LMA Appoints McBrien Vice President, Moves to New Offices

J. R. "Bob" McBrien, field representa' tive of the Lumber Merchants Association of Northern California. has been named executive vice president of the organiza' tion.

LMA's executive committee appointed the 34-year-old McBrien to the position recently resigned by Jack Pomeroy. He has been with LMA since December, 1963, and has been active in dealer affairs for many years.

In other business the group announced that they have relocated their headquarters' office at 4546 El Camino Real in Los Altos.

Moving from San Francisco to the penin' sula city will locate McBrien and his staff more centrally to the LMA membership and will help to reduce operating expenses.

The new LMA headquarters is a twooffice suite partitioned to provide ample area and includes storage area and a space for a workroom.

o'We are pleased to have a man with McBrien's qualifrcations head our associa' tibn," <lommented Clair Hicks in announcing the appointment. 'oBob has served us well during the past 1l months calling on dealers throughout northern California and we expect him to continue this activity in addition to his other duties."

McBrien has travded over 30,000 miles calling on dealers since joining LMA. He has averaged 25 to 30 yard calls a month, consulting with dealers on problems common to the entire industry. He has also been active in seeking new dealer and associate members for LMA.

Born in Port Chester, New York, McBrien took his BBA degree from the Universitv of Minnesota.

o'McBrien has talked with lumber dealers on most every problem one can conceiver" explain Hicks. "He brings us an excellent background for expanding the services of LMA to both dealers and our associate members."

Formal address for the new office is: Lumber Merchants Association of Northern California, suite O, 4546 El Camino Real, Los Altos, California 9n22.

U.S. Plywood lounches Biggest Ad Schedule

United States Pl_lwood Corporation embarked this l'eal on the most extensive advertising schcdule in thc t'ompany's history-a program involving ('onsllmer magazine,*. trade shows. permanent t'rhilrits ar-rd an extensive schc<lult' of telt'r'ision slx)nsorships.

"Teler i.iurr u ill 1,llv r \ {-r\ imp,rlunl part in our plans this I't-ar," sairl atlvertising malr-agel' John Thompson. "This seasor] u-e havt, thc most. ertcnsivt- schedule of c'ommercials in our historl.-dclivcring nrore than half a billion sales messag-t's to adult viervers."

Included in programs sponsored by U.S. Plywood are The Suntlal. Nieht Nlovie, rvhich reaches 96 percent of all television homes in the country; Trailmaster. a late afternoon program which reaches 9,l perr:ent of TV home-"; and Ron Cochran's Evening New-s ftspett, one of the most popular news programs. AII three are ABC netrvork programs.

\rictor Borge. one o[ the entertainment rrorld'. must popular figtrre-. sta rs on l$o of t..S. Plvwood's paneling t'ommercials on 'Ihe Sundav Night \Iovie. Other comnercials spotlight the companl''s extensive line oI adht'riles and prcscn'atir-es" Thompscn said. Onc adhe-.ir,e commen:ial features a unique "gimmic["-a tube o{ \\/elduood adhesive cemented to an airplane propellcr so firmlv that it holds even r-fler tremendous r:entrifugal force t'aused the tube itself to explode.