The California Lumber Merchant - July 1957

"How's BUSfNESS? - Why, it's Wondertul, Stupendous, Morvefeu5f,uf expecf ir ro pick up dny day now!"

rTT TF THIS TS HAPPENING TO YOU III

"Perk up" your Sqles wirh our WySurf DisplaysWoodf ope ond Dowel Dispensers - Cefofex "Soles Nudger" - ond use the mqny MERCHANDTSTNG HELPS we hove ot your disposol. Theysell your cqsh cuslomers for you - bring thembock ogqin ond ogoin ond produce "lie-in" Sclfes with your ofher merchqndise.

L957 Tree Harvest in Full Swing in the Winton Amador Forest !

rT'S HARVEST TIME, 1957, in the $Tinton

^ Amador Forest! All summer long the forest echoes the whine of the power-driven chain saws and.the thud of axes biting into the tough bark and sinew of the towering giants. The fallers have their work cut out for them as thev busilv fell trees that must be cut into 32 ft. sectio.rt "nd hauled to the mill before next fall's snow makes further harvesting impossible.

Even in the crisp high altitude mountain air, this is a "hot" job. As the faller deftly jerks out the "V"-shaped undercut, his face clearly shows what hot, hard. tuork this is! Once the undercut is removed, the tree is ready to fall forward over the undercut as the backcut pushes through.

\$/inton has been in the lumbering business for

67 years, and operates some of the finest timber stands in the rJTest. Far from being an extractiae business, as timber is logged-out our reforestation progrant takes over. Vinton tree farms are among the best-managed in the \Sfest.

\$7here this mighty sugar pine once stood, soon sturdy seedlings will be growing in profusion. This is the trYinton uay of serving the needs of today while preparing for the greater demands of tomortow,

lVinton high quality lumber begins with select timber such as this. And the quality of the raw material is carefully preserved through the entire manufacturing process. You can build your business on rVinton quality and d.ependable supply. \il7hy not give your lYintonman a call today?

PONDEROSA PINE SUGAR PINE WHITE FIR DOUGLAS FIR

SPRUCE CEDAR REDWOOD HEMLOCK

THE CALIFORNIA LUMBER MERCHANT

M. ADAMS McncAcr

78-79

..75 ..

Lumber shipments of 494 mills reporting to the National Lumber Manufacturers Assn. in the week ending June 15 were 7.0/o above

production; new orders were 6.1/o above. Orders were 77,6/o above the previous week. National production of lumber totaled 2,950,000,000 board feet during April, reports the NLMA; shipments were up llVo over March and new orders gained 7%. Softwood shipments were 3/o and hardwood shipments 2/o above production.

Orders ot 133,759,705 feet were 12.6/o and. shipments of 136,890,149 - feet were 15.2/o above production of 118,799,964 feet at 164 mills reporting to the West Coast Lumbermen's Assn. in the week ending June 15 . . Orders were ll.3/o and shipments 3.8/o below production of 86,859,000 feet at 121 mills reporting to the Western Pine Asso- ' ciation in the week ended June 8, after both having climbed well dbove in the previous period Orders were 8.66/o and shipments 034% above production of 20,433,000 feet at 105 mills reporting to the Southern Pine Association in the week ending June 15.

The California Redwood Association reports production of 51,371,-was up 3 million from April during the month of May but running behind May 1956, while shipments were slightly below April and farther below May 1956. For the first five months of 1957, both production and shipments of redwood are 17/o below last year. Orders received in May were 4.3 million feet below April, with shipments to southern California and the Rocky Mountain regions showing a slight increase over April. Orders on hand May 3l were 54,903,000 feet; stocks on hand, 406,336,000 feet.

Orders of 99,%5,000.feet fell nearly 15/o below production of 117,530,000 feet in the week ending June 15, reported the Douglas Fir .Plywood Assn. They were \1.4/o below the previous week but 5.5/o above the like 1956 week. The current order backlog of 342.7 million feet compares to a backlog of 300.8 million feet a year ago.

Total retail lumber stocks on April 30 were estimated 5,337 million feet by the National Retail Lumber Dealers Assn.; 0.6% below the same 1956 level. The largest increase in retail yard inventory during

Southern Coli{ornicr Building Astounds Ncrtion "From Lindbergh to Todoy"-An Editoricl

Construction Speciliers Hecr Millwork Men

Obituories Wont Ads Personals 25 Yeors Ago Bewqre: Bod-check Artists, Armed Robbers ot Work Pomonq Yqrd Turns Over Inventory Every 20 Doys .. Destruel Buys Meod Clork Lumber Co. .. . 22 Deqlers Now'Coshing-in on Big Repcir, Remodeling .. 28 35TH ANNIVERSARY SECTION .. 32-48 "Trees in Your Life," by J. P. Weyerhoeuser, Jr. 32 WherelstheLqlcorPoolComing From? ... ... . 35 Why Not Trust the Big ]ob to Hoo-Hoo? ... . 36 Out of the Woods ("Lumber Persucrders") .. . 38 "The Fqbleof the Lumberwolves" 39 Cole Speoks Out on Housing Conditions . 40 Ef{icient Distribution of Moteriols, by NBMDA . 42 Hordwood Ccrlled Industry Bright Spot ll Some Tips on Telephonetiquette . .. .. .. . 46 Mechonizotion Answers Smcll Yords' Problems 47 How House of Future Will Be Pre-fobbed 48 Ccbinet, Fixture Mcmulqcturers Guild Orgonized Colifornio, Arizonq Building Permits for Moy The ADVERTISERS INDEX will be Iound on Pcrge 80 WETCOME In this issue, we welcome these new advertisers into the family of California Lumber "Merchant-isers": W. R. Grace & Co. . .. ...Page 52 Mayfair Sales of California .. 7t S & S Lumber Co. ... 77 B t2 30 74 2 4 6 l6 I8 Jb 58 76 lt ., PONDEROSA PINE a WHITE FIR SUGAR PINE DOUGLAS FIR . REDWOOD RAI! AND TRUCK SHIP'NENTS F. P. O. BOX 367 1. HEARIil, IUmBER PHONE: SPring 2-5291 MEDFORD, OREGON los Angefes Representative frIEIER TUTTBER CO. P. O. Box 731 Arcodio, Colif. RYqn l-8f 81 TWX: Arcqdio, Cr,lit.726l BRANCH OFFICE 805 7th Slreer EUREKA, CALIF. P. O. BOX 9r3 TWX: lfrt 75

DEATERS BEWARE!

Smooth, Bad-Check Artist Working Nocql Refoil Yords; Armed Robberies Increosing in Southern Colifornio

PLEASE BE ALERTED for an individual passing bad checks to retail lumber yards. He has been described as approximately 27 years of age, 5t9", weight 200 pounds, dark complexion with yellowish cast, possibly due to Hindu and mixed Mexican origin and was last believed to be in the San Jose-Palo Alto area. We urge that in accepting checks for merchandise, your yard strould either have knowledge of the individual personally or that you require all possible local identifi,cation. such as driver's license, references and license number.-Bulletin of the Lumlter \ferchants -\ssn. of Northern California, June 3, 1957.

The story behind the terse L\IANC bulletin above is this: During Aprii, one Redl'oocl City, Calif., retail lumberyard u'as taken for $1 10 in bad checks, and during l\Iay another y:rrd in the saure city u'as taken for variotts amounts. The CALII.-OI{NIA LUNf13Elt NIIIRCHANT is indebted to \\rendell H. Scott, general manager of the llerner I-ttrnlter & Hardu'are Co., Palo Alto, for the follou,ing description he uncovered of hovu' this smooth-operating "palier-hanecr" u'orks:

"The bad-check artist's metl.rod of opcration is to throu' the luml>erman or salcs clerk b1' his familiaritv u'ith the area and the material. He emphasizes the fact that he lr'ants the same materials as on the last job ancl makes an effort to be on iamiliar terms t,ith the salespeople. Generallv he oper;rtes on a Fridav or Saturd:rv, rvhen the banks are closecl, and sets it up for a trvo;tirne operation n'here the order is being rlelivered. In an effort to make it right, he calls in and asks for an addition to the order so that the salesperson's guard is don'n.

"In <ine case, thc man callre in on a F ridal', lrought $11 u,orth of material :rnd gar-e a $50 checl:. On Saturday he cerme in, bought a $6 order arrd gave a check for $(r0. 'Ihesc orders \vere to be delivered on Monday. On Nlondav. earlv. he called in and asked that the order be held. that there n'as a change in the order corning, and he u-as going to adrl some adcliticinal material. He can-re in, got a ne\\'clerk, gave a $.50 check for approximatelv $10 in mercharrclise and therr NIondav afternoon, r.vhen the order u'as deliverecl, the arldress r.vas found to ire fictitious. The pl.rone numlrer u'as also fictitious and the names rvere dranrn out of a h:rt. not orrt of a telephone book.

"In all cases, the check is made payable to a person of Mexican or Sp:rnish descent, n'hich he appears to lte. The ali;rses used have included '()rtez,' 'Flores,' 'Ititmos,' 'Sanchez,' et cetera."

In acldition to Dealer Scott of the Merner yarcls, aclditional infornration on this spook rvho has been haunting Northern California retail yards rnav be obtained from Jack Pc,rneroy, executive r.ice-president of the I-NIANC, or Harnilton Knott, Yosemite Lumber Co., Fresno, president of the de.'llers' association this year.

Latest developments in the case of this particular "paperhanger," as 'fhe l\ferchant goes to press, are that he rvas

aDprehended by the police department of zr Northern Caiifornia citv early in June, turned over to the police of a Central California city on their \\'arrant, turnecl loose tu'o clzrys later and, at last report, u'as back hanging paper around the Peninsula again in mid-June.

It is reliably reported that the Central California city's police reduceri his bail and set trial for July 8, the bad-check artist paid his srnall bail and u'ent back to "\r,ork" around the Peninsula. As long as he's rvritirrg his "checks" again, it rvould appear he has no intention of facing the scheduled July 8 trial and therefore the police force that originally apirrehended hirn consider him still "at large." He is u'anted on several n arrants there right non- and, after Julv 8, will probably have the bail-jumping charge against him, too, in acldition to the original charge in that localitv. So, retail I umbermen-Il E\\'AltIl !

Souihern California lumber dealers have also been having robberl' troul>les of a different sort very recentlr'. The foilon.inq is {rorn Orrie Han.rilton's June 5 bulletin of the Southern Califorrria lietail Lurnber Assn. :

",\ nrcmber irr the Pico zirea reported that about tu-o s'eeks ago trr-o men canre ir.rto his store :rnd held up his counterman ar-rcl tciok approximatcly $70 cash fron the register. Whelr they c:u.ne to the counter thev asked about prices ()n s()nlc n-rateriai to brrild a trailer. \Vhen they iound or.ily one employee in attendance, thev producecl a gun and forced the cnrPlovee to lie or-r thc lloor and co,,.er his face.

"As tl-rev u'ere le:tving, t\\,o other emplo-v-es entered the store and these hol<lup men forced them to also lie on the floor ;rnd cor-er their faces. When one of these eurployes u'as slos' to follou, their commands. he 'n'as hit arrd kicked lrr.one of the robbers ancl qtiite badly injurecl. They als<r took $i00 fronr one of the enrployes.

"The description of the robbers is as follon's:

''Onr rrran- -22-23 vears old, l-rloncl, about 5'9" tall, rveight aborrt 150 lbs; the other nran-22-23 years old, dark hair, zrbout 5'11// tall, l'eight :rbout 165 lbs. Iloth men rvere clrcssed in levis, sport shirts -"r'ith shirttails out, r-rnder u'hich gun rvas cor-rcealed; both \\'ore caps l'ith zr bill made of tl-eed material. and both n'ore dark glasses u-hen entering store."

"It has also been reported," the bulletin continued, "that there u'ere eight other robberies and holdups ir.r the La i{abra and Buena l'ark area at about the same time. In each case of holdup the men \\rere very rough and mean. In each case they forced their victims to lie on the floor and the victims in most cases were beaten and kicked. The opinion of some of the victims is that these nren mav have been under the influence of narcotics for those u,ho could see them clearly said that their eyes r,r.ere dilated.

"While this robbery happened altout trvo u.eeks ag'o, we feel it advisable to rvarn all dealers to be on the lookout for these men and act accordingly," the SCRLA bulletin concluded.

ilpo//rtp* ilalou WINDOIIT

PRODUCTS AS \7ELL-MADE AS THESE keep customers happy; and that's good business for all of us. You've got a Sure Thirig for winning-customer satisfaction with windows from the famous Stanley s(orks, for Stanley makes America's finest jalousies. They offer your customers the utmost in quality and design, with exclusive patented features. Complete weatherstripping around jamb, head and sill. Finger-tip roto operator adjusts louvers. Patented adjusiable "tension-seal" louver clip. Heavy, lifetime aluminum frame. Clear or obscure glass louvers 4// wide. Standard and special Stanley KD sizes.

cArr ouR mErA[ PRoDucTs DtvtstoN 'FOR PROFIT.TNAKERS AND VOLUI'IE.BUIIDERS

Our enlarged Metal Products Division caries complete sto&s of building materials that retail lumber merchants can buy with confidence--products that are wanted, that yield a satisfactory profit and build volume.

m*g*$$l*'ffi ;

IOOK TO HOGAN WHOLESAIE FOR THE BEST IN

AlUfillNUfil WINDOWS AND DOOR9 AND

SUPERIOR BUltDlNc PRODUCTS

Good Service, Moteriols, Monogemenl Give Pomono Refoil Yord Complete lnventory Turnover EverY 20 Doys

It was just 11 years ago this July that Kenneth "Ken" Dietel, owner of the Pomona Lumber Co., established his retail lumber concern in the fastest-growing community in all Southern California on a 2f-acre site at 1060 East Holt Avenue. Today-his firm is the oldest in point of continuous service in the city and the complete inventory turns over every 20 days. "The most important factor in our success and growth has been this fast turnover in stock and our ability to furnish good service with quality material," Ken told the CLM representative.

With a modest financial start Ken has built his business to a gross sales figure of well over a million dollars in 1956. "And from all indications we shall have even a better figure lor 1957," he said.

The secret of his success is also attributed to good management. It requires the services of just 10 employes to handle sales, operations and delivery.

"We're still a lumber dealer and we're not going to enter the Do-It-Yourself business because rve feel there is a need for an organizat\on like ours to service the builder and contractor," Dietel declared. This progressive concern is strictly for the home and industrial builder, tract developer and remodeling trade, it rvas said.

To keep things rolling at Pomona Lumber, it requires the service of two fork-lift trucks, four delivery rigs and a pick-up for fast short orders. At this small, but efficient plant, there are six storage u'arehouses for finish stock, roofing, plywood, cement, nails and miscellaneous items strictly for the building trade. In the display and sales room a complete inventory of hardr'vare items is maintained. And this rounds out the stock. Everything is handled 'n'ith automatic equipment with a minimum of labor.

Setting the pace for other retail firms in the area, Pomona Lumber Company has changed its policy and will remain closed on Saturday and weekends. "We believe our employes .want a full weekend off and rve eliminate overtime pay by so doing," said Dietel.

The yard and plant is under the management of Frank Benacci. who has been with Ken since the establishment of the business. Frank is well known in Southern California lumber circles and is prominent in business and civic affairs in the city of Pomona.

In addition to his lumber activity, Ken is interested in real estate ventures, Oklahoma oil and various business enterprises in California and the middle u'est. lfe is identified with Holt-Okmulgee Development Co., along with a

group of Pomonans who recently struck it rich when they brought in their first well in Okmulgee, Oklahoma. Pine Number One (as it is named) is a million-barrel gusher and the first of many more to come. Ken is also interested in civic and social affairs throughout the Pomona, Riverside and San Bernardino area. He is also active in Masonic activities and a member of the International Concatenated Order of Hoo-Hoo.

Pomona Lumber expects to expand its yard facility and move to a larger location within the next six months. "We rvon't be asleep at the switch," Ken declared, "because we intend to grow with Pomona and play an active part in helping Pomona grow."

Fence dirploy in ycrd ottrqcls molori3ls. possers-by

The yord is neal, depoilmenfolized cnd everything in ploce; nole ihe wide overhongs for bod weqther Delivery wqrehouse ir busy ploce, with efticiency the walchword; see how sfock is protected

DlETEI, owner of the retoil yord (lefr); note 3lore's big wide

IS THE DOOR TO GET!

SPECIFICATIONS

ARTESIA FTUSH ALI-WOOD HOLTOW CORE DOOR, Another ADCO Product

Fully Guorqnl€€d - Builr Flor to Stoy Flot - Proven Superiority

COR,E

l. Seven Ply-oll-wood constru€fion

2. All "or. moteriol thoroughly kiln dried

3. fi.c proven lodder typc hollow core

4. Eighreen crosr ribs in coch core

5. rrll 2" stilcc ond roils

6. Ventilofed core

'7. lock btocks, lwo sides ,1" x 2I" including stilc

OIU E

8. Xot ploh press-resin bondcd*

*Cold press production ovoiloble lo suil unusuol climofic condilions,

FAC ES

9. Fo"e veneers in oll commerciol speciet I O. Belr sonded

DIMENSIONS

I I. Obtoinoble oll stock sizes to 1/O x 8/0

12. Obtoinable in thicknecses l9S" ond l%" | 3. Speciql sizer ond lhicknesses qvoiloble on specific quoiolionr Speciol detoils ovoiloblc when required All doors fully guoronteed

14. t5.

TOTAL. 18 cRoss RtBs 3 PIYS AT CROSS GRAIN

NEW WAR,EHOUSE FACILITY ASSURES UUMEDIATE DELIVERY FROM COTNPTETE STOCK THE DOOR WITH THE ALL.WOOD HORIZONTAT CORE

Afl Doors Unconditionally Gvardnteed . . Member ol Southern Calilornla Dcior Inslitute

I 1456 EAST T65rh STREET

lelephone UNderfiill 5-l 233

Add Your Voice to Industry'sAffoirs The -NAC

What's Going On-

The Lun.rber Merchants Association of Northern California is pleased to welcome into membership the CAlLTEli. LUNIBtrR CON{PANY of Oakland-Ji- Steu'art, manager; and T\VINING BUILDING NIATERIAI-S, \Vasco-W. A. Trvining. o\\'ner.

A Retirernent-Plan Committee has been forrned to study various retirement plans n'hich have been prop.osed to the Association's management. N{eml>ers of the Committee are the Association's president, H. H. Knott of Fresno; I-MA Vice-President Frank Heard, \\rt-rodland; Elmer Rau of N{adera, J. C. Snead, Fresno, and E,. H. Nletcalf of llakersfield. The aim of various plans rvhich the Cornmittee will study is to provide for the members of the Association, on an individual basis, a uniform system rvhereby the employes of any member, large or sn.rall, may be retired rvith sulficient income tvhich, rvhen supplemented l'ith Social Security Benefits, rvill provide a reasonable income for a dignifiedletirement.*

In the Fresno area, Kellner Lumber Company is remodeling their store, and of instant notice is a nerv illuminated sign rvhich can be seen from three directions And in Bakersfielcl, more remodeling-King Lumber Company is doing a beautiful job on their main store at2 Sumner Street, one rvhich should certainly "drarv the Mrs." The King- Nfarshall Lun.rber Company is also doing a nerv layout as well as diversifying their line of r.nerchandise. Some very sound merchandising ideas are being used. . . Over in Salinas, Ira Bounds, formerly rvith General Box Distributors, has opened his orvn yard in the former \\rood Lumber location. Evelyn, Bill and Wes Jenkins of Jenkins Lumber Company are aggressivelv using handsome rvindo'rv displays to aid in stimulating sales appeal. Turning North, Sterling Lumber has almost completed remodeling of their Santa Rosa store, one n'hich u'e suggest all dealers see when they are in the area. . . Hillsdale Builders Supply have added a handsome kitchen line as well as increasingly emphasizing small porver*,o?t..*

One big topic in the industry is GRADE STAN{PING, in all its pros and cons: n'hat does it mean and rvhat does it do ? These questions have been receiving increasing interest in many areas of late and to date tr,vo Northern California counties have inaugurated grade-stamping ordinances: Monterey and Santa Clara. Grade stamping is an earnest and nrorkable plan to provide an equal merchandising basis for all dealers and has as its primary goal the elimination of quality substitution. Inherent in such a program is the desire to give the lumber purchaser that which he has ordered and has a right to expect.

Monterey county passed a grade-stamping ordinance

about a year ago which provided for marking of standard and better and a majority of dealers queried report the program is rvorking satisfactorily. We understand the exclusion of Utility was not the desire of the participating dealers but rather was necessitated by provisions of the County Building Code. They also report little opposition from mills in supplying stamped lumber at no additional cost.

Santa Clara c<-runty last month adopted a grade-stamping ordinance through an amendment to its Uniform Building Code. The Ordinance \\'as prececled by a Resolution of retail lumber dealers supporting grade- and trade-marked lumber. 1n brief, the Resolution r,vas predicated on the desire of a large percentage of Santa Clara county lumber dealers t<i harre grade-marked lumber. It also added that mills l'ould furnish such lumber at no additional increase in price and that the grading should be performed only through accredited agencies. A farsighted provision against possible fraudulent stamps being used requested that accurate pictures of the acceptable grade stamps be supplied the Building I)epartments, Retail Lumber Yards, etc.

In addition to urging adoption of the Ordinance, the Resolution rl'ent on to offer the support of retail lumber dealers in its enforcement, although the legal enforcement agencv u'ould rest u-ith c()11nty offices. The Resolutions Committee also provicled for a standing committee to study problems u'hich may confront the industry rvith respect to grade-marked lumber. -\ sufEcient moratorium was allo'uved for liquidation of non-marked inventorv prior to enforcement of the Ordinance. The Ordinance, as adopted, applies to Construction through Utility : s1>ecifically, Utility dimension in subfloors, Utility in one-inch subfloor, rvall sheathing and roof sheathing. :rncl further Ihat 2x4 studs rvould l>e allorved r.vith 10 to l1lt Utility u'ithin the designated :rnrount ordered of standard and better.

To meet some of the problems inherent in remanufacturing, the Ordinance, at the request of the dealers, does not provide for the mandatory marking of pieces 6' or less in length. * * *

Fresno dealers on May 20th heard a report from Jack Jordan of the Phoenix Lumber Merchandisers Association regar<ling effects of grade stamping in that area. Due to climate conditions in the Phoenix area, only Standard and Better has been approved for use under local FHA regulations.

N r. Jordan said that ret:ril lumlter dealers and their building contractor customers in Phoenix had been cooperating in an effectir.e effort to halt lumber-sales abuses r,vhich included not only misrepresentation of grades but actual short-measure delivery. Through a directed public relations program torvard the ultimate consumer as well as torvard architects, builders, etc., Phoenix lumber dealers have been notably successful in combating this industry virus.

In addition to hearing of Phoenix grade-stamping activities, the Fresno dealers have established a committee headed by LN{A President Hamilton Knott to further study the possibility of grade stamping for Fresno county. On

(Continued on Page 73)

Redwood

Douglos Fir Ponderoso Pine

WHOLESALE or DIRECT Mltt SHIPTIENTS

- Precision-sowed, old-growth fimber from our own stonds. Second growth purchosed from relioble mills.

- Monufoctured by our mills-from our own limber.

- From our ossociote mills.

Confocf our nedresf office:

Let me be a little kinder, Let me be a little blinder

To the faults of those about me, Let me praise a little more; Let me be, when I am weary, Just a little bit more cheery, Let me serve a little better T&rose that I am striving for.

Let me be a little braver

When temptation bids me waver, Let me strive a little harder

To be all that I should be; Let me be a little meeker

The Wall Street Journal offers the opinion that the reason mountaineers are roped together is to keep ttte sane ones from Boins home. * * *

The sane ones might be going home, but there is no doubt about where the rich'ones are going, is there? Report says that every available ship and plane of consequence going to Europe is loaded down with reservations from now until fall. And what a load of cash they will be caftying to Europe. * * *

Heard a well-known business commentator on the air the other day, and he declared that on May llth the average American starts working for himself. He figures that from January lst to May 10th, his entire income goes for taxes. From May llt&r to the end of the year, he has a chance to do something for himself and dependents.

The scarcity of newsp;a:.i" into the news very frequently of late. It is said that a newsboy rushed into the street shouting-"Extra! Extra!" A man asked "Extra what?" And the boy said-"Extra ttrin."

In the midst of "il tnJ al"i" "r,a arguments coming in such profusion to your ears these days, there is one thing it would be well to remember; that is, that a fact and an opinion are not necessarily the same thing.

And Sir Richard s,r.,orJ"rlrr1'anuil we ever understand that ignorance is not innocence?"

Charles Dickens *rot.l "fro t"r,a can make the clock which will strike again for the hours that are gone."

And you may recall ,.Jdtri Jborr, a sign that was dis-

BY JACK DIONNE

played in the Navy Supply Depot in Oakland, California, during the late war that read: "Oh, Lord, give me strength to keep my big mouth shut when I 'don't know what the heck I'm talking about."

You can take televisr"; rr.;", bridge, canasta, bingo -but it's hard to find anything that's more fun than to stand around a piano with a bunch of people, and sing. So writes one Justin Hammond in the Corona Independent. He says he never saw anybody standing around a piano with a bunch of friends, and singing h.is head o,ff, who looked worried or old.

Salesmanship is a ".r,n*""r topic in all the world. They tell about a tired business man who signed up for a big insurance policy, then turned a weary smile on the insurance salesman and said: "Young man, you should feel very proud of yourself. I've refused to see five insurance salesmen already today." "I know," said the salesman, "I'mthem." * * *

Wren the big chief of the Chinese Communists made a speech recently in which he spanked other big Commies in other nations, the whol,e world took notice, and comment ran riot. But you, too, gentle reader, will probably gasp at one of his statements. What he said was that one of every four people on earth is Chines,e. Think of it ! You probably knew there were a lot of them, but did you dream that one-fourth of all people on earth are Chinese ? And most of them are Communists.

Elbert Hubbard ,"ia ' 'trrl ,rl""nir,. can do more work than fifty ordinary men. But no machine can do the work of one extraordinary man."

And E. B. Butler wi".rrir"L ' :"rr"r, man is enthusiastic at times. One man is enthusiastic for t&rirty minutes, another for thirty days, but it is the man who has it for thirty years that counts."

It was General N"ttr"rl t*r*", who made this memorable remark about Russia: "Nobody is an expert on Russia. There are just varying degrees of ignorance."

And Herman TalmadgJ'" l.,lor. remark about foreign aid should be remembered, for he said: "Ifit costs you a dollar to keep a friend-keep the dollar. But if it c,osts you a friend to make a dollar-keep the friend." ***

Concerning the value of change, Richard Jefferies said: "It is injurious to the mind as well as to the body to be

always in one place and always surrounded by the same circumstances. A species of thick clothing slowly grows about the mind, the pores are choked, little habits become a part of existence, and by degrees the mind is enclosed in a husk." ***

A wise philosopher, nam€ unknown, made this sage remark: "Remember, God did not say 'Thou shalt not steal except in an emergency'; He said, 'Thou shalt not steal'." *{.*

And another Mr. Anonymous once said: "There is one thing that cannot be rationed, and that is good will. No one has been able to issue coupons entitling the bearer to so much soul. Good will is inside of us, and will stay there until the last echo of the last gun has died away. Subs cannot sink it. Tanks cannot crash it. Planes cannot bomb it. It will live always for those who cheristr and protect it."

And a stout think., ,"L;"J "*. that the causes that live longest in this world are not always those that are the most righteous, but often*those *that are best defended.

About a man's devotion to his job, Charles Dickens said: "It is well for a man to respect his own vocation, whatever it is, and to think himself bound to uphold it, and to claim for it the respect it dpserves." ,<

Hark to the words of that great American prophet, Thomas Jefferson. In a letter to his friend John Adams, he said: "Even though ttre clouds of barbarism and despotism again obscure the science and liberties of Europe, this country remains to restore and preserve light and liberty to them. In short, the flames kindled on the Fourth of July, L776, have spread ov€r too much of the globe to be extinguished by the feeble engines of despotism; on the contrary, they will consume these engines and those who work them."

But the great redhead could not look forward to today, or it is most unlikely that he would have described the engines of despotism as "feeble."

Deqler Meetings'Out for Summer'

Thc chairmen of the various Area Program committees of the Southern California Retail Lumber Assn. have agreed on no further area meetings until September because m;rny of the dealers find it difficult to attend during the summer months. The regular monthly luncheon meetings at the Biltmore hotel, however, will be continued the second Tuesday of cach month throirghout the summer.

Hommond's E. Posqdeno Yord Sold

Sale of the Han-rmond Lumber Company's old East Pasadena yard site at East \Valnut and \rinedo streets has been made for $105,000 to an investment group headed by Sam Rice, Pasadena industrial developer. Max Perlson, who represented both parties in the realty transaction, said the former retail lumberyard site will be developed into a $450,000 industrial center project.

In 1956, there were 2,368,000 Americans injured in traffic accidents.

Even with the higher markup, slow-moving items usually bring in a small return. Often they represent a loss. You can avoid the expense of large inventories of slow-moving items by ordering as needed from Weyerhaeuser's Los Angeles Yard. You will still make a good profit-and

you can invest your money in profitable, fastmoving items. The Los Angeles Yard carries about 6,000,000 feet-and what we do not have can usually be milled quickly for you. For especially fast service, telephone-otherwise mail or telegraph your order.

Bf le Sioaaa

Age not guaranteed---Some I havc told for 20 years---Some Less

Didn't Know rhe Needs

The rapid changes t&rat have been noted recently in many

parts of the country, from desperate drought conditions to

, actual foods, brings to mind a very old East Texas story.

-'15"t had been having a drought in two or th.ree counties and the crops werc burning up. So lihe colored folks, who were feeling the condition very drastically, sent to Dallas and invited a noted colored preacher to come to their dis-

"Super Treest' Developed

International Paper Co. is developing what it believes is a variety of "super f1s65"-$esthern Pine that will grow much faster than heretofore, reports The Wall Street Journal. A prototype tree was stumbled on quite by accident in South Carolina by company foresters. Only 20 years old, it had inexplicably grown 72 f.eet high and more than 15 inches in diameter-a size that normally isn't reached under 35-40 years. By a grafting process, an orchard of young trees is now being planted from this young giant.

trict and pray for riin. It se€ms he had made a success of such efforts in other places.

So he came, the farmers gathered, and he prayed for rain. Before he had prayed far it began raining. But it didn't stop. It kept on pouring rain for three days, and soon the land was virt'rally under water. Witnessing the conditions; the old he-coon of the colored folts in that area was heard to remark:

"That's what we gets for bringin' in a city preacher what ain't acquainted wid de needs of agriculture."

Spruce Budworm Sproying Gomplered

Another campaign against forest insects has been successfully completed with the spraying of 1,37O,000 acres of spruce budworm-infested lands in the West, the U.S. Department of Agriculture reported. The spraying was done by airplane and included some 885,000 acres in Montana and northern Idaho; 50,000 in southern Idaho; and 6,000 in New Mexico. Forest Service experts point out that insects kill more timber than forest fires.

Including BTACK ond WHITE

The WONDER, ENAtlEt Thqf Mokes Your Sellins Job EASY

SECURITY PTASTIC GTOSS ENAMET

-fhe senssfionof gfoss finish ]hol meons ias] sale for you.

YOU cqn sell SECURITY PLASIIC GTOSS ENAMET for complete prolection of wood, metol, or plosler surfoces. Itloy be opplied on olmost ony type of surfoceInf61iel or exlerior.

Specially recommended for use on:

o Bools

o Aulomobiles

o Troilers

o Troclors

o Houge Trim

. Showers

. Wolls

o Lgwn Furniture o wood work

.Engines Sells Quickly

. No Price Resistonce. Govers in o Single Coqt Avoiloble in 17 Colors ond Block, Whire & Cleor

Cofor card will be sent on reguesf.

PHONE: ANgelus l-O359

Ihis Beautifnl Display Rack FREE - lncluded llith Your First 0rder -

Conslruction Acfiviry in Moy Hir New High for Month

Otrtlays for nerv construction rose seasonally by ll/cin January-N{ay period and shou,cd substantial increases over Nfay Nlay to $4 billion, a new high for thc rrronth, accortling to pre- 1956. However, thc drop in outlays for nerv du'clling units antl limirrary estirn;rtes of the l)epartments of Commerce and Labor. stores offset thesc increases, so that total private outlavs for May activity brought thc total for the first five rnonths of this ne\,'construction in 1957 just about eclualled the 1956 rccord vear to a record $17.1 billion, 3/o abovc last ycar's Januarv- both for May an<l forthe flrst fir'e rlonths. N'[ay total.

The revisc<l 1956 figure, u'hich is consiclerably abovc last tivity for the first five months, outlays for arlclitior.rs and altera_fz'lruary's preliminary 1956 estimate of $44.3 billion, reflects tions to existing homes and for cor.rstruction of nrotels and rtthcr r.nainly a $2.3-billion ttprwarcl adjustlr'rent in thc clollar value of nonhousekeeping residential units continucd to ittlvance strongly additions and alterations to private nonfarm housing.

In contrast to the 12% decline in nelr- privatc housing acin 1957. Thus, the valuc of private nonfarm resi<lential constrtlc-

Important gains so far this yrar also have becn madc in a1l tir,n as a u,hole, rvhich totalcd $6 billion for the January-\Iay major types of privatt'nonfarnr constructiorr cxccpt ncw hous- period of this year, \\-as only 7/o bclow the 19.56 volume for ing ancl sture builcling. Private spending for additions an<l alter- thc same nronths. ations to resiclential stmctures set nen' recorcls in 1957 for tl.rc

e,*a rtlc

Mokes TW&J

A Dependoble

Source of Well Monufoctured, Seosoned ond Groded Lumberond Lumber Products

Mr. Q.C.(Quolity Control) is our nome for Lee Moffett one of the best informed Quolity Control men in the lumber industry. By rigid inspection of mill production, groding ond shipping TW&J ossures customers uniform quolityin lumber qnd lumber products.

/n Aldrrrbn

TW&J'sBATANCED tUfrfBER SERVICE includes the procurement ond distribution of ollWest Coost lumber products to give the trode true ONE CAtt service.

Spolding's Visoliq Yqrd Employes Awqrded Pins

Visalia, Calif.-Gold lapel service pins rvere 'x'arded recently to eight emploves of the \\'.Ii. Spaldirri; l.umber Co. vards in this area. NTaking the presenta:rtit,rn \\'as David Winton. chairnran of the board of Winton I-unrber Co., Nlinneapolis, and Johrr flartin, president of United [-rrmber Yards, llodesto, thc parent conrpan\'.

'fhe emlilol'es of the Visalia vitrd receiving pins u'ere Vinton I)alel-, Helen l)ietz. P,olr I{ader. Clyde Su'itzer :rnd Ollie \\'heaton ; irom the Cutler vard: l-atnar On'ens and Lloyd Stone and. frorn the Farmersville vard: llorvard Ashforrl.

Son Diego lqbor Pclct

San I)iego-Agreement on a S-vear contract betn'een the carl;enters union and the contractors gr()tlp here u'as announced .fune 8 after almost three months' negotizrtions. The carpenters rvill receir-e a 22f-cent an hour increase, effective -fune 15, and another l5c an hour effective next N{ay 1, and an additional 10c an hottr Jan. l, 195q. Negotiations were still underu'zrr. last rnonth u'ith the olterating engineers, teiimsters an<l cement finishers.

Shipping Rqte Hike Deloyed

San Francisco-A slated 20% hlke in freightshipping rates from Jalran to the l'acific Ctiast has been indefinitelv postponecl, it is learned hcre. Rates on several items go up about 1O/o on August I but tlie larger increase planned for July 1 on the bulk of eastbound shipl,irrg has been cancelecl.

SOO-Homes Contrqcf Lef

\'-allejo, Calif.-Sun Gold, Inc. ancl Inland Empirc Iluilders, Inc., Riversicle, rvere awarded the contract for construction of 500 Capehart homes at Travis -\ir Force Base on their joint bid of $6,864,150. lluilding is expected to start by nrid-July in the area u,est of the present \\'herry project at the Solano county base.

SISALKRAFT VAPORSTOP

Yes, we protect our dealers on this popular, quality vapor barrier. You can make real money!

Sell it to your builder customers as a low cost vapor barrier for use under concrete slabs and in crawl spaces. It's ruNcrcIDE TREATED to make it rot resistant. and reenforced with tough steel-like fibers-for tear and rip-free application. Tell your builders that Sisalkraft vaponsror is eosy tn apply, will save them grief and headachesfrom home owner complaints of dampness, rot, paint peeling. Sisalkraft vApoRSTop completely preuents moisture migration frorn the ground! Meets FHA and VA Minimum Property Requirements. Available in roll sizes:

fither Products in the s,sAlrfrr Ff LlllE

Orongo Lobel Sltolkroft@Woterproof reenforced building

PoPer

Slrotkrofl Molstop@Permonenl vopor borricr

Sirolorlon@Ref,eclive inrulolion

Copper Armored Sisolkrofi@ -

Slrolire@Polycthylene

Sicql-GlszePlostic

Southern Colifornio Building ForgesRighr Aheqd Despite Depressed

Nationol Totols

(The follou,ing intcresti,ng article on, Sowthern Califoruia bwilding this.tcor is relrinted from the colwnrm of Charlcs C. Colnn, real cstatc editor, in The Los Anqeles Times):

Southern California economic facts and figures at hancl disclose a surprising building surge, maybe indicating a continuing btrilding pace heacling to astonishing records for 1957, for while at start of this year 1957 in-as generally hailed as another goocl year, there \^ras a lot of questioning whether it would top or even equal the remarkable record breaking of 1956.

Well, what did the first-third of 1957 do to give this year's other two-thirds such a fine start ?

In the first four months of this year an an'iazing volume of new construction of all kinds was launched in Southern California, according to first flow of reports reaching this desk. A Southlancl year's total of around 3 billion dollars may be in the rnaking.

How's this for trend? In April, $57,09.5,189 worth of building pern-rits u'ere issueci in Los Angelcs-$2O,.595,384 more than in April last year. In this year's first thirtl, $177,437,202 wortlr of building pernits were issuccl in l-.A.-$29,360,346 more than in thc like time last year.

This city's total volunte in all of 19.56 reachcrl a new peal< of $484,962,749. Los Angelcs' building pace so far this year suggests thc possibility of about $500,000,000 for 1957.

How about resiclential supply to help meet demancl increasecl

by unceasing ir-rflux of new residents and other causes? For instance, in just this April, 1620 building permits, rvith 923,233,278 valuation, were issued for single-family homcs in this city; 25 perrnits with $312,700 value, for duplcxcs; 193 pern-rits, totaling $9,542,07 1, for apartment structures.

Home-loan lroney is a very mncl.r consirlerecl subject. National reports fronr authoritativc sourccs are cncouralling. President J. Stanley Baughman of the Federal National N'Iortgage Association, has brightened the glow of the outlool< from this far along in the year by preclicting "an easing" in the market for residential n.rortgage money. That, of corlrse, fileans a replenishing of home-loan funds because FNMA buys and resells FHAinsured and VA-guaranteed mortgages. He made his prediction in revealing, a few days ago, that in this year's first quarter, the FNNIA added 33,845 mortgages valued at 9388,000,000 to its secondary n-rarket operations program portfolio. The repayment record of such mortgages has been excellent through the years.

A huge volume of conventional home loans, those not insured ol guaranteed by governr-r-rent procedure, also has been going into homeownership as this year has advance<l. Obviously, all this cleeply interests Southern California, the n'orlcl's homebuilding pace setter.

The Southlancl's further big incrcase in inclustrial and otl.rer strcngth also contributed to the Southern California economicactivity surge in the first thir<l of 1957 and pronriscs of its continuance this year arc subjects of news reports that r.nake hnppy reading.

(Tcll thent, you saw it in The California Lumbcr Merchant)

from tree to trad.e

28 filodern Long-Bell Plqnts Supply These Qvolity Wood Prodvcls:

TUMBER: West Coast Fir, Hemlock and Cedar, Ponderosa Pine, California Douglas and White Fir, Southern Pine and Hardwoods.

MILIWORK and FACTORY PRODUCTS: Windows and Doors, Door Frames, Oak Flooring, Kiichen Cabinets, Plywoods, Flakewood@, Ven-O-Wood@, Prefabricated Trusses and Framing, Industrial Cut Sfock and many other fine quality wood products.

TREATED PRODUCTS: Lumber, Posts, Poles, Piling.

|T,S A FACI! For over eighty years buyers have depended on the skilled craftsmanship, constanl research and improved methods of Long-Bell to supply them with uniform wood producls for home and industry. Dealers count on Long-Bell's quick and dependable handling of all orders, whether l.c.l., mixed-car or multi-car shipmenfs, "from the tree to the trade."

From

Lindbergh to Todcry

If you would like an impressive measuring stick concerning how "the world do move" in some directions, consider the following:

Recently the world stopped to discuss th'e fact that it was ;ust thirty years since Col. Lindbergh made his flight from New York to Paris, the first non-stop trans-Atlantic flight.

The fact was brought out at this time that today there are an average of 150 flights EVERY DAY from our Eastern seaboard to Europe.

One-hundred and fifty planes, all big ones and carrying

Pooling R.esources

The nun-rber of contractors rvho build only su'imming pools ancl the distributors u'ho sell then.r pool supplics has grou'n from '100 to 1300 jrrst in 1956! That's hou' fast the pool business is expandir.rg, accordir.rg 1o a survey just con.rplcted by Srvin.rming I'ooi Age, tracle public:ition of the industrr'. IIost oi these builders :rnd suppliers met irr Chicago recently l'hcrr the neu.lr. organizecl National Su'imming l)oo1 lr.rstitrrte helcl its first annulrl convention.

In 195.1 there'rvere 3(r,000 pools in the U.S. One r.ear later therc rvere 56,000, and to<lav there are conservativelr'' estimated tcl Lre lJ(r,0@ pools in riperation. Cost of constructiorr and original equipment of the 30,000 built in 195(r n'ill excec<i $325.000.000.

An Editorial

many thousands of passengers, fly every day from this country to Europe.

You would have to repeat that statement over and over again to get the full import of it. Thirty years ago, one little plane-manned by one lone, gallant man, flew from here to Europe. Today the skies are so filled with planes making that flight that they are really in need of traffic cops of the air, to keep them out of each other's way.

There are, of course, innumerable illustrations that might be offered of the changes that have taken place in our civilization in 30 years-but can you think of a more impressive one ?

Lien lqw-Notice Bills Foil

Although Senate bills 806 an<1 2304. the lien lau'-notice l;ills, u,erc given a "clo-pass" rccommencletion by a vote of 7-6 in the Scnate Judiciary comr.r.rittee, thev failed to reach the Senate floor for clebate in the recent session of the California legislature and u'ere referrcd to a Senate Interim cornrrrittee for a 2-year studv. llecent bulletins of the Lumber Nlerchants r\ssrr. of Northern California an<l also the Southc'rn CalifornilL Iietail Lunri.'er Assn. praiserl their dealer lnenrbers for prompt resl)onse to .\ssociati,,n urgings t,, n'rite and rvire senators to keep thcse anti-irrrlrrstry bills from being enxctc(l. The i,IT-\NC brrlletin s:ri<l the respolrsc trom this industrv u-as "trenrendous."

(Tcll tltt:nt you .to'zLt it in 7'hc Calif ornio Lunthcr lIerclmnt)

$AtE$ IDEA$

A special kit of Marlite display material for standard swinging panels recommended by the National Retail Lumber Dealers Association is now available free to dealers.

Designed specifically to fit on tn'o 30'x80" NIILDA panels. the kit pror,icles comlilete, effective display in little space. Irach kit contains identification signs, descriptive literature, actual s;rrnples ancl installatit-rn instmctit.rns for the complete Nfarlite line-Hi-Gloss, \\roocl I'anel, N{arble l)anel, Plank and Block, Korelock and Flax l'attern. Also included are ful1-color illustrations of the product in roorn settings.

More than 4,000 dealers har.e adoptecl the NRLI)A clisplay panels as a simple, inexpensive \\ray of merchandising many products. The panels tell a cor-nplete story, pre-sell the r,vaiting customer, anrl save selling timc.

Nfarsh \Vall Products from time to time n.ill send revisecl N{arlite material to clealers using the original clisplav kit.

FPL Advisory Counc!! Nqmed

Walter F. tlolzer, product manilger of Cror.vn Zellerbach Corporation, San Francisco, is the nelv chairman of the Technical Aclvisory Council, University of California Forest Products Laboratory. \rice-Chairman rvill l;e A. William Agnew, vice-president oi The Paci6c Coast Company, Sonoma, and. as secretary, Russell l3jorn, manager of Srrb and Xlaterial Contractors Association. San Ilafael. Outgoing chairman is Earl B. Birmingham, {ormer president of

Flammond I-umber Cor.npanr', San Francisco. Heading a conrrnittee to investigate the possibility of srrrveving rvoods ancl mill residrres in California is Kenneth I-. Nlcirro\\', general nranager oI the Shasta Plyrvood divisior-r, U.S. Plyu'ood Corlioration, Itedding. Other members are \\'illiam G. Van Beckum, director of research for The Pacific I-un-rber Com* pany, San Francisco, and l-Iolzer. Another nel' member of the Council attencling u'as E. Patrick Ivorv. president of Ivory l'ine Co., Dinuba, Calif.

illcDONAtD CEDAR PRODUCIS LfD.

"SIERRA" Siding-DRY RUSTIC Rough-Foce, Thick-Butt, Bevel with Robbet.

DRY Sound Tight-Knotted Boords Sl 51E with Resown Foce, for Boord ond Botten.

DRY T&G V-Joint Interior Poneling Stock. McDonold "Reversible" Ponel-DRY T&G, V-Joint both sides with one Surfoced Foce ond one Resown Foce.

DRY Rustic, Rough-Foce Chonnel Sidings. D&Brr or C&Brr DRY Cl-EAR Finish stock.

ROUGH GREEN Sound Tight-Knotted Stock 5151 E.

ROUGH GREEN Sound Tight-Knotted Stock.

Compony

FORT LANGTEY BRITISH COLUIIBIA

Elie Destruel Now Full Owner of Pioneer SqntcrRoso Reroil Yclrd

.\fter 3-l vears o[ scrvice n'ith \lcad Cl:irk [,urnlrcr Co., lirst as :rn enrplr.,vec uncl later :rs a Ittl1 l)irrtncr, I'llic L. I)cstrttei (lcf t) succecderl t() iull ou-ncrship oI thc pioneer Santa liosa rctrtil l':rrcl e arlicr this ve:tr. I )e strrrcl, a lluur of great personalitv:tncl strrturc. ltnrl rt m:t11 rvlto has plavcrl a big pitrt in thc plrettotneral post-l:rr grotvth of the lie<l u,oorl I,)mlrirc rcgiotr. originally entere(l thc lumlrer ltrtsirress irt l()23 rvith thc lute Nlc:rt1 Cllrrl<. then helrd of trleacl Clarli I rrnrlrer Conrpanr'. Undcr thc guicllLnce of JIr. Cllrrk, I)cstrucl rapirllr'progrcssed to a position oi kc,r- irnportltucc in the lrttsiuess tlririrrg thc cnsuing 1'cars.

--\t the tinrc of X'lr. Clirrk's death in i9-13, Dc.strttel pur-

AN

boomtown, o pqrtner in the burgeoning Redwood Emsrill only long enough for o porlroit. Eight trucks keep chasccl :L half-intcrest iu the lrttsirrcss, thcrelr-v lrccomittg lt l);rrtlrer s-ith \Irs. \le:trl ('larlt. as rvell as gcnerttl lttanalicr of the gron'irtg v:rrtl. 'fhc lrlrrlrrershilr oI Ilrs. Cllrrk lLnd I)estrue I continrred rrntil Nl rs. CliLrk's tlcath on J:trrttltr,r' 19, at n'hich timc I)cslrucl lrrtrchzLsccl lrer irttcrcst irottr hcr cst:rte rtnrl :tssrunerl full control of thc brtstttess.

lrr a<lditiorr to his veltrs of rLctir-e servicc arr<1 lrarticipation in the lurnber itrclrtstrr-, l)cstrrrcl h:ts rtlso rrrrscllishiv givcn consiilcralrlc tinre to cir-ic alTairs. IJc is currently chitirttt:rn of thc Santa Rosa Cit_v I'lant'tine' Comtnissit,tt, :L <lirector ilr thc Ilitnli of .\mericlt. rt director of thc Sottottr:I (lotttrtr' I'-air IJoarcl. a ch:trter clirector antl lrLn<l o\\'1rcr in the rrerv Santir Rosa Clolf & ('otttrtrr-('lulr, arrcl is lctivc irr 1hc I{otarv Lllulr. ()utsiclc oi his bttsirrcss arrcl civic irrtcrcsts. I)estruel's r.rther clir-ersions inclttcle hrrntiug alrrl golf.

ln thc u'ords oi his emplovcs, I)estrrrel is jrrst alrottt thc bcst therc is: "\\'c arc all verv prottcl of lilit. He's not onll a gre:rt boss, lrtrt also:t \-crv linc inrliviclu:rl an<1, l'c think one of the srnurtest :rnd l>est-1ikc11 lrttnl.rerrnen in thc bttsittcss," thev cleclare.

TNDUSTRIAL SPECIAIISTS lN FOREIGN ond DOMESTIC HARDWOODS qnd SOFTWOODS for everY requirement

Direct Car ShipmenrsTruck & Traileror LCL from Yard Stocks

OUR MOTTO: Qaality and Quantitl GUARANTEED

, *, t'," ,r.',')

INSTITUTION in the pire, the old yord sronds it moving.

KENITE "9"

CIEAR, non-stoining wolerrepellent wood preservolive. Pentochlorophenol. Fed. Spec. TI-W-572.

COPPERNATE '1250"

SAFEST heovy duty, woter-repellent wood preservotive. Green. Copper nophthenote. Fed. Spec. TT-W-572.

TIQUID REDWOOD

Non-glossy. pigmenled red. wood stoin. Wood will not turn dork or grqy with re. peoted use. Retoins nofurol lexlure.

KENITE i17,,

Low-cost, brown, pentochlorophenol wood preservolive.

Wsstern Pine Assn. Specificotion.

TUMBER SEATS ..Grr & r.Krt

Prevenls excessive end-splirting & crocking. low cosl (35c-40c per llBF). Eosy ro qPPlv.

SUPER PENTAMINE

ODORIESS, cleor wood preservolive & seoler for cobinet ond inlerior use.

The BIGGEST line of ,.

KEN ITE ..l ol rt

A pentochlorophenol wood preservolive for lorge users. To be diluted l-10 with petroleum oil or solvent.

o

WOOD PRTSTRVATIVES

. . , in the NAT|ON YOUR NEAREST DISTRIBUTOR WItt GIVE YOU FUtt DETAIIS OF THIS AMAZING LINE

Since 1936

ATIIERICAN PRODUCTS. lNC.-Son Diego

BOWMAN tUfllBER COfiTPANY-Denver

BUI IDING IIATERIAT DISIRIBUIORS_ Fresno, Socromento, Sqn Jose, Stockton

t. H. BUTCHER COMPANY-Son Froncisco

GROSS COffPANI-Jqn fyqasis36

HATEY WHOLESAIE COMPANY-sonid Bqrbqrq

HALLACK & HOWARD tUmBER Co.-Denyer

INLAND LUMBER COIIPANY, lNc.-Bloomington

IUTViBER PRODUCTS, lNC.-Eugene, Medford, Portlond

LUNDGREN DEATERS SUPPLY-laGomd

NORCO DISTRIBUTING COtItPANY-Socrdmento

OREGON PULP & PAPER COMPANY-Solem

ROSSIIAN INDUSTRIAI, SUPPLY CO.-Seottle

SACRAiIENTO WHOIESAI,E HARDWARE CO.-Sqcrqmenio

SO-CAL BUll,DlNG ,YlAtERlAtS CO.-Los Angeles

WHOLESAIE BUIIDING SUPPLY. lNc.-Ooklqnd

Manulactured By Strait lo Stay Straight

QUATITY FTUSH DOORS PR,ODUCED IN THE WEST FOR WESTER,N USER,S

WHAT 'S BEH'ND A STRA|r FLUSH DOOR? For MAHOGANY or HARDBOARDThese Specificotions

ZUA lt -fhe widesr srites of otl

------:fa: Flush Doors mode here. t-ZXc End Roils or double end roils ovoiloble.

/a" Yerlicol Ribs in Lumber or Insulile, whichever lhe customer prefers. These ore spoced 3Va" opart.

" Combined lock blocks ond Stiles in l7s" interior doors.

l|relws 0riefs,,.

Oroville, Calif.-A new trade union, unaffiliated rvith any national or international labor organization, has been formed in Butte county and r,r,ill concentrate its organizing drive in the building trades. Named the Independent Builders Assn., the neu' union has been incorporated in California. According to Attorney Albert M. King, legal counsel, the IBA has 50 members and rvas organized n hen they became dissatisfied u'ith the policies of the unions that formerly represented them. According to the bylau's, the IBA members l'ill l.rave the right to seek their or,vn jobs .,r'ithout having to go through a hiring hall, rvill set a special nage scale, lorver than the prevailing u.age, for members 65 years old and over, and itnill not seek memberships from men presently in other labor unions. The articles give the union po\\'er to neqotiate contracts rvith employers, bargain f<tr \vages and engage in common labor union activities; provisions have been made to estal>lish locals elservhere in California and the country.

Nlountain Vierv, Calif.-Firemen beat don'n a $15,000 fire in the Sterling Lumber Co. yard, May 5, just minutes before it got out of control, and nabbed a LZ-year-old boy as the arson suspect. The child made a tape-recorded confession and rvas detained in San Jose.

AX 3/O exlerior doors ore wifh double lock blocks so lhe combined lock blocks ond stif es meoswe 6/,6". This is stondord on oll 3/0 doors ol no exlro chorge.

All l-ouon Doors ore polished wilh 4/O sondpoper ond will finish withoul filling.

All meosurements before tri mm ng.

Our New Worehouse Focilities Assure Prompt Delivery From Stock

You con now supply your cusiomers with the best FLUSH DOOR ot the right price when you specify STRAIT HARDWOOD FTUSH DOORS

Also Stroit Glide-A-Fold Wordrobe Doors Avoiloble for Every Decor

Redding, C:rlif.-Judge Albert F. Ross has rejected the latest of several versions of a suit by I-ocal 13-433, CIOIWA, against the Ralph L. Smith Lumber Co. since it was first filed in Shasta County Superior Court, Dec. 6, 1955. The suit charges the company r.vith breach of contract in failing to discharge a nonunion employee rvhen the union asked his clismissal.

C. C. Crorv Publications has bought Western Equipment and Industry, the tabloid ne\vsl)aper of the equipment sicle of logging and lumber in the 11 r,vestern states.

Herb Caen's S. F. Chronicle column recently told of a Gray Lines torlr to the Nltiir \\'oods ir-r u,hich a Little Old Lady from Texas (they're the n,orst kind) rvas a passenger. As Guide Charles Foster pointed out the spectacle of the giant redrvoods, she became more arrd rnore irritated and finallv blurted out, "Maybe rve DON'T have trees this tall in Texas, but u,e sure as heck have the u'ind that cor,rld blou, 'em over." Everybocly back in the bus !

Kenneth J. Iron'ers has l>een appointed assistant merchandise manager of The Celotex Corp., gypsum sales dept. F1agstaff, Ariz.--John Yost, 85-year-olcl r'ardman for Southrvest Lumber XIills' division here, t'as rvritten up in a recent issue of The Arizona I{epublic (I'hoenix) on the approach of 6O active years in the same mill yard, during rvhich he outlasted three former sau'mill managernents. He has reported every day since Sept. 21, 1897, rrhen he rvent to rvork for the Arizctna Lnmber ct Timber Co.

The Ukiah Daily Jorrrnal, N'Iay 1, reported the resignation of Gordon Dixon as resident manager of the Masonite Corporation's operations there. Dean Thatcher assumed duties as acting manager.

Alaska Lumber & Pulp Co., subsidiary of Alaska Pulp Co., Ltd., Iapan, announced in Seattle plans to start construction this sumrner on a $55.5 million pulp mill at Sitka. A preliminary contract n'ith the USFS guarantees the Japanese firm 5l billion b.f. of timber u,hen construction starts.

NOT HOW BIG - BUT HOW GOOD I tnOORE Crou-Cir"olation KILNS

The smoll mill cqn now hqve qs modern drying focilities qs fhe big mill-Moore Cross-Circulqtion Kilns mqke the difference! Toke odvontoge of modern drying focilities in seosoning your lumber. let us show you how lloore equipment is designed especiolly for your needs-whether they be lorge or smqll.

fhe lloore Automoticqlly Controlled Drying System poys its own woy, rhrough reduced drying cosls qnd fosler, high-quolity secsoning. lt will soon poy for itself qt your plont. Write todoy for complele focls, speciflcolions ond prices-no oblfulotion!

tnAKE THE DIFFERENCEI

Ask q u:cr cnd you, too, will inrtoll the timelcslcd i/loore Cros-Circulotion Drying SFtom.

I Low-cost, direcf gos-fired Moore Crors-Chculsdon Kitn or Volley Lunbcr Go., Art*io, New ilexico. fhit is only one of the neorly 9,000 f,loore Kilns in doily operotion

Hqrdwood Plywood Institufe IncomeDown

Chicago-'fhc nct ir-rconre lrefore taxcs of a represcut:itir,c gr()rlJ) of .\n-rcrican procluce rs oI har<ln'oo<l plyn'ood tleclinetl tcr less than 2c/r irr the sccotrcl hall of 19.i6. conrparerl to:t similar ilrcome of alrortt 5y' f,,r'tlre llrst h:rlI of thc vear. This u'as the csscncc of :r report nratlc lLt tlte lrusirress scssion of the l lar<ln'ood I'11-n-ooc1 Institrrtc's sllnrntcr ntectitts' at thc Erlge rr-ater Ilcuch Hotel 1.rerc, Junc 7, ltttcnclccl lr1' (r5 irrdr.rstrv reprcscrrtativcs.

The rcport, n-ra<lc lr_y Seirlurarr & Sei<1m:tn, accouttt:rtrts for the Instittrte, \\-:IS lr:rsc<1 ()n it survc\- rvhich irtclrrclctl the largcst produccrs. l-hirtv-forrr proclttccrs u'erc cot'crecl iu the report for thc first half-1.e:Lr. Two zLtlditional cot'ttltatries reDortcrl irr the scconcl hali-velLr.

Soeciolisfs in Efficient Distribution

FRED C. H(ILMES LUMBER CO.

Wholescrle Lumber

Roil/T r uck - &-Troiler Shipments

OID-GROWTH, BAND-SAWN REDWOOD from Bolock Lumber Co., Monchesler

OLD-GROWIH DOUGIAS FIR From Spocek lumber Co., Monchesler

PRECISION-TRIM'IAED STUDS

Douglos Fir. White Firo Redwood

REDWOOD POSTS ond FENCING

Fred HOIMES / Corl FORCE

P. O. Box 987

Fort Brogg, Colif.

TWX: Forf Brogg 49

Phone: YOrktown 4-37OO

Southern Cqlifornio Office: Russ SHARP

P.O. Box 55-Altqdeno, Cqlif. TWX: Pascr Csl7570

Phones: RYqn l-OO79; SYcqmore 8-6845

Sales by the 34 companies totaled more than $60 million for the first six months, the Seidman report showed. The sales for 36 companies for the second six months were $42 million.

"This rel)()rt, shon-ing a serious clcclirre irr sltles ar.r<l llrof its, is of the <leepest c()lrccrn to this.\n.rericltn ir-rclustrr-," thc Irrstitrrte's presirlent, I'-ric l-itrsor-r of Shelror-gart, \\'is.. asse rte<1.

The morning ancl aftertrortt-t scssious of the trztde llromotion section of the sttnttttcr nreetitrs- rvere lilnlost cntirely clcvotetl to possilrlc nel' mzlrkets an<l ftrrthcr rlevclolrrrerlt oi ex1st111g o11CS.

Hibberr Plqns New Building

I);rr-is, Calii.--llck IIi lrbert, ( )\\'n er, saitl constrrrctiorr l'ill gct rtnrleru'av this sllntllter olt a lte\\' rctail store llnilding lrncl u'arehotts;e for the ltilrlrert Lrtrnlrer Co. at Fifth :rnrl (i streets to replace the u':trehortse ltt Third arld I streets recent1.,- clestror-cc1 by' firc. 1'he yarcl's ncr'"' locatiotr consists oi nir-rc lots, cight of u'hich ntn lretu'eerr 5th lrrrd (rth alor-rg the S. l'. tracks. and tlre rrinth I'rotn the track to (' street riir)ng .5th.

I)e:rler Hilrlrert sairl tettrporar,v st()rc atr<1 officc space is llrcrLtcrl in tlrc citr"s olcl crorl)orilti()l-l var<l gltrage or-r 5th s'cst of the tracks. \Vorknretr stlrrtccl in ll:rl to grlide:lnrl grlrr-el thc site for the rreu'brrilding lLrlrl;ttr;rrclrilcct is clr:rlr' ing lrlans for thc strtlcttlre u'hich u'il1 lre 200 fect lor.tg:ttr<l i'rcln<1c the retail store an<l ofhce u'ith a largc lrtlil<1ing nr:rtcrials clisf lrLr- area. The Clitv C<.rrrncil ltplirr.rvc<1 lr chltrlge in zorrir-ig for tfre ncn' retitil yartl artrl lIilrlrcrt llllLus to keclr a 15-foot firclarre lrehirrcl hotnes rvhich frorrt otr (i strcet. The llrelarre n'ill follou'alongsitle and it-r lraclt of his on'n retltil lrrril<ling rl'hen it is crccte<l to prt.rvi<le entratrce ironl .5th :trcct ai all tinres.

Wholesqle Plqning Mill Joins SCRIA

Thc \Vholeslrle I'laning fli1l, l-os Angcles, h;rs joillt'cl the Sotl^rcrn Caliiornia Rrtail l-urnber Assn. as ;rn Ass.rciitt( 111(r11ber. I'arttrcrs in the opt'ration arc Robert i). att<l \\-illianr Il. Ilauglr

Redwood Empire Club to Forf Brogg

Tl-rc Rctlu'oocl I'lntpire Hoo-Hoo cltrb, heatled ll1 IIacli (iiles of Drakes I'i:n' Lttnrber Co., rvill talte its antrttal liort I'iragg jrrrrliel, \\rednestlay afte rnoott :incl evenit.tg, Ju11' 12. Iirt'd I)ias, Union Lttrnbet'Co., rl'ill chairnlan tl're ;rff:rir.

l{Eul l|O]t|E$ WII.L BE BI|ITT

There's business for hustlers, at both retail and manufacturing levels'S(i'e are hustling.

YOU'IL HEAR FROM U5...our woodsmen are back cutting timber and beautiful \$Testern Pine logs of all species are rolling to the mills. You can be sure of High Quality Precision made products from usLumber, Mouldings, Millwork and Panels-in mixed cars if you cboose,

gralitgt,

-9t Oo, ]lofi 'Important Prol.utt

For o Few Cents More, You €on Hqve o Regol Door!

WE ARE SPECIAIISTS lN THE IIIANUFACTURE of "SPECIALS" All Populcr SpeciesAll Sizes

When You Select THE Att-NEW 'R ES PEC' You ore Sure of Fully Approved Specificotionond . Architecturol Doors for lnstitution,ol ond Commerciol. The New High Grode "VENTAIRE" Flush Door ls Now Avqilqble in All Populor Sizes ond Species.

Monufqctured in our fully equipped plont io meel oll construction stondords, with complete Quolity-Controlled Produclion. All Doors fully guoronteed if properly insiqlled. Personolized Service-

rlfember Western Pine and Wesf Coosl Associolions

Sales Office at Anderson, California

Mills at Anderson, Red Bluff, Castella, Wildwood, and Mt. Shasta, California

Retoil Lumber Deolers Now Coshing-in on rhe Big Repoir, Remodeling Mqrket

Early returns from a limited survey of business cc.rnciitions around the country seem to indicate that, rvith the volume of ne',r' house construction off, dealers are concentrating more on the maintenance, repair, and modernization business, the National Retail Lumber Dealers Assn. reported at the Spring meeting (Page 10, CLM, 6/L5/57).

This lvas a spot survey among l)ealer Directors, and the directors of the State and Regional associations. The overall figures obtained are u'eighted heavily '"t'ith returns from Districts 2 and 8.

Of tliose reporting, 72c/o say they have as an individual,

or jointly rvith others, attempted to derive some benefit frcm the OHI program, or have made some extra effort recently to get more of the maintenance, repair or modernization business. 60/o report they are getting more of this business norv than they did a year ago !

\Vhile 38/o of. the dealers say funds for all types of construction are still scarce, 37/o say financing is either ade(luate or available at a discount. 25/o report the situation is improving some.

The mean average interest rate for conventional loans is 5%%. This rate ranged from a lou. of 1l/o to a high ctf 8/o rvith the rnajority reporting from 5l/o to 6/o. Discounts on these conventional loans are about one point, rt'ith retuins frclm 12 states reporting no discount required on conventio;1al loans.

FHA paper is being discounted at betrveen three and four points, rvith the National average about 3)(. VA paper is averaging six points discount, rvith a range from trvo to 1711 points reported.

Ccrmpared u.ith the first three months of last year,36/o said their volnrne of business \vas up or about the same for the first three months this year; 64/o said it was off.

For the san.re period, 70% said their dollar volume of rnventorv \\'as more or about the same; 30% said it s'as don'n.

For the same three months, 4O/o said their profits were more or about the same as last year; 60/o said they 'ivere off.

Fifty-three percent said their accounts receivable 'w'ere lorver than on April lst last year; 25/a said they u'ere higher, and 22/o said they rvere about the same. The Naiional ar-erage age of accounts is 54 days.

Tu,enty-seven percent of the dealers report the over-all coirstrirction activitj' in their area as excellent or good, and 58%% say it is lair; l4ft/o say it is poor.

Thirtl'-six ar.rd one-half percent of all those reporting on construction activity in their area say home building u'il1 improve in the months ahead.

McGloud 'Swops' Timber

Mt. Shasta, Calif.-The U.S. Fcirest Service has approved a "su'ap" r'vhereby the McCloud River Lurnber Co. rvill be allorved to trade timber elseu'here for the timber owned by the company at Fonlers Campground, reports Paul Stathem, supervisor of the Shasta-Trinity National Forests. Severai Northern California civic groups were lined up with the lumber firm to save the timber at the campground.

MILLSAT ARCATA SALES OFFIGES

SanFlancisco LosAngeles

BUIIDITfr [[ATABIAI,$ HTADSUABTDR$

For ihese Notionally adverfised products:

CETOTEX CORPORAT|oN

Roofing - Insulotion

HEATITATORS

KAISER gHADE SCR,EEN COLUIVIBIA.'NATIC TENSION SCREENS

'UTASON|IE CORPORATION Presdwood

GTOPAY FOTDING DOORS

RICHKRAFT PAPER

SHEETROCK

wooD'coNvER.sroN

Bqlsom Wool

WOODTIFE-PAR,

NAILS - oll types Screen & Hqrdwore €loth

Wire - Stucco Nefiing - Poultry Neiling - Fencing - Welded Fqbric

wHoltsAlE DtSTntBUtORS

ARCATA REDW(I(|D C(|IIIPA]IY Manulaclurers and Shlppers

It's Hqrd Sometimes:

apologize.

':.To take advice.

'o admit error.

.$o face a sneer.

l'.|fo be charitable.

lrTo avold mistakes.

rTo keep on trying. to obey conscience.

, .To forgive and forget.

r.-;?o keep out of a rut.

To profit by mistakes.

i: To think and then act.

', To make the best of a little.

To shoulder deserved blame.

,,lfo subdue an unruly temper. To dispute underhandedness.

;i ifo recognize the silver lining.

To accept just rebuke successfully.

; To value character above reputation.

,To discriminate between sham and real. BUT IT ALWAYS PAYS.

No Smoll Chonge

The Texan dyove his car onto the toll bridge. The gatekeeper stopped &rim. "Fifty cents," he said.

The annoyed Texan fumbled through his pockets in vain. t'Son," he said, "I never carry no small change. How much do you want for the bridge?"

Gollont

From all the fools who went before, I learned a world of wit, For over wisdom's darkest door, Some fool a lamp had lit.

Ye shun, O sages overwise, E:<perience's school;

And lose the lore for which he dies, Gained by some gallant fool.

-Margaret Root Garvin

Forgot to.Tell Them

A mountaineer gave two visitors permission to hunt on his land. As they set out he told ttrem: "You'll find a licker still round the other side of'the mountain, I'd be obliged if you'd bring me back a jugful."

At the end of the day the pair stopped at the still, filled a jug, and were starting back when bullets began whistling around them. Pounding at top'speed down ttr,e path to the mountaineer's shack, they rushed in and told him his still was being raided. He shut the door behind them, and said: j'Boys, I plumb forgot to mention-that ain't my still."

My Creed

By Deqn Alfcnge

I do not choose to be a common man. ft is my righ't to be uncommon, if I can. I seek opportunity-not security. I dq not wish to be a kept citizen, trumbled and dulled by having the state look after me. I want to take the calculated risk, to dream and to build, to fail and to succeed. I reftrse to barter incentive for a dole. I prefer the challenges of life to the guaranteed existence, the thrill of ,fulfillment to the state calm of Utopia.

-

I will not trade freedom for beneficence nor my dignity for a handout. I will never cower before any master, nor bend to any threat. It is my heritage to stand €rect,. proud and unafraid; to think and act for'myself,'enjoy the benefit of my creations, and to face the world boldly and saythis I have done. All this is what it means to be an American.

Brothers qnd Sons

By Douglas Malloch.

On a dirty floor in a slimy bar

In the ante-room of hell, I have seen them stand with a devil's.leer, I have heard the tales they tell.

I have heard them brag of the brutish things, I have heard them boast of shame, Till I longed again for t&re Jewish GodFor the God who smote with flame.

And I wondered much if there lingered still Not a dream of boyhood's land, Not a tender thought of a motli,er's kiss, Or a touch of a sister's &rand.

For we wander far, and the years Bo by, And the boyhood vision fades, Yet we are the sons of the mothers of men And brother to all the maids.

For a woman's name and a woman's fame, They are svreet and frail as flowers, But the strength to wield and the arm to slield For the woman's name, are ours.

Let the God-made man keep his God-made trust Till his life's last twilight fades, For we are the sons oJ the mothers of men, And brothers to all the maids.

A Big Difference

The Wall Street Journal tells about t&re time when George M. Cohan was at the peak of his career and he took his father, Jefry, to dine in a plush hotel, where a gifted violinist entertained during the dinner hour.

Remembering his father's futile efforts to interest him in the violin as a boy, Cohan said: "IfI had taken your advice, I tnight be playing h€re."

"Yes, sonr" said his father, "'but you wouldn't be eating here."

t'- . o

jl',. o begin over.

Yep! We're independent. And while flogpole-sitting isn'l olwoys our speciolfy, deoling olone is. We deol independently becouse it's q business ossel. lt leoves us free io hondle mony lines ony line thqt's best fii to do o betler job for you. Being independenl gives us o differenl view . but we're not so up in the oir thqt we've forgotten oboul our top suppliers, our good mill sources ond our friends in the industry. Our long record of 38 yeors in business hos given us speciolized bxperience with locol conditions ond it enqbles us to select without preiudice the finest quolity moleriols best suited to your individuol needs.

lel us show you our view.

FAST SERVICE ON:

The besl in hord.wood ond softwood plywoods Simpson decorolive ocousticol tile ond insuloting boqrd Formicq Mqsonite Brond Products.

"Trees in Your Lift"

"' (Editor's Note: This zuas the last formal speech deliztered by .the late, great I.P. Weyerhaeuser, fr., then' president of ,|4/eyerhaeuser Timber Compeny, zthose unti,rnely d'eath last December in his prime shocked, the entire ind,ustry. It utas deIiaered, to tke American Institute of Accountants, meeting at the Olymltic hotel in Seattle.)

By J. P. WEYERHAEUSER, Jr.

When you were traveling to this meeting a day or two ago, i:, /ou had an introduction to my subject. There before you, if lyou did any window gazing, was the magnificent panorama that held Lewis and Clark'spellbound 150 years ago. They saw, just as you saw, a range of high mountains topped by snowcapped peaks. And rambling to the shores of the Pacific th'ey viewed the tree-blanketed hills and valleys pertinent to the Subject of my talk.

'

But Lewis and Clark were a full centurv too earlv to see ia:l how man was to develop and make use of this remarkable natural resource. What they saw was a static forest of little economic value. Forests were losing as much volume to insects, disease and lightning fires, as they were growing. But today, while much of these static forests remain, other millions of acres have been harvested and, under man's careful management, they are now growing vigorous new tree crops.

To you as individuals this is an important fact. The theme cf my talk, Trees'in Your Life, reflects my desire to emphasize the important part that trees and wood play in your daily life.

You are familiar enough with the general uses of wood. You recognize lumber and plywood and shingles as products manufactured from trees. But trees touch our lives in hundreds of other ways every day. Everywhere we turn in our dt, homes, our work, our play, our clothing, and even in our food . a product of the forest is present.

In your profession, you use the second great form of forest product paper. From the fine writing bonds and countless business forms on which you keep your records, to the coarse wrapping papers and containers, wood is the raw material. Overall paper and paperboard consumption amounted to more than 400 pounds for each American in 1955.

These important major uses.constitute only a part of our entire list of forest products. There is far more magic in the

tiny fibers of a tree than is generally realized. This magic takes form in the test tubes of our research scientists and engineers.

Out of this research new products evolve which expand our uses of wood and the industry producing these new products expands, also. Let's take a look at this industrial growth.

Expansion in this vibrant forest products industry has been especially rapid in products other than lumber. Pulp, paper, plywood, hardboard, insulation board-all are in the throes of a surge of added capacity. Some additions are on hand, others on order, and some just announced. The growth of markets promises to justify these expansions sometime in the future.

The key question, of course, is how soon will they be justi. fied ? Increasing capacity beyond what the going market can -' absorb can only result in greater competitive pressure on prices l:,r and profit margins. This pressure can be a disaster for the f' high-cost producer, as against a temporary injury to the mqre efficient plant.

The obvious case in point right now is the plywood business. It has shown an amazing growth, with capacity, production

Ring Our rhe Old

A scientist who counts tree rings reports he has found a group of scrubby little pine trees in California that are the oldest living things in the world. Dr. Edmund Schulman, head of the tree-ring research laboratory at the University of Arizona, estimates the age of three bristlecone pines 20 miles northeast of Bishop, Cal., at 4,000 years. Thus the little pine-it grows only 15 to 30 feet tall-has uprooted the giant sequoias of California as the world-record-holder for long life. The re'dwoods, which are believed to be the world's largest gror.ving things, are about 3,000 years old. i

and sales for 1955 all double their 1950 levels, despite a smaller number df housing starts. Early last year, however, the roof fell in. The continued addition of new plants (11 in 1955 and four more so far in 1956), resulted in an expansion of production in the early months of 1956 at the same time that reduced home-building activity and inventory accumulations in trade channels were shrinking the market, The result has been several months of declining prices and lower-ir disappearing-profit margins. A number of mills went on a short work week, and others closed down completely until the outlook brightened.

In plywood, as in the other products I have just mentioned, the prospects for long-term market growth are excellent. The problem of timing capacity additions to meet this market growth is, however, becoming more and more acute throughout the whole field of forest products.

In many ways we are experiencing the growing pains of a relatively new industry. Both the scientific management of forests for continuous crops and the complete utilization of the tree at integrated industrial sites are comparatively new practices.

The forest products industry is progressing through research. Other industries are finding many new uses for wood products, fibers and chemicals as raw materials. Cellulose and lighin are sparking the imagination of our scientists. More material is being taken out of each individual tree than ever before. Smaller logs, broken pieces, and formerly unmarketable species are now used for wood pulp ahd fiber products.

Suppose that I were to announce a new material, light as aluminum, in many ways stronger and cheaper than steel, and more workable than any currently known substance such as metal, plastic, and so on.

I would list its attributes this way: It can be grown in 100 different commercial. species in nearly every state. As a construction material, it can be sawed, split, planed, nailed, screwed, molded, sandwiched, finished ina number of ways, made waterproof, rotproof, and fire resistant.

By cooking and bleaching this material chemically, it can be reduced into cellulose fibers which, in turn, can be made into paper, paperboard, packing cellophane, explosives, film, paint, fabrics, and even an ingredient of ice cream. Through defibration, it can be taken apart, reassembled with additives and turned into strong sheets or plastic molded products which retain the original advantages of the raw- material and add new ones. By still other chemical actions it can be converted into fabrics, alcohol and industrial chemicals.

In addition, I could say, this particular material can be grown as a crop that, properly managed, renews itself and will never be depleted.

This is the material we in the forest products indus-

try work with every day-wood. The longer we deal with the technology of wood, the more amazed we are at its remarkable composition, its utility, and its versatility.

There has been, from time to time over the past fifty years, considerable furore over predictions that someday w'e r,vould run out of wood in this country. Frankly, I clon't brlieve it. These clismal prophecies have been based o11 somc highly dubious assun-rptions, and the assur.nptions of the earlier forecasts have been prctty n'ell clisproved by the actual facts r,l.ith the passage of time.

A published analysis by ar-r independent autl.rority has already dernonstrated that this "scare talk" of a timber fan.rine by tl-re year 2000 is basecl on n-rishanclling of certain clata. An alternative use of the same <lata, lvhich seer.r-rs to many of us rnore reasonable and straightforu'ard, shorvs no prospective farnine.

The facts, as presented in 1955 by the U. S. Forest Service in the prelirninary draft of its "Timbcr Resource Revielv," show that for thc first time in our history the r.ration is growing each ycar as much timber as it crrts. To be sure, we still have a consiclerrable exccss of harcln'ood grolvth ancl a cleficit in softwoocls, but the Forest Service points ont that softwood grou'tl'r in the West r,vil1 incrcase substantiallv as old-growth forests are converted to 1'oung grorving star"r<is. The report also prrdicts increase<l grou,'th for Eastern softu.oods.

For tl.re next 20 vears, to 197.5, ther F'orest Service projected an increasing rate of tirnber grorvth and an expanding inventory of grou.'ing stock for both hardwoods and softrvoocls, after rreeting all the recluirements of population growth and t:conomic expansion. The area of clisagreement colrcerns developments after 1975. I feel completelv safe in predicting that the prospects for tl're year 2000 as u'e should see thcm in 1975, lvill be very tlilTerent from anything \\'e can see now. Past experience has repeatedly disprovecl gloorly preclictions of timber farnine, and the revolution nr.rn' in procrss in forest managernent lvill, I arn sure, disprovc any gloomy forecasts macle nou'.

It is our policy to insure thc continuccl productivity of our lands and to convert the raw matcrial they yield to proclucts which will produce the greatest econon-ric return cor.rsistent with the public interest. You will find tl-rroughout the Northwest that millions of acres of lanil are rrorc: suitable for growing trees than any othcr crop we ll'ro'uv of today.

Our job is threefold. First, lr,e insure that the lan<l from rvhich lve harvt'st trees is prornptly reforcsted. Second, u'c constantly seek to improve the utilization of cach tree harvested. And, third, through modern manufacturing techniclues, u'e mal<e a wicle variety of pro<lucts at the lor,l'est possible cost.

Presiclent Eisenhower rnade the statement, "Our policies are right today only as tl.rey arc desigr.recl to stand the test of tornorrolv." \\re believe in this prernise as it applies to our inclustry. But for us, tomorro\\' is a long u'ay off. The lifer of a mature Douglas fir tree spans the lifetinre of several gencrations of hunrans. It takes from 80 to 100 years for a Douglas fir to reach the minimurn con-ttnercial sawr.r'rill size. This is u'hy long-range planning by tl-re forest industry mauagerlcnt today lays the econor.r.ric founclation for thc next 100 years.

As I have previously saicl, it is necessary to rvait 80 to 100 years for a tree crop to m:rttlre. Dr.rring this period the ou'ner must carry the costs of local taxation, fire protection antl forestry u'ork. In addition, he uust asstlrre the risk of loss from natural carlses snch as fire and instcts. There is also the possibility that in this scientific age technological changes u'ill malie

'Grqleful' for The Merchqnf

Mr. Jack Dionne

The California Lumber Merchant

Just want you to.know how grateful we are for the California Lumber Merchant. Because of its rvorth and value to us for lumber information. names of dependable suppliers, etc., our men at the office read it from cover to cover.

Your editorials are of such high character that I read many of them to our grandsons. The one on "the stout family to know," published May 15, Page 4, is really a classic which should be forged in metal with divine fire and Vulcanean force, then placed upon the lintels of every school entranc,e in America.

So thank you again for thoughts that quicken and elevate our minds'

-N. J. patterson

Patterson Lumber Co.. Inc.

Detroit 27, Michigan

his prorluct obsolete.

Tl'rese circumstances makc it clearly inequitable to tax the value of tl-re crop as orclir-rary incor.ne in the year that it is harvested. This ineqrrity has alu,'ays been recognizecl rvith respect to the rnan rvl-ro solcl standing tirlber, for l-re reccivecl capital gain treatrrrent. Ity contrast, the owner u.ho cut tin.rber for his own use was regardcd as receiving ordinary irrcorne.

In 1944, to rreet the problem creatccl by thc unusual long growing period, and to eliminate the penalty for l-rarvesting one's o\\'n timber, Congress adoptecl Section 117(k) of the Internal Revenue Co<le. This has becorne Sectior.r 631 of the 1954 Codc. Ur.rder tl.ris section, a timber owner receives capital gain treatrnent whether he sclls his timber to another or uses it in his ou.n plants. If he uses it in his own plants, the gain is measnrccl by the excess of fair market value over his cost.

The need to provide an incentive for intensive forestrl' and more cor-npletc u'ood utilization \\'as o11e of the important reasons urgecl upon Congress for adopting this treatment. History has more than vin<licated the assur:lnces of the proponents of this tax provision. During tl-re past clecacle, forestry practices and wood utilization practices havc advanced at a rate th:rt, in rry opinion, is unsurpasse<l in any inclustry. \\Ihile factors other than taxes have contributed to these arlvances, none is as irnportant as the tax inducernents.

The necessity for r,l''aiting 80 years to recover one's investr.nent in a timber crop makes ours a risky business. The decision to commit oneself to this program takes a high degree of optirr.rism. The prospect of having to pay orclinary inconte tax rates on the incrcrnent in valuc of timber accruing over an 8O-year cycle worrld be a serious deterrent to long-range forestry programs. The elimination of the t:rx incentive r,vould be ar.r effective r.l'ay of making predictions of a tir.nber far.nine corne true.

To stave off any possible rlepletion of our forest resources, thousancls of forrvarcl-looking o\uners of forest lancls have joinecl together in the Arnerican Tree Farm system. Today thrre are rnore than 8,500 certified tree farms in 44 states with ovcr 40 rnillion acres under the program.

To you and all Americans, trce farms are national insurance. They hold the pror.nise tl.rat througl.r gooci land rlanagrrnent and nrodern forestry practices, lve u,ill perpetuate this great natural resotlrcc and have trees in our livrs forever.

whqt WHOTESALE ONLY meqns to you

"WHOIESAIE ONIY" rmporlant words to a retail lumberman. Because a retail lumberman much prefers lo have his supplier provide a convenient extension of his relarl inventory than lo have the supplier compete with him.

INLAND IUMBER'S slogan "The Dealer's Supplier-Never His Competitor" accurately describes INLAND'S sales policy of WHOLESAIE ONIY.

Perhaps ihat's one of lhe reasons more and more refail lumbermen specify INLAND IUMBER as iheir Number '| supplier.

INtAl{D

Where ls rhe Fulure Supply of Workers Coming From?

Persons 45 years of age and over will be the major source of labor supply throughout the nation by 1965, according to Rocco C. Siciliano, assistant secretary of Labor, in a speech given to the home building industry and leading labor representatives attending the National Housing Center's recent Labor Relations and Manpower Workshop.

The low birth-rate of the '30's, Siciliano declared, would produce an a.ctual deficiency of 700,000 persons in the 24-34 age group by 1965.

The Assistant Labor Secretary said that 10,000,000 persons rvould be added to the labor force in the decade 1955-65, and predicted all of these rvorkers would be needed if the gross national product is kept to the needed economic level.

Of the 10,000,C00 additional workers, 4/2 million would be in the 16-24 age group ; one-half million in the 24-44 age group, and five million over 45 years of age, he stated.

Mr. Siciliano noted that the building industry was the largest single industrial employer of labor.

He said :"It is obvious that what is called 'mature worker' will have to remain productive for a longer period than is now customary. Experience has sholvn that age does not mean a lessening of general efficiency. Older workers are frequently more efficient than those in a lower age group, and absenteeism, that bugaboo of industry,'is in no way more prevalent among the over-45's than in the lower age group.

. "fndustry must get rid of some of the myths sur-

rounding the older generation of workers. fears of the older worker have their basis in fantasy, not fact."

The forum was also addressed by Boyd Leedom, chairman of the National Labor Relations Board, who discussed the application of the Taft-Hartley Act to the Construction industry.

The Assistant Secretary of Labor also stressed the urgent necessity fora comprehensive training program throughout industry, to keep up the supply of skilled labor. There is a necessity for continued efforts to provide training for the young people entering industry-particularly the building industry, r,vhich is playing a critical role in our country's overall economy at this period, Siciliano said. "We must make certain that the number of apprentices keeps pace with the estimated losses of employes through retirement and death. Training programs must be implemented if we are to focus efforts in the challenge ahead, on u'hich the nation's economic future hangs."

Discussing the Federal Government's efforts to emphasize the necessity for employing older workers, and at the same time for training the workers in the "under 24" group, he also underlined the fact that it is "purely the responsibility" of. labor and management to provide training.

In 1956, more than 560/o of. all fatalities occurred on Fridays, Saturdays and Sundays.

Distilbution lard: BLOOMINGTON Phme Coltqr TRinity 7-2001

WU I\ot Trust the lob to Hoo-Hoo?

tolk was delivered by Bob Gallagher '.. of the New Merico Tim,ber Co., Albuquerque, to the 40th Anniztersar^,t , Convention of the Southern Cali''-fornia Retail Lumber Assoc'i,ation at , the Ambassod,or hotel, Los Angeles, ir few weeks ago. Gurdon Gollagher ' is one of the dedicated young rnen i, in the "Service" of Hoo-Hoo, and, ane beh.ezte this is one of the most ins pir ed-and' ins piring-think pie c es on Hoo-Hoo and the good of the entire lumber ind,ustry that we have ever had the pleasure of printing.)

, BY ROBERT E. GALLAGHER Supreme Gurdon International Concatenated Order of Hoo-Hoo

A widely discussed editorial about the lumber industry appeared in one of our large, authoritative, respected trade journals recently. Perhaps "controversial" would more accurately describe the reception given this message. ft candidly and bluntly pointed out the complacency and indifference of lumbermen today toward promotion, merchandising, and infringement by substitute materials, and their steadfast refusal to unite with one another in combatting these substitute materials.

In no uncertain terms, the author of this article emphasized the almost primitive beliefs we in the lumber industry have in promotion-the "misguided sheep-like" attitude we have toward competing building materials. The author cried out in a loud voice for the urgent, even desperate, need of a central organization to represent all of the lumber industry in all of its phases. He pointed out that much smaller industries such as the Cling Peach Growers, the tia. industry, and the prune farmers, had such central organizations, but we, with our billions of dollars of plants and inventories, have no one group or association to speak for us.

The author predicted that if promotion and merchandising wasn't undertaken in large scale by lumbermen, that if a central organization was not created, "the.lumber industry as we know it could be wiped off the face of the earth in not too many years."

Most of us had just about finished reading this editorial and muttered to ourselves phrases such as "alarmist," "defeatist," "prophet of doom," when another controversial utterance was made. This time it was from one of the outstanding lumbermen in the country, one whose judgment and integrity are unquestioned. Speaking as the president of one of the very largest trade associations, he, too, cited the urgent need for promotion and merchandising lumber. 'He said, "\Are have no choice. We must meet competition head-on with more advertising and promotion or admit that we have quit fighting."

Separately either one of these two statements would have created considerable comment, but with both of them ap-

pearing so closely together, there's no'wonder that a controversy arose. There has been much vigorous denial, headshaking, finger-pointing, and protestations of innocence ever since.

I have no argument with either of these two gentlemen; I only wish that they had gone further into the matter and pointed out more emphatically just how indifferent and complacent we really are. They could have told of the incident of the advertising agency that made an extensive market survey of the tetail lumber industry and, finding it all but barren in real promotional material, offered to produce six series of films to be used for television. These films were to be designed solely to sell lumber-not redwood, fir, pine, hardwood, softwood, plywood-just lumber.

They offered these films to more than 4,000 retail lumber yards in prime television markets for $50.00 per series. Exactly 22 lumber yards wrote in about them, nine of these ordered the films, and one of these wrote a cryptic note saying they "had changed their minds."

These two gentlemen didn't have to pick up retailers necessarily to emphasize their point. They could have told about the manufacturers' group that called a meeting of its top management and sales people for the express purpose of establishing a budget for the promotion and advertising of their group's production. These top-level people, leaders of this industry, whose combined production was nearly half a billion feet per year, 4O to 5O millions of dollars in gross sales, set up the insignificant sum of $5,000 to cover the entire expense of space rates, printing, postage, layout, copy, and agency costs.

"Alarmist," "defeatist," "prophet 9f d966"-maybe so. And maybe we could say that the editor of the magaz\ne was really only trying to sell ads in his magazine; that the trade association president was really talking about promoting only his group's products; that the advertising agency was actually out hustling business for itself. Lump all the reasons, all the motivations, into any category you wish; minimize them, discredit them all you wish-but doesn't the irrefutable fact remain that if we can't even promote our own individual businesses we are doing next to nothing for the industry as a whole ?

What's my point? Where does Hoo-Hoo come into all of this?

If this industry must publicize and promote itself to the American public, if it is to sell itself back to the American people, the simplest way, the only way, to do it is through a central organization.

But why talk about forming a new organization to embrace all of the lumber industry when lfoo-Hoo does just that now?

Certainly Hoo-Hoo is the oldest and loudest exponent of lumber promotion. Certainly Hoo-Hoo with its restrictive inembership is most closely identified with the lumber industry. Certainly Hoo-Hoo with its past 65 years of experience is most qualified to speak for the lumber industry. Certainly Hoo-Hoo with its avowed goal of uniting the lumber industry is the least likely to discriminate against

WH(ltESAtE DISTRIBUT(IRS DIRECT IIITL SHIP'IIENTS LU'YIBER . PI.YWOOD

By Gorlocd Truck ond Troiler

DISTR,IBUTION YARD

l33Ol BurSonk Blvd. Von Nuys, Cqlifornio

NEIMAN I REED TUMBER COMPANY

any group within the industry. Certainly Hoo-Hoo u'ith its leadership spread throughout every facet of the industry is the surest protection against domination by any one group.

Why should u'e in the lumber industry start a nerv organization to represent all of us rvhen rve already have one ?

Only we don't have. Hoo-Hoo has only 14,000 members in some 120 clubs spread all over the rvorld-1,1,000 lumbermen who do "recognize the abiding power of cooperation," 14,000 lumbermen u'ho do "consider their vocation worthy as the nation's homebuilders." A piddling handful of lumbermen.

Why isn't Hoo-Hoo the voice of the lumber industry; why isn't it the central organization that we need so badly?

Is it because of our name? Because it is unusual, because it sounds ludicrous to our friends ? Didn't Kiwanis, Sertoma, l\[oose, Elk, Optimists, Lions, and so forth sound just as unusual 'ivhen u'e first heard them?

Is it because we are too busy with our other affairs to join Hoo-Hoo, because u'e already belong to too many organizations ? If it is, then hadn't we better do some rapid comparisons of horv we spend our time as against rvhere we earn our money ?

Is it because it costs too mnch ? Hoo-Hoo dues are $3.99 per year. How much did you spend for dinner last night? Or for tips since you'\'e been here?

Is it because you already belong to several trade associations and they promote lumber? Fine, but aren't they just

pron.roting their orvn individual phase of the industry, their own individual species ?

Isit because you're retailers and they're rvholesalers ? Didn't you make the money to come to this convention from the doors, miliwork, plywood and lumber they sold you ?

Is it because you're bosses and they're employes? Did you check the social register before you joined your country club or your church ?

Or is it because u'e consider our job just a job, as good as any other; our business just a business, as good as any otl-rer? Wel1, if rve do, haven't we lost our enthusiasm, our "faith rvith a tin can tied to its tail" for the industry, and aren't we kidding ourselves by even being in this room?

'I-here is represented in this very room literally millions of dollars of investment in experience, plants, personnel, equipment, and inventories. Can we afford to gamble lr'ith those millions of dollars on the lvish and a prayer that everything will work out all right ?

If we can give generously of our time, efiorts and money to every charitable cause that comes along, can't u,e give just a little something to our business? If we can go on vacation and drive a hundred miles out of the rvay to keep our perfect attendance record rvith our luncheon club, can't we go across town to keep our industry alive ? If rve can buy billions of dollars of life insurance, can't we buy four bucks rvorth of job insurance?

Gentlemen, it's your industry, your money, your plants, your jobs. You can do anything you .ivant rvith them. You can stay wrapped up in this cocoon of complacency forever

if you rvish. Your retail 1'ard can become a harcln'are storc and clo a bang-up business in hshing tackle antl larr'nmo\\,ers. Your concentrirtion yards can lrecome parkirrg lots, y()ur \\'areh()uses c:tn lie sultleased to skating rinks or dance hrLlls. You can throu' zr\\'av years ottt of your life spent lelrruing thc lumlrer lrltsincss, :ttr<1 become u-:rshingmachine s:rlesrnen. It's r-our decision to malie.

I implied that perhlLps thc motir.ation of thc eclitorial n-riter, the rLclvertisit'rg agerrcy, arrd the :rssoci:rtiou lrrcsider-rt t'ere rrercenarv, biased, self-seeking. 1f thel' n'cre, then vou nr;ry classify my rem:rrks this ltftertloot.t in the same category, for I freely aclnrit to them. NIy motivlrtion for speaking to you this afternoot.t is not for .l-Ioo-lloo itself ()r any personal recogr-ritior-r or prestige I r-rtav ltc accordccl for my rl'ork in lrehalf of I'loo-Hoo. Iiather, it is complctely selfish. I have a nict littit busincss ir-r Nt'r'v N'Iexico that I an.r proud of. lt has prospered ar.rd grol-n to its moclest sizc through a l<.rt c.rf hard n'ork anti effort.

XIore tharr anything else I l':rrrt to see that llusiness colltinne to gro'rv and pr()sper. But it cltnurlt if vorrr l>usiness ckres r-rot gron- and l)r()sper at the sat-t're tinle. 1f yorrr busirless l)rosl)crs, lr1y bttsiness u'ill prosper ; if vour bttsiness suffers, nrv bttsiness u'il1 suffer ; if vour llusiness fzr'i1s, my lxrsiness u-ill fai1.

Membership in Hoo-Hoo is not membership in another club, another fraternal organization. Hoo-Hoo is not a service club, it is not a social club, it is not a "fun" club. Our purpose is real; our goal is attainable.

lf vou agree rl'ith me that \\'e Are in fact facing a crisis. if you h:rr-e tro desire to ltecrtme liarking-lot attenclants or darrce-hall operators, if yciu have no u'ish to thron' a\\'av the ycars out of vottr life, I sincerely intrite Y()tl, urge you, tL) join us in FIoo-FIoo.

The decision is 1-ottrs to rnake, bttt the decidirig nlust lle <lone nol'.

urday' I{evicu- magazine. u,hich ltosts anntt:tl au'ards for the most "'clistinguished advertising irr the public interest." This year there l.ere 2(r national advertisers tvh<i tt'ou anArrls for their 19.56 advertisirrg efforts.

Lumber Persuaders

\\-est C.oast lurllter has lteert ntal<ing neu's iu ficlcls n'here all r-arieties of timlter pro<lucts \\'cre rro better than u':tyfarir-rg strangers irr times past. This is the treld of national atlr-ertising. -,\ ltrave effort n'as t.nzrde in 1916. \\'orld \\'ar I h:rltcrl it. Another foral into nation-l'i<le liroduct ac1vertisirrg u'as <.rrgauizecl ltv \\-est Coilst ltttllbermen in thc llrte 1920s. The great ecot.rotttic cleprcssior-r turrrccl it Lack.

Arrcl sci for 30 yeurs the lttt.nlter inclrrstrl' of \\'cstern \\-ashingtorr arrd Orcgon laltored alor-rg, selling its proriucts irr the trarlitional rl,ay of the frorrtier forest industrv-on 'l "Conre an<1 get it" policr'. It rv:rs not until 19-tr6 that tlic \\rest Coast Lumbermen's Associatior-r dccicled to "go motlern" iu nation-u'icle :rdvcrtisilrg of I)tluglas trr, rl'est coast hemlock. l estern retl cedlrr and Sitka sl)rllce lumller to the Arlerican consumer.

New Partner

Al1 the l'hile lumber "sltltstittttes" ttere strearuing into the homc-building market. Iiarly in thc 1920s one of the largest pro<lucers of non-u'otid building materials employed a famous \s11' York public relations firu"r to llroaclcast the storl- that the {orests l'ere practically cut or-rt, and that lumber \\'as an all-out-obsolete material.

"Go modern !" u'as the appeal to retail suppliers of llrrilclirrg m:iterizrls. "Get arvay from a m:rterial that is all but dead arrd gone. Help save the forests that zrre left ltv edrrcating vour cttstomers in the valttes zrnd ttses of non-n'oclcl building m:rterials."

These snrart lads set Paul Bunyan ()ver ()n 1.ris heels and had him going backs'ard u'hen building u,as strangled bv the depression. Olcl Paul really got going again in World War II. -\nci then he called in Johnny Inkslinger to help him keel> it up, in the shape of the giant American adr.ertising business. Thev \\'ere a team by 1946.

Johnny Inkslinger Today . .

The business of advertising in the United States is valued at ten billion ($10,000,000,000), according to the Sat-

The Weyerhaeuser Timber Company, rvith headquarters in Tacoma, topped the list-which included some of the largest U.S. corporations. Their agency, Cole & Weber, of Portland, Tacoma and Seattle, is completely a \Mest Coast firm.

Cole & \\'eber nlso u'ou the "XIacWilkins Ari'ard" from the Orcgon -\clr'ertising Club lith the national trade promotion advertising oi the \\'est Coast Lrtmbert'rlen's Associatiorr.

Olcl aclr-ertising uretr marr-elecl at these trvo sprirrgtime itcms of neu's in their trade because of the ltasic pro<luct irrvolr'ed in lroth-\\-est Coast lumber. the same olrl sPecies oi lunrlrer that have l;een shippecl to n'orl<l mitrkets for a solid century ancl more. The -\ssociation's advertisinll l'as and is ain-retl t-uaiulv at the horne-ltuilrlirrg ntarket. The \\tevcrhaettser zrclr-ertisements featrtre tree farnts and their nrultiple promise for continued tree grou'ing atrcl for otttdoor recreation and other lancl uses :ts l-ell.

The neu' -fohnnl' Inkslinger of the lumltcr u-oods is serr'ing old l'arrl Runl.arr mighty u'e11. And this means better par-ro11s for all the Pacific Northrl'est.

DFPA Swells Promofion Stoff

\\ri1liarn N{. Dickson has been appointed to fill a vacancy on the merchalrdisir.rg staff of the l)ouglas Fir Plyn'oocl Associatiolr, announced J. F. Fou'ler. 1>romotion director of the u'estern fir plr.s'ood industry's trade promotion group. D. 13. Sedgu'ick, DFI'A merchanclising director. said that Dickson u'orrld supervise the develoliment cif catalog material. brochrrres, and technical literature for the trade, assist irr the plyu-ood association's direct mail program, and develop an<l supervise industrial trade exhiltits and clisltlays to reach specifier grorlps.

The appointment of Nlrs. Rachel Bard to fill a vacancy on the pubiicitl' stalT of the Douglas Fir Plyu'ood Association nas also annottnced lry Fou'ler. Nfrs. Barcl's l'ork rvill be largely in tlie area of special publicity assignments, includins the formulation of projects for televisiotl coverage.

-g-

1a1 a-{, 770f7/{Et7@O8t dilT STEYEilS

PAUI

The Fable of the Lumberu.,olues

by Robert E. Mabaffay, Adoertising and Promotion Manager, lYest Coast Lumbermenl s Association

Lutnberzpolaes zuere a.t one time th,e strongest and most pozuerful and. most rcspected, group of beasts in the forest. They ate tke best food, slept in. the best caaes, and, when th.ey zaished to lie in the sun, ,tto one dared molest them.

Th,e other animals-the steelephants and .the qlumilions and, the cltemicrsqfuyss-yssented this state of affairs, but there wasn't much they could d.o about it.

So uthile the lumberzaol-,,,es dined the other animals rernained outside tlte circle. Btrt they looked. at the food, witk a great deal of interest, their eyes glo'*^ing.

trI/ith m,atters goi,nq along so zitell, the lumbenuolaes fell presentl_t to squabbling alnong thernselztes. Th.ey forgot that no one is perfect. They forgot .that togdher-despite their indiztid,uql shortcomings-they had dominuted, the forest.

They began lo zarangle over who would hazte zphich morsel of food and wkich cave and zahich patch of sunlight.

They grezu critical of earh other. It zads noticed that one of the lum,berzuolztes had a coat that zuas shorter and not quite so thick as the others, although this had not seemed. important before. He zaas d,ri,ven azuay.

Another of the lwmberwolves ho.d, lost tzuo teeth when he bit dozln on. a colored stone, th.inking i.t was a stray piece of tenderloi.n. He rnade an od,d, noise wh,en he ate. Tzuo of his former friends decided this was intolerable. During the follozu-

CO.

ing fracas, zvhich. wound up tragically for the luntberzaotf zuith the missing teeth., a nurnber of steelephants crept into his cave. They proved, to be stubborn, and would not get out.

A tltird,.lumberzaolf had, alzaays been colored a little dif erently than, the others. Not much,th.ere zaas a smsll siluery patch on his cl,test; it zuas assumed his rnother had once been frighf ened by on alumilion.

No one had eaer remarked unfaaorably on th,e patch. But now this coloring crealed a great d,ivisi.on anxong the luynberzaolues. Tlrey took violent sid,es. They h.eld ztnathful meeti,ngs. Small fights broke ou,t and grezu into large ones. pitched battles zuere f ought. The slaugltter mounted,.

By the ti.rne it was over a good many of the lumberwolves hacl perished, and those that remained were not urorth much. The steetephants qnd the alumilions and, cl,tem.icreatures, lneonwhile, had eaten all the lumberwolves' food and taken ouer the caaes and the patches of sunshi,ne.

The lumberzuolaes utere no longer pozaerf.ul enou1h to object. They continued to erist after a fashion, tiving in the more drafty,and .poorly located. shelters, and. eating zuhatez.ter utas left oaer or slightly spoiled.

Sorne of the old,er lumberzuolves said, it seemed a pity to be reduced to this after the times of glory they had, once enjoyed.

No one else cared

Housing Administrqtor Specrks Out Ploinly on Conditions

Address by ALBERT M. COLE, U. S.Housing Administrator, to National Assn. of Home Builders Statler l,Iotel,'Washington, D.C., May 27, L957

This is a time for plain speaking. I shall speak plainly about your views and mine.

Your views-the homebuilders-have been brilliantly put forward by your president, George Goodyear. They have had wide circulation. Judging by the press clippings that come to my desk several million people must have read George's statement that in a few years we are going to be living in tents because there won't be enough houses.

I envy that idea of tents because it has a Biblical simplicity. The picture conjured up is one.we can all understand and appreciate. It brings a problem home to us. Something we cannot ignore.

runaway inflation will rank as one of its greatest achievements.

Don't mistake me on this point. I am not claiming that prices are not rising as a result of enormous inflationary pressures. They are. We know they are. I have a clipping here dated May 25th, and the headline reads: "U.S. Living Costs Increase Again." Mainly the increase is small percentage-wise, and on examination is due to a rise in some food prices.

Of course, in an expanding economy, with productivity increasing, some degree of rising prices is inevitable. But that is only a fraction of the story. The truth is that at the moment we are waging a full-scale defensive war without actually being in a war-and we are doing this and still maintaining our free enterprise system.

.

If housing starts continue to go down, down, down, and i disappear almost to nothing. I can see where George's

gloomy predictiori could be right.

On the other hand, I have a prediction to make which is equally as gloomy as his, but which presents a different

aspect of the picture.

Putting it in one sentence: If present trends should get out of hand and lead us to runaway inflation, we

ford houses.

So far they haven't got out of hand. It is my personal

opinion that when the merits of this Administration come

to be weighed in the scales of history, this containment of

Where else has this been done on such a scale? Or could be done ? Open your newspapers and turn to the advertising sections. What you will see are advertisements of a quarter, a half, or sometimes a full page appealing for engineers and technicians for missiles, rockets, atom plants, bombir plants-and there you have the situation, vividly illustrated.

A vast segment of our economy is readying against the threat of war, and almost each day scientific breakthroughs make such preparations more and more costly. A job that cost a half-billion dollars may be out of date next year. And still-despite all this-we retain our freedom.

We retain the right to choose, to run our own businesses.

We retain the right to speak out loud, just as you homebuilders have been doing.

Although this is a critical period in history, none of our rights have been impaired. You can underline that-none.

This is the situation in black and white. Keep in mind there are no constitutional safeguards against the loss of our economic freedom.

It can disappear overnight simply by a process of attrition, almost without our knowing it. The Government-or the Congress, or both, can decide to use the taxpayers' money to compete with you directly or indirectly. Or to create subsidies or increase them. Nothing in our basic law says that the Government can't get into business. Once you invite or accelerate that trend we are driving a nail into our own coffins.

Specifically, in my opinion if we have the Government making direct loans for homebuilding under any gqise, we are striking a blow at our economic structure.

On the same grounds, I am opposed to the provision in the housing bill reported out by the Senate Committee on Banking and Currency-along with about a dozen other provisions.

This provision would increase the amount of the Federal grant money contributed toward the ultimate cost of Urban Renewal projects from two-thirds to three quarters.

We have done some figuring on this, and this is what we have come up with. The proposed increase from twothirds to three quarters will apply to presently active projects and in dollars and cents it means that cities that are already asdured of their two-thirds will get $108,000.000 extra,

But where is this extra coming from? It is coming out of

total fund, and so far as we can see now the Congress is going to vote us $250,000,000. From that subtract $108,000,000 and that is what is going to be available to cities that haven't reached the active project stage. And not only that, but consider what is going to happen in the future. The increase to three quarters will reduce the number of cities benefited. Fewer cities will get more to the disadvantage of the many.

I see no reason to raise the Federal capital grant proportion from two-thirds to three quarters. It is a step in the wrong direction-in the direction of that attrition all of us must fear.

The urban renewal program is growing by leaps and bounds as it is. We are swamped by applications from all parts of the country, and there is not the slightest indication that the two-thirds contributions has had a retarding effect.

That is one side of the coin. There is another:

On March 26 I urgently appealed to the Congress to raise the VA interest to 5%. I{ere was a clear case where an economic imbalance was severely hurting the homebuilding industry. I said, and I quote:

"The effect of failure to act promptly on this question will be to knock out a prop from under the housing market at a critical time in the homebuilding season. The effect on home builders will be serious. They will be unable to make firm plans for the rest of the year, and as each day passes the situation will become more difficult."

I want to repeat the record on that particular appeal be-

cause sometimes I run into people who don't recall it. It was made ; it was repeated; it was ignored in the Congress. Nothing happeped. :F :F r

Now let me conclude by saying that I am aware of the pressures that are on you. And I think you understand the pressures that are on me. It is not easy to take the long view. Yet rvhen we do take it, this is what we see:

We see a temporary interruption in the most successful, sustained span of years the homebuilding industry has ever experienced.

We see the industry attaining a stature it has never previously held in history.

We see a latent demand of unexampled proportions.

As a result of a multi-billion dollar Federal road project, which soon will be underway, we see imminent an expansion of homebuilding that will break all records.

None of us can tell exactly when the swing will begin from low into high gear. It could come about next month, this summer, this fall. The potentials are there.

The only thing we can say for certain is that it will come just as surely as you and I are meeting at this moment.

It is my intention to battle for housing in the future as I have done in the past. The concept of better housing for the people of our country is not only my first love. With me it is an obsession. Let me say that as long as I am Housing Administrator you are free at any time to say and speak frankly: my office is open house to you at any time. We all have the same ideal in mind-the welfare of the American people.

Efficient Disrribution of Building Mqteriqls

By S. M. VAN KIRK, General Manager, National Building Material Distributors Ass'n.

Irfhcicnt tlistrilrutiorr of lrrrilrlirrg rrrateriitls is of rtttnost ilrterest t() ()11r -\ssoci:r1iorr.;rnrl is olrc of the most itlpor tant prolrlems n()\\' fitcing the n-holcs:tle clistrilrutor :ttt<1 thc retail <lealer thronghout the cr.runtrr-. It is of primarv intercst to e;tch menrl.rer of ottr Associ:rtion ancl, scconcllv, it be:rrs on thc brortrl genentl cluestion of ccononrics u'hich is involr-etl. 'fherc has bccn too nruch loose thottght lLtrtl puLrlished c()nment otr thc hig'h cost of tlistrilrtrtiorr, thc great \\'astes of rlistribution, the rrseless nriddlc n.rar.r.

.\s our g'r()t1p is the nlLt'iona'l association conlrosecl r.rf thc "XIitlclle N{iLn," I uoulcl 1iltc first to revien'1rricll,r'ottr -'\ssocialior.r ar<l to tcll vott oi its ainrs an<l olrjcctivcs.

'l'he \utit.rnal Ilrrilcline Nlaterial l)istrilrutors .\ssocirttion frrrnrallr'' rcorgartizccl in -f trne oi 1952 u'ith a nuclcus oi 28 rvholcsale <listrilrutors. in its hrst 1l veArs (,f existcrrce gre\\'t() over 2.50 metnl>crs. Xlcrnlrershil) covcrs 39 states in this countrv anci Canacla,:tntl u'c anticip:ttc evctttual nrenrbcrship of lttlr.een .500-600 tlturlifietl n holes:rle clistribrrtors n'ithin the r.rcxt threc _vears. Statistics rlcvcloped lrv r.rur Associlrtion in<licate that our lverrtge nrctttlrcr h:ts litr annrr:rl s:r'les volrtme oI approximatclv $2 nrillion-trltr-els four s:rlcsmcn-has rr n'areltouse of upproxirrrlttcll' 32.000 s(lrlilrc icet- rrrrtl h:ts:rn averitil-c nrotrthl,r'itrvctttor-v oI ttvcr $175.000. Approxin.ratcll' 3.5,000 cnrloltrls oi lruiltlirre' rna1crials u'cre hrLnrllecl anrl soltl lrv ortr trtet-ulrcrs in 1().i(r. I'lach nremlrcr is rigidll. investig'rttcrl prior to :tcceptrtttcc, lrld it is <.rur llrnr lrclief tlritt all oi our nrcnrlrers Irrcet thc rcclrtircrnents :ts rlcvclopetl for rrcnrlrcrslrilr irr N IINTI)r\. I shorrltl adcl thzit irr 11)5(r, 23 :rpplicitnts \\-crc rejcctctl lrcc:tttse tl'rcv rlirl tr,)t lll('('t ')ur r('(ltlirenl(^ntS.

\\'hile N IIf,ID'\ perforn.ts thc tvpiczil :Lssoci:ttiotr Ittttctions, u'e have strcssetl cottperittir-e clltorts tr1 lroth tlrc nriLtrttfactttrcr antl retail lcvel att<l l'e itrc cr )tttitttlitt{ ,,ttr efl'orts to l<eep the manufacture r ancl thc rctlLil tlealcr iniornrecl oi the a(lvllntages of thc u-holcsltlc lrrrilrlitrg rrt;rtcri:rl tlistrilrutor in the ch:rirr of efficient <listrilrrrtior-r.

Nou', 2.i vears itgo thcre l'crc fe n- u holesale tlistrilrrrtors oi brrilding r.nrttcrials. '['hev have itrcrca-se11 itr trrttnlrcrs since thcre il'as thcrl (1()ul)t lln-lollg trlatlrti:tcturers:tlld tlcalers that thcrc \\':IS iI 1tlacc irr thc <lis1rilrutiot.r lrlttterrr

Yorr nray lre intcrcstecl to knon' thiit onc grorrp o[ ][irl n estcrn clistrilrutors, cornprisir.rg 20 u'hr-,1c-'srLlers in rr radius of 75 rnilcs, in<licaterl lhut in -\ugr.rst their lrast cltte rrccotlnts :tmountccl to n'el1 r-rvcr $1 nrillion. lrcttcr th:rn $50.000 per rlistributor. Thesc rlistrilrutors, se lling primarill. to the rctail lurnlrer <lcrLler, arc \\-onrlcrir.rg if thev arc in thc irrrilding lnateriirl lrrrsincss or thc balrlting 'b115i1g5s-1"et on c1oser scrutir-ry u c foun<l th:it the retail dealer was financing the builder-ancl, ir lurr. \\'c arc ir\\'arc th:rl at:rtrrir nrtrrrriltclrrr('rs llre giving corrsicleralrle alltounts of crcdit to thc <listrilrrrtor-so you carr reaclilv appreciate thc comlrlexitv of nroclcrn clistrilrutir.e nrethods. From a sp,eech by S. M. Van Kirk to the Baton Rouge, La., chapter of the National Association of Home Builders, Oct. 4, 1956.

ior therrr. It is rrru- l)rctt)- rrniversalll lLcceptc<1 that therc is, ar-rcl that the-y zrre ncccssary:rnd pcrform rL rlefinitc scrr'ice both for thc mzrnufltcturer anci the retail rlcaler. 'l'his is lt:rsicallv lrccause oi the nlur_\-m()rc liinds. size zrr<l cr.rlors that the retuil <lealer is non'callcrl rrpor-r to sLrppl_r'to his ctlst()nrcrs th:rt he c:rnrrot prolitablv carrv irr stock,:rrr<1 tlre freclrrcnt exh:rustiorr of his stock of iterns lre rlocs carrv regrrl:Lrlr-.'['hc rl-holcsalc tlistrilrLttor's u':rrchousc str.rcl<, therciore. is lr rescrr-oir for thc rct:ril dcalcr to rlrlrn'frorn.

What are the factors that are essential if the wholesal,e distributor is to be an efficient operator ?

First, hc nlust c:rrn son'rc profit ior hinrself . lrr talkirrg u-ith hun<lrctls oi l'holcslLlers throughout thc corrntr,r'I hrivc nevcr fottrrrl orre u'ho <lisrrgrcccl n'ith th:rt statt'nrcnt thcoretical l v.

Second, for tlrc u'holcslrle distrilxrtor to lrc cllicicnt he t'r'tust servicc his sourccs of suppll' ar.rd his ret:rilcrs cqually as n'ell--rrnd, gcnerally speaking, morc che:tplv thtLrr thcv coulcl secttre thc sanrc <listrilnrtion lry other nrcans. Non', that is:L rather large orrler. lrrrt the l'l'rolesalcr c:Lnnot hope to :rchieve this olrjectivc u'ithout giving- ancl rcccivirrs. f r,rnr lroth thc manuiztctrrrcr ancl thc retail <lealcr. comolcte cooperation.

Coopcr:rtion nteiurs litcrally u'orking togethcr antl invol r-cs dutics an<l rcsporrsilrilities for lLll partics corr-

!rupoa,tetza.

ccrrcd. not just li1-t sctr-ice . \orrc oi thc t1-rrec [:tctors itl our clistlilrr.ttion sr-stcnr c:tt.t consitlcr thert-rsc1r'cs lLs sclraratc uncl tlistinct crrtitics each in his ou-tt n'lrtct'tight cotnl)artlneilt. 'fhcir relati()lls lllu:,t ll()t sll\'U1- ()i ht.rrsc-trarlilrg. Orr the contrat--r'. thosc rellLtions ttrttst gcnttirtclr- hltr-c rnulual conlldct'tcc, so thltt cvcr-r- zLtlvlttttlrgc :Lccntirlg tct tl-rc mlrru[actt',rer rr'ho tlistri]rutes his gootls throtrgh tl-rc tr'holcsale <listrilrut()r t() the rctlril <lcitlcr c:Ltr lre:Lchicvctl lrt 1hc Iol cst possilrlc co:rt tt.r lroth.

Irr rliscussine tlris or crrrll sr.rlrject lr ith trtltttv oi the rtirtional nranrrfuctltrcrs, it is alrlrlrrcrlt tltlLt thc tllarrttilLcttlrer is poing to'l.ttovc his protltrt:t itt thc most ecotl<itlrical nrcthod possilrlc to the ultitnlrtc co1rst1lrter, lLrrcl it lre hrtolcs lroth the n'holesulc clistrilrr,rtor :rncl thc rctail <1ea1e r to mcct thi:r cver-increasin g challenge.

Sonrc recent statistics lrrought t() ()tlr attctltiot'l in<licatc the retlril clealcr's sl'rrLre of thc brrilrling <1o11:rr rleclinerl ir, rnr 26.21'r it 1950 to 19.S'y' tn i().5.5. 'l'hc article st:ttet1 thlLt this rlccline curr bc largcl,r' attrilrutecl to thc lttlltttliitctllrcr'l;r-p;rssing the rctrtil dctLler, irr<licating that lLs nrLrch as .50f i of the <lcrLler volLtme has g,rtre through other sottrces tluring the prLst six ,\-ears.

The wholesaler and the dealer must face up to this growing trend and, if the forecasts for housing starts in the future are anywhere near correct, you v,till see this trend grow unless the w.holesaler and the dealer can prove to the manufacturer the necessity of their services.

For efhcictrt <listributi<)n, \\.e lrelievc each segmer.rt of thc inclustr_r- r'nust be honest u'ith thc othcr. The manuiactttrer

most important, the wholesale distributor must have con-

*various operating cost statistics of the vbrious dealer asgociations. The retail dealer is feeling it the same as the wholesale distributor. We have in today's market the commission man, the quasi-wholesaler, the direct shipper, and several other "wholesaler types"-all scrambling along the line to get the order. Dishonesty must be avoided above all things at all levels.

_It is our sincere belief that the manufacturer must dis.tinguish between the wholesale distributor and the retail dealer "regardless of size" on the basis of the function performed in the distribution process, and not merely on the

basis of quantity of goods purchased. lIe can establish this principal, of course, by maintaining a commensurate difference in his prices to the smallest wholesaler and the

largest retailer, because no retailer, no matter how large he

may be, ever performs the function that the wholesale dis-

tributor performs. The laborer is worthy of his hire-the

wholesale distributor must be compensated. Too many manufacturers have made no distinction between the whc,lesaler and the retail dealer on the basis of the function per-

formed-but have set their price schedule solely on a ba-

sis of quantity purchased.

Our members also feel that, for efficient distribution, the wholesale distributor should be compensated by the manufacturer on direct-factory shipments to the dealer, as well aS shipments into his warehouse. Warehousing, sales assistance, credit responsibility, and the various services

He Gon Soy IHAT Agoinl

The California Lumber Merchant

Los Angeles 14, California

51 years saying so.

Yours is the best for the selling knotholes lumberman, I s&rould know; gives me good reason for

-H. F. Lange, President and Manager

Lemon Grove Lumber Co.

Lemon Grove, California

that the wholesaler performs require this compensation in, order to help defray the wholesale distributor's overhead so that he can sell from the warehouse at prices the dealer can afford to pay. An efficient system of distribution must provide equality of competitive opportunity for the smallest country dealer, as well as the largest retailer alike.

Our Association has recommended to our members that they furnish each of their retail dealers a written copy of their merchandising policy and, in turn, we believe that our .members have'a right to expect from their suppliers a similar statement covering their method of distributionof course, such a statement is not worth the paper it is written on if the manufacturer and the wholesale distributor are not honest in living up to their stated policy. We feel that such statements from the two segments of the industry would greatly alleviate the by-passing which is now rampant in-many of the basic commodity items handled by the retail dealer. This is something that the retail dealer can do something about right now! Why does the retail dealer continue to buy, because of a lower price, from suppliers who the dealer knows very well are selling his customers ?

There was never so much thought and effort being applied to this subject of distribution as there is today. One of the most challenging jobs of our Association is to focus our industry's attention on profitable volume rather than volume at any cost. If each segment of our industry would conscientiously seek ways in which we could all work harmoniously together, and at a profit, we can build an even greater and more serviceable distributive system-a system in which the team-the manufacturer, the wholesale distributor, and the retail dealer-can profitably enjoy participation in this nation's greatest industry.

To summarize the foregoing:

l. The wholesale distributor must be compensated for the services he performs.

2. There must be complete honesty between the manufacturer-the wholesale distributor-and the retail dealer.

3. We should stress the importance of written statements of the merchandising policies of both the manufacturer and the wholesale distributor and see to it that they are rigidly adhered to.

4. The retail dealer should avoid purchasing from suppliers who are selling their customers. There's no profit in today's market that does not have competition.

5. Let us strive for profitable volume rather than volume at any price.

More than 220/6 of. Saturdays.

Hordwood Ccrlled Brighr Spor in clouded Building Scene

The hardwood industry is at present the envy of other segments of the iumber industry, E. V. French, vice-president of the Atlantic Lumber Co. and NHLA director, told the hardwood men gathered at the Canadian Lumbermen's Association recent convention in Montreal. Although home building has tapered off, the market is still tremendous by pre-war standards, he observed.

"IIome building in the U.S. has declined from a high of about 1,400,000 homes built in 1955 to a present rate of ferhaps 900,000 to 1,000,000," he said. "This great contraction in the use of lumber for house building has greatly affected the market for all types of softwoods and plywood. The West Coast mills, in particular, and the plywood mills kept up production in spite of this greatly diminished demand for softwood lumber during 1956. 'Ihis has necessarily resulted in overstocks of West Coast softwood lumber and because they did not keep their house in order, they have had low prices and unprofitable operations. They have now belatedly reduced their output to the level of consumption and their prices are firming slightly.

"The future of the building industry in the United States points to perhaps 900,000 houses a year for the next several yqrrs as against the peak in 1955 of 1,400,000. This is still an awful lot of houses, measured in pre-war terms. It is expected that by 1960 the family formations will again turn up," he continued.

"Now how does this afiect our hardwood lumber business ? In the past year, we have had and still continue to have a great demand for furniture. The demand for furniture is at its high right now. This. is surprising with so many less new houses to

furnish, but the great thinkers believe that many of the owners of the new houses recently built have only just now had sufficient funds after their houses have been paid for or financed, to now furnish them.

"The $64 question is how long this can continue. Personally I look for a good business at least the first six months of 1957 from our largest hardwood customer, the furniture industry. Other lines of business using hardwoods, such as interior trim manufacturers, are not using as much as they did except for institutional building, schools, churches, etc., which are being built freely.

"Let us not forget, therefore, that while business with us hardwood people is good, the hardwood business stands alone in this great lumber industry as the only part of it which has not suffered greatly over the past year. Can this prosperity of one segment continue all alone ? I don't know. It depends on ourselves. We should not manufacture nor encourage the manufacture of more hardwood lumber than the demand calls for. If we do, in mv opinion, we can slide down the bitter road our much larger brethren in the softwood industry, particularly in the West Coast, have let themselves travel.

"Gentlemen, this is no time to be careless in the conduct of our business. Correct decisions made now, can pay off handsomely in the future and so I say just watch your step in 1957 and be sure you produce only what you have a good market for. To those of you who sell wholesalers such as ourselves, my advice is to consult them freely and keep close in touch," Mr. French concluded.

Telephonetiquette: Don't You Wish Everyone Used rhe Dicll -- Right?

(Courtesy of Southern California Retail Lumber Assn.)

I'.r'cr- u'orrcler hon' _r'oLt sotutd n'herr,\'ott telephone s()lrc()1re j Ilr-er re;tlizc that r.orr can lrc otre of thc tolr pulrlic rclatior-rs pe oPlc irr vottr co1lrl)alrv ? \\''her-r sonteonc c:rlls -r'orr on the telclrh,rre, ais iar lls hc is concerllg{, vort rLrc thc c()mp:Ilrv. .\n<l if r-ott sotttr<l clrcerfrrl, c1e:Lr lLtttl irrtcrcstecl, yorrr callcr's attitucle ton':rrrl the compltnr. n'ill lrc lr gt.,od one.

Ilelos- :rrc a fcn' lielpful telephonirrg cio's ancl dotrt s. .'\fter reaclir.rg thol carefullv, ii 1,or.r clecide r-ottr tclephone etirlr.rettc is pcrfect-c(,ne-rirt11l:rtiuns I if ttot, u'hv r"rot trr- to itnlrror-e ?

Grab that phone! Nobr.,clv likes to be kept n,aiting, especialll' on the telephonc. fhereiore. ansu'cr calls pronrptlr-. I[ -vou can't, expluir.r the clelav anti lr1;ologize for it.

Be easy to trace. \\.heu volt le:Ir,e 1.our oflicc for itnv length oi tirlc. clo not kccp vottr:rlrsence lt sccret. Someonc nrirl c;Ll1 for infornr;tti,l'r n'hich oulr' -r',,tt citn give. Let it lrc krrou'n l-here,v()t'l cilrr lte reachetl, hou'long vort u-ill lrc tl.rere, rLncl n'hcr.t \-ott n'ill bc lrack. Therr u-hoevcr ilns\\'crs n ill not havc to embark or1 ilrr ()fhce-to-ofltcc r-nan hunt.

See yourself as others hear you. J'-r'cr stop to u-orr<lcr horr' -l'on n-ottlcl soutt<1 i[ 1-ou cortltl cltll vottrself ? Yor.t tl fin<1 r'ortr slteecl'r ha: i,,ttr ilttlr,,rt:tttt charactcristics : clrccrfnlness, distirrctncss, lottclncss itn<1 speed.

Be cheerful. lt nill urake vour c:Lllcr [cel good:tntl vort u'i1l icel 1;etter. too. If )'ot1 are lLlrlc to get that g1:rd-tohertr-from-r-ott ring irr vour 111;igq, yoLl u'il1 fincl thc cal'lcr lrecoming jrrst irs s\\'e ct as can lrc.

Talk normally. Sonrc peoplc trv to ch:rnge thcir personalities n'hen thcv picli up:t rcceiver. Sonrc rtxir like a lrrrll moosc p:iging its n'rnte. Othcrs u'hispcr :rs though their nrcss:tS-c \\'cre a c1ee1l, <lltrk secret. Still others trv tcr souncl solrhisticate<1, or rncchrtrrical, or ct1tc, or lilie a big shot. Ilrrt n-hen clicl ,r'ou cvcr notice lion' lrig shttts talk? Thc,v rirc just as clear rrrrd:rs sin.rplc lts c:tn lre.

I[ 1,orr \\-i!llt to sar-c timc arrtl sound lrusinesslike tno, fell v,)rrr (';rller risht o1T the ltat s-ho vott:rrc. "Sales l)e- '""" "b"'

l):rrtmelrt, John I',roNn speaking." siivcs \-our tilllc itll(1 that oi vortr callcr. or "Hello" rnean nothing.

Don't kick a caller around. Nothirrg is urore irritlrtirrg tlrar-r "the telcphonc run-aroun11"-lrcing kickecl frout ottc c\tensiorl to ltuothcr. \\-hen vott gct a call, ltrrsucr it ii y()11 can. li _r'orr can't, tcll the c:rller ]'t-ru'11 transfcr him to the right part,r'. Tt is u'ortl'ru'hile treating lrll calls as irnportant. Nlost oi then.r arc I

Find out who. If yotl ilns\\'e r s()meone else's telcl;horre ancl the caller rloes not irlcntify hiniself, trv tr> lincl out tactfullv u ho he is. I)on't, oi cottrsc, lrarli "\\'ho are r'on?" llc n.rav be the chirirman of the lrrxrrtl. and vou'll find out!-\ lretter n'ar-is to ask, "\Iav I tcll him rr'ho is callirrg, please ?"

.\t the cr.rcl of the call, hang rrpr gentlr-. l)orr't bang thc rcceivcr so that yortr ciiller gets a sharp crack in his ear.

Don't trust to memory. If there is:t nressage, u'ritc it clon'r'r. I:r'cn ii r1() nrcssllge is givcn, r-tr:tl<c a notc of u'hrr clrllctl and :tt n'hrtt t:ure. iJe srtre to get the namc at'rtl nrrrnber accuratelv.

It's all in the way you call. The l)crs()rr \'()u are c:rlling rrr:rv 1re ver,r'lrrtsy. So to szrve r-otrr til'ue ancl his. irlcrltifl' r-ourself tlrrickl,v rLn<1 st:Lte vottr lrLtsitress. lJe cordi:t1. lrrrt lre iniormutive :rrrrl lrusinesslil<e.

Wrong number? Be pleasant. \\'rorrg nuttrlrers c:Ltr be :Lvoidecl r'cr,r' sinrplv. f'rottotlttce the r-rtttnber y()11 \\':lnt distinctll. rrn<l <lial carefr.rllr'. [,ook ttp doulttfrrl trttnlllers ir-r vottr rlircctor.t'. If ;r u'rr,ng trtttnlrer cLres hltppctt. gir-e the other icllorv a brcak. I{c[rain from slatnttring the receivcr n ith :r ctlrt "\\trorrg nrtr-lrber !" Iltstc:t(1. sa)-, "Sorrr-, rro Jlr. I'oinik hcre. r\re you clLllirrv ()rchard (r-119!)(.) ?" 'f his is nr.rt onl_r' rlorc coLtrteotts. lrtrt ,r'ou tvill n()t gct ltnother call asking for JIr. I'ofrtilt.

If vou arc the ctrller lrrcl the loice at the other crrrl sourrrls strange, :rsk plclts:tt.rtlr-, "ls this ( )rchard (t-9999?" lf rrot, upologizc lrricfly lLr.rcl recheck vortr tlirectorl-.

L,'nless votl are calling to forcclosc the mortgagc or lrorrou' $50, r-ou cunn()t miss havirre- vorrr call renrellrbcrcd pleasantlv. -\n11 1>leasant association-good n'illis the cornerst()ne of gclod business.

Hrn,vAN A. S,vtrH

Wlrolnnle "(o*6", ]lerchant

1 908 Conqdo Boulevord Glendole 8, Colifornio

OLD GROWTH DOUGTAS FIR-GREEN-AD-KD Corgo - Roil - Truck&Troiler

Medford Corporolion Mixed & Pooled Cors KD or GREEN DOUGTAS FlR, KD V. G. UPPERS WHITE FIR, PINE, INCENSE CEDAR

PERSONAT SERVICE ON HARD-IO-GEI ITEMS TIMBERS TO FIFIY-FOOT IENGTHS

Representing Oceon View Lumber Co. - - Corgo

"Ore, Thirty-Five Yeors Experience Morketing Western Foresl Products"

Mechonizqtion Held Answer lo Small Componies' Problems

The adoption of autonration bv the niLtiorr's large liroclucers is being parallclcd br. an eclrr:rll-i sigrrilrcarrt trerrrl torr'ar<i mechanizati()11 :ull( )lrg smull nranufrtcturers ancl clistrilrtrtors, It. F. NIooclv, eirsterlr dilision s:rles r-nrLn:rger of thc Hrister C.onrlrarry, recentlv stated.

"This trerrrl mar-, or-cr the next 10 years, have itn er-err more significunt elTect on our cc()nomv an<i thc tnanner in u'hich u'c tlo lrusiness tharr any other singlc factor." \loodv saicl. I'ointir.rg out th:rt the rlecrc:rsir.rg availabilit,r- oi rnanu:rl lalror ar-rd thc increasing clen'ran<1s for better scrvice at nt.r increase in cost are putting a s(lueeze 'n the small lrrrsinessrnan. he continuecl :

"XlechaniziLtiorr is the on11' l-ly b.r' u'hich the snrall corrcern c:rn keep its costs ir-r line ancl expancl its sen.ice u'ithout investir-rg heavilv in nel. facilitics. lrxpar.rsion n'ithout nrechzrnization is uneconomiczrl. Ilconomical operation results or-i1y rvhen ar.ailalrle facilities arc rrsed in its most effici.'t r.lanner_sorrtctlrilg tr.hich, until nolr', sr.nal1 busincss has not a1u'avs clone. IJut the snral l businessman is lrec<.rnrirrg a\\'are c-rf this, arrd is starting to mechanize lrrbringing his l-randling rnethocls u1> to datc.

"This is the area of gre:rtest retrrrn. The :rnrount o{ monev that can be szrved by the application of rrrorlcrn hanclling techrriclrres and ecluipmerrt is substantial. \rrtrious sources har.e cstinruted that ironr 20 to 70/r of the cost of rnanufacturing a pro<luct is directlv cl'rargeable to h:rn<1lir.rg; the percentage deperrcls, of course, ulron the plant and the product.

"These conditior.rs must :rrrd arc being correcterl. \\te cannot continrre u'ith a 1956 manufacturinq svstcrr-r ancl 1906

HYSTER End-looder Aitochmeni con stock sheds without side occess; high stocking brings more profifs in odded storoge. lorger inventories, hondles,em foster. End-loqder odopis to new Hyster lifr developed for retoil lumber trode distributirin rnetho<1s. Neither can \\'c exist u-ith highll'el{cient, autonrate<l ltssemblv plants ancl ineffectile srrppliers :tud subcontractors. This is al)parent to the srnall lrusirresstn:in in everv inclustr,r',:rnd he therefore is buyir.rg not onlv lift trucks ancl tr:rctors, but con\.ey()rs, l.roists, varcl cranes. rtncl even palletizirrg machines.

"This trend is already changing the ways we package and ship our products the manner by which we

1. store and merchandise them and to some extent, . the methods we use to deliver them to the customer.

"It is even affecting the equipment manufacturer. Hyster, 'allhough it is one of the country's largest manufacturers of 'gasoline-powered industrial trucks, has more of its equipment at work in small companies than in large. It is selling lift trucks, industrial tractors and straddle type carriers to some companies employing as few as four or five people, 'and many thousands, of its trucks have gone to companiqs employing fewer than 100 people. A sizeable percentage of these companies are first-time buyers. They never had mechanical handling equipment before. Formerly, all of their handling such as in-plant moveinent of goods, loading and unloading of trucks and freight cars, and. stacking for storage was done manually or with manual equipment. Now , they cannot afford to rely on manual effort alone.

ing materials and structural steel direct from storage or the freight yard to the buildirig site with straddle carriers. The trend is nationwide and across all industries."

The efiect of such mechanization by our smaller concerns and distribution companies will have far-reaching results, according to Moody:

(1) Our smaller manufacturers will, by the adoption of mechanized handling methods, be able to compete more effectively with larger companies-even though those larger companies become highly automated.

(2) Costs will be lowered or at least held in line-not onty as a result of more efficient methods but because of less damage to products and materials.

(3) Workers in our distribution industries will have an opportunity to keep pace with their fellow employes in manufacturing in terms of income, working conditions, and hours on the job.

Lobor Scorcities, Rising Cosls, Will Speed frend to Gonstruction of Houses Wirh Coordinerted Components, Rother fhqn Pieces

"All types of industries are mechanizingi' Moody said. "Retail lumber dealers are doing an excellent job. So are local bottlers, furniture warehousers a4d movers, brick and . clay producers, and even contractors, who are hauling builds1te.

"You can now buy almost all th.e parts you need to put a prefabs will be site-assembled from components factorywhole house together without using a saw at the site," de- sized to fit together quickly without cutting. clares a special report in the June issue of House & Home, "Reason: home building, like every American industhe professional magazine of the home-building industry. try, is rushing headlong into an intolerable labor shortBut the big question today, the magazine. adds, "is how soon age. will enough architects be smart enough to specify such co- "Ten years from now every forecast calls for at least 50/o ordinated, standard-size components, and how soon will more production, but there will actually be less men in the enough builders be smart enough to buy them ?" work force than there are today. That means every industry

Tremendous progress has been made over the last ten will be bidding wages up and up' years in the development and introduction of standard-size "By t967 all wages will be nearly 50/o higher' which building materials and products that can be coordinated means carpenters, masons' plumbers' electric'ians' paintwith each other, I{ouse & Ho-" points out. "But remem- ers' will be getting close to $5 an hour' ber," it advises its builder and architect readers throughout "Other industries, with their factory efficiency, can afford the nation, "you still can't save a penny with coordinated to pay those higher wages out of increased productivity' components unless you in turn dimension your plans to fit Home building at the site is hopelessly inefficient-so inthem on a modular basis.,' efficient that other industries will find it all too easy to out-

Explaining why it will be imperative for more builders to bid us in the wage race' readjust to Luilding with "paris instead or piece5"-as the

smartest already do--the magazine says:

..ren years rrom now, rewhand saws w'r be used at the

"Almost all houses that are not out-and-out brand-name

(4) Smaller companies will provide bigger markets for manufacturers of capital equipment, particularly those in the materials handling category. factory-sized to standard dimensions."

(Continued on Page 52)

'Fort WorthOffice Adds lo

,liS&nley, Jr. as a representative {or the company's'line of im-;'ported wood products in the Southwest area. Stanley will make 1;$is headquarters in, Fort Worth. This marks a further expanri. sion in a sales organizapion that is ra.pidly gaining representa'tion in all key locations.

li,tAtkitr, Kro[ & Co., with a background of more than 50 )'years in the export-import field, now has a sales organization

i:l :d'bvoted exclusively to servicing the imported hardwood and ;:fl11wood field. Headed by Schrnitt, who took over direction of

tkb division in August 1956, the firm mairftains branches in

Los Angeles and New York, as well as the head

office in San Francisco.

Assisting Charlie Schmitt at division headguarters'in San Francisco is Herb Schaur, Jr. Ar4old Bilsoe is in charge of the Portland operation, John Poole [eads up the Los Angeles office, and R. G. Hagen heads a sales staff covering the eastern seaboard from the New York office. Preston H. Holliday and Norman Hascall cover the Midwest from headquarters in Chicago.

In addition to the domestic sales offices, Atkins, Kroll & Co. has its own overseas btanches specializing in plywood and hardwood at Guam and Manila.

SCRLA Enrolls New Reloil Yord

The Southern California Retail Lumber Assn. last month enrolled the Canoga Building Center, 21335 Sherman Way (P.O.Box 548), Canoga Park, in its ranks of Active members. The partners in the retail yard are Ray V. and William R. Hassett.

G-P Sells Plqnt to Workers

It's afways e-asier to sell

Bellingham, Wash.-Georgia-Pacific Corp. plans to sell its oldest Northwest plywood plant here to a group of workers who are forming the Bellipgham Plywood Cooperative, Inc., with 250 owner shares. The license was expected by late June. G-P's other fir plywood plants are in Olympia, Coquille, Toledo and Springfield, with company officials explaining they wanted to locate the plants closer to the Oregon majority timber holdings.

New Yord in Gorrizozor N.M.

Corrizozo, N.M.-Opening ol the HarkeyPosey.Lumber Co. was set for around June 1 by Owners -$.rrel Posey and Jack Harkey, occupying the building vacated the end of May by the Big Jo Lumber Co. Posey has been associated with the Bonnell Hardware Co. in Ruidoso several years, and before that was with the Harkey Lumber Co. here.

L. A. Buildingot Record

Whea you feature genuine cedar, you leave comBetition behind. For cedar providee your cuqtomers far more tlran merc ehelter. Cedar means warmth and cbann- It means texture and dimension. ft meane the difference between pri& ard price.

Clear from the curb oedar sholvs its worth. and will for generations. Why spend yourtime aellingmake-believe materials wh€n Qualitv Street is where everyone wante to live?

Los Angeles building permits for May totaled $52,076,683, continuing a record-shattering pace excee<iing 1956. The unincorporated county areas, sparked by an Antelope Valley boom, accounted for $28,O05,370 of. the total. The San Fernando Valley again led all other branch offices, with 2948 permits at $23,580,275.

J-M Nomes Klomcrth Monoger

Klamath Falls, Ore.-W.H. Grahartr of Natchez, Miss., has been named manager of the new Johns-Manville insulating board plant under construction near here. He said the plant is expected to open early in 1958.

$l Million Subdivision

San Clemente, Calif.-Completion of. a tl4lot, $1 million exclusive subdivision'here was announ.ced. It is a projecf of the same trust that develooed the townsite. of San Glemente.

CTEAN

Cleon, uniform sfock from enclosed worehouses. products thot build good will os well os repeot soles!

FAST

Fost delivery from our own worehouses or direct from monufoclurers. Regulor delivery schedules in northern Colifornio.

True quolity meons thot you will be well sotisfied with every order you ploce with Western Pine Supply Compony.

BRAE,E

(Continued from Page 48)

Lumber Dealers, Magazine, Helped Spur Progress

Three years ago, this special l2-page House & llorne report relates, lumber dealers-to meet the growing competition of prefabricators offering builders ready-made, factorysized components-developed their ris'n LuReCo (Lumber I)ealers Research Council) pre-assembled panels of standard dimensions on an 8-foot, ceiling height module, and a 4-foot u'idth module.

During the past trvo years, it adds, still more progress was made 'lvhen the American Standards Association, the Research Institute of the National Association of Home Builders, and House & Home sponsored a series of six industry Round Tables on coordinated parts and standardized modular dimensions for all home building components, materials, products and appliances.

At present, the magazine reports, 1,000 LuReCo dealers offer a full line of house-framing components pre-sized to fit together in modular-designed houses of virtually any size and room layout. Explaining the rnain features and advantages of these LuReCo units, it says:

"Lumber yards have the volume to knock 'lvall panels, roof trusses, and gal>le ends together on jigs cheaper than most builders, but the prices they charge still shorn' a wide range. Some dealers (mostly in the South) sell solid exterior r,vall panels for as little as $6.50;many others charge $13.50. Some dealers sell 24-foot clear span trusses for $16 ; others ask $22. Average price for 4xS-foot solid panels rvith Plyscord sheathing is about $11.50; average price for 24-foot clear span {-fctot-I2 foot trusses u'ith overhangs is about $18; corresponding gable ends average about $37.75.

"One reason Bob Schmitt, of Berea, Ky., can build $3,000 under his FHA appraisal is that he buys his rvall panels all ready for erection from his lumber dealer, paying $8 for 4x8-foot solid panels, $56 fcir windorv panels rvith a doubleglass at'ning bedroom r'vindow and screen in place; $71 for door panels complete rvith storm door. Says Schmitt:

"I could make these panels on my own jigs for the same direct cost as my lumber dealer, but ifI did I would run up my purchasing cost, my supervision cost, and my handling cost. I would slow down my erection and tie up more capital longer."

One section of this llouse & Home report is devoted to a new research house of the National Association of Home Builders that has been erected primarily with coordinated components, including LuReCo panels and trusses, and some ne\ r, factory-assembly modular bathroom components.

New Advances Being Introduced

Emphasizing the trend of many prefabricated house manufacturers to tap a second market by selling their cornponents rather than pieces, the magazine arlcls :

"Just this month one of the country's biggest prefabricators has decided to sell a full linc of fitted components. Thyer is announcing a new Modular Building Products clivision to sell the most complcte line of coordinated components ever marketed by a single supplier all the components LuReCo offers but also rnechanical components sized to fit them. And whereas LuReCo sells only cornponents that can be made in a local lurnber yard, Thyer will enlist the help of many otl-rer manufacturers. All Thyer components will be designed to fit the standard 8-foo: high ceiling and a 16-incl-r wall module. Many will offer important new features not otherwise available."

ond out...

lVestern Red CedarThis giant cedar reaches its finest development in the rainy forests of British Columbia's southern coast, where it may grow to 200 feet tall and 18 feet in diameter. With its straight, beautiful grain, light weight, working ease and exceptional all-weather durability. Western Red Cedar is highly esteemed by home builders the world over, for both exterior and indoor use. It has a very low shrinkage factor and its cellular structure gives it a very high insulating value. Heightening the interest of this fine wood's attractively figured grain is its wide color variationranging from a delicate straw tone to a dark ruddy brown. Left in its natural state, or stained, bleached, varnished or painted, Western Red Cedar graces every setting with a rich look of warmth and character.

Manufactured

REPR

ESENTAIVE:

Beautifies as it protects!

I216, 2*8, 2x10, 2xl2 for remanufacture to any desiredpattern

FORREST WILSON

Mohoney Heods Pocific Coqsf Division of Grqce & Co. Lumber, Hqrdwood lmports

J. A. Wilbur, Jr., vice-president and general m-anager of the Pacific Coast division of W. R. Grace & Co., announces the recent appointment of George H. Mahoney as vice-president and general manager of the company's Pacific Coast lumber and imported plywood and hardwood operations. Mahoney, a veteran of more than 30 years with the Grace organization, formerly served as vice-president in charge of its Pacific Coast general import-export operations. He has traveled extensively in Central America, Peru, Chile, Bolivia, Venezuela, Brazil and other South American countries

in the interests of developing trade for Pacific Coast products.

The company's lumber and imported hardwood sales will continue under the management of Henri A. Muth, and imported plywood sales and purchases under the management of Jan van Wyngaarden, both headquartered in San Francisco. Muth is a veteran of 37 years in the Grace organization and has served in various phases of the operations, specializing in lumber products since 1945. Van Wyngarden is well versed in various phases of importing and exporting, coupled with active Far East experience both in Djakarta and Hong Kong. In addition, he is also vice-presi-

lnot tn eaae You May Forget

As rve approach another celebration of the lndependence of this great nation on July 4, let us fervently remember some words recently quoted by Jack Dionne in his Vagabond Editorials: "lf I had myrvay, I rvould gather up all the Communists and other enemies of our way oflife, and I would ship them out of this country. on a ship of stone, with sails of lead, over a sea of fire, r.vith Hell for its destination."

And these words of the great U. S. Senator Daniel \Webster: "I shall knorv but one country. The ends I aim at shall be my country's, my God's, and truth's. I was born an American. I will die an American."

Let these words rvaves !

your hearts as long as Old Glory

['lvu'ot.,<l

& Co. also n.raintirins Northu,t'st lttntbt'r heacl-

in f'ortland uncler thc nr:rtttgcnrcttt oi l,ou'eli E.

t:rttrrrr. in chargc,,f softu'ood procttrcnrctrt. I'attot-t has lteen actir-elv identihed n ith lrrrrrlrcr olrerrttions since his gradrration from Oregon StlLtc Collcge in i9.50. Southern C:rlifornia and -\rizona salcs :rrc unrlcr thc sr-rpcrvision of \\-illiam K.

Srriter, Jr., manager, I-<.,s -\ rr gel cs i t'trport-cxllort dellartlnent. Srriter is u'idely knou'n in Sorrthertr C:rlifornia tlomestic and ioreign trade circles.

The parent conrl)ilnv, \\'. li. (ir:Lce & Co., startecl ir.r South -\r'ncrica nrore than 100 ycars ago rts a small traclitrg firrt'r. Ttlclar', Grace an<l its <lir,isions;rnd subsicliarics eurplo\- ()\-er +2.000 r)ers()lrs. Irr ltdrlitior.r to the Pacihc Crtast clivisit.rrr's

PINE AGENCY,INC.

George H. Mohoney Williqm K. Suirer Jqn von der.rt of the Imported lI:rrdu'ood

--\ssociatior.r. (]race

(luarters

.l

rgoorden Lowell E. Potton Henri A. Murh

H. Mohoney Suirer Wyngoorden

growing importance in imported hardwood plywood and lumber products from the Far East, and the company's well-known and long-established shipping interests, W. R. Grace & Co. is also active in the chemical industry, banking, air lines, merchandising, foreign trade, paper, textile, paint and food manufacturing, insurance brokerage, agriculture, mining and outdoor advertising. The company maintains general headquarters in New York City, and Pacific Coast division headquarters in San Francisco. The Pacific Coast division of W. R. Grace & Co. also maintains branch offices at Los Angeles, Seattle and Portland.

ldo Cunner Elected President.of

L. A. Hoo-Hoo-Ette Club No. I

Los Angeles Hoo-Hoo-Ette Club No. t held its June meeting on the 10th at Rodger Young auditorium and installed the 1957-58 officers elected at the May meeting of the 13th at the same site. After a fine dinner served at 6:29 p.m., the luml>erwomen in an impressive, sincere ceremony conducted by Anne Murray, one of the club founders, installed the follou,'ing officers for the coming club year:

President-Ida Cunner, Marquart-Wolfe Lumber Co.

1st Vice-President-Roberta Kinkade, Regal Door Co.

Znd Vice-President-Mildred Evans, Lindsay Lumber.

3rd Vice-President-Violet Neal, Tropical & Western.

Secretary-Nell Holland, Lawrence-Philips Lumber Co.

J1s25111s1-Ann Baker, Tarzana Lumber Co.

Publicity-Bessie Stewart, C. P. Henry Co.

Initiation-Barbara Speth, Georgia-Pacific Corp.

Membership-Jeanne Serviss, S & S Lumber Co.

Parliamentarian-Marguerite Dixon, Allied Veneer Co.

In attempting to make a group photograph of the assembled Hoo-Hoo-Ettes in meeting, The Merchant's photographer suffered a fall from a folding chair and spoiled some earlier photos of the installation. Additional photos will be taken when the new of,ficers convene their first meeting of the 1957-58 season in September after the Hoo-Hoo-Ettes' summer hiatus.

Door prizes at the June 10 gathering were donated by Tarzana Lumber Co. and awarded to Mildred Abbott and Jeanne Serviss. The birthday gift went to Peggy Mottola. President Marguerite Dixon presented corsages donated by Allied Veneer Co. to members honored for devotion and long hours of wolk for the club; these were Corrine Adams, Mildred Abbott and Jerry Howe.

Excellent color slides taken by Violet Neal and Dee Hoy at each meeting of the past year were shown by Miss Hoy and most of the ladies purchased individual prints for their own albums.

It was announced that the annuai garden party of the club later this summer will be held this year at the beautiful Pasadena home of Mr. and Mrs. Max Hill of the H. M. Nelson Lumber Co. at a date to b.e announced.

T, M. Gobb Sends Pruitt to Sqn Diego

Bill Pruitt, formerly with the T. M. Cobb Company sales stafi in Los Angeles, has been placed in charge of the San Diego branch offrce, announces Chuck Corwin, sales manager of the wholesale building materials distributor. Pruitt will cover the dealer trade in all of San Diego county and manage the warehouse facility.

Specify DURABTE'S PTYWOOD

a Product of Durable Plvwood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella

Darable's $r,000,000 plant inoestmed-wbicb includ'es tbe fnest equipment aoailable-assures you ol consistent qaality,

D".oirrg California dealers with a combined Annual Production of over 100,000,000 feet of Douglas fu INTERIOR and EXTERIOR plywood Tbrough qualifeil iobbers only.

Dpecializing in TRUCK & TRAILER* delivery as well as Cadoad lots.

*All Truck and. Trailer sbipments protected. by POLYETHYLENE cooering in addition to tarpaulin,

Strength, durab'i,l'ita, structural ut'ili,tA

corne w'ith

Do uglas

Fir

one of the dependable woods from lhe Western Pine mills

Construction Specifiers Heqr Lumber, Millwork Mens' Ideos

"lurnfsl-Millwork-Their Realistic Application" was the subject of the Construction Specification Institute meeting in Los Angeles, May 22. Five members of the technical research committee for carpentry and millwork (Da1id Leonard Halper, chairman) presented a panel and then a very lively question and answer forum.

Erik Flamer, representing the Southern California Retail Lumber Association, discussed "Realistic Use of Construction Lumber." Mr. Flamer emphasized the need for grademarking of all construction lumber and, further, the absolute necessity for a more objective approach in setting up structural requirements for lumber, wherein more Standard grade could properly be uied. As an example, he cited the discrepancy in the building codes of Los Angeles City, Los Angeles County and Long Beach.

Philip Latasa, a hardwood wholesaler, pointed to the fact that "Hardwood Is a Raw Material." He stressed that hardwood lumber grades are set up as a means to describe the number and sizes of pieces of clear stock that may be cut from a board, and in no wise are intended to describe the appearance of a finished product that is made from hardwood. Mr. Latasa graphically demonstrated this fact by showing various pieces of hardwood and illustrating how their grades have no relationship to their appeanance in cabinet work and other millwork.

This strong, tougho straight-grained softwood is a first choice for any lumber use where strength, stifiness, load-bearing capacity and nail-holding power are important. Popular, too, for interior trim and millwork.

The Western Pines

Byron Taylor, a director and the immediate past president of the Woodwork Institute of California, named some of the "Problems in Specifying Millwork." He described the millwork grades for both hardwoods and softwoods as set forth in the Manual of Millwork, W.I.C. As a mill owner active in the execution of architect's plans and specifications, he emphatically asserted that it is impossible to specify millwork in terfns of lumber-grading and dressing rules. Mr. Taylor requested that all architects and specification writers avail themselves of the technical services proffered by the Woodwork Institute.

"Lumber and Millwork From the Specification Writer's Viewpoint" was most capably summed up by Martin Hegsted, supervising specification writer, California State Division of 'Architecture. Mr. Hegsted showed how the state of California avails itself of technical information provided by the various organizations such as the W.I.C. and the S.C.R.L.A. In illustration, he cited the fact that in seven pages of millwork specifications, the state of California. refers to the W.I.C. Manual of Millwork 17 times-thus making certain that their specification is in accordance with the latest standards and practices of the trade.

Following these four introductory talks, Les Harter, technical consultant for the Woodwork Institute of California. moderated the question-and-d.nswer period. Evidence of the interest in the subject is the fact that the audience required the program to be extended an hour longer than the time allotted, and the meeting was adjourned with several questions still left unanswered. It was the consensus of those present that such a "meeting of minds" is most beneficial to the specification writer and to the various segments of the building industry.

(TelI them you saw it in The Cal'ifornia Lumber Merchant)

Write for rnm illustrated book about Douglas Fir to: Wrsrnnn Prxo Assocrerron, Yedn Building, Portland 4, Oregon.

ldaho Whlte Plne

Plne

lhcte woodr from flre Wcclcrn PInc mlllc

SPnUGE

PIIIE LARCH

jtaditg, taercscr|

TODAY'S WESTERN PINE TREE FARMING GUARANTEES LUMBER TOMORROW

ERATloll Flx,..

5r-.:'.:'.

when it comes to

modernizing your existing showroom-or buildine a brand-new one for room-or building for -.that matter-you'll be time and money ahead to let GAREHIME CORPORATION take the headaches out of the job.

An elficient store planning service and expertly trained display artists will handle your particular job from start to fnish. No business interruption-you can supervise the job with plenty of trme to spare.

Contact GAREHIME for a free estimate and full details about its Complete Package Plan.*

*Stora Plqnning Scrvictsspaclolirlr in lumberyord m.rchondiling.

4so rowNsEND sT.

Agriculture, Interior Sign Order Exchonging Londs in Oregon

New

The Secretaries of Agriculture and Interior took a major step in untangling the complicated federal land pattern in Oregon by signing an order exchanging certain lands under their administration. The lands have formed a checkerboard pattern, with the Forest Service administering the even number sections, and the Bureau of Land Management, the odd. The Cordon-Ellsworth law directed this exchange.

Secretary of Agriculture Benson and Secretary of Interior Seaton both point out it will permit economies in management, simplify the administration of timber sales, and reduce the present public confusion over differing procedures.

*Uring DALEY STOR€ FIXIURES cxclu.iyaly-in I qttroctiye colorr, thele ffxlures sell merchqnditFnot rlore it, *Cqrrying compl€le rlockr-hqnd ond powsr loolr, builderr qnd <qbi- n€l hqrdwqrc, mi.celloneou5 hordwore, gqrdan gquipmenr, elqcrri€ql ond plumbing supplisr.

WHOIESAIE HARD\MARE

PHONE SUtter l-8352

These lands are so intermingled because the federal government in 1866 granted to the Oregon and, California Railroad the odd sections of lands within a certain distance of the railroad line. When the railroad did not comply with the stipulations of the grant, the land was revested and given to the Bureau of Land Management (then the General I-and Office) to administer. The even sections meantime had been included in the national forests and administered by the Forest Service along with other timber and watershed lands reserved from the, public domain.

for 5O Baxter

VACATION

Job tron rto.t to fini9h.

SIORE FIXTURES lhroughoul. Over opening otterb lo lhe !oa<e!r of

NO W! LON GLYFE Handsplit Redwood Fencing

Polings - - Mortised Posts - - Splir Roils

Get them when you want them at

5o. Pqsqdenq:

855 El Centro 5t.

RYan l-t197

SYcqmore 9-1197

Cobinet qndFixture Mqnufqcturers Guild Orgonized for Colifornio leqdership

A long-awaiied step has recently been taken by leading cabinet and storc-fixture manufacturers in California with thc formation of an association to establish a better unclerstanding of manufacturing problems ancl to n ork tor,vard a general ir-r-rprove-

solid PHILIPPINE MAHOGANY

n-rent in the industry by a more thorough dissemination of information and data to the architects and buyers.

An entl.rusiastic group of manufacturers fron-r Sar.r Diego, Los Angeles, Santa Barbara, Fresno, Stockton, Oaklancl and Sa.n Francisco met at the Santa llarbara lliltmore, May 24 and 25, and the Cabinet and Fixture X,fanufacturcrs Guild was formally organized. John Nordstrand of Mullcn Manufacturing Co., San Francisco, lr.as electecl president ; E,rnest Friedman, Standard Cabinet \\rorks, Inc., I.os Arrgeles, u'as elcctcd vicepresiclcnt and Leo Roselyn, Unit-T'iilt Storc Equiprrent Company, San Francisco, was elected secre tary-treasurer. Meetings of the entire r.r.rernbership are to bc held serlri-annually.

A program will be dcvcloped to prolrote thc products of the cairinet industry. This rvill inclu<le developr.nent of a r.r.roclel specification for cabinct worl<, collaboration u.ith suppliers :incl thcir associations to give wider-sprcacl circulation to tl'rc story of fine rvoods ancl quality c:rbinet worli, establish stanclarcls of cluality, ancl investigate ncw r-natcrials, equipment aurl proccsses.

Candi<latcs for manager of the association are prcsentll' ltr ing intervierved. Upon his selectior.r, an office for hanrlling cif associatirin r-natters rvill be establisl-red, reports the \\'t'bcr Shou'case & Fixture Co., Inc., Il.O. Box 11065, Kearnev Station, Los ,\ngeles I 1, California.

Compfefe Sfocks of Quolity "iLCO" Mohogany SIDING . PANELING

New Deqler Aids from Morlite

Ncw estirnator charts to enable tl.re clcaler sale snren and counter men to rnake rough, but safe, quotatior.rs on paneling rooms with Marlite are no\L' available from the nranufacturer, Marsh Wall Proclucts, Dover, Ohio. The charts provide a complete figure for materials, including paneling, adhesive, moldings, caulking, polish, touch-up, cleancr solr'ent and cutting waste. There are separatc estintator charts for tongue-anclgroove planks ancl blocks, and for ,l'-rvicle sheets. Dealers may obtain the charts free not only for thcnrselvcs but also for thcir contractors.

Federcrl Aid Proiects . .

llAllT& RU$SEtt, lnG.

RAIL & WAIER . DO'IAESTIC & EXPORT

RAIL TRANSIIS

Douglos Fir

White Fir

lnlond Fir ond lorch

Western Hemlock

Ponderoso Pine

Sugor Pine

Engelmonn Spruce

Weslern White Spruce

Sitko Spruce

Port Orford Cedqr

Western Red Cedqr

lncense Cedor

Redwood a

DOUGI.AS FIR PLYWOOD

lnterior ond Exferior

Hordboord Overloy

One ond Two Sides

Hordwood Foces on Fir Core

Boot Hull Plywood

long Scorfed Plywood

Exotic Hordwood Plywoods

Ribbon ond Rotory Cut

a

Philippine Plywoods

Dimension

Plonk ond Timbers

Studs

Shiplop ond Boqrds

Shop ond Foctory lumber

Industriol ltems

Mining Timbers

Poneling ond Uppers

Gutters a

Mouldings ond Millwork

Window ond Door Fromes

Cut Stock

a

Loth

Shingles ond Shokes

Bevel ond Bungolow Siding a

Overheod Goroge Doors

Douglos Fir House Doors

Flush Doors a

DANT & RUSSEIL, INC.

BRANCH OFFICE

tOS ANGELES, CAIIFORNIA

2625 Ayers Avenue, ANgelus 9-0174

Crescent City, Calif. was approved a $14,800 advance to finance preliminary planning for a million-dollarivater system improvement project by Commissioner John C. Hazeltine of the Comlnunity Facilities Administration. N{odernizatictn of the 1912 system includes replaceurent of lines and ecluipment and erection of a new 250,000-gallon elevated storage tank, u,ith construction due to start in 1958.

Pima County, Arizona, School District 1 u'as approved $161,200 for planning of 134 nerv classrooms and other school facilities at Tucson. announces HHFAdministrator Cole. With a population jump of 140,000 in 1956 from 85,400 in 1950, 96 nerv classrooms were built in the district during the past 12 months, all now occupied. A recent P-TA census indicates the nerv units will be needed as soon as possible. The nerv construction program, to start this year, rvith additional units this fall and the spring of 1958, and to cost an estimated $4,724,650, rvill include trvo nerv junior high schools, four new elementary schools, 27 additional classrooms, five junior high classrooms and auxiliary rooms' auditorium, cafeteria, stage, kitchens'

CFA Commissioner Hazeltine approved a $1,350,000 loan to Colorado A&M, Fort Collins, Colo., to build a dormitory housing 412 rvomen students.

Richard M. Mitchell, field representative of the Fecleral Housing Administration, San Francisco, told Hollister, Calif., councilmen that the city could probably get federal funds for slum clearance if an ttrban renevual Program were initiated.

CFA Commissioner Hazeltine approved a $77AO advance to the Woodland School District, Yolo County, Calif., to plan a neu' elementary school to cost $500,000 and start construction later this year.

Acting Commissioner Richard L. Steiner of the Urban Renen'al Aclministration approved a $121.690 federal grant to the Caliiornia State Dept. of Finance to aid general planning of municipal improvements in Claremont, Fremont, Livermore, Los Altos, Mill Valley, Mountain Vierv, Nen'ark, Roseville, Santa Cruz, Seaside, Upland ar-rd Yuba City. This u'as the first federal grant for small localities in the state.

CFA Commissioner Hazeltine approved a $10,932 advance to Newman, Stanislaus County, Calif., to plan a nerv elementary school to cost $617,922 and start construction by January 1958.

The Stanislaus County, Calif., Plannins Commission receirred approval of a $24,820 federal gratrt from Acting URA Comn-rissioner Steiner to plan development ar.rd grou'th of the region, encompassing parts of San Joaquin and N{erced counties, and involving Modesto, Trrrlock, Oakdale, Riverbank, Ceres, Nervrnan and Patterson.

CFA Commissioner Hazeltine approved tu,o advances totaling $,+9,390 to the Oregon State Board of Higher Education in planning a new classroom building at Portland State College and a physical education building at Eastern Oregon College, LaGrande.

Federal Housing Administrator Albert M. Cole approved the u'orkable program of Guadalupe, Calif., for long-range elimination of slums and blight, making it eligible to apply for further lon'-cost public housing. A nelr'ly formed planning commission is now 'rvorking rvith the Santa Barbara County Planning Commission.

Sltippers of " Featber Soft" Pine and " Silaer Featlter" Vhite Fir

ilckel Lumber Compag

Exclusive Soles Agents:

. FEATHER RIVER LUttnBER CO.-Sloor

. KELSEY TUMBER COMPANY-Kelsey, ond Loyolton Colifornio

Super-Solesmqn Does Job

Lee Andrervs has resigned as director ttf thc Community Disposition stafl of the Housing ancl Hor.tte F'inance Agency after having organized and directed one of the largest real esl.ate sales operations in history-the sale of approximately $100,000,000 u'orth of rcsidential and commcrcial property ini,olvirrg son-rc 12,000 transactions at the Atomic Ilncrgy Com-

3382 EL CAMINO AVENUE P.O. BOX 6155, CCC STATION SACRAMENIO 2I, CALIFORNIA Phone: lVonhoe 7-8675 Teletype: SC-67

mission's instailations at \\-ashington.

Oak Ridge, Tennessee, and Richland,

Orqn Schultz Heqds Moyfoir Scrles

Croft Louisiana, Inc. announces the organization of a ne\\' distribution o{fice lor the N'Iayfair line of horizontal sliding alttminunt u'irrdou,s, single hung rvir.rdou.s, aluminum an'ning rvind<lu's and jalousies. To be called Ntayfair Sales of California, Inc. this ne'rv office u'ill introduce these products to California rvith exclusive distribution in that area.

Hea<liug the California organization as vice-president in charge of sales is Oran Schultz (lef t).

J. T. Husson is the new general manager. Jim Adams, regional sales manager for Croft Louisiana, fnc., is moving from Austin, Texas, to Phoenix, Artzona, to better service the u'est coast sales office. At present time, a factory representative of Mayfair Sales of California is in Lafayette, La., to complete arrangements betlreen the tu'o companies. Mayfair Sales has appointed Hogan Wholesale, Oakland, California, as dealers in the Bay area. The new Mayfair Sales of California, Inc. office is located at 2O6 Palm Avenue in Burbank.

Croft has been manufacturing the Mayfair aluminum n indou's for several years .r,vith distriltution throughout the United States. A competitively priced residential line of topquality aluminum nindou's, they are completely u'eatherstripped and have been rvidely used throughout the E,ast Texas and Oklahorna are;r lvhere they have been tested under very severe r,r'eather conditions. Al1 of the .rvindor-s are equipped s'ith extruded vinyl plastic r,veather stripping u'hich is guaranteed by the manufacturer for the life of the building.

Increqsed Demurroge Chorges

On June 7tb, the ICC authorized increases in demurrage charges but not to the extent requested by the railroads. Present charges are $3 per <lay per car for the first four days the cars are held beyond the two days of "free time," and .$6 per clay thereafter. The railroads requested charges of $'{ per day for the first two days after "free time," $7 a day for the next two days, ancl $10 a day thereafter.

The Con-rmission authorizecl the rails to file scheclules providing for charges of $4 a day per car for the first four days beyoncr "frce time" and $8 a clay thereaftcr. It also authorized the railroa<ls to inclurle Saturclays, Sundays and holidays in computing the charges after a car has been held four r,l.orking days or two days beyoncl "free time." The ICC denied the proposal to reduce the present maximum numbcr of four debits which may be offset by credits earned under the average agreement.

The Cornrnission orclcrecl the railroa<ls to canccl the proposecl schedules norv under suspension on or before July 8, 1957, rvithout prejuclice to their filing nen' schedules rvhich u'ill conform to the findings of the Commission, reports the National Retail I-umber l)ealers Association.

Helms-Brown to Son Rqfoel

Partners Stan Helms and Frank Bror,r'n relocated their wholesale lumber business in "marvelous \Iarin" on Jrrne L The firrn's new mailing adclress is P.O. Box 575 ar.rcl the phonc has been changed to Glenrvood 6-0733. For the past several years, Hehns-Brown Lumbcr Co. had bcen headctuarterecl in the Nlatson building, San Francisco.

PtilE e FtR SEtECfS

When You Buy PINE ond FIR From Us, You Buy From FINE, DEPENDABLE MILLS in Northern Colifornio ond Southern Oregon

Speelellzlag la lllrcd h6-l aad Cars

Representing in Southern Calilornio:

BERCUT.RICI|ARIIS LUMBER GO. of Sqcrqmento 2aahtV y'q*nAcn ?todqcta

TIIERE IS ll(l SUBSTITUTE F(lR EXPERIE]IGE

Over 50 Years of Service to the $Toodworking Industry - -

Furnishing Machinery for Every Purpose

Seraing Neu Mexico, Arizona, Soutbern N eaada and. Soutbern Calilornia

Representing

BERTHETSEN ENGINEERING WORKS

BUSS MACHINE WORKS

CHIPCRAFT COMPANY. INC.

CKTMACHINERYCO.

G. M. DIEHI. '\AACHINE WORKS

GRINDING & POTISHING MACH. CO.

HANDY MANUFACTURING COMPANY

INDUSTRON CORPORAIION

IRVINGTON MACH]NE WORKS

MEREEN-JOHNSON MACHINE COMPANY

NEWMAN MACHINE CO'\APANY

B. M. ROOT COMPANY

OTIVER MACHINERY COMPANY

R. B. RODGERS iAFG. COfiIPANY

SOTEM MACHINE COMPANY

JAMES t. TAYIOR MFG. COMPANY

TRI.STATE MACHINERY CO.

TURNER MACHINERY CO.

wAu.AcE-uNtoN Toot co.

WYSONG & AIII.ES COMPANY

FOR GREATER PRODUCIION _ FASTER SERVICEBETTER END PRODUCTSCAtt US IODAY ... Becquse lhere is no subsliture for EXPERIENCE

Since 1906

Stun[sr! lLumbtr @ompiln! llnt.

SUGAR PINE INCENSE CEDAR

22g W. Ftorence Ave.

ORegon 8-2141

P.O. Box 609

PONDEROSA PINE WHITE FIR

tnglewood, Cqlifornirr

Soulhern Colilornirr Sofes Agenls Pickering Lumber Corp. I Wesr Side fumber Co.

New TRACT Developments . . .

Costa N{esa-Tract maps foran lS-home subdir.ision south of 18th street betrveen Westminster and Santa Ana avenues have been approved by the City I'lanning Commission.

Ilnena Park-Planners have been granted a variance for

Hi-3#JJtS

CO'NPIETE STOCKS OF DRY VERTICAT & FLAT GR,AIN

C & BTR. DOUGLAS FIR l " lhru 6" thick up to | 8" wide up to 32' long : DRYPHONE-WRITE-WIRE

CLR. HRT. REDWOOD f " lhru 8" thick up to 24" wide up to 24' long

construction of a 4O-unit circle and Bth street.

San Dimas-A 47-smt line arrd east of Ramona R. & \\'. Construction Co.

apartment project at Grarnercy tract on 21 acres north of Baseavenues has been approved by

Duarte-A major subdivision of 96 acres north of Fish Canyon road and east of Vineyard avenue u'ill be developed into 360 single-farnily residences by the General Development Corp. of l,os Angeles.

Iru'indale-Subdivision of 14 acres by Hunrry Investment Co., Temple City, into 16 industrial lots has been approved b1. the Regional Planning Commission.

I-os Alan-ritos-This community had a total of 181 acres subdivided into 710 lots the first three months of 1957 to lead the rest of Orange county in nerv tracts.

Goleta-Permits ft,r 54 nerv homes to be built at more than $750,000 construction valne l-rave been issued lty the Santa Barbara County Building Dept.

La Puente-Approval ol a 172-acre subdivision for 797 residential lots has been granted Don \\rilson. on'ner and subdivider, by the ltegional I'lanning Colrrmission for north of 5th zrvenue and east of Jellick.

Buena Park-Sharv Construction Ct-r. has filed application for permits to brrild a 123-dr'velling tr:rct south of Crescent avenue on the east side of Holder street at valuation in excess of $1,500,@0.

Westminster-County planners har.e approved a landuse variance for Breitfeller Sales, Inc., to establish an Bunit business development on thc south sidc of Gardcn Grorre boulevarcl u'est bf Knott street.

Fullerton-The Orir.nge Countv Bounclarv Commission has authorized annexation of a 228-acre parcel located south oi the present city limits and extcnding beyond Hermosa drive and bounded on the east by existing city limits and on the west by portions of the La Habra city boundary.

La Habra, Calif.-Councilmen have approved a 57-home subdivision at Valley llome avenue north of Gregory lane.

Tustin, Caiif.-County planners have approved a 57-home

"A Aaelteh lpa Sueay l)urye"

Redwood And Custom Milling

tract on the horth side of Santa Clara avenue 679 feet east of Yorba street.

Anaheim, Calif.-Permits have been issued to Marquis E. Pitman, Jr. to construct 11 homes in the 1800 block of Broadway at $127,500 cost.

Tustin, Calif.-A 33-home tract is planned on the west side of Holt avenue near Warren avenue.

Anaheim, Calif.-Permits of $680,000 valuation have been issued for construction of 68 single-family dwellings at Orange avenue and Gilbert street; also for 27 homes to be built at Wilkins way and Orangewood avenue for $216,000.

Buena Park, Calif.-Fifty permits totaling 9787,264 have been issued for dwellings to be built in the Emery tract.

Midway City-C. Michael, Inc. has been issued permits valued at $1,009,000 to develop a 9S-home tract on 23 acres

south of Hazard street, north of Bolsa avenue, and west of Cannery road.

Orange-Plans to annex a T4Gacre parcel have received authorization of the Orange County Boundary Commission; property elxtends from east of the town of Olive to Cerro Villa Heights, residential area in the hills back of Villa Park. Wasco, Calif.-The city council approved plans of Harvey S. Holloway to subdivide a tract between Palm and Maple avenues into a 70-lot subdivision.

Villa Park supervisors have approved 46 single-family dwellings on 8 acres at Serrano drive north of Meats avenue.

County supervisors issued a permit for a 56-home subdivision on 13 acres west of lfoover street and south of Garden Grove boulevard in'Westminster.

BONNIITGTON LIIMBDR OO.

Dougtor Flr

Ponderosa ond Sugor Plnc

?Onahaak Daatfo*z TO CATIFORNIA RETAII, YARDS Redwood

Moin Office:

Phone YUkon 6-5721

505-6-7 Morris Plon Bldg.

717 Msrket St., Son Frqncisco 3

$75,OOO Fire in Tucson Yord

' Tucson, Ariz.-A large part of the S & W Lumber Co. was d-estroyed by fire June 3 at a loss estimated at $75,000, with the usual crowd of gawkers estimated at 10,000 persons complicating the work of the fire-fighters. The fire was believed to have started in the wiring. It broke out about

In Soufhern Colifornio' MATE & PARKINS

Phonc EDgewood 2-7536 P.O. Box 373, Covinq, Colif.

Plyrrood

Shingler ond lorh

7 :30 p.m., lune Z,and burned till 4 OO a.m., said Ben J. Wr<ibel, president of the yard, and piles of lumber, insulation and roofing materials continued to smoulder through the night. The Arizona Star said of the spectators: "The milling gar,r'king and stumbling crowd clogged East Speedway, Br-oadway, 5th Street and Swan Road with hundreds of cars-hindering fire and law-enforcement units during the fire; only the efforts of the city police and sheriff deputies kept the traffic from becoming total chaos."

Jock Allenby Heads Block Bori Glub

Jack Allenby (left), sales manager of Ukiah Pine Lumber Company, was elected president of Black Bart Hoo-Hoo Cluub 181 at a dinner meeting in Ukiah; May 24. Allenby succeeds Jim Hennessy, Hollow Tree Redwood Co., the first president of the new club. Allenby, along with the club's other new officers and directors, will be installed at the evening meeting, luly 17, at the Maple cafe in Ukiah.

Cclofcx

Other new officers are: first vicepresident, H. P. "Bud" Crofoot, Crofoot Lumber Co.; second vice-president, Harold lfess, fndependent Redwood Co. and secretafy-treasurer, Bob Vice, Richarclson Lumber Co.

Directors are Fred Christie, John Crofoot, Crofoot Lumber Co.; Swen Gummer, Builders.Lumber Co.; Jim Maher, Ridgewood Lumber Co.; Gil Sissons, Sissons Lumber Co.; Henry Hulett, Willits Redwood Products Co.; Bill Scott, Masonite; Frank Crawford, Crawford Lumber Co., and Warren Lindberg, Lindberg Lumber Company.

A total of 40,0(X) Americans were killed in 1956 trafEc accidents.

lfe St ,lze ,n pnSER yeao OROERg

Douglos Fir ond Redwood

Kiln Dried Gleors

. Douglos Fir Gommons

Glesrs & Exposed Becrms

. Ponderoso Pine - Plywoods

. Simpson Producls - Sheetrock

,,SATISFIED CUSTOftTERS

OUR GREATEST ASSET"

MODERN DRY KILN

Gcrgo Hondling ond Whorfing

Gontractor ond loborer Groups Renew 5o. Ccrlif. Conlrocts

Four general contractbr associations and the Southern California District Council of Laborers late last month announced a "memorandum of agreement" renewing a contract covering 30,000 workers. Joseph Christian, secretarytreasurer of the Construction Trades Council, said the 5vear agreement provides a wage increase of. frc an hour July 1, 18c an hour next May 1, and an additional 2fc an hour on May 1 to a health-and-welfare plan paid for entirely bi' the contractors. Involved in the negotiations were 24 locals in 11 Southern California counties and the Associated General Contractors, Home Builders lnstitute, Buildrng Contractors Assn., and Engineering Grading Contrac-

tors Assn. Association members earlier last month ratified a S-year pact with the Carpenters union calling for wage boosts ol Z2/2c an hour now, an additional 15c next year, and a loc employer contribution to the pension fund.

Stephen Freemon Joins SCR.LA

Stephen G. Freeman & Co. has joined the Southern California Retail Lumber Assn. as an Associate member. The wholesale lunrber firm is located at 2414 Zephe Rhine (P.O. Box 445), Newport Beach, Calif. Stephen G. Freeman is owner of the company and Eugene H. Charles, Jr. is salesrnanager.

lTell them you saw it i.n The California Lumber Merchant)

Servlce ls 0ur Stoelc ln Trade

Expert Hondling ond Drying of Your lumber-Fqst ServiceNEW ond MODERN FACIIITIES-INCREASED CAPACITY

These qre bul q few of the mqny feqlures

Offered By

L. A. DRY KltN & STORAGE, tNC.

Deqn Jones Buys Inlo 5&S Lumber Co.; Elected Secretqry-Treosurer

Iired Schiel, prcsiclent of S & S l-umber Co., I)orvne,v, Califortria, annorlnces the election of Dcan Jones to the position of secretary-trcasrlrer of the Reclr,vood ancl custor.n rniiling concerrl and an important stockholcler in thc reorg;urizerl rn'holesale dis-

tribution cornpany. Fred Schiel, Jr., ret:rins his position of vicepresi<lent, it was said.

l)ean Jones has been identifiecl in rvholesalc lumber sales in Soutl.rerr-r California for more than 10 years. He formerly represt'nted Sin-rpson Rcdrvoocl Company and rlore recently was rxanager for l',urel<a Redwoocl Company. He has a u'e11rouncled expericnce in both production and sales and secured an extensive training in administration and clistribution u.hile rvith Eurerka. His purchase of an intcrest in S & S places him in the executive posilion r,l'ith tl.re company.

"\\re u.ill carrlr on an intensive sales program from our Dou,ne\. concentration y:trd sclling I-CL, rail ancl carload shipn-reuts clirerct to retail lrrnrber rlealcrs and industrial accounts in this areir. \\re u.i11 also rrr:rintailr an inventor;', at ali tir.nes, in excess of 2 rnillit,n boarcl fcct of Rerli,r'oorl for local clistribrrtion," Jones said. "It is also onr intention to enter the eastern rnarket iu the verv rrcar fttture," he crintinucd.

The S & S yarrl ancl n'rill is locatcrl in tl.re heart of the greater I-os Angelt's indrrstlial area c)n a 20-acre sitc, u,ith 10-car S. P. spur ancl a complete renranrrfacturing mill facilitl'.

Pocific Coqsf Pqces Building

Durr & Rradstrect reports of building-llermit valuations in \Iarch of $543,913u,151, up 8.1fl from l'farch 1956 and 25.1/r' abor-e this Februarv, shol-ecl the l'acific Coast keeping pacc u,ith the mid-Atlantic arrcl liast-Cerrtral statcs. Neu. York ancl Los -\ngeles u'cre the le:tding areas-$188,501.37.1 and $120,342,013, respectively, in the r-ear's first cluarter-q'hile San l)iego's first-cluarter total of $30,8-11,977 gave it second placc on the u'cst coast. Szrn lirancisco came ncxt rvith $15,809,995 and Seattle u'as fottrth rvith $15;747,472 in the ouarter.

Curry Elevqted in URA

S. I-eigh Curry, Jr., forn.rerlv assistant regional counsel Ior urban renerl.al in ItHFA's regional ofhce in San lirancisco. has been zrppointed chief counsel of the Urban Reneu'al Administration.

\TH.LE'ALE T I M B E R S roBB,Nc

$AtE$ IDEAT$

a a

t Douglas Fir in sizes to 24" x 24" 2" - lengths up to24" x resawing up

Redwood in sizes to 12" x 1

Remanufacturing facilities for

Planer capacity for surfacing to 24' 24" to 34" x 34"

"You think moths are the only ones attracted by light ? Well, customers are, too," says Designer Mendell Broyles, who developed a dramatic new lighting system for the Pine Terrace Hardware store in Muncie, Indiana. This is an idea that is equally adaptable to any lumber dealer's showroom. "Light is appealing to a prospective customer. You can never have too much of it," says Broyles. With this in mind he installed 40 fluorescent units in the 70x90-foot building.

By using 4x8-foot fir plyu'ood panels to house three-bar 40-watt fluorescent lights, Broyles suspended the panels

from a steel deck room. The panels were supported bv steel trusses on beams. But the dramatic impact of the lighting system comes from the panels painted bone white contrasted against a black ceiling. It catches the eye of passing foot traffic, and cars on the highway can see the efiect through eight full-length windows in the store front.

Broyles figures fir plywood was the best material to use for the lighting system. "It could be suspended from the ceiling without any special reinforcements and was very inexpensive. Of all materials available, fir plywood could be adapted to the puipose the easiest," Broyles said. Said Owner Edwin Danner, "The whole system has been a tremendous success."

WE ARE OFFER,ING THE FINEST GIUATITY & SER,VICE

By CARGO from Our Mills qt Coos Boy ond Worehouse ond Yord ot Berth 135, Wilmington

HEAD LUTBER & PIYWOOD CO.

AND TO. CA I'FORN'A

Ittoy Housin g Storts-l O2,OOO

The preliminary estimate of 102,000 new nonfarm dwelling units started in May brings the seasonally adjusted annual rate up to 990,000 units, 50,000 higher than the April rate. An upward revision in the February figure of 800 units brings the esiimate of starts for the first five months of this year to 405,800

To Coll

EDWARDS

units, 71,400 units less than the first five months of 1956, said the National Retail Lumber Dealers Association.

The U. S. Department of Labor's Bureau of Labor Statistics announced the 96,000 units of private housing begun in May was the highe.rt rate this year-S/o above the April rate of 940,000 and l2/o above the&year low reached in March. Starts in public housing projects were up in May to 6,000 units, with units begun under the armed services (Capehart) program accounting for about two-thirds of these.

The May 1957 total of new public and private units combined, although ll/o higher than in April, was the lowest for the month since 1951 and was down l0/o from a year ago.

Carl Walker (left) has been named sales administrator of the Simpson Redrvood Company, a new position created inliew of the company's need for an expanded sales program inits increasing volume of fir lumber. Company officials said Mr. Walker's new post carries full responsibility for the sale of all lumber products.

+ ANg FRITZ R.OBER.T5 LUTNBER. CO. Dire* ",,1'il?r'ff#,1:T:l or rruck Pine - Fir - Engelmonn SpruceHemlock - 9irkn Spruce - Gedqr {230 E. Bondini elus 2-ll2l ror Ansrr.23, A Blvd. Colifornio

and Nlontana U. graduate, he originally calne from the pine cotlntrv and ser\:ed as general milnager several vears of the \\rinton Inclustries at l\'fartell. He joinecl M&X'{ \\iood \\-orking Co. in 1953 as general manaller of l'-urcka Recll'oocl Lumber Co. and his experiencc covers the irrclustrr' from forestrv through operations to sales. Ilis ofhces rvill ire :rt SIt's sener:rl offlce in Arcata.

T h c c aI i |r,r,.',,, r-..*f 3.tIt".:HI li''....r o- re grc t s zi'r v enrbarrassnrcnt carrsecl Ger,rrge fleli'i11e through incorrectlv identifvins him u'ith :u.rother lunrber firm in a photo calition on Page 76 oI thc June 15 issue. ]Ir. ]Ielr-i1le has been nrore tharr 30 ycurs rvith the Sinrl.rson I-ogging Co. oflrces in Los Angeles, as reporte<l in lr rccent, lcrrgthv story in this magazine.

McElroy Opens Morgon Hill Yord

X{cEirov Lunrber Corlp:rnr., pioneer I'eninsula rctailcrs, recently expancled its three-r'ard chain lo inclrrclc a folrrth vard at Nlorgan Hill, California. Thc ncrv branch, rvhich is nranagcd b.r'Dalc ]IcElrov, is locateci on Highwal' 101 :rt Livc C)ak Avenue, approxirnaleh'tr'vo miles north of tou,n.

fwin-Ciry in New SoCql Address

Trvin-Cit1' Lumber Co. has a new Southern California atlrlress, Suite 410 at 400 South Beverly I)rir,'e, llcvcrly Hills. The mailing arldress continues to be P.O. Box 3186, IJeverlv Hills, Calif., e:r<l the phones remain the sarnc: Irlraclshau, 2-7723 ar.rcl CIlestvier,r, 1 -6181.

for

yeqrs the excfusive choice of leoding builders, qrchitects qnd home owners throughout the country, hos come Cqlifornio!!

COwIPLETELY WEAIHERSTRIPPED with a lifetime guafantee.

ALL ALuMlNulYl FRAME AND SASH with narrow trim lines.

DUAL SL|DING SASH with full screen.

LIGHIWEIGHT SASH easily removed from inside for cleaning.

RUGGED CAM-ACIION IOCK gives positive seal of vents.

FLT SHSCREEN XIOUNIING gives beautiful exterior appeafance.

COMPTETE ALUMINUM SllL with no other added trim necessary.

EASY lNSIAttAIlON by nailing through Fin Trim and Sill Anchors.

MAYFAIR SATES OF CATIFORNIA, INC.

2O6 West Pqlm Burbonk, Cqlifornin Vlcloricr 9-3294

Ofiering a complete line of Mayfair borizontal sliding utindou,s, single bung u,indou,s, au,ning u,incJous and ialousies manafactured. by Crolt Louisiana, Inc.

Deolerships open in some Calilornis areqs. rrrrttltlrrrrtrrtl

,llAYFAlR SAIES OF CAtl;ORNlA, lNC. Dept. B-77 206 WESI PANT, BURBANK. CAI.IIORNIA

Se*l toclay a complele catalog ol tbe Mayleir lixe ol tesicl ential aluminum uindou-s.

Mount Whitney Lumber Co., fnc.

MANUFACTURERS OF PONDEROSA PINE . SUGAR PINE. WHITE FIR . INCENSE CEDAR

RRCC Committee Choirmen

The appointment of chairmen for ail standing comn.rittees of the I{echvood Region Conservation Council has been completed for 1957, announced \\'alker B. Tilley, IiI{CiC presiclent.

l,eacling the activities of the Council n'ill lrc: R. R. Chaf-

Pacific lumher lfealers$upply lrc.

Town 'Rqfions'Building Permits

\Vashington-The recent decision of the Town Council oi Nen' Castle, N. Y., to "ration" building permits was terured "a most unr'vise ancl discriminatory action which cannot be pern-ritted to stand unchallenged," by Joseph B. Haverstick, president of the National Association of Home Builders. He said NAHB strongly supports the Westchester County Home lluilders Association in its opposition to the Council's action. He added there could be no question but what the constitutional rights of property owners are involved ancl that the legality of the Council's action shoulcl be cletermined by the courts.

The New Castle Council meeting r-oted a rationing systerx for building permits intended to lirnit the number of building permits in the 23-square-mile unincorporated \\iestchester county township to 100 annually. It would give top priority for permits to persons ou,ning a lot in the tou'nship and who planned to build a house for their o\vn occupancy. Next in line would be the so-called "sn.rall builders," and finally the speculative builders.

"The pressure of increasing population, not new home building, is making inevitable the expansion of suburban cornrnunities, such as New Castle," Haverstick said. "The Council has taken a most unwise and discriminatory action which cannot be permitted to stand unchallenged. Furtherrnore, it is self-defeating. I know of no quicker way to stifle the vitality and economy of a community than to take an action such as New Castle has taken."

New Castle currently has a population of about 7,800.

fee, Berkeley, Conservation Adr-isory committee; Russell Ells, Willits, Membership and Finance; NIrs. Kenneth O. Smith, Willits, Youth Work; Jim Timmons, Arcata, Fire Prevention; and Dr. Sidney E. NIcGau', Berkeley, Education ancl Training. Bernard J. \'aughn, Fort Bragg, tr,as Junior Logging Conference committee chairman.

Long Dimension

or Orher Douglos Fir ltems

HUFF TUIUIBER COIUIPANY

I 16 West I l6th Streer

Los Angeles 61, Cqlifornio

Plymouth 6-8 | 9l

The A-IMA-NAC

(Continued from Page 6)

the Cornnrittee are J. C. Snead, C. S. Pierce Lumber Company; Louis Frame, l)iamond Xlatch Companv, and Ed Schlottharrer. \\'illard l-umber Company.

Stockton dealers on N{ay 27th heard a report of lumberstamping actir.ities in other areas of the state from Jack Pomeroy, the Association's execrrtive vice-president. While agreeing in principle to the need for gracle stanrping, the Stockton dealers have decided to postpone a definite clecision pending further committee study.

In San Mateo an initial meetir.rg n'ith respect to grade stamping u'as held on \Yedr.resday, N{av V)th. The dealers present heard a report bv Ken Buck of the LNIA staff on

the possibilities oi a grade-stamping ordinance. Another meeting u'as schecluled for San N{ateo ct.rttnty dealers on Thursd:r1' evening, June 5th, at r.vhich time the advantages of gracle stamping were to be further cliscussecl and a committee appointecl to further investigate the use r,f grarlest:.rmped lumber in San Y"r;" county.

The Association's 1956 Surr-ey of f)perating Results r,vill shortly be released to members. The Survey for 1956 has been expanded and n'ill provide a tl.rree-year statistical comparison among other neu' featttres.

Speeding was blamed for 13,830 deaths on U.S. highways in 1956.

0bltaarles

Fronk A. Pendolq, Jr.

Frank A. Pendola, Jr., whose death was briefly reported in the last issue, died May 27 in Saint Mary's hospital, San Francisco. His untimely death cut cruelly short the meteoric lumber career of the young president of the Cal-Pacific Redwood Company, Arcata, who would have been 43 next October 12. Born in San Francisco, the son of Linda Newsom and Frank Pendola, and educated there, he is remembered at St. Ignatius High School as an outstanding athlete. IIe passed up a college education to join his father in forming the Yuba Lumber Co., Grass Valley, in the mid-30s and, together with his brother William J., who joined them after WWII, the Pendolas built a farflung lumber organization over the years.

Frank Pendola, Jr. was president of the Cal-Pacific Redwood Co., vice-president of the Yuba River Lumber Co., a partner in Ostrom Lumber Co., Marysville, and partner in Idaho Pine Co., Meridian, Idaho; a major stockholder in all of the firms in slightly over 20 years of his life, and each firm a major lumber concern in its own rights. Such was the pace the junior Pendola set in his short life.

He is remembered by all who knew him for his intimate knowledge of all phases of the industry-timber, logging, sawmilling and sales. Though his first love was for the woods, his understanding of the others was just as keen. His best friends remember him as an ardent sportsman as much at home deerhunting in Nevada as fishing the strearns of Northern California. He leaves his parents, his wife Dolores and'four chil-

dren; Frank III, Patrick, Catherine and Joan;,his brother William and two sisters. Funeral services were at Saint Patrick's church in Grass Valley and this one of the true.and real leaders of the lumber industry was buried at Catholic Cemetery there.

ArthurW. Bernh.ruer

Arthur William Bernhauer, 73, president and manager of the Fresno (Calif.) Planing Mill Company and a leading citizen of. Fresno for many years, died at his home there, June 3, of a heart ailment which caused his latest illness May 13. Mr. Bernhauer will be remembered by many in the industry for helping to found the original Millwork Institute of California in the 1920s and serving on its board and as its president from 1928 to 1935, and in which he took part in many industrial conferences on the Pacific coast and in Chicago during NRA days. In addition to his many other civic works, he helped otganize the Fresno Builders Exchange and Fresno Building Materials Assn., was a director of the city and county chambers of commerce, past president of the Merchants Assn. of Fresno, and was president of the Central Building Company and one of the original directors of the Vendorlator Mfg. Co'

Born in Illinois, Arthur Bernhauer was brought to the Fresno area by his parents when he was four. Son of a rancher, he entered the business world as bookkeeper in a department store, worked for a packing company and became office manager for Madary's Planing Mill before he and others organized the Fresno Planing Mill Company in 1908. Some years later he became its president and manager and held these offices at his death last month. Besides his wife of the home at 4175 N. Van Ness Blvd., Fresno, he leaves a son, A. Claude Bernhauer, two daughters and a brother, C. E. Bernhauer, of Fresno.

Fred Woolridge

Fred Woolridge, well-known Medford, Oregon, lumberman, died suddenly June 11. He had spent his entire life with lumber and was general manager of Ross Lumber Sales, Medford, at his death. Before he joined that firm, Mr. Woolridge had been superintendent of Southern Oregon Sugar Pine Co.

Henry A. Nell

Herny A. Nett, 45, office salesman for the Blanchard Lumber Co., North Hollywood, died June 4. He had been with the retail yard 12 years. He leaves his wife of the home at 12316 Milbank St., North Hollywood; a son and three brothers.

Jock Hedrick

Jack Hedrick, 34, of San Jose, foreman of the Econ<tmy Lumber Co., Campbell, Calif., was drowned in the San Joaquin River delta, June 14, while on a fishing trip. His body was re-

&n*ember

covered 15 hours latcr about 210 feet from the site where his u'ife lrllen and another couple lvitnessed thc fatal acciclent in which he trippecl and u-as pulled overboard by an anchor chain u'hile trying to anchor a small boat in mirlstream. He leaves tu.o children of the home; his fatl.rer, Bert Heclricli, Sacramento, a brother ancl a sister.

L. Neil Mccullough

Sixtecn Albuquerque, N.\I., lumber firrns closetl for twcr hours, June 12, for thc funrral serviccs for I-. Ncil \,tcCullough, popular owner of the llroaclu.av Lurlber Co. there, lr,.ho died in his l"rome, June 10, from a he;rrt attack.

The lurnbervards rvhich closed in resl>ect to \'Tr. NIcCullough's rnemory lvere the Albuquerque Iluilders Suppl1' Co., Albuqucrrlue Lrrmber Co., Ange Builclers Supply Co., ISaldridge Lunrber Co., Cheshire Lun'rber Co., llates-Roberts Lun-rber Co., Illueher I-umbcr Co., Doherty Lurnber Co., (]ibson Lurrber Co., Fir-Pinc Lumber Co., Henclerson Lurnber Sales, Homr Builders Supply, Losh Lunrber Co., Rio Grande Lumber Co., Sanclia I-urnber Co., an<l Seylnour Lumber Co.

Penn oala

E. M. Taenzer, his l'ife and stafi members of American Hardr,vood Co. returnecl to the l,os Angeles olfice from the l'('\\'H I) \ annrr;rl at Ojai Yalley Tnrr.

Blanche Schafer, Holmes Eureka Lumber Co. sa.lesmanager, a.nd husband Joe Carlstrom have decided to put their Felton 5l6y'p1ace (near l3oulcler Clreek) on the block. Their cabin features redn'ood throughout (naturally), supplied by Santa Cruz Lumber Co.

John Hunter of Los Angeles spent a northern .rr,eek rvith

It's the FOLLO\T-THROUGH THAT MAKES THE DIFFERE'VCEI

R. K, Rounds, manager of Plrrn-ras l'ine Co.. and Henry Sparks, manager of Sar-rd Creek l-umber Co. Tu,in-City is sirles reliresentative for these rnills ancl others.

Salesrnanager Dave Davis, Mac McCormick, Walter Parks, Gregg Lambert and Tom Gleed of the Simpson liedwood gang u'ere otrt in force for the 65th annual N-A\\'f-A convention at Bretton \\'oocls, N. H., June 10-11.

Ed Dursteler of Sierrn l-unrber & Plyrvood. \/an Nuvs. is on a Pacific Northu'est trip trling to'ibeat the heat," -so to speak, and it's understor>cl that Harry Bremner of the firm t'ill make the trip this month. The transplanted northern California bovs just can't unclerstzrrrd SoClal u'eather.

Art Evans, formcr pl1'u'oocl ancl lr-rmber exl)ert rl'ho recently joirred \\rhite Truck Co., Oaklancl, reports he u'ill l'ork out :r one-truck or a fleet operation ftir his lumber friends from his luntber transp<trtation, rnill operation :rn<l u'hr rlesale experience.

Corrine and Joe Adams spent Men.rorial J)ay in Phoenix r.isiting his iolks and plan to take their summer r.acation in the High Sierras.

"Shel" Sussman, lluyer lor Western l)ine Suppl1' Co., spent the encl of Ma1'cilting t,n rnills in Oregon and itlashington :rnd also entered Rritish Columbia to contact the nen'ly acquired rvestern red cedar sorlrces.

Sam Witz.el and Fred Turkheimer of Trvin-City Lurrrber Co. visited Oregon mill connections the first u.eek of June and u'orked in a little fun at tlie \\'-iilamette Vallev [Joo-Hoo ;rrr rr ttal.

Pat Harris and her family spent the Xlemorial Day holiday at I-aguna lleach planning their summer vacation at Jackson Tlole. \\'yoming.

Ted Talbot, Talbot Lumber Co., returned to the San Rafael offices June 17 after attending the N-AWI-Annrral and making some e:Istern and midrvestern business calls.

CATIFOR,NIA BUILDING PER}TITS FOR, MAY

Thnililixrruft, lhrc.

Seiles Division

lUilIB E R PRODUCTS

tOS ANGELEIi

Pete Speek Joe Petrqsh

Bill Broley Doug Mople

RYqn l -7123

745 Cortez Rood Arcodia, Cqlifornio

ARCATA Art Milhoupt Doryl Bond

Vqn Dyke 2-O387

l22l 8rh Sr. Arcots, Gqlifornio

UKIAH Bob Eldredge

HOmesreod 2-7551

413 So. Stote Street Ukioh, Golifornio

SAN FRANCISCO Knute Weidmon Pqt Kennedy

DAvenpo r'J 2-21 51

535 Rqmonq Slreel Polo Alto, Coliforniq

KVAL MODEL 99O - ROUTING - BORING filACHINE for DOORS

lf your door soles ore folling oft becouse you do not offer o PRE-HUNG DOOR UNIT, consider doing so. PRE-HUNG DOORS ore toking over the morket! Write to us obout mochinery.

tflAHtEttft itAGHiltERY G0. Petaluma,Galilornia

Rate-Position wqnted $2.00 per column inch All others, $3.00 per column inch

-HEIP WANTED-

WANTED: RETAIL LUMBERMAN

WANT ADS

for counter and yard sales. MUST have two or more years' experience (preferably in small yard) and lrnow retail lumber and building materials. Also good at figures. Call manager:

HYDE PARK LUMBER COMPANY

6722 Crenshaw Blvd. Los Angeles 43, Calif.

Phones: Pleasant 8-9214 or ORchard 7-3322

EXPERIENCED SALESMAN WANTED

For progressive, well-established retail yard in San Fernando Valley. Have positions for either a well-qualified outside 5alssrnxs-o1-a counterman in retail store.

Address Box C-2650, California Lumber Merchant

108 West 6th St., Room 508, Los Ange,les 14, Calif. or PHONE: STanlev 3-1650

TOP OPPORTUNITY FOR SALESMAN_

Well-established distribution yard in Los Angeles needs high-type salesman, experienced in softwoods and plywoods in Southern California area. Write giving age, background and salary expected'

Address Box C-2648, California Lumber Merchant 108 .W. 6th St., Room 508, Los Angeles 14, Calif.

SALESMAN WANTED

EXCELLENT OPPORTUNITY for a salesman with established contacts and experience selling to the local retail yard trade. Good sources of supply: FIR-SPRUCE-PINE, etc.

RETAIL LUMBER SALES. INC.

8230 Beverly Blvd. Los Angeles 48 WEbster 6-1136

EXPERIENCED LUMBER GIRL

Wanted by long-established San Francisco wholesale lumber firm. Must have thorough knowledge of wholesale lumber procedure. Excellent opportunity-salary and bonus. All replies confidential.

Address Box C-2645, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles f4, Calif.

-POSITIONS

WANTEDPOSITION WANTED

Preferably with a mill or wholesale of6ce selling or manufacturing Western Pine lumber. Have wide acquaintance with California Pine mills and Southern California wholesalers and dealers. Can furnish best of references from above lumbermen regarding experience and reputation. Would be glad to submit further information on request.

Address Box C-2647. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif. Everyone Reods These Poges-Just Like You Coliforniq Lumber MERCHANT-IZE

Nomes of Advcrtisc?s in lhir Dcportmcnt using c blind oddrcss cqnnot bc divulgcd. All inquirier ond rcplio rhould be oddressed to key thown in the odvcrtircmonl

REMEMBER ME?_

Several California lumbermen generously came to my aid with offers of the employment necessary to effect my parole from San Quentin two years ago for a youthful mistake. I made good at the job I took but it was seasonal and now I must find another; only five months of parole left to do and have permission to find a permanent job. Since I have been "out," I have become a qualified Redwood grader, tallyman up to 80M per day with 52 divisions; have studied housing tracts and present retail trends on my own time, so add this to my previous expe,rience of counterman, retail,/wholesale clerk, paints, builders hardware, carrier/stacker driver, shipping/receiving clerk, yardman, foreman, estimator (some drafting), mouldings, etc. 30 years in this fine industry, a fit 46 years old; married, threekids (one boy in service). Prefer the northern part but can locate anyplace in state. Have put in for my full pardon now and if you need a good man at a fair day's pay for a full day's work, please-

Address Box C-2651, California Lumber Merchant 108 W. 6th St., Room 508, Los Angeles 14, Calif.

-YARDS and SITES FOR SALE/LEASEFOR SALE_TRADE oT LEASE

BUILDING AND LUMBER SUPPLY CO. A long-established, going business located in Big Bear Lake, Calif. Situated on main street in heart of town, servicing the entire mountain area with most complete line of lumber and building materials, including full line of plumbing, electrical, paint, appliances, cement, builders supplies and hardware. Principal business building 2-story, includes storage loft and attractive complete and modern apt. Six material buildings for storage, 2200 sq. ft. cove.red lumber sheds, loading docks, etc.i 2 trucks, office equipment, store fixtures, signs, etc. Gross $120,000. Can show 20/s net. Price $60,000 for real estate, buildings and equipment, plus approx. $25,000 inventory. Owner ill and retiring, offers excellent terms or will lease to qualified party. For full particulars contact OWNER:

M. J. GATOV

552 No. Park Avenue Pomona, Calif.

Phone: LYcoming 2-65L4; Evenings, 2-8771

SOUTHERN CALIFORNIA LUMBER YARDS FOR SALE

A. Long-established in good, active high-class area. Will require about $8O,00O for ground, buildings, inventory and equipment. B. We also have three other yards for sale; will require about $220,000 for everything.

TWOHY LUMBER CO.

71+ W. Olympic Blvd., Los Angeles 15; Rlchmond 9-8746

Lumberyard and Sawmill Brokers

FOR SALE

Complete lumber remanufacturing plant, all-electric. 120 miles north of San Francisco. Eighteen acres of ground.

Address Box C-2566, California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

NEVADA RETAIL YARD FOR SALE

For sale at cost of inventory & equipment, approx. $35,000, a retail lumber yard and general building supplies. Located in one of the fastest-going areas in Nevada. Doing approx. $200,000. Owner will carry land and buildings on ten-year contract or lease.

P. O. Box 661, Fallon, Nevada

CARGO

w&w,@ww A. www

WHOIESALE TU'IABER

SYcomore 5-3192 RYon l-8829

Telelype: PosoCol 7,{94

-WANTED_

WANTED:

Lumber Corporation with favorable Tax loss. Desire to purchase Sawmill and Timbe,r operation capable of producing 60,00O feet per day. Write to:

Address Box C-2649. California Lumber Merchant 108 West 6th St., Room 508, Los Angeles 14, Calif.

-EQUIPMENT FOR SAIEHEAVY FORK.IIFT TRUCKS

RENTALS AND SALES

MacKav Mill Service

822 - @th Avenue Oakland 21. Calit.

SWeetwood 8-9428

EQUIPMENT FOR SALE

HYSTER FORK-LIFT, late model in excellent condition. 15,000capacity. Will take older lift in trade.

PHONE: TUrnet 9-2779

San Bernardino. California

FOR SALE

Late model Lumber Carrier<xcellent running condition, 66" Blocks, can take 56" Blocks. TERMS.

1027 Terminal Way, San Carlos, Calif.; Phone: Lytell 3-7881

EQUIPMENT FOR SALE

Electric Moulders 4" to 12"; Hermance Gang Rip 20 H.P.; Turner Twin Resaw 54"; Mattison 202 Strait Line Rip; Swing Cut-Off 24" Saw 7/z H.P.; All'like new. May be sold on no-down-payment.

L. SOLBERG

Phones: LYcoming 3-3021 or CApital 5-0909

sAvE! FORK-UFT BARGAINS SAVE!

Used Good, Reconditioned or Rebuih & Grd. 2,OOO-|5,OOO lb. cop. Gibron...6,000-lb. Cqpocity, hyd. slrg. pneu. lirot Clork, l95l 6,000-lb, Copocily, pneu. liroi Ross l9 HT 6,000-lb. Cqpocity; recondilion€d Clork . , 6,000-lb. Copqcilyr r.buill ond guorontccd Clork 3,000 ond 4,000-lb. Cqpqcity; raconditioncd

Towmolor LT56 6,000-lb. Copocity; rcbuill qnd guorontccd

Big Discounts on New Surplus Pnrls for All Mqkes

qnd Models of Forklifts

NEW CONTINENIAT ENGINES FOR FORKIIFTS AT BIG DISCOUNTS

Fil GlqrklowmolorRoss. Slock limited.

17 Cfm Port.

TRUCK

39 SOUTH EUCIID AVE. PASADENA

I, CATIFORNIA

_SPECIAI SERVICES_ BUY-SELL_REPAIR_S ERVICE

Fork Lifts and Straddle Trucks. Complete shop and field scrvice. Portable Welding, Special Fabrication, Steam Cleaning and Painting. Service Available 7 Days a Week. All work guaranteed. COMMERCIAL REPAIRS AND SERVICE

1115 North Alameda Street, Compton, Cdif.

Phones: NEwmark 14269, NEvada 6-4805

CAR UNLOADING SINCE 1947

Experienced crews for fast, effrcient lumber handling. Low rates and good service for unloading and handling lumber. Call for yard sticking and sorting rates-hourly or contract.

RAY'S CAR UNLOADING (Formerly Ray-How Co.)

Ll3l6/2 So. Main Street Los Angelos 6l Plymouth 6-7356 or 5-9410

E,MPLOYMENT CONTRACTORS

Experien-ced lumber crews available for car unloading, sorting & sticking for air-dry. Labor dispatched to your yard oni board-foot basis. Can unload & haul from any R.R. spur-one car to 30 cars per day. Printed rates upon request. Established 1943, CRANE & CO. Agency

5143 Alhambra Ave. Los Angeles 32, Calii. Phone CApitol 2-8t43, Collect

CATENDAR of COMING EVENTS

July

PHILIPPINII N{AHOGANY ASSOCIATION 24th annual meeting, I-a \ralencia hotel, La Jolla, California, July 8-9-10; \\raiter G. Scrim, presiclent.

I{I',D\\'OOD ENII'II{E HOO-HOO CLUB 65, Fort Bragg \Ieeting-Fred Dias, chairman ; July 12.

NORTHWEST HARDWOOD ASSOCTATTON (3253 Commodore Way, Seattle 99) quarterly meeting, Hotel Leopold, Bellingham, Wash., July 20.

August

SALINAS HOO-HOO CLUB, Annual Bar-B-Q, Salinas Golf and Country Club, August 22.

Sepfember

SAN JOAQUIN HOO-HOO CLUR 31, \/alley Frolic, Fresno Hacienda, Sept. 13.

Gompressors, Rebuilr ..-.-.------.....-----..-.$375 & soNs,lNc. EsrABLtsHED 'leo6

TERftIS AVAIIABTE

I232,I CENTER STREET

NEVADA 6-97I I

HOI,IYDALE, CATIF. METCATF 0-3r05

October

NATIONAL HAITDWOOD I-UMBER ASSOCIATiON, 60th annual convention, Hotel Sherman. Chicago, I11., October 1-2-3.

T\(/ENTY-FIVE YEARS

As repo*ed'in The California Lumber AGO Merchant July TODAY 1,1932

As The California Lumber Merchant achieved its Tenth Anniversary, Jrly 1,1932, srnack in the middle of the Great Depression, Jack Dionne led off his column of Vagabond Editorials in this issue with the follorving item: "A New York trade publication announces a policy of issuing their magazine hereafter rvithout advertising. That ain't nuthin'! We been mighty near doing that for some time ! But it isn't our policy, friends-it isn't our policy."

At a special meeting June 72 of the'members, the.Los Angeies Wholesale Lumber Assn. was dissolved effective July 1, due to membership withdrawals. Secretarv-Manager M. S. Lopes, Jr. was authorized to confer with officers of the Ca.lifornia Wholesale Lumber Assn. to see what arrangements might be worked out in mutual interests. At a later date, ,it was announced by CWLA President and General Manager Frank J. O'Connor that it would open a Los Angeles office July 1 with M. S. Lopes, Jr.. in charge.

The Vallejo Lumber Co. purchased the yards of the Tilden Lumber Co. at Crockett and Rodeo and renamed them after their locations Homer T. Hayward of the Hayvrard yards, Salinas, took his family to their summer home near Estes Park, Colorado . Shevlin Pine Sales Co. pub-

Co. --..--.-.--.-.---.---...---.----39 ::-

AngclurHordwoodCo.-.--...-..--.-.-..----..-----54

Arroto Redwood Co. ..-.--..-....-----.-------------.-29 '

Arrowhad Lmber Co. ..-.-...-...--.-.-----.---....74

Arlerla Dor Co.,lnc. -.--....-...-.-.-.-.-.---.-----. 5

A$oclorcd ilolding Co. .-...........-....-.......-. *

Atllnr, Kroll t Co. ....---.---......-.-------......25

At|{ lmber Co. -;..-.--.--.-..-.....-...---.--.--------*

Avrm lumber Co. *

Eqrk Co., J, Willlm .-.-..---..--------------.--.... *

Bogh. Corl W. -...--...---..-.--..--.-----.--.--..------72

Sqter t Co., J. H. --.-.-...-.-.---..-----------------:

Behr, Joreph & Sonr, In<. ..----------------------79

Bender lnbcr Solat, Eotle D. ----------.----- |

lqnctt 2-Woy Poncl 5w -------------.---.-----.57

lelon Gmpony, lh. ...--.--.-...--.----.--.......--.. I

Bli$ t Gofer lumber Co. ----.-----------.-.--... I

Ble Diood CorPorqtid --..-.--....-.-.-....--*

Sohnhofi lumber Go. .-..----.--.---.,-..-.-...-...----74

Bonnell-Wqd t Knopp .-....--.--.--.-..--.-....----37

Bonninglon lmbcr Co.. --.--.-.---------.----------66

B, C. Forctt Produ3tr, Ltd. ----.--.--.-.----...----.-53

Brcwn & Go, Cloy --.-----..------.--------.-.--.-.-...-*

Srucc Co., E. L. --.--.--..-------.---.----.-----.-...-.- |

Brurh lnduatrlol Lmbcr Co. ---.-..-----.-..------22

Col-Pcclfic Rcdwood Sqler, Inc. --.-..--...-.. 7

Colcveror C.ment Co. .--.-..-..-.-.-.-.-----.--....-.lE

Gollfornlc Door Co. of !. A. --.-..--...-.......- I

Colifomlo lunber Sqle .-..-.----..---.----........ i

Colifomiq Pmcl md Veneer Co. .-..--...----..31

Colitomio lcdwood As:n. ..-.....-....--..-...... *

Colif, Sugor e Wqt. Pine Agency -...-.......54

Calow Go. -..-..-.--.......... 9

Cccqde Pccific lmber Co. --..-.--.--.------....-- |

Ceco Steel Producb Corp' .--..-..--.----.---..---.*

Celol6x Corporqtio, The ..---.-...--..-..-.-.------*

Chickmogc Cedc Co., Inc. --.---.-..-.--.----- '|t

Chrirtenron lmber Co. ....-...-..----.--.--.---..---47

Cloy Lumber Co. --...--.-.--.-...,...-..-.-..-.-...---.-3t

Coot Kiln & Lumber Co. .--...-..--..-..---...------58

Cobb Cmpony' T. ll .-----,-..-,.-------..-...------:

Cdrof dcted Lmber Co. .--.-------.----------------67

Contincntql lunber 5qler .--..-...-..-.-..-----..-.--Zo

Coo&, Inc., D. O. ..---...--.-..-.-.---..:..--..-..------.53

Coper Wholerole lunber Co., W. E. --..--2O

Coq Hod lumber & Plywood Co, ------------69

Corolite Compony. lhe ---...-..-.---..------.-----.*

Cordr Imber Co. -----.-.--....-..--..--.----.--..---.---26

Crofoot Lmber Co. ..---.-..-..---.-----.-.-------.....1O

Crown Lumber Co., The ---.------.--------------... *

Dolton E Co., R. W. .--.-...--...-..--..-----------....*

Dont E Rurrell, In<, -.........------.--.--------.---..--60

Dwir Hordwood Co. ....-.---...--------.--.--.-----....58

Dol Volle, Kohnqn E Co....-...-,.-.-,,---..---.--.43

Dollc Co., Th. Robrd .--..--,-.--.--..-.--.-...--..-./|o

Douglor Fir flpvod Arn. .,--.--.-.-----.------.. *

Drd<e': Bcy Lumbcr Co., Inr. -------.---.-* Dwblc Plywood Scler Go. -------.-------...-..-..55

iished an issue of the Shevlin Pine News showing uses of its pine log siding.

The S. S. Point Loma, chartered by Lawrence-Philips Lumber Co., Los Angeles, was. the first vessel to dock at Pier A, the new outer harbor dock recently completed by the city of I-ong Beach. Its cargo of lumber from the Columbia River was met by T. B. Lawrence, D. R. Philips and others Larue Woodson presided at the June 13 meeting of East Bay Hoo-Hoo Club 39, at which Taylor Sublett of the Strable Hardwood Co. led a discussion on a university extension course for lumbermen. Sewall Morton conducted the roll call and Earle Johnson collected the fines.

W. B. Koehler was the low-gross winner at the Orange Count-v Lumbermen's golf tourney June 15. D. E. Liggett and W. R. Dempwolf tied for low net and C. C. Barr won the blind bogey . . A special article in this issue tells how W. H. Besecker of the San Jose Lumber Co. changed the retail yard's policies to meet the shifting markets and trade problems through remodeling, better display and relocation of stocks P. H. Winsor opened a wholesale hardwood lrard in Los Angeles.

ADVERTISERS INDEX

focomq lumbrr 5qles, Inc. .-...-.--.------.--.--.-28 fqlbot lunbcr Cmpony -...--..-,-..-..-.....-----* fq.dy, Joe ..--..-.-..---.-..---* forla., Wobster & Johnron. lnc. -.-.------.----.14 Tomolor-Gerlinge. ---...----..--.......-.----.-.---.-* lrionglc Lmbe. Co. -.---....---...."..-..---.-.--.---..'i

lrinity Rivcr lmber 5oler Go. .-.--.-.-.----..,i

Troplcol & Werlem Lumber Co, .-.--.-------..* Twin-City lumber Co. ---.-...--...-..------.-.--...-*

Twln Ho]bor Lumber Co. --...---.--..------.-------- lt U. 3. Plywood Corp. -..-----.--...--..--.--.-.---.,----. *

Unlon Iumber Co. --..-.-.....---...,-.--..-.---.--.--.--* Virodor Co., lhe .----....-...---....---.-.-.------.-.--. ri

Warrcn Southwart, Inc. .,..--...-..--------.--..--. *

Wendf ing-Nothqn Go. .-......--...--.--..-.-. -. -. ------l 2

Werf CGt Lmbermen'r Artn. .-..-------...,-.*

WBt C6t Screen Co, ,....-...--...-..-.--,-.-.-.-... *

WGtt Codrt limber Produclr Agency -------*

Werlern Dq & Sch Co. ---.--..........--.......... *

We.tem D.v Kiln --..----....--.-.---.--.--.----.-.--....72

Welten For.rl Produclr Co. --..--.----.-.-..-..-.63

Wettern lunber Co. .-----..--.--.-----------.-.-----...68

Wetern llill t lunbsr Co. --.--------,-------.---. *

Werten Pine A.iocidim --...,,-----------..-.--..-.56

Weitern Pine Supply Co. -...-'-.-.-----------...51

Weyerhccurer Soler €o. --.-.,----------.-.-----....1t

White Blor, ,..-..-.----.-O.F.C.

Wilhold Produclr Co.

Windeler

Winfre & Tynqn

Winton

Wint6

Zeernon Plywood Co.

BUYER'S GUIDE

tOS ANGEIES

SASH_D OONS_MILLWONK-SCBEENSPLYWOOD_BUILDING MATENIAI,S

Americm Sisclkrclt Corporclion ..WEbster l-1051

Artesiq Door Co. Inc. .UNderhill5-1233

Associcted Molding Co, ........RAymond3-3221

Aikias, Kroll 6 Co. ....MAdison 6-4757

Cclilomic Door Co. ol L. A. ......LUdlow8-2141

Cclilonic Pcnel 6 Veneer Co. ......TRinity0057

Cqrlow Compqny ...ADcms i!-0I59

Ceco Steel Corp. .....ANgelus8-6741

Cobb Compcny, T, M. .ADcms l-lll7

Corqlite Compcny, The .ADms2-8101

Del Vqlle, Kchmcn 6 Co. ........Clinton7-8209

Eckstrom Plywood & Door Co. ....ADcms 3-4228

L. H. Eubank d Son ...ORegon8-2255

Forest Fiber Producls Co. ..MAdison 6-1758

Georgic-Pccific Corporclion .STanley 7-3?18

Getz Bros, 6 Co. .BYan l-0267

Globe Intl. oI Cclilornid, Inc, .....TExas 0:G456

Hcley Bros, (Santc Monicc) ........TExcs 0-4831

Horbor Plywood Corp, Mlcbigcn 1854

Iohns-Mcnville Scles Corp. .......Mlchigqu60lt

lones Mcchinery Corp.. Ficnk E. ...VAndike 9132

Koehl, John W. d Son .ANgelus 9-8191

Mcrsh Wcll Producls, Inc, ........ANqelus l-2155

Mcson Suoplies, Inc. . ..ANgelw9-0657

Mqsonite Corporction ....ANgelus3-6191

Mcyfcir Scles ol Cclif. ...Vlctoric9-3294

The Bus McNeil Co. ....ANgelus l-0506

Mulucl Moulding od Lumber Co. .FAcultv l-0877

Ostling Mcnulccturing Co. ....CUmberlcnd 3-4276

Pqcilic Lumber Declers Supply Co, .ZEaith l156

Regcl Door Conpqny .CUmberlcad 3-6216

Security Bldgf. Mtls, Co. .......HOllvwood5-6lgl

Securily Pciat MIg. Co. ..........ANqelus l-0359

So-Ccl Blds. Mctericls .....TRinitv53&

Stcnton d Sou, E, I. ......ADctr a-9211

Steiner ond Mateer, Inc. .OXbow5-7218

Stowdrt, O. W. Plywood Co. ......trUdlow l-2[ltg

Strcit Door MIqt, Co. ...... .CUmberlcnd 3-5488

Sweslern. Podlmd Cement Co. ..IvlAdison6-6711

Uoiled States Plywood Corp. ....LUdlow 3-3441

U. S, Plywood Corp. (Culrer Ciiy) ...1Aaos 9-5555

U. S. Plywood Corp, (Glendcle) ....Cltrus 4-2133

U. S. Plywood Corp, (Scntc Anc) Klmberlv 7-1691

West Codst Screen Co. ...ADdm; l-tl08

Wilhold Concrete Adhegive .......CApiiol5-220t

Wood Coversion Co, .Elliott 8-2896

Zeesmqn Plywood Co. ..........LUdtow7-510I

MtrTERIAIS IIANDLING Behr d Sons, Ioseph ....NEvcdc 6-9711

cnd Willians .STqte 5-6561 Tomol-or-Gertiogor .....STcte5-6561 Hyster Company .Rlynond 3-6255

sAN

. RIVERSIDE

.......TUner 4-7511

Lumber Compcuv ..........TRinitv7-2001

Plywood Corpl ...9-2731

IONG BEACH

TREATED LI'MBEN_POLES

Bcxter, J. H. d Co. .......YUkon2-0200 Hcll Co,, lcmes L. .SUtter t-?520 Wendling-Ncthcn Co. . ....SUtrer l-5363 ' MATENIALS HANDLING Hyster Compcny .. .Mtssion 8-(n80 SPECIAI. SENVICES Gcrehime Corporction .....SUtter l-8352 Gibrecth Chemiccl Co. .... .SUrter l-?S3Z

BAY AREA

TBEATED LUMEER_POLES_PILING_TIES

Bcxter, t. H. d Co. ......DUnkirk 8-959I

Wcrrel Southwest, Inc. ..NEvcdc 6-296i1

SAN DIEGO BUILDING MATERIALS

Conpcnv, T. M. .BElmont 3-6673

Uaited Stat-es Plywood Corp. .BEImont 2-5178

SAN FRANCISCO

I,UMBEN

Arcqlq Redwood Co. ....YUkon8-2057

Bomell-lll/crd d Kncpp .GArlield l-1840

Bonninqton Lumber Co. ...YUkon 6-5721

Cclil, Susqr d Wegt, Pine Agcy. ..Dlamond 2-4178

Cal-Pccific Redwood Scles .. ..EMerson 8-9503

Christeroon trumber Co. .........VAlencia 4-5832

Dqvis Hcrdwood Compcny .......TUxedo 5-6232

The Robert Dollcr Co, ...EXbrook2-8454

Edwcrds Luber od Mlg. Co. .SUtter l-6642

Gqmerslon d Green Lumbgr Co. ...JUniper 5-5083

Grcce d Co., W. n. .SUtter l-3700

Hcll Co., Icmes L. ........SUtter l-7520

Hcllinan Mcckin Lumber Co. .tUaiper 4-6262

Ilcmmond-Cclil. Bedwood Co, ...DOuglcs2-3388

HEdlund Lunber Scles .........DAveaport 3-0029

Heron Lumber Compoy ....SKyliae l-5263

Engelmonn Spruce - All

White Fir - All Grqd€s - Green or Dry

Cedqrs: Wesfern Red - Incense - Porf Orford

Douglos Fir - Hemlock