\ rooD DOOR

WIB Promotion Plons for 1965

Outdoor billboards will constitute the major advertising effort by the Wood Information Bureau in 1965, sources reveal.

Approximately 90 boards will be posted each month for six months on an every-other-month basis. The boards will illustrate the use of wood in walls and ceilingg floors, cabinets and built'ins, siding and roofs, windows and doors, and in commercial construc' tion.

In addition to the heavy outdoor schedule, strong emphasis will be placed in publicity with the preparation of a "wood handbook" for distribution to leading builders and architects in the southern California area. These handbooks, along with copies of four-color trade magazine inserts, will also be supplied to member firms of WIB for distribution to their customers.

Spot radio, featuring a musical "jingle" commercial, will be .r."d fro- time to time throughout 1965 on several AM and FM stations. Feature stories on the use of wood in commercial and residential construction will also be prepared for the major metropolitan newspapers.

Several lumber associations have indicated an interest in planning advertising efiorts to "tie'in" with t}e WIB program, thus increasing the over-all effectiveness of the combined advertising efforts.

Shokes Are Unshook

Standard

Spectfied To Detail

Pioneers of shop built frames, Vent Vue Window Products (formerly Coor-Pender Company) boasts over a quarter century of experience. We offer regular sctreduled delivery to retail lumber and sash and door dealers throughout Southern California. Give us a call for your specified orders-they're our specialty !

Q"ohtl and Ser,/ice

Com,ptitiae Pricar

Window and Door Frames

Wall Pocket Sliding Door Frames

Wardrobe Unim

Louvred Glass Windows Screens

Hurricane-harried Florida is rapidly becoming a giant'sized booster of the giant-sized W'estern red cedar tree which grows only in the Pacific Northwest and coastal British Columbia.

When Hurricaue Dora shattered the historic city of St. Augustine, Florida, with its fist-like winds in early September, the_ most prominent survivor among building materials was the sturdy hand' split red cedar shake.

Earle W. Newton, executive director of the St. Augustine His' torical Restoration and Preservation Commission, noted that o'the wind resistance of red cedar shakes is undeniable."

"The force of Hurricane Dora was the greatest of any hurricane to hit this section of Florida in history," Newton said, "but these stout shakes did not budge a bit. We are presently using this fact to attempt to persuade more people to apply this kind of roof rather than those more readily and cheaply applied."

The commission is specifying handsplit red cedar shakes on all of the restoration work being done in the venerable Florida city.

The wind resistance characteristics of the red cedar shingle and shake are well known to member mills of the industry' Hurricane Carla, which struck the Gulf Coast of Texas in 196I, boosted sales of wood roofing immediately and led directly to removal of insurance penalties against cedar roofs in that state.

In L962, the savage onslaught of Typhoon Frieda in Washington and Oregon, yielded up millions oJ dollars in property damage but failed to loosen shingled roofs even in areas of maximum impact.

Wood's Fovorcrble Cost

The cost of constructing wood-frame commercial, industrial, and school buildings in five major U.S. cities has been shown to be significantly lower than for other popular types of construction'

According to the cost comparison study compiled by construc' tion cost specialists E. H. Boeckh & Associates, Inc., the cost of building the same bowling alley, warehouse, and school building, based on the prevailing materials prioes and labor costs in the five cities-New York, Atlanta, Chicago, Denver and San Fran' cisco-were as much as 38 percent higher than wood frame to build the bowling alley in San Franciseo I as much as $36,000 more to build the warehouse in New York; and as much as $21,000 more to build the school building in San Francisco.

ALDER + JAPANESE BIRCH + DOMESTIC BIRCH + MAHOGANY +

JAPANESE ASH + DOMESTIC ASH + PACIFIC MAPLE + EASTERN MAPLE +

BUTTERNUT + SOUTHERN oAK + CALIFORNIA oAK + JAPANESE OAK +

WALNUT + TENNESSEE CEDAR + LIMBA + YELLOW CEDAR + GUM +

SUGAR PINE + PONDEROSA PINE + CHERRY + BASSWoOD + TEAK +

DOUGLAS FIR + PECAN + POPLAR + MAGNOLIA AND BRUCE

PREFINISHED PLYWOOD INCLUDING HARVEST PECAN + RUSTIC WALNUT +

WALNUT + PREMIUM WALNUT + MOUNTAIN oAK + FIRESIDE OAK +

RUSTIC OAK + PREMIUM oAK + BLONDE ASH + DRIFTWOOD ASH +

PREMIUM BIRCH + ANTIQUE BIRCH + RUSTIC BIRCH + AUTUMN BIRCH +

MOUNTAIN BIRCH + FRoNTIER BIRCH + TWILIGHT BIRCH +

PROVINCIAL BIRCH + DRIFTWOOD MANILA + NATURAL MANILA +

BUTTERNUT + PREMIUM CHERRY + AMERICAN CHERRY + RUSTIC CHERRY +

COFFEE ELM + COVE + STOOL + STOP + BASE + SHOE + INSIDE CORNER +

OUTSIDE CORNER + MATCHING STAIN + PUTTY STICKS + MOULDINGS +

CASINGS NOT TO MENTION oAK THRESHOLD + oAK DooRSILL +

OAK NOSING + OAK STAIR TREADS + oAK RISERS + BLACKBoARDS +

BULLETIN BOARDS + HARDWOOD DOWELS AND CEDAR CLOSET LINING

ADDS UP TO 71

SEPARATE $PEGIES OF TUMBER

PTYW(ltlD Al{D $PECIAIITIES

THE Mtl$T DIUER$IFIED IlIUElITllRY

IlI THE WE$T