CREATING A VALUABLE TRUST OF CLIENTS
to this, they also collate regular customer feedback w.r.t. their products and overall ambience in the store with the help of POS level feedback forms which are automated through their system.
Baggit has always focused on providing the optimum product mix comprising of the latest trends to cater to all customer segments. With the launch of gg, they have developed a value line of merchandise for addressing the needs of the price conscious customers who do not want to compromise on quality too. By addressing the needs of their end user, they are also keeping up with the client’s expectations, hence it’s a win-win situation overall. Adding to this, they have also created a recyclable product range that will soon hit the stores giving both clients and end-user variety in terms of collection.
Combining inputs from R&D led activities with the creative ideas and customer insights they are able to take the product and customer experience to the next level hence contributing to the growth of the company.
ACHIEVEMENTS AND MILESTONES TO BE PRAISED FOR • 2000 - First exclusive Brand Outlet launched • 2005 - Nina Lekihi voted as one of the most powerful business women by Business Today. • Ranked the highest selling brand in Large Format Stores - Handbags category. • 2014 - Peta Vegan Fashion award - Best Brand Women’s Wallet category • 2017-18 - Presence in international markets like Srilanka & GCC. • 2019 - Presence across 1000+ doors PAN India including 50+ Exclusive Business Outlets
SYNCHRONIZING WITH THE LATEST NEEDS OF MARKET
Change is the only constant and any brand in the accessories market is their competition. They as a brand stay relevant via in house product designs and also meaningful message driven campaigns. From 3 decades Baggit has stood for a seamless combination of style, strength and design in the fashion industry. The ‘PutItOnTheTable’ campaign last year helped to strengthen the brand image. Focusing on gender equality, the campaign captured the essence of the issue with Bollywood youth & style icon; Shraddha Kapoor is the brand ambassador.
• Best Performing Retailer - Fashion Accessories Inorbit (2010) • Best Brand Award - Shopper Stop (2011 - 15) • PETA Proggy Award - Fashion without cruelty (2014) • Make In India - Award for Excellence (2015) • Best TVC of the Year - The Activation Venues Forum Awards (2018) • 26th most watched TVC (2018) - Campaign India Top 50 Ads of 2018
WORK LIFE AT BAGGIT
At Baggit they strongly believe in values such as Professionalism, Respect & Trust and Excellence. When they recruit professionals, they train them and help them to adjust to the working atmosphere of the organization. They have executives who are still there with them for the last 25 years. Today, they recruit professionals based on their specialized sectors, they believe in converting industries into universities where they learn, train and grow, which also helps in the growth of their employees professionally and personally. At Baggit, they stringently encourage work life balance. Every year they organise camps, yoga sessions, regular vision seminars, etc. for their employees, which boosts wellness and develops a positive approach towards the company even during the challenging times.
FUTURE PLANS In India, Baggit currently has its presence in 100+ cities including Metros and Tier II cities, with 55 Exclusive Business Outlets around 750 plus counters, including LFS and Trade. In the coming months, they have plans to open their exclusive outlets in Tier II cities and also introduce a value line of merchandise for addressing the needs of the price conscious customers who do not want to compromise on basic quality too. Apart from its presence in Sri Lanka, the brand has entered Dubai as well and is exceptionally performing well. The bigger vision is to make Baggit a global brand in other countries.
GOING INTO THE DEPTHS OF RESEARCH
R&D plays a significantly important role at Baggit as it helps them to be synchronized with the market trends and maintain a competitive edge by sizing up the business opportunity. They regularly conduct Brand Health Check and Usage and Attitude study to monitor brand performance and constantly keep tabs on the changing category behavior. Adding 35
www.businessconnectindia.in | Vol. 2 | Special Edition December 2019 INDIA
