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Evons Products Soles Meet

Monford A. Orlofi, president of Evans Products Company, headed a delegation of the company's management and sales ex' ecutives present at Fort Wayne, Indiana for a two-day moeting to discuss sales and promotional plans of the Plywall and building materials divisions for the coming year.

Seventy-two executives from the company's 40 distribution cenirrs and 12 manufacturing plans were present, including Orlofi, C. Calvert Knudsen, executive vice presiden! and Lawrence Flahive, vice president and general manager of Evans' Plywall division.

Plans for new products to be introduced in 1965 were discussed at the meeting. New merchandising aids, sales aids, sales promotion displays, and packages were exhibited, and advertising strategies were emphasized.

Fort Wayne is the original home of Evans Plywall division, and now is home for one of the division's manufacturing plants. Headquarters are at Corona, California. Principal products of that division are Poly-Clad Plywall prefinished paneling, Poly-Clad Duro-Grain prefinished paneling, and Plywall prefinished moldings.

Through its building materials division, Evans is also one of the country's foremost producers and distributors of plywood, hardboard, prefinished interior paneling and related products.

Home office of Evans Products Company is Portland, Oregon. A third division, transportation equipment, is located in Plymouth, Michigan, and is the nation's leading manufacturer of railroad freighi load and damage prevention eluipment.

Populofion ls the Key

A population increase of more than 200,000 persons in San Bernardino and Riverside Counties in the next five years will support an annual construction program o,f some 19,000 dwelling units, according to an estimate by Shipley-Stewart Corporation, a Downey, Calif. research and management consulting firm. Almost $2 billion in homes, apartments and townhouses will be erected in the two county area between now and 1970,

Comparing San Bernardino and Riverside counties to Orange and Santa Clara counties, the firm cautioned dealers to keep a regular close check on population trends and their implication with regard to housing demand and the resulting home improvement markets.

Boy Areo's McKinney Hcrndymd Does u lively Deoler Business

One of the livelier of the Bay Area's small hardwood yards is McKinney Hard' wood Company, which opened its yard in Oakland this July. In the good hands of Verlon McKinney, it looks like a sure bet to continue the company name, so long a part of the business in northern California.

The company was started by Arthur S. McKinney in 1932 at San Jose and incor' porated under the name McKinney Hard' wood Company July L,1947.

The hardwood end of the business came into being in 794/" when Stephen A. Mc' Kinney joined the company as manager of the Los Angeles yard. During this period the company built a sawmill at longviewo Vashington, to saw Pacific Coast hardwoods and ship to Los Angeles, via steamer, where the company had dry kilns built in 1947.

It was at that time that the kiln departmento under the management of Rex Wall and with help from the lumber buying trade in southern California, originated the now famous "Honey colored Alderr" still ueo bv the furniture trede in nogt of il.the countrv. With this new method the lumber was dried with an even color and used in natural finishes.

The Los Angeles yard was sold to Simmons interbsts in 1952 and McKinney then opened a small yard in Hayward, Calif., carrying a full line of hardwoods and related products. It is the Hayward property that is now in Oakland and operated by his son, Verlon McKinney.

The Oakland yard carries a line of

Southern, Eastern and imported hardwood lumber with the retail lumber dealer and millwork plant in mind. Regular delivery service is made, in company trucks, throughout the Bay Area.

An Oplimistic Reel Lumber Expands Soles qnd Services

E. G. Reel, president and founder of Reel Lumber Service in Los Angeles, has announced he has promoted his son Gil Reel to executive vice president and has named Rex Perrine to the post of vice president in charge of production.

At the time of the announcement Reel also declared his firm was entering an expansion program that would include additional salesmen and operation's personnel, along with a larger more diversified inventory of imported and domestic hardwoods, ponderosa and sugar pine.

The Reel Lumber Service was established 32 years ago and has been in its present location for more than 30 years. Gil Reel and Rex Perrine have been with the company since graduating from school and have learned the business from the ground uP.

"We have shown a steady growth during the past years and continue to offer the southwestern trade quality service, tlre finest hardwoods and pine of the highest grade," said E. G. Reel.