Business View Magazine | Business Women of the Year 2020 (Vol I)

VOL 1 | ISSUE 9 | OCT 2020

VOLUME - I

Frasil The disability solution

The power of neural network technology Fran Killoway Executive Chairman, Frasil Group Pty Limited

Editor’s Note “Nothing will work unless you do.”- Maya Angelou Helen Keller once said, “Life is either a daring adventure or nothing

VOL 1 | ISSUE 7 | OCT 2020

at all.” Despite making huge progress in women leadership, it is still considered a dare for women to become business persons. Majority of

VOLUME - I

people still see them as an aberration; seeing women doing business is yet to become normal among a whole lot of orthodox people. Nonetheless, irrespective of all the hue and cry among a set of people, business women and entrepreneurs have carved a niche in their domain. Oprah Winfrey once said, “Follow your passion — and if you don’t know what it is, realize that one reason for your existence on earth is to find it.”

In this issue, we have featured business women who followed their passion and made a mark for themselves in their respective industry.

Shunning all the fear and apprehensions, they listened to their instincts and became successful in their domain. Arianna Huffington once said, “Fearlessness is not the absence of fear. It’s the mastery of fear. It’s about getting up one more time than we fall down.” They believed in building business success around what they love. Martha Stewart once said, “Build your business success around something that you love — something that is inherently and endlessly interesting to you.”

They never cared about what others thought about them. Their prime goal was to stand out and have ideas that were truly original. In the words of Sophia Amoruso, “In whatever you do, you’re not going to stand out unless you think big and have ideas that are truly original. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.” The potential of business women has always been undermined but it’s time to give them their due credit. Hillary Clinton once said, “Women are the largest untapped reservoir of talent in the World”.

Enjoy the issue and learn all that you can from these new-age business women.

Unnati Katiyar Managing Editor Business View Magazine | 4 | Business View October 2020

Frasil The disabiliTy soluTion

The power of neural network technology Fran Killoway Executive Chairman, Frasil Group Pty Limited

Vol 1 | Issue 9 | October 2020 | Rs.249 Publisher Sunny Sehrawat Sr. Editor Shubhra Krishnan Sub. Editor Kriti Dhara, Unnati Katiyar, Nancy Business-Head Sharmin Sarwar Corporate Team Himani Parashar, Sonali Ray, Ramneek Kaur, Kanchan Amberia, Sneha Aggarwal Director Ad. Sales & Marketing Adil Sarwar Creative Head Madhu Rana Designing Team Nitin Panwar, Basundhara Maitra

Data Team Shubham Mehra, Jyoti Thakur, Aakash Kumar, Avneet, Ashu Sodhi Digital Marketing Manager Pratima Kumari Operations-Head Shiva Anand and Erin O International Correspondent Alyson and Paola M Finance Head Dheeraj Kumar Jha Legal Affairs Yuvraj Soni Human Resources Ruhi Gupta

Registerd Office DIGITECHMEDIA, Tilang Pur Kotla, New Delhi -110043 Contact: corporate@businessviewmagazine.in Published From DIGITECHMEDIA, 106, Vishwa Sadan Tower, District Centre, Janakpuri, New Delhi - 110058 Contact: corporate@businessviewmagazine.in

Just Go Digital Copyright Š 2019 DigiTech Media, All rights reserved Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held resposnsible for any errors therein.

October 2020 Business View | 5 |

Contents 10 COVER STORY

Articles

20 Splinter The Glass Ceiling - Women as a Entirety of Apex Management

Fran Killoway Executive Chairman, Frasil Group Pty Limited.

The disability solution The power of neural network technology | 6 | Business View October 2020

36 8 Business Tips for small businesses to Survive COVID-19

Profiles

22 Lamia Kamel CEO, CC Plus PR Firm & Founder, Narrative PR Summit Category

32 Chahat Aggrawal Impact Study Biz

26 Advocate Chandni Kapadia Chief Operating Officer, GLS University

38 Ann Chapman Co-founder & Managing Director, Minesoft October 2020 Business View | 7 |

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Cover Story

The disability solution The power of neural network technology Fran Killoway

Executive Chairman, Frasil Group Pty Limited.

I

n the 21st century, the advancement of technology has made everything possible no matter how unrealistic that seems. It has become quite true in the context of disabilities. What used to be considered irreparable few years back have now become a cheerful reality. Take for instance the problem of speech impairment, people born with such disabilities are deemed unfit. No capable (or even incapable) guardian can tolerate such unfortunate scourge. They do their best to cure their ward. However, when a number of attempts don’t seem to cure the disabilities they give up on their endeavours. They become hopeless and leave everything on God. | 10 | Business View October 2020

I devoted myself to the vision over the next 10 years on different research projects, with the first release of Frasil being in 2014 and it is now released for all devices in 2020

Cover Story

October 2020 Business View | 11 |

Cover Story

As is quite popular, God could not be everywhere with everyone so he sent angels on the earth to take care of every deprived person. Today we are going to talk about one such angel in the form of an innovator. Her innovation has become a ray of hope for people living with disability. We are talking about none other than Fran Killoway who is the Founder of Frasil Group Pty Limited. She innovated Frasil, a software designed for people living with disability.

Talking about Frasil, it gives the user the ability to communicate by the touch of a button, removing the feeling of isolation that people living with disability face every-day, and dramatically improving communication with friends, family, support workers, and their communities. Frasil has been designed through the use of Artificial Intelligence, Neural Networks and Machine Intelligence to give a personalised voice to people living with disability. Through the use of Machine Empathy, Frasil is the first technology of its kind in providing the users with a voice that can be heard, trusted, and understood.

Integration of needs and cutting edge technology For Fran, building Frasil has been the biggest factor that has helped her become successful. Moreover, her ability to combine brand new technology in all its forms with the difficulties that people living with disability face using technology makes her stand apart. Frasil is the outcome of understanding those needs and integrating them into cutting edge technology.

Persistence and passion combined with empathy and consciousness allows her to be open to experiences and continue to develop strong social skills. “These traits have allowed me to welcome challenges and deal with setbacks”, says Fran.

The idea of Frasil erupted in 2010 when a close friend of Fran was diagnosed with Motor Neurone Disease, losing her ability to speak. She took to the challenge of creating a product that would help people living with disability to effectively communicate their needs and feelings, providing them with a communication tool for people | 12 | Business View November October 2020 2019

living with disability to speak to the world around them.

“I devoted myself to the vision over the next 10 years on different research projects, with the first release of Frasil being in 2014 and it is now released for all devices in 2020”, she asserts.

It takes a lot of hard work and dedication to work for your vision. Throughout her journey, Fran remained disciplined and focussed. She gets a regular amount of sleep. She reads a lot and exercises every day. She spends as much time as possible with people who insure her and challenge her thinking while she continues to pursue her set goals. She makes sure that at the beginning and end of every day she knows where her senior team is at.

She cares about her staff and ensures that the office is safe particularly in these COVID-19 times. “I avoid time wasting and time wasters and I ensure the technologies I build have multiple uses”, she points out.

Navigating fork in the road situations During her entrepreneurial journey, she has mastered the art of treading the market and making decisions.

It is about balance, around clarification and dealing decisively with issues in her ethical grey zone. Being able to identify and “navigate fork in the road” situations. “I recognise that I need to accept mistakes and rectify these mistakes”, she asserts.

When it comes to leadership traits, she leads with both vulnerability and humility. The leadership team that she leads is full of strong minded, intelligent and successful individuals who are as passionate about Frasil as she is.

So it becomes important for her to allow them to grow the business.

Talking about the creative thinking within her organisation, she has encouraged creative thinking through building on the foundation of teamwork.

She meets with each team every day to gather an understanding of team’s progress and ideas, communicating that with the rest of the company so each team is on the same page, allowing for the employees to work effectively and use each-others feedback to build up Frasil to be the best technology it can be.

Cover Story

I avoid time wasting and time wasters and I ensure the technologies I build have multiple uses October 2020 Business View | 13 |

Cover Story

I hope for Frasil to allow for people living with disability to feel connected with the world around them in a familiar and safe environment | 14 | Business View October 2020

Frasil is built on its future vision, as Frasil is a tool to provide life-enhancing experiences for the future of people living with disability and the communities around them. “I hope for Frasil to allow for people living with disability to feel connected with the world around them in a familiar and safe environment�, she says.

Technology is Frasil’s business. However there are some intricate challenges attached to this. Fran is very insistent that the business controls the technology by not

Cover Story

There is a lot of clever technology being built for specific types of disabilities. My view is to partner with these technologies to ensure that most people with most disabilities get the best of both worlds needs and wants of people living with disability which are significantly different to the normal designs applied by these experts. allowing the technology team to control the business.

That means preventing the technology team making the decisions and choices as to how the technology should be presented rather than listening to the needs and wants of each PLWD. This was and continues to be an enormous challenge.

The overall impact was the additional time and cost in wasteful time consuming meetings resulting in lost market opportunities and in delaying getting the much needed technology to market for people living with disability.

Predicated on the basis that technology people consider themselves the experts and they continue to believe that they are the only ones who can have an input into the design of the computer system, let alone accepting the

Taking into consideration the vulnerability attached with technology, Fran wants to take the security and safety of technology today to the next level. “It is important to me for everyone around the world to be connected and

Epitome of leadership

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Cover Story

| 16 | Business View October 2020

Cover Story

Remaining positive and viewing the impact that I have had on individuals around the world with Frasil is always encouraging to keep pushing forward and develop new technologies that will help the people that need it the most on a global level

feel safe with the technology they are using”, she points out. She believes that technology should be designed to have a process that will customise to the user’s needs and safety, allowing them to be successful and effective communicators in their communities.

Being an effective communicator is one of the traits of an effective leader. Fran is an epitome of leadership and infuses her traits among her team members. Regardless of how one describes the word leadership, individuals can greatly impact the lives of others based on their experience. While everyone at Frasil is living on different timelines on their journey through life, they look up to leaders for guidance and advice. “I believe the quality of communication with a strong sense of integrity is an important characteristic for a leader to possess”, says Fran. It is important to be simple and direct for people to listen, understand, and encourage input throughout the different teams at Frasil.

It is important to remain transparent for everyone at Frasil to understand the values of trust and understanding to build the best team of workers to provide people living with disability the best of what Frasil has to offer.

We talked with Fran regarding her views on female leaderships and the challenges they face. According to her, one of the biggest challenges facing female leaders today is the doubt around filling quotas because “we are woman or whether we fill positions because of our ability”. It reflects her deep knowledge on women leadership and its limitations. For women entrepreneurs or leaders, she has raised some really serious questions which possess a deep meaning.

Integrity and focus is the way to go Talking about her acumen of dealing with clients, she emphasises on listening to her clients. “I listen to the people who use and engage with my technology.

Regardless of who they are they can always teach you something and help you to be a better person”, she asserts.

Coming to her work-life equation, as a true entrepreneur the balance between personal and professional is 24/7 and ongoing. “I enjoy my work and the people I work with on every level. I never think of it as a personal and professional life balance.

For example, I am passionate about ensuring people living with disability have the same opportunities and choices that everyone takes for granted”, she says.

She is passionate about showing those people living with disability what the world has to offer and more importantly allowing them to show the world what they have to offer. Because they have a lot to offer the world and Frasil has a lot to offer them.

Her journey has not been a smooth ride. She has had her own set of challenges. Whenever she faced challenges, as a leader she maintained her integrity and focused on the vision that she has created for a safe world that is connected, and give a voice to people living with disability. “Remaining positive and viewing the impact that I have had on individuals around the world with Frasil is always encouraging to keep pushing forward and develop new technologies that will help the people that need it the most on a global level”, she exclaims.

October 2020 Business View | 17 |

Cover Story Talking about her future goals, she says, “There is a lot of clever technology being built for specific types of disabilities. My view is to partner with these technologies to ensure that most people with most disabilities get the best of both worlds”.

By virtue of her unique offering, Frasil has no direct competitors in the industry. Frasil is the first technology of its kind. Fran has introduced neural network technology into Frasil and used the science and mathematics behind quantum mechanics, physics, and calculus to produce an electronic vocal recognition software that will personalise individual vocal grunts and sounds, turning them into a comprehensible voice that can be heard, understood, and trusted. The technology of Frasil is ground-breaking and will provide life-enhancing experiences for people living with disability in a way never done by anyone before.

Fran has one special advice for our readers.

According to Fran, “If you believe something, then follow that belief and with a great deal of passion and persistence and don’t give up. You will get there.”

About the Founder

Fran Killoway is the Executive Chairman, Inventor, and Founder of Frasil Group Pty Ltd. She creates technologies to make the world a better place, utilising the technology of the 21st century and developing it even further to do so. She has been involved with creating, developing, and delivering technology for over 10 years. She has previously taken a start-up technology from Australia to the United States and licensed that technology to a US Fortune 500 Company in the defence industry.

I listen to the people who use and engage with my technology.

Regardless of who they are they can always teach you something and help you to be a better person

| 18 | Business View October 2020

Aside from the experience she has in creating, developing and delivering technology she has studied in other areas such as anthropology, philosophy, psychology, sociology, and linguistics; research methodology, political behaviours and strategies, strategy and market direction, and the building and commercialising of businesses and their products and services.

She has a longing for cutting edge technology like never before. She wants to make the most out of the best available.

Splinter the Glass Ceiling

Women As An Entirety Of Apex Management

W

omen in India have made considerable progress from being simply ‘homemakers’. The world currently observes them with an alternate eye and new regard.

While the number of women pioneers and CEOs in Fortune 500 organizations isn’t over 10%, the magnitude of women taking up positions of senior administration in organizations is gradually expanding.

In today’s times discovering women as CEOs and senior corporate administration pioneers is not any more an irregularity. Gender separation has now been flipped completely as an ever-increasing number of women are demonstrating that they are as acceptable if worse than their male partners in the corporate world. Gone are those days of yore when women were filtered out on the way to the top and the arrangement followed was “this far and no further.”

Other than being a pioneer, these women at the highest point of the professional bureaucracy are likewise making an alternate mentality among the more youthful and hopeful women pioneers in the corporate world.

Conditions such as these when women are making an imprint in the corporate world, Business View Magazine needed to share a few insights concerning women on the board and a couple of things around it.

| 20 | Business View October 2020

Women in the board positions will, in general, be persevering and are regularly fussbudgets.

This is somewhat dubious, be that as it may, a portion of the characteristics female directors have, while characteristically great, can hinder their very own professional success and that of their immediate reports.

Women will, in general, try sincerely and extended periods, holding their heads down.

With corporate administration being more outcomes driven instead of sexual orientation driven, senior administrators presently are prepared to acknowledge that having women in the meeting room would give recognizable advantages. Women are commonly invested with attributes like assurance, energy, want to exceed expectations, the limit concerning difficult work, clear-headedness and an eagerness to go out on a limb.

Women acquire extraordinary traits to the meeting room of the organization alongside certain particular abilities and their experience. They are prepared to leave their customary range of familiarity and go out on a limb, just as a spotlight on long haul organization intrigues superior to their male partners.

Women in Business and Management

Women pioneers carry productivity and feasibility to the organization. Today there are numerous men just as organizations that perceive the difficult work and endeavours of women pioneers. The circumstance is improving and the discriminatory limitation isn’t simply breaking however clearly and relentlessly deteriorating.

Precedence of Having Women at Workplace Women are gifted at relationship building and coordinated effort.

Women admire relationship building and cooperation, which is fundamental for the executives. Women will frequently team up with their friends to reinforce their group, and they will work with clients to ensure they are associated into the organization’s items or administrations.

Women listen more than men and aren’t hesitant to answer those inquiries.

Women will, in general, comprehend the significance of tuning in and taking in the subtleties. They exceed expectations at empowering others, and numerous female chiefs comprehend the significance of keeping up a positive tone in the working environment. Both of these characteristics are important in overseeing groups and all the more regularly included individuals from differing foundations and encounters.

It’s an obvious fact - numerous female administrators will reveal to you they’ve had a tough move in their vocation. The vast majority of them will disclose to you that eventually, they’ve gone up against sexual orientation inclination, separation and open hatred from both their male and their female associates.

Running a compelling association necessitates that pioneers not just turn in a top-notch executives themselves however that they rouse their workers to unrivalled execution too.

This is, obviously, genuine regardless of the pioneer’s sexual orientation.

However, female pioneers are still faced with issues not experienced by their male partners. Regularly, for instance, women are still compelled to demonstrate their fitness in ways men don’t. They work persistently to disperse generalizations, experience doubt about their capabilities, and frequently need to manage partiality and cronyism woven into the corporate culture. The fruitful individuals have discovered approaches to adapt to these difficulties by inclining toward their initiative aptitudes.

October 2020 Business View | 21 |

Delivering high impact campaigns across all communication spectrums Lamia Kamel

CEO, CC Plus PR Firm & Founder, Narrative PR Summit Category

W

henever we work on a project with the value of our nation, we get an automatic energy boost.

We become even more dedicated to our work and the quality of our output sees a dramatic increase in innovation and creativity. This is always the case with Lamia Kamel, CEO of Corporate Communication Plus (CC Plus) PR Firm, Founder of Narrative Summit, and an Egyptian hoping for a proud nation brand for her country.

CC Plus is a full-fledged multi-disciplinary communications and PR firm operating in local and regional markets, delivering on clients’ brand reputation as well as providing strategic thinking and delivering high impact campaigns across all communication spectrums. It blends proven public relations’ methodologies with cutting edge press relations, events management, and digital media to craft strategic programs that give clients winning and measurable results. It has been providing PR counsel to a variety of clients across all commercial and non-commercial fields for almost 15 years.

Lamia Kamel founded Narrative Summit in 2016. Its aim was to become the first international platform for nation branding and instigating the message of leadership and growth. The goal of the Summit is to promote Egypt’s story in a progressive manner, through carefully selecting highprofile and prominent lineup of speakers who present their inspiring experiences that contribute to forming the brand of Egypt. It attempts to establish this positive image through strategic partnerships with international institutions, UN bodies, embassies and media. | 22 | Business View October 2020

EXPOSURE TO VAST OPPORTUNITIES

Shedding light on the factors that have helped Lamia get to where she is today, it is clear that her upbringing and education played a huge role. They are what gave her the base and work ethic which provided her with the right exposure to exciting opportunities. However, those factors can only get you so far; what pushed her was the determination to never settle for a certain level of success. “It is dangerous to believe that you have reached the height of success and then stop. You have to fight against the temptation to stop pursuing more endeavors. That is a trait that I have been nurturing myself throughout my journey. Everyone I meet teaches me something new and it is my team that enables my visions to materialize,” she says.

It is the zeal to constantly innovate and create that drives an entrepreneur; the drive to not settle for doing the same thing every day without working to perfect it and achieve something more. It is this attitude is that prompted Lamia to start her own business.

Giving us a look at some of her success habits, she includes: waking up early, listening to good music, reading a lot, walking, good conversations with interesting people, and having a spiritual side that helps you find your purpose and continue to grow.

Apart from her drive to succeed, there are certain milestones that really transformed her company as well.

The 2011 revolution brought economic stagnation and many challenges. That experience prompted the company to take a political shift and become more involved in that sphere. That

Profile

Entrepreneurship is an attitude not a career path

October 2020 Business View | 23 |

Profile

was also the year that the firm first joined social media. In 2015, once the country had become more stable, they took a step back from politics and returned to focusing on corporate PR. They began building a more focused, professional team and hired a GM to handle the operational side in 2017 so that Lamia could focus on the strategic side of things. This allowed her to really set her sights on the vision and goals of the company.

purpose and strategy behind their work “It is easy for people to feel that their work is not very essential or feel a lack of inspiration and that is where I come in to play my role of showing the magnitude of what we do as a company and how integral each person is to our success”, she asserts.

She tries to communicate her vision as much as she can to people at all the levels of the company in order to keep them invested in the vision.

“Perhaps our most important moment was when we hit our ten-year milestone in 2016 and founded Narrative Summit, our nation branding initiative, which is huge part of our purpose as company”, she comments. It is clear that one of the most important things for Lamia is to constantly illustrate the purpose and strategy behind her company’s work.

The firm believes in encouraging creative ideas within the organization. To this end, Lamia is always willing to listen to the team’s ideas and opinions and she is willing to adjust and change things based on the feedback she gets. Continuity and agility are achieved by staying young and relevant so she always encourages the younger team to give their input.

“Listening to the younger generation is what helps you stay abreast of the latest trends,” she adds. Lamia never stops learning; “You cannot assume that you have reached your potential and become comfortable where you are. Always be a humble learner. The humbler you are the more courage

THE HUMBLER YOU ARE THE MORE CORAGEOUS YOU BECOME

Touching upon her leadership abilities, she says that the most important thing for her is to constantly show the | 24 | Business View October 2020

Profile

you have to undertake new ventures and learn as you go along,” she asserts.

of the advice of the people around her and learns from their experiences.

However, for women entrepreneurs, matters are not always that simple. We live in a traditional society that places huge social burdens on women and, especially, in the case of a working mother. “Achieving the balance between work and personal life is the most difficult task that a woman can have. Due to this, women have developed the great skill of multitasking. The key to achieving this balance is good time management and acknowledging that the family does come first,” she says. These are the principles that Lamia lives by as a working mother.

DON’T COMPETE WITH ANYONE

Whenever she faces a challenge, she looks to other leaders for advice and encouragement. She looks at what great leaders have done before her and it inspires her to face whatever difficulty she is in. She constantly reads about people who go through great hardships and do not let that stop them from making an impact in their work. She also takes advantage

When she was younger, Lamia tells us that she had wanted to become an actress because she found character study fascinating. She would enjoy reading the scripts and creating and analyzing different personas. “This passion has also helped me in my career to read people in order to profile and campaign for them efficiently. I also wanted to be a writer so both these passions greatly influenced me in my PR career,” she expresses.

As a closing to our interview, Lamia shares a valuable piece of advice with us: “You are not in competition with anyone. Being successful, glamorous, and rich is all people see when they look at a famous person but there is so much going on behind the scenes for people to achieve success. There is so much effort, pain, and time invested into achieving great things. So do not compare yourself to others, rather find your own purpose and continue to challenge yourself until you achieve it.”

October 2020 Business View | 25 |

Profile

Weaving a rich tapestry of life How every little stitch counts Advocate Chandni Kapadia Chief Operating Officer, GLS University

W

hilst working as an assistant merchandiser at JC Penney in the US in 1993, and studying merchandising from the Fashion Institute of Technology (FIT), New York, Chandni Kapadia could tailor academics to her passion. She went on to pursue a master’s degree in business administration from the London School of Economics, and also holds a degree in psychology and philosophy, in addition to a law degree and nine gold medals. She was conferred with World Women Leadership Congress Award in February, 2019 for her immense contribution to fashion industry. Building brands and providing impetus to strategic planning, she has been the COO at GLS for the past seven years. Hers is a seamless journey from fashion to education, proving the old adage: ‘There is nothing you can’t do if you set your mind to it.

Anything is possible.’

GLS University is promoted by the Gujarat Law Society, founded in 1927, where visionaries like Sardar Vallabhbhai Patel, Shri Ganesh Mavalankar and Sheth Shri Kasturbhai Lalbhai set the highest standards of excellence in education.

From a single law college set up in 1927, which was nurtured

by Shri I.M. Nanavati among others, Gujarat Law Society today stands tall, having put in nine solid decades in the field of education. The university has been successfully imparting quality education via multi-disciplinary courses over the years, offering diplomas, undergraduate and postgraduate programmes in various disciplines like design, information technology, business administration, management, research, computer applications, commerce, law and research.

Persistence Pays

Chandni admits she doesn’t give up easily. ‘I have always loved taking risks,’ she says. At 16, she left home to study design and make it on her own. ‘I went abroad during a time when even the thought of being in an unknown country | 26 | Business View October 2020

all alone was unimaginable to many.’ Starting small, as an assistant merchandiser, she worked her way up to country head, business head and the Asia Pacific head of multiple luxury brands.

She credits hard work and a deep commitment to work ethics and teamwork for reaching where she is today.

Talking about the turning point of her life, she says, “Being the Country Head for Calvin Klein was a big high. I had dreamt of it since I was 16 – Mr. Klein was a guest lecturer at FIT. I have been fortunate that there has always been a silver lining to every cloud in my life. Being an optimist, I believe I attract positivity and success.’

Her association with GLS University has helped the organization reach greater heights. GLS University has always encouraged freedom of thought among its employees. The institution heads and top management regularly take part in expert panel discussions, seminars and meetings. Institution heads attend conferences abroad, and participate in global forums, putting across their ideas for better decision-making. Says Chandni, ‘We encourage our people to speak their mind and think out of the box, and prioritize their bonding to boost interpersonal ties, ensuring a vibrant and warm atmosphere at work. This, in turn, throws up brilliant ideas and innovative thought.’

GLS University has a vision of creating values through economic, social and environmental developments, and fostering a culture wherein original ideas are generated through a ‘focus on innovation, inquiry, scholarship, creativity and research’. This helps to develop leaderships that are capable, compassionate, conscious and committed to the common good. ‘And to achieve this vision, our mission is to provide the best quality education, with a

Profile

October 2020 Business View | 27 |

Profile All this hard-won success is offset by her zest to live life right. ‘I have been blessed with super-supportive parents who have always agreed with my life choices and supported my decisions. It is due to them that I am in this position today. I owe all my success to them.’

As a leader, it is inevitable that one faces numerous challenges every day. The best way to grow as a leader is to have external support, she advises. ‘As I said earlier, Shri Sudhir Nanavati, a renowned senior advocate and the president of GLS University, has been my guiding light. A father figure to me, he has always motivated me to become a better version of myself, guiding me through important decisions and keeping me grounded during difficult times.

Most importantly, a mentor like him has helped me learn faster from my successes and failures.’

Living Life Right

responsibility towards its students, staff, alumni, and all other stakeholders,’ she adds.

The Magic of Mentors

Chandni understands the vital role that expert guidance plays in our life. ‘I believe that every leader should be a mentor both empathetic and foresightful, able to plan for the foreseeable future at least for the next 10 years. His/her guidance and planning should be such that the organization survives and grows even without his/her presence. A leader should be alert to potential difficulties, always striving to anticipate consequences, as also ready to use reasoning and fact-finding to resolve difficulties and team-building skills to work together towards a collective goal, which is ultimately the goal of the organization,’ she says.

On the subject of female leadership, she says, ‘We have come a long way since 1993, but it is still a man’s world. Women still have to fight for equal pay and equal rights.’ But there are men who value a woman’s views and give them wings to fly higher, even higher than them. ‘My own mentor and boss, Shri Sudhir Nanavati, has always supported me, also ensuring that every female employee in our organization gets a safe and comfortable environment to work in. With more men like him, every organization will see women soar.’

She cannot stress enough the importance of motivation and continuous learning to develop as a leader. She attends online workshops and advanced seminars and conferences to build business acumen and critical industry-specific skills.

She learns from her own experiences and continuously challenges her comfort zones to grow as a better person and a leader. | 28 | Business View October 2020

Chandni has always loved doing a lot of things at the same time. Working as a consultant for many luxury brands and associating with the education industry, has given her a sense of satisfaction. Life has indeed come full circle.

‘Education has played an important role in my life, and being in the judiciary and education system has given me many opportunities to give back to society,’ she says.

Education, she knows, is an important part of a successful individual’s life. ‘Youngsters like Malala Yousafzai have started advocating the need to be educated. Education gets you your bread and butter. Young girls are now vocal about their right to education. Teachers of this era are more dedicated and, with the use of technology, have made the e-learning teaching more convenient for each student. This pandemic has, in fact, proved that education is without borders, and a student does not need four walls to seek knowledge,’ she adds.

Her take on competition? ‘I am my own biggest competition.

I push myself to take up new challenges each day. I set my bar higher each day to work better, to deliver more than before. I never tire of work. I may have moments of weakness, but they only help me perform better and make me stronger. I believe a person is one’s own enemy and biggest cheerleader,’ she muses.

Never give up on your dreams, she advises. It is all about hard work; good luck will follow, and there will be guaranteed results. Also, during this pandemic, when the whole world is changing, she advocates keeping our positivity alive. ’Even at home, do something productive. And last, but not the least, be kind to human beings and animals alike.’

In conclusion, she signs off, ‘There is nothing I would do differently. I may have faltered in some decisions, but God has been good to me, with everything turning out right in the end.’

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VOL 1 | ISSUE 7 | OCT 2020

VOLUME - I

Frasil The disabiliTy soluTion

The power of neural network technology Fran Killoway Executive Chairman, Frasil Group Pty Limited

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Profile

My family had been a great influence on creating my CAN DO attitude, which is the reason for my success.

I have been continuously told that perseverance is the secret to success, and this keeps me going | 32 | Business View October 2020

Profile

Building and Strategizing Your Business to grow with phenomenal expertise Chahat Aggrawal Impact Study Biz

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living embodiment of an empowered woman, Chahat Aggrawal with her firm determination, talent and vigor incubated Impact Study Biz. She is the founder and Chief Executive Officer of the company. At Impact Study, she helps businesses to build, execute, and grow through Brand Business Strategy; Chahat helps to create and flourish a brand that is a moneymaking asset.

Quite experienced in diverse fields, from pursuing education in art and design to becoming an author, Chahat is now using her expertise to help other startups grow and strengthen. Talking about her talents, she has been a shortfilm director, author, designer, management consultant, branding expert, marketer, and a strategist. She has a keen interest in human psychology, world history and adventure sports. Moreover, the wonderful cause that is close to her heart is of gender equality.

Chahat says, “My family had been a great influence on creating my CAN DO attitude, which is the reason for my success. I have been continuously told that perseverance is the secret to success, and this keeps me going.”

How the idea popped up to start Impact Study

At the time of Global expansion for OYO, the entrepreneur realized the need for strategic thinking and how much it is vital for the growth of any brand. Hence, she started Impact Study Biz, where she empowers startups to grow smartly and sustainably by building brand business strategies that have measurable results.

Chahat Aggarwal states, “The disconnect between Brand and business was just ridiculous. There is a need to bring brand and business strategy together in a way that Brand becomes an asset for the company helping in meeting business objectives rather than becoming an expense”.

Insights of Impact Study

Impact Study Biz is a strategic consultancy where they create a symphony between brands and business. Backed by a team of experienced professionals, their strategic services meet the needs of all sizes of startups and deliver lasting changes with sustainable growth. Impact Study Biz revamps startups to generate growth, stability and revenue.

“We are masters in our field and provide specific services that are essential for every startup’s growth.” They provide exemplary services which are explained below: • Brand Strategy: Impact Study helps you answer some critical questions like what does your brand stand for and for whom? What is crucial for your go-to-market strategy? The company works on Brand Evaluation, Brand Positioning, Messaging and Brand Architecture.

• Go-to-Market Strategy: Everything you need to meet your growth objectives with launching a new product, expansion in a new market, organising events or boosting the revenue. Helping you to deliver and capture maximum value through an integrated strategy to action marketing, the company strives hard.

• In-Depth Market Analysis: We guide you through the deep change management process that is required for dramatic improvements in your business performance, market analysis and trends, identification of demand segments within key verticals and partnership opportunities.

• Financial Matrix: Before startups launch a brand, product or a campaign, it is crucial to understand the return on investment, financial liability and the profit projections as per the market so that it has a clear success matrix and an understanding of cost-benefit analysis.

• Growth Strategy: Having a reliable growth model is imperative for both startups and their potential investors.

October 2020 Business View | 33 |

Profile

Developing certain habits is very essential in order for us to learn and continue growing in all the aspects of our life A growth model predicts the company growth and burnrate, in accordance with past and present data. Creating a well-educated business model can be an incredibly complex task if you don’t know how to translate your objectives into an easy to operate action plan.

They strategize to create an impact whilst analyzing, introspecting and studying the market, people, behavior, psychology, and most importantly, business. “I believe in fair-play and opportunities, that’s the reason I make sure that in Impact Study, we focus on impact-driven projects with the startups to provide them with strategic consulting that brings brand thinking to the business execution.”

After successfully launching more than 18+ products, in just a couple of years, they recognized that most of the startups rupture because they mostly pay towards and invest in technology and product creation. The central focus of actually knowing how to develop a brand that sells or develops a strategic go-to-market strategy is majorly ignored. It is obvious that hiring a naive business strategist who has absolutely no knowledge of brand implementation or hiring the design companies to work on the brands that have zero idea of business execution is a waste of resources.

Having seen how the things are, Impact Study Biz provides strategies which take your brand and business hand in hand, and give actual execution steps keeping your business goals and target audience in mind.

Mission and Vision

The values are the strongest pillars of Impact Study Biz’s existence, and they give expression to their thoughts, words and actions. “We cannot do justice to our vision or mission without our core values.” Using values to make decisions, means that they make a deliberate and conscious choice to focus on what is imperative. It’s their code of ethics that drive actions towards their vision and mission. “We are Authentic, Visionary and dynamic. We are original in our thoughts and actions for all stakeholders involved, employees, clients, investors etc. We bring our best, we don’t settle for “good enough.” We try new things, innovate, find new opportunities and know how to stay the course. “We | 34 | Business View October 2020

envision what they want the future to look like, and then strategize on how to get there. We are driven by optimism, and pay close attention to what we do for our clients.”

Hard Work pays off

It’s easy to daydream and think of becoming a billionaire or creating an influence in the society through your product or service, but is it really true? Of Course, the answer is No. It takes countless sleepless nights, perseverance and grit to start from scratch and build the empire of your never dying dreams. Walking on the same pedestal, the business tycoon, Chahat Aggarwal believes in hard work and dedication to achieve what you dream of. She says, “Once we make up our minds and become goal-oriented, success is not far away.”

Impact Study Biz is built on the same cornerstones of intense efforts, resilience and creativity. The two quintessential driving mantras of making Impact Study Biz big are discussed. First of all, they are client-centric and believe in trying to fulfill the requirements of their clients by putting every ounce of effort. Secondly, they strive hard towards becoming the best by delivering innovative and sustainable solutions.

Strategies in the pandemic

2020 is proven to be the worst year for the economy of India as our GDP slipped to 23.9 per cent, which is a huge setback

Profile

for businesses and industries. In this topsy-turvy situation, Impact Study Biz’s pivotal achievement has been to foresee the economic changes for the year 2020. On the same notion, they go for ‘a client-first- approach,’ in which they provide solutions in the situation of crisis to the startups. Erstwhile, they have transcribed a report which can help them adapt to the new technologically-driven world, with rigorous and in-depth research on financial data, market volatility, trade sanctions and consumer behavior. Consequently, this leads them to determine how the economy will react and what companies need to survive and thrive. Fortunately, the Company’s predictions have been positive and correct numerous times, which have helped their clients not just to sustain but grow consciously, even during COVID-19.

Mantras for being successful

Creating certain habits can lead you to the acme of success, and Chahat Aggarwal has proven to be the epitome of it.

“Developing certain habits is very essential in order for us to learn and continue growing in all the aspects of our life.”

According to her, the following habits ought to be nurtured for being in the position she is in today, but many people follow other regimes to gather the same or more success, it depends.

• Practice a Creative Skill - “Sometimes one’s job does not push their creative self, so it becomes crucial to invest time

to indulge into something you enjoy. It could range from painting, dancing or even playing an instrument. When the mind is allowed to wander, it gives you fresh ideas and the opportunity to find new perspectives, which in turn also boosts performance at work. I personally love to paint, write and continue my journey with Graphic Designing, which gives me the canvas to explore design in unique and diverse styles.”

• Frequent Catch-ups - “With frequent meetings with my team and clients, I am in touch with the aspects where we are excelling and the points where we need to push a little harder. It not only keeps me informed, but allows me to foresee certain results and give a chance to actively do problem solving.”

• Stay focused - “My vision is very task-driven and result oriented, which is the core reason for my timely and efficient working style. As much as I enjoy taking up multiple projects and challenging myself to do something new, I make sure to focus on delivering the best quality of work.“ • Curiosity - Being curious is a sign that you are constantly learning, making one more resilient. The curiosity for developing new angles to my business keeps me going and learning new techniques. I am an avid reader and never stop learning.

October 2020 Business View | 35 |

8 Business Tips for

small businesses to Survive COVID-19

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he pandemic across the globe has created a melancholy and affected the lives of people intensely. It has hit almost every sector, be it entertainment, tours, and travels, publishing, etc. so hard that a multitude of companies collapsed during the phase of lockdown and even after the removal of it.

According to the current statistics, in the first quarter of 2020-21(April-June), the Indian economy declined by 23.9%.

Some naysayers are saying the poor government’s financial policies are responsible for this much reduction in GDP, while some say COVID is the only factor that is responsible for it. | 36 | Business View October 2020

Whatever the reason or reasons may be, but the imposition of lockdown has cracked the backbone of small and medium-sized businesses. Most of them do not have any idea how to survive in this crisis and what strategies to follow. Nobody can predict what the future holds for the economy and also how long this deadly virus would take to lose its grip. But, there are certain steps that you can take to survive COVID-19 and adapt your business model to the current reality. The pivotal steps help you in the reduction of unnecessary expenses and discovering new ways to raise the graph of your revenue whilst keeping your employees, customers, and community safe.

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Stay Informed: It becomes quintessential to synchronize your business with the latest updates on COVID-19.

There is new information about the virus and government policies are announced on a regular basis, so keep a check on it. World Health Organization (WHO) and the Center for Disease Control (CDC) are apt sources to get informed as these organizations provide you complete information on how this virus spreads, what precautions you should take for your business, how to keep your community safe. Moreover, keep an eye on local, state, and federal mandates that can affect your business, such as orders to close non-essential businesses.

Adapt your Business: Based on the current reality, how you can adapt your business to continue offering your services to customers. Try to get mentored by other business owners of your field for motivation. There are some ideas that may enlighten you in this phase of the outbreak:

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There are few things to keep in mind, when the economies will come back to normal; you definitely want your trained employees to work for you. Letting go of your key staff is not the option. Moreover, if you decide to lay off employees or cut hours, then you may receive money from some financial programs like Paycheck Protection Program. n

Review all expenses: Take a look at your current expenditure, and see where the possibility of cutting expenses lies. Look at all work services you pay for regularly, starting from cleaning to advertising. Check for utilities and insurance, if your service providers are providing any fee reductions due to pandemic.

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Create a Safe Workplace: You cannot compromise your employee’s health at any cost, for business or money. They are with you, that is why your business exists. Now, the onus of maintaining safe and hygienic work environment is on you. You may implement some policies:

• Offer your services via a virtual medium like phones, emails, and video conferencing.

• Sell goods directly to consumers via online platforms • For attracting new customers, offer new discounts, sales, and free shipping • Offer goods and services that people need now essentially like sanitizers and masks.

• Take care of Your Financial Resources: The most essential thing is to pay heed towards managing and exploring your financing resources. The places from where you can take help are:

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Change in the staff: It can be seen at most of the places that many businesses are reducing their staff or laying off employees, cutting salary, or putting employees on furlough. But before taking any action, think about the employees who are actually good and essential.

• Allow employees to work from home, and count the output not working hours

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business interruption insurance

• Reduce the number of employees working at the same time

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lines of credit

• Reduce storefront hours

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loans available through the Small Business Administration

• Provide a sick and family leave policy

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loans and grants from state and city programs

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loans and grants from private organizations, and

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past due amounts from existing customers.

Review Your Contract and Leases: Revise your current contracts and leases to cut down unnecessary expenses.

For example, if you had purchased something that you are no longer using, then cancel them or talk with the other party to review contracts for refund.

Similarly, if you are unable to pay rent of your office premises, then discuss this with your landlord to reduce the rent or rent abatement. It is true that your landlord is not obligated to provide you break on the rent, but knowing the current situation, he or she may definitely consider the option of reduction.

• Keep products like gloves, masks, sanitizers • Educating employees about the practices of sanitization and hygiene n

Stay in touch with your customers: With the change in your business model, it is necessary to keep your customers close to you whether your services change, change in hours, closing your office, anything. More importantly, if you do not have a presence on social media, it is an opportunity to create fascinating social media pages on Facebook, Twitter, Instagram, so that you can share the updates about your products and services to your customers and attract new ones.

Make your customers aware about what steps you are taking to curb the spread of Coronavirus that include new sanitization policies and change in products or services.

October 2020 Business View | 37 |

Profile

We started from scratch, around our kitchen table, with an overriding desire to remain profitable. Despite not taking on outside investment we have grown the company every single year for 23 years and now have clients all over the globe – in every corner | 38 | Business View October 2020

Profile

Minesoft: Creating innovative patent information software Ann Chapman

co-founder & Managing Director, Minesoft

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inesoft started out as an ideal way to combine Ann Chapman’s and her husband Ophir Daniel’s unique skillsets within sci-tech publishing and web development. Today, the company has grown as a leading global patent solutions provider with offices in the United Kingdom, Germany and the United States, and an international network of representatives in every corner of the world.

Minesoft is an innovative online patent solutions provider offering its products and services to national patent offices, professional search firms, patent attorney firms, academic institutions and many Fortune 500/FTSE 100 companies around the world. Solutions and services include patent search and analysis, patent monitoring, competitive intelligence systems, knowledge management systems and more.

Ann Chapman started her career at a big international publishing company (International Thomson, later Thomson Reuters) and was sent all over the world to visit clients and secure business. After 6 years, Ann moved to a US publishing company (Ziff Davies Group) in the field of business information (companies and markets). She then returned to patents and sci-tech publishing with France Telecom Group spending 3 years there as a Director and Managing Director.

After just becoming a mother, Ann and her husband Ophir Daniel took the plunge to establish their own company, Minesoft. They decided to combine their skills and were lucky to be given a distribution and development deal by France Telecom, and a small initial loan that started them off.

Established in 1996, Minesoft quickly gained market traction due to its innovative patent information products. At the time, Ann’s career was blossoming in the online publishing industry, managing and directing companies in the field of published patents, sci-tech, and business information whilst Ophir was an in-demand web-based developer working in the early internet era.

Initially, they worked closely with Questel-Orbit and Research Business Information (RBI Inc) for about five years in marketing, sales and product development before branching out with their own products in the first decade of 2000. In 2003, they began close cooperation with RWS PLC, a publicly quoted UK specialist translation company and one of the biggest corporate scientific translation companies in the world today.

Growing by leaps and bounds Together Minesoft & RWS launched PatBase, a searchable database of patent documents designed by experts in the complex art of patent information research. Since its October 2020 Business View | 39 |

Profile

The continuous innovation in the firm has been instrumental in Minesoft being awarded the Queen’s Award for Enterprise for the second time in 2015 inception in 2003, PatBase has attracted over 70,000 users worldwide. The primary search tool has been built on a robust platform to assist clients in performing intuitive searches of the amalgamated data and to review, share and analyze business-critical patent information that can propel business units to make better informed strategic decisions.

The solution is easily deployable with the provision of free training from the Minesoft Support team in parallel with the client’s in-house team throughout the transition process.

Since 2000, Minesoft has expanded its portfolio of innovative patent information products to include PatBase Express, PatentOrder, PatDocs, IPShare, PatentTracker, Legal StatusTracker, CiteTracker, Chemical Explorer, Pat-KM, PatBase Analytics and more. The company has established its offices in the UK, Germany, and the USA – with additional dedicated representatives representing every corner of the globe. Minesoft recently expanded its presence in the German and American markets with the formations of Minesoft GmbH and Minesoft LLC.

| 40 | Business View October 2020

Profile Minesoft is developing a new Search Engine that will be released this year and will continue working on it in the following few years to develop some neat new functionality in areas like natural language searching, instant faceting of millions of documents and semantics. They also aim to develop the area of automated translations and landscaping analysis. They host about 160 million patent (sci-tech) documents right now and this is increasing every week.

• In 2019, Minesoft received national and international awards for Best Overall Company of the year (Regional Chamber of Commerce) as well as Legal Tech Company of the Year from ACQ5.

Putting customer first

The continuous innovation in the firm has been instrumental in Minesoft being awarded the Queen’s Award for Enterprise for the second time in 2015. This coveted business award was given for impressive, sustained growth in International Trade. The company demonstrated outstanding achievement in rapidly growing export markets in the field of Intellectual Property (patent) Information.

Talking about challenges faced during her entrepreneurial journey, Ann says, “We started from scratch, around our kitchen table, with an overriding desire to remain profitable.

Despite not taking on outside investment we have grown the company every single year for 23 years and now have clients all over the globe – in every corner, but especially in advanced manufacturing countries where patenting is an important activity to secure intellectual property and sell goods abroad”.

They competed from day one with much larger international corporations as well as with other smaller firms that had specialized in their sector, but they managed to carve out a niche expertise and win clients over. They started off in a small way as a solutions provider to some big companies, but today clients take their products globally.

At Minesoft, their people and culture depend on two factors which they pride themselves on 1. Putting the customer first. This is exemplified by the fact that they have the highest retention rates in the intellectual property market and their product development by their experienced inhouse development team, headed by Ophir Daniel, is directly influenced by customer feedback. 2. People at Minesoft. Many of the people at Minesoft have been with the company for extensive periods and for some, the majority of their careers. They enjoy one of the lowest turnover rates in the industry and this helps them maintain continuity with client relationships and product and market insight.

Minesoft has worked to constantly develop platforms to enable both professional searchers and business executives to quickly gain the ability to answer business-critical questions in the timeliest manner. Search platforms should be built for users, with input from users, irrespective of what background these user communities have.

Achievements and milestones • In 2009 and again in 2015, Minesoft won the prestigious Queen’s Award for Enterprise for outstanding achievement in rapidly growing export markets in the field of Intellectual Property (patent) Information.

• Ann Chapman-Daniel received the award for UK Gamechanger of the Year from ACQ5 and Information Professional of the year from Germany.

It is very important for businesses to play a positive role in local communities. At Minesoft, they believe in giving back to society. In Richmond-upon-Thames, where Minesoft is headquartered, there is a lot of support for local businesses, the arts and the environment. In 2018 and 2019, they were active in the local Richmond initiative to raise awareness of plastic pollution in rivers. They had a staff team paddleboarding down the River Thames collecting plastic waste alongside other local corporate teams. Minesoft sponsored the event for the local community both years.

During these COVID times, Minesoft has donated to local charities providing food for frontline nurses and doctors in Critical Care Units at two key NHS hospitals in London. As Richmond, UK returns to work they have co-funded a wide Town Centre deep clean and regular anti-viral spraying of public areas that will take place twice weekly for the remainder of this year – the first town in the UK to undertake this, as featured on Radio London on 5th June 2020.

Minesoft sponsors international charitable organisations such as the World Monuments Fund to restore and conserve buildings, recently a building in the Caribbean island of Antigua with cultural significance and the newly created Commonwealth Heritage Forum, bringing together experts from different fields in conservation and education projects.

They also partnered with the World Intellectual Property Organization (WIPO) in the ASPI Programme, an initiative to give researchers in developing countries free or lowcost access to sophisticated tools and services like PatBase, for retrieving and analyzing patent data to help drive innovation worldwide. The program was launched 10 years ago to open resources for global innovation and narrow the economic divide.

October 2020 Business View | 41 |