CHANGES NATIE TO CIAY IU'NBER CO'YTPANY

But This Is The Only Chonge

After operating for over a decade as Forest products Sales Company, direct mill lumber wholesalers at 8104 Crenshaw Blvd. in Inglewood, the principals of this firm have decided to change the company name to Clay Lumber Company.

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"The foremost reason for this change is quite simple,', says Chuck C1ay, who started the companl, "and stems mostly from the confusion which has resulted from names of others in our business being so similar." It was pointecl out that when the name Forest Products Sales Company was first used it was quite different from most, but now that there are others like it, identification is difficult for both customers a.cl mills.

"We should make it clear who we are, rather than continue to confuse.the issue for all conccrned, including those having colnpany names quite like our own who, rve feel sure, will also benefit by our move," Clay continued.

Although the change in name to Clay Lumber Company

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became effective November 1, the name Forest Products Sales Company will also be retained for a peiod of time to insure proper handling of in-process matters among all the people with whom business is done. This can easily be done, Clay points out, because the structure of the company has changed in no way whatever.

Sometime ago the company was incorporated and total ownership continues to be held among the following directors: Charles E. Clay, president; Walter W. Kuck, vice-president and secretary; Cornell M. Norby, treasurer, and Robert L. Williams, director.

All the above men are actively engaged and spend their full time working for the company. All of them are experienced lumbermen. Walt Kuck spent more than ten years, prior to World War II, in the lumber business in Arizona and California, and held key positions during the war in various defense plants. He came with this company in early 1947.

Cornell Norby, .a native Minnesotan was discharged from the Air Force in 1945, spending the following year in a redwood milling operation in Southern California. He then worked in retail lumber yards at Chino and Claremont, California, before joining Forest Products Sales Company in 1949.

Bob Williams had 14 years' retail lumber experience in west Texas prior to entering the service in 1942. After a threeyear tour of duty in the South Pacific he spent several years with a retail yard in Southern California before starting with Forest Products Sales Company in 1949.

Chuck Clay went directly from the University of Oregon to Timber Products Company at Medford, where he spent ten years with that mill in just about every department. During

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