tne lumber markcl is loolfing up

.,. now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible maiprialq Stnck rrn to meet the growi ng demands as architects and builders turn to f re protected wood for wall studs, plates, roofi ng, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin,

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD l',xhilrits l.,ave lreen Prt'Paled for a u'irlc varit't)' of tradr shorr's aitrl the comirtrtrr.'s erhilrit spale at ihe \\-oilrl's Fair. in thtr Cihi<'ago ar,rl \e.r' 1olk l)r'sign Centcrs, the Art'lrilrlt.' Samplt' (,orPoral"ion rLntl tht: N.A.l-l.ll. slr,rrv in \\'ashirrgton r'vill !,e continuetl.

VICT()R B0RGE IEANS nonchalantly on "a rosewood piano so like the rosewood paneling in his music room that it blends completely into the background." This gag shot is part of two TV commercials the famed comic did for U.S.

II.S. Pl1.u'ood will also appear in llouse & Cardcn, IJcttcr llomes & ()ard'ens,llctuse Beuutilul and, Ancricctn Hont.e itr a nert full-page Iormat rvitli printed mattt'r in a seplrrate colttmn ort the facing- pag-t'. 'I'he shelter book annuals and New IIont'es Cuicle and IIonte ,I!oCerni:irtg Cuida also rvill carr,v tlresc ads.

Ii'inishes. prestrvatives an<l othcr Wclt-lrvood produ.ts r ill lrt tr<lvertisetl itt rnort' than (r0 trade lrooks antl the holihv lrooks.

A. J. McKeon, Jr. Joins Roberts

Arthur J. \{cKcon. Jr.. il0-r'car teteran in the builtlirrg products salcs fit'ld. has been appointt'd manager oI thc lnilding materials dt.partrnent of Roberts (lonsolidated Industries. Inc., City of Industr,v, Cali fornia.

Announcemt'nt of I'Ic'Keon's appointmt'nt was made bt Lolell ll. Johnson. rit'e prt'sidt'nt. marketing. of the diversified multimillion dollar manufac:turer o{ Jruildirrg matt.rials- contact ('('ments and adhe-"ir.eE carpet installaiion tools and accessories.

McKcon. rvho n ill lre responsible for sales of Rriberts Bi-Fold metal lolding doors and llolrerts \Iirror/l)ressing Center,s in thc I I western states" ('om('s to his nt'w post after l8 years as manag('r of sales at Woodall Indu-.tries" Inc." of l)c'troit, Michigan. Prior to joining Vroodall in 1916, lllcl(eon hi.rd lrccn engaged in the sale of building products in various ,*ections of the L.S.

A nativc of \ew York City, McKeon graduated {rom \{anhattan College with a B.S. degree in civil engineering in 1935.