Good Service, Moteriols, Monogemenl Give Pomono Refoil Yord Complete lnventory Turnover EverY 20 Doys

It was just 11 years ago this July that Kenneth "Ken" Dietel, owner of the Pomona Lumber Co., established his retail lumber concern in the fastest-growing community in all Southern California on a 2f-acre site at 1060 East Holt Avenue. Today-his firm is the oldest in point of continuous service in the city and the complete inventory turns over every 20 days. "The most important factor in our success and growth has been this fast turnover in stock and our ability to furnish good service with quality material," Ken told the CLM representative.

With a modest financial start Ken has built his business to a gross sales figure of well over a million dollars in 1956. "And from all indications we shall have even a better figure lor 1957," he said.

The secret of his success is also attributed to good management. It requires the services of just 10 employes to handle sales, operations and delivery.

"We're still a lumber dealer and we're not going to enter the Do-It-Yourself business because rve feel there is a need for an organizat\on like ours to service the builder and contractor," Dietel declared. This progressive concern is strictly for the home and industrial builder, tract developer and remodeling trade, it rvas said.

To keep things rolling at Pomona Lumber, it requires the service of two fork-lift trucks, four delivery rigs and a pick-up for fast short orders. At this small, but efficient plant, there are six storage u'arehouses for finish stock, roofing, plywood, cement, nails and miscellaneous items strictly for the building trade. In the display and sales room a complete inventory of hardr'vare items is maintained. And this rounds out the stock. Everything is handled 'n'ith automatic equipment with a minimum of labor.

Setting the pace for other retail firms in the area, Pomona Lumber Company has changed its policy and will remain closed on Saturday and weekends. "We believe our employes .want a full weekend off and rve eliminate overtime pay by so doing," said Dietel.

The yard and plant is under the management of Frank Benacci. who has been with Ken since the establishment of the business. Frank is well known in Southern California lumber circles and is prominent in business and civic affairs in the city of Pomona.

In addition to his lumber activity, Ken is interested in real estate ventures, Oklahoma oil and various business enterprises in California and the middle u'est. lfe is identified with Holt-Okmulgee Development Co., along with a group of Pomonans who recently struck it rich when they brought in their first well in Okmulgee, Oklahoma. Pine Number One (as it is named) is a million-barrel gusher and the first of many more to come. Ken is also interested in civic and social affairs throughout the Pomona, Riverside and San Bernardino area. He is also active in Masonic activities and a member of the International Concatenated Order of Hoo-Hoo.

Pomona Lumber expects to expand its yard facility and move to a larger location within the next six months. "We rvon't be asleep at the switch," Ken declared, "because we intend to grow with Pomona and play an active part in helping Pomona grow."

Fence dirploy in ycrd ottrqcls molori3ls. possers-by

The yord is neal, depoilmenfolized cnd everything in ploce; nole ihe wide overhongs for bod weqther Delivery wqrehouse ir busy ploce, with efticiency the walchword; see how sfock is protected

IS THE DOOR TO GET!

SPECIFICATIONS

ARTESIA FTUSH ALI-WOOD HOLTOW CORE DOOR, Another ADCO Product

Fully Guorqnl€€d - Builr Flor to Stoy Flot - Proven Superiority

COR,E l. Seven Ply-oll-wood constru€fion

2. All "or. moteriol thoroughly kiln dried

3. fi.c proven lodder typc hollow core

4. Eighreen crosr ribs in coch core

5. rrll 2" stilcc ond roils

6. Ventilofed core

'7. lock btocks, lwo sides ,1" x 2I" including stilc

OIU E

8. Xot ploh press-resin bondcd*

*Cold press production ovoiloble lo suil unusuol climofic condilions,

FAC ES

9. Fo"e veneers in oll commerciol speciet I O. Belr sonded

Dimensions

I I. Obtoinoble oll stock sizes to 1/O x 8/0

12. Obtoinable in thicknecses l9S" ond l%" | 3. Speciql sizer ond lhicknesses qvoiloble on specific quoiolionr Speciol detoils ovoiloblc when required All doors fully guoronteed

14. t5.

TOTAL. 18 cRoss RtBs 3 PIYS AT CROSS GRAIN

NEW WAR,EHOUSE FACILITY ASSURES UUMEDIATE DELIVERY FROM COTNPTETE STOCK THE DOOR WITH THE ALL.WOOD HORIZONTAT CORE

Afl Doors Unconditionally Gvardnteed . . Member ol Southern Calilornla Dcior Inslitute

I 1456 EAST T65rh STREET lelephone UNderfiill 5-l 233