limited

Amit Rambhia

CEO

Predict22 Sports Analytics

Shubham Bindlish

CEO

QuaQua Experiences Pvt. Ltd.

Purav Shah

CEO

Robinhood

Baiju Bhatt

CEO

Sahaj E-Solutions Pvt. Ltd.

Sunder Malyandi

Co-Founder

Savit Intreactive Services Pvt. Ltd.

Bhavin Thakkar

Founder & Director

SiFive

Naveed Sherwani

President & CEO

SKS Law Associates

Sunita K. Sreedharan

CEO

SKUforce

Anand Ayyar

Solix Technologies

Sai Gundavelli

SupportLogic

Krishna Raj Raja

TAB Consulting

Abhimanyu Khanna

Founder CEO Founder & CEO COO

Techstern Solutions

Bhanu Gupta

CEO

ThoughtSpot

Sudheesh Nair

CEO

Vertices Partners

Vinayak Burman

Founder & Managing Director

Vimeo, LLC

Anjali Sud

Vinformax

Premchander Rajan

Violet Ink

Abhishek Kashyap

Vitagene, Inc

Mehdi Maghsoodnia

CEO Chairman CEO CEO

Yoho Travels Pvt. Ltd.

Pardeep Kumar

Managing Director

Zerone Consulting Pvt. Ltd.

Jeyash Puthuparambil

CEO

Zortag Zuneeue Technologies Pvt. Ltd. INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

Dr. Satya Sharma Saurabh Karade |24|

President and CEO CEO

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CHANDRA PRAKASH BHATTER DIRECTOR

Neptune Holidays Pvt. Ltd., one of the most renowned B2B DMC with its Head Office on Kolkata, provides an exhilarating experience whilst travelling for people who wants to garner an everlasting and exquisite experience. With a passion for tourism and a commitment towards personalized service, the Directors Chandra Prakash Bhatter and his younger brother Dinesh Kumar Bhatter started a small travel house in 1999 by the name of Neptune Holidays. The journey began with two and now they are a family of 200 plus professionals. They started from a 54 sq. ft. office in Burrabazaar, Kolkata and within two years they needed a little expansion with few more professionals and a little bigger setup in 2001. Neptune has grown since then and still growing. INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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NEPTUNE HOLIDAYS PVT. LTD.

Offers World’s Best Experience Of Travel And Tourism At Your Doorstep Neptune Holidays Pvt. Ltd. is a full-service Destination Management Company, approved by Ministry of Tourism - Govt. of India, and have always strived to offer excellent service to travellers, since the last 20 years. Neptune offers innovative and customized tourism products, and we are also specialized in Research Planning & Development. It is also one of the foremost B2B Destination Management Company in Eastern & North Eastern India. We are majorly into B2B Business, hence our clients are Tour Operators Pan-India and abroad.

at four locations Kolkata, Jaipur, Siliguri and Thimphu (Bhutan), Kolkata being the Head Office. We also have Sales & Marketing presence Pan-India. Neptune has become a National brand today, and steadily approaching towards going global. In this journey we have been honoured with a number of prestigious awards and recognitions. Major awards and recognitions: • The highest Tourism Award in India, the NATIONAL TOURISM AWARD 2016-17 BY MINISTRY OF TOURISM – Government of India as Best Domestic Tour Operator - Promoting and Selling Tourism products of North East Region including Sikkim • NATIONAL TOURISM AWARD 2017-18 BY MINISTRY OF TOURISM – Government of India as Best Domestic Tour Operator - Promoting and Selling Tourism products of North East Region including Sikkim • NATIONAL TOURISM AWARD 2017-18 BY MINISTRY OF TOURISM – Government of India as Best Domestic Tour Operator - Promoting and Selling Tourism products of Rest of India. • INDIA TRAVEL AWARDS 2014 as the Best Destination Management Company – East • 6TH GALILEO EXPRESS TRAVEL AWARDS 2008 as the Best Inbound Tour Operator – East

KEEPING PACE WITH THE CHANGING MARKET TRENDS In the last 20 years, we have experienced a lot of changes in technology, purchase-behavior, trends and choice. We did a lot of research, in-depth analysis and the outcome of the research mixed with the experience of our professionals have always helped us to counter the never-ending challenges of the market. PRODUCTIVE WORKFORCE: It is extremely important to have a content and motivated workforce. We at Neptune are employee centric and we offer free meals, arrange regular get-togethers, health as well as life insurance policies, Rewards and Recognition, and many more. We encourage our employees to maintain a balanced work-life. We believe in working as a team and achieving our goals. Neptune also takes good care of remuneration aspect.

CORPORATE SOCIAL RESPONSIBILITY (CSR) We do not believe in conventional CSRs. We aim in achieving a positive impact on the society by providing vocational training and practical training to Tourism Students, soft skills and hospitality trainings to car drivers attached to different Transport Unions. We also assist with employer-sponsored scholarship for our team. We support different orphanages and old age homes on a regular basis. Neptune strongly emphasizes on Conservation of energy.

MISSION: Chasing Smart Goals have always been our core mantra. The hand-holding attitude amongst the team gives our workforce a sense of comfort. Regular analysis followed by recognition keeps us motivated. We update our employees by providing Training on Tourism so that we can serve our clients better. VALUES: We strongly believe in moral ethics and Integrity by taking up responsibilities and doing the right things. INNOVATION: Since its inception there has been a huge change in the field of technology and communication system in India. We have been undergoing regular technological upgrades. Currently we have a robust IT Team that is constantly working in order to provide smoother, unruffled and better outputs. Social Media Marketing across different platform is managed by our in-house Team. We have also developed our own in-house Product Management System.

OUR VISION: In the next 5 years, we aspire to open more branches in India and offer enhanced travel experience as well as quality service through the most efficient arrangements so that Customer’s loyalty and Customers satisfaction can be achieved and this begins with the excellent service we offer. We also intend to launch our online booking platform. Currently, we cater to the highest number of tourists in North-East India. Our Goal is to handle the highest number of tourists all over India within a span of three years and to double our turnover in the next three years.

ACHIEVEMENTS AND MILESTONES As an organization we have grown from an infrastructure of 50 sq. ft. to a 10000 sq. ft. We have our offices

By offering quality products and fantastic service to our clients we look forward to contribute our best part in tourism. |27|

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SHUBHAM BINDISH CEO & Founder

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AN AI-POWERED SPORTS ANALYTICS COMPANY Spearheading the technology, Predict22 has been phenomenal in the analysis of sports. Predict22 is an AIPowered Sports Analytics company. They use Artificial Intelligence and Machine Learning to provide analytics on a tournament, match, and player granularity. Currently, they cover three sports: cricket, football, and basketball; providing match predictions, fantasy picks, an analytical breakdown of the game, along with news and updates.

outcomes and Shubham tries to encourage his employees to explore various paths to reach the goal. Brainstorming is a huge part of how things work at Predict22. There are always multiple ways to look at a problem and he thinks brainstorming helps them to identify how to solve a problem much faster. “I’m responsible for a whole host of things as CEO. In the beginning, my focus was targeted on AI, our models, and algorithms. As we continued to grow, so did my responsibilities. Now I have to focus on employees, continuing to improve the product, customers and other stakeholders, all whilst trying to achieve the targets we set.” ~ Shubham Bindlish

THE INCEPTION STORY Shubham Bindlish (CEO & Founder) is a Computer Science graduate from BITS Pilani and he has always been interested in sports. “I used to fill notebooks with scores and stats when I was a kid and I’m a Chelsea fan so I think Predict22 is something I’ve been subconsciously working towards.” he quips.

He further comprehends, “I really believe in leading by example. My work ethic reflects that, and I think my employees follow suit. I work very closely with our developers and we often pair program. I’ve found this to be a great way to achieve quality results.”

After graduating, he worked at Goldman Sachs, where he garnered experience working with data and its applications. He started thinking about its potential in the world of sports. So an experiment was designed to see if a machine could predict the winner of the 2016 T20 World Cup that led to the AI algorithm which they use to predict match outcomes. Since then, they’ve achieved a 70% accuracy in all forms of limited over cricket and they’ve added two more sports: football and basketball to their offerings, achieving accuracies of 54% and 67% respectively in these sports.

KEEPING THE EMPLOYEES HAPPY It’s a very interesting set of problems being solved at Predict22 and all the employees have been quite happy working to solve them. They are also looking forward to hiring some world-class talent to work on these problems. He further states, “I believe that by gathering a fun and motivated group, we can achieve better and faster results. I think if employees are interested in what they’re doing, then they are genuinely happy and that’s a huge asset.”

KEEPING ABREAST OF THE CHANGING MARKET TRENDS Being an analytics company, Predict22 prides itself on the technology stack that they have been building to solve the problem. Sports analytics as a market in India is still at a nascent stage and hence the trends evolve quite slowly as well.

FEATHERS IN THE CAP Predict22 has correctly predicted both the FIFA 2018 World Cup in France and the ICC 2019 Cricket World Cup in England. Identifying the champion pre-tournament is something very difficult to get right, and having done that for both these massive tournaments is an incredible feat. Now their eyes are set on the upcoming IPL 2020 and the ICC T20 World Cup in Australia next year.

Currently, the main objective is to build more features to attract a wider audience and look at new areas and opportunities for their idea to make an impact.

As far as the CSR work is concerned then they are trying to solve some of the problems they have identified with Grassroots level sports in India. They believe sports can really change people’s lives and there’s a lot of improvement to be made in this area.

R&D is pivotal not only for the growth of the company but also for its survival. At Predict22, they always look forward to ways to improve their models and add new features for their users. Without some trial and error, one can’t achieve substantial results.

MESSAGE TO THE READERS “In our opinion, AI has the potential to transform and revolutionize any sector of the market with an abundance of data. If you really look at the sports industry, it is built on data and AI can really leverage that aspect of the industry.” ~ Shubham Bindlish

VIEWS OF THE MAESTRO ON LEADERSHIP Shubham’s ethos on leadership is understanding what needs to be done and finding out how to get the best results from those who are executing the project. The mandates for tasks are listed in terms of the expected |29|

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8 GROWING BUSINESSES YOU CAN START WITH LESS THAN $100 What’s the first thing that comes to your mind when you hear the word ” Business “? If that word is ‘money’, you have a physiologically ambitious personality. What if I re-word my question and ask, what amount of money comes to your mind when you think of business? By now your mind has already started thinking of a huge sum. Our mind is wired in a way that we connect the word business with a large sum of money. When you see things in a certain way, you deal with them similarly. Let us say, you bought a brand new mobile phone. A month later, someone gifted you a better phone. Now that you have two phones, you sell or give away your so-called old phone. If you closely look at this situation you’ll see that our perception towards things determines our action. What happens if we perceive business as something which requires a lot of money? Possibly we may never start one. But what if we tell you that there are numerous businesses that can be started with less than $ 100? Interesting isn’t it!

Let us look at these 8 exciting things you can start with less than $100.

CONSULTING Companies grow through research, advertising, production, investment, and networking. Corporate houses are always in search of people who can recommend ideas and suggestions to help them grow. All you need is a network of people to refer to, your own website and a professional business card. Based on your skills and the way you can help your customers, your business as a consultant grows.

BLOGGING If you have a flair in writing, your skills are highly valued in the job market. If you can build customers for a company through informative and creative writing skills, you will find yourself always in demand. All you need is to develop your writing skills and read a lot. You can contact a local newspaper, and write for them for free. Learn the skill to bind your readers and you will grow your business at an extraordinary speed.

YOUTUBER This is a trending business where everyone is trying their luck. You already have a smartphone with a camera. If you have ideas to prepare for an examination or teach a new recipe or if you know an unexplored place to travel you can make a video and upload it on youtube. There’s video everywhere. People are looking for great content, in marketing, education, medicine, engineering, entertainment and a lot more. If your video becomes popular, you will begin to get advertisements on your youtube page and this is a great source of earning. INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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FREELANCING You can choose to work as a freelancer for various companies rather than being employed for one company. To start with youâ&#x20AC;&#x2122;ll need to see what you are good at. Next, you need to talk to the companies showcasing your skills. Initial few weeks or even months you may have to work for less money. Eventually, as you build your reputation, you will get more work. Freelancer needs to have their own laptops, materials and office space. These are generally done on a contract basis.

IRCTC AGENT Fill up the form online, submit your documents and you become an authorized IRCTC agent. You earn a commission for every railway ticket you book and a bonus for achieving the target.

MOBILE REPAIR Nearly everyone in the country has a phone. In-fact the trend is to keep multiple phones. If you can learn the skill of mobile repair, you will probably never fall short of customers. There are many videos and online courses that can teach you this skill at a very low cost.

TUTORING If you are a subject matter expert, becoming a tutor can be a really exciting job with almost no money. If you can develop some art of facilitating, and enhance the learning experiences of the students, youâ&#x20AC;&#x2122;ll find that there are many parents who are willing to hire your services.

RESUME WRITING Resume creates the first impression. Learn the art to build a professional-looking resume for the job seekers and you can get your business going. There are multiple resources available online to teach you this life skill with little or no cost at all.

TOUR GUIDE If you are familiar with your city, its history and have a good communication skills, you can begin as a tour guide. Visitors want someone with good background knowledge and the one who is honest and engaging. To start this business you will need to brush up on your English and get familiar with the history of the city and its monuments. |31|

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QUAQUA CHANHE THE WAY YOU TRAVEL WITH QUAQUA EXPREINCES

â&#x20AC;&#x153;Travelling leaves you speechless, then turns you into a storyteller.â&#x20AC;? Ibn Battuta

Purav Shah

Co-Founder and CEO

ravel awes you and inspires you; it is a break from a usual monotonous regime into an unknown. Travel experiences and moments are always priceless. Oh! But how often have you felt that planning a trip is a herculean task? How much time do you spend on the browser apart from relying on secondary sources to make your trip perfect? Which route to take? Where can we find the next food joint? Where to stay? Whether I should go for a particular experience or stay back and enjoy the sunset? There are multiple and almost constant questions that need to be answered/verified/validated before and during the journey.

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To make a traveler’s journey easy and seamless, QuaQua has developed the world’s first immersive travel platform that integrates engaging content for the travel and tourism industry. QuaQua’s objective is to deliver real and immersive travel experiences through storytelling, which inspires people to travel. QuaQua aims to bridge the gap between Metadata (curated and non-redundant information related to each Point of Interest), Content (immersive visual stories augmented with QuaQua features), Bookings (Personalized and curated visual itineraries and facilitation) and Community (Travelers and content creators) by providing a platform for both businesses and travelers alike. QuaQua through an intelligent, intuitive and interactive UX, strives to engage users to personalize experiences and consume end to end virtual travel journeys.

These core values in the system along with the combined efforts of the team took the Company’s success to the next level. The list of its achievement is here below: The numbers, they have achieved in a span of 2 years speak volumes about their growth. Just from their launch of the platform in August 2018, they have content for 140 cities, with 2000+ experiences, 1000+ itineraries, 2700+ points of interests, 31000+ tickets & tours and 11500+ events. In the last 3 months, they have over 1.5 million views across all channels with average users increasing at a rate of 265% every month. In 2019, QuaQua proudly stands with 3 awards: • QuaQua got awarded as one of India’s top 10 AR/ VR Startups by Silicon India (Silicon India Award: 10 Best Startups in AR/VR, 2019) • QuaQua has won two award categories of ‘Best Company for Millennials to work’ in The Millennial Max Conference, organized by Times Ascent in association with the LNOD Roundtable. • QuaQua has also won the award category of ‘Best Startup of the Year’ in The Millennial Max Conference, organized by the LNOD Roundtable.

Primarily a B2B2C platform, they’ve garnered over 1.5 million views across channels in the past 2 months. On the B2B front, they are partners with leading global experience providers like Viator (a TripAdvisor company), Skyscanner, GetYourGuide, Musement and TicketMaster. LET’S DIVE INTO THE INCEPTION SAGA OF QUAQUA. Purav Shah says, “In my consulting avatar, I’ve been fortunate to see multiple countries and experience their culture, food, people, sights and more. However, one question always bugged me, why is travel planning so difficult? and even after planning meticulously why do we feel helpless many times? Ultimately, we have to rely on hearsay or find a local who can provide relevant suggestions.”

They are also the world’s first company in creating experience zones for airports in India starting February, 2020 through immersive infotainment and engagement centers (VR Domes and VR Pods). Along with the awards, they also got a chance to present themselves at various travel and tourism events across the globe as speakers in past years.

WHY ARE ALL TRAVEL PLATFORMS TRANSACTIONAL RATHER THAN INSPIRATIONAL, WHY ARE THEY SO-CALLED TRAVEL CONTENT PLATFORMS COMMERCIAL RATHER THAN INFORMATIVE? Purav continues, “When I met Sandesh, my co-founder, he had questions which broadened the horizon of problems discussed above like – there is so much information online but when I start planning, I either have to browse 50 websites or go to a platform where there are 40000 itineraries for a single city, so what can a traveler do? If I end up on YouTube, what do I do after watching a great video for a place – there is no other information? His strong belief in curated information being at the fore deepened our belief in developing a travel inspiration and planning platform.”

Purav Shah represented as one of its speakers under the category of Metasearch & OTAs for Digital Travel Summit APAC 2019, One Globe Forum, 2019, IAMAI 2019, Millennial Max Conference organized by LNOD Roundtable, 2019. Their Head of product, Akshay Avasthi has represented them at Digital Travel APAC 2019 and Co-Founder Sandesh Reddy has represented them at the A-Scale Programme by Anthill, Singapore 2019 and at the World Digital Travel and Hospitality Summit, Beijing.

Most importantly, millennials are consuming videos/ content than ever before. Just in India, the average consumption time is over an hour per day. Now, all the social media channels have a video-based feature/product, yet there is not a single travel platform equivalent to say, the “Netflix” for travel. So, why not have a “content first” platform that helps you to find the best videos for a destination, point of interest, theme, hobby, etc. Rather than browsing millions of videos on YouTube, you get curated content on a single click and what more, you find appropriate information, community ratings (aggregated by AI algorithm) and bookings for every video on the platform. That is their vision and the product is out there for all age groups, interests, and personas to experience.

FUTURE PROSPECTS The objective is to deliver real and immersive travel experiences through storytelling and becoming a market leader in the virtual travel ecosystem, which inspires people to travel. QuaQua is excited to disrupt the travel ecosystem by: Creating the world’s first platform that integrates 360-degree virtual reality content for the travel and tourism industry Developing the first end to end virtual travel experience platform (for a point on a map, create/integrate immersive content) Launched one of its kind linear streaming/VOD channel: QuaQua TV - with focus on and travel and lifestyle |33|

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SKS LAW ASSOCIATES:

A PROFOUND LAW FIRM FOCUSED ON BUILDING STRONG IP PORTFOLIO Practice is a professional organization of lawyers and patent and trademark agents providing services in the area of intellectual property law and biodiversity laws to Indian and foreign clients. The Team specializes in contentious and non-contentious work relating to patents, trademarks, copyright, industrial designs, geographical indications and plant variety protection. They endeavor to assist their clients to identify intellectual assets, create IP and optimize their IP portfolio from their business perspective. Additionally, they also provide advice on licensing & technology transfer, protection of trade secrets and biodiversity-related issues. For a select clientele, they conduct IP Audits and carry out competitive intelligence. In short, the Law Practice serves as a platform for all kinds of IP Solutions for an organization. CURATOR AND HER TEAM SKS Law Associates was founded by Sunita K. Sreedharan (CEO). Ms. Sunita has earned LL.B. (awarded Gold Medal) from The School of Legal Studies, CUSAT, Cochin and LL.M. from The George Washington University Law School, Washington DC, USA (awarded Thomas Buergenthal Scholarship). Ms. Sreedharan also has additional degrees; an M.Sc. in Cytogenetics, an MBA and a Diploma in Computer Science. She and her Team specialize in handling prosecution, litigation and commercialization in patents, trademarks, copyright, industrial designs, geographical indications and in matters relating to biological diversity laws, traditional lknowledge and trade secrets.

Sunita K. Sreedharan |CEO

trending organization is one that is built on innovative ideas, creative approaches admirable designs and talented manpower. These innovations are required to be protected through copyrights, patents, trademarks, and trade secrets so that there is no plagiarism of his/her own creations. SKS Law Associates is a highly efficient professional law practice whose core function is to create an IP portfolio for their clients’ intellectual properties, maintain them effectively and help their clients to monetize them. THE INCEPTION SKS Law Associates was established on September 3, 2007 in New Delhi. The aim of their Founder was to create and maintain a valuable IP Portfolio for their clients and leverage their intellectual assets for optimum commercial value. The Law INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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Sunita started her career as an advocate and a patent agent at the High Court of Kerala at Ernakulam where she was the chief handler of a variety of matters, Writ Petitions and Appeals. Her career further relocated her to Anand and Anand Law Firm, Delhi where she resigned as a Partner heading Life Sciences & Geographical Indications (GI). This experience together with the LL.M with IP Licensing and Intellectual Asset Management lead her to establish SKS Law Associates. Sunita is a member of LES, APAA, AIPPI, and INTA, and was empaneled as legal counsel for the Protection of Plant Variety and Farmers’ Rights (PPV & FR) Authority, Ministry of Agriculture. She was also the Temporary Advisor for the World Health Organization for a number of projects and has also drafted the Health Law for the Kingdom of Bhutan. Other than being a lawyer of profound skills, she has also written a book titled “Introduction to Intellectual Asset Management” published by CCH India a division of Wolters Kluwer. Furthermore, her articles, analysis, and com-

mentaries have been published in MIP, Business Briefing – Pharmatech and IAM among others. Also, she has been a very efficient speaker at various forums like WIPO and LESI.

DAISY SHARMA: an Advocate and a Patent Agent has B. Pharma from Guru Gobind Singh Indraprastha University, Delhi, M. Pharma from Gautam Buddha Technical University (GBTU), Uttar Pradesh and LL.M. from Dr. Bhimrao Ambedkar University. She has been honored under the Women Scientist Scheme of Technology Information Forecasting and Assessment Council (TIFAC). She handles drafting and prosecution of patent applications, licensing and litigation matters pertaining to the Pharma sector.

For her stupendous performance as one of the recommended lawyers in the country she has earned many notable achievements: • Ms. Sunita has been included in the World’s Leading IP Strategists 2019: IAM Strategy 300 and also had had the distinction of being nominated for the “IP Woman of the Year” 2008 by the Organizers of the IP Summit 2008, Brussels. • Recipient of WOMEN IN LAW 2019 AWARD and recognized by WIPF as one of TOP 100 POWERFUL WOMEN IN LAW. • WIPF recognizes Sunita as one of the TOP 100 POWERFUL WOMEN IN LAW. • She has been included in the IAM Patent 1000. • Ms. Sunita was empaneled as Legal Counsel by Central Technology Management Committee of the Indian Council of Agricultural Research (ICAR). • Ms. Sunita has been inducted into International Who’s Who Directory of Professionals and Marquis Who’s Who Directory of Professionals in the World. • As Legal Advisor to the World Health Organization (WHO), Ms. Sunita assisted by the SKS Law Team has 1. Advised the Government of Bhutan on the implementation of the International Health Regulations (IHR) in 2013 2. Analyzed the laws prevalent in India for the control and mitigation of diseases under the IHR and presented the same at Yangon, Myanmar in 2013. 3. Drafted the National Health Law for Bhutan 4. Conducted study on the impact of Biodiversity Laws on R&D in Traditional Medicine

Dr. MAHIMA BISHT: An Associate and a Patent Agent with an illustrious background in Life Sciences, completed Graduation and Post-Graduation from G.B Pant University of Agriculture and Technology, Pantnagar. She earned Doctorate in Microbiology from H.N.B Garhwal University. She has previously worked as Research Associate in the Institute of Microbial Technology (IMTECH), Chandigarh and Indian Agricultural Research Institute (IARI), New Delhi. She also taught Graduate and Post Graduate students in Dolphin (PG) Institute of Biomedical and Natural Sciences, Dehradun. She has been honoured under the Women Scientist Scheme of Technology Information Forecasting and Assessment Council (TIFAC). She handles drafting and prosecution of Patent Applications in Life Sciences, Biotechnology and related sectors. PRACTICES THAT PROVES THEIR FORTE IN THE MARKET SKS Law Associates places 3 core values in the heart of their operational structure ‘STRATEGY, TACTICS, PURPOSE’ to enable end to end services for their clients i.e. from creation of IP to commercialization of IP. The Law Practice is experienced and highly active in the public sphere through drafting the legal framework for the regulation of access to traditional knowledge relating to genetic resources and benefit-sharing for the Ministry of Environment. SKS has have prepared courseware for the Masters’ Programme on Intellectual Property Law for the Indira Gandhi National Open University, Delhi and is active in conducting training for the Department of Industrial Policy & Promotion.

Other than herself the SKS Law Team comprises of lawyers with advanced degrees in chemistry, plant sciences, biotechnology, electronics and telecommunications, and altogether has achieved the height where SKS Law Associates is today. A few key officials are mentioned below –

RECOGNITION, HONOURS & AWARDS With the flow of time, SKS Law Team has acquired various awards and accolades. Notable achievements are as follows: • Recognized in ASIA PACIFIC LEGAL 500. • Recommended by Managing Intellectual Property (MIP) for Patent Prosecution matters. • Awarded “Newcomer of the Year in India” Award 2010 by Corporate International Magazine Global Awards Committee, London, UK. • Awarded ‘Medcon 2016 Healthcare Legal Consultants Of The Year’. • SKS Law Associates has been awarded ‘The CEO Magazine 2017 CONSULTANTS OF THE YEAR’ AWARD002E • SKS Law Associates named by IBLJ in Top 50 Indian Law Firms 2013. • Recommended by INDIAN LAWYER 250, in 2014. • The University of North Carolina School of Law has included Sunita’s article titled “Section 3(d): Speedbreaker or safety net for Indian Pharma” published in Express Pharma in December 2008 as study material for the International Intellectual Property Programme.

Dr. BHARTI JAIN: An Advocate & a Patent Agent is a veterinary doctor by training and has earned her Master’s in Veterinary Biochemistry from Rajasthan Agricultural University. She earned her Law degree from MGS University. Her previous experience includes working with the Indian Council of Medical Research, New Delhi as Senior Research Fellow where she dealt with life science-related patents, issues relating to data protection and drug affordability in India. KAPIL KUMAR: An Advocate and alumni of the Faculty of Law, Delhi University. Formerly an associate at CPA Global, he handled international IP Law research and providing legal support and managing various IP Portfolio Management Software. Presently he is responsible for filing, prosecution and litigation in trademark, copyright, patent and biodiversity matters, along with providing day to day legal support to clients on various issues ranging from compliance to enforcement. He also provides the clients with critical support on commercial and license matters. |35|

INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

INDIAN BUSINESS MAGAZINES THAT EMPOWER CEO’S Becoming a CEO is not a child’s play. It takes a whole lot of determination and will power to conquer the world of entrepreneurship. Being the chief of an organization asks for tremendous capabilities and perseverance to stay ahead of the peers and competitors. CEOs are meant to be the solution providers of every sort of complexity. They need to become an encyclopedia having a plethora of knowledge. They need to be the answer to every question. So, how one reaches to that extent? There are a multitude of sources available all around us including business newspaper, business magazines, Wikipedia among others. One of the best mediums to instill our grey cells with the astuteness of business is magazines. They are considered the perfect platform to rejuvenate and reinvigorate our mind body and soul with lots of motivation, positivity and business acumen. SO, LET’S GET STARTED WITH OUR LIST SOME HANDPICKED BUSINESS MAGAZINES EXCLUSIVE FOR OUR READERS WHO ARE EITHER CEOS OR ARE POISED TO BE THE ONE.

Business week – Established in 1929, this magazine is considered to be one amongst the best. It is published by Bloomberg LP which is famous worldwide for its deep-dive analysis and market insights In almost every domain of business. It helps a mundane business owner to transform into a business leader. It is known for its top match content, context and collaboration. It helps to provide a common platform to a whole lot of global conversations. Regarded as the market leader, it is read by over 5 million readers in almost 150 countries.

Entrepreneur – The magazine has been igniting its readers for over three decades. It has truly been a companion to the business entrepreneurs and CEOs across the globe. It come with the solutions to the camouflaging problems and complications that business world offers. It knows the need of readers and that’s why it never misses out on bringing the answer to most complicated problems. It strengthens the reader with critical information that is a most have for the burgeoning entrepreneurs, CEOs and business leaders. It has carved a niche among the hearts of a multitude of business persons, CEOs and entrepreneurs.

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Fast company – the magazines since its inception has remained has stead fast towards its commitment to bring progressive contents. It comes with an above board editorial team which is focused on innovation, and design. It has become the way to go for millions of Raeder around the world because of its unique articles that help CEOs and entrepreneurs to achieve the leader of success. It strives to make its readers come out of rhetoric and brainchild innovative ideas.

Forbes – It is widely acclaimed for its annual list of top entrepreneurs; CEOs and many others. When it comes to business magazines, our mind is automatically diverted towards Forbes. It has established itself as the prime source of business news in the world. It is the most revered and trusted platform for its real time reporting, logical and concise commentary, to the point analysis. It keeps readers abreast of the hot and happening around the world. Moreover, it delivers an unparalleled look at a wide range of business and economic views. It has a team of business strategists with worldly wise know-how of business.

Business Connect – In a very short span of time, this magazine has established itself as the fastest emerging business magazine in India and around the world. The magazine takes care of the hardships that a CEO is meant to undergo. Taking this into consideration, it has a wide range of articles, motivational and inspiring interviews and business insights covered in the magazine. It always makes a point make space for established as well as emerging entrepreneurs. Moreover, what differentiates the magazine from others is its focus on bringing the unique idea erupting out of an entrepreneur’s grey cells. Since its inception, the magazine has always tried to become a reliable platform for potential startups and emerging entrepreneurs.

These are some of the most popular business magazines in India on which one can rely upon for the betterment of the business acumen and all round knowledge of the business domain.

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

YOHO Travels Pvt. Ltd.

Making Your Vacation A Wonderful Lifelong Memory

PARDEEP KUMAR Managing Director

Are you planning a stunning vacation, instead of a common one? There are two ways to take it forward. One is to spend too much time and do it all by yourself and second is, you can save yourself from this hassle and get a professional to help you plan and book your trips. Ever wonder why someone next to you on the trip abroad got champagne but you didn’t? They probably used a professional service. Many travelers might never realize what they have missed out when they travel and didn’t choose a professional service. Professionals have access to a variety of tools that you may have been unaware of. Little things can add up and make a great vacation.. like getting you a better seat on an airplane, added facilities at hotels, premium rooms at no extra cost, event tickets, and a plan for adventurous activities. Travel companies know the market inside out and thus can make your vacation a wonderful lifelong memory. YOHO Travels Pvt. Ltd. is a tour & travel company providing tour packages all around the globe at a budgeted price that everyone can afford. We provide travel insurance and EMI based tour packages. We also have a ‘Book Now and Pay Later’ option for the customer to give them a smooth hassle-free travel experience. With a group of only three employees in 2016 to a well-recognized company in the tourism sector: A story of consistency and perseverance.

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At YOHO, it all started in a small cubical place just to establish the name in the market with a group of only three employees in 2016. It was almost 3 months when the team sold their first package. We are an ISO certified company and with years of hard work and consistency, in 2017, YOHO got certification from the IATA, then TAFI, TAAI and it was a time when it got other approvals from PATA, Ministry of Tourism, OTOAI and IATO. Recently it got certification from ATTOI and began to sell packages for international trips. Years of hard work paid and now YOHO is a well-recognized company in the tourism sector.

you get the best of sightseeing, adventure, and exploration that every destination has to offer. THE EXTENDED TRAVEL FACILITIES: FROM CREATING ITINERARIES TO CRUISE RENTALS AND MUCH MORE The travel services also extend to creating itineraries, transport facilities, accommodation, obtaining a visa, cab bookings, flight, cab reservations, and cruise rentals. The company also looks after every part of your journey, right from pick-up to departure, with the ultimate objective of ensuring a safe and smooth journey. To fulfill your bucket list we have our dedicated and committed team of staff which guides you in every way possible while planning a journey.

“Always remain positive and learn from your mistakes, and believe in yourself, These are the best thing to keep one motivated. Always establish rewards and progress toward the goals and motivate your team of employees with positive thinking.”: Mr. Pardeep Kumar, Managing Director at YOHO Travels Private Limited.

GETTING THE BEST VALUE FOR MONEY YOHO Travels believes in the customers getting the best value for money, and with that in mind, offers you travel packages at the most reasonable prices. The payment methods are very simple and secure and ensure that you, the customer, face no hassle during the entire process. Every travel query is attended instantly. The team holds clients’ feedback in the highest regard, and always welcome the opinion and suggestions to serve you better in the future. If you don’t want to spend hours researching your trips, or if you are an occasional traveler, or are traveling in such a big group that the economics and logistics of booking it yourself is an extremely time-consuming stuff, then the YOHO can make your every moment count through the best of services at a surprisingly low cost.

SPECIALIZES IN DELIVERING YOU THE BEST TRAVEL EXPERIENCES Travelers want to get the most out of their vacation, making it memorable and affordable. They want someone to tell that what could be a mistake what to try out instead. These small details go a long way in creating an exciting memory for you. YOHO Travels is a tour and travel agency based in Delhi which specializes in delivering you the best travel experiences. The company conducts tours for both domestic and international destinations with the best holiday packages that come with unbeatable deals. The tour packages take you to the most happening destinations in the world at the most attractive prices.

“To empower our workforce, we give them a certain vision towards their goal and they get rewarded for it. What I believe is not pressurize your subordinates. Keep them in line, YES! But also give them motivation and celebrate success.” Mr. Pardeep Kumar, Managing Director at YOHO Travels Private Limited.

Travel itineraries planned by YOHO Travels ensures the best of sightseeing, adventure, and exploration that every destination has to offer.

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

The destinations covered by the domestic travel packages include Kashmir, Shimla, Manali, Goa and Andaman Islands. International packages take you to the most exciting places around the world like Dubai, Singapore, Maldives, Sri Lanka, Mauritius, Bali, and Bishkek, among others. YOHO Travels offers tour packages based on duration and prices, thus giving you so many options before booking a trip. We provide excellent accommodation facilities by booking your stay at the best hotels which are famous for their services and hospitality. The travel itineraries planned by our team ensures that

Of the many advantages of getting a professional service one is a help, they can provide if something goes wrong. If you happen to miss a piece of luggage, flights are delayed, you need medical help, or if hotels are overbooked, you didn’t like the accommodations or parts of your holiday didn’t match the expectations, your travel company can rectify the situation. Your expectations and well being become their priority. So make the stunning vacation, instead of just so-so. Choose to turn every memory into a magnificent story through YOHO.

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

TOP 10 HIGHEST PAID CEOS OF INDIA India is a great country, be it wonderful places, festivals or food, it lives up with a glorified history of struggle, culture, heritage and also numerous of awesome successful entrepreneurs.top 10 CEO in India who pave the way of life in making themselves and their company a brand. Here, Business connect magazine in this article is pointing out the doors of opportunistic, and brilliant wealthy worth top 10 CEO’s of India who pave the way of life in making themselves and their company a brand. India is the place where Asia’s richest person lives. The world’s largest democratic country sums up the victory by their respectful, successful, intellectual, intelligent and zeal full minds. Money value of a person is strictly taken as a measure one’ triumphs of life.

Let’s have a small talk on such worthy wealthy Top 10 CEO in India credited goodwill account:1.MukeshAmbani( Reliance Industries Ltd. ) I don’t think there is anyone who once in life never heard of Reliance industries Ltd. Or the Wealthiest person of Asia Mr. MukeshDhirubhaiAmbani. In the list of highest-paid CEOs of India, Mr. Ambaniplaced in the list holding 44.7% of stake in the company worth with almost salary of 15 crores per annum as the leader has created the space of Reliance Industries Ltd on the red carpet glory.

2.Gopal Vittal (Bharti Airtel ) The 3rd largest telecom services provider of the nation, Bharti Airtel is headed by a phenomenal person also known as patron and philanthropist Mr. Gopal Vittal earning around 169.73 million towards annual remuneration disclosed in 2017-18 annual report.

3.CP Gurnani ( Tech Mahindra) Enduring great pain for the success. Intelligence, hard work and dedication pave his way to get such glory in his hands. C P Gurnani credits approximately 165.6 crores in his account every year as regards for his wonderful Work.

4.S N Subrahmanyam ( Larsen and Tourbo ) There are no success secrets, it is a result of preparation hard work and risk management, L&T is a company where great professional and personal ethics is described, and growth, dedication, and diligence is demonstrated. SN Subrahmanyam guides the company against the pay of more than INR 31 crores (including stock option compensation).

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5.KalanithiMaran ( sun group, suryan Ltd, Red F M, sun cable vision and Sun pictures) If you want something that you never had, then you must have to do something never done before. Television king of southern India according to Forbes is a young businessman who successfully marks his presence in the entrepreneurship world. He is a young man getting a remuneration of INR 77.9 crores for his excellency and commitment

6.PawanMunjal ( Hero MotoCorp) Chairman, MD and CEO of Hero Moto corp Mr. PawanMunjal directing the show commendably and serving the places of customer need first. “A lot of hard work and a little bit of luck, I guess, can create magic” assert Mr. PawanMunjal. Loser quit when they Fail, but winners fail until they succeed. PawanMunjal is one of the highest paid CEO has the worth of $3.2billion as per Forbes.

Also Read: Top Business Leaders in India 7.Salil Parekh ( Infosys) Patience, persistence and determination make an unbeatable package of triumph. Mr. Salil Parekh is one the successful leaders who have taken the organization to the next level. The glorified IT company is lead by serving his wonderful time and consideration of nearly INR 35 crores.

8.SatyaNadella ( Microsoft India) Microsoft is a company Heard by every single child also, be it Mobile Phone, Computer software, IT solutions or many more. The firm has its distinctive features and functions. Microsoft India is a great approach, for which we have placed the name in the sky earning $25.84 million in remarks.

9.YogeshChanderDeveshwar (ITC) The value of an idea lies in using it right. “You will never know your limits until you push yourself to them.” Rightly said by a philosopher. The Indian Tobacco Company (ITC) is the fast moving consumer goods industry known for its distinctive style and quality assurance. Mr. YogeshChanderDeveshwar is also featured as 7th best performing CEO of the world is India’s longest-serving CEO getting a pay of INR 1 CRORE per month.

10.GuenterButschek (Tata motors) The man in the place where success comes from delegating tasks, risk-taking, and handling an extremely diverse workforce always earns praise for his wonderful efforts. Mr. GuenterButschek is the person who works hard for the Most prestigious company of the nation gets a remuneration of around INR 22 crores for the developmental approach to the company.

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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INDIA | WWW.THECEOSTORY.IN | Vol -1 | Issue -4 | January 2020

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The 30 incredible stories of Indian CEOs 2019 | The CEO Story