SHASTA.NATIONAL AIMS FOR TOP SERVICE

Shasta National Lumber Co., aggressive Los Angeles wholesale lumber distributors, now working from an expanded base of operations, promises to be one of the industries sparkplug firms since combining talents and facilities with the old line firm of SmithRobbins Lumber Corp.

As exclusive sales agents, Shasta National is handling all sales, distribution and milling from Smith-Robbin's showcase yard.

o'What we want to accomplish here," says Al Weitz, who heads up Shasta National, o'is the kind of top level service and cooperation with the customer that you hear so much about, but never seem to find. I can guarantee that you'll find it here."

Yard facilities and eqiupment are already extensive and have undergone modernization and expansion to carry out the program.

"The upshot of all this effort is that our customers milling service on the premises offers a better yield," explains Chuck llcKeon, capable vice president whoo with 20 years of lumber experienceo will continue as Vice-President & General Manager of Shasta National. o'We use our lumber and our milling equipment so that no third party can hold up the production of our products thereby giving our customers faster and better service. This in conjunction with our own fleet of trucks and TWX installation allows us to ofier immediate service and delivery and mean it."

(Continued on Page 70)

A recent survey proves what our customers have been saying right along-that black walnut's unique color and character are bringing it back as a favorite for furniture, paneling and wood carving. Little wonder. Its combination of workability and beautiful grain are hard to beat. Just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, 99 Bayshore Boulevard, San Francisco 24 (VAlencia 4-8744). For 83 years Northern California specialists in fine hardwoods where you'll find the nght lumber for every purpose.