ALL NEW DOORS

(with the Custom-Look) nn NU m M ffi

The beauty of "Hospitality" Entrance Doors and "Symphonic" Entrance and lnterior Doors is more than skin deep. All are made from select kiln-dried vertical-grain Douglas Fir. This fine wood is carefully machined, sanded, assembled and inspected to offer custom quality and superb appearance at economy prices.

These doors and other 'old-favorite' quality entrance and interior doors are now available at Artesia Door Co.. Inc.

Complete Warehouse Stocks in inventory f or immediate s h ipment.

U.S. Plywood Deqler Chief

William Lehrburger has been named di' rector of dealer marketing for United States Plywood Corporation, president Gene C. Brewer has announced.

"This is a new position created to take fullest advantage of our headquarters dealer program," Brewer said. o'This program, a major change in marketing approach to the lumber dealer, was launched a year ago and has been highly successful in establishing close branch-dealer relationships throughout the country."

Lehrburger, formerly marketing manager for hardwood plywood for the com- pany, now is responsible for U.S. Plywood's entire product marketing program to retail lumber dealers throughout the country. The company has 166 sales and distribution centers in the United States and Canada. He joined U.S. Plywood in 1953. Following special training at the company's Algoma, Wis. architectural plywood plant, he worked in import-export and sales. In L96I Lehrburger was appointed manager of United States Plywood's Hartford, Conn. branch.

Hqllinon-Mockin Sqles Push

Hallinan-Mackin, San Francisco building materials distributor, has recently begun a full-scale sales stimulator program designed to give dealers and flooring stores assistance in sales of Forrest Wood Floori.rg.

The program offers Bay Area dealers and flooring stores three tie-in advertise. ments in any one of 14 San Francisco area newspapers; free mailings to builders, ar. chitects, flooring applicators, and remodelers; and free banners, displays, samples, statement stuffers and product literature.

According to Dave Mackin, sales manager of Hallinan-Mackin, o'the program is designed to dernonstrate to dealers and flooring stores that there is a large potential market for Forrest Wood Flooring, an economical, attractive flooring that is so hard it won't dent under the impact o{ ladies' spike heels. We believe that the advertisements, mailers and merchandising aids we are offering will not only boost dealer sales of Forrest W'ood Flooring, a highly profitable item, but will also assist in increasing traffic. The flooring store and dealer can't help but benefit from the program."