TRAINED EXPERTS

Sort And Grade

V. G. (Vertical Grain) RDDW00D SIDIIIG

( Palco Redwood Siding is the linest that's produced ) oooaoooa

The sorting oI Pcrlco V. G. Redwood Siding directly behind the rescws results in grecter unilormity oI grcrde. Ecrch piece is ccrrelully excmined by trcined experts. Ones thcrt don't pcss qre pulled out to intercept cn electric eye which qutomaticclly shunts them over to trim scws.

Celotex Announces 1949 Advertising Program

"The Celotex dealer is the key figure in our 19'19 aclvcrtising progran.r," Henry \\r. Collins, Celotex exectttive vice president told compan)' represelttatives at a series of trvoday regional sales meetings helcl NIarch T-19 tn Chicag,r. Cleveland, Ner,v York, Nerv Orleans and l-os Angeles. The meetings n'ere held to announce Celotex' embarkation upon the iargest advertising and sales promotion in the historr' of the company.

The Celotex campaign is designed to help sustain and ndvance the level of building activity. In a series of 2-page spreads scheduled to appear in leading national magazines including Saturday Evening Post, Better t{omes and Gardens, Successful Farmer, Progressive Farmer and others, Celotex rvill tell America that quality homes can be built nour at moderate cost.

Building this series of ads around the "home" thernc assures high reader interest. Eacl.r advertisemer.rt features a specific moderate-cost home designed for Celotex by a nationally knou'n architect. A coupon ofters the reader lr set of Celo Charts contairring basic information on the first three houses to be featured-all the eievations, floor plarrs and area dimensions needed for preparation of complete working plar-rs and specifications. To provide added interest to the homemaker, these charts also contain interior decorating suggeStiols by Helen Koues, rvidell' knorvn for many years as director of Good Housekeeping Magazine's Studio of Architecture, Building and Furnishing. Again, the Celo Charts urge prospective builders to call upon their local Celotex dealer {or further information.

In connection u.ith this campaign, Celotex has provicled a u'ide variety of special promoticinal helps for the dealer's use in tieing in rvith the national advertising. These include posters, envelope euclosures, newspaper ad mats, local neu.s releases u'ith matted illustrations, radio an' nouncements and copies o{ the Celo Charts.

This advertising campaign is a part of Celotex' gencral program of cooperation rvith and assistance to the dedier.

Annual Meeting

(Contir-rued from l'age 16) fully grained hand rubbed gum l'ood, portraying majestic Nfount St. Helens by the West Coast Lumltermeu's Association.

Pine furniture b1' the Western Pine Association.

A table television set by the Vimcar Sales Co.

Tu'o musical srvitches l>y the Maztla Lighting Corporation. This is a nerv invention and is s<tmething everl'body ll'ill u.ant.

Friday Evening

Dinner dance in the rvorld's faurous Cocoanut Grove. The Association offjcers are : l'resident, Lathrop K. Leishman, Vice l'resident, Tl.romas J. Fox; Treasurer, Gerald V. Curran, ancl Secretarl'-Nlanager, Orrie W. Hamilton.

rHI CERTIGRADE TAIIOIIA1 HOITIE ls YouR PRoHI HOilE ;0R t949

Ttris "Home of the Yeat''featuring the retail lumber dealer is a nation-wide promotion. On April 9 a full page ad in color will appear in the Saturday Evening Post, another will appear in a Junc issue... and a third message ir the Post is planned for early autumn. This home will also be publicized in Farm Journal, Small Homes Guide, and other magazines. Capitoli"s on this BIG retail lumber dealer campaign

FREE DtSPlAY ArrD SA1ES HElPS

. FULL C0L0R 21" x 26' POSTER (Home design, floor plan, interior sketches)

O ENLARGED FULI COT(|R REPRODUGTION SUITABTE FOR FRAMING

O SKETCH PLAN SH(IWING MANY DETAILS

O NEWSPAPER MATS

Wrile lo Red Cedor Shingle Bureau for lhese |oday

This is a signal profit opportunity for you and your contractors! The Certigrade National Home is being built as a demonstration home in many areas, and plans are under way for many more of thern in the next two or three months. Our national advertisi.ng is timed to support your local activity.

Blueprints are a-vailable with basement or without basement and with utility room for either northern or southern construction. Compleie blueprint working drawings can be obtained by retail lumber dea.iers only frorn National Plan Service. Price $7per set. Material lists,$2.

O HEAVY TUBUTAR CONSTRUCTION

O TARGE STEEI AXTES

Hardware

\f. F. I. A. Review of Operatins Conditions In Early March

Reports of operators in rvestern Washington and Oregon and northern California as to conditions existing during the first half of March indicate that things are better than they wcre a month ago but are still far from perfect, according to tl-re Western Forest Industries Association, Portland, Ore. More than two-thirds of those reporting said that roads u'ere in poor shape still and that logging conditions 'ivere "poor" to "fair" but at least 73/o of them referred to conditions as "good." These conditions were, naturally, reflected in log supply which was reported as "limited" by 43/o of the Oregon operators and 75/" of those in Washington, the remainder finding the supply ample to heavy.

As one might expect, a good supply of freight cars existed everywhere except that a ferv shippers in Western Washington were having some difficulty in securing flat cafs.

Production r,r'as said to be decreasing in Northern California and in certain areas of Oregon but was increasing in Washington and increasing or steady throughout the region as a whole.

In regard to market conditions there was a lvide range of experiences. 44/o of those reporting said orders rn'ere increesing and 6-7 /" found then-r "plentiful," whereas the remainder said they.rvere decreasing or scarce. As to prices,50/c reported them "steady," 4O/o "decreasing" or "soft," u'hile 10ft said they were "increasing." Mill stocks rn'ere described as "normal" by about one-third of the reporters, "increasing" by 2O/o, "decreasing" by 25/o and either "high" or "low" lty the remainder' There rvas no uniformity in any area.

O PRE-ASSEIABIED EASY INSIALTAIION

O TARGE iAACHINED BEARINGS

O ROUND STEET IRUSS RODS o wHotEsAtE oNtY

The vast rnajority said that stumpage prices were holding steady, although 2l/o of the Oregon reports said they u,ere "decreasing," while 8/, found them "increasing."

As is usually the case in a buyers' market customers vvere said to be reluctant to accept random rvidths anci lengths and abot 7O/o of the orders are for straight grades or for a strict limitation on percentages of lower grades included. lo/o of. the reporters thought reinspections were increasing while the remainder said they were "normal" or "infrequent." Whereas a few months ago payments rvere almost always prompt 23/o of. the Oregon sl-rippers now report them "slow" and in Washington and California the percentage was even higher.

Ncrtioncl Retcil Directors Will Meet Mav 7-12

The spring meetings of the board of directors of the National Retail Lumber Dealers Association will be held at the Shoreham Hotel, on May 7-12. A joint meeting of the board of directors will be held with the directors of the National Lumber Manufacturers Association on May 12, including representatives of the wholesalers and commission men.