Humboldt Hoo-Hoo Big Event

On January 29. Humboldt County, the lumber capital of California, played host to the largest gathering of Hoo-Hoo notables on the Coast since the great Concat conducted durine the International Con- vention held in San Francisco during 1956.

Considerable credit should so to Dave Davis, himself a past Snark of the Universe, for the fine job of organizing the meeting which turned out to be one of the outstanding events in the annals of Humboldt Hoo-Hoo-Club 63.

Taking a quick sampling of the Hoo'Hoo notables who made a special trip to Eureka for the huge Concat, consider the presence c[ SnCrk of the Univen€, Ed Vade, Snellstrom Lumber Co.; Supreme Scrivenoter Vaughan Justus of Albuquerque; Hoo-Hoo International president Harvey Koll of Ios Angeles; Seer of the House of Ancients C. D. LeMaster of Sacramento.

You can count on these leading firms to serve you well. Depend on them for quality products, fast service and complete stocks . your keys to more sales and profits.

Al Bell, past president of San Francisco Club 9; Jim Henneeeey of Shasta City, a past prexy of Black Bart Club l8l; Jim Maher of Ukiah, and Stan Hulett of Willits, also representing Black Bart club; Bob Reid, Bob Wright, Cap Nichols and Bernie Barber, all representing San Joaquin Val- ley Hoo-Hoo Club 3l; Bill Johnson and Icw Godard, both pest pr€sid€nts of Oakland Hoo-Hoo Club 39; and Art Milhaupt of Eugene, a past prexy of the host club. wood window fromes / extefior door frcmes gfidemoster sliding door fromes / pte-fit window units double hung or sliding wood windows solid or fingerjoint interior jombs

Over I20 lumbermen from all parts of the West Coast participated in the event which was held at the Elks Club in Eureka.

The big event slipped into gear at 5:59 p.m. with a no-host cocktail party, the star studded Concat following an hour later. Following the polished ceremony, Humboldt Hoo-Hoo Club 63 treated its 19 new members and two reinstatements to a big cracked crab feed.

The meeting was held the first of the New Year with president Don Metcalf of The Pacific Lumber Co. presiding. Humboldt Hoo-Hoo Club 63 will hold another banner meeting on March 22 at the Eureka Inn, special guest speakers and football notables Y. A. Tittle and Matt Hazeltine basking in the spotlight at that meeting.

Directory of Coast Region Lumber Monufocturers Released

WHERE TO BUY-the annual Buyers' Guide of the West Coast Lumbermen's Association-has just been released for distribution. It is available to all lumber purchasers who desire reliable source contacts for Coast Region lumber products.

New and helpful information has been added to this 1963 edition. The inside front cover carries a rail freight rate map which lists the rail rates on lumber from Coast Region mills to U. S. destinations. Addresses and telephone numbers of the various WCLA branch offices and market area representatives are listed on the inside back cover. This will enable buyers of Coast Region lumber to contact the nearest WCLA representative for information on any problem concerning West Coast lumber.

The heart of the comprehensive 52-page IVHERE TO BUY is loaded with detailed information on all WCLA lumber manufacturing, timber fabricating, laminating. pre-cutting, wood pipe and lumber treating firms. These highly regarded Coast

Region mills, cutting West Coast Douglas fir, West Coast Hemlock, W'estern red cedar, Sitka spruce and White fir, hare individual listings which contain mill location, personnel, capacity, plant facilities, species produced and a breakdown of products manufactured.

Copies of WHERE TO BUY may be obtained free of charge from the West Coast Lumbermen's Association, l4I0 S. W. Morrison Street, Portland 5, Oregon.

"Ooh! I like that teak!" "lf,s beautiful!" , "Ooo-eee!" '"Im't thd o be@titul d.ining room!" ."lf,s gorgeous!" "'That's sure a good.-lookingdiningroom!" "'Cee,thisisnice!" "Beautiful, iust beautiful!" , 'This is beautiful!" ' 'Oh, I looe this!" ' "lm't that something!" , "Prett! neat!" .'Say,Iook at that!" ' "If s looely!" ' "LooE! lf s lnoely!" "'Now, there's something!" "'lsn't that beautiful!" "'lf s out of this woild!" fWou! I like it!"

They came-they saw-they were conquered

These enthusiastic comments by Seattle Fair visitors reflect the high public acceptance oJ plywood paneling as a modern decorative material.

Jim Burrell, editor of Plywood,Magazine, is a curious man. He got to wondering about the public reaC-tion to plywood in the "Home of Living Liqht" at the Seattle World's Fair. S5 he-sta- tioned himself at the entrance to the dining room, above, which featured panel6d walls (of Weldwood Deluxe teak). And for nine hours one day last summer, he recorded what people said as they came in the door. The quotes above are a samplinq of what he heard. This is typicil oi the broad public acceptance of Weldwoodo paneling. Tak6 advantage of it to bujld busl- ness for yourself. And remember that Weldwodd is the most widely and consistently advertised name in paneling. Weldwood paneling is tops in quality and beauty, provides the ideal background in any room-for any decorating itrrl". "fa. out" or traditibnal. Invit6 p,iople in to "see the difierence." And, as at the Fair, when they come, they'll see and be conquered.