Business View Magazine | Women of Excellence 2020

VOL 1 | ISSUE 3 | MARCH 2020

GLENDALE ACADEMY

FUTURE-READY EDUCATION FOR 21ST CENTURY INDIA ANJUM BABUKHAN DIRECTOR, GLENDALE ACADEMY

Just Go Digital March 2020 Business View | 1 |

| 2 | Business View March 2020

March 2020 Business View | 3 |

EDITOR’S

NOTE

In the wake of COVID-19 pandemic, almost all the countries in the world have had a huge impact for last couple of months. The business sentiments have been witnessing a decline in major economies across the globe. Apart from this, the ‘first world’ countries have been the most affected in this crisis including the USA, the UK, Germany, Italy, France, and Spain among others. Overall, more than ten million people have been reported to have infected with coronavirus. In the United States itself, the number of COVID-19 patients has reached past the tally of one million and the number of deceased individuals has crossed the tally of 60,000. Nevertheless, we should not let such negativities ruin our mind, body and soul.

So far, India has managed to keep things under check. India, under the apt leadership of Prime Minister Modi, has been doing wonderfully to protect the lives of 1.3 billion people. Even countries with better medical facilities have been struggling to control the pandemic for last two months. Having said that, the implementation of lockdown in India has been hailed by many countries and organizations across the globe. However, the onus is on us now; we should not loosen up and let things go out of control. We have to abide by the rules and help our country come out of the emergency.

In such testing times, we should not forget to applaud our Corona warriors who have been doing everything possible for last two months. Our doctors, nurses, medical staff, pharmacists, and police personnel have been protecting our lives staying on the forefront.

We should keep in mind that they too have families but for us they have put their lives at risk. Unfortunately there have been several instances of doctors, nurses and police staff dying due to the deadly virus. We should be grateful to such bravehearts who have been giving their best to protect our lives. Their sacrifices should not go in vain.

In the meantime, there is a special need to salute the women power who have been doing their jobs brilliantly. They are handling dual responsibilities quite well with all the dedication and devotion required. Having said that, I am not trying to dilute the fantastic job being done by male doctors and related staff on the forefront.

Taking into consideration our women special edition, we are trying to emphasize the role of women corona warriors. In our effort to showcase the outstanding talent and abilities of women entrepreneurs and leaders, we have come up with this issue covering a number of female personalities. I hope you will find the issue inspiring.

Enjoy reading and stay safe!

Unnati Katiyar Editor Business View Magazine

||44||Business BusinessView ViewMarch March2020 2020

Vol 1 | Issue 3 | March 2020 | Rs.249 Publisher Sunny Sehrawat Sr. Editor Shubhra Krishnan Sub. Editor Kriti Dhara, Unnati Katiyar, Nancy Business-Head Sharmin Sarwar Corporate Team Sonali Ray, Khusboo Gupta Avneet, Ankit Sharma Director Ad. Sales & Marketing Adil Sarwar Creative Head Rahul Kushwaha Designing Team Basundhara Maitra, Priya Bhuradia

Data Analyst Team Aakash Kumar, Jyoti Sharma, Avinash, Puneet Dixit Manager-Digital Marketing Bharti Sharma Operations-Head Shiva Anand and Erin O International Correspondent Alyson and Paola M Finance Head Dheeraj Kumar Jha Legal Affairs Yuvraj Soni Human Resources Ruhi Gupta

Registerd Office DIGITECHMEDIA, Village Tilang Pur Kotla, New Delhi -110043 Contact: corporate@businessviewmagazine.in Published From DIGITECHMEDIA, 106, Vishwa Sadan Tower, District Centre, Janakpuri, New Delhi - 110058 Contact: corporate@businessviewmagazine.in

Just Go Digital Copyright Š 2019 DigiTech Media, All rights reserved Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held resposnsible for any errors therein.

March 2020 Business View | 5 |

Profiles...

COVER STORY C O V E R

BUSINESS VIEW MAGAZINE: PLEASE WALK US THROUGH ACADEMY’S PROFILE. Anjum: Glendale Academy was founded in 2003 with the vision to “empower and enrich lives through the powerful medium of education.” We are an international school, offering both Cambridge and CBSE curriculum, adhering to world class standards in infrastructure and pedagogy. Our aim is holistic development of our students by cultivating both character and competence to create global citizens of the 21st century. We equip our students with 21st century life skills and we believe in developing the potential of each child through the theory of Multiple Intelligence propounded by Dr. Howard Gardner.

I am also a part of a spiritual book club which I love and grow from. In short, when I nurture learning and enrichment for myself, then creating learning and enrichment opportunities for others comes natural.

I believe in learning from everyone I meet. I see myself as a bee gathering nectar from myriad flowers of knowledge and synthesizing them to create the sweet honey of wisdom which I love to share with others.

FUTURE-READY EDUCATION FOR 21ST CENTURY INDIA S T O R Y

BUSINESS VIEW MAGAZINE: WHAT’S THE BIGGEST FACTOR THAT HAS HELPED YOU BE SUCCESSFUL? Anjum: “Living in the Twain”-Residing in both the west and east gave me the perspective of both worlds. I grew up in the US and my marriage brought me to India where I got a platform to understand and bring into education - the best of both worlds. This twain fusion, by synthesizing various disciplines is my success factor, I feel.

BUSINESS VIEW MAGAZINE: WHAT ARE THE MOST IMPORTANT DECISIONS YOU MAKE AS A LEADER OF YOUR ORGANIZATION? Anjum: I focus on the pedagogy which fuels learning and development to help us continuously evolve and to stay ahead of the times. I believe in leadership density and to empower numerous instructional leaders throughout our schools to carry forward the school vision. We have a Strategy in Action Team of Instructional leaders with whom I continually train on a weekly basis and share my learnings which they then trickle down to the rest offaculty & students. Teacher Training and Development is an area which is very close to my heart.

ANJUM BABUKHAN DIRECTOR, GLENDALE ACADEMY EMPOWER AND Moreover, I have an honours degree in Psychology from Chicago and I was able to use that to help synergize neuroscience into education to make learning more “Brain-Compatible”.

BUSINESS VIEW MAGAZINE: WHAT ARE YOUR SUCCESS HABITS? Anjum: I believe in being a lifelong learner and I keep developing my own spectrum of human potential across the multiple intelligences. I keep attending courses from Ivy League institutions like Harvard and Stanford and I try to incorporate the learnings in my group of institutions. I love art and each year I try and do an art course from the Art institute of Chicago.

“

ENRICH LIVES THROUGH THE POWERFUL MEDIUM OF EDUCATION

10

Explore the Beauty and Peace Bhutan with EXPLORE THEofBEAUTY AND

PEACE OF BHUTAN WITH ‘MY BHUTAN’

‘MyBhutan’ CHECHAY NIDUP

CHECHAY NIDUP DIRECTOR OF OPERATION, MY BHUTAN

hat are some of the foreign locations that come into your mind when you look for peace and serenity?

Among a whole lot of locations, Bhutan would have also topped the list. In last several years, Bhutan has oing everything requisite to introduce and showcase rld its beauty and heavenly ambience. Today we will out a travel service which has been working towards g the tourism sector in Bhutan. We are talking about ther than MyBhutan itself.

utan was founded by His Royal Highness Prince Jigyel Wangchuck and Matthew De Santis in 2013 with the t to allow for guests to explore deeper into Bhutan also supportingsome of Bhutan’s most importantnonnitiatives. They are boutique in nature and take pride vering comfort blended with extraordinary, once-in-ae journeys through one of the world’s most remote and ored countries.

interests so that they could extend this program beyond MyBhutan and to other Bhutanese tour operators. They are also emphasizing upon healthy public relations, strong team coordination and zero tolerance towards both disposable plastics and trekking practices that harm the environment.

20

To carve a niche in the domain, they spent a lot of time composing their team. Since their values are so important to them, it was necessary to find environmentally concerned and socially conscious team members. Not only did they set the highest recruiting standards in the industry for their team members to be experts in tourism, but each person had to be a leader.

Chechay Nidup Director of Operations

RUSHING TO NEW DIMENSIONS IN LIFE

g about the forte of the company, ever since the indusvatized in 1991, the majority of all Bhutan travel has ted around the same general route and program. In a y so unique in culture, diverse in environment, pron ancient wisdom and healthy in livelihood, it seemed ding not to curate new experiences that allow for the to access Bhutan’s people and place beyond the indusm. This is a pioneering approach for the Bhutan tourdustry.

You may recognize some names on their executive team. Their CEO Matthew DeSantis (one of Bhutan’s longest residing foreigners) and Director of Operations Chechay Nidup work alongside each other. Together, they organize and manage the company’s daily operations and services. Eric Wilson is their CMO, Brian Partridge is their CTO, Milton Glaser is their Design Director and Bethany Betzler is their Partnerships Director. Their technology team is based in the United States, Bhutan and India. Their sales, customer support, and service teams are based in Bhutan. Their media department is a blend of both local and foreign team members.

Talking about the competitive advantage of the company, their access to Bhutan’s people and place is unprecedented.

Chechay gives credit to her team for helping her become a leader. Her service team comprises the industry’s most talented guides and drivers. Their sales and customer support teams are super attentive to detail and very responsive to their guests. Their technology team is innovative, flexible and intelligent. She finds her inspiration from His Majesty the Fourth King of Bhutan Jigme Singye Wangchuck. “I grew up admiring His Majesty’s far-sighted vision and his interest to measure Bhutanese wealth through happiness (the Gross National Happiness policy)”, she says.

DR. KAVITA KHULLAR PRINCIPAL, THE CAMBRIDGE SCHOOL- DOHA

unders of the MyBhutan know that Bhutan is a trip of a e; even for the most experienced traveler. Considering eir team — based in the capital city of Bhutan and the States — meticulously designs every detail of every nce and pushes the boundaries beyond ordinary travel the guests leave Bhutan with the satisfaction of their ving been as unique as they are.

OVIDER OF HIGH END EXPERIENCE g about the goal of the company, apart from specialn providing the highest end experiences in the KingMyBhutan launched a program during Q4 of 2019 they hope will set a new industry standard for colly protecting Bhutan’s environment. MyBhutan made mmitment to become Bhutan’s first plastic-free travel on and fully green trekking service. They are now ping a model with foreign parties who have similar

“Aside from being proud that I get to work with such an eclectic group of people, I am most proud that MyBhutan has developed a community-minded arm of its business that invests in projects for the greater benefit of the nation”, asserts Chechay. In addition to supporting nonprofit organizations, MyBhutan has created various wildlife protection projects and is a key contributor to a private initiative led by the Central Monastic Body to preserve the country’s tangible history for generations to come.

SEE THE UNSEEN AND HEAR THE UNHEARD Before even welcoming their first guest, MyBhutan spent years meeting with government officials, religious leaders, rangers, village headsmen and families all throughout Bhutan in order to create experiences that had never before been developed in Bhutan. Their mission was to travel the length and breadth of Bhutan in a bid to see the unseenand hear the unheard. This approach conditioned them to have the most unparalleled network, deepest knowledge base, and most extensive collection of content in the industry.

THE RELIABLE NAME FOR BRAND CREATIVE AGENCY MEENAKSHI TIWARI CO-FOUNDER, TRIVERSE

As far as decision making is concerned, most of the company decisions are made collectively. However, in order for these collective decisions to be successful, it is important that the people making them are thoughtful individuals. So, team recruiting is one of the most important decisions that she takes herself since it is the root to many of their other decisions!

In comparison to other Bhutanese companies, MyBhutan likely has Bhutan’s most progressive, modernized and technology-driven work environment.’They also invest in human capital development; enhancing team members’ skill sets or helping them to acquire new ones. “We believe that our company experiences higher productivity and greater creativity when team members have the freedom to explore new projects on their own. With this freedom, however, we expect high performance. I believe our performance expectations are some of the highest in Bhutan”, says Chechay.

“Aside from being proud that I get to work with such an eclectic group of people, I am most proud that MyBhutan has developed a community-minded arm of its24 business that invests in projects for the greater benefit of the nation”

Chechay Nidup

Bhutan has managed to preserve its unique culture and traditions and conserve its pristine environment thanks to the nation having remained in absolute isolation until recently. A journey to Bhutan is a life-changing experience.

People leave this last Shangri-La with a clearer sense of understanding of both themselves and their surroundings.

MyBhutan is leading Bhutan tourism into a higher quality generation of exploration through their beautiful nation; and it takes leaders like Chechay Nidupto make this possible.

THE R

BRAND

28

owadays, leading nith of success requ ing in creativity. It your project to som cy, rather it’s abou the project and its brand creative agency knows w the meaningful brand solutions. T about one-of-a kind-brand creativ lor-made solutions as per the re We are talking about none other t

| 6 | Business View March 2020 MEENAKSHI TIWARI CO-FOUNDER

Triverse is a brand creative age businesses with a full spectrum help grow the business. From its erse proudly partners established startups who like to believe in the a strong belief in Ideas Cause Ch informed mindset behind every

THE FIRST CHOICE FOR INVESTMENT IMMIGRATION PREEYA MALIK MD, STEP GLOBAL

32

BECOME A BETTER VERSION OF YOUSELF THE NOVUS WAY

BECOME A BETTER VERSION OF YOURSELF THE NOVUS WAY – SAPNA HANDA

SAPNA HANDA FOUNDER, NOVUS IMPECCABLY YOU IMAGE CONSULTING

38

n our personal, professional and social lives, there are instances when we tend to feel inferior due to our appearance, behavior and communication.

We become hopeless and nervous in the absence of a proper solution to this quandary. Gradually, this leads to less confidence and low productivity in personal and profession life. So, what is the solution to this? Where to find the solution, who to approach? Today we are going to talk about a lady who has single-handedly transformed the life of a number of people who went through similar dilemmas. We are talking about none other than the pioneer in thearena of Image building – Sapna Handa. Her firm ‘NOVUS Impeccably You’ has been the place-to-go for all kind of personal, professional and social predicaments.

Her company deals with all kind of solutions – corporate, individual, personal and social in terms of Appearance, Behavior and Communication (ABC).

All these modules are based on a person’s dilemmas, something on the outside which is not internally fitting into the circumstances/ or the authentic internal you. People normally face everything externally. External situation wherein they don’t have good relationship in office, externally somebody is not appreciating them as far as their appearances are concerned. People start visualizing that because of all this, they are not successful in their career. It all start from there, people start looking at them down.

BRAND CREATION Half of the problems are solved when they are able to figure out that they are not good in communication skills, probably their body language is not updated or they have to update their wardrobe to lift up the professional level. When they get in touch with Sapna, she helps them

Sapna Handa Founder, NOVUS Impeccably You Image

THE NEWS PORTAL YOU CAN BANK UPON VIDHYASHREE FOUNDER, THE COVAI POST

She is the one-stop solution to the problems pertaining to projecting your right image in society professionally, socially, personally. “I make them unleash the true potential. At the same time, I also act as catalyst in their personal growth”, asserts Sapna. She acts as a person who helps them push from one level to another by handholding them through her modules. The modules are based on her book “From Novice to Novus”.

Depending upon the professio helps them make a distinction am wide range of dressing attires. “I their wardrobe. Clothes commu they speak a story. They speak you. Long before you have en place, you have already ann your status through your dressin Be so impeccable and crisp wit dressing that people are able to ate you with your brand”, says S

If people don’t look at you as a how will they approach you to them a brand in the industry? Yo to walk the talk every single day as your wardrobe, communicatio sonality are concerned. Sapna out the USP of her clients. How c market their USP? She helps th they speak, the way they walk of ground work is required dur process.

MANIPULATION OF YIN AND YANG Apart from this, she makes people of ‘yin and yang’ personality tra ing friendly, casual and informa

The News Portal Y Can Bank Upon

VIDHYASHREE FOUNDER THE COVAI POST

42

Contents 16 22

choose a right attire which sui executive level. It speaks about th of brand you are. She gives a personal style to people who hav carrying a monotonous dressin for over a long period of time.

Goa Experience-the travel guide for first time visitors List of Substantial Tools for Digital Marketing Agency in 2020

26

Why More Entrepreneurs Necessitate to Make Health and Wellness a Priority

36

Improve Well-Being: What Can You do to Keep Yourself Fit and Healthy

March 2020 Business View | 7||7 | March 2020 Business View

Stand up speak up t yoursel skills an with tech opportun at the top women le let profess for a mome necessary it’s impor rules and ha

| 8 | Business View March 2020

March 2020 Business View | 9 |

C O V E R S T O R Y

Sow

aC

har

acte

r

Rea

pa

Des

tin

y

GLENDALE

r

Academy

INTERNATIONAL Cultivating Character & Competence

GLENDALE ACADEMY:

FUTURE-READY EDUCATION FOR 21ST CENTURY INDIA

ANJUM BABUKHAN

T

he Government of India in its latest budget has emphasised upon the education sector. It has highlighted the need of job-oriented education based on skills. There is need of schools and colleges in India which could offer future-ready education. Today, we are going to talk about one such school which has imbibed the modus operandi of offering future-ready education in its curriculum since inception. We are talking about none other than Glendale Academy. In a conversation with AnjumBabukhan, Director of Glendale Academy, Business View Magazine asked many questions pertaining to leadership and operations of the institute. Read below the complete interview:

| 10 | Business View March 2020

March 2020 Business View | 11 |

C O V E R S T O R Y

BUSINESS VIEW MAGAZINE: PLEASE WALK US THROUGH ACADEMY’S PROFILE. Anjum: Glendale Academy was founded in 2003 with the vision to “empower and enrich lives through the powerful medium of education.” We are an international school, offering both Cambridge and CBSE curriculum, adhering to world class standards in infrastructure and pedagogy. Our aim is holistic development of our students by cultivating both character and competence to create global citizens of the 21st century. We equip our students with 21st century life skills and we believe in developing the potential of each child through the theory of Multiple Intelligence propounded by Dr. Howard Gardner.

BUSINESS VIEW MAGAZINE: WHAT’S THE BIGGEST FACTOR THAT HAS HELPED YOU BECOME SUCCESSFUL? Anjum: “Living in the Twain”-Residing in both the west and east gave me the perspective of both worlds. I grew up in the US and my marriage brought me to India where I got a platform to understand and bring into education - the best of both worlds. This twain fusion, by synthesizing various disciplines is my success factor, I feel.

Moreover, I have an honours degree in Psychology from Chicago and I was able to use that to help synergize neuroscience into education to make learning more “Brain-Compatible”.

BUSINESS VIEW MAGAZINE: WHAT ARE YOUR SUCCESS HABITS? Anjum: I believe in being a lifelong learner and I keep developing my own spectrum of human potential across the multiple intelligences. I keep attending courses from Ivy League institutions like Harvard and Stanford and I try to incorporate the learnings in my group of institutions. I love art and each year I try and do an art course from the Art institute of Chicago.

| 12 | Business View March 2020

I am also a part of a spiritual book club which I love and grow from. In short, when I nurture learning and enrichment for myself then creating learning and enrichment opportunities for others comes natural.

I believe in learning from everyone I meet. I see myself as a bee gathering nectar from myriad flowers of knowledge and synthesizing them to create the sweet honey of wisdom which I love to share with others.

BUSINESS VIEW MAGAZINE: WHAT ARE THE MOST IMPORTANT DECISIONS YOU MAKE AS A LEADER OF YOUR ORGANIZATION? Anjum: I focus on the pedagogy which fuels learning and development to help us continuously evolve and to stay ahead of the times. I believe in leadership density and to empower numerous instructional leaders throughout our schools to carry forward the school vision. We have a Strategy in Action Team of Instructional leaders with whom I continually train on a weekly basis and share my learnings. They trickle down learning to the rest of faculty & students. Teacher Training and Development is an area which is very close to my heart.

“

EMPOWER AND ENRICH LIVES THROUGH THE POWERFUL MEDIUM OF EDUCATION

March 2020 Business View | 13 |

C O V E R S T O R Y

BUSINESS VIEW MAGAZINE: HOW DO YOU ENCOURAGE CREATIVE THINKING WITHIN YOUR ORGANIZATION? Anjum: Creativity is a very important 21st century skill that differentiates us from Artificial Intelligence. I have attended the Project Zero Course from Harvard and we have installed its “Culture of Thinking” at our group of Institutions. I have also attended a Design Thinking Course from Stanford. At every step, we ensure that we give our students and teachers various platforms to express. We have developed a unique Five Strands curriculum for our Visual and Performing Arts with best methodologies from across the world. Harvard’s Project Zero – “Studio Thinking” covers eight habits of mind that can’t be taught in academics alone but it is done through our Visual &Performing Arts. We have an annual art fest and regular exhibitions on art in a local art gallery that gets our children excited. We have a literary fest for creative writing, elocution, debate and annual theatrical plays to promote drama. We have the ‘Leader in Me’ Program integrated into our curriculum which encourages students to become proactive leaders and think out of the box for life skills and nurture their creative thinking skills.

BUSINESS VIEW MAGAZINE: WHICH IS MOST IMPORTANT TO GLENDALE ACADEMY—MISSION, CORE VALUES OR VISION? Anjum: At Glendale our mission, vision and values are integrated and are so intertwined that you cannot separate one from the other. I believe these three are the core of any organization. And each must reinforce the other for only then can there be perfect harmony and synergy.

| 14 | Business View March 2020

BUSINESS VIEW MAGAZINE: WHAT IS ONE CHARACTERISTIC THAT YOU BELIEVE EVERY LEADER SHOULD POSSESS? Anjum: Walk your talk! A leader should be a good role model and lead the way through example. As the saying goes, “Your talk talks and your walk talks, but your walk talks louder than your talk talks.” I believe in lifelong learning and I myself lead the way by going the extra mile to develop my own spectrum of multiple intelligences which I aspire to nurture in others.

BUSINESS VIEW MAGAZINE: WHAT ARE THE BIGGEST CHALLENGES FACING FEMALE LEADERS TODAY? Anjum: The world needs to understand that there is no doubt that we are equal. However, we need to understand that we are not identical nor equivocal. Women are expected to do it all-while being the best mother and wife and address all the challenges at work. Juggling multiple roles and responsibilities and to struggle to be taken seriously in a chauvinist driven world can be challenging world-wide. What if we reversed the expectation? What if men had to do it ALL? How would they do? Are they thriving in the areas we thrive?

It has always been an eternal challenge for women leaders to shatter the glass ceiling- to break the mindset that women cannot rise to the challenges of the workplace because of domestic roles and responsibilities. To be soft and empathetic is often considered as a weakness, yet the world needs more of it today. The eternal challenge faced by women leaders is that of balancing the yin and yang. But I feel, men need a dose of yin too! By

the way, Yin-Yang is one of my favorite symbols. Let us acknowledge the wholeness in this duality!

BUSINESS VIEW MAGAZINE: WHAT ARE YOU DOING TO ENSURE YOU CONTINUE TO GROW AND DEVELOP AS A LEADER? Anjum: Like I mentioned earlier, I go the extra mile to develop my spectrum of human potential. I keep upgrading my knowledge from Ivy League institutions and also take interest in various hobbies from art to ikebana to yoga, taichi qigong, from spiritual book clubs to travelling to aromatherapy.

BUSINESS VIEW MAGAZINE: HOW DO YOU BALANCE WORK AND LIFE RESPONSIBILITIES? Anjum: Balancing work and life is a continuous challenge for me. But I try to spend quality time with my family. We go on vacations,we try to keep dinner time gadget-free so that we can have conversations. Though I am a very active participant in my role as Director-Education, I believe in leadership density and in empowering others to carry on even without my presence. A leader’s job is not just to make his/her presence indispensable but to create future leaders to carry on the legacy. So empowering others and delegating responsibilities gives me the much-needed balance between work and life.

I have also authored a book called ABC’s of Brain Compatible Learning which has info-nuggets for parents and educators on how to make learning memorable and long lasting! I have also uploaded free YouTube videos on the chapters of my book as a resource available for all to use! These are some of the legacies I have created as a leader, to guide others even without my presence!

BUSINESS VIEW MAGAZINE: WHAT ARE SOME OF THE WAYS PEOPLE FROM YOUR [INDUSTRY/FIELD] ARE MAKING A DIFFERENCE IN THE WORLD? Anjum: By using education to make a positive difference to the world around us. We, at Glendale, are the pioneers in incorporating the United Nation’s Sustainable Development Goals (UNSDGs) into our curricu-

“

lum. I was the only person from the entire subcontinent to attend Harvard University’s Think Tank on Global Education in 2017. Within days of returning from there, we were the first school in India to implement the same immediately in our institutions! Using these goals, we have done a lot of community outreach and also numerous sustainable initiatives which help sow the seeds of character in our students to help them utilize their competencies effectively and in the right manner!

BUSINESS VIEW MAGAZINE: WHAT IS YOUR USP THAT MAKES GLENDALE ACADEMY DIFFERENT FROM THE OTHER BUSINESSES IN SIMILAR DOMAINS? Anjum: Glendale develops the full spectrum of human potential. We believe that each child is gifted and unique and “the more ways we teach, the more children we reach.”Glendale pioneered the use of Multiple Intelligence methodology and 21st century skills to develop the potential of each child and to equip them with character and competence to emerge as global citizens of the world.

BUSINESS VIEW MAGAZINE: WHAT IS THE BEST ADVICE YOU CAN GIVE TO OUR READERS? Anjum: Be a lifelong learner and make sure you give back to the world and leave it better than how you found it. In the words of Maya Angelou, “Do the best you can until you know better. Then when you know better, do better.” Your legacy is every life you have touched. Make sure you leave a great one!

YOUR TALK TALKS AND YOUR WALK TALKS, BUT YOUR WALK TALKS LOUDER THAN YOUR TALK TALKS

March 2020 Business View | 15 |

G The Travel Guide for First Time Visitors

| 16 | Business View March 2020

G

Travelling is one activity that each individual must attempt at least once in a year

Goa, the beach capital of India, is a hub of tourism. On the off chance that you are anticipating a sensational occasion, at that point Goa is the opportune spot for you.

The tourism of Goa permits you to encounter the perfect harmony of different societies. It is loaded with impeccable sanctuaries along with brilliant houses of worship. The city has different vacation spots, which offer a total bundle of fun and skip.

Travelling for the first time in any place needs guidance. So whether you are planning and looking to travel alone or with friends and family, go through some research and seek the help of an experienced person..

A Meteoric Guide for Your Trip Vacation is the main choice left with individuals of this contemporary world to invest some energy with dear ones.

While simultaneously it is critical to have the manual for searching the spot in a superior manner, Business View Magazine presents you with the travel guide for first-time travellers who want to visit Goa so they can appreciate travel effortlessly and with comfort.

• We can start with the preferred language in Goa- Konkani, Marathi, mainly in English and Hindi.

• Goa has one of the world’s best coastlines, sun-kissed

•

seashores, peaceful environment, age-old sanctuaries, and old-world places of worship.

A safer place to travel.

1. How To Reach Goa

By Flight- Dabolim Airport is 29 kilometres from the state’s capital, Panjim.

It is very much associated by daily flights from Chennai, Mumbai, New Delhi, Hyderabad, Cochin, and Bangalore.

By Train– Two major stations (Madgaon and Thivim) which are all around associated via trains from everywhere throughout the nation.

By Bus- There are many private and public bus services in Goa that offer services. Some government services (KSRTC, MSRTC, and KTC), private bus and Goa conduct a daily transport administration from significant urban communities like Mumbai and Pune.

Rent a Bike -Employing vehicles and cruisers on a selfdrive premise is a famous vehicle choice in Goa. This is truly an outstanding and most affordable approach to visit the seashore capital all alone. Simply get a bike or four-wheeler by submitting• ID proof and set off on a definitive outing around Goa. March 2020 Business View | 17 |

2. Best Time to Visit Goa is a state situated in Western India and is known for being one of the most famous traveller destinations in the nation. Normally, a large group of intriguing and novel exercises have sprung up in Goa to keep sightseers drew in and to guarantee that they have the best of times.

Tourist season is between November to March.

The winter is a long time in Goa, has an entirely pleasurable and moderate climate.

Festivals that are Celebrated The most mainstream festivals in Goa are Christmas, Ganesh Chaturthi, New Year’s eve, the Shigmo celebration and the Carnival.

Since the 1960s, the festivals of the Shigmo and jamboree have, for the most part, moved to the urban parts.

Be that as it may, as of late, these celebrations are considered more to be a method for pulling in vacationers and therefore, celebrated with extraordinary pomp and show.

Monsoon Season The Goa travel guide will be incomplete without referencing the atmosphere of Goa that highlights moderate temperature, displaying negligible varieties during all the seasons. Climate of, India is extremely charming that will urge vacationers to spend their days off devoid of a lot of stress.

You can visit Goa whenever you feel like but the best time to visit Goa is peak of seasons.

• For example from mid-July to late September or peak winters for or from November end to February when Goa Carnival Festival starts.

3.

Where To Stay( Hotels, Luxury Accommodation, Cottages) • At Baga/ Calangute • Arambol/Ashwem • Staying at South Goa Coming to convenience, you can

| 18 | Business View March 2020

locate a 3-star, 4-star, 5-star, resorts, seashore inns, visitor houses and that’s just the beginning.

You can pick any alternative depending on your financial limit and your prerequisites.

There are many travel locales to assist you with Goa lodging appointments.

• • • • • • • •

On the off chance that you mean to book extravagance convenience, pick South Goa. Furthermore, on the off chance that the monetary allowance is at the forefront of your thoughts while picking convenience, at that point North Goa inns and resorts must be your pick.

7.

•

4.

• • • • • • • •

A Fun and Thrill Water sports Beaches Night life Cruise Visiting nature resorts Hiking and trekking Temples, churches and forts visits Food

5. How Many Days are Best- Suited for Goa Visit Goa for 3-4 days for a brisk loosening up the holiday by the seashore. Goa merits a more extended remain, ideally between multi-weeks to 10 days.

6. Shopping is a Great Fun Several flea markets and night bazaars like Mapusa Market, Panjim Market, Anjuna Flea Market, Calangute Market Square, Baga Market, Saturday Night Bazaar at Arpora, Mackie’s Night Bazaar and more.

You can purchase various items, products that include • Handicrafts • Accessories • Clothes

Artificial jewellery Souvenirs Spices Pickles Antiques Textiles Carpets beachwear Footwear and lots more

What to Pack and Wear Light cotton garments and a solid sun block, Shoes on the off chance that you intend to trek up one of the posts in Goa. • Tops and shades which will come conveniently on the seashores and keeping in mind that touring Swimsuit and seashore gear.

Goa is one of the nature-driven destinations. Being a first time visitor or the second, you always need help in terms of travelling spot or stay, the ultimate guide will surely help you to answer many questions that arise while travelling to a place.

While parts of it have a city vacationer feels can just need to turn their head to locate a green space, even in the core of Panjim the capital Goa. The best time to see nature in the entirety of its greatness is the storm’s time frame. It is one of the presumed places for a head party goal for vacationers. Despite this, this spot has still figured out how to hold its old-world magnetism, beholding back to when the Portuguese despite everything governed here.

Subscribe Today

Never Miss Our Issue Just Go Digital Yes! I would like to subscribe* Business View Magazine I am enclosing the Cheque/DD No. ............................................... dated ................................ of Rs ......................... of Bank ..................................................... Branch.......................................... drawn in favour of DIGITECHMEDIA. My Personal mailing details (IN BLOCK LETTERS): NAME .........................................................................................

Address......................................................................................................................................................................

City ....................................................... State .................................................. Pin ..................................................

Phone ................................................................. E-mail ...........................................................................................

Now you can also subscribe through credit card: visit - http://www.businessviewmagazine.in All the payments are accepted in Cheque/DD favouring: DIGITECH MEDIA, 106, Vishwa Sadan Tower, Janakpuri, District Center, New Delhi- 1410058 *This offer is valid in India only. Please mention your name and address on the back side of your Cheque/DD. Cancellation and refunds are not allowed.

If you have any query, please send us the email to corporate@businessviewmagazine.in or call to +91 9911 035 794.

March 2020 Business View | 19 |

Explore the Beauty and Peace of Bhutan with

‘MyBhutan’ CHECHAY NIDUP

hat are some of the foreign locations that come into your mind when you look for peace and serenity?

Among a whole lot of locations, Bhutan would have also topped the list. In last several years, Bhutan has been doing everything requisite to introduce and showcase the world its beauty and heavenly ambience. Today we will talk about a platform which has been working towards boosting the tourism sector in Bhutan. We are talking about none other than MyBhutan itself.

MyBhutan was founded by His Royal Highness Prince Jigyel Ugyen Wangchuck and Matthew De Santis in 2013 with the interest to allow for guests to explore deeper into Bhutan while also supportingsome of Bhutan’s most importantnonprofit initiatives.They are boutique in nature and take pride in delivering comfort blended with extraordinary, once-in-alifetime journeys through one of the world’s most remote and unexplored countries.

Talking about the forte of the company, ever since the industry privatized in 1991, the majority of all Bhutan travel has circulated around the same general route and program. In a country so unique in culture, diverse in environment, profound in ancient wisdom and healthy in livelihood, it seemed misguiding not to curate new experiences that allow for the guests to access Bhutan’s people and place beyond the industry norm. This is a pioneering approach for the Bhutan tourism industry.

The founders of the platform know that Bhutan is a trip of a lifetime; even for the most experienced traveler. Considering this, their team — based in the capital city of Bhutan and the United States — meticulously designs every detail of every experience and pushes the boundaries beyond ordinary travel so that the guests leave Bhutan with the satisfaction of their trip having been as unique as they are.

The provider of high end experience Talking about the goal of the company, apart from specializing in providing the highest end experiences in the Kingdom, MyBhutan launched a program during Q4 of 2019 which they hope will set a new industry standard for collectively protecting Bhutan’s environment. MyBhutan made the commitment to become Bhutan’s first plastic-free travel operation and fully green trekking service. They are now developing a model with foreign parties who have similar interests so that they could | 20 | Business View March 2020

extend this program beyond MyBhutan and to other Bhutanese tour operators.They are also emphasizing upon healthy public relations, strong team coordination and zero tolerance towards both disposable plastics and trekking practices that harm the environment.

To carve a niche in the domain, they spent a lot of time composing their team. Since their values are so important to them, it was necessary to find environmentally concerned and socially conscious team members. Not only did they set the highest recruiting standards in the industry for their team members to be experts in tourism, but each person had to be a leader.

Talking about the company’s hierarchy, at the executive level, their CEO Matthew De Santis (one of Bhutan’s longest residing foreigners) and Director of Operations Chechay Nidup work alongside each other. Together, they organize and manage the company’s daily operations and services. Eric Wilson is their CMO, Brian Partridge is their CTO, Milton Glaser is their Design Director and Bethany Betzler is their Partnerships Director. Their technology team is based in the United States, Bhutan and India. Their sales, customer support, and service teams are based in Bhutan. Their media department is a blend of both local and foreign team members.

“Aside from being proud that I get to work with such an eclectic group of people, I am most proud that MyBhutan has developed a community-minded arm of its business that invests in projects for the greater benefit of the nation”, asserts Chechay. In addition to supporting nonprofit organizations, MyBhutanhas created various wildlife protection projects and is a key contributor to a private initiative led by the Central Monastic Body to preserve the country’s tangible history for generations to come.

See the unseen and hear the unheard Before even welcoming their first guest, MyBhutan spent years meeting with government officials, religious leaders, rangers, village headsmen and families all throughout Bhutan in order to create experiences that had never before been developed in Bhutan. Their mission was to travel the length and breadth of Bhutan in a bid to see the unseenand hear the unheard. This approach conditioned them to have the most unparalleled network, deepest knowledge base, and most extensive collection or content in the industry.

Chechay Nidup Director of Operations

Talking about the competitive advantage of the company, their access to Bhutan’s people and place is unprecedented.

Chechay gives credit to her team for helping her become a leader. Her service team comprises the industry’s most talented guides and drivers. Their sales and customer support teams are super attentive to detail and very responsive to their guests. Their technology team is innovative, flexible and intelligent. She finds her inspiration from His Majesty the Fourth King of Bhutan Jigme Singye Wangchuck. “I grew up admiring His Majesty’s far-sighted vision and his interest to measure Bhutanese wealth through happiness (the Gross National Happiness policy)”, she says.

As far as decision making is concerned, most of the company decisions are made collectively. However, in order for these collective decisions to be successful, it is important that the people making them are thoughtful individuals. So, team recruiting is one of the most important decisions that she takes herself since it is the root to many of their other decisions!

They have the most modernized and technology-driven workplace in Bhutan. They also invest in human capital development; enhancing team members’ skill sets or helping them to acquire new ones. “We believe that our company experiences higher productivity and greater creativity when team members have the freedom to explore new projects on their own.

With this freedom, however, we expect high performance. I believe our performance expectations are some of the highest in Bhutan”, says Chechav.

“Aside from being proud that I get to work with such an eclectic group of people, I am most proud that MyBhutan has developed a communityminded arm of its business that invests in projects for the greater benefit of the nation”

Chechay Nidup

Bhutan has managed to preserve its unique culture and traditions and conserve its pristine environment thanks to the nation having remained in absolute isolation until recently.

A journey to Bhutan is a life-changing experience. People leave this last Shangri-La with a clearer sense of understanding of both themselves and their surroundings.

March 2020 Business View | 21 |

List of Substantial Tools for DIGITAL MARKETING AGENCY in 2020 A digital marketing agency is typically a convergence of creativity, innovation, and system. Digital marketing services are planned to support website traffic, create drives, increment deals, and set up brand notoriety.

• SEM Rush With the assistance of SEM Rush instrument, you can scan for definite aggressive and paid watchword information by space or catchphrase, and see what your rivals and others are doing.

Digital marketing and marking exercises envelop a scope of activities like website design improvement, web-based social networking showcase, content marketing, email marketing, payper-click publicizing, partner promoting, retargeting, and others. These activities are exceptionally interlinked and can’t be isolated totally from one another.

• BuzzSumo It is extraordinary compared to other digital marketing tools to be utilized for content marketing and website streamlining. This apparatus gives a detail report on how comparative substance has performed via web-based networking media. It additionally empowers you to channel results by time, area, language, and sort of substance.

Business View Magazine has researched the best tools that a particular Digital Marketing Agency should have to likewise help you to contend in the market by enabling your business to speak with your crowd with automated and continuous interchanges promoting channels.

• Canva Visual marketing in our general public characterizes, qualifies, and impacts each degree of business, paying little respect to an item, administration, or message. Visual marketing includes the different procedures and strategies used to advance, sell, and convey an item, administration, or message to a focused on crowd. It penetrates practically all buyers and advertising exercises.

Canva diminishes your exertion by making your social media presentation simple. To make custom photographs, you don’t require the expectation to absorb information about Photoshop.

All illustrations related to things should be possible splendidly with Canva. You can discover heaps of free layouts, pictures, and online stockpiling.

• OptinMonster It is the most attractive and best-performing WordPress popup and lead age arrangement in the market. It will offer you a chance to effectively tweak the structure you need to show on your site. You simply need to introduce it and start tweaking slide in, footer bar, a lightbox, and so on. The purpose of its prevalence is its leave goal spring up. This spring up grabs the eye of clients and approaches them for buying into your mailing list before they leave your site. ||22 22||Business BusinessView ViewMarch March2020 2020

• Google Analytics Google Analytics is the most utilized and one of the most widely recognized digital marketing tools nowadays. Google Analytics gives access to the assortment of web data fusing who are your guests, by which channels they visited your webpage and what they do on your business site progressively.

• Thrive Cart ThriveCart is a facilitated shopping basket stage that was intended to make selling items and administrations online simple. It’s ideal for advertisers with its knock offer a coordinated member stage.

• Agora Pulse It is a social media management tool that empowers agencies, organizations, and advertisers to deal with all their social media messages, plan and distribute content, distinguish key influencers, screen social channels, and get staggering reports across the board simple to-utilize dashboard. Agora pulse right now underpins Facebook, Twitter, Instagram, YouTube, and LinkedIn. Free instruments incorporate Easy Advocacy (worker backing/ sharing) and Ads Report (Facebook Ads revealing).

• Traackr A ton of advertisers around the globe are scanning for approaches to interface with their audiences in a viable and more noteworthy manner. It’s turning out to be extremely evident that a large portion of the purchasers trust their co-shoppers than brands.

Without a profound examination motor and a broad system of influencers, no Influential Marketing stage would be finished. Tracker’s centres around Influencer Relationship Management because most organizations recognize influencer advertising selling point by trust. It’s the essential concentration in the brand’s prosperity with winning “enduring impact.” Traackr enables the brands to connect with the influencers and their crowds that encourage nature and assemble genuineness and trust. HP, Forbes, EMC, Intel, and Travelocity are only a couple of some colossal organizations that had extended theirs arrive at utilizing Traackr.

• Todoist Ordinarily, we neglect to do some significant work simply because we were so occupied with something different.

Todoist is likewise an exceptionally web-based scheduling manager. It is basic and exceptionally quick to utilize. The design of your planned assignments is shown in a sidebar. Todoist likewise coordinates outsider applications.

• EngageBay EngageBay is straightforward across the board promoting programming that is intended to be a reasonable option in contrast to costly advertising programming. Included are no different highlights you’d generally expect from the costly ones, however at just a small amount of the expense. It has all the fundamental showcasing highlights, for example, email promoting, advertising computerization, Account-based promoting, investigation, point of arrival creator, lead age structures and internet-based life - all coordinated into a solitary stage.

Considering the significance of various digital marketing activities, businesses should to have dedicated resources that can handle the requirements on a timely basis. However, only manual efforts aren’t enough, especially if you are a start-up or newbie in the industry. To succeed in the online race, you need the help of automation tools.

March 2020 Business View | 23 |

Life is like an echo, all comes back- the good, the false and the true. So, give the world the best you have and the best will come back to you.

DR. KAVITA KHULLAR Dr Kavita Khullar PRINCIPAL, PrincipalTHE CAMBRIDGE SCHOOL- DOHA The Cambridge School - Doha | 24 | Business View March 2020 | 24 | Business View March 2020

Rushing to New Dimensions in Life All that you do, do with all your might. Things done by half are never done right.

- IBRA FAKIR ater flows free & wild, not aware of any boundaries or rules or traditions. Not bothered about anything gone or left behind, she eagerly rushes to new dimensions in her life knowing the best is yet to come. Learn to be like the soul of water; clean, compassionate, loving yet strong enough to endure anything. Today we are going to talk about a lady who has followed the principles of water. We are talking about none other than Dr Kavita Khullar.

The biggest factor that has helped her in becoming successful is her positive attitude while facing challenges and her trust in Almighty God. Talking about her success habits, they consist of discipline, punctuality, devotion and passion towards her profession.

She has always put in efforts to give the best to the day. One little thought which she revises every morning is the one put forward by Gandhiji. He said, “Live as if you were to die tomorrow, learn as if you were to live forever.”

Talking about the most important decisions she makes as a leader of her organization, she provides training to her team to focus on achieving excellence/perfection in little things. She makes them understand the importance of planning and implementation. Moreover, she teaches them team building and collaborative work.

DECISIONS WITHOUT HASTE To encourage creative thinking in the organization, she starts the day with creative morning briefing to pep up the team spirit. To stay ahead in the competition, she holds CPD sessions peer observation. One characteristic

that every leader should possess is the ability to create more leaders who can impact, influence and inspire just by example and translate vision into reality.

All through her career, she has learnt to lead the battle of life. She has been the force to reckon with all these years.

Her juniors see her as their idol and try to imitate her. She has set an example as to how to deal with tough situations. She takes decisions without making much haste. She keeps her temper calm while dealing with a challenging situation. She never lets herself engrossed in unnecessary debates and focuses on the bright side of a talk. She always emphasises on the positive side of a discussion. She doesn’t let negative thoughts underwhelm her energy and evades them by her positivity.

She is a nature lover and work for the upkeep of nature and pets. She is a pet lover and tries to keep them happy.

Being true humanitarian, she has done a number of philanthropic works. Being a nature lover, she loves gardening and things related to greenery. She has always been a part of greenery activity and loves greenery all around her.

Apart from this, she is a family person.

She never fails to take care of her family’s happiness. Frequently, she goes along with her family and takes them to recreation. All in all, she has taken care of all the needs of a family and understands what it takes to maintain a healthy relationship.

BATTLING THE CHALLENGES AS A LEADER To ensure that she continues to grow and develop as a leader, she has been

a keen learner and having educated herself in keeping with the demands of profession, she has continued by own professional development by completing post graduate degrees/ diplomas. Talking about the balancing of work and life responsibilities, she follows the principle of “Work while you work play while you play”. This is the way to be happy each day.

As a female leader, in case of any challenges, she always found a way out by the grace of almighty. Giving an advice to next generation of female leaders, she says that leadership is not gender based, ability to lead is a skill and one who is able to master it can become a leader. Biggest challenge facing female leaders today is bringing about a change in mindset. When you face challenges as a leader, it is the joy of being able to find the right solution/key to the problem, the final outcome which brings satisfaction. Biggest challenge for the generation of women is to compete and survive in a man’s world without sacrificing her womanhood which is gifted by nature, a nurturer and creator.

Talking about competitors and how she differentiates from them, she just competes with herself and rest for her is an illusion that disappears with time. She doesn’t believe in a constant USP. It changes with changing times.

Talking about her dream job, she always aspired to become Pilot. She loves heights and challenges. According to Dr Khullar, life is like an echo, all come back- the good, the false and the true. So, give the world the best you have and the best will come back to you.

March 2020 Business View | 25 | March 2020 Business View | 25 |

Why More Entrepreneurs Necessitate to Make Health and Wellness a Priority B

eing successful is a procedure, it's not an endpoint. To be effective on the way to business achievement, you need to start by setting up your psyche for progress. This piece of the procedure is fundamental, and it sets the best possible preparation for having not only business achievement, but plenteous life in each region.

Turning into an entrepreneur takes a particular kind of personality. It's the sort of character you can create by taking a shot at yourself, developing, and figuring out how to communicate these attributes. Turning into a business person takes a specific type of personality. It's the kind of character you can create by dealing with yourself, developing, and figuring out how to communicate these qualities.

Being successful does not mean enjoying personal life, spending nights on parties and other extra activities, it is something that is linked with health and wellness.

To run a business, you need to physically and mentally fit so that you can deal with all kinds of barriers coming along the way.

With all such information in Business View Magazine, you will

| 26 | Business View March 2020

find why more entrepreneurs are heading towards the health and wellness that allow them to give them the innovative force and the solidarity to assemble tremendous organizations.

1. Healthy Diet And Productivity At the point when we consider the components that add to work environment execution, we once in a while give a lot of thought to nourishment. For those of us doing combating to keep steady over messages, gatherings, and cut-off times, nourishment is essentially fuel.

Be that as it may, incidentally, this relationship is misdirecting.

The nourishments we get influence us more than we understand. With fuel, you can dependably expect a similar exhibition from your vehicle regardless of what brand of unleaded you put in your tank.

Entrepreneurs who look forward to running and achieve a certain point should look towards the diet plan, as they know they will be busy still, entrepreneurs take out time to take care of their health.

Individuals see how much health is essential to them yet a significant number of them don't accept wellbeing as a need.

Effective individuals start their day with yoga, reflection, or activities.

Our weight control plans have a lot bigger effect on our profitability than we understand. An inappropriate nutrient at inappropriate occasions can truly mess up anybody's workday, however, there's good news! With the perfect measure of consideration and care, however, it's anything but difficult to transform your nourishment into fuel, utilizing it to help ensure that you take advantage of consistently.

2. Confidence is a Key to Success When you're simply beginning, it very well may be difficult to have certainty as a business person. You're likely stressed that everything won't work out. You may not be sufficiently sure to try and inform individuals regarding your business.

Business visionaries who are sure are better ready to begin and prevail in new business. As a result of their selfadequacy, they feel that they can succeed.

This makes them ready to place in the hazard for another business. Prevailing in that business at that point fabricates significantly progressively fearlessness.

Bound to follow openings, better industriousness, simpler to defeat obstacles, others will acknowledge your thoughts more.

Consequently investing energy with yourself isn't just significant for your brain yet in addition significant for your spirit and body.

3. Entrepreneurship and Happiness When you are running a business, you need to stay calm and happy because at that point in time you have to deal with many paths that can be employees, productivity, budget, etc.

If you stay positive then everything can be achieved and also give rise to the success rate. In this present reality where straightforward thoughts can transform into a large business, you truly would prefer not to meddle with your excitement by heaping on the weight and being hopeless. Edge yourself for long haul achievement, and that requires a solid mental demeanor.

5. It is Important Entrepreneurship matters today, like never before. It is business visionaries who are driving social and monetary development, making new position openings, and remaining as a basic firewall against downturns and different results of worldwide financial instability. Business is an unfathomably requesting calling, so while you're out there pursuing your fantasies, recall to take time and focus on your health and wellness and consider it as your priority because if your body is fit your mind will dive many ideas that will make you rule in the industry.

4. Your Own Time The personal time or you can say investing energy with self is extremely fundamental when we talk about internal wellbeing. With a bustling life plan, we will, in general, overlook how to adore ourselves and care about ourselves.

March 2020 Business View | 27 |

MEENAKSHI TIWARI CO-FOUNDER TRIVERSE

| 28 | Business View March 2020

THE RELIABLE NAME FOR

BRAND CREATIVE AGENCY MEENAKSHI TIWARI

owadays, leading your company to the zenith of success requires a whole lot of detailing in creativity. It’s not just about assigning your project to some random creative agency, rather it’s about knowing the subtlety of the project and its prerequisites. Not every brand creative agency knows what all it takes to deliver the meaningful brand solutions. Today we are going to talk about one-of-a kind brand creative agency that delivers tailor-made solutions as per the requirements of the clients.

We are talking about none other than Triverse itself.

Triverse is a brand creative agency aimed at providing businesses with a full spectrum of creative solutions to help grow the business. From its office in Gurgaon, Triverse proudly partners with established businesses and ambitious startups who like to believe in the power of branding.

With a strong belief in Ideas Cause Change, Triverse applies an informed mindset behind every concept to create a meaningful brand design language.

In order to develop the best creative strategy and incorporate the right rational and emotional connect to reach the

audiences, Triverse researches the key indicators related to the businesses. To ensure that its client’s brands reflect an image of quality, Triverse produces content with impeccable attention to detail within a consistent set of guidelines uniquely tailored to the brands.

Triverse has been doing this since 2008 and while at it, the agency has witnessed continuous growth in terms of its clients and people. For the ones seeking numbers, Triverse has a resource pool of 35+ people with regular retainer 25+ clients, with 100+website projects and 250+ branding projects.Triverse services include all aspects of brand communication right from brand strategy to campaign development, across all traditional and digital media.

Meenakshi Tiwari, Co-Founder of the company, has always believed that good employees represent a major resource in a business. Employees who feel respected and appreciated quite often produce more than expected. “The key to business success is in winning and keeping customers; the key to winning and keeping customers is, and has always been, relationships”, she says.

March 2020 Business View | 29 |

BUSINESS MEANS CREATING RELATIONSHIPS Business, according to her, is another name for relationship and this is something that she has cultivated from her employment with Oberoi Hotels and Deutsche Bank. They have contributed in a large way to her comfort in interaction with high-net worth individuals (both professionals and business), listening & looking out for those subtle signs which would tell her how to take the conversation and the job at hand forward.

These skills have contributed to shaping her as a business woman. “As per Suresh, with whom I have co-founded Triverse, even the core of our business is in creating relationships of our brands with its consumers”, she says.

FREEDOM TO DISCOVER OWN WAYS As far as creative thinking is concerned, they create a culture of inspiration. It is well instilled in the Triverse culture that it’s more important to enjoy the process rather than doing it as a job. They made a deliberate decision to hire for the attitude and not the skills.They give plenty of freedom to people to discover their own ways to work and very often they even identify their own preferred roles. There have been instances in Triverse where a copy writer has developed into a brand strategist, or a client servicing person has become a creative planner! They inculcate an “I make a difference” attitude at the agency. Everyone in its place and a place for everyone.

For a company to run successfully, it’s important to create a culture of inspiration and instill a sense of achievement in everyone you work with. It’s the right balance of warmth and professionalism which is the best hack to run a creative shop.

It’s important to recognize that each team member has a different skill set and be able to modify job responsibilities accordingly. “As an entrepreneur, the art lies in knowing what job to do yourself, what to delegate, and when to step-in while interacting with a client. It’s ideal to train and teach your employees, but you should be able to judge who is going to stickon, who to invest in”, she says.

“On the fun side, our samosa-breaks to unwind, regular festival and birthday celebrations add a touch of excitement”, she asserts.

As a leader of the organization, at the outset, she took a deliberate call on letting Triverse’s work do the talking rather than spending time on making pitches and seeking business. She took a conscious decision on ensuring that all the resources of her company are devoted in creating excellent work for their clients with the belief that good work speaks for itself. Triverse, today, gets virtually all its business due to positive word of mouth from their clients. This also means that their growth has come from repeat business and their clients have stayed with them, growing with them. “Every day I take calls on ensuring that our overheads are within control. I like to keep it simple - spend less than what you earn. This has, perhaps, made us less aggressive, but we’re a happy and a sustainable organization”, she says.

Talking about the challenges faced by women entrepreneurs, she says, “When a female joins the workforce, she is more often than not, taken to be employable for a few years only, till the time she ‘settles’ down. And by this definition: older women, if they continue to climb up the corporate ladder and pursue careers, are then the ones who obviously haven’t ‘settled down’ or perhaps have ‘issues’ in their personal lives? This very perception of business women, linked with the unit of the family and her “role” as a wife or mother, in my opinion, comes in way of a woman truly succeeding in the corporate world”.

To continue to grow and develop as a leader, Meenakshi keeps in touch with what’s happening in the economy, industry, and the society – “Reading is a great way to keep one updated, especially now with the digitalization of content we have access to global information and that too in real time”.

ABOUT THE LEADING LADY With a degree in Economics and an MBA in Marketing, Meenakshi has worked with the leaders of the industry. Be it TNT Skypak (courier and logistics), Oberoi Hotels (hospitality) or Deutsche Bank (finance), each one has been a globally renowned name, the number one service provider in its segment. The experience of working with these has gone a long way in shaping her personality as a confident individual, understanding the value of systematically planned work, product knowledge and the finer nuances of decoding the customer.

There was a break in her career when her husband was posted to Mauritius and she chose to join him there.

It was in 2008, when Triverse was founded, that Meenakshi was back at work, and this time as a co-founder.

It was time to face new challenges of creating an organization culture, its structure, corporate strategy, client nurturing, financial discipline and people management. There has been no looking back since.

30||Business BusinessView ViewMarch March2020 2020 ||30

March 2020 Business View | 31 |

THE FIRST CHOICE FOR

INVESTMENT IMMIGRATION

PREEYA MALIK

W

When it comes to investment immigration, who will be your first choice? You would name several firms but only a few have the expertise required to deal with the requirements needed. Today we are going to talk about one such reliable firm. We are talking about none other than Step Global.

Step Global is a consultancy firm which specializes in investment immigration. It is a team of highly experienced and globally licensed lawyers, real estate professionals, and immigration professionals who can assist you through the investment migration process for over 30 countries worldwide.

People from the company are helping families migrate to other countries, and providing them with new opportunities they would not have had otherwise. “Giving people this chance is a beautiful thing. I love seeing all the families we have helped over the years, to hear their stories, and find out how happy they are now. This is what we do to make a difference in this world”, says Preeya Malik, MD of Step Global. She emphasizes on the importance to realize that success doesn’t come from one source, but it comes from the team you put together and the people that help you reach those points of success.

There are many people in the same industry, doing what they do. As per Preeya, what makes them different is that they come from a place of legal background and knowledge. They are not simply individuals who have decided to enter the field. Rather they have trained for this for many years, and can therefore provide the in-depth and accurate insight that many others cannot.

| 32 | Business View March 2020

March 2020 Business View | 33 |

TEAMWORK IS THE CORE OF EVERYTHING She is a firm believer that everything happens for a reason and each step that you take is all part of the journey you need to go through as both an individual and business. Some of the most important decisions that she make pertain to her team.

She emphasizes on how to manage each person individually while within that team. How to make everything function cohesively, while treating each person like an individual with independent ideas, is a balancing act.

To encourage creative thinking within her organization, the company has an open door policy. Everyone is free to express their own ideas when it comes to their job function and/or role, and she is always willing to hear someone out because they are the ones who know that part of the business most intimately.

“For me, core values are the most important to our organization. For example, we have a saying in our office on the wall which says “success is a decision”. I believe when people work within their core values or the core values of a company, the vision becomes clearer and the mission can be fulfilled quicker and better than those organizations where core values remain unclear”, opines Preeya Malik.

She says that every leader should possess a strong sense of emotional intelligence. They should also possess the ability to listen to and understand those around them, whether their team, clients or consumers. This marks the strength of a leader whom other people can respect.

DON’T CARE ABOUT NEGATIVE PEOPLE Talking about female leadership, she says female leaders have been given enormous opportunity these days. She further says that the days when females were challenged as leaders or individuals in important positions are slowly moving behind us. “I do think that depending on the industry you’re in, there are still some people who will fail to take you seriously. However, I also believe that asserting yourself as a woman is an important part to breaking that”, she asserts.

To grow and develop as a leader, she reads a lot. She thinks that we can learn so much from books about values, life, experiences. We never stop learning and keeping an open mind to this most definitely helps you grow and develop.

To balance work and life responsibilities, she makes sure to take some time away from her phone each week. She also usually does not look at her laptop when she gets home from the office unless it is something important. She spends time instead with friends, family, reading, and calming her mind.

Talking about her journey so far, she says there have been times when it was been difficult to be taken seriously among a very few select group of people, especially next to male counterparts. However, for the most part, being a female has actually helped propel her career. | 34 | Business View March 2020

Talking about her source of encouragement, she says that being able to look back on everything you have previously accomplished, and remembering that those accomplishments were also not easy, helps to push you forward in challenging times.

Her determination has helped her get to where she is today.

She has spent many years training and studying to get where she is today. She has extreme passion for what she does and without this she wouldn’t be where she is today. “My biggest advice to anyone irrespective of industry and career they chose to pursue, would be to follow your dream. Go into an industry that you are passionate about, one you love and one that will give you fulfillment”, she says.

She advises people not to be afraid to take risks. She says success is a direct result of how much you are willing to do to get there. Don’t let challenges hold you down, allow them to push you forward and use them as leverage to move to new heights. Don’t be afraid to work hard and assert yourself as a female leader. Females have so much perspective, experience, and knowledge to provide to any industry. Be confident in those abilities and what you bring to the table, and don’t let anyone dissuade you from that.

March 2020 Business View | 35 |

Improve Well-Being: What Can You do to Keep Yourself Fit and Healthy | 36 | Business View March 2020

Being healthy ought to be one of the top needs of every person. Individuals experience life, seeking after their deep-rooted dreams, to get success in their professions or go to places far and wide. However they haven’t noticed on the best way to discover approaches to remain healthy as they go on about their regular day to day existences.

Being fit and healthy is a subject that everybody ought to be perturbed about; after all the more advantageous you are the better personal satisfaction you will in general lead.

It isn’t something that numerous individuals do today, as being fit requires a great deal of work and thorough regimens. However, here are some fascinating ways that Business View Magazine uncovers with you so you can remain healthy and appreciate a delayed life.

Encountering ways to stay healthy and improve well- being involvesTake Adequate Rest Your body needs some personal time to fix the harm of everyday stress. At the point when you are worn out, that is a sign that your body is exhausted or overemphasized. Get a lot of rest to permit your resistant framework to help back up. Hit the sack an hour sooner than expected, regardless of whether you simply rest and read a book.

Healthy Nutrition is Important For making the body fit, you should need to follow the proper diet and the most significant thing that you should need to eat well nutrients and beverages. By taking care of your body and the correct supplements, you will guarantee that you don’t experience the ill effects of any infections. You can include almonds, coffee, raisins, salmon, tomato juice etc in your diet to remain healthy.

Take Out Time for Yourself Taking only 10 to 20 minutes in the first part of the day or night to check in with your instinct, to ruminate or

to compose or attract a diary allows you to associate with your internal identity. Associating with your internal identity encourages you to reflect over late occasions throughout your life, decrease pressure and understand your general surroundings.

Be inventive and reorder pictures or articles from a magazine or paper into your diary and compose your thoughts about it.

Exercise You don’t need to go to the exercise center, except if you need to. Strolling your canine, getting a charge out of yoga or Pilates, or playing at the recreation center with your children gets you up and moving. Most of us sit a lot during the day and our bodies become dormant. Resemble the streaming stream, not the dormant lake.

Care for Your Teeth The strength of our teeth and gums is connected to our general physical wellbeing. Those with poor oral cleanliness and gum ailment face a more danger of creating coronary illness and diabetes. Flossing daily diminishes the risk of disease-causing microscopic organisms that can germinate in our mouths and spread to different parts of the body.

Stop Smoking Have you at any point seen the little part over a cigarette pack that says smoking is injurious to health? Notice it is no business contrivance. Adverts may state it is cool to illuminate yet you determine what is cool about getting cancer growth. Also, it is terrible for your breath and no one is truly keen on observing you hack throughout the day.

Control on Emotions Being continually furious and angry is certifiably not a solid demeanour.

Research has demonstrated that outrage can cause cardiovascular sickness and hypertension. Figuring out how to control your feelings is basic to getting a charge out of a solid way of life.

Positive Connections

The more companions you have who comprehend the significance of keeping solid the better. They become your columns at whatever point you come up short on the drive and your motivation to never surrender.

Regular Check-ups Numerous individuals, both old and youthful, don’t care for heading off to the specialist’s clinics. This is normal, yet it is something that ought to be survived. Having your normal yearly check-up isn’t only a decent recommendation; these tests are fundamental for spotting little issues before they become bigger issues. Regardless of whether you just went to the specialist a month back for an irritated throat, this doesn’t replace your yearly check up. By visiting the specialist, you can get help settling on solid decisions and you can forestall and treat ailments or sicknesses that may crawl up on you.

Drink Plenty of Water It is essential to think about drinking in any case eight glasses of water day by day. The body consist of 70% water which is utilized for each capacity of the body including assimilation, dissemination, and retention of supplements. Water likewise assumes a compelling job in transmitting electrical flows inside the body to control hormones, muscles, and nerves. It assumes a significant job in detoxification.

Water assists with the way toward disposing of waste items through perspiring, urine, tears, bodily fluid.

Even though we get water through drinks and nourishments, unadulterated water is the best for ingestion.

Numerous individuals, who have great wellbeing, underestimate it. Because you have been solid for your entire life, it doesn’t mean you will be sound for an amazing remainder. Significantly that we see how significant our health is before it is past the point of no return. You need to maintain your health and stay fit because your health is significant; for you.

March 2020 Business View | 37 |

Sapna Handa Founder, NOVUS Impeccably You Image

|| 38 38 || Business Business View View March March 2020 2020

BECOME A BETTER VERSION OF YOURSELF THE NOVUS WAY – SAPNA HANDA n our personal, professional and social lives, there are instances when we tend to feel inferior due to our appearance, behavior and communication.

We become hopeless and nervous in the absence of a proper solution to this quandary. Gradually, this leads to less confidence and low productivity in personal and profession life. So, what is the solution to this? Where to find the solution, who to approach? Today we are going to talk about a lady who has single-handedly transformed the life of a number of people who went through similar dilemmas. We are talking about none other than the pioneer in the arena of Image building – Sapna Handa. Her firm ‘NOVUS Impeccably You’ has been the place-to-go for all kind of personal, professional and social predicaments.

Her company deals with all kinds of solutions – corporate, individual, personal and social in terms of Appearance, Behavior and Communication (ABC).

She is the one-stop solution to the problems pertaining to projecting your right image in society professionally, socially, personally. “I make them unleash the true potential. At the same time, I also act as catalyst in their personal growth”, asserts Sapna. She acts as a person who helps them push from one level to another by handholding them through her modules. The modules are based on her book “From Novice to Novus”.

All these modules are based on a person’s dilemmas, something on the outside which is not internally fitting into the circumstances/ or the authentic internal you. People normally face everything externally. External situation wherein they don’t have good relationship in office, externally somebody is not appreciating them as far as their appearances are concerned. People start visualizing that because of all this, they are not successful in their career. It all start from there, people start looking at them down.

BRAND CREATION Half of the problems are solved when they are able to figure out that they are not good in communication skills, probably their body language is not updated or they have to update their wardrobe to lift up the professional level. When they get in touch with Sapna, she helps them

choose a right attire which suits their executive level. It speaks about the kind of brand you are. She gives a unique personal style to people who have been carrying a monotonous dressing style for over a long period of time.

Depending upon the profession, she helps them make a distinction among a wide range of dressing attires. “I update their wardrobe. Clothes communicate, they speak a story. They speak about you. Long before you have entered a place, you have already announced your status through your dressing style. Be so impeccable and crisp with your dressing that people are able to associate you with your brand”, says Sapna.

If people don’t look at you as a brand, how will they approach you to make them a brand in the industry? You need to walk the talk every single day as far as your wardrobe, communication, personality are concerned. Sapna figures out the USP of her clients. How can they market their USP? She helps the way they speak, the way they walk. A lot of ground work is required during the process.

MANIPULATION OF YIN AND YANG Apart from this, she makes people aware of ‘yin and yang’ personality traits. Being friendly, casual and informal leads March 2020 Business View | 39 | March 2020 Business View | 39 |

bigger goals. This is called soft skills training which is about making you a better person. These are the soft skills in comparison to hard skills which get you promoted. She helps people to manage anger, emotions, conflicts, stress, interpersonal relationship, and to create a perfect balance between work and life, personal and professional goal.

Her book “From Novice to Novus” is a toolkit that becomes the guiding soul in a person’s journey to become a better version of themselves. You think of problems as a potential teacher. You work on your inner garden. You become body positive. You get smarter with the basics of soft skills, basics of communication skills, body language and you are able to handle your emotions better. You are able to control your stress level on day to day basis.

The book will help reader in finding out who they are.

to yin personality. Yin is feminine and submissive. Yang is masculine and authoritative. She creates a balance of yin and yang personality traits in people.

She manipulates clothing to bring a better version of yourself. So that you are completely in harmony with yourself.

The people who are struggling and haven’t reached a ladder of success, have to bring about the subtle nuances of dressing and grooming into their everyday life so that they are perceived correctly by the audience.

Another area Sapna caters to is inner image. Some people do not have the inner respect, self-regard or self-esteem.

They have such a low inner image that they cannot stand up for themselves. If low body image is combined with low self-esteem, the situation becomes disastrous. She enhances the body image and helps to deal with the way their bodies are naturally. She makes them feel comfortable in their skin by asserting that they are not thin or fat, they have figure variations.

“You can alter your figure variations with the right kind of clothing. You can camouflage your figure/body variation by the right kind of clothing silhouette | 40 | Business View March 2020

or attire. Wear clothes in such a way that hides your flaws. All of us have flaws, none of us is perfect”, asserts Sapna. Do you really know who you are as a person? What are your strengths and weakness? Are you able to look at yourself realistically? People need to look at them realistically. People need to enhance their inner strengths. Moreover, she also makes them look at their blind spots which is an area they are not aware of.

FIGURE OUT THE BLIND SPOTS Sometimes we just don’t realize our weakness. She helps a person to manage their emotions so that they don’t let emotions come between intelligence.

She helps her clients have better communication skills. How to become an effective communicator? “Say what you mean, and mean what you say and the result would be what you mean”, she says. You can make the communication maneuver according to you because you are the sole proprietor of making things work in your favor.

She handholds people in setting small goals if they get overwhelmed by the long-term goal. Once a person successfully achieves a short-term goal, he can create a road map for accomplishing

Talking about the USP of Sapna, it has to be the consistency with what she has been working for last many years to serve people better. Consistency along with labor has become her success habit. She quotes a line from her book and says, “Be persistently passionate in whatever you do, do not say it, just do it, do not just do it, prove it. Your consistent efforts will lead you to desired results”. This is the way she began her book. This has been her mantra to be successful.

Talking about leadership, Sapna says leadership is all about creating leaders.

Bringing a leader out of someone. Leadership is all about putting the onus of responsibility on others. As far as vision is concerned, it is to make a better version of people by implementing the tips of her book.

Coming to her personal life, she brings about a healthy work-life balance in her life. She assigns good quality time for family and personal life by striking a perfect balance. She cooks for them. She loves singing and aspired to become singer in her childhood. Music is safe high for her.

She has a piece of advice for aspiring women entrepreneurs and says “Fitting in is not being yourself. Try to stand out”.

March 2020 Business View | 41 |

VIDHYASHREE FOUNDER THE COVAI POST

42 || Business Business View View March March 2020 2020 || 42

The News Portal You Can Bank Upon

Stand up to be seen, and speak up to be heard. Equip yourself with the new skills and be up to date with technology to take on opportunities and to stay at the top. Empower fellow women leaders and do not let professionalism slip even for a moment. It is not always necessary to play by the rule, it’s important to write new rules and have people follow it

| 43 | Business ViewBusiness March 2020 March 2020 View | 43 |

The Covai Post is the first English language news portal in Tamil Nadu. The portal has news and feature stories along with commentaries as its principal areas of focus. Supported by IT firm, AES Technologies, The Covai Post newspaper was launched in 2015 in Coimbatore with senior journalists drawn from reputed national newspapers heading its operations.

It adapted to the demands of the time by embracing the digital platform in early 2016, and started reaching out to a wider audience through its stories, analyses and debates of social importance and economic value. Its repertoire of Facebook live, podcasts and videos, and their reproduction by its subscribers such as Daily Hunt, Times Internet, Jio News and Sony Vivo new portal and Oppo Redmi, have helped build a loyal patronage of 1.10 crore a month.

It was a challenge to establish The Covai Post amidst the presence of media giants. But the founder of the portal Vidhyashree along with her team persisted and has been successful in carving a niche for herself in the industry.

So, she believes that tenacity in the face of adversity has helped her succeed.

PUTTING FACTS OVER SENSATION Talking about her success habits, they include the drive to meet deadlines, putting facts over sensation, building team spirit and not resting until a given task is completed. As the Founder editor-in-chief of The Covai Post, she chooses the stories that have a positive impact on society, focusing mainly on stories that uphold the interests of the public. She has taken on board some of the best talents available in the industry.

She constantly encourages new ideas and gives her team the space to think

| 44 | Business View March 2020 | 44 | Business View March 2020

out-of-the-box. out of the box. She has built an environment where they are free to come up with creative ideas. She frequently holds brainstorming sessions with her team and motivates them to invent solutions for problems and draw up plans for the future.

She is run by the vision of the company which guides the organisation towards its goal. It’s an all-encompassing element that drives the growth of the organisation and helps swim against the tide during challenging times.

COMMITMENT TOWARDS WORK She believes every leader should possess commitment towards work. This is the one single quality that will keep the organisation together, motivate its staff and help the organisation meet challenges and grow.

Though women are playing leading roles in various industries, today, their contributions are not sufficiently recognized. They are not completely left in charge of important decision-making and crisis handling. They are not consulted as much as they should be.

To ensure growth and development as a leader, she constantly meets fellow leaders and equip herself with new ideas. She keenly studies the industry trends and updates herself on technology. She stays ahead of the curve and makes sure her mission adds value to the society. Talking about work-life balance, she manages her time efficiently, and stick to her personal commitments and work goals. She takes short but regular holidays with her family.

“Stand up to be seen, and speak up to be heard. Equip yourself with the new skills and be up to date with technology to take on opportunities and to stay at the top. Empower fellow women leaders and do not let professionalism slip even for a moment. It is not always necessary to play by the rule, it’s important to write new rules and have people follow it”, asserts Vidhyashree.

The organisation she created and nurtured encourages her to meet the challenges head on and fight back to overcome them.

MAKING USE OF DIGITAL AND SOCIAL MEDIA Being a journalist was not in her mind when she was doing her under graduation but her teachers insisted that she took journalism major for her post-graduation because she liked writing and a long journey then this happened. AInlong journey of of 22 years, has worked with ma22 years nowshe having jor news publications such as The New Indian Express, The Hindu and The Deccan Chronicle before she took over to head The Covai Post. It has been a fascinating journey and there has been no looking back ever since.

Successful journalists are making complete use of the digital and social media platforms to bring the world’s attention to issues. They are multi-tasking by putting their thoughts down in books and a variety of mediums. Many are finding new ways to run their operations by seeking crowd-funding to uphold independence.

As far as competitors are concerned, the national media organisations with better revenues and more employees at their disposal are her biggest competitors. However, she has created a distinct space for her organisation in the media industry by focusing elaborately on local issues that sometimes reverberate across the state and country.

Talking about the USP of the portal, she was born and raised in Coimbatore and knows the people’s needs and the region’s problems better than most. She uses this knowledge to highlight issues and seek solutions through her organisation.

WORDS OF WISDOM “Persistence and staying constantly aware of the environment I’m in is what helped me get to where I’m. My advice is, be at it, push the boundaries to raise standard and quality. Learn to appreciate positive news reports and stories about economics and society, and not always look for sensation. Support us with your feedback. Building a successfularevenue model for an organBuilding successful revenue model isation is an important that can for an organisation is anissue important isbe addressed, uphold the sue that can be especially addressed,toespecially to independence and values ofand an organuphold the independence values isation. of an organisation. “

In recent times, online news reading has become a new norm for the millennial. The convenience to read news anywhere at any time makes news reading a cakewalk without the need of holding a physical newspaper. There are a number of such news portals but when it comes to news portal dedicated to Tamil Nadu state, the one portal that comes into our mind is The Covai Post.

March 2020 Business View | 45 |

| 46 | Business View March 2020

March 2020 Business View | 47 |

| 48 | Business View March 2020