Business View Magazine | The Most Innovative Brand 2019

VOL 1 | ISSUE 1 | DECEMBER 2019

10

Best Business Ideas for Entrepreneurs to Start in 2020

THE UNDISPUTED LEADER OF

TRACKING INDUSTRY IN INDIA

VIKRAM KUMAR FOUNDER, LETSTRACK PVT. LTD.

December 2019 Business View | 1 |

| 2 | Business View December 2019

EDITOR’S NOTE Of late, there has been apprehensions among the masses and business fraternities regarding their future discourse on account of the global economic slowdown. One of the most hit by this covert recession is Automobiles and related sector. People have started smelling a similar recession that hit the global economy in the last decade. Well, this is the last thing one can wish for. After the initiation of LPG in 1991, India can no more sit in vacuum as it has a significant role to play for the smooth running of global economy.

The Gross Domestic Product (GDP) rate just clocked an all-time low 4.5% (some economists say that even these figures are exaggerated) in the previous quarter. Actually, the things are not hunky dory anymore. The signs of pessimism are visible in the market. The inflated prices of useful commodities have again brought tears to people after almost 5 years. So, the question we need to ask is what went wrong? After a good growth rate of 7.4% in 2014, where did we go wrong? Well, there are more than one reason, to be precise.

In 2014 and 2015, India faced two consecutive droughts which impacted the farming community badly, ultimately leading the economy to bad shape. Over and above that, India witnessed one of the boldest decisions in the recent decades – Demonetization, in 2016. It was a big blow to the economy which had crippled the economy for a long time (whose impact is still visible). This agony didn’t end here, something bigger of the same scale was on its way in the following year. New GST bill introduced in the year 2017 was said to be one of the revolutionary steps.

But things didn’t work out the way they were supposed to be; it made things more complicated for people. There were many repercussions of the new tax structure and people are yet to come terms with this new Goods and Service Tax in the Indian economy. People can be seen expressing their concerns regarding the slowdown in economy. Apart from this, the news of heads being rolled in some of the major MNCs has become a new norm in the industry. This is again a bad sign for the economy in the long run.

All in all, things look dreary at present and there is hardly any positive sign in the market. Still, we can’t leave the company of optimism because that is the only way we can bring our best to make things work. Leaving apart this dull phase, let’s talk about our brand new issue filled with the interesting stories of burgeoning entrepreneurs. Their stories will bring a new wave of positivity in our readers.

Enjoy reading!

VOL 1 | ISSUE 1 | DECEMBER 2019

10

Best Business Ideas for Entrepreeneurs to Start in 2019

THE UNDISPUTED LEADER OF

TRACKING INDUSTRY IN INDIA

VIKRAM KUMAR FOUNDER, LETSTRACK PVT. LTD.

KRITI DHARA Managing Editor

Vol 1 |Issue 1|December 2019 | Rs.199 Publisher Sunny Sehrawat Sr. Editor Shubhra Krishnan Sub. Editor Kriti Dhara, Unnati Katiyar, Nancy Business Head Sharmin Sarwar Corporate Team Kajal Sahu, Avneet, Ankit Sharma, Shagufta Naaz Director Ad. Sales & Marketing Adil Sarwar Creative Head Rahul Kushwaha Designing Team Basundhara Maitra, Priya Bhuradia

Data Analyst Team Aakash Kumar, Jyoti Sharma, Komal Dhiman, Puneet Dixit Manager Digital Marketing Bharti Sharma Operations-Head Shiva Anand and Erin O International Correspondent Alyson and Paola M Finance Head Dheeraj Kumar Jha Legal Affairs Yuvraj Soni Human Resources Ruhi Gupta

Registerd Office DIGITECHMEDIA, Village Tilang Pur Kotla, New Delhi -110043 Contact: corporate@businessviewmagazine.in Published From DIGITECHMEDIA, 106, Vishwa Sadan Tower, District Centre, Janakpuri, New Delhi - 110058 Contact: corporate@businessviewmagazine.in

Just Go Digital Copyright Š 2019 DigiTech Media, All rights reserved Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. While the publishers made every effort to ensure the accuracy of all information in this magazine, they will not be held resposnsible for any errors therein.

December 2019 Business View | 5 |

S t o r y C o v e r

Letstrack Pvt. Ltd.

10

Vikram Kumar Founder

De Box Global

Century Pharmaceuticals Dr. Janak Sheth Managing Director

| 6 | Business View December 2019

20

24

Syed A Asim Director

Digilive

Vikash Sorout Founder & CEO

28

ES Celebrations, Entertainment Sportz Karan Rughani Founder & CEO

32

Infozub

CO

Logesh Kumar MD

36

NT

EN

The Leather Laundry Mallika Sharma Founder

40

TS

42

Trikolaa

Harsh Juthani CEO & Founder

December 2019 Business View | 7 |

Table of Contents 18

10 Best Business Ideas for Entrepreneurs to Start in 2020

22

E-Commerce Trust For Customers in 2019 – Significant Tips To Build It

26

Financial Assets Every Entrepreneur Should Perceive While Investing

30

Everything You Entail to Perceive Before Starting a Startup

34 38 46 | 8 | Business View December 2019

Time Management The Unrivalled Way to Reduce Stress

How to Get Investors for Startup ?

Ideas to Grow Your Venture

10 Best Places to Visit in India to travel is to live

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December 2019 Business View | 9 |

Cover Story

VIKRAM KUMAR FOUNDER, LETSTRACK PVT. LTD.

| 10 | Business View December 2019

THE UNDISPUTED LEADER OF

TRACKING INDUSTRY IN INDIA Kirti Dhara | Business View

W

ith the rise in technological advancements, our lives have become easier and better than ever. Innovation has played a major role in shaping our lives, giving it a new dimension.

Of late, we have seen a new breed of innovators who keep coming up with their out-of-the-box ideas.

Today, we are going to talk about one such revolutionary idea—Letstrack—which has transformed the way we look at vehicle security. Nowadays, tracking is commonplace and a routine part of our everyday lives. Be it booking a cab, to ordering food, or waiting for a delivery, there is one thing common among all these, and that is tracking.

This need of tracking is being aptly catered by Gurugram based Letstrack which provides a hardware and software based Vehicle and Personal Security solution, giving location-based reports to analyse and make productive decisions. In other words, what it essentially means is that anything that moves can be tracked. The company goes through rigorous research and testing just to ensure that each and every product is used based on the requirements of the customers. For example, a small match box sized device is used to track children, providing the needed security and safety in their lives and peace of mind to the parents.

December 2019 Business View | 11 |

Our All India Reach

Covers more than

3000 cities

and towns pan India

3000+

Technicians

Having more than

5,00,000

happy customers

| 12 | Business View December 2019

It is a very customer centric and customer driven company.

Everything that it does, be it designing an app, making a device or coming up with a new service, it always keeps its customers in mind. Keeping their needs and wants in the priority also sets the goal for it automatically.

The conceptualization of the tracking software was done in an entirely different scenario. The brainchild of the idea, Vikram Kumar, while working on some projects along with his team encountered obstacles in different European countries. Vikram used to have sales team spread across different countries in Europe, and most of the times it got really difficult to manage and analyse the productivity of those teams. So, as it already was running a successful software business in India to serve the clients in Europe, Vikram came up with the plan to use that to simplify tracking the teams and their workings.

That spark of a thought then developed into a fullfledged software that evaluated the productivity of those teams. He saw the potential, the possibilities that were present and acted on it. That led to the launch of the software in India with a hardware-based solution to provide security to millions of families and assets.

great product, but also educates them about tracking and its benefits in a positive way.

It is a very customer centric and customer driven company. Everything that it does, be it designing an app, making a device or coming up with a new service, it always keeps its customers in mind.

Keeping their needs and wants in the priority also sets the goal for it automatically.

The modus operandi of the firm is something that peers need to learn from. Letstrack has always been run as a family. Just like a big joint family, even it has its share of good and bad days. There are times when everyone is not on the same page, but like the whole family comes together on the dinner table and talks it out, it does the same.

They listen to each other, see each other’s point of view, and have each other’s back. As the family is growing, it is growing too and making new bonds.

CUSTOMERS ABOVE EVERYTHING Considering the uniqueness in the concept, it has managed to garner the support of a number of clients. There are a lot of reasons why its clients absolutely love working with it, some of the more obvious ones are the quality of the products and services that it offers. This translates to its clients having the utmost level of confidence in it, pinning their trust in the firm to come up with innovative state-of-the-art products every time. They appreciate the fact that it doesn’t just offer them a December 2019 Business View | 13 |

One of the biggest advantages is its vision.

The thought that everything that moves can be tracked, is an idea so powerful that it drives everything around by itself. And that is the main differentiator between it and countless other companies. The competitors aim to sell products to people, while it aims to provide the best of customer experience and peace of mind, through safety.

Talking about the stronghold of the firm which lies in its people, the family that the company has built over the years. They are the backbone who drive the company forward. It has always believed in having key professionals at key roles. This has been the thought since day one, and also one of the reasons that it has achieved so much in such a little time. Together with these professionals the company has built a robust system which keeps on expanding. This even gets better as it goes from one service to another, and one country to another. All these and countless other reasons make it mentally and technologically superior.

When parents sit at their homes relaxing knowing that their children are safe and can be tracked in a second. When a father whose daughter leaves work at night places his confidence in it as he watches her make her way home.

HONESTY AND TRANSPARENCY IS THE WAY TO GO It is always upfront with the clients; the honesty and transparency help it maintain the unbreakable faith the clients have in the company.

We all know that no technology is fully proven and perfect, and sometimes it just doesn’t work out the way you wanted it to. And when that happens, the company doesn’t shy away from it, it accepts that a mistake was made and put all the resources and mind on to how to rectify it. How to make it better and solve the issue at hand. This philosophy of keeping the client on the same page where they see just how hard working and honest it is, ensures that they don’t lose their trust in it.

Apart from this, it keeps on analysing and tracking the market and the usage pattern and habits of the customers. These two are the most important points through which it doesn’t just stay abreast but stay ahead. It keeps doing researches and surveys to ensure that it is delivering what the market demands and what its customers want. Alongside market demands, the firm is prepared for the imminent challenges. Every firm happens to have a genius who

is always ready with the solution of the most complex problem. Letstrack has a gem in the form of Vikram.

Vikram is analytical and that pushes him to solve problems and challenges of any and every kind. He takes problems and carefully break them into small parts to get to the root of it, and by breaking it down it becomes easier to solve it. He says, “Now I don’t know whether being a problem solver comes under creative or not, but it certainly helps me clear my mind and be productive as well. Other than that I meditate regularly early in the morning, it helps me in focusing on things better and prepares me for the day.”

COMING OUT OF THE SHADOWS OF OBSTACLES In the beginning when the firm had just ventured into the sector, it was competing with over 25,000 companies. They had been doing the same thing for over 8 years, and that too at a very competitive price. So the initial 18 months were particularly tough for it, as the company was asked again and again as to, what made it different or special? And every time the company would pitch its services, products to companies or customers it had to prove itself, every single day, and every single sale. But as they say, diamonds are made under pressure, it emerged victorious out of all those challenges.

The last six months have been a whirlwind. This time saw it take some giant strides. To start with, it has won over 19 awards and accolades, including Asia One India’s 100 Biggest Brands. Then it acquired the largest share in the Vehicle Security Services sector in India, becoming a force to reckon with. It also recently crossed a big milestone, of serving over 5,00,000 happy customers, and it’s still growing. And all of this put together places it as Asia’s biggest vehicle security company. And it is looking ahead to serving more customers and making even bigger name for itself.

Regarding the opportunity in vehicle security and tracking space, the company has a whole lot of opportunity to tap. There are many factors that are contributing to make this a possibility, like increase in number of vehicles on the road, organisations wanting to be efficient and keeping a tab on their employees and functioning. It is also educating people and organisations about the many uses of personnel tracking. This is also bringing a positive change in people’s perspective and paving the way for it to do even better.

REACHING NEW MILESTONES Right now, Letstrack is leading the market with 20% market share and aims to take over 50% share of the market. Currently it is also looking for investors to raise $8-10 million in Pre-Series A round of funding. These are just some of the goals it has for now.

| 14 | Business View December 2019

James Arthur

FIGURES

Rachitta Juneja

Vikram Kumar is the Head Coach and Founder of Letstrack Pvt. Ltd. He has an impeccable track record of achieving market-leading levels of sales success. He has established himself across all the aspects of the mobile business, from commercial and financial management to direct supervision of sales teams. He has a knack for being involved through every process of the value chain, from product design to the consumer.

KEY

Vikram Kumar

An effective presenter, expert negotiator and relationship manager, he works closely with distributors, wholesalers and retailers, tactically gaining the best possible outcomes from such relationships. He

The company has shared its insight and expertise on various eminent platforms. Rachitta Juneja, Chief Marketing Officer, has been a keynote speaker at the Annual Summit of IIM, Kashipur where they have versatile speakers from Brands like Uber, Honda. This speaks about the magnitude of the company and its services.

Puneet Sharma

drives sales success through superlative leadership of sales people, with an instinctive ability to identify and train natural winners in selling.

Over the years, he has also garnered many awards and accolades, with the most recent one being India’s 100 Greatest Leaders 201819 by Asia One. Rachitta Juneja – Chief Marketing Officer She has been awarded as the CMO of the Year 2019 by Making of Developed India. Moreover, the title of Most Inspirational Women in India was conferred upon to her by an eminent business magazine.

She has an experience of running 2 Marketing Companies before Letstrack and a total experience of 8 years.

be tracked in a second. When a father whose daughter leaves work at night places his confidence in it as he watches her make her way home. These are some of the countless emotions that it watches come to life because of what it does.

Apart from this, on an average, it saves 4 cars a week and almost 1 bike every day. When you step back and take a look at those numbers, you see a bigger picture of people’s lives being saved, someone’s hard earned money being protected, someone’s faith being restored that they are secured and protected. What it does today doesn’t only end with its devices working perfectly for them, but the value it adds to their lives.

The company has been felicitated by many renowned media & entertainment platforms.

Vikram Kumar, CEO & Founder, has also been recognised as India’s Greatest Leader (20182019). Before that, it was bestowed with the Top GPS Tracking Company in India by BIZZTOR EDITOR, the Innovative Start-up of the year by a popular business magazine, the “Best Vehicle Security Company in Asia” & “Best Loyalty Program” was awarded by ET NOW. These are just some of the awards, the list goes on.

When parents sit at their homes relaxing knowing that their children are safe and can

It has been making waves ever since it started, and is sure that it will continue to do so.

December 2019 Business View | 15 |

VOL 1 | ISSUE 1 | DECEMBER 2019

10

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Best Business Ideas for Entrepreeneurs to Start in 2019

THE UNDISPUTED LEADER OF

TRACKING INDUSTRY IN INDIA

VIKRAM KUMAR FOUNDER, LETSTRACK PVT. LTD.

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BVM REVIEW

T

10 Best Business Ideas for Entrepreneu

hey state magnificence is entirely subjective and, notably, the equivalent can be said for the best independent venture thoughts.

There are huge amounts of independent company thoughts, and what characterizes a “best” private venture thought to a great extent relies upon a hopeful business visionary’s character and range of abilities (and its capability to procure cash, obviously). Thus, when you’re thinking about the best thoughts for your future private venture, you’ll have to address a couple of explaining questions, including: • What are your interests?

• Where is there a need in the market, and by what means can your abilities fulfill that need?

• Who is your optimal customer?

• What is your optimal workplace?

For those with the pioneering soul, startup expenses can be a noteworthy hindrance. Yet, where there’s a will, there’s a way. Business View Magazine accompanying 10 best business ideas for entrepreneur’s thoughts require little in the method for startup expenses or assets and react rapidly to some great out-dated diligent work.

BEST BUSINESS IDEAS FOR B2B THINKER CONSULTING Whatever your field of ability, beginning a counseling business is an incredible method to make a sizable pay while taking a shot at your own terms.

BUSINESS PLANNING SERVICE Composing a marketable strategy is a vital begin to any business, however, it’s a procedure that not all business visionaries have.

A standout amongst the best private company thoughts for prepared entrepreneurs for their next endeavor is a business arranging administration.

IDEAS FOR CREATIVE ENTREPRENEUR PHOTOGRAPHY Proficient picture takers are in extreme interest for weddings, corporate occasions, family representations, and that’s only the tip of the iceberg. What’s more, since you can fabricate this business out of your home (with the correct instruments, obviously), an independent photography business has generally low startup costs.

| 18 | Business View December 2019

urs to Start in 2020

EVENT PLANNING An ever- increasing number of people and organizations are enlisting independent occasion organizers to deal with the structure, coordination, and coordination of pulling off real occasions.

IDEAS FOR FOODIES RESTAURANT OR CAFE In case you’re really culinary (and innovatively) yearning, your definitive dream may be to open your own shop, coffee shop, bistro, or full-administration café.

CRAFT BREWERY Otherwise known as microbreweries are blasting in the United States—truth be told, 98% of working distilleries in the U.S. are autonomously claimed.

IDEAS FOR TECH-SAVVY ENTREPRENEUR WEBSITE DEVELOPMENT AND DESIGN Each business needs, in any event, a fundamental site to succeed, yet numerous entrepreneurs don’t have the foggiest idea how to set one up for them. In this way, in case you’re at IT and structure wizard, you’ll have unlimited chances to custom-form sites.

APP DEVELOPMENT Application advancement is a great new company thought in light of the fact that such huge numbers of organizations need applications created or on the other hand, you could create applications for shoppers.

IDEAS FOR HEALTH AND WELLNESS PROFESSIONALS NUTRITIONIST In case you’re a gladly gluten, free veggie lover, entire nourishments wellbeing addict, and you adore sharing your perfect dietary patterns with others, think about going into business as a nutritionist and getting paid to help other people accomplish their wellbeing objectives.

PERSONAL TRAINER OR FITNESS INSTRUCTOR As an authorized fitness coach, you can offer private instructional courses in your own home or in customers’ homes, lead bunch sessions in nearby stops, become a confirmed educator for an entire host of exercises.

Being a successful business person and entrepreneur is tied in with exploiting each open door that comes to your direction. You must be inventive and discover various endeavors that can produce income, regardless of whether it’s for a restricted measure of time.

Business View Magazine centers around various ways to deal with starting a business that let you revolve less around the coordination and candid costs and more on starting.

December 2019 Business View | 19 |

Dr. Janak Sheth Managing Director Century Pharmaceuticals Ltd

Century Pharmaceuticals Ltd Where Innovation and Research Meets Kirti Dhara | Business View

I

Innovation is the key to overcome severe competition in pharmaceuticals industry and maintain hopes of a healthy survival. Century Pharmaceuticals Ltd has been in the business of manufacturing Active Pharmaceutical Ingredients since the last 38 years and charting steady growth. They have grown not only with a wide basket of products ranging antibiotics, vitamins, anticoagulants, erectile dysfunction, anti-diabetic etc but also in geographic expansion around the world. They embarked upon novel research and path breaking innovation in 2007 by starting a biotechnology research division.

Century licensed a patented novel molecule for Asthma and Allergy with a unique targeted therapy technology which promises a cure without any side effect.

| 20 | Business View December 2019

Background, important milestones and awards of Century Pharmaceuticals Ltd • The Company was established in 1982.

• With a desire to expand business, the Company started its veterinary products division in 1997. Biotechnology research was started in 2007 with Israeli Biotech Research Collaboration • Gold medal from Lockheed Martin for best innovation in Biotechnology in 2007.

• Functional IBSC since 2007. DSIR recognized R&D unit in 2008.

• A new US FDA approved manufacturing plant was set up in 2010.

• WHO GMP for manufacturing APIs and written confirmation since 2010 • MSME award by FGI in 2012.

• Fair Business Practices (Indian Council for Fair Businesses) • Gold Medal for excellence in Business Practices (Switzerland) • Excellence award for Exports (Indian council for Small & Medium size exporters) • Certificate of excellence for innovation –India Innovative 100 • Janak Sheth rated Top 30 CEO on Innovation 2014 • Quality Mark Trust awards 2016 and 2017 • Gold Certification in ZED from QCI

Persons behind the venture • Dr. Janak Sheth Managing Director- B.Tech, Hon PhD (44 years) • Dr. Anand K Dubey- Head, Quality, M.Sc., Phd. ( 25 years) • Dr. Velmurugan R- Senior scientist, Biotech R&D M.Sc., Phd., MBA (25 years) • Mr. Rishabh Sheth- Director, R&D, process development, B.Tech MBA(USA)(7 years) • Balkrishna Shetty- Business development, B.Com ( 35 years) Century’s unique strengths The company has a sharp focus on customer service and satisfaction and believes in giving priority to customer requirements from time to time. The company has been able to retain customers even in turbulent business cycles owing to their long term strategy. Their end goal is to ensure that the customer benefits from Century’s strengths of quality and competitiveness. Every person in the company contributes to make a strong and united company. Owing to this strong feeling for the company, Century has one of the industry’s lowest turnover amongst employees.

This helps in continuity of work and also a lot of ease in working towards growth.

Where does the company stand in the market.

Century Pharmaceuticals has maintained its quality over the years and has stayed ahead of the competition with a strong regulatory support. The company believes in prompt service and yet maintains a good inventory level for all its products to be able to supply on time. Bulk purchasing is one of the competitive advantages for the company. Market penetration and cross selling is followed. Opportunities from new drugs recently off patented have a good market potential. Century Pharmaceuticals is expanding their international market presence and have developed new markets with time.

The Company is on the move Century Pharmaceuticals has a good reputation in the market and they get good references from satisfied customers. The customers usually need raw materials at short notice of good quality products. They believe in performing regularly and hence the trust of the client is continued. To walk along with the changing market scenarios, the company participates in national and international exhibitions

and conferences to understand the dynamics of the market and customers.

The Company has a policy to meet customers and invite them to visit their manufacturing plant. The company is also active on the internet through social media to get feedback and keep abreast of the several regulatory changes from time to time and to tune with the new systems required.

The company believes that Artificial Intelligence has a tremendous future as accuracy and perfection is absolutely vital in the pharmaceutical industry.

Mundane operations where there are chances of human failure in consistency will be replaced by AI. Therefore people need to innovate and look for skills to be developed when such disruptions take place. Google cloud and web applications are extensively used in pharmaceuticals as it is impossible to track and monitor sales people in the field effectively without these tools. The market will be much more competitive in times to come and companies who are averse using these tools will have a tough time.

Goal and vision Century Pharmaceuticals Century Pharmaceuticals is constantly developing new products based on customer demand and industry needs.

Investing upon the research at an appropriate time with all resources shows the great path for success. The Company is currently working on a novel biotechnology recombinant protein for the treatment and cure for Asthma and Allergy. The Company is working on the concept of a research boutique to develop the product till proof of concept and then out license the same to any big parma company. A few more

products are also in the pipeline once the first molecule is out licensed. The company has invested in this concept and ready to take challenges of novel molecules.

The Company believes that financial success is not the end objective. As a result, Century is investing heavily in research and innovation. The Company partnered with an Israeli Biotech virtual company for the novel molecule for Asthma. When the technology was transferred, the technology was found with a lot of gaps. Just at that time the Israeli company closed down and Century was facing closure of the project. Century decided to overcome the challenges on their own and established the invitro and invivo proof of concept. The Company is now looking at conducting in vivo proof of concept in transgenic animals to be able to out license this molecule which promises a cure for Asthma without any side effect.

Tips to students interested in pharmaceutical industry • Healthcare is a fast growing domain and there is no dearth of opportunities.

• There is a huge competition and to be successful, you need to focus on your strengths. Select an area within the pharmaceuticals space such as manufacturing, analysis, quality assurance, research or regulatory affairs and develop in-depth knowledge to be able to contribute to your company and enrichment of self.

• Good pharmacists are hard to find and if you are, you have a bright future.

December 2019 Business View | 21 |

BVM REVIEW

E-Commerce TRUST FOR CUSTOMERS IN 2019 SIGNIFICANT TIPS TO BUILD IT

| 22 | Business View December 2019

As indicated by buy SAFE, 81% of online customers feel concerned when shopping on a site with which they don’t recognizable. This could mean loss of offers, and losing clients over the long haul.

Is there an approach to expel these questions and construct long haul associations with these hesitant clients? So what’s turning out badly?

Business View Magazine will provide keys to setting up client trust, so your online business can keep on developing its unwavering client base and flourish profound into what’s to come.

SOCIAL PROOFS In the marketing arena, social evidence is tied-in with utilizing the possibility of masses and their perspectives, to make positive associations around your image.

Measurable examinations demonstrate that with regards to hearing peer surveys about an item/administration rather than an organization’s portrayal of a similar item and administration, buyers are 12x bound to purchase.

Here are some noticeable classes inside online networking that we are going to discuss further: • Item Reviews/Testimonials/Logos • Once more, outsider support as a tribute can add genuineness to your reality as well as give due to credibility.

• Purchaser study demonstrates that most buyers read a normal of 10 online audits before inclination ready to confide in a nearby business. 57% of customers

will possibly utilize a business on the off chance that it has at least 4 stars. Additionally, 89% of buyers read organizations’ reactions to surveys.

• Showing Statistics on Product Adoption • Social media numbers go far—and in a similar way, showing numbers about your item does some incredible things. It’s an amazing pointer for other individuals to perceive what number of individuals trusts your item. Something else you could attempt is displaying what number of clients utilizes your item all the time; it constructs more noteworthy social confirmation that potential clients can trust, join, and hop ready.

• Media Mentions Being highlighted in media distributions is an extraordinary method to exhibit your item, and it additionally fills in as a viable advertising instrument for a dispatch.

CREDENCE SEALS AND SECURITY CERTIFICATE • As per a 2019 report discharged by the National Retail Federation, online-just deals have represented about 30.2% of the cheats. This adds due significance to believe seals and security endorsements.

• While a trust seal on an online business webpage is outsider identification demonstrating that the site is authentic, SSL declarations serve to demonstrate that there is a safe association between the program and the web server and they prepare for system listening stealthily.

DYNAMICS BLOGS A blog page is one of the greatest declarations to an organization’s presence. An always kept up and refreshed blog implies a ton of exertion, so a business that routinely writes clearly is in for a long haul.

PHOTOS AND PICTURES Utilizing pictures of individuals can help set up the human association. Utilizing genuine pictures of the general population behind an item can likewise help ease guest tension.

With the pictures and physical confirmation, individuals warm up to your business, since they can relate with it. Without it, it’d be only a nondescript programming item, one of the numerous out there.

CONTACT INFORMATION Physical locations are one of the greatest evidence that you exist and are not working out of some fiend’s easy chair. Contact data gives a solid sign that there is a genuine individual at the opposite end who can be drawn nearer should anything turn out badly.

• The best part about the above systems and measures is that they are genuinely easy to execute. The motivation behind these measures is to improve client trust in your business.

• In any case, it’s imperative to comprehend that expanding trust should be a long haul center, as it can prompt steadfast clients. Likewise, trust has a self-remedying nature. At the scarcest trace of negligence or wariness, trust can vanish.

Organizations need to gain their clients’ trust each day, again and again.

• You can utilize different highlights inside client experiences to test these strategies, to guarantee that your clients and guests shopping on the web give positive criticism, on the site and through informal exchange carefully.

November 2019 Business View | 23 | December

SYED A ASIM

DIRECTOR, DE BOX GLOBAL

In recent times, emergence of entrepreneurs has increased over the years with the growing trend of start-ups in India, especially in IT sector. As per NASSCOM, India added 1,200 new technology startups in 2018 as against 1,000 last year. Now there are about 7,700 tech startups in the country, making it the third largest in the world.

The pace of growth in the number of start-ups added to the Indian ecosystem doubled to 15% year-on-year in 2018, with total funding also doubling to $4.2 billion. Among numerous such start-ups, De Box is a burgeoning company which is adding value to the new-age entrepreneurship in the Indian market.

| 24 | Business View December 2019

Unnati Katiyar | Business View

Tailored Solutions giving wings to your Idea Each happy customer is like planting a tree today which will give you fruits tomorrow

De Box is a Business Process and Strategy Consulting company that uses Technology to deliver impactful and sustainable results by “Thinking out of the box”. It strongly believes that future belongs to the organizations that seamlessly connect business processes and business strategy through a robust IT enabled platform, and therefore it helps clients doing that precisely.

Helping you meet the future demands It believes in “Leadership through Constant Innovation”.

Innovation helps to visualize current and future opportunities.

Businesses which are successful don’t only respond to the current needs of their customers, but usually predict the future trends and come up with an idea, service or product that can meet the future demand quickly and effectively. This is exactly what De Box does to stay ahead of its competition as trends, technology or markets shift.

Its Mantra for Innovation can be defined in two simple words: Simple and Specific. The role of IT is evolving at a record pace. Businesses are accelerating their digital transformation by connecting more devices, digitizing existing processes and launching new digital offerings. The whole idea of this digital transformation was to make life easier, which at times is ignored.

The company keeps a look on the ongoing trends and how it can add value to them. Moreover, it keeps a bird view on technologies to find if it is really helping in achieving Business Goals or it’s just creating bigger over heads. After analyzing the needs of clients,it acts as a catalyst by helping its customers achieve their Business Goals by simplifying the technology implementation and making it more specific and personalized to address their business needs.

Battling out initial obstacles But all this is not hunky dory, there are some hindrances attached to them. The biggest challenge that De Box faced in initial stage was to win the trust of the customers. As it’s very difficult for the customers to find a right technology partner who promises less and delivers more. And to make them rely on De Box when most of them have already burnt their fingers, was a crucial task. But the company managed to win their trust with its tailor made services and cutting edge technology.

Its target customers vary from any Industry looking to automate their business processes (CRM/ERP/MobileApp) and seeking its help in their Brand and Marketing (Go to Market Strategy, Dynamic Website & Digital Marketing).

It has its existing customers from very different Industries namely, Travel, Education, Telecommunication, Construction, Manufacturing, Garments, Exports, etc.

When it comes to growth trajectory, Research & Development decides the future growth trajectory of the organization. At De Box, R&D is a crucial component of innovation and a key factor in developing new competitive advantages, and therefore the company has a dedicated team that spends time on exploring new ideas and implementing it.

Team work that makes the difference Apart from this, the company abides by healthy competition in the market. Competition is very important to keep the team challenged and motivates them to innovate. Apart from product development, competition also helps in constantly raising the bar for customer services. In absence of competition, the company tends to become its own competitor, which is a bigger challenge.

The company believes in Team Work and that can be seen clearly in its office where executives from Junior Executive to Directors sit together on same floor. It strongly follows its Core Values: D – Develop Environment of Trust in the Organization E – Ethical Practices followed by everyone B – Best Quality Product and Services Delivered O - Ownership Demonstrated by Each Employee like an Entrepreneur X – Exceed Customer Expectation Every time It believes that its people are the most important assets.

Setting benchmark in the domain The company has won trust of good number of customers in India and internationally which helped it get three prestigious awards: Best Travel CRM Award, Top 20 Most Promising Travel Technology Solutions Providers and 20 Most Promising CRM Solution Providers 2019.

Apart from the work front, the company is very active in promoting fitness among every group of people. It started a Cycling & Running Group in Feb 2014 to promote fitness and spend a happy & healthy life. Now the group is among the top few groups of Delhi NCR, with more than 200 members participating in Marathons, Cycle Expeditions, Cycle Races in India and Internationally.

The company has some really important messages for Budding Entrepreneurs which can help them tackle challenging situations: • When you start your business, ‘Burn All the Boats on the Island’ which means never consider an option to exit.

It will help you in overcoming the adverse situations of distress without considering giving-up option.

• Strong Faith on Unseen & Ultimate Power known as Almighty, always keeps you hopeful even in no visible solution situations.

• Vision, Mission & Values should be the Real Driving Force and not just Wall Hangings at the office or Quotes on the Website.

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nterprise is an exceptionally unsafe game, particularly during the beginning when you are bootstrapping the thought into a real business.

Contributing is a significant piece of planning for what’s to come. If you need to resign sometime in the not so distant future, speculations and other retirement reserve funds are fundamental for progress. Be that as it may, on the off chance that you don’t have the foggiest idea where to begin, the whole universe of speculations can feel scaring.

It is additionally during these occasions, organizers regularly disregard the individual’s venture to assemble their fantasy realm.

Nonetheless, because you are a business person who doesn’t generally convert into you will be fruitful.

Business View Magazine shares some of the financial assets each beginning time business person ought to put resources into while they are caught up with structure the following unicorn: Mutual Funds • Wealth Managers consistently states ‘Mutual Funds Sahi Hai’. There are many subsidies that you can browse contingent upon your hazard hunger and get a decent return.

• Furthermore, Nitin Agarwal, CEO, Orowealth shares that putting resources into common assets enables you to have high liquidity, expansion, and a tax cut.

• “As a business person, shared store as a money related resource can be significant as it offers you the previously mentioned advantages alongside an additional layer of expert reserve for the executives”, he noted.

Also, consider because • Satisfy individual financial objectives • Enhancement of business • Tap advertise openings • Make capital for sometime later

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FINANCIAL ASSETS EVERY ENTREPRENEUR SHOULD PERCEIVE WHILE INVESTING

Corporate Bonds • Corporate security is a credit to a major organization that pays you back with intrigue.

Most individual financial specialists don’t purchase securities legitimately; they claim them through common assets and ETFs. Corporate security offers preferred financing costs over government securities generally, yet there is additionally more hazard. If an organization fails, for instance, bondholders may not get forked over all required funds, down to the last cent.

• Exchange-traded funds • ETFs are latently overseen reserves and are a bit unique with relation to effectively oversee subsidizes, for example, the common finances which by and large mean to beat records.

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Sanjeev Sharma, Co-author Sqrrl.in says ETFs can be effectively purchased or sold on the trade and they help spread venture chance over various protections, in this way decreasing stock-explicit hazard.

“Since business visionaries don’t have a great deal of extra time find out stocks, putting resources into ETFs is prescribed for them. They can simply put a modest quantity in a division based ETF and gain advantage from the sectoral development,” he included.

Gold funds • We don’t need to tell the amount Indians love gold, yet as a business visionary, you don’t need to put resources into the real metal. Rather, you can put resources into gold assets.

• “Notwithstanding during the financial downturn and market unpredictability, gold has known to give positive returns, which is laudable. Aside from that, gold assets include simple liquidity alternatives and the extent of beginning little, which, for business visionaries, could be perfect. This, alongside the way that gold assets are additionally a decent choice to acquire enhancement in portfolios, makes gold assets an entirely dependable and appealing choice for business visionaries,” Sharma included.

A businessman/entrepreneur who is developing his business enthusiastically and putting all his income in business would do well by not putting all investments tied up in one place. By putting resources into any of these financial assets he can search for broadening of his business, can take an interest in different business openings accessible in the market, make capital at alluring returns for sometime later and can make riches to subsidize his budgetary objectives.

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VIKASH SOROUT FOUNDER & CEO, DIGILIVE

Customized and Budget- Friendly

Digital Marketing Solutions

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Kirti Dhara | Business View

n recent years, Digital Marketing has become one of the key aspects to grow your business with a quick pace. It helps to cater to target audience in a very systematic and agile manner. To make the most out of it, many digital marketing companies have been tapping to this new wing of marketing. Among numerous such firms, several start-ups have been making there presence count.

DIGILIVE is one such start-up.

www.digilive.co DIGILIVE offers services like E-commerce Marketplace, Mobile Applications, Web Development, SEO, Social Media Marketing, Social Media Optimization, Graphic Design, Lead Generation, Software Development, ERP System, E-mail Marketing, Promotional Videos, etc. All these services give a chance to take your business on the top, with a lot of profit. Because everything is going digital now.

DIGILIVE was launched on 19 Feb 2019

by Vikash Sorout (Founder & CEO) as a Digital Marketing Company in DLF Cyber City. In the beginning, the company was only promoting businesses online and was providing good business to its clients. After few months, it started with E-commerce, Mobile applications, Web Development, Software Development, ERP Systems Etc. In June 2019, the company inaugurated its second office in Singapore with all its services.

such a short span of time is all thanks to the sense of well-being and Team Bonding. The company doesn’t believe in hierarchy, all the team members are treated equally. Employees can reach to the management directly without having an iota of doubt or problem pertaining to any professional problem. The environment of company is such that it never makes one feel the absence of home. Every person is very cordial and helping.

Taking Fast Strides Despite being the fact that company is a burgeoning one in the market, it takes pride in being one of the fastest growing start-ups. It has carved a niche for itself in certain segments including, Creative Designing, Application Development, Web Development, Social Media, and Paid Media etc. It has got the knack and knowledge needed to deliver tailored services.

To the Point Services The firm has been a center of attraction for many clients and which is very much appropriate considering the growth it has seen in such a small period of time.

What fascinates its clients towards the company? It has to be, without a pinch of doubt, prompt support response and timely Project Delivery with clean desired work. Beating about the bush is thing of the past now. Just on the basis of big advertisement you can’t guarantee satisfied clients. You have to deliver what customers look for.

DIGILIVE provides online solutions and helps its customers to get high engineered solutions to ensure high impact.

It has the know-how of how to advertise the brands on the internet and how to attract the large traffic to create leads.

It makes intensive research on the type of your business to promote your website with effective and ethical updated technologies. It is amongst the top class SEO Company in Delhi which provides a better ranking and maximum ROI to your business and online website.

Customers don’t want to waste their time rather they keep looking to invest their precious time. To this end, the company has been steadfast since its inception. In a short span of time, it has catered to many valuable clients. The satisfaction quotient offered

by DIGILIVE has helped the company get good mouth publicity which helps to get new clients frequently. Not only this, the rate of repeat customer is also quite good.

Whatever the company has achieved in

One of the ways the company has grown fast it its ability to retain most of its clients. Client Retention is a crucial aspect for any company to grow in the long run. There will be times when you won’t be having new clients to deal with then you need to stick to your served clients. You need to make sure that they don’t turn to other competitors. To assure this, your services need to be spot on from the word go. This is exactly what the company has being doing from the beginning.

Digital Marketing is a domain that is very dynamic and keeps changing on day to day basis. It is very important to stay relevant in this fast paced industry. People working in this field need to keep exploring more and more so that they could keep learning the new process and technology. DIGILIVE has given liberty to its workforce to initiate on their own.

This leads to an unbreakable faith of the client in the services. Moreover, good communication and obsession about details are the other parameters that leads to unbreakable faith of clients in its services.

The Team of Seasoned Experts Each of DIGILIVE consultants has an advanced degree in their field, and at least ten years of experience actually working in that field. This marriage of theory and practice is critical to its strategic approach.

The company is a team of Brand Builders who help in the growth of your business. DIGILIVE has clients across the world and has worked with many brands and help the start-ups as well.

It walks miles to provide the best visual aspect of your website. It is a wellversed group of skilled and talented experts who keep track of the latest technologies and provide the best solutions to build your business.

DIGILIVE team consists of professionals from diverse backgrounds of technology, sales, and marketing with market-leading MNC’s. Combined, its consultants have over 20 years of hands-on problem-solving expertise behind them. That’s a lot of problems and even more solutions. It aspires to serve brands from some select sectors, such as Education, Fashion & Apparel, FMCG, Consumer Durable, Technology, Retail, and Infrastructure.

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oing into business doesn’t simply take the money and a smart thought. There are many little things to remember before considering yourself a business person: Have you discovered a decent accountant?

What’s your specialty? Who are you bringing onto your task?

There’s no better spot to look for counsel on the best way to dispatch a startup than from other fruitful business visionaries.

Business View Magazine gathered together some counsel that one must consider before starting up a startup-

• Commence Small and Grow On the off chance that conceivable, self-subsidize your startup and after that go for financing when you can make a development story. This may make you separate your item/services offering into little pieces so you can finance the beginning periods and get some footing and experience.

• Pivot on Customer and fully discern the Market There are numerous instances of organizations that don’t have the best item/ services or are not first to advertise, yet are extremely fruitful because they have aced showcasing and deals. Research the socioeconomics and psychographics of your potential client base and comprehend their purchasing propensities.

Watch contenders, chat with comparative organizations, peruse your rivals’ sites, and comprehend what their clients are stating about them via web-based networking media.

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Perceive your Strengths, Skills When maintaining a business, know when you have to connect with a bookkeeper, legal advisor, protection operator, showcasing authority, site page fashioner, or another expert. This will begin your administration procedure as an entrepreneur.

Steady Contact accomplices with advertising advisors to enable you to begin on an assortment of services.

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Encircle yourself with mentors Propelling and growing a business is troublesome, and the greater part will flop inside 5 years.

Nobody individual can have all the information, experience, or even point of view to deal with each business circumstance.

The Increase from others’ abilities and encounters.

• Write a Business Plan A marketable strategy will place your thoughts in solid terms and help you recognize spots to change the plan of action where essential.

Beginning a business is troublesome and dangerous; it’s anything but difficult to invest all your energy and assets at it. Before you start, make sense of what kind of business you will have. Will it be sole ownership, association, organization or LLC? At that point set up together your arrangement.

Having a composed arrangement with your anticipated outcomes and individual objectives is the most ideal approach to remain on track.

• Know your Numbers Have a decent handle on your beginning up costs, deals, net edges, benefits, income, and the particular measurements related to your business. You will settle on numerous choices “on the fly” and knowing the numbers — the business financial matters — will help guarantee you settle on the correct choices. Search for approaches to cut costs where you can. Use financially savvy instruments like email showcasing and online networking to drive mindfulness, instead of pricier customary publicizing strategies.

Beginning a business can be energizing. However, it’s critical to get your work and make estimated careful strides. Start little and make gradual strides each day in turn.

December 2019 Business View | 31 |

The Man Who Builds Beautiful Memories

Unnati Katiyar | Business View

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here are very few instances where we get to witness college interns carving a path out of their internships. This is the story of Karan Rughani who believed in his vision to make every experience, small or big, memorable. In a short span of time, he has established his name in the event management industry by means of his company Entertainment Sportz Private Limited.

During his college internship with multiple companies, Karan began to gauge the true potential of event management in tier 2 and tier 3 cities. After completing his degree from Mumbai, he decided to take the plunge and zeroed in on an industrial town in Gujarat. There were no companies there at the time that offered event management services.

Along with developing this core offering of event planning, the sharp minded Founder & CEO of Entertainment Sportz Private Limited expanded his capabilities by providing turnkey solutions to clients, all under one roof. Events ranged from conferences,

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seminars, training programs to private parties, and services including booking suitable properties, banquet halls, open party lawns and catering.

skilled manpower working for it. The team works with utmost commitment, exuberating passion in making every event an affair to remember.

Carrying forward his vision he established ES Celebrations for creating exhilarating social events, and ES Celebrations Banquets.

Entertainment Sportz Private Limited is no exception when it comes to delivering a stress free, picture perfect events with serenity. It understands the importance of your incredible events, hence the energetic young team of Experts ensures a Seamless Output with its Rich Experience, Dynamic Vision and Tireless Dedication.

His unique insightful backward integration of resources helped him carve out a niche growth rate for his company, while diversifying his team’s portfolio and maximizing client satisfaction.

His agile, connected and responsive outlook meant all-year round business, rather than seasonal projects that were the industry norm.

At Entertainment Sportz Private Limited, it is believed that no detail is too small for your big day. Their focus is on Commitment, Creativity and Enthusiasm. They are also the leading event planners in PAN India. The essence of Entertainment Sportz Private Limited Events lies in its enthusiastic team. It has the crème of management, a dedicated team of finest professionals and

Ensuring the best in town service Karan is a taskmaster who diligently trains his team to inherit his philosophy of precision, quality and detailing in their work style. It’s his mantra of planning for the expected and unexpected that has helped deliver successfully in all scenarios. Large scales functions, complex events and near impossible wedding settings, it’s all done with insight, hard work and deep planning.

He is discerning in his choices and relentless in ideas. He maintains the quality of his team’s output from concepts and strategies to innovations and exe-

Karan Rughani Founder & CEO ES Celebrations, Entertainment Sportz Private Limited

cution by setting the benchmark higher than the customer’s expectations.

As wedding and event planners the company will help manage and execute your dreams and aspirations into reality.

Events are made up of those cherished moments that leave an indelible mark on hearts and are memorable. With a hawk’s eyes to detail, they contribute by providing design and services that are unparalleled by any other. As event planners, they offer professional advice to guide you through the arduous task of planning your own event. They create an event that reflects your personality, style and taste within the confines of a budget. They play fairy god mother and bring joy to millions of hearts.

An undying spirit, inexhaustible ideas, a fastidious attitude and a great eye for detail are what define the man, Karan Rughani. His energy is rooted towards conceptualizing, planning and strate-

gizing ways and means to creating innovative weddings that works. What defines Karan Rughani is his unfailing belief in himself, and his firm conviction that life is a matter of choice, not chance.

The seeds of owning a company one day were sown long before he accomplished it. It has taken years of sheer hard work, admirable entrepreneurial skills, planning and incredible foresight to place Entertainment Sportz Private Limited on the pedestal it is today.

Karan’s ‘never say die’ spirit emerges from his background and love for events. Though a taskmaster when needed, Karan is a natural born leader.

Over the years, the teams that work with him have learnt his style of thorough, detailed and precise event management and the ability to enjoy it. His mantra of over plan, over produce, overestimate, over work has helped pull through the largest, most complex and seemingly impossible weddings and Events.

Awards and Recognitions Fueled by a team and the pursuit for perfection, Karan has raised his company under the limelight, with several awards under his belt. The company has won: • Best Event Management Company in Gujarat India Leadership Award • India 5000 MSME Award for quality excellence • Top 10 Most Trusted Event Management Companies in India • Most Promising Integrated Event Company in Gujarat • International Service Excellence Awards • Indian Icon Leadership Awards • International Product & Service Awards

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The Unrivalled Way to Reduce Stress Benjamin Franklin’s well-known expression is a distinct token of how limited our time is. We have to manage every second to get the most out of it. Yet, regardless of which part of the world you live in you’ll see that individuals battle with one regular issue- stress.

The vast majority of us don’t have the advantage of investing most of our energy in the things that are most critical to us. Be that as it may, successful time management will assist you with becoming increasingly compelling in finishing assignments.

Before long enough, you will be accessible for investing energy in the things that are critical to you.

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In this way, how might you keep things on track when you have more work to do and less time to complete it? To begin, Business View Magazine gives you a couple of basic, instinctive “time management strategies” that you can attempt. Peruse on to investigate the rundown of successful time that can enable you to accomplish more, drop down your stress level, and accomplish the largest amount of profitability in whatever you do.

Stratagem each day Preparing enables you to achieve more and deal with your life. So what you have to do is make a plan for the day that features what you have to do and what’s the best time to complete them. Keep your rundown short and basic. Just incorporate exercises that you can truly achieve in multi-day.

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Organize your plan for the day While taking a shot at an errand/action, there is consistently a probability that you may wind up investing a large portion of your valuable energy in irrelevant exercises. Presently the most ideal approach to stay away from this to happen is to get familiar with the specialty of organizing.

As we as a whole know, the assignments that need your quick consideration ought to consistently be at the highest point of your plan for the day. In any case, on the off chance that you don’t have a clue how to do, have a go at positioning each assignment in your rundown with letters in order A, B, C, and D. A being the most significant and D being the least significant.

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Break enormous assignments into a manageable slab There will be undertakings in your daily agenda that will be too convoluted to even think about completing across the board time. The most brilliant approach to manage such difficulties is to split them up into littler, progressively sensible parts that mean you have to break your undertakings into little pieces and ensure that you get them finished in a couple of session.

Set time limits Since you have an arrangement at the top of the priority list and you know precisely what you do to take a shot at, it’s a great opportunity to define a few limits. You have to characterize a pertinent time length for each undertaking/action in your daily agenda. Simply investigate the errands you have and set a sensible due date. You can likewise make a little test for yourself during this procedure and each time you get an undertaking finished, remunerate yourself.

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Realize when to state “NO There will be the point at which you will be altogether busy with work and individuals would even now anticipate that you should deal with more assignments. In these circumstances, you have two options — • You can say yes and increment the weight on your head.

• You can say no and center around the errands you as of now have.

Keep in mind, when something isn’t significant the best alternative is to spare it for the later date. Try not to compel yourself into upsetting circumstances.

Time management propensities are not only fundamental for accomplishing more. They are fundamental for decreasing your introduction to stress and helping you to discharge any pressure that needs to develop in your body and brain.

These time management habits will likewise guarantee that when you are taking a shot at those significant undertakings; you are taking activities on the assignments which really matters.

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These above recorded time management habits will have a genuine effect on your presentation level while bringing down your stress level.

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LOGESH KUMAR MD, INFOZUB

INFOZUB:

Offering Innovative Services with Maximum Customer Satisfaction | 36 | Business View December 2019

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Kirti Dhara | Business View igital marketing is in its booming phase, breaking the traditional marketing strategy.

Digital marketing is shaping the country in a new era. However, it is the biggest challenge also. Among numerous emerging start-ups, few see digital marketing as an opportunity.

INFOZUB is one such burgeoning firm which is contributing towards shaping India, in a very innovative way with maximum customer satisfaction level. Engineer turned entrepreneur Logesh Kumar’s journey has been very challenging and interesting as well.

Finding the loopholes while doing his job, Logesh Kumar, MD of INFOZUB, decided to go with Digital marketing. In October 2013, he decided to bring the change.

Back in the year 2012, he found that the Indian market was ready to embrace digital marketing, but the market was grappling with the lack of innovative companies. He looked upon the opportunity and decided to fulfil the need of people. Starting from a handful of customers, the company tapped many clients.

The company got its customers through SEO. From 2013 itself, the company started ranking No.1 in Coimbatore. It helped clients reach their one-stop solution for many digital marketing needs. Since then, the company has been fulfilling the need of the customers with all its might and excellence. They have brought into use Email communication which has had a vast range and time-saving capabilities for them as phone communication is considered much tricky.

Company Strategy to Fight with Barriers Hurdles and barriers are common in entrepreneurial life. INFOZUB is no exception, and it faced similar challenges at the initial phase. One of the biggest challenges was to educate customers about the importance of digital marketing.

Why INFOZUB INFOZUB focuses on result and customer satisfaction. Hence, they commit to their customers that they will get what they want. One one hand where other companies offer everything (SEO, Graphic Design, Software Development, Web Application Development, Facebook Ads, Android / iOS App Development, etc.), INFOZUB sticks to four pillars of digital marketing which includes Search Engine Optimization, Facebook & Instagram Ads, Google Ads and Website Development.

The company also offers the packages to the companies at a price with the Best Quality which is the USP of INFOZUB. The price strategy of INFOZUB uplifts them in the competition space where Quality Matters. Apart from this, INFOZUB believes in commitment.

Words to the Upcoming Talents According to Mr Logesh, the younger

generation is quite aware of digital marketing and its function.

Although convincing the customers is still the challenge for the young generation. People aged above 35 are not aware of digital marketing and putting them in their glass is a difficult task for the digital marketing people and young generation.

Once INFOZUB, Always INFOZUB Overcoming all sorts of odds, the company focuses on customer satisfaction. INFOZUB always keeps innovating the quality of services. It makes the company different from others. It has a loyal customer base, and the reason is that they like the services of the company.

The company filters the audiences for the advertisement, which helps the client to make the reach. Instead of wage planning, the company believes in filtering the customers. Price strategy is another point which makes the company different from the others. The company helps its clients in getting the best result.

INFOZUB provides a complete report and progress every month.

Since the process is well defined and automated completely, there is no place for manipulation. Every company wants internet visibility, brand responsiveness. To this end, the by-product of proper optimisation is priceless, and INFOZUB does this for them. It provides 100% customer support. Its entire focus is on Facebook & Instagram Ads, Google Ads, Search Engine Optimisation and WordPress Website Development.

Client’s Classification The company, from a very long time, is working with the automobile industry.

They are aware of the dos’ and don’ts of the industry. It filters the need of the

client and then pitches their services to the client with 100% result commitment.

Future of Digital Marketing Digital marketing is a thriving sector now in India. According to the product life cycle, there will be a declining stage of this too. Hence the company needs to make a strategy for declining stage. Focusing upon it, INFOZUB is ready to face any such inevitable challenges. Digital is the present trend; the company is providing its various innovative solutions and will do the same with changing trends.

Goals and Vision At INFOZUB, the company does not provide the readymade options and services to the clients. It studies the client and then filters the need of the client. After doing this, they go on to the services. The company believes that there is an innovative approach to SEO and hence focuses on the same.

It majorly captures the automobile industry or long-term investment industry. In future too, the impetus is going to remain on these things.

People think a lot about long term investment. Each company wants to reach the pinnacle in the ranking of search engines. Hence INFOZUB finds the opportunity in long term investments.

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s indicated by an ongoing report, over 94% of new organizations fizzle during the first year of activity. Absence of subsidizing goes to be one of the regular reasons. “Money is the bloodline of any business”. The long careful yet energizing voyage from the plan to income creating business needs a fuel named “capital”. That is the reason, at pretty much every phase of the business, business people end up asking – How would I finance my startup?

On the off chance that you intend to begin another business or grow a current one, the greatest inquiry you have is how to get investors for startup?

An incredible business begins with an extraordinary thought. However, is thought enough to set up a fruitful business? The appropriate response is plainly NO. In like manner, there are many inquiries that should be settled in the event of new companies.Business View Magazine is highlighting the best possible alternatives for new companies that will enable you to raise capital for your business.

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BOOTSTRAPPING YOUR STARTUP BUSINESS • Self-subsidizing, otherwise called bootstrapping. First-time business visionaries frequently experience difficulty getting financing without first demonstrating some footing and an arrangement for potential success.

• Self-subsidizing or bootstrapping ought to be considered as a first subsidizing alternative as a result of its preferences.

When you have your very own money, you are attached to a business. On a later stage, financial specialists think about this as a decent point.

CROWDFUNDING AS A FUNDING OPTION Crowdfunding is one of the most up to date methods for subsidizing a startup that has been picking up part of the prominence , of late. This is the manner by which crowd funding works–a business visionary will set up an itemized depiction of his business on a crowdfunding stage. He will make reference to the objectives of his business, plans for making a benefit, how much financing he needs and for what reasons, and so on and after that shoppers can find out about the business and give cash on the off chance that they like the thought. CF platforms-Rang De, Faircent, Ketto GET ANGEL INVESTMENT • Angel investor’s financial specialists are people with surplus money and a distinct fascination to put resources into up coming new businesses.

• They additionally work in gatherings of systems to by and large screen the proposition before contributing. They can likewise offer coaching or counsel close by capital. Angel Investors- Indian Angel Network, Mumbai Angels, Hyderabad Angels.

• Heavenly attendant financial specialists have begun up numerous conspicuous organizations, including Google, Yahoo.

GET VENTURE CAPITAL FOR YOUR STARTUP • This is the place you make the huge wagers. Investments are expertly overseen reserves that put resources into organizations that have gigantic potential.

• They, for the most part, put resources into business against the value and leave when there is an IPO or procurement. VCs are Helion Venture Partners, Accel Partners, Blume Ventures.

• VCs give aptitude, mentorship and goes about as a litmus trial of where the association is going, assessing the business from the supportability and adaptability perspective.

GET FUNDING FROM BUSINESS INCUBATORS AND ACCELERATORS • Beginning period organizations can consider Incubator and Accelerator programs as a subsidizing alternative. Found in pretty much every significant city, these projects help many new companies each year. Top of them are Y Combinator 500 Startups Techstars • These projects typically keep running for 4-8 months and require time responsibility from the entrepreneurs. You will likewise have the option to make great associations with coaches, financial specialists and other individual new businesses utilizing this platform.

Business View Magazine fathoms out the greatest question In the event that you need to develop truly quick, you most likely need outside wellsprings of capital. On the off chance that you bootstrap and stay without outside financing for a really long time, you might be unfit to exploit showcase openings.

HOW TO GET

FOR STARTUPS

IDEAS TO GROW YOUR VENTURE

?

December 2019 Business View | 39 |

The Doctor for All your Leather Based Products & Services

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Unnati Katiyar | Business View he Leather Laundry is a niche spa and repair service for luxury leather gear. It cleans, colors, repairs, restores and revives premium leather shoes, handbags, jackets, wallets, belts & leather upholstery. The founders of The Leather Laundry have been in the leather industry for 30 solid years.

Based out of New Delhi, the parent company (a family enterprise) is one of India’s leading manufacturers and exporters of leather apparel and accessories.

TLL is a second-generation initiative that is resolutely committed towards boosting the existing foundation and exploring newer horizons through focus, innovation and creativity.

It is a completely boot strapped venture for now. It came about in April 2015, and ever since it has completed about 4500 orders across Delhi, Mumbai, Bangalore, Chennai and Kolkata. It broke even within the first one-year of commencing operations. Revenue is growing gradually. It has also successfully completed several international orders.

Services The services are categorized in three segments comprising Laundry services, Customized services and bespoke leather jackets.

Laundry services comprises Cleaning and Moisturizing, Coloring and Refinishing, Repairing and Replacement. On the other hand, customization services include the following.

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Customization services: • Size alternation of garments to get the ideal fit.

• Modification of color and quality of lining and hardware as per your liking.

• Strap length adjustment of leather bags • Personal monogramming of names, initials, messages etc.

• Modification of texture and color of leather as per your liking • Additional embroidery work/ printing.

Apart from the above mentioned services, the company offers product specific services. They are given below: 1. Leather Jackets • Leather jacket cleaning- Stain removal (grease, drink, water, ink damage, salad dressing, wine, blood, urine).

• Jacket repair (rips, tears, scuffs, open seams, scratches etc.)

• Repair/replacement of loose buttons, buckles, eyelets, rivets and other trims.

• Zipper repair & replacement (most of the zippers are from the same company as those used by luxury brands).

• Lining repair & replacement.

• Leather patchwork & panel replacement (from the huge stock of different qualities &colours).

• Leather jacket polishing.

• Jacket recolouring& restoration.

• Jacket alterations (size & design).

• Anti fungal treatments (leather mold and mildew removal).

• Deodorizing.

• Rehydration (through the use of leather conditioners).

2. Leather Handbags, Briefcases, Travel Bags & Small Leather Accessories (wallets, belts, watch straps etc.)

• Bag repair (rips, tears, cuts, loose trims, open seams, broken stitch etc.)

• Replacement & Repair of bag piping • Bag strap & handle repair, replacement or length adjustment.

• Hardware replacement ( buckles, D-rings, beads, ornaments, Swarovski crystals, zipper puller, locks, studs, rivets, eyelets, clasps & dog hooks) • Canvas bag cleaning, leather bag cleaning, lining cleaning, leather dyeing and reconditioning.

• Torn leather panel replacement & patchwork • Leather belt size alteration, extra hole punching, belt repair & cleaning.

3. Leather & Suede Shoes, Heels & Boots • Shoe spa - shoe cleaning, shining, polishing & refinishing.

• Leather shoe dyeing & restoration • Suede shoes polishing & restoration.

• Shoe repair -Sole repair & resoling • Heel & sole pasting, insole repair & replacement, shoe stitching & patchwork, heel tip & rivet replacement etc.

4. Leather Sofas • It also cleans, colours& polishes premium leather upholstery (couches, seats, sofas, stools, leather seats of cars, bikes, aircrafts etc.)

• Leather sofa repair (patchwork, tear repair & torn leather replacement)

Customer segment The time and skill levels involved in restoring each leather item are very high. It is more like art restoration, where the technician has to work on several elements like stains, loose thread, dirt lining etc. Its services are analogous to that of a surgeon’s, both in terms of time expended and expertise involved. It has had people coming to it with precious leather gear (of high sentimental value) from their grandparents’ times, seeking advice on preservation and restoration techniques. It is thus selling a lifestyle and preserving memories.

Milestones The key milestones for the next 5 years would be to focus on excellent quality and timely deliveries. It is looking to get as much traction as it can in Delhi/NCR, Mumbai& other metro cities of India. International tie-ups are also on the agenda. So is foraying into other verticals in a bigger way - like upholstery restoration & repair (couches, seats, sofas, stools, leather seats of cars, bikes, aircrafts etc.), reupholstering services, up cycling of waste leather products & bespoke leather accessories. It wants the venture to grow organically (banking heavily on word-of-mouth).

What propelled the promoters including Mallika Sharma to take up this venture was an enviable experience of two and half decades in the leather industry. It already has all the technical know-how, expertise and synergies in place.

Also a genuine dearth of professional leather care technicians in India, prompted it to jump in and fill the gap.

Her journey as a woman entrepreneur has been quite challenging. Yet she has enjoyed every bit of it. One should have an attitude to learn every single day of their lives. The biggest learning during her days of struggle has been to relentlessly persevere, to be more patient and to not let failures bog down in anyway. Every setback is a stepping-stone to success. You need to set clear goals and work towards them every single day of your working career.

About the Founder Mallika Sharma is a postgraduate masters of science in Finance and Investment from the UK. Besides managing affairs at The Leather Laundry, she also chairs her family-run export house as the president of the garments division. She is an avid blogger and a voracious reader. She plays tennis and loves travelling. She is passionate about causes of women empowerment, gender equality and environmental sustainability. She is also very passionate about creating novel ventures that are exciting and meaningful, precisely why TLL came into being.

MALLIKA SHARMA FOUNDER, THE LEATHER LAUNDRY

She keeps herself motivated during challenging times by remembering pearls of wisdom including Forgiving, Magnanimity in thoughts & deeds, Humility, Patience, No Anger, No quitting and, Winning always.

All these were handed down through the generations by her father.

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IN THE WORLD OF DESIGN, HERE IS TRIKOLAA WITH A NEW TASTE OF INNOVATION

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Kirti Dhara | Business View

n today’s time where innovation is the key, constantly being updated with designs and colors that never get old is imperative. In the world of designing, the Indian market saw a lot of fondness and eyeballs towards 3D design as a concept. This is when Trikolaa Tech entered the market in 2014 to give 3D design a better future with some zest of innovation.

The CEO and Founder - Harsh Juthani, combined his technological knowledge with creativity to shape the company in becoming a one-stop solution to bringing design into reality. His constant belief in the 3D printing industry having endless opportunities along with continuous research, development and growth has led to many exciting projects and deliverables.

All About the Product and Service Trikolaa is the leading manufacture of 3D printers and service providers in India. The company helps in product development after effectively assessing various needs of customers. They also offer their own line of 3D printers & filaments and act as a one stop solution for Product Development providing 3D Design, RPT, Low batch production and Mass Production.

Gamut of services: • Rapid prototyping • Architectural modeling and Product Model • Jewellery model making • 3D Design and Low batch Manufacturing • Workshops for 3D printing technology.

Why Trikolaa Trikolaa believes in providing new ideas and designs after brainstorming and working together with the client which helps in a better understanding of the requirement. Well-timed execution and excellent quality | 42 | Business View December 2019

“

Harsh Juthani

CEO & Founder, Trikolaa

Accept both compliments and criticism since it always takes both sun and rain for a flower to grow!

“

They believe in providing latest generation technology products for industrial related areas which gives an edge over the conventional technologies in inspection & design. These presented products are easy to use and do not require maintenance up to several years.

ensures a long term relationship with all its clients as it believes in providing great customer experiences and satisfaction. It believes in making sure the experience is nothing short of delightful, which immediately starts building customer loyalty. Since It is the starters of this technology, that gives it a good advantage amongst the others and what makes different is that it provides complete end to end solutionsright from designing to RPT etc. The team at Trikolaa aims at delivering high quality products by giving it at an edge over others since the objective is clearly to make Trikolaa an established brand from a company. Building a network and having a strong partnership after channelizing and planning effectively has pushed it to further cope up with the fast paced growth the company has seen over the years.

Words to the Upcoming Talents Since the upcoming talent is the future of the industry, they should be nourished and nurtured in a proper way. Being creative is imperious as creativity lies in the heart of a great designer. If there are times that one has glitches in coming up with ideas, gather inspiration from the vast corners of the Internet or keep your eyes open whenever you travel.Being Passionate and enjoying your work is of utmost importance and like they say, ‘”Accept both compliments and criticism since it always takes both sun and rain for a flower to grow!” Therefore, if one is not open to constructive criticism, then you are not open to growth overall. So keep learning, keep working harder and keep growing!

Once Trikolaa Always Trikolaa To continue sharing a mutually beneficial relationship with all their clients, the company strongly believes in a few aspects that attract continuous and long term associations.

Consistent in delivering top notch quality products.

• Timely execution • Great team bandwidth to cater to all kinds of requirements.

• Cost efficient • On-point suggestions to overcome client glitches • Fine creativity giving it an edge over competition • Great customer experiences and satisfaction • Continuous research and development to be on top of all industry modernisms Effect of AI (Artificial Intelligence), Web, Google Cloud on 3D World 3D printing is converting ideas into reality where a machine of the size of a microwave, when mixed with ideas and creativity can create wonders. This industry has great advantages for designers since one can actually look at their creations live at a considerably lesser cost but with the same fit and finish they had imagined it to be. Right from body organs to functional instruments, AI is here to change the course of the world by bringing time saving technological techniques.

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Goals and Vision of Company The success it has established in it has 5-plus years has been based on its core values. Those core values are built on biblical principles and are the driving force behind its direction—focusing on integrity, responsibility, skill, valuing employees and safely delivering a quality project. As a reminder of who they are and why they conduct business the way they do, their mission and vision statements are prominently displayed on every page. It strives to be sought out as a trusted firm that provides successful projects. It believes the best way to accomplish this is to develop its employees to be the best they can be both personally and professionally.

The company constantly works upon the creativity and challenges one has to face during the project helping them evolve and pushing to achieve sore heights in the next 5 years. This helps them gain more confidence making it fun-environment to solve for all their queries and allowing a flow creativity and flexibility within the time. They also continuously work on people, try new ideas and help finding business solutions to problems.

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Point of View on ‘Make-in-India’ Company’s point on Make-in-India is quite clear where they feel that the real initiatives are not been taken to prove the word. The government is trying to bring more FDI & MNC’S instead of supporting our national industrialists and making some special policies for the dying small scale & suffering medium scale industries & organization.

FDI will surely increase the national revenue & create job opportunities, but in search of light one can surely not burn his house. Similarly, they believe that the progress of our people is the real progress of the nation.

However, it is pleasing to know that the youth of this generation is quiet motivated and thrived to have their own start-up ensuring a positive belief in the overall thought of Make in India!

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BVM REVIEW

10 Best Places to Visit in India to Travel is to Live The Decision of get-away goals in India appear to be unending; from beautiful goals to verifiably and socially doused locales, from urban areas clamoring with disorder and perplexity to goals offering laid-back and loosened up remains. Travel while you’re as yet youthful.

Well! Assuaging you of this issue, here is a rundown of 10 Best Places to visit in India that make it to the rundown of ‘Must-Visit’ goals in India for all voyagers.

KASHMIR- For its Enthralling Regular Excellence A standout amongst the most unfathomable places in India, Kashmir is known for its exciting excellence and is properly nicknamed as the ‘Paradise on Earth’.

With its Picturesque lakes, striking natural product plantations, verdant knolls encompassed with thick woods of pines and deodars, rich green plant enclosures overflowing with dynamic blooms and dazzling valleys encased with snow-secured pinnacles of Himalayan and Pir-Panjal ranges – Kashmir appears to have legitimately advanced out from an image postcard.

LEH-LADAKH- For its Unmatched Trekking Choices It is one of the Best Tourist destinations in India in summer for nature darlings and individuals looking for harmony and quietness far from the bustling city lives. Ladakh is likewise a fantasy goal for bold voyagers and experience cracks crosswise over India and various corners of the world.

AGRA- For its extraordinary Mughal Greatness Agra is amongst the Top 10 tourist places to visit in India on the world heritage map. Home to the eternal symbol of love “Taj Mahal” Agra certainly makes it to the rundown of prevalent Indian travel goals. With its three jewels, the noteworthy Taj Mahal, heavenly Agra Fort and, mind-blowing Fatehpur Sikri; the city baits a great many sightseers including students of history and craftsmanship darlings from the whole way across India and the world.

VARANASI- For its profound Essence India is a place that is known for societies, religions, and other worldliness, in this manner, an Indian investigation stays deficient without an outing to the heavenly city of Varanasi. Otherwise called the city of ‘Moksha’, the spot holds an extraordinary religious centrality for Hindus. Varanasi makes for an ultimate amongst the top 10 tourist places to visit in India. | 46 | Business View December 2019

RANN OF KUTCH– For its Rural Town Beneficial Experience A gigantic stretch of a white salt that is submerged for 4 months in a year, the incomparable Rann of Kutch in Gujarat is an amazing spot to visit in India. Kutch cuisine makes this experience an extraordinary one for each guest.

JAISALMER- For its Rajputana Greatness and Plenty of Desert Exercises Otherwise called the ‘Place that is known for Golden Sand’, Jaisalmer in Rajasthan is a lovely city known for its rich social legacy and accounts of dauntlessness and valor of the incomparable Rajput rulers. An outlandish city set in the midst of unlimited stretches of brilliant Thar Desert, Jaisalmer spells an attractive draw at voyagers sitting in various corners of the world.

ANDAMAN AND NICOBAR – For its Unblemished Magnificence and Exhibit of Water Sports Known for their pleasant excellence with perfect shorelines, sky blue waters and verdant backwoods, Andaman and Nicobar is the best tourist destination in India in summer gathering of more than 500 sparkling islands took care of an interminable spread of the Bay of Bengal.

MYSORE – For its Rich Culture Viewed as the social capital of Karnataka in South India, Mysore is a noteworthy city known for its lavish castles and gardens.

‘Mysore City Palace’ stunning with a great many bulbs against the dull night sky.

HAMPI – For its Splendidly Cut Landmarks A city drenched in the radiant part of the Vijayanagara Empire going back to the period somewhere in the range of fourteenth and sixteenth century, Hampi is a standout amongst the most amazing spots to visit in India.

KERELA – For its Backwaters and Significantly More Pristine backwaters, coconut fringed beaches, rejuvenating Ayurvedic massages and colorful festivals; Yes! You guessed it right. I am talking about the God’s own country, Kerala, one of the most amongst the 10 best places to visit in India with a footfall of thousands of tourists every year.

There is dependably an issue of picking a goal that is extremely worth a visit. Business View Magazine allows you to explore the top best places to visit in India. Lose yourself to locate your own self. Live like there’s no tomorrow.

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