THE CALIFORI\IA LUMBER MERCHAI\T

And in The Next lssue Yes, They Want to Learn About Wood

ECEIVING the spotlight in the April issue of The Calilornia Lumber Merchant will be the hardboard industry. We plan, in this "hardboard special'o to give comprehensive coverage of this fast-growing product, its history and development, its present applications and usages and future potential.

We hope that you will like and find informative this April oohardboard special." It is another special presentation, similar to this month's report on the "Building Center," which we present as a service to our readers, that they may be better acquainted with numerous modern developments in the vast and complex lumber industrv.

early in the year, there are pres- lJ entlv at least four Lumber and Wood Products'schools being conducted on the West Coast-in Oakland, Fresno, Los Angeles and Fullerton. Perhaps one of' the most surprising things about these classes is the attendance-just about double what had been anticipated. In Oakland there have been as high as 125 lumb-^r industry personnel at one of the sessions; in Fresno, approximately 40; in Los Angeles, between 90 and 100; and in Fullerton about 70 persons. The attendance is primarily from personnel associated.with retail lumber yards.

The schools have generally been established as a joint effort of local groups.and representatives of the National Lumber Manufactufers Association. These gentle-

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men and other leaders in the industrv have long recognized the need for sucir educational programs, and it was through their interest and hard work that these schools have come about.

Yes, the personnel of the lumber indus. try, actively engaged in selling lumber and wood products and rendering service, definitely want to know more about lumber. We believe that these schools, in their first "dry run," represent a solid beginning. We think that they will be made even more helpful and informative, from the experience gained this year. I7e strongly urge that this educational program be continued and be made a permanent part of the lum. ber industry's plan for aggressively rendering increased service and selling better products to the public.

Top row, left: Preforing lhe meeting, Art Hood exploins lhe rules of the debote while Al Throsher, Throsher Lumber, ond Bud Hubbord, Hubbord ond Johnson Lumber owoil lheir turn ot the roslrum. Middle: Wholesoler Vic Roth ond Weslern Sierro's Herb €rowford check q point, while lumber consullont Ken Smith seems to be pondering lhe some. Right: In conlrosl fo lhe usual corefree Hoo-Hoo pix, note lhe serious expressions in the moiority of these shols, G-P's Rolph Bishop, wholesolers Chorlie Wilson ond Wendell Poquelte, Julius Bqrtlefl

Santa Clara's Great Debate

of

"Let's quit looking at this thing frorn the production level and hegin considering the ('on,sumer. After all gentlemen, nothing htrppt'n,. unles,* the consumer huys lumlrer." These were the wolds of {ormer lurnlrer publication editor and present lumber pulrlic relations man. Art Hood" as he adroitly nailed down the lid on one oI the most outstanding Hoo-Hoo meetings to be held in the I3a1' Area irr man)' a moon.

'fhe meeting referred to was a Februarl. 7, dinner gathering of Santa Clara Vallev FIoo-Hoo Club 170 at the Chez Yvonne Restaurant in Mt. View. The subject, as you've probably guessed" u'as the proposed new NLMA Grade Simpli{ication and Standardization Program r:urrentlv under (Continued on Pase 26)

HSAVE SPACE, SIMPLIFY SORTING AND STORING r Accessible From All Sides - Since Lam-Loc Lumber Trees are easy to get at, much of the costly grunt and groan is removed from odd-lot handling. One man and a lift truck can stack and ship lumber in half the time it usually takes to round up these elusive loads. Your customers will be amazed at the soeed with which vou can deliver difficult items.

If odd-lot lumber handling has become a mill-stone instead of a money-maker, Lam-Loc Lumber Trees can restore your confidence. With these highly flexible trees, you can convert wasted space into high profit burden centers. They require no foundation and are easily moved with a lift truck. You quickly adapt your yard to any change in inventory character or flow.