Selling today's markets

Modern building designs give dealers interesting, effective material for attracting new prospects and closing sales.

Accordingly, theWeyerhaeuser 4€quare Building Services were developed one for city homes the second for farm service buildings, equipment items and modern rural homes. Every structure in both services has been designed by experts-and engineered by Weyerhaeuser for sound, economical construction.

Weyerhaeuser 4-Square Lumber Dealers have in these services powerful selling tools. they have the means of providing better structures,thus gaining more satis- fied customers-which means increased profits.

Both the 4-Square Home and Farm Services are continuously advertised in national corxilrmer publications . . to locate prospects, to direct them toWeyerhaeuser 4-Square Lumber Dealers, to identify these yards as headquarters for professionally planned structures and for lumber and other building materials.

Ask your Weyerhaeuser District Representative how these powerful sales and merchandising tools can help you locate new prospects and close more salesor, write to us for full information.

LUMBER SHEATHING-Building oulhorities prefer wood sheothing for holding the fromework of o building in o firm, rigid unit. Lumber Sheothing offers o sound bqse for noiling which resists loosening coused by vibrotion does nol require furring slrips ond is not domoged by moislure before or during conslruclion. These ore reosons why Weyerhoeuser 4-Squore Lumber Sheothing offers lrue slructurol economy.

/lezuaalt

Employes of the Peoples Lumber Company's yard at Santa Paula and their families enjoyed a barbecue at the Steckel Park shelter, Saturday, Sept, 8, with Melvin Harrington as the chef. The party also honored Mrs. Jack Cline, wife of the manager of the lineyard for her September birthday with a gift and cake decorated: "Happy Birthday to the Boss's Wife." Also surprised with a gift were the newlywed John Thompsons.

Jack Bailen salesman for E. L. Bruce Co., has,contracted polio and was in an iron lung at Fresno Community hospital late last month. Fellow members of the San Joaquin Hoo-Hoo Club 31 could not visit him the first few days but he was expected to be out of the contagion ward by norv and would be happy to see his friends, said Bud Barber, Jr.

Harry Whittemore, general manager of Los Angeles Lumber, Inc., is back from a survey trip to Eureka, San Francisco and San Joaquin Valley.

Lloyd Hecathorn of Arcata Redwood Company's San Francisco sales office, spent a late September week at the mill to see some new production innovations.

Charles S. White, owner of the White Lumber Company, San Francisco, and his wife were honored at the Cliff House recently on their Golden Wedding anniversary. Present were their children: Anthony and Tommy, who run the retail yard at 22nd and Noriega; Charlie, who has charge of a branch yard in Daly City, and Evelyn, the daughter from Cincinnati, as well as eight grandchildren. The senior Whites were given solid gold remembrances, a grandmother's bracelet for Mrs. White, and a pocket piece for his key chain for Mr. White, who loves to reminisce and very vividly recalls his wedding soon after the great earthquake and fire and his first White Coal and Lumber Co. yard on Clayton street, when he sold more than 100 carloads of coal every season. The White yard has expanded its lumber and building materials line and a few years ago added a hardware and housewares store in connection with the lumberyard. "Grandpa" White, who has lived 49 years at 1565 22nd Ave. in the Sunset district, still oversees all activities at the yard.

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For the PLYWOOD you need when you need ll make ll your hoblf lo -

Dean Jones, manager of the Eureka Redwood Lumber Co. yard at Downey, was in northern California early this month to confer with executives on the firm's new sales promotion to get underway this month.

Charlie Wilson, Woodside Lumber Co. president, returned to San Francisco Sept. 2l f.rom a business trip in the east and midwest.

Roberto Estudillo, prominent Tijuana, Mexico, retail lumber dealer, and his wife Carmen went to Hawaii after the Hoo-Hoo convention, spending 10 days in Honolulu at the Surf Rider and visiting the other islands.

Ernie Bacon, head of Fairhurst Lumber Company's plywood division, spent two weeks in Seattle on business last month.

Joe Terrell, president of Lerrett Lumber Co., and his wife returned to Los Angeles from a business-pleasure trip in the Pacific Northwest.

Gus Hoover and Dick Hoover of the A. L. Hoover Co., San Marino, returned from Scotia and a survey trip of the northern mill territory.

Don Coveney spent the end of September seeing mill connections in northern California and southern Oregon for his California Lumber Sales, Oakland.

J. F. Justice, formerly of Dant & Russell in Portland, was in San Francisco during HooIfoo Convention week.

lry lil[A]tD's

Planing Mill Service

Savetime.. save money save headaches by using lnland's Planing Mill Service. Use 1000 ft RR spur to ship limbers direct to lnland. After milling, Inland delivers if you wish. Next time lry Inland - profitably.

Hobbs ltall Redwood Fills the Bill!

It poys to specify Hobbs Woll when you order Redwood. Grqde.wise, size-wise cnd price-wise Hobbs Woll Redwood hqs "filled ihe bill" for over 9O yecrs!

58 Furure Deolers in Sonfq Ancr Clcrss of Retcril Troining Institute

lloth classcs of thc lietail Ltintbermcn's Tnrining Insti tutc sl)onsorcd bv the Southern LlalifornilL iictuil Luntlicr

-\ssociation lrnd Los ,\ngcles Hoo-IIoo Clulr 2 thc onc:

,rn 'l'ue srl:tv cvetrings at Johrr llrrir I ligh School iu I':rslL<lcn:r, Calif., alrcl thc othcr on Thrrrsrllr-r'rrights rrt Santlr

-\nlL Collcgc-have nol, t:r'rntlrlctcrl tlrc lilsl ioLrr l cclis' lunrlrer tlealer instrnction oi thc llrst l (r-u'cclt scrrcstcr.

'fhc total enrollnrent stanrls trt .52 in thc I'rLsa<1cnlr cllLs,* lLn<1

5.\ at Santa -{na irorn Soullrcr-rr ('rtliiorni;L rct:til r':Lrtls.

I)r. \\tcnclell C1ose, u-ho is crintlr.rctins' sinrilrLr cllrsscs :rt ]tiverside on Xlondav nights (uou' in tlrrir sccorrrl scnrcstcr) {or that area's rctaii var<1,* urrtlcr sl)onsorslrilr ol liivcrsi<lc (lountv Hoo-Hoo ('lrrh 117. is c,,,rrrlinlLling thc Los Angclcs area classcs lrnd morlrratirg sclr:ctr:<1 le ss, rrrs Ironl guest instructors in thc irrrlrrstrv.

Designed to b,etter equip retail lumberyard personnel for work in the building materials industry, both the SCRLA and L. A. Hoo-Hoo are verv proud to be able rORT tU'VIBER CO'YIPANY, cl nsw wholesole dislribution yord locoted st Dock No. I, Port Hueneme, Colif., is NOW READY to ofier q new type of DE LUXE, FAST SERVICE to the RETAII lUllBER YARDS in this importcnl Zone of lnfluence.

FOR THE FIRST TIME, CARGO Shipments ore NOW Avqilqble ro RETAIL DEALERS in this oreo

L. C. L.

WHOLESATE VIA CAR,IOAD IOTS fRUCK-ond-TRAItER ond CARGO

For a NEW, F-A-S-I ond EFFfCIENT Service,lf's NOW the to present this training opportunity to the future dealer leaders in the Los Angeles trade area. The enrollment fee is a modest $40 per student per semester.

The subject for the October 2 (Pasadena) and October 4 (Santa Ana) classes was Hardboard. It was presented by Henry Kindness, J. W. Jerrick and Glenn Kirkland of the Masonite Corporation, Los Angeles. The study topic of the fourth classes, October 9 and 11, was Lumber Properties. It rvas discussed by Don Comstock, L. A. field representative of the Western Pine Association.

The fifth week's study will be Paints, Preservatives, etc., to be presented October 16 and 18 by D. Ster,vart ancl D. Gillies of the Old Colony Paint Co. The sixth r,veek topic, Octolrer 23 and 25, was expected to be Blueprint lleading and Estimating. Scheduled for the seventh rveek's study rvas Gypsum Products and Plaster, to be presented by JelT Dallon and C. P. Salisbury of the Blue Diamond Corp.

The list of Los Angeles area retail lumberyard employes attending the Pasadena class was contained in the October I issue. Following is a similar listing, with their yarcl affiliations, of the students in the Santa Ana class:

BARR LUMBER COMPANY: George V. Barr, William Clark, Donald Lentz, Don Barnes, Ted Bolte.

BOGUE & MAIKSON LUMBER CO.: James Campbell, Jr.

BUENA PARK LUMBER COMPANY: Jim Nelson, Richard D. Nelson, Paul F. Huson.

COSTA MESA LUMBER COMPANY: Jack R. Hostetler, Jerry Blue.

FRANK CURRAN LUMBER COMPANY: Jay A. Moede; Robert F. Moede, Don Price.

W. M. DARY COMP.\NY: Darrell Fisher, Q. E. Johnson, Floyd Mode, William Zollinger.

E. GANAHL LUMBER COMPANY: Ira Ilifr, Telford Killinger.

GARDEN GROVE LUMBER & CEMENT CO.: Norman E. Harrison, Eric Payne, Donald E. McQonnell, Paul E. Woods.

W. B. JONES LUMBER COMPANY: James P. Degnan.

RANCHO LUMBER COMPANY: Roy Alford, Henry Koerner.

RICHARDSON MILL & LUMBER CO.: Billy B. Hammer, William Edwin Jones, Laurence J. Leal, Joe W. Little, Marvin Peters, Jr., Wendell L. Stoltz, Paul E. Vange.

ROSSMAN MILL & LUMBER CO.: Theodore Schafer, Sr., J. R. Singer.

RUSSELL LUMBER COMPANY: W. Field, Ii J. Freeman.

WARD & HARRINGTON LUMBER COMPANY: Stanley J. Beach, James R. Bowers, George Brumley, Floyd W. Case; Roy Cook, George Cudworth, Don M. Dailey, Charles W. Hester, Peter Kiernan, Leon Lauderbach, R. B. McKenna, Anthony F. Sedia, Howard M. Shattuck, Walter L, Spicer, Raymond L. Thompson, Henry Woerner, Don V. Dixon.

SANTA ANA I.UMBER COMPANY: Merlyn Johnson, T. R. Peterson.

TIMBER STRUCTURES: James Dearin.

INLAND LUMBER COMPANY: Robert Peters.

(The following students, who were late enrollments, are additional members of the Pasadena class at John Muir High school not listed in the October 1 issue:)

W. E. COOPER LUMBER COMPANY: William Boyke. VAN NUYS LUMBER COMPANY: Richard Leadbetter.

Whire Bros. Holds Gelotex Clinic

White Bros. of Oakland and San Francisco, authorized distributors of Celotex products, held a joint meeting with several representatives .of The Celotex Corporation on September 25 at the Oakland Athens Club.

Representing Celotex at the all day session were Paul Decker and Art Srvanson, Los Angeles; Jack Weaver, Oakland, and Bill Armstrong, San Francisco.

Those present at the meeting from White Bros. were Bill White, general sales manager; Ed Follett, Harry Winkleman, Wayne Foote, Vern Stryker, Jim Devan, Dave Jopes, Ed Zittleman, and Don White, general manager of the pioneer hardwood concern.

(Tell thern \)ou saw it in The California Lwmher Merchant)