"How I sold $160 worth of Weldwood Paneling 0n the first try"

By JOHN CRABTREE

"It was so simple I didn't think it was possible. After all, I'm not very experienced and I had been working at my uncleis yard for only two weeks (Crabtree Lumber Co., Jacksonville, Florida ).

"One of the features in the showroom there is the new Weldwood Panel Parade display. And one night we had a meeting of every employee (even the yard men and the janitor!) to discuss how this display could help us sell more high-profft Weldwood Paneling. One of the points mentioned was that if a customer didn't want to panel a whole room, we could suggest an 'accent wall'of wood paneling. Like for a ffreplace wall.

"The very next day a woman came in looking for paneling. Showing her the large samples on the Weldwood display, I sold her 8 pieces of mahogany Planktex!

"Then - remembering from the night beforeI suggested an 'accent wall'for her ffreplace. She not only liked the idea, she bought I sheets of preffnished walnut! An extra $75 sale!

"I'm glad we had that meeting. Because it's convinced me that with the right training, the right display and the right product, anyone can add extra profft to a sale."

John Crabtree's experience can be repeated in your yard. High- profit sales are the rule-rather than the exceptionwith Weldwood Paneling. For Welclwood backs every dealer upall the way! First, with a national advertising program in LIFE, Better Homes & Gardens, and other top magazines. Next, Weldwood aids like signs, booklets and newspaper mats let you tie in. Then, Weldwood's new Panel Parade display plan-adaptable to any size space in any showroomshows dozens of woods in big sizes that customers like, and buy!

And, on top of all this, Weldwood is readyat no expense to youto train your salesmen horo to sell Weldwood Paneling and those other high-margin items you'd love to move.

Don't miss your chance to get a share of this profftable market. Get on the phone and call your Weldwood representative today. Make him prooe what Weldwood can do for you. He uill!

A prodvct of United States Plywood Corporation rt(eldvoodfhe Best Known Nome in Plywood

I. E. MARNN (On Lecrve)

M. ADAMS Mcacger