PLUMBING SUPPLIER'S SEMINARS FOR ITS DEALERS
VORNADO CONVERTS TWO UNITS TO TWO GUYS STORES
AMERICAN FOREST INSTITUTE IS INDUSTRY SUCCESS
CLUB'S OUTDOOR PARTICLEBOARD AND PLYWOOD SCHOOL
WESTERN WOOD PRODUCTS ASSOCIATION SET FOR 1974
IT'S CASEY JONES VS. PAUL BUNYAN ON THE GOLF COURSE
HIRED CARS (UNINSURED) CAN BE A MAJOR HEADACHE
JOHNS-MANVILLE OPENS $.MILLION DENVER R&D CENTER
NAW URCES THE END OF ALL ECONOMIC CONTROLS
MASONITE, HARWOOD PRODUCTS JOIN CA. REDWOOD ASSN.
OAKLAND HOO-HOO CLUB IS OFF TO A FAST START
SOUTHERN LUMBER CO. REBUILDING BURNED FACILITY
84 LUMBER CO. OPENS NEW DENVER AREA STORES
RECENT MEETINGS OF LOS ANGELES HOO-HOO CLUB #12 IN HARDWOOD SERIES: SOUTHERN
PuUbhcr A. D. Bcll,.Jr. Edlta David Cutlcr
ConHbutlng Edltor Dwight Curran AdeertklnS Productloo Mgr. Ms. David Hamil Clrculrdon Marsha Kelley
WESTERN LUMBER & BUILDING. MATERIALS MERCHANT Is pub. lished monthly at 6?8 So. Leke Ave., P&.edona, Cs. 01101, PhonG (213) ?02-8623 or (213) 752-4OSt by Callfornla Lumber Merchant, Inc. Second-cla8s Dostase rates Dald at Pasadena, Cal, anil addltlbnal otflce8. Advertlslng rates upon reque8t.
NORTIIERN CAI, TOBNTA & PACTFTC NOI3TIIWEST
Jerry Holtz, 58O Market St., #400, San Franclsco 94104. Phone (415) 392-3365.
SAI{ FRANCISCO BIII,ING OFFIOE
2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.
SQUTHERN CAIITORNIA
J. R. Miller, Ken Sweeney, Carl !enn, 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 477-7593. MOUNTAIN STATES
Fronk L. Beckstead Astoclates, (Denver) 3505 Miller Court, Wheat Rldge, Colorado 80033. Phone (303) 42r-2692.
NEW YORK
Bllllns.lea & Flcke, Inc., .13? East 36th St., New York, N.Y., 10016. Phone (272) 532-]!63'2.
Chonge of Aalalros.-Send sub8crlp- tlon orders and address changes to Orculatlon DeDt.. western Lumber & Bulldtns Materlals Merchant, 573 So. Lake Ave., Pasadena, Ca. 91101. Incrude address label from recent lssue lf posslble, plus new address and zlp coale.
Subrcrlotlon Rater-U.S., Canada, Mexlco-and Latln Amerlca: $s-one year; E8-two years; $1o-three years. Overseas: $6-one year; $9- two years. Slnsle coDles 6Or. Back coptes 91.00 when avallable. Thc Morchent Mocozlno serves the memberB of the: arlzona Lumber & Bullders Supply Assoclatlon, Phoenlx; Lumber Merchants Assoclatlon of Northern Callfornla. Los Altos; Montana Butldlng Mate- rlal Dealer! Assoclatlon. Helena; Mountaln States Lumber Dealers Assoclatlon, Salt Lake Clty and Denver; Lumber As8oclatlon ol Southern Callfornla, Los Angeles; Western Bulldlns Materlal Assoclatlon, Olympla,-Washln gton.
THE MERGHAIIT is on independent mogozine, for the lurnber onil building tnoterinla inilustrg in the 1E Wectem, stotes, concentrot'ing on ,tuetchonilid,ng, manogernent arul occu,rote, foatual newc.
With much of American business moving towards the shorter working day and the 4-day work week, Del Cole, it would seem, is a bit out of step with the times.
But that doesn't bother Del Cole. He figures if he's slightly out of step like that, it means he's a big step up on his competition.
So while Del's wholesale lumber competitors are comfortably tucked away this morning, he's tracking asphalt through a 5 a.m. chill so he'll arrive in Sacramento when one of the mills he does business with opens its doors.
It's not something Del, or any other Rounds salesman. is required to do. It's something they just do.
Because they want to be the most knowledgeable wholesale lumber sales crew in the country. Armed with the kind of market information that can only come from a firsthand look at the source of supply.
Just so the next time you want something, they'll know where to find it.
Aren't they the kind of guys you'd like working for you?
Del, and the rest of the Rounds sales stafi, is waiting. Give them a call:
Telephone (707 ) 894-3362 or (707) 433-4816
Teletype 510-748-8260
Rounds Lumber Company
P.O. Box 97
Cloverdale. California 95425
f N spite of some of the rather horrible econI omic news that is currently floating around, we can't buy the proposition that next year is going to be a bad one. There are just too many good omens floating around for next year to be a real bummer.
Don't get us wrong, we're not discounting the fact that the latest housing start figures show a two-month drop that is practically straight down on the charts; that the Septemtrer figures reflected the steepest drop since 1960' Yes, interest rates are still high, with a prime rate that is still near the all-time high. And inflation is still with us as is the likelihood that the federal government will use tight money policies to try and control it.
But there is also an increasing wave of information that points in the direction of a far rosier future than a glance at those housing starts might indicate. And even there, the accompanying figures on building permits show that the West was the only part of the United States in which permits for future construction are up not down.
A number of respected institutions and some knowledgeable individuals have been voicing encouraging forecasts for I974.
For example , Fortune Magazine believes the
housing cutback has about run its course and that the ensuing recovery will lift housing start figures to around the two-million mark by the end of 1974, bringing the year's total in at about 1.8 million.
Economists with the National Assn. of Credit Management do not see the currently high interest rates, with their associated curtailment of mortgage credit, as inhibiting housing activity to the extent it did in 1966 and 1969.
Peter T. Pope, chairman and chief executive officer of Pope & Talbot, Inc., opines "we do not expect a repeat of the unrealistically depressed markets faced by the forest products industry in 1969 and 1970."
R.B. Pamplin, chairman and president of Georgia-Pacific, flatly predicts "building materials should have a very good year in 1974 with housing starts stronger than the 1.8 million currently predicted by many economists," followed by a "very strong housing market in 1975, continuing through the decade."
For more of what the experts see for 1974, be sure and read our next month's Annual Business Forecast. One thing we'll venture now about next year, it won't be like this year, that's for sure.
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Today's building materials salesman is faced with ever-growing numbers of do-it-yourself home remodeling customers, many of them completely unfamiliar with either the mechanics or scope of a major home improvement project.
To better prepare its salesmen as counselors to the uninitiated home remodeler, Wickesone of the nation's largest lumber and building supplies chainshas joined with one of its suppliers to develop an ongoing consumer sales training program at its Ontario, Ca., store.
'oour salesmenr" says Ontario store manager Ray W. Bell, "must
Borg Warner Plumbing Products has series of product knowledge seminars for the Wickes salesmen that are selling their line so sales force will be alert to sales, installation and tie-in factors.
be part engineer, part interior decorator and part instructor to their fledgling home remodelers. They must be prepared to assess quickly all customer needs and to meet them the first time around."
Working with Wickes to this end is Borg-Warner Plumbing Products, of Mansfield, Ohio. Through a continuing series of "Product Knowledge Seminars" the company's district marketing manager, Paul S. Barr, helps keep the Wickes sales force in Ontario alert to product
(Please turn to page 18)
F0tt0W-UP DISCUSSIOI{ is important aspect of joint Borg-Warner Plumbing ProductsMickes training program with individual discussions between salesmen, district marketinq manaoers. Here, BorqWarner district marketing mgr. Paul S. Bair (lett)liscusses sellin-g approach for Versa-Bath four-piece unitized bath/shower unit with Wickes salesman Dave Meier. Seated on unit's edge, theyare reviewing supporting tools, materials a customer might need for a VersaBath or related installation. for examDle. brass and hand t00ls.
T HE strict divisions of the past I as to what kinds of stores would be expected to sell lumber and what wouldn't continue to blur as more and more merchandisers include lumber departments in new stores and convert existing units to include the selling of lumber and related wood products.
One of the larger chain operations in the West, Vornado, Inc., which operates the Two Guys Discount Department Stores (18) and the Builders Emporium stores (41),
Lumber depts. added to newly renovated stores run by Vornado, Inc., operator of scores of discount and mass merchandiser units in the West reaction to new depts. has been excellent.
made sure that a lumber department was a priority item when they recently refurbished two of their units in the greater San Diego area.
Formerly operating under the Unimart name, the two stores, one in Chula Vista and the other in El Cajon, were completely renovated and had lumber departments added. Both now carry the Two Cuys name.
The basic reasoning behind the addition of lumber departments was to make them more completely fill customer needs for a wide selection of home-oriented merchandise and that, naturally, had to include lumber.
Reaction to the stores has been excellent and customer enthusiasm has been reflected in strong grosses during the initial period that the units have been operating.
CELTULAR plastic moulding demo during recent store opening draws attention of (l-r) Bill Husser, store m0r., Chula Vista unit; Bob Breintenbach, lumber lrea m0r.; Waldo Tinsley, corp. buyer, Vornado West Coast operations for lumber and bldg. materials; and Pete Bingley, national sales mgr., Janow Building Products.
mony with the industry to solve conservation problems.
A good lunch was followed by a stirring address by Philip Robertson, v.p., marketing, of Daniel Yankelovich, [nc., a New York opinion research firm. Emphasizing plummeting confidence in big business, Congress, the federal government, the military and education, he suggests that the main objective of communicators should be to establish "mandatory minimal trust."
The Merchant Magazine hopes to bring you a fuller report on these important speeches in succeeding issues as they come available. We believe they are indeed newsworthy and of real interest to our readers.
years ago the AmeriForest Institute was
Today, the forest industry has a viable, aggressive organization, manned by top professionals, doing a first rate job of communication (read education and public relations).
Somewhere along the line talk turned into moneynot enough yetbut sufficient to put real life and guts into the Institute. Credit goes to industry leaders who formed the Forest Industries Council, which set goals and, praise the Lord, raised money. They are supporting a fine effort. Here's why.
Meeting for two days in Portland, during October, Dr. George Cheek, exec. v.p. of AFI, put on a fantastic show for industry communicators.
First, retiring president Ben Cancell reviewed AFI progress from its rebirth three years ago to date. A staff review on the second day went into detail, and is reported below.
Officers elected for the coming year are:
President
.Jack Gray
First v.p. ....Gene Brewer
Second v.p. ...Russ Hogue
Treasurer .....Ben Cancell
Asst. treasurer ......Bernita Joice
The theme of the meeting was "America's Forest Industry in Tontrnorout's World,." To tell the story, Cheek recruited three outstanding speakers: (l) Jules Bergman, science editor. ABC Television; (2) Gerard Piel, publisher, Scientific American, and (3) Dr. Alfred Kreft, president, Issac Walton League.
Bergman pointed out, by a free use ofstatistics, that the public has been bombarded with so much propaganda by self-serving groups
For the first time, the American Forest Institute is alive and well and doing a bang up iob as the PR arm of the forest products industry. that the real truth is unknown. Thus the public is not aware of the terrific waste in power development and transmission, the internal combustion engine, medical care and many more. An interesting prediction: By the year 2000 we must construct as many houses as now exist in the U.S.
Piel's talk concerned itself primarily with a comparison of availability of natural resources for the next fifty years. The U. S. must increase its current production of lbrest products 5 times in the next 50 years. Piel thinks this can be done with a program of integrated technology.
Dr. Kreft pointed to the fine educational program for children on the subject of natural resources developed by the Issac Walton League. He also pointed out that the League was working in close har-
Thursday afternoon was spent very profitably viewing the Western Forestry Center, an experience recommended highly to all.
Friday brought staff reports on progress in 1973, and a preview of the 1974 Forest Industries Council's communications program. It was pointed out that the program had:
(l) Mobilized many varied industry associations. (There are over 400),
(2) Developed a series of regional programs,
(3) Enabled the staff to present over 150 reports to industry communicators and others.
The advertising theme for 1974 will be 'oTrees are Renewable." Plans include duplicating opinion leader coverage and increase public coverage to many millions with schedules in Time, Newsweek, Sports lllustrated and New Yorle Tim.es Magazine. AFI's publication CreenAmerica and, others will continue. Regional education seminars for teachers will continue. The 1973 tours of the woods for newsmen will be expanded and tours for Congressional staff personnel will be added.' The Tree Farm program, which is supervised by AFI, will be expanded.
The most remarkable feature of the two days was the showing of a newly developed film entitled "Forests Are For People." This film is (Please turn to page 22)
A N in-depth Plywood Grading I \ and Particleboard Seminar that drew 182 retail and wholesale lumbermen from the Great San Bernardinoo Ca., area was held recently by the Inland Empire Hoo-Hoo Ctun. -
Held at the American Forest Products Corp. facility at Rialto, the seminar was set up so that there were four teaching areas, or stations. Each rotated everv 30 minutes to give the students a break.
The four stations were:
(l) Sanded Stock, Phil Benfield, American Plywood Assn., San Francisco.
(2) Unsanded and Sheathing Grades, Stu D.y, APA, Los Angeles.
Two associations supply the technical teaching for club's plywood and particleboard seminar for retailers and wholesalers in their area registration totaled 1 82.
(3) Siding and Specialties, Kenn Walters, APA, Los Angeles.
(4)Particleboard, Charles Morschauser, National Particleboard Assn., Maryland.
After the seminars were wrapped up, the bungs came out of the beer barrels and the students settled back to hear Stu Day put on a slide presentation on timber management and ecology.
Then it was off to belly up to the buffet for a ham and beefdinner and chew over the educational input of a productive session.
ITH one eye apprehensively on 1974. the Western Wood Products Assn. met in late September to consider some 52 separate issues before numerous committeeso plan for the coming market changes and continue its determination to run lean in the face of reduced association income.
WWPA president Robert F. Higgins, speaking at the general assembly Sept. 25, at the Newport Beach, Ca., meeting, noted that they were operating within their budget, except for two special funding requests, had trimmed the payroll to below the budgeted level, and had obtained 20 companies as new, full members.
Noting that the extensive work done by the staff can easily go unnoticed, as much is essential, lowkey, non-dramatic, day-in-andday-out work, Higgins ticked off a number of WWPA achievements since their last meeting:
n Their efforts in getting the Price Commission and the Cost of Living Council to remove price controls;
n The turning backat least for nowof export limitations;
n New markets created for utility 2x4s as a result of their Stud Wall Study:
! Corrections effected in standards on log handling equipment and guard rails;
E Financial success of the Western Woods Use book;
! Modifications of stringent proposed regulations on pollution requirements.
Money was the main problem facingthe marketing committeeo chaired by American Forest Products' Jack Ford. It boiled down to continuing their present advertising and PR budget of $150,000
(upped to $165,000 because of inflation) or of somehow findingthe funds and really doing it right. Doing it right, in this case, was expected to
Planning for 1974's different market conditions, WWPA's Fall meeting dealt with more than half a hundred important issues... some forecasts for next year were made as well as a warning about the threat of "public interest" lawsuits.
come in around $300,000. It was pointed out during their deliberations that a great deal of the available marketing funds had been drawn over to the forestry side of WWPA in an effort to counter the efforts ofthe preservationists, ecology freaks and assorted other types set on hamstringing the WWPA's members.
A final decision on the marketing budget is expected to be made following a special meeting set for early December in Portland.
H.A. "Bob" Roberts, exec. v.p. of WWPA, told the general assembly "shipments will be down this year, though not as much as we expected some months ago. In 1972 Western mills shipped 19.7 billion bd. ft. In 1973 we expect to ship 18.9 billion and in 1974 about 18.2 billion1.5 billion or 87o off the 1972 pace."
"If it weren't for some bright spots, 1974 would look very dismal. But, repair and remodeling demand should be good, industrial construction looks promising, materials handling looks strong and we expect export demand to be up again as it has been in 1973." He predicted housing
starts in 1974 at about a 1.6 million frequency in the first half, with the second shooting up to 2 million with the final figure coming in at about 1.8 million.
D. Christoper Whittle of the American Bar Assn. ruined more than a few desserts when he told the Monday lunch that America's industry was about to become engulfed in what he described as a "litisation landslide."
He cautioned "All of you, who are genuinely concerned about how the public regards your business, should be fully aware of this. [n another year or two, it threatens to engulf the business community in extremely costly and complex legal problems. [t already has, in many instances."
"Law has been rediscovered as a powerful instrument for social change. It is being applied successfully by public interest groups that previously voiced their displeasure only at stockholders' meetings or by picketing at a timber cutting site. Today, causes are being tried in court, and are being won, as dissatisfied groups are learning to work within and to use the legal system successfully for their benefit," said Whittle.
He advised corporate executives to react quickly, sincerely and effectively. "I know, as you do, that pubIic relations programs and acts of good citizenship cost a great deal of money. But public interest law suits can cost a great deal more than that," he stressed.
In addition to the committee meetings and speech making, members enjoyed a refreshing Hawaiian luau poolside, complete with show. (For some pictures taleen that night, see opposite page).
A Hel-r-oozeN Western states lL were represented at the recent Shasta Lumbermen's Golf Tournament as railroaders joined lumbermen at the Riverview Country Club in Redding, Ca., for a day on the links followed by cocktails and drinks that evening. "Now, lhis is the way to spend a business day," enthused one contented railroader at the conclusion of the day's activities.
Ralph Lamon, Lamon Lumber Co., San Francisco, carried off the honors as first flight winner when all the golf scores were toted. Don Cherobsky and J. Robbins followed
Railroaders and lumbermen from all over the West converoe for a day of relaxation at the 1Oth annual Shasta
Lumbermen's Golf tourney a successful event over the years, it promises to continue to be a "big draw" event in years to come.
in the rankings. CallowaY winners were Ed Brown and J. Picot.
There were a number of Prizes awarded to golfers and non-golfers alike, with Rod Black doing the honors as m,c,
This l0th annual tourneY and fun-time was a Production of a number of people with Paul Mundinger the general chairman and Tim Mclndoo the co-chairman with a committee of 12 helPers. In ,all, golfers numbered 192 and nongolfers37, the "best Yet" turnout.
Tim Mclndoo was chosen 1974 general chairman with Rod Black as co-chairman.
biindv AranOeUeiry. (10) Clarenc'e-UtiS' 9ilt Qlit: ton. fiit Bill Noi'aik,'George Rockwell' Phil 5iflo'd'S'fi 13,'ts;l'ilfl ;,q'J,iifi ['lJ't'qi$fl
Frank, Morrie Tisdahl. (15) Ken Bowes, Tom w!!-' son. hOt Jim Ellsworth,'George Burnett. (17) Jotrn heiiibeck, Rick Richter' (181 Elmar Brock' Joe Corrtestabile, Frank ouattrocchi'-Jerry E1qworth. (19) Fred Passmore, John casey. (20) Lionel Stbtt,'Dan Hilton, Less Weissenee. (21)Joe Bambino. Rod Black. (22) Dennis Cole' 90b Smith. Dan Hilton. (23) Lbw llerrill, Ed Nolte' Bob i?tifilh,fi] iltr[ flJ8:&, f ?il'?t3,Jl] i [?o?
Hff,{h qLi fi i?''[Jfr lBEi'! Xf 'slsfl'b:fl l; Stev-ens. (3lll Maurv Walkbr,'George Sharp. (31) Dan Muldooh. Bud Bristow, Wade and wayne Mosby.
For most businesses, vehicles play an essential part in day-to-day operations. If involved in accidents, however, they can also be the source of serious liability claims.
One potential source of trouble, says the Insurance Information Institute, can be hired cars or trucks which can involve a firm in a liability claim even though the owner of the vehicles carries insurance. The same situation can arise in cases where employees use their own cars for business purposes.
Should an accident occur in either case, the injured party is almost sure to sue the firm as well as the vehicle's owner.
Before "automatically" renewing auto coverages, the Institute advises, the businessman should make sure that the policies provide adequate protection against auto accident claims.
A business person should also
make certain that the owners of any cars or trucks hired on a regular or long-term basis carry sufficient
Are you really covered by ade- quate insurance for all eventualities on the cars you hire, lease or borrow?... what about employees using their own cars on company business?
insurance oftheir own. Further, see to it that your company is named as an "additional insured" in the policy. At the same time, consider adding "hired car" coverage.
Another source of trouble can be "borrowed cars" which can result in uninsured liability claims unless the firm's policy specifically includes "non-owned vehicles"
coverage. This coverage offers protection on cars and trucks you neither own nor rent but which may be used in your business. For example, when a customeros vehicle is driven by one of your employees.
An often overlooked source of trouble are off-the-highway vehicles, coverage of which can get lost between your auto insurance and your public liability insurance. These include industrial tractors and other vehicles not licensed for highway use. Make sure that they are covered under one policy or the other.
In cases where employees use their own cars on company business, insist that they carry adequate liability insurance. B y having each employee file a "notification certificate" in the firm's name with his insurance company, the business-
(Please turn to page 34)
The Johns-Manville Corp. has dedicated its multimillion dollar Research and Development Center on the company's 10,000 acre Ken-Caryl Ranch, southwest of Denver. John D. Vanderhoof, Governor of Colorado; W. R. Goodwin, president and chief executive officer of Johns-Manville and Dr. Fred L. Pundsack, senior v.p. research and development, presided.
The 221,000-sq.-ft. complex, one of the most advanced facilities of its type, is devoted to the scientific development of raw materials, industrial specialties, commercial and industrial insulation, pipe, construction materials, and environmental control systems.
Goodwin noted that the research complex is the first major step completed at the ranch as part of J-M's consolidation move to centralize and provide closer coordination between research, product development and administrative functions.
The ratio between number of employees survey by the National Dealers Assn.
dealer sales volume and the showed a wide range in a new Lumber and Building Materials
For a number of single yards with sales in the $250,000 category, sales per employee ranged from a low of $28,500 up to 960,000. A group of yards with sales in the $500,000 category showed a variation in the sales ratio from $,m,000 to $70,000.
(Continued from page 6)
characteristics. installation techniques and necessary supporting materials.
"We try to put on programs where the men don't feel theyore forced back to school," says Bell. "The emphasis is on audio-visual presentations, group discussion and question-and-answer sessions. o'
Both Bell and Barr find feedback from these seminars most valuable. The salesmen discuss real life selling situations and the exchange of ideas is remarkable, they say.
An important aspect of the Borg-Warner seminars is briefing on ne\,v or improved products. "Sales force understanding of such new products is critical," explains Bell, "and everyone benefits when the salesman is prepared to discuss in fair detail what the customer is likely to experience in carrying out his project. "
Bell also stresses the seminars' importance in keeping salesmen
alert to customer needs for supporting materials and tools. "Our people are shown exactly what's needed to do a particular installation - wrenches, seals, fittings, faucets and everything else.
"'We don't encourage a hard sell, however. We simply want our men ready to point out what the customer will in fact need to do the job properly. o'
The formal Borg-Warner Plumbing Products program is reinforced by periodic informal discussion among salesmen, their managers and Barr. This personal followthrough is vital, says Bell.
Initial shutdowns of plywood wouldhavechargedlocal,higher olants in southern Orison'dueto rates on holding rail shipments { iiri ittoiiagi of naTural gas a transit pointfor more than 1200 nieded to 5perate plants Ead hours (-exclu{ing weekends) created only ininor sioppagesjn . . . successfullY challenging the area's output at the 6egin- the order were Oregory lac!frc, nins of this mohth . most ob- ArthurA. PozziCo.,Timberlane reriers felt earlier alarms over- Lumber, Chapman Lumber, stated the potential for disrupt- NorthPacific andAmericanlning produciion,but then again, ternational Forest Products, it'i alongwinter. Inc....
Housing starts slumPed in Sept. (latest figs.) to a 1,763,000 sehsorially-adjusted annual rate, their lowest level in 30 mos. rate is 14.7% below Aug., 27.3% under a year ago SePt.; bldg. permits nationally sliPPed 8.3Vo contrasted with Aug., 32Vo in back ofthe year previous
Latest home mortgage interest rates hit a 2Vzyear high in SePt., with even higher rates Yet to come, according to some lenders, though manY hotlY disPute this conclusion . . . the Prime rate (the banks' lowest rate for their best customers) droPPed to 9r/z% with the president of the prestisious First National CitY -Bank 6f N e w Y orkfor e cas ting a 7Vz% prime rate.by Year's end . after 2l upward moves this vear. the decline was the 1sr downward movement of the keY economic indicator in nearlY 2 years
Suggesting that PerhaP-s the outflow of $$ from the s&ls has bottomed-out, the U.S. Savings and Loan League carefullY observes "it will be some mos. be' fore any improvement reaches -into the mortgage market the home buildeis assn. is draftine final details of a new home iEruanty that contemPlates 10 yr. coverage against structural iefects, with wbrkmanshiP and materials covered for I Year and some systems for 2 Years
The federal court in Portland has killed an ICC order that
American Forest Products Corp. hastaken over, remodeled and moved into the entire 2nd floor of the bldg. next to their San Francisco HQ at2740 HYde St. Georgia'Pacffic reportedly will open new warehouses in Tucson, Ariz., Colorado Spring, Colo., as well as a mid-Nov. opening for another in Santa Rosa, Ca. - not Santa Claraas we incorrectly had it last mo.
Johns-Manville has oPened their new multi-million $$ Pvc plant in Tucson
B r o o ks $ c anlo n and |Y illame t t e Industries plan a $2.5 million expansion of their jointly-owned -particleboard Plant at Bend, Ore., production increase Planned:2SVo...
Edward Hines Lumber Co-, Chicago, plans to comPlete its new J6hn bay, Ore., sawmill bY the end of '7{;their Bates opention continues until the new mitl is readv Pope & Talbot's new $i.3 million construction Drosram is on schedule at its PoI{ Gamble, Wash., sawmill, converting production to lWo dry lumber
Potlatch is building a new sawmill at St. Maries, Idaho to mfg. lumber from small logs, it's expected to be operational by mid:74 . . Fiberboard Corp., San Francisco, has purchased Whitworth Lumber Co. of Tenn., their lst acquisition outside the West
TIONS FOR l9I 4t new construction contracts in '74 will be uP ZVo: F.W. Dodge mo$t economists think interest rate$ have peaked: Los Angeles Times. . the housing cutback has run about half its course: Fortune Magazine. . . high interest rates won't affect housing as much in'74 as in '65 and '69: Nt'1. Assn. of Credit Manage' ment .. fewer economists expect an actual recesssion in'74: Bu,siness Week Magazine .
"The market will again test the August highs in interest rates:"- HenrY Kaufman, economist for Salomon Bros. l974,"much like 1973 except in reverse: H arry Merlo, describing Louisiana-Pacific's plans for selline the world market a contiiuing downtrend in housing starts thru June, '74: Bank of America lack of mortgage $$ will hurt home builders and buyers for the next 6-9 mos.: Firsi National City Bank of New York . .
Builders Emporium is adding two new ones in the San Diego area-San Carlos and Claremont Mesa; they have also converted two old Disco stores in Oxnard, Ca., to Two Guys units
Adriitions increase total oPerations to 41 units for BE and 18 for Two Guys
Cashway Lumber Co., Baker, Ore., is adding a 6,000 sq. ft. retail addition they call a "house center" . . Richards Payless Lumber Co. has opened a new yard near Hemiston, Ore.; the other is in Island City, near La Grande . . . Belfair Builders, Shelton, Wash., is now Belfair Home Center, since its sale to Neil Werner, "Ike" Parker and Maynard Hoffman
Rygel Lumber Sales, Newport Beach, Ca., has opened a distribution center in nearby Los Alamitos, mgr. is Mike Jameson . fire of undetermined origin caused $25,000 damage Oct.12 to Fresno Wood Products, Fresno, Ca.
North American Wholesale Lumber Assn.regional meetings: Nov. 7, Los Angeles; Nov. E, San Francisco; Nov. 13, Vancouver, B.C.
National Forest Products Assn.Nov. 4-7, Fall meeting, The Inn, Rancho Bernardo, San Diego, Ca.
Northwest Hardwood Assn.Nov. E-9, annual meeting, Thunderbird Motor Inn, Jantzen Beach, Portland, Ore.
Montana Ilardware & Implement Assn.Nov, &10, convention, Heritage Inn, Great Falls, Mont.
Los Angeles Hoo-Hoo Club No. 2Nov. 9, meeting, Los Serranos Country Club, Chino, Ca.
Western Building Material Dealers Assn.Nov. 9, annual meeting, Sheraton Island Inn, San Diego, Ca.
Manufacturers' Agents National Assn.Nov. 9-10, workshop seminar, Hyatt Hotel, San Francisco.
Western Building Material Assn.-Nov. 13-15, convention, Olympic Hotel, Seattle, Wash.
W.O.O.D., Inc.Nov. 14, awards banquet, Stouffer's Inn, Denver, Colo.
Los Angeles Hardwood Lumberman's ClubNov. 15, meeting, Stevens Steak House, City of Commerce.
Lumber Assn. of So. Calif.-Nov. 15-17, convention, Palm Springs Spa, Palm Springs, Ca.
Dubs,.Ltd.Nov. 16, annual Turkey Shoot, Round Hills Country Club, near Walnut Creek, Ca.
Bladr Bsrt Hoo-Hoo Club No. 181Nov. 21, Annual Concat, House of Gamer, Ukiah, Ca
Western Forestry ConferenceDec. 5-7, "Forest Stewardship: Responsibilities and Constraints," San Jose, Ca.
Hoo-Hoo-Ette Club No. 10Dec. 13, Christmas meeting, Kings X, Westchester, Ca.
Lumber Drying Short CourseDec. 10-14, Oregon State University of Forestry, Corvallis, Ore.
San Francisco Hoo-Hoo Club No. 9Dec. 14, annual Christmas party for underprivileged children, Marines Memorial Club.
Blad< Bart Hoo.Hoo Club No. 181Dec. 15. annual Christmas party, Redwood Valley Grange Hall, Redwood Valley, Ca.
Mountain States Hardware & Implement Assn.Jan. 20-22, convention, Souffer's Denver Inn, Denver, Colo.
Lumber Merchants Assn. of No. Calif.Jan.Tl-29, top management seminar, Asilomar, Pacific Grove, Ca.
Intermountain Hardware Assn.Feb. 3-5, convention, Eldorado Hotel, Boise, Idaho.
West Coast Lurnber Inspection BureauFeb. 8, annual meeting, Benson Hotel, Portland, Ore.
California Retail Hardware Assn,Feb. 2-26. Western States Hardware/Housewares-Paint & Garden Supply Show, Brooks Hall, Civic Center, San Francisco.
Keep us posted, on your club or group's upcoming meetings. But be sure ond, submil them at least seuen weehs belore the eoent to m,ake sure there wiJI be time to list them in an issue in circulation belore the big d,ay ha.ppens.
Louisiana-Pacific Corp. plans to acquire Caffall Brothers Forest Products Inc., Portland, for an undisclosed amount ofL-P stock, according to Harry A. Merlo, L-P president and Charles C. Caffall, president.
Caffall Brothers Forest Products Inc. is involved in forest management services and is the largest independent log brokerage operation in the Pacific Northwest. Their foresters have under contract in excess of 200 million board feet of Douglas fir and hemlock timber, primarily on state and federal cutting contracts as well as fee timber in the Newport, Ore. area.
Other assets inolude the Ramona Tow Boat Co. Inc., a subsidiary operating six tugs and four barges, log storage and docking facilities along the Columbia River and on the Oregon coast.
Caffall Brothers Export Co. Inc., a DISC corporationo is engaged in the export oflogs, cants and chips to both Pacific Rim and European markets.
"The Caffall Brothers Forest Products agreement, with 60 employees, is one of the most satisfying acquisitions we have made to date," said Merlo. "Not only do we obtain
substantial fee and contract timber, as well as water transportation facilities, but these assets solidify previous acquisitions we have made in forming L-P's Columbia Corridor Division."
The new properties will become a subsidiary of Louisiana-Pacific Corp. under Charles Caffall as president, reporting to Douglas A. Westenhaver Jr., L-P v.p.Western operations.
Merlo also announced that the former Caffall Brothers offices on Swan Island, outside of downtown Portland, will become headquarters for the newly organized Columbia Corridor div.
The division's seven lumber, plywood and green veneer mills are located at Stevenson and Home Valley, Wash. and at Prineville and Tillamook, Ore.
Don Johnson has been elected the new president of the San Joaquin Hoo-Hoo Club, with Elmer Rau northern v.p. and Norm Griesbach southern v.p. Continuing as secretary is Bernie Barber, Jr.; Craig Gaffney is sgt.-at-arms.
Directors of the Fresno. Ca.. club
are Bob Schlotthauer, Norm Cords, Wally Kennedy, Ted Mathews and Jean Hartsock, who is also vicegerent snark.
(Continued from page 10)
a completely charming and entertaining story of trees as a renewable resource. It features some young people who are non-belivers and an older forester who demonstrates the story ofthe forest in such a way that the general public, for whom the film is intended, cannot miss the point and at the same time are fully entertained. The forest backgrounds are magnificent and the music accompaniment is superior. If this film comes your way, or is on TV" don't miss it.
Truly a remarkable accomplishment considering the limitations of the budget. It would seem that the lessons learned, based on the success of the last three years, will stimulate more support for the AFI, the vital link in the forest industries' communication effort.
Louisiana Pacific Corp.chairman and chief executive officer William H. Hunt announced his retirement for the end of the month following his 65th birthday on July 23, L974, in accordance with L-P's retirement policy. As part of an orderly transition, the L-P board accepted Hunt's reeommendation to elect L-P president Harry A. Merlo as chief executive officer effective January l, 1974. Hunt continues as a director.
Hunt said, "My most recent association with L-P, as a new and major company in the building Products industry, has Provided a most rewarding finale to a long career which spans almost 40 Years in the industry. The enthusiastic and wholehearted cooperation of the management team in establishing this young giant, assures me that, under the strong direction of Harry
Merlo, L-P has a bright and promising future."
In future action, L-P's board recommended a two-for-one split of the company's common stock and the authorization of additional shares for future issuance. A special meeting of stockholders of record on November 23, has been called for December 28, 1973, in Portland, Ore. to vote upon the recommendation.
At the Fall meeting, the board also announced plans to construct a hardboard plant at a cost of approximately $7 million, in the Idaho Panhandle area using the Cermanengineered Mende continuous cylinder-press manufacturing proCCSS.
Recent dedication of a geodesic dome on the campus at California State University at Fullerton, Ca., built and designed by the students and constructed with materials supplied by local lumber and building materials concerns, signals the successful completion of a very effective student/industry partnership.
In September of 1971, Bud Nelson ofBuena Park Lumber Co. was approached by students asking for a donation of lumber. Bud ok'd it and directed the students to the Los Angeles Hoo-Hoo Club, which heard a presentation from them at the club's December meeting.
Ken Coleman, a member of the board of directors of the club and a past president, volunteered to act as liaison between the students and industry to help secure the needed materials and technical help.
lt took about a year to complete the outside shell and nearly another to finish off the inside, nearly all the work being done by the students in their spare time.
In addition to the efforts of the club and Ken Coleman, firms donating materials were: Bel-Air Door Co., Buena Park Lumber Co., D. C. Essley & Son, George M. Huff Lumber Co., Reynolds Lumber Co., Sun Lumber Co., Cal-Forest Lumber Co., Mutual Moulding & Lumber Co., American Forest Products Corp., Boyle Heights Lumber Co., Eckstrom Plywood Corp., Ganahl Lumber Co., M&M Lumber Co., South Bay Redwood Co., and Mullin Lumber Co.
f T N DER th e title "T he S hape of T h inss
L,, tu Come" it would be possible to enumerate various recent legislative actions which will have significant impact on the lumber dealerand, indeed, on most of the total busines sector.
Recently MBMDA supplied to all members small plastic cards imprinted with conversion tables to facilitate expression of traditional weights and measures units in metric terms. And vice versa. This was not a prelude to immediate requirement for changeover, but rather a step in the ultimate transition from a hodgepodge of illogical
weights and measures to the systemized practicality of the metric system.
Those dealers who have given more than passing attention to the eventuality of application by this country of metric measure realize that it will have jarring impact, even to thejargon ofthe trade.
Two by fours may possibly retain a spot in the lexicon of the industry, but the relevance would be only a matter of convenience. By current milling standards, a 2 x 4 - l6will sport the approximate dimensions of 40 mm. x 90 mm. bY 4877 mm. (or 489 c.m. or 4.89 m.) And what will you call it? Then, if you think vou have problems, what about the ar- -chitect, the engineer, the carpenter? - The shock value of that little white card
Western Building Material Association
fiSHA inspections, according to rev ports from midwest associations. are increasing.
'l-heir inspection reports show that the following alleged violations show up most often:
(l) Maintenance or recharge service on fire extinguishers.
(2) Failure to guard saws, shapers, belts, etc. on equipment.
(3) lmproper ladders.
(4) Failure to provide standard guard railing on storage or loading plat-
formsincludes mid-rails and toe boards. Have you checked out Your situation?
vl/isit our 1973 WESTERN ROUNDUP Olympic Hotel, Noa. 12-14 Seattle, Washington
AA tragic arson fire caused aPProximately $135,000 damage to the store and office portion of Empire Building Supplv in Klamath Falls, Ore. We can only hdpe this member of WBMA will be back in business soon.
This tragedy is again evidence that there exists in this country a real enemy of business that sometimes is only taken seriously when it strikes home base. Please consider it could haPPen to
was meant to prepare you for contemplation of a whole new dimension in lumber (and you may term that a pun, if you wish). Think about it!
Another cloud on the horizon was described in one of our recent bulletins to the membership. This bulletin concerns itself with the'new federal Consumer Product Safety Act, now on the books and in process of implementation.
The bulletin deserves more than cursory reading because it outlines legislative provisions which can have significant influence on retailing of almost any fabricated product. The scope ofthe act in the field of .consumer safety and protection, the responsibilities of the sellers of products involved, and the penalties which may be assessed for violations - these are some of the consideratiqns suggested for attention by the dealer in planning his merchandising program. The bulletin is recommended for rereading.
One cannot but wonder what is happening in this "land of the free (enterprise?) and the home of the brave (merchant?)."
you and take any precautionary measures you feel would minimize chances of a similar disaster in your business.
Ifyou are located in a rural area you may want to order from American Plywood Assn. one or more of the following:
(l) The "1200 Bu. Portable Grain Bin"plans
(2) The "550-0 Bu. Grain Bin" -plans
(3) "Exterior Plywood in Farm Construction"booklet Tom Howell, Cascade Building Center, Yakima, Wash. was hospitalized for a week following a bad fall while on a fishing trip on the Klickitat River, September 15. A 40'fall ending up on rocks left Tom with a bone-split in the lee. multiple cuts and bad bruises. Foriunately, he is mending raPidlY and now is at home.
Lumber Merchsntr Associolion of Northern Colifornio l5f6 El Conho l-1, Sull.0 tor Affor, Calll.94!l27 (4rrl 9rr.t617
In a recent joint board of directors and executive committee meeting the association five-year growth program presented by the planning committee was reviewed and the basic concepts were approved.
The leaders of LMA recognize that in their own business a growth factor must be included each year if the company is to progress and remain in operation. They also feel the same logic applies to their association. ***
If the association is to stay in business it must progress with the dealers and in fact must stay at least a year ahead in many areas such as legislation, anticipated educational requirements, business forecasts, €tc.
With this in mind, the planning committee chairman, Homer Hayward of Hayward Lumber and Home Supplies, Salinas, proposed a year-by-year, five-year growth program for the association. Bv 1978 the association must be able to provide the members-hip with training and services of the highest quality available on the market. Training, as an example, will include the top management, middle management and sales training by highly qualified instructors who can provide the best possible training. By 1978 dealers will eagerly await the presentation of these courses as thev know thev will be conduited with the greatest expertise avlilable. ***
Not only will the training course improve and more be added to assist the dealer in training his staff, but the many and varied services will be improved. New insurance programs to coverall possible needs of the dealers and employees ivitt Ue initiated.'Professional consultants of the highest caliber will be on tap and available for marketing/merchandising, store and yard layout, product mix, area studies, accounting etc.
New programs of dealer research and a library of industry literature anil training materials will be developed and available to the membership. A dealer task force for legislative assistance will be formld. * *
Gordon Knott, president of LMA and owner of Yosemite Lumber Co., Fresno, appointed special studies committees to study the feasibility ofestablishing a separate corporation to operbte the many and varied programs and also to research the practicality of the association building a home for itself, purchasing a small office building or to continue leasing larger facilities.
President Knott stated that these two subjects are of vital interest to the association members and the next five years can mean the development of a highly professional association that is comparable to the best found anywhere in the industry. * * *
The association must be ready to fill every need demanded by the membership. Growth within the association will expand the training and service programs available and will add to the profits of each member.
for lumber is So why not use our line\One call to Hobbs Wall can save ybu time and money. lt's a faster ilay to land the right grades at the right prices with delivery right on schedUle, whether you order a unit \ or a carload' -';*;;J:;
T HE ONLY way to go is upand I if you're going up it might just as well be first class. ***
HE 1973 Arizona Legislature made some chanses in workmen's compensation.
The following are the important provisions of the law as amended by the 1973 legislature.
Effective January l, 1974, Arizona law requires public and private employers who have in their employ any workmen or operatives, except domestic servants, regularly employed in the
same business or establishment under contract of hire, to carry workmen's compensation insurance. Regularly employed includes all employments, whether continuous throughout the year or for only a portion of the year.
The law makes coverage fordomestic servants optional. Employers can eliminate their potential liability by obtaining workmen's compensation insurance to cover domestic servants.
EMBERS of the Lumber Association of Southern California traditionally look forward to the Palm Springs Management Conference held in November. This meetins is a combination of business and ple-asure which cannot be surpassed.
This year we will occupy the Palm Springs Spa and Hotel; one of the finest properties in the desert. It's new, it's different, it's in the center of Palm Springs and everyone will enjoy it and want to return, even without the other members of the lumber association.
1973 will be the 23rd year the conference has been held and will undoubtedly be the best.
The theme is"What is Your Future," which everyone is concerned with but doing something about it is a horse of a different color.
Home centers are the focus of attention in today's market. Is there a home center in your future? Will it be on your present location, or on a completely new location? If you stay where you are, will you remodel or rebuild completely?
How can you evaluate location, your management team? How about your inventory? What about suppliers? These are just some of the questions to which
Effective January l, 1974, the law also provides that working partners in a partnership who receive wages, irrespective of profits, may elect to be covered as employees for purposes of compensation benefits. An individual application is required from each such working partner electing coverage and the affording of such coverage is optional with tf,e insurance carrrer.
Your association has a fine Group Workmen's Compensation plan. If you are not in the plan you should consider it at the next expiration date of your present policy.
answers will be given. Better plan to attend.
The opening speaker will be Pete Kulynych of Lowes. For those who remember him from a few years ago, you might be interested in knowing that the growth pattern predicted for Lowes was exceeded by at least l$Vo. lf you have problems and questions about home centers, Pete has undoubtedly experienced them and knows the answers!
Subjects to be discussed by the panels are:
Is there a home center in your future?
Remodel or rebuild on a new site?
Who do home improvement centers buy from?
Better management information is the key to profits in a home center.
Panel participants will be members of the industry from southern California.
John Lvman. v.o. of Securitv Title lnsurance Co.. wilf be the speaker between panels on Friday morning. The title of his talk is "You do have a Future.''
Friday for lunch there will be a new and excitingly different format, also an outstanding speaker.
There will be tennis. eolf. dinner at a restaurant of your choici. relaxation in the mineral baths and a dinner-dance on Thursday night.
All this adds up to a great conference. The datesNov. 15-17.
The National Association of Wholesaler-Distributors has adopted a resolution urgingimmediate and complete elimination of all economic controls.
lt asks the President, his economic planners and Congress, to recognize that profit, wage and price controls have neither stabilized wages and prices nor checked inflation. On the contrary, such controls have contributed to shortages, misallocations, production cut-backs and resources wastage, it states.
In calling for a return to a system of freedom from economic restrictions, the association notes that controls at best only prolong a period of price adjustments made necessary by underlying economic and political causes, and actually divert policy making attention from fundamental monetary and fiscal management actions that should be initiated.
Two major redwood producers, Masonite Corp. and Harwood Products Co. have joined the California Redwood Assn.
Masonite and Harwood join the six other member mills, Arcata Redwood, Georgia-Pacific, LouisianaPacific, Miller Redwood, The Pacific Lumber Co. and Simpson Timber.
Through its Western lumber division in Calpella, Ca., Masonite has been a major redwood timber owner and lumber producer for many years. It will be represented on the board by Barney Fetzer, gen. manager, Western lumber div.
Harwood Products Co.. Branscomb" Ca.. recently purchased Willits Redwood Products Co. and will headquarter redwood operations at Willits, Ca. Managing partnero Arthur o'Bud" Harwoodo announced that longtime Willits executive, Leo Hulett, will represent Harwood on the board. Hulett, gen. manager of the Willits div., was re-elected president of CRA at its annual meeting in September.
D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughoutthe West by the most eff icient transport . . . rail, truck or ocean barge.
For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.
ln Southern California, call our representative, A. W. "Art" Neth at 872-1280 or 783-0544
2000 S.W. Fifth Ave. Portland, Oregon 97201 226-2311
Nearly 70 Years Marketing Pacific Coast Forest Products
"Current projections indicate a growing demand among developed countries for wood and wood productswith forecasts pointing to a 457o increase in global demand for forestry products between 1968 and 1980," a Security Pacific Bank economist told the Lumber Association ofSouthern California at their recent quarterly board of directors and general membership meeting.
Jay told his audience present projections indicate that production will keep pace with the growing worldwide demand. He added, however, that the world's rapid growth in literacy would spur unusual demand for paper products and that this particular commodity would face demand and price pressures.
Summarizing the economic outlook for next year, Jay stated: "Although prospects of an actual recession developing in 1974 appear somewhat remote at present, inflationary pressures will persist. Assuming that our national economy merely slows from its recent, unsustainable rate, we may anticipate a more stable and reliable economic scenario in 1974one devoid of the unexpected, unsettling and somewhat uncontrolled peaks and valley experienced in recent months."
Starting off its new club year with a bang, Oakland Hoo-Hoo Club #39 in two recent meetings has corrected a 40-year old oversight, entertained the Snark, elected new officers and honored its past presidents.
At the directors' meeting, Len Putnam, Snark of the Universe, Klamath Falls, Ore., appealed to the club to have it re-join Hoo-Hoo International. It seems that because of some events 40 years ago the Oakland club is not directly affiliated with International. Some dissident directors noted that it was Interna-
tional that had dissolved during the 1930s and that the Oakland club remained in existence throughout the Depression. Despite the dissent, however, the directors voted to recommend that the club formally rejoin.
Having just flown in from Seattle, Snark Putnam immediately headed off for Miami after the meeting to attend the annual International meeting.
The general meeting drew an impressive collection of past presi-
dents to receive pins and take some bows.
Oldest living Past-President Earle Johnson, who served in 1932-33, was there.
Others included Lew Godard, l94I-42; Bill Chatham, Jr., 1944-45: Everett Lewis, 1947-48; Tom Jacobseno Sr., l94B-49; Bill McCubbin, 1954-55; Joe Pepetone, 1955-56; Jerry Mashek, l95B-59; Ralph Hill, 1959-60; Bill Johnson, 1960-61; Frank Timmers, 196l-62; Jim Hen(Please turn to page 34)
AMERICAN LUMBER SPECIES speciat- . izes in supplying hard to find species, . cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we : can fill the bill fast.
FLAl{Klt{G Snark ol the Universe Len Putnam are (1) Jim Henderson and Lew Godard. (2) Joe Casella, Verlon McKinney, FrankTimmers. {31 Vic Roth and Bill Johnson. [4) Dave Mensino abieoting the Larry 0wen Memorial Lumbermin of the Year Plaque-from Paul Olsen and Frank Timmers. (5) Paul 0lsen, Jerry O'Hare, Bon Deliste, Manuel Lavrador. (6) Ralph Boshion, Jim Henderson and Bob Gerhart.
A study of do-it-yourself and other homeowners uses of softwood plywood has been completed by the plywood assn. It will be part of a large Major End Use Study of Softutood Plywood Markets, due later this fall.
The research on homeowner uses shows that 3,029 billion sq. ft. (3/4" basis) of plywood were used in homeowner projects during 1972. The principal end use was for structural repairso additions and alterations, which accounted for 617o. Shelving and furniture were the second largest consumer, taking about 207o. A myriad of projects from bed boards to toy carts consumed the balance.
Mobile home and recreational vehicle uses of softwood plywood was 206 million sq. ft.about the same level as 1968, but with usage per unit dropping almost in half.
The recreational vehicle market consumed I93 million sq. ft.|nL972. This substantial consumption reflects the growth of the industry and a current strong position for plywood.
The fifth annual meeting of the Federal Timber Purchasers Assn. elected new officers and directors and affirmed their goals of obtaining sound economic methods of appraising and selling federal timber and establishing long-term raw material security in timber sale procedures.
Dr. H.H. "Shorty" Koessler, The Intermountain Co., Missoula, Mont. was elected president.
Others elected were: v.p., Ira L. Liberman, Duke City Lumber Co., Albuquerque; secretary, Walter Black, Custer Lumber Co., Custer, S.D.; treasurero Robert E. Stermitz, Southwest Forest Industries, Phoenix; and exec. v.p., Nicholas J. Kirkmire, Denver.
Elected to the board of directors, in addition to the officers, were: C.D. "Tiny" Ough, Burkland Studs, lnc., Livingston, Mont.; Gary Jackson, San Juan Lumber Co.; Durango, Colo.; Gordon D. Wilson, Idaho Stud Mill, St. Anthony, ldaho; Alvin W. Luhr, Wasatch Forest Products, Inc., Evanston, Wyo.; John B. Hamacher, Sierra Forest Products, Terra Bella, Ca.; James E. Garrett, Consolidated Pine, [nc., Prineville, Ore.; Wylo Pleasant, Pleasant's Logging & Milling, Inc., Monte Vista, Colo.; Yale Weinstein, Duke City Lumber Co., Inc., Albuquerque, N.M.; DanielP. Jones, Southwest Forest lndustries, Inc., Cortez, Colo.; R.L. Williams, New Mexico Mill & Lumber Co., Las Vegas, N.M.; James S. \l./hitney, Kaibab lndustries, Phoenix, Ariz.; James R. Craine, Edward Hines Lumber Co., Laramie, Wyo.; Gary A. Tucker, The Intermountain Co., Missoula, Mont.; A.M. Whiting, Kaibab Industries, Phoenix; and J.U. Dickson, J.U. Dickson Sawmills, Sturgis, S.D.
n Roller Delivery
n Construction Hauling
n Timber & Pole Hauling
n
Pete Soeek. president of Fremont Forest Products, Whittier, Ca., has named John Brecheisen as mgr. of Fremont's new Phoenix sales office.
Ken Thim, lumber and bldg. mtls. buyer for Homeowners EmPorium, Gardena, Ca., recently vacationed on the Colorado River "and concluded with a sorrowful Las Vegas farewell to his money."
Jim Harrington has been named a sales rep out of Virginia Hardwood's Phoenix office.
Joe Lisac and Jim Snodgrass have been named to the Portland sales staffof Oregon Pacific Industries.
Richard Guest is now assisting James D. Schreiber, Georgia-Pacifi c's Western particleboard and hardboard s/m. John Wilton continues as Northwest accts. mgr. plus handling four California G-P distribution centers, according to Frank V. Langfitt, Jr., v.p., bldg. products, Portland.
Wallace A. Norum. NFPA Northwest district mgr., recently worked seminars in Oregon and California, spreading The Word on wood.
John i(elly, B-onnie Sales Co.. is back in Arcata, Ca., after a trip to Geneva, Switzerland.
A.L. Sadberry, mBr., Portales Lumber Co., Portales, N.M., is recovering from a fall from some second story bins in which he broke his hip.
Don Derbes is back at Inland Lumber Co., Colton, Ca., after a family vacation in Hawaii.
Carol Rourke, asst. sales mgr. at G-P's City of Industry, Ca., buying office (the first woman in the company ever to earn the title, incidentally,) plans an early business trip to the mill country.
Lowell Kolb, Mullin Lumber Co., Claude Cumy, Far West Fir Sales, Chuck Nelson, Carroll Moulding and Phil Gilbert, recently retired from Coos Head Lumber & Plywood, were a recent foursome at Los Alamitos Country Club, L.A.
R.A. Tweed, pres,, Denver Reserve Supply Co., Denver, is the new v.p. & treasurer of Naresco, following their annual meeting in Colorado Springs. D.A. Wolfe, president of Northern Yards, Portland, was also chosen as a v.p.
Roy Stantoh, Sr., Ferd Haas, Vince Besinque and Lloyd Webb (now there's a good bunch of hardwood lumbermen) have been gathering twice a month for some bowling and good conversation.
Harry Merlo, the energetic new top man at Louisiana-Pacific, made the public prints twice last month, with feature articles on his achievements in Forbes and Business Week.
Dwayne Allen is manning International Forest Products's new Fresno office, reports Phil Butterfield. Bob Nunnally got in a vacation in Ensenada. Mexico. He's based at co. HQ, Pomona, Ca.
Bruce Zimmer is now repping Ever/Strait doors in the central Rocky Mt. states, according to Bob Gifford. Western s/m.
Brannon Vincent recentlv vacationed (plus some sales calls) in Arizona, N.M. and Tex. Now in his 44th year in the lumber business, he has been with his present emplover., Fleming LumbeiCo., L.A., foi25: years.
Lewis Shormann, Eagle Rock Lumber Co., L.A., and his wife, both caught giant trout on a trip to Great Bear Lake in the Arctic Circle. His weighed in at 33 lbs.!
George McDonald is the new controller f,or American Forest Products' South Sierra div., according to g/m W. B. Lantsberger.
Robert S. Mclean and Monte D. Nelson have joined AFP as director, administration, and compensation mgr., respectively, reports v.P, A.E. Pufford.
Robert O. Lee, v.p. for PR and advertising for Georgia-Pacific, and a 17 ye-ar G-P stafrer. is retiring early for health reasons. Mel C. Carpenter, assist. to the chairman, assumes Bob's duties in addition to his present ones.
Ed Mather, Western regional mgr., is manning AutEx's new Portland of- fice. Fred Keleher. their new 9outhwest regional mgr., is based in L.A.
C. W. Cain is convention chairman for WBMA's 70th Western Roundup, in Seattle. Committee members include Elmer Fietd, Clint Gossard. Vern Greer, Curtis Kehoe. Roberi Tilley, Lenn Width, Robirrt Wilcoxon and Joe Cain.
Bill Buettnerr V.p., United Wholesale Lumber Co., Montebello, Ca.. recently vacationed with his wife at Lake Tahoe. Grand Canvon. Phoenix, Tucson and Las Velas.
Ralph Lamon, Lamon Lumber Co.iSan Francisco, and his wife, Suzie, are currently in the Orient. plavine tourist in Japan, Formo3a', Thaii land and Singapore.
Gene Genard has left Elof Hansson. Inc. in Compton, Ca., to move to Hawaii and go to work for Clark Williams, who heads a mfg. rep firm. Gene will continue to reip eloT Hansson.
Les Jones is a new sales rep for Oregon Pacific Industries. selline the Midwest and working out of Rockford, Ill. Tim Whitman has been named dispatcher at OP's new Wilsonville (Portland) warehouse.
George Steiner, president, Hedlund Lumber Sales, North Highlands, Ca., recently business-tripped to Watsonville to help a good customer.
Bill Herman is now on Duke Citv Lumber's buvine staff. Albuqueique, joining iohn frlares and Bill Krei as buyers. A.U. of N.M. business school grad, he worked 2 years at Duke's Winslow, Ariz., plant.
Al Gillespie is now in Duke's wholesale dept. His former sales slot in particleboard has been filled brr Dunc Boggs. Al joins Mike Wallier and Clorinda Zagurski servicing the Southern states.
Ken Heist, Billings, Mont., has won national honors in G-P's "Salesman of the Quarter" awards. Bill Hartley, Boise, Ida., won Northwest regional honors; Terry Saunders, Salinas, Ca., and Earl Deupree, Denver, have won regional hoirors.
Pat Kennedy is now the sales rep for Plywood Fresno, selling dealers and industrials from S.F. south to Monterey, the same territory he covered for 16 vears for Weyerhaeuse r.
Walt Wiley, Foothill Lumber Co., Glendora, Ca. recentlv made the wedding scene, JeanneRikley was his bride.
Jack Rogers has moved from Mullin LumberCo., No. Hollywood, Ca., to their operation in San Gabriel.
Don "Sully" Sullivan, South Bay Redwood Co., Orange, Ca., and his wife, Erma, vacationed in Las Vegas ("for fun") and then at a desert cabin in Calif. ("to dry out from having fun").
Announces the establishment of a firm provid ing Consultative Services for the effgctive use and distribution of Domestic Wood Products in addition to a Wholesale Division Exclusively specializing in the export market
MARKET SURVEYS
STRATECY ANATYSIS
EXECUTIVE RECRUITMENT
ANd PIACEMENT
MANAGEMENT PERSONNET SCREENING
MANAGEMENT SYSTEMS ENCINEERINC
ANd DEVELOPMENT
WOOD PRODUCTS ENGINEERINC
Newport CenterRodeffer Bldg. 567 San Nicholas Dr., Suite 106 Newport Beach, Ca. 92660 (7141 644-9269
Alex King, sales mgr., Brown Moulding Co., is back home in Montevallo, Ala, after a recent West Coast buving trip.
John Lipani, Weyerhaeuser, Los Angeles, was a recent visitor at their Burlingame offices.
Jim Duart is now director of American Forest Products' new staff marketing dept. He's been with AFP since '47. Petcr Murphy has been named g/m of the newly realigned national sales div. He was most recentlv mgr.,lumber sales.
Athol Stogner, in the paper mfg. business tbr 28 years, has been named plant superintendent for Nicolet of California's new Holister paper mill. He will direct the recvcllne mill's activities in produciirg 50 tons perday of roofingfelt material, according to C.A. Cardoza.
Dos Morland, Lane-Stanton Lumber Co., City of Industry, Ca., recently vacationed with wife Patty and son D.R., relaxing and playing tennis in Palma Valley.
Dave Mensing flew to Portland on business and inspected L-P's new corporate offices.
Gage McKinney, MacBeath Hardwood, Berkeley, will pursue his master's degree at UC, Irvine. Manuel Lavrador, MacBeath's "little ol' wine maker," didn't. "Grapes cost too much," sez Manuel.
Cheryl Friesen is new at Rolf Stolesen Forest Products, Palo Alto, Ca., as a sales trainee and Girl Fridav.
A new company to provide consultative services in the fields of domestic wood products uses and distribution has been established by industry veteran William E. Baugh. Carrying his name, the firm also has an export division that is exclusively specializing in the export market.
Having worked in a variety of areas within the forest products field in the past 35 years, Baugh was most recently general manager of the Southern Ca. div. of Southwest Forest Industries. The division was formed several years ago when he sold his company, Baugh Forest Products, to SFI.
William E. Baugh & Associates will provide services in the areas of market surveys, strategy analysis, executive recruitment and placement, management personnel screening, management systems engineering and development and wood products engineering. The company has offices in Newport Beach, Ca.
Active in a number of industry associations, he is currently serving as a v.p. in NAWLA.
(Continued from page 16) man can be sure he is renewing the coverage regularly, and he will have the opportunity to renew it himself if the employee lets it lapse.
The Institute also suggests that your company auto insurance be endorsed to cover employees' cars with high limits applying above the limits of their insurance. This nonownership liability insurance can also be added to special multi-peril package policies or other package policies.
And it's a good idea, too, to carry medical payments insurance on each employee's careither as an endorsement to his PolicY or to yours. This will cover the employee's own costs if he is injured (beyond any coverage under your compensation insurance). NEV/
(Continued from page 29) drick, 1962-63; Bruce Jacobsen, 1964-65; Vic Roth, 1965-66; Ralph Boshion. 1967-68-69; El Werthman, 1969-70; Dwight Curran, 1970-71; and Ron Delisle, I97l-72.
Special note was paid to HonorarY Life Member Lew Godard.
EmanuelFritz, Professor Emeritus, Univ. of California, (retired), affectionately referred to as Mr. Redwood for his untiring work in forestry and conservation for over 50 years was also present. In addition, Prof. Fritz taught forestry to many of the members of the club, as well as numerous lumbermen throughout the West.
The new group of officers was nominated and voted into office in true Hoo-Hoo fashion. Immediate Past-President Paul Olsen turned over the reins of office to Manuel Lavrador. Assisting Manuel will be Jim Harrison, G-P, v.p.; Dave Mensing, L-P, sec.-treasurer; and Charlie White, sgt.-at-arms. Directors include Verlon McKinney, Elmar Brock, Joe Casella and Jim Henderson,
Some 25 under-privileged children and their counselors will be the guests of the San Francisco HooHoo club when it stages their annual Christmas charity event at the Marines Memorial Club on December 14.
Refreshments and lunch will be served and entertainment provided for the children. At the party, each child receives a gift of his choice from the club.
The main event of the year for the club (and the kids, too, we suspect) it is open to anyone in the lumber business.
In the world of crime thev're called o'paper hangers.'o But as many businessmen and retailers have found out, bad check artists can do a good job of redecorating ledger books in red ink as well. Worthless checks have been a bane to businessmen for as long as it has been a boon to transact business without cash. Exact losses are hard to pin down, but one source estimates that in the United States more than a billion dollars worth of goods, services and cash were stolen last year through the use of rubber checks, guaranteed to bounce.
age, the businessman must indtall equipment that will photograph the person cashing the check, the check its_elf, and any piece of identification offered. In addition, the retailer must lay down ground rules for peisonnel who cash checks. They must make sure that each check cashed has on it the address and phone number of the person for whom it is cashed, and that it be endorsed in front of the clerk handling it who also must then initial it.
RECOGl{!fl0il: Richard C. Caletti, president, American Institute of Timber Construction, presents plaque certifying AITC honorary membership to MuG. Hanisch, Jr., v.p., KoppersCo. Hanisch was actively involved in AITC formation in 1952, served as president in 1954, 1961 and 1967 and was on the board from its inception until 1973. 0nly two other men have been elected honorary members: the late Ward Mayer, the first president, and Frank Hanrahan, first exec. v.p.
For businessmen who find that for either sales or customer accorrlmodation checks are a necessity, protection from bad-check losses is available under a Merchant's Check Cashing Forgery Bond, according to the Insurance Information Institute. In order to qualify for the cover-
When such requirements are met the merchant is covered for losses up to $50 per check. Losses up to $200 per check are covered if the check is from a government agency or established business organization within 75 miles of the merchantos place of business. This allows a merchant to cash payroll checks as a courtesy to customers and pick up added payday business. Postal money orders and express money orders are also covered up to the $200limit.
Emmert Products Co. has a new service tool, the Dial-A-Length Rafterule.
Its simple dial settings give accurate dimensions of the common, jack, and hip or valley rafters for any building span. The Rafterule creates a standard method of calculating rafter lengths and eliminates the necessity of reading the framing square, book-s, or charts.
By setting the Rafterule indicator to a selected roof pitch. anyone can accurately determine the rafter lengths for any building span. Since readings are graduated much like a carpenter rule, rafter lengths are easily read to Va" or less. This sturdy, all-plastic calculator also contains information on angular rafter cuts for radial arm saws as well as plumb, level, and side cut data for use with any framing square. All necessary instructions are self contained. Included with each unit is a durable, protective case.
It sells forjust $6.95 each prepaid.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Ideal Aerosols, Inc. is introducing OSHA federal safety color paints in l6 ounce aerosol cans. These acrylic-base paints are quick drying, durable and solvent resistant. They meet OSHA requirements and are formulated in compliance with ANSI specifications 253.r.
All cans feature ldeal's exclusive tamper-proof, color matching caps and are available in the seven colors. The label explains recommended uses for each color.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
New pvc gravity sewer pipe ASTM D3034-73a from Johns-Manville has become the first rubber-ring pvc sewer pipe to receive IAPMO research committee approval for meeting requirements of the Uniform Plumbing Code.
The committee made its recommendation after extensively reviewing and testing the pipe in 4" , 6" ,8", 10" and 12" sizes. A heavy-walled, solventwelded DWV pipe in 4" to 8" sizes had been the only previous pvc sewer pipe
to gain such approval from the International Association of Plumbing and Mechanical Officials, the leading association of plumbing officials west of the Mississippi River.
The Johns-Manville product contains an integral wall bell and a "locked in" rubber elastomeric gasket and compatible pvc fittings also with integral wall bell and "locked in" rubber elastomeric gasket. The pipe's Ring-Tite sealing ring provides a tight, flexible and strong seal that meets an exacting 50 gals./inch/mile/day specification. The pipe has been approved for domestic sewage and for sewers as defined by the Uniform Plumbing Code.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena' Ca. 91101.
Harloc Pacemaker's new line of deadbolts also have a new visual Show-Pak box, designed for both pegboard and shelf-display. It is color coded on both front and end for each type ofdeadbolt: single cylinder, double ilinder, one way, and thumb-turn deadbolts.
The box has a heavY gauge Plastic cover securely attached to the box to prevent pilferage. Show-Pak is designed and eneineered for the dealer to stock and disllay and enables the customer to select the risht deadbolt that he wants.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Major advances in White fork lift truck design incorporated in the new series of 4,000 and 5,000 lb. capacity, pneumatic-tired Models MY-40B and MY-508, for gasoline, LP-gas and diesel fuels, are claimed by White Materials Handling Co., a subsidiary of White Motor Corp.
Most significant of these advances are the emission controls to match strict environmental standards ; lowered operating costs and increased productivitv: Ereater torque; increased durability oi the drive tiain; precision loading, positioning and stacking; new electronic ienition as an option; a new Whitedisigned l-beam family of uprights: and new power plants.
Power plant in the new models is a thoroughly tested, 6-cyl., L-head indus-
trial engine for gasoline and LP-gas. Durable construction, low fuel consumption and low noise level are characteristic of the engine. Horsepower is 77 on gasoline and 73 on LPgas at 2.(XX) rpm.
- The diesel 6neine for the new series is a 4-cycle, direclinjection unit developine 7l hp at 2.100 rpm.
Travel speeds in both forward and reverse are: low range, 0-7.5 mph; high ranee. 0-13.2 rpm.
WRttB: Th-e Merchant Magazine. 573 So. Lake, Pasadena, Ca.9110l'
Jarrow Building Products has introauiiO a new celltilar furring strip called Jarrow StriP. -
A considtent 8' length and a bold sreen merchandising stripe make it posIiUle to market Jarrow Strip in the paniline, moulding, and ceiling tile area' WnttB: The Merchant Magaztne. 573 So. Lake, Pasadena, Ca' 91101'
The new Hang-Up Vac from ShoPVac Corp. is claimed to be a new concept in heavy duty maintenance. Desiened for operations where keeping clEan is a mdst, but sPace is at a Premium. vou simply mount the vacuum bracket-on the riall, or the lolly-column bracket on a post, slip in vac and plug in.
It's no larger than a fire extinguisher. and a lot better-looking, too. With one central location, any part of the room may be reached effortlessly with an extra-long hose. Or You can mount Hang-Up-directly behind machines for clean, safe operation.
Six different Hang-UP Vacs are made: two for normal usage, two wet and drv vacs for home usage. and two powerful industrial models. one for dry bick-up and one for wet and dry use. All are all-steel construction, with 2Vz gallon capacities.
WRiln: The Merchant Magazine,. 573 So. Lake, Pasadena, Ca. 91101'
A unique new sprinkler featuring precisely-gauged low application rates of from lVz to 17 gallons per minute while delivering water in practical patterns in circles up to 200 feet in diameter has been introduced by Melnor Industries, turf irrigation div.
Embodying well-known but rarely used hydraulic principles, Melnor's new sprinkler offers applications in soil-water-plant relationships in all three categories of outdoor water distribution; namely industrial turf, agriculture, and treated sewage products utilizing the "land treatment" process.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Spur Products div., Willcox & Gibbs, has a new cargo dunnage bag that absorbs shock and secures pallet loads of merchandise against damages incurred from impact and shifting of cargo.
The bags are 5" in diameter x 5'long and are made from a rugged heavy-mil polyethylene tube filled with highimpact absorbing cushions of polystyrene foam.
An extended edge permits the Spur cargo dunnage bag to be easily taped or stapled and inserted between pallet loads of merchandise for shockabsorbing damage-free transport.
They can be used in rail car door. ways, at the nose and tail of piggyback trailers, as void-fillers in igloos and airfreight shipments, in household or special product moving vans, or inserted between pallet loads of cargo in ocean
containers for resilient cushioning at all times.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
Homelite has a professional chain saw designed for high speed pulpwood production called the 350 Automatic, that they describe as a sophisticated tool for harv-esting small treeS that, earlier in the year, passed or exceeded the most stringent vibration and soundlevel tests in Sweden, Finland and Czechoslovakia.
Three years in development, the 350, according to Homelite president, Robert P. Straetz, "probably carries the most advanced system of vibration isolation as well as the most effective sound muffling system ofany saw on the market." It is expected to retail for under $300 and will replace current models, XL-400 and V.I.-123.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
A new complete selection of economy door closers identified as Tylo, by Kwikset, claims to combine nearly all the desirable features found in expensive door closers at an economy pnce.
All have a steel operating mechanism and spring, rack-and-pinion operation and come in a variety of models to fit most standard installations.
Available in 8 different sizes to suit doors ofvarying sizes and weights, they are manufactured to meet or exceed all federal specifications, Series 3009.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
For further informolion on oll New Producls ond New Lileroture, write fhe hlerchant Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.
Stucko is a synthetic stucco for interior and exterior use around the home. Waterproof and easy to use, it can be applied as a wall coating. creating decorative surfaces or for the repair and patching of stucco walls.
One gallon of Stucko covers approximately 16-20 sq. ft. and will dry inabout an hour outdoors or three indoors. The imaginative home repairman or repairwoman can create many striking effects by using a coarse paint roller or sponge to give the coating an unusual texture, It is dampproof below ground level and waterproof above ground level.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
DARK, bold and richlv eleoant are characteristics of Presidio, Spanish member of new Historic Collection of hardboard panels by Masonite. Perfect wall covering lor any Mediterranean room, it is an authentic reproduction of intricate styling that characterized walls in upper class homes oi 18th Centu ry Spain. Each 4xd panel looks as if it's made up 0t 18 individual hand-carved wooden blocks in three vertical rows of six. Each of the simulated hand-laid insets features deeo, dimensionallvtextured graining. Colored panels provide acceht wall t0 create atmosphere of warm, intimate charm. Prelinished m'atched moldings are also available.
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NEED:
H5- Long Dimension?
^N toul\t otomNw pHoNE (916) 4gg-1
P.O. BOX 21488I SACRAMENTO, CA 95B2I
Kwikset entrance handlesets are the latest items to their line of visually packaged locksets.
The unique handleset visual package displays every component ofthe sets to the fullest effect. A specially engineered carton holds all the pieces and shows approximately how the unit looks on a door.
Two sides of the visual package are open and the entire unit is sealed with heavy-duty shrink-wrap to prevent against loss and pilferage. Product information and major selling points are covered in detail on back panels. Bands at the top and bottom boldly identify the product.
Their research studies have shown that many dealers increase sales oftheir products by as much as l00Vo by stocking and displaying Kwikset visual packs.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
A new. flexible. non-cementious textured coating for protecting exterior and interior surfaces has been added to its Thoro@ System ofproducts by Standard Dry Wall Products, Inc.
Called Thorocoat, it is a nonflammable decorative coating for use on block, concrete, plaster, stucco, masonry and brick. This new product is recommended for applications where a rich, sand-textured, non-gloss, water repellent finish is desired. Other claimed advantages ofthe fine textured coating are its abrasion and stain resistance, excellent adhesion and its blister proof nature. Thorocoat meets federal specifi cation #TTP-555.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Distribution plans for a toilet using only 3.5 gallons of water when flushed have been announced by Borg-Warner Plumbing Products. Conventional toilets can require as much as 5 gallons of water per flush.
Full production and distribution are planned for late next spring.
'l he reduced water use was accomplished bv engineerins a toilet bowl that operatei pro-perly wi-th only 3.5 gallons of water, enabling use of a correspondingly smaller water tank. The new toilet can-reduce water consumption as much as257o from that ofconventional units'
Bv the end of 1974 more than 5Vo of Bore-Warner's vitreous china toilet production is expected to be the watersavins tvpe.
It iicoiporates siphon-jet flushing action, alonE with a new feature designed to eliminate water condensation on the tank in most residential installations. Despite reduced water usage, the size of the bowl remains approximately the same.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l'
A high-impact full color display banner feafuring wood finishing products is available free from Minwax Co.
The22 " x2S" banner is designed for display in a window or on an overhead wirre. The message, as nationally advertised in six consumer magazines, may be seen from both sides.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101'
A new retail selling center merchandiser for its "Grit Edge" tungsten carbide cuttine blades is available from Remineton-Arms Co.
It pr6vides a high visibility display for increasing sales of "Grit Edge" hack saw, rod saw, saber saw and circular saw blades.
a positive coefficient thermistor, which replaces a negative coefficient thermistor in the control panel, and a remote control indoor sensor.
The positive coefficient thermistor is linear and provides greater sensitivity, better tracking capability, greater accuracy and quicker response than the previous nesative coefficient thermistor. The rJmote control indoor sensor, in contrast to the previous control, can be adiusted from the control panel in the boiler room even though it i3 installed at any converiient point in the system. This greatly reduces time and labor in installation and provides greater accuracy of operation.
Wmtn: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91l0l'
Textured softwood plYwood has moved indoors. Its soft texture gives welcome relief from the sheen of plastics and paper, and the impersonality of plasterJike surfaces.
I1s natural variety of surfaces and grain patternseven its knots and color variationsmake it an outstanding wall and ceiling treatment, and a focus for interior design.
Textured panels, highlighted bY stain, transform an ordinary room -or office into one of distinction' Or smooth, painted panels can become an elegant and formal backdroP.
Plywood is easy to use, covers fast, requires no special tools, or skills. Painted, stained or natural, plywood's precisely dimensioned panels. available in lengths to l0 feet, are a keynote to effi cient, economical construction'
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
It consists of a sturdy 22x23" laminated board in bright black, yellow and salmon colors that mounts easily on standard pegboard wall display units. Card haneers for the blades themselves also act ds supports for attaching the selling center to peg boards.
Retail dealers can obtain these "Grit Edge" blade selling centers at no cost from their wholesale suppliers as part of a special, high-profit package that includes a representative varietv of a dozen differ6nt "Grit Edge" blddes.
The blades fit standard hack saw frames and most power tools. Blade edges, coated with thousands of tiny tungsten carbide particles by a patented process, permit users to cut hardened steel, glass, tile, counter top materials and many others that are often too tough to cut with normal blades.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
A new improved model of the HeatTimer, a solid state, weather actuated electronic heating control, is now available from Heat-Timer Corp.
It features two major improvements:
A% hp. motor has been adoPted to supplant the 2 hp. motor previously used for powering its deluxe model automatic garage door operator, reports the Doorkeeper div. of Vemco Products Inc.
The more powerful motor brings higher standards of operator performance to older home installations where garage doors are usually heavier than for new homes.
The new motor will Provide greater starting torque for automatic garage door operation in cold climatesfor example, such as when a garage door mighrbe frozen to the ground.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena, Ca. 9ll0l.
New from Georgia-Pacific is a pocket-size, 8t/z"x 4" lumber board iootaee calculator. The first of its kind, it wai designed for the do-it-yourself builder and remodeler, and the retailer. On-site or office estimators will find this new tool valuable when ordering or tallying shipments of lumber. Cost is 250.
It has a durable, plastic-coated, water resistant finish, and provides a quick and easy way to find total board footage for 1" and 2" dimension lumber.
The pocket calculator will give total board feet for up to 100 boards from 8' to 22' long, for 2"dimension lumber in widths from 4" to 12". Any thickngss can be figured by using simple mathematics.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9110l.
Jarke Corp. has a new, adjustable arm cantilever rack.
Identified under the trade name Jarke "Button-On." it is available in either single or double column and features heavy duty design for lifetime service.
Black & Decker has a new singlespeed jig saw, bro-adeling its- line of portable iis saws offered to professional bower t65l users. It is designed for 'power for heavyduty use by carpenters, electri-
cians. plumbers, ind other tradesmen who require a versatile. maneuverable DOWer SaW. -
Operating at 3000 strokes per minute, it has a stroke of7a". It is rated at 2.5 amps for 120 volts AC. Capacities are: 2W' inwood,3/c" in aluminum, andl/c" in steel.
Design features include an adjustable tilting sloe with a quick clamp l-ever for bevel cutting to 45o, a heavY-dutY. instant-release trigger switch, and directed air flow assuring a visible cutting line. Price is $47.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
'Mercap,' a new concept for capping carpet wall base, has been added to Mercer Plastics Company's line of vinyl carpet accessones.
Designed with smartly rounded 9132" ' lip that eliminates conspicuous dimensions from the top edge of carpet wall base, the flexible, sturdy vinyl quality of 'Mercap' lends itself to easy forming of seamless outside corners. As a utility item, it is also ideal for capping ceramic tile and wall paneling.
The new 9132" 'Mercap' is offered in l2' sections, packed 600' per carton, or in 4' sections, packed 500' per carton, for over-the-counter sales in 5 standard colors. Other decorator shades andYc" and 5116" lips can be made to order.
I ree standing, it erects in minutes and offers complete flexibility. Arms require no nuts or bolts and are just buttoned on. Each arm offers 1,000 lb. capacity and is available in either 12" or 16" straight and inclined arms.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
HIGH-RISE WALL UNITS with perforated hard'board back panele and metal baae ghell. Double elotted gtandarde provide for adiuetable bracketg and ahelving. A new dimension for efrective background displ?y of h-anging itemr. ALL PURPOSE GONITOLA with adiuetable diamond'hole perforated metal ehelving. Sturdy construction for heavy type merchandlse. Available with center [ack paiet and wire baeket diviieri.- fA .--r*
Reeve offers the largest selection of metal fixtures ll / Utuppgt in the modern satin bracs finish. Write for our I "X(. ,a,aana new complete store ffxture catalog. Represented [\)(qlljr<9 throughout the United States and Canada. P'O. Box 278,Plco Rivera' cA 90660
Hardware Designers "925" Series side-mounted drawer slides are as easy to install as a single track slide, according to the manufacturer. Only four steps are needed.
Installation begins with cutting a piece of wood stock to the width of the drawer opening plus /a" ,thenattaching plastic sockets to the wood stock flush with the ends. The cabinet members are then pushed into the sockets, and the front ends of the cabinet members are attached to the sides of the front frame with one screw on each side.
Slides are attached to the drawer in the normal fashion and the drawer is inserted into the cabinet opening. By merely moving the piece of stock it enables the installer to adjust the drawer to the proper position with the insurance that'thti slides will always be aligned. Final step is when the stock is stapled to the back of the cabinet, screws are tightened, and final adjustments made.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
A new trowel-on, cement based material, specially formulated for patching and leveling interior masonry and concrete, is new from Standard Dry Wall Products.
Known as Concrete Leveler@, this material is recommended for use on unpainted ceilings, walls, beams and columns prior to applying lightweight texture type cement base coatings. It is also an underlay for vinyl wallpapers and paints.
It contains the proper gradation and quality of aggregate to provide a hard, durable primer coat. It also has a selfbonding agent to ensure positive adhesion without prewetting the surface. It contains no gypsum.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
A new point-of-purchase store display shows off Johns-Manville's Melamite decorative laminates to prbspective customers, tells thbm how easy it is to install Melamite, and supplies them with step-by-step installation literature. It is also a convenient place to sell the other items customers will need.
The store-in-a-'store package includes. besides the displav and literature, three cartons of trrtilamite containing six of Johns-Manville's best-selling patterns in three sheet sizes. It can be used anywhere in the storeas an island, positioned against a wall, or set up at the end of a gondola,
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Instant elegance is how Borg-Warner Plumbing Products describes the effect of its new Powder Room Ensemble. The four-piece grouping consists of a white provincial-style vanity cabinet with gold trim and hardware, a cultured marble one-piece lavatory, a gold-tone faucet and drain assembly, and a matching toilet flush handle.
The components come in a single box and can transform a drab half-bath into a stylish home showplace, says BorgWarner. Illustrated installation instructions make the job simple for even the inexperienced d-i-yer. Compact packaging and ease of ingtallation make the ensemble equally attractive to builders and contractors.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Flame-resistant, resilient vinyl has been selected by Mercer Plastics Co., for its Carpet Divider-Saddle. An independent laboratory certified the product is considered to be self-extinguishing. The new saddle for carpeted floors orovides a flat surface. ransins in width trom I " to 6V2" , with striigFt butt-up edges. Low r/q" and 5/16" saddles for juteand sponge-backs and. higher Vz" x svz" x 36" size.
t{EW Roxite display, designed for use as a wallhung orfree standing floor unit, is available with or without steel legs; will accommodate samples 0f the various colors and oatterns in each of the three
series of simulated brick and stone panels, Heritage, Bedford and Carriage. Colortul illustrations show finished installations, ease of application. Display units measure 21" x 48", ard equipped with literature.
If you can spend some time, even a fewhours, with someone who needs a hand, not a handout, call your local Voluntary A.ttgn Center. G write to: "Volunreer," Washington, D.C. ZOO1I We need you.
The National Center for Voluntarv Action.
The Southern Lumber Co." San Jose, Ca., is proceedingon schedule in the rebuilding of their store and warehouse complex that was destroyed in an $800,000 blaze June 19. Bruce Pohle, v.p., reports that they plan to have the slab and footings in by the time you read this, weather permitting.
Total area of the new building (see drawing) will be 65,000 sq. ft. for warehouse and sales. The exterior of the old "hardwood room" will be clear redwood siding, applied diagonally. Southern Lumber Co., which was founded in 1904, was the subject of a special feature article in The Merchant Magazine, October, 197I, that described their considerable expertise in hardwood retailing.
The balance of the new building will be of tilt up construction ,29 feet tall, with the concrete being poured into rough lumber forms so that they will have a wood-grained effect once the walls are up. The walls will then be stained to simulate wood.
There will be parking for 75 cars with more space available for additional parking. The mill will be com-
pletely self-enclosed in the middle of the building for easy access from any part of the store.
Is the general public as a whole really interested in do-it-yourself products?
You better believe it!
At that Western colossus known as the Los Angeles County Fair, Woodland Products Co., of nearby Pomona, set up a booth to exhibit - but not to actually selltheir popu- lar lineof mouldings, picture frames, bulletin boards, shelves and related items.
is the PR0FESSI0NAL'S ALt PURP0SE PLASTIC
Eoat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws. g:il
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up. sander. When applied
properly, Famowood becomes water weather-proof.
lffi";l!ir:. 16 matchins wood c0lors
After the l7-day run of the fair, Frank Robertson, Woodland president, noted, "if you stop and consider that we were able to refer four thousand inquiries to our dealers, it certainly exhibits a tremendous amount of interest in do-it-yourself products."
The lines most popular with the more than one million show visitors were picture frame mouldings and Woodland Espana shelving.
Pennsylvania-based 84 Lumber Co., by coincidence, has opened its 84th and B5th lumber centers in the Denver area.
The two outlets are the first for 84 Lumber west of the Mississippi.
The firm's name does not come from the number of stores it is operating, but from the name of its founding place, a village called Eighty Fourabout 25 miles south of Pittsburgh.
Since starting operation in the small Pennsylvania town in 1957, the company has expanded into 17 states.
Highlighting the two September grand openings were Paul Bunyan Games, featuring contests in nail driving, cross-cut sawing, log rolling, fishing and casting, hole-in-one golf, and tobacco putting.
The games were free and open to all men 18 years old who competed for cash prizes and the Paul Bunyan title.
Representatives of various building materials firms were on hand to demonstrate their products.
Manager of the Aurora store is Lee White, who formerly managed 84's store in Albany, N.Y. Dick Shirk is manager of the Broomfield store. He is former manager of the Toledo, Ohio, store. One store is at 37th Ave. and Nome St. in Aurora and the other is on U.S. 287. north of Broomfield.
all wood landmark hotel, the
was the locale for the
a fariily weekend outing. (An earlier
president
Two meeting is pictured
Steve Gwaltney of Sun Lumber Co. was the lucky devil who won the color tv set at the recent Los Angeles Hoo-Hoo Club meeting in Huntington Beach. Not so lucky was Wayne Gardner, exec. v.p. of the Lumber Association of Southern California, who oowon" a $20 cash prize, but then lost it as he was not present to collect.
Other raffle winners were Bill Lantzberger, Harold Smith, Chuck Lember, Don Bailey and John Eckstein, current Club 2 president.
Golf chairman John Lipani did the honors in awarding winners; low gross to Ray Gutierrez, low net to Bud Nelson. lst flight, Bob Merritt, 2nd flight, John Lipani.
MONG the information contained in the accompanying chart on the major species of Southern hardwoods is a collection of facts that runs the gamut from specific gravity to average shipping weight per thousand board foot for rough 4/4 lumber to the average comparative hardness index.
Included in the chart is a brief description of each specie telling about its color(s), strength or lack of it, smoothness and the like.
In coming issues we will present
The chart below contains invaluable information for anyone working with Southern hardwoods .. . additional information on these 16 species will appear next month.
additional data on the relative working properties of these species and an additional chart that gives a more elaborate breakdown of general information for each of the 16 mentioned.
These facts have been compiled and produced by the Southern Hardwood Lumber Manufacturers Assn. and we suggest that readers interested in more detailed descriptions contact them. Their address is SHLMA, 805 Sterick Bldg., Memphis, Tenn. 38103.
hardost and toughest commercially important hardwood.
is t8n to brown In color. Saowood is white.
medium weight wood wlth a fin€ grain. Th€ sapwood is off-white and the limited
ld€ntical in appsarance to hard maple but sotter and easier to work. White sapwood and mild brown heartw@d.
Similar to whitc oak but with pinkish cast heartwood and somewhat stronger
Light brown hsartwood, prominent wood rays and strong grain pattern.
Somowhat lighter and easier to work than hickory, pecan has a moderate grain pattern, r6ddish brown heartwood and white sapwood.
YEILOW POPLAi A liSht weight line grained wood wilh whitish sapwood and yellowish green hsartwood.
sYcAtoRE A moderately tin€ Srain6d wood having pronounced wood rays especially when qulrtcr sawed. Haartwood is light brown and sapwood neafly white.
TUPELO I BLACK GU'5 A wood of lin€ grain and uniform texture, the nearly whit6 sapwood predomlnatss,
A sott light weight and vory stablo wood, willow has a light tan sapwood and rcddlsh to gr€yish brown hsartwood.
Peitz Industries has a 4-color booklet describing their new franchise program for their Interlocking Pavers, design block and exposed aggregate. It also outlines the franchise advertising program and includes a coDv of the sales brochure provided to fiahchisees. For more information write to Peitz Industries Inc., Industrial Ave., Ridgefield Park, N.J. 07650.
A free brochure describes the complete line of Buzzard abrasive cutting iool products including spade auger bits. hole saws. circular saw blades, burrs and rotor saws. and hard carbide armed files in all shapes.
Lines of aluminum and steel dock boards, dock plates and rail boards are described in updated literature from the industrial truck div.. Allis-Chalmers Corp. In addition, the Pow-r Dok hvdraulic dock extension is described in terms of operation and design.
Producers' Council has just Published a Guide to Quality Construction Products which contains a comprehensive listing of all Council members and local representatives. About 150 major national manufacturers of construction products are represented and over 4,000 local representatives and/or distributors in 53 major market areas. Cost is $2.
Creative cabinet ideas for all the rooms in a home are in a 24-p. color booklet from Noblecraft. It is loaded with unique and practical d-i-y cabinet ideas plus a broad selection on types, designs and specifications. Cost is 75c.
The handsome appearance of homes and apartments finished with Shakertown ihakes and shingles in 8' panels is shown in a new brochure' Photos show how cedar texture and bold horizontal butt lines complement a mansard design, create a dramatic accent wall, emphasize the rustic charm of a vacation home, and make old walls look like new again in a remodeling job. .Drawings tell how to apply product.
Three Son's reports are offered free to the younger generation in anY family-owned businesssons, daughters, sons-in-laws, nephews, and cousins. Based upon extensive interviews with fathers and sons in family
businesses and feedback from workshops conducted each year by the Manufacturer's Institute, the reports explore common problems which face younger people coming into their parents' business, report on the experiences ofothers. and draw useful conclusions. Contact Manufacturers' Institute, Box 228, Oxford, Mich. 48051.
A scaffolding engineering report is available from Deal Products, Inc. Tests were conducted by Lehigh University.
Sales literature on Allis-Chalmers' line of Maintenance Man hydraulic overhead work platforms has been updated and consolidated. The equipment is designed in three ways: selfsupporting on the floor, mounted on lift truck forks for added height, and a combination of both methods.
The 1973-74 Southern Hardwood Lumber Manufacturers Assn.'s Buyers' Guide offers the purchaser, consumer and specifier of lumber, as well as lumber products, information about Southern hardwood species. Detailed information is provided concerning facilities of member mills, species manufactured, and special items which may be produced. Hourly capacity, as listed foreach mill, is approximate, says SHLMA, and offered only forcomparative purposes.
Strikingly handsome carved entry doors, ranging from the unique Aztec panel to the multi-paneled Quadrille, are featured in a new four-color, 8-p. brochure just issued by Simpson Timber Co. The Castillo. most recent design introduced into the International line, is highlighted on the cover. Each distinctive design is presented in full color.
Three different floor systems have been tested by the National Particleboard Assn. to determine the acoustical values for each, using different types of floor coverings. A free new studY reports a series of tests conducted on basic particleboard floor constructions, the effect of resilient flooring, carpet and ceiling features. In each, three different types ofratings were used: sound transmission class, impact noise raiing, and impact isolation class.
American Wholesale Hardware Co.. has a new Christmas Dealer Catalog, l6p. in color designed for dealers in the Greater Southwest marketing area.
Protective glazing is described in a new Insulgard Corp. 8-p. leafleton plastic thermal and security glazing units, and Isocoustic acoustical glazing units. Charts, tables and line drawings aid selection. installation and maintenance.
Latest in the American Forest Institute-Forest Industries Council series of newsfilms depicts an experimental concept in commercial timberland use pointed at pleasins wilderness enthusiasis. Design'ed fori.rse in local tv. news, it has already been distributed to about 85 stations. Copies of "Virgin Falls, A Pocket Wilderness" may be obtained from the AFI at 1619 Mass. Ave., N.W., Washington, D.C. 20036. The charge is $10 per print.
"Study of Softwood Sawlog Conversion Efficiency and the Timber Supply Problem," a report prepared for the Forest Service by the consulting firm of H.C. Mason and Assoc., Gladstone, Ore., shows the importance of improved utilization in stretching available timber supplies to meet demands for lumber and other wood products.
A new l6-p. illustrated free brochure which describes forced-entry fastening tools and accessories is available from Bostitch.
The contribution which slides can make to performance and sales appeal of a broad range of products is demonstrated in a new, fully illustrated booklet, "The Little Grant Sampler of Drau,er Slide Applications." It is filled with practical ideas manufacturers can use to add value to their products.
The Merchant Magazine
David Cutler, editor-manager
573 South Lake Ave.
Pasadena, Ca. 9ll0l
Dear Dave,
We read with interest your article on "Converting to the Metric System," September, 1973, p.6. Could we please have your permission to use it in the Lumber Co-Operator. We, of course, will give you credit for the article. Thanks for your help.
Barbara L. Dewey
Associate Editor Lumber Co-Operator Magazine
339 E. Ave.
Rochester, N.Y. 14604
We're happy to grant permission, glad you liked the article. As metrics seem certain to become the standard of measurement, the more that can be done to spread the word the better.editor.
The Merchant Magazine
David Cutler, editor-manager
573 South Lake Ave. Pasadena, Ca.9ll01
Dear Dave,
economy, slow down the economy, and to fight inflation. Most of us recognize the obvious problemmeaning that "money" is a very complex question and there is no easy solution.
You may be interested in reading a copy of a letter that I sent to my elected legislators. We also mailed a copy of this letter to all of our customers in September.
Robert D. Peterson President
Palmer G. Lewis Co., Inc.
525 C St. Northwest Auburn, Wash. 98002
Bob's letter to Senator Henry M. Jackson (D-Wash.) urges his senator to work for a reuersal of the spiral of climbing interest rates. It points out, among other things, that PGL's cost for borrouted money increased by 50%b in just 7 months. - editor.
The Merchant Magazine
David Cutler, editor-manager
573 South Lake Ave. Pasadena, Ca.9ll0l
Dear Mr. Cutler
Your editorial on the President's housing program is right on target. We have testified on this subiect and have expressed in considerabl-e more detail our own views on the matter.
The Merchant Magazine David Cutler, editor-manager
573 South Lake Ave. Pasadena, Ca.9ll0l
Dear Mr. Cutler
I read with much interest a copy of the editorial which appeared in a recent edition (October issue, p. 4) of The Merchant and I'll be pleased to keep you apprised of any comments that I receive from your readers.
Incidentally, I thought the editorial was first rate.
Congressman Thomas Ludlow Ashley (D-Ohio)
Congress of the United States House of Representatives Washington, D.C. 20515
The Merchant Magazine David Cutler, editor-manager 573 South Lake Ave. Pasadena, Ca.9ll0l
Dear Dave. I think your editorial entitled "Olr Ox Needs A Rest," (October issue, p. 4) is very, very good and very timely and you are so right.
It is time, somehow, that our industry should stop taking the brunt of the money crunches, etc. It is hard on the industry and hard on the individuals in the industry and it makes for high peaks and low valleys which does not bring stability in prices.
I agree with the thought expressed in your editorial. There must be a better way than using .'flederal monetarv oolicy-'as the primary tool to speed up the all
NEED:
trEilcnr urIlEl llIJlEl- DDE;6^s'i'\;nr')
aN:ouarow*n PHONE (916) 4sB-1800
P.O. BOX 214881 SACRAMENTO, CA 9.582]
These views, as well as your editorial, need to be made more widely known. Possibly the businessmen who read your editorial would be interested in communicating their own views to the members of Congress who will be receiving the President's proposals.
George C. Martin President National Assn. of Home Builders
1625L St. N.W. Washington, D.C. 20036
Ernie Wales Wales Lumber Co. P.O. Box ll37 Spokane, Wash. 9210
souND oFr I !
Got a beef, a eompliment, a complaint, a constructive criticism, a question, or anything else tlat needs airing? Let's hear from you! Write c,/o The Merchant Magazine, 673 So. Lake, Pasadena, Ca., 91101.
Poritions wantcd 25d a rvord, minimum 22 words (22 words = t5.50). All othcrs 35Q a word, min. 20 words (20 words = $7.00)' Phonc numbcr counts as one word. $oxcd ads 3! cxtra. Fancy hcadline or bordcrs $2 oxtra. Box numbcrcd ads add 31.50.
Namcs of advcrtiscrs using a box numbcr cannot bc rclcased. Address all rcplicr to box numbcr shown in ad in carc of Thc Mcrchrnt Mrgezlnc' 573 So. Lekc Avc.' Prredcnr, Crllf. 9ll0t. Dcdllnc for copy b thc 20th. To cdl In rn ed:.(213) 792.|09B or (ar$ 3,0tr001).
OPPORTUNITY for young man with lumber sales experience in San Bern-ardino, Ca.,
area. Exferience with other building materials helpful. Excellent future for ambitioqs,
YARD FOREMAN needed. Must be experienced; load trucks, tally, take charge and run the yard portion of a So. Calif. wholesale lumber firm. Send resume to box 94, c/o The Merchant Magazine. individual. Write box 89, c/o The Merchant Magazine.
MILL SUPERINTENDENT must be experienced in all phases ofremanufacturing. Salary negotiable. Call (213) 336-t26r.
Well established L.A. area distribution yard with mill facilities needs aggressive young man for LCL, direct and millwork sales. Experience helpful, but not required for right man. Write box 98 c/o The Merchant Magazine.
NEEDED: experienced wholesale lumber salesman. Must have experience in wholesale lumber and plywood for aggressive, growth-oriented So. Calif. wholesale firm. Please submit resume. Write box 93, c/o The Merchant Magazine.
MAIIAGER
Young man with sales background needed to manage wholesale yard with mill facilities located in Sacramento, Ca., area. Yard equipped to handle sales of $1.000.000.00 monthly. Excellent opportunity for right man who can handle northem California market plus transit shipments. Write box 99 c/o The Merchant Magazine.
MAJOR WESTERN distribution yard has opening for aggressive individual interested in lumber sales to retail lumber yards, industrial accounts. Experience must include prior lumber wholesaling or retail lumber knowledge; someone who is interested in learning or advancing. ContactJim Frodsham, South Bay Redwood Co. (213) 860-7791 or Ql4) 637-5350.
MANAGER AND SALESMAN needcd for rctoil lumber yard in South San Francisco. Mlnimum tcn ycars'cxpcriencc. Stcady job. Phone: (415) 761-1515.
Subsaibe Today
EXPERIENCED LUMBERMAN _ 20 yrs. association grader. Tract retail yards, sawmills & remanufacturer. Presently employed and wish to locate out of L.A. area. Write Box 100 c/o The Merchant Magazine.
INDUSTRY PRO with 25 years experience in sales and management seeks to represent building products manufacturers on a commission basis selling to a full range of customers in So. Calif. and Ariz. Write box 97 c/o The Merchant Magazine.
Retail lumber and hardware business, West Los Angeles, Ca. FortY Years same location. Sales over $800,000.00 in 1972. Sell or lease property. Reply to Miller, Jacobs & Kabrins, 260 South Beverly Drive, suite 312, Beverly Hills, Ca.90212.
WELL EQUIPPED remanufacturing plant. Matchersticker2 resaws - rip sawetc. An attractive opportunity for the right man. Write Box 96, clo The Merchant Magazine.
LUMBER AND building materials business for sale or lease. Sales volume excess $2 to $2.5 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write box 47, clo The Merchant Magazine. FOR SALEAggressive lumber & building materialsstore established in 1918. Excellent locatioir across street from supermarket. Fast growing community. Reply Box 82, c/o The Merchant Magazine.
itEnc HAI{T C ltsstFtEll! Caff: Ol3) 792.3162? or Ol3l 792-lll98 or 6t5! 34&80m
California Lumber Inspection Service
Certified Agency
L.A. Q14) 54E-5136
1190 Llncoln
s.J. (40E) 29-E07r Ave,, San Jor€, cauf.
LUMBER HAULING
c-Q TRUCKTNG CO. (213) 63E7t5i 5501 East Century Blvd., I-ynwood. Ca. 90262.
For information leading to pine stud mills which wilt pull their clears for a premium price, $100 cash moneY Paid uPon acccptance first ordcr. Steady source of 8' clcar 2 x 4s nceded. Reply to Box 6, Thc Merchant Magazinc.
Prcmium paid for your clear, 2 x 4 and 2 x 6 pullouis. Accumulation basis, full truck and-trailcr lots. For company name and address, write box 5, c/o Thc Merchant Magazine,
Twisted and weathered Douglas fir, 3 x 4 and widcr by rantlom lengths S4S. 4 x 4 and widcr by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2544 & (213) E35-5671.
Il|ltn||to! D to s b tlclp Wutcd coluDr b mrdr only (l) to indicrtc bonr fidc ccuprtiqrd quelifrcrlionr for cmployrent vhich rn cndoycr rctrrds s raSombly rcccsrary to th€ norml opcntion of hir bucirc:s or Gntcrprilc, or (2) !t a convcnicncc to orrr rcaderr, to lcl thcn know which Dositions th€ rdvcnircr bclicvcs would bc of morc intcr3't lo onc l3r thrn anolhcr bcclusc of lhc worl involvcd. Such dahmtim shsld nol bc lakcn lo indicrlc lhrt thc .dyaniscr itrtcnds c pncticcs eny unhwful prcfercncc, linitrtion. Epccifilrtibn or dircriminetion in cmploymcnt pncticas.
SHARING IS CARING
SAN FRANCISCO
Goorgia-Pacilic Corp. Globe Internationaf .,...
Hexberg Lumbe. Sales
SPECIAL SERVICES_TRANSPORTATION
California Redwood Assn. ............(415) 392-7880
Redwood Inspection Seryice..........(415) 392-7880 Union Pacitic Railroad ...(415) 421-6030
BUI LDING MATERIALS-PAINT-HARDWARE_ETC. SASH_DOORS-WINDOWS-MOULDINGS
American Forest Products (Newark) ..(415) 797-2351
Colony Paints ........(415) 861-2977
Duo-fast Fasten€r -.......(415) 986-0173
National Gypsum Co..................(415) 234{740
SPECIAL SERVICES
California Lumber Inspection Service
Cas€lla Transportalion Co.
M€ca Sales & Assembly Co..
AUILDING MATERIALS_PAINT-HARDWARE_ETC. MILLWORKJ)OORS_MOULDINGS
Alhambra M€tal Producis.............(213) 283-3731
American D€corativ€ Producls ....(714) 623-1265
American Foresl Products (Cerritos) ..(213) 773-9200
Bel-Air Door Co.
Berkot Mfg. Co.
Beverly Manutacturing Co.
Caryed Doors, Inc. ............
Colony Paints Diamond W Supply Co.
....(213) CU 3-3731 ......(213) 875-1163 ......(213) 755-8564 ......(213't 576-2545 ......(2131 222-5111 .(213) 685-9303
National Gypsum Co..................(213) 435-4465
Porter Co., Inc., H. K., Disston Oiv....(213) 358-4563
Reeve Co. .(2'13l. 723-4791
Tri-County Wholesale Co. ........(8051 642-6724
Vent Vue ....(2131 225-2288
W€stern Duo-Fast ......(213) 263€873
SPECIAL SERVICES
Calirornia
C-Q
AL PE|RCE CO.
ANiERICAN LUMBER SPECIES
ARCATA REDWOOD CO. ...,..
BAUGH & ASSOC,, WI\,4, E. .
W. C. Davidson. 63. an inside salesman with Inland Lumber Co.. Colton. Ca., died Oct. 13 of a heart attack.
Mr. Davidson had been with Inland Lumber Co. for approximately l5 years and prior to that was a manager for Home Lumber Co. and Forest Lumber Co. of San Bernardino, Ca.
He is survived by two sisters, a brother, two daughters, six grandchildren and one great grandchild.
A.H.
Able Harrington "Abe" Jackson died October 24, in an Alhambra, Ca., convalescent home after an extended illness. He was 74.
Mr. Jackson had been employed by the old Union Lumber Co. for more than 40 years, retiringin 1964 at age 65. He had been superintendent of their mill at Ft. Bragg, Ca., and was later a sales representative in southern California.
BEL-A|R DOOR CO.
BERKOT I\,4ANUFACTUFING CO.
BEVERLY [/ANUFACTURING CO
c-o TRUCKTNG CO.
CRANE N4ILLS
DANT & RUSSELL.
D.G, SHELTER PRODUCTS,
R.F. NTKKEL DtV.
ESSLEY & SON, D-C.
G & B LUMBER SALES ,.,,
HEDLUND LUMBER SALES ,,...
HEXBURG LUMBER SALES INC,
HIGH SIERRA LUMBEF SALES
HILL LUMBER CO,, MAX , ,
HOBBS WALL LUIVBER CO. ,
HOLMES LUMBER CO., FRED C, HUFF LUMBER CO.
INLAND LUMBER CO. ...,, ,,,
He later worked for several firms in the Southland, most recently with Tacoma Lumber Sales, Arcadia, Ca.
Born in the small California town of Colusa, he was a graduate of the University of California and was a member of the University Club, Los Angeles, and Pasadena's Annandale Country Club.
Survivors include his widow, Mary; daughter, Elizabeth and two grandchildren.
two timber sizerc large timbers & wide sizes our specialty large matcher with profiIes r resawing, fenc e cutting . himming-timbers: square, bevel
FRED GUMMERS0N KILN DRyrNG. AtR DRyrNG. DRy sroRAGE
That's a big, constantly-growing home improvement market out there, and folks in your area are deciding to "do something" about their homes every day. You can get a bigger share of this healthy remodeling business by taking advantage of the activities of the National Home lmprovement Council.
The NHIC has a continuous program of promotion, education, advertising, public and government relations to foster home improvement. We would like to work with you, as we're working with hundreds of other builders, dealers, contractors, manufacturers, and associations, to help you capitalize on it. We'll help you identify yourself with our program, give you the materials and support to promote home improvement in your local market, to build youi business.
To learn more about our program, and how you can benefit from it, send in the coupon now.
The acllvltles of th6 National Homs lmprdvemsnt Council are supporled by the following organizations, among others:
Abltibi Corporation
Alcoa Bulldlng Products, Inc,
American Gas Association. lnc.
Amorican Plywood Associalion
Andersen Corporation
Architectural Alumlnum
Manufacturerg Association
Botter Homo3 E Gardeng
Bird & Son. lnc.
Certain-tasd Products Corp.
Electric Energy Association
The Flintkoto Company
Formica Colporation
GAF Corooration
Gensral Elsctric Co.
Georgia-Paclfic Corporation
Globe Industrleg
Houso Beautiful Magazlne
House & Gardon Macazlne
IDS Credlt Corpotatlon
Johns-Manville Salgs Corporation
Kals€rAlumlnum & Chemical Saler,
Incorporated
Leer Slogler, Inc.
Ma3onite Corooratlon
Natlonel Gypsum Compeny
Owens Corning Fibergls! Corp.
Panacon Corporatlon
Reader's Oigost
SsaBi Roebuck & Company
Stanadyno, Inc,
The Tappan Company
United States Gyp3um Company
U.S, Plywood-Champlon Paperu, Inc.
Wostlnghouse Eloclrlc Corp.
Whirlpool Corporation
National Homo lmprov€m€nt Councll, Inc., 11 East 4,fth St,, New York, N. Y. 10017
Pl€ass send me delalls on tho Natlonal Home lmprovemenl Councll'3 program, and on how it can help me In my bu3ine$.
COMPANY NAME
ADORESS CITY
STATE
ZIP
Inlond Lumber is one of the lorgest independents. We got thot woy by offering on outlondish degree of speciol services.
Toke milling,for instonce. When you need something milled, you need it fost. So we give you some-doy service of our quolity, on-premises milling operotion. On onything from precision end trimming ond dodoing, through S4S ond sow sizing, ond pottern too, We'll even mill in tronsit if thots whot it tokes to speed your order olong. Inlond olso provides other importont
extros. Like hoving o fifteen-million boord foot inventory to drow from, Shipping most of your inquiries within twenty-four hours, And putting together Cusrorv CnR shipments of borgoin rotes.
Coll us ot 714/783-OO2l next time you need lumber or building moteriols. Meonwhile, write for more informotion obout
Inlond Lumber Co,, 2l9OO Moin Street, Colton, Colifornio 92324, I N LAN
The woods moy be full of lumber LUMBER CO. suppliers, But you'll find thot lnlond's services moke us stond out.
Outlondishlyl
OREPAC HAS THEM. TWO OF THEM. DEFENSE A OFFENSE. 22OF THE NATION'S ALL.STARS IN MEPGHANDISING.
All 22 are on your side America's top brand names, in there fighting to keep your turnover high and your inventory low. by moving!
Our product "team" will now be moving out of OREPAC's brand-new warehouse in Fairfield. It's as big as lwo football fields, stocked with a $1 /z-million inventory and staffed by 50 trained line-backers a squad which is in there for one reason only: to build business for you. Since '1968, the Pacific Northwest's been our primary distribution league, but as of now we're full-fledged members of the whole Pacific Coast wholesalers' "conference" serving retail dealers from Alaska to California.
There are 12 OREPAC trucks ready to move our "team" to you, anywhere from Fresno to Yreka, within a day. Whatever lumber, plywood, or other building materials you need whenever you need them . give us a call.
CALIFORNIA WAREHOUSE: 250 Dittmer Fload
P.O. Box 310
Fairf ield, California 94533 Area Code: 707 Phone: 429-1711
Pages 6'14 of this issue are devoted to The Merchant Magazine's Annual Business Forecast. Within these pages is an in-depth presentation of what ll ofthe industry's leading figures foresee for 1974.
hHbhctr A. D. Bcll, Jr.
Edlta David Cutlcr
Corflbutlng Edltor Dwight Curran
frT'il5iff ff"*uc'roo Msr'
Clrculetlon Manha Kelley
WESTERN LUMBER & BUILDINC. MATERIALS MERCHANT ls Dub- llshed monthly at 6?E 8o. Ilko Avo., P8sadena, Ca. ell0l, PhotG (21S) ?02-E02$ or (llt) ?02-100t Dy Caulornla Lumber Merchant, Inc. Second-class Do8tare rates Dald at Pasadena, Cal, anif aaldltlbnal offlces. Advertlrlng rates upon re- que8t,
NORTHEBN CAIJTORNIA & PACIFTC NOBTH'WEST
Jerry Holtz, 580 Market St., #400, San Franclsco 94104. Phone (415) 392-3365.
SAN T'RANCISCO BILITNG OFTIOE
2030 Unlon St,, San Franclsco, Ca. 94123. Phone (415) 346-6000.
SQUTHERN CALIFONNIA
Ken Sweeney, Carl Vann' 1385 Westwood Blvd., Los Angeles, Ca. 90024. Phone (213) 477 -7 593.
MOUNTAIN STATES
Frank L. Beckstead Aseoclates, (Denver) 3505 Mlller Court, wheat Rldge, Colorado 80033. Phone (303) 421-2692.
Ch|nro of Adrtre$-Siend sub8crlp. tlon orders and address chanSes to Clrculatlon Dept., Western Lumber & Bulldlns Materlal3 Merchant, 5?3 So. La)<e Ave., Pasadena, Ca. 91101. Include address label lrom recent lssue ll pos8lble, plus new address and zlp coale.
Eubecrlptlon Boter-U,S., Canada, Mexlco-and Latln Amerlca: Ss-one year; $8-two years; $l0-three years. Overseas: S6-one year; t9- two years. Stncle coDles 60r. Back copte-s S1.0O when avallable. Thc llcrcn&nt Mogorlno 8erves the members of the: Arlzona Lumber & Bullderr Supply Assoclatlon, Phoenlx; Lumber Merchants Arsoclatlon of Northern Callfornla, Los Altos; Montana Bulldlng Mate- rlal Dealer! Assoclatlon, Helenai Mountaln States Lumber Dealerg Assoclatlon, Salt Lake Clty and Denver: Lumber Assoclatlon ol Southern Callfornla, Lo! Anaeler; Wertern Bulldlnr Materlal Arsoclatlon. Olympta,-WathhSton.
IHE iIERCHIIIT
ie on inilepeniknt mogozdne, for the htmber onil building moteri.als iniluatrg in tha lE Wectent stotet, conaantrdting on, ,nerchandising, managament and, occTttote, loatuol newc.
AVAILABLE IN LOS ANGELES YARD
1. Laminated Beams, Stairtreads, Bench Tops
2. Western Red Cedar - All Grades
3. Roof Decking - A11 Species, ALl Sizes Solid
4. Lam-Loc Pecky Cedar
5. Clears Douglas Fir, Cedar
and/or Laminated
Douglas Fir
1. Studs, Dimension, Sheathing
2. Cutting and Timbers
Redwood
Frank Bader, Rex Warkentine, AI Young Ed Fountain, Jf,., at (213) 583-1381
If1HILE an impressive collection of industry ln] experts take on the task of telling you what they see in store for 1974 in the following pages of this annual Business Forecast Issue, we are going to discuss what we hope we see as an encouraging trend for the future.
That is the turning about of the forest products industry from a negative position of reaction to a positive one of action in telling its' various publics why there is a need to increase the cutting of trees.
It doesn't really matter whether you are running a horne improvement center that is mostly pottery, plants, panels and tools or whether you are directly involved with lumber. Sooner or later, the situation is going to affect you; in the wallet.
Atrout five years ago, the forest products industry was being battered badly in the public eye by attacks from all angles that charged "the lumhermen" with about every sylvan misdemeanor possible. Two things characterized the attacks: (l) the frenzy with which they were made and (2i the high percentage of inaccuracies, falsehoods and distortions committed
by the critics.
It was the latter that gave industry its entering wedge in the fight. The change from being on the defensive against unreasonable charges to positively stating industry's case in a wellconsidered, planned effort of education had to be made. It was done with facts, fairness and a calm 'ioice. As industry slowly got across its point that so many of the charges against it were not factual, the de-arming ofa potent opponent was initiated. The swing from defensive to offensive began.
This kind of a change is not one that you can finger exactly. Rather, it is an elusive, shifting thing that is better sensed than seen. But from what we hear from the experts and gather on our own, hopefully, industry is now launching its more favorably accepted viewpoints from a solid base of creditability.
It can only auger well for the industry. More importantly, by getting across the forest products industry message, it can mean increased cutting of timber that is essential to produce the more than 5000 products that originate in Americaos forests that this nation needs to live.
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SEASON'S GREETINGS to our friends in the wood Products industry. We appreclate Your support during 1973 and sincerely hope we ean be of even greater seruice in 1974.
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tTtHE transiI tion from 1973's booming building activity to the expected high interest rate conditions of 1974 is reminiscent of I969-70. From our viewpoint, we do not expect 1974 to be another 1970, however.
On the positive side, there are two significant differences. While interest rates will undoubtedly be at a high level, there is money available for mortgage loans. Secondly, there appears to be very little inventory build-up either at producing mills or distribution centers.
The delicate balance between
The delicate balance between production volume and market demand will largely determine price levels in 1974 . long range outlook is very favorable.
production volume and market demand will largely determine price levels in 1974. From our viewpoint, 1974 does not shape up as a year of high price levels for the following reasons l
D Industry production capability has been significantly increased, particularly in plywood and studs.
! Particleboard will continue to erode plywood usage in underlayment and siding markets.
fl Competitive non-wood materials made inroads on traditional wood systems during the recent shortage and this will have a negative effect in the future.
n The effect of futures trading in lumber, plywood and studs will likely eliminate the extreme highs and lows of the more volatile commodities.
A final factor likely to assert itself in 1974 is the high cost of logs. Not only are most mills facing extremely high log prices but also more sophisticated cost reporting systems will likely prevent traditional production continuation at a loss level, as has been the case in the past, i.e., 1970.
We think 1974 will be a year of adjustment, but for the reasons stated not the disaster of 1970. The long range outlook for our industry is very favorable.
I a business forecast for the coming year is always a "chancey" thing and I want to start my 1974 prognostications by reviewing what I said in November ness in 1973.
1972 about busi-
We predicted a substantial decline in housing starts in 1973, and history has proved us wrong by about 90 days. We anticipated that the decline in construction activity would begin by early summer. We may yet be proved correct, but with lousy timing!
Having confessed, let's look to 1974. Right now, we are experiencing tightening mortgage money, declining prices in commodity items and some substantial pessimism for fourth quarter 1973 and first quarter 1974. Although marketplace inventories are medium to low, this pessimism would seem to preclude distributor inventory building during the middle of the winter.
Inadequate mortgage financing will be the familiar villain in 1974 home-builder activity. The savings-and-loan people have experienced substantial outflow of assets to those areas offering a better rate of return on invested capital.
production over the last few years. Dimension lumber could be a "drag" on the market if homebuilding falls off to between 1.5 and 1.8 million starts.
Industrial and export items remain in tight supply at this writing, and we see no reason why these markets should not continue healthy through the coming year. A production cutback on commodity items means less supply of the uppers.
Finally, receivables could prove to be a real problem in early 1974. We suggest close attention to credit from now until money becomes easier and less expensive.
ln short, a pretty good year for the astute and hard-working lumberman. Possibly some very poor months during the first half, with the uptick beginning next summer.
Finally, we predict that the NBA Portland Trail Blazers will win more games than they did last year.*
*Ed. note: Wow, that Pete'sfearless!
Could be a pretty good year, but watch out for receivables in early 1974 . .. inadequate mortgage financing and the December-February "CD Turnover" may be big Problems.
What really is bothering them is the "CD turnoveroo that will occur between the middle of December and the middle of February. We are told that an unusually high percentage of S&L 2-year Certificates of Deposit mature within these dates. Will it be turned over into a new CD or will it flow to some other money market? We suggest that this is something to be carefully watched during that sixty-day period. It may be the difference between a fair-to-good year or a poor one.
Another factor in looking at I974 is the ability of mills to adjust production to something less than record housing starts. We think they can, and even something between 1.5 and 2.0 million starts is what we used to call prosperity. Our only word of caution here is the preoccupation with framing lumber
By Keith Lanning Exec. vice president Calif. Redwood Assn.tTtHE redwood
I industry is looking toward 1974 with great expectations.
While most economic indications point toward a decrease in housing starts for next year,1974 is projected to be the third best housing year ever. Estimates range from I.7 to I.9 million housing startsdown from the record levels of 1972 and 1973. but certainly a respectable plateau.
Redwood, basking in increasing popularity, should continue to be in high demand. Since higher-priced homes are less affected by the fluctuating economy, the upper grades of redwood will still be a primary choice of specifiers. The upper grades are used for siding and in-
terior paneling to take the fullest advantage of redwood's beauty.
The garden grades of redwood (commons) will enjoy the carry-over demand from the California Redwood Association promotion of the past two years which will continue in t974.
Continued high demand for redwood non-residential construction looks extremely strong tor 1974. uppers still a primary choice for specifiers.
To accommodate the increased popularity of home entertaining, new houses require decks, fences, screens, patiosand redwood garden grades are the natural choice.
Non-residential construction looks extremely strong for 1974. In conjunction with this, there is a growing recognition on the part of builders and designers ofthe need to blend commercial buildings to fit the environment. Natural materials are called for and are particularly appropriate for increasingly popular amenities such as decks, screens, plazas, and outdoor recreation areas. And, once again, the natural choice is redwood.
To protect their resource, responsible redwood growers limit their production to a level which allows for an equality of growth and harvest. This past year the demand for redwood out-stripped the supply, resulting in temporary shortages in some areas. Happily, redwood is the fastest growing commercial species of timberan eminently renewable resource. Thus, proper husbandry of forest resources assures a perpetual supply.
The vanguard of the responsible forest management movement is formed by the member mills of the California Redwood Assn. These companies, the producers of the very highest quality of redwood lumber and plywood, recognize their responsibility to the public as well as to the construction industry.
Our member mills now represent a higher percentage of the industry than ever before, thereby assuring that the redwood association can be looked to for complete and thorough technical and promotional advice by all segments of the building industry.
f ET'S try to t-t get a more solid footing in projecting the direction of the economy for the balance of this year and 1974. To begin with, we are all going to have to look through the same binoculars. The economic assumptions for the fiscal 1974 budget seems to be as follows:
(I) PRIVATE HOUSING STARTS. I.80 million housing starts should be realized in 1974. This represents about al37a decline from the estimated 1973 start level. The main reason for this drop off is due to the increased cost of money rather than any slackening of demand. We feel that projections made by many economists are too pessimistic, and that quarterly trends are most likely to behave according to the UCLA housing forecast.
Seasonally adjusted annual rates in millions of units:
L973
4th Quarter l.B0
(3) GNP GROWTH. There should be a IOTo growth posted - 4Torcalgrowth and67o inflated. We should see a slow-down in CNP growth in 1974, but not a recession.
(4) COST OF MONEY. Short term rates have seen their peak and should decline early in each quarter of 1974, and we are seeing a decline now. Long term rates which lagged short term rates are presently cresting and will begin their descent in the first quarter of 1974. In fact, I think we have seen this starting to descend already. As you can see in the present monetary policies, every attempt is being made to avoid a credit crisis as experienced in 1969 and 1970. Present strategy has been to increase the cost of money to dampen the demand pull of inflation, and at the same time, to sustain the flow of funds through intermediaries. We therefore anticipate that by mid-1970 housing should beein to flex its muscle asain.
Slight slowdown to our strong inflation . . .1O/"jump in GNP . money will continue to decline farm income up 12o/", employment up nearly 2/" . . more spending for plant improvement.
(5) FARM INCOME. Farm income should continue to increase in 1974 about 127o.
(6) EMPLOYMENT. Civilian employment inl974 should increase about 1.97o over 1973. It will be a healthy employment environment with unemployment hovering at about 5.27o lev el v er sus I97 3 4.87o level.
hESPITE the I-7s16dual dsclinein residential housing starts during 1973, an increased demand for shingles and shakes in the reroofing, remodeling and interior markets has been noted by the Red Cedar Shingle & Handsplit Shake Bureau, and is expected to continue through 1974.
Shingle and shake sales for reroofing, remodeling and interior application have been constantly increasing during the past year, and although total production has decreased from its peak in 1972, this shift in demand is indicative of the growing trend to upgrade existing facilities. According to Bureau statistics, this is especially true on the West Coast.
The relatively low cost involved in effecting lasting functional and aesthetic improvements with shingles and shakes, coupled with the current high cost of money for new mortgage loans, is seen as the primary reason for this partial shift in censumer demand. Regardless of the slow growth predicted in new housing starts thru the first half of 1974, we estimate total shingle and shake sales will be approximately equal to those charted in the last half of 1973.
(2) INFLATION. This is going to continue strong, but there should be a very slight slow-down. The Consumer Price Index should register a 47o increase and the Wholesale Price Index should post aSVo gain.
The major strengths I see are as follows: Personal savings rates will be up. Service and equipment expenditure should continue strong, since 1973 was a year for high corporate profits and a shortage ofindustrial manufacturing capacity. As we know in the sawmill industry, it was a good year. People improved their plants and spent money and I think they will continue to do so in 1974. There is no inventory accumulation as in previous slow-down periods, so this shouldn't be a source of weakness.
The demand for shingles and shakes in the re-roofing, remodeling and interiors markets is predicted to remain strong throughout 1974.
I ncreasing reroof in g, remodeling and interior market demand expected to grow in '74 . this upgrading movement will be especially strong in the West.
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lumber consumption during most of 1973 rolled along at a pace close to the record set in 1972, tdespitetightening mortgage credit. But the outlook for 1974 is much different. When the economy reaches a turning point, as it did in the second halfof 1973, predictions of softwood and other wood products consumption for the coming year become more speculative.
Though much uncertainty hinges on housing, availability of mortgage funds in '74 will be better than '70, worse than'72 ... shipments and production of both hardwoods and softwoods will decline.
struction during 1973, however, helped to sustain the lumber market.
The uncertainty of availability of mortgage funds and a softening in the housing market notwithstanding, it can be said, in general, that the market for softwood lumber in 1974 will not be as bright as in 1972 nor as bad as it was in 1970.
Housing starts in 1974 are expected to total 1,700,000 units, compared with an estimated 2,100,000 in 1973 and the record 2,380,000 of 1972.
Non-residential construction has been rising steadily and should continue upward in the new year. [t is estimated that the outlay in 1974 should reach $51.3 billion (in 1967 dollars) as against $49.3 billion in 1973 and $46.6 billion in 1972. A third factor in softwood lumber consumption is manufacturing activity. Using 1967 activity as an index of 100, the level ofsuch activity should rise to 128 in 1974, compared with I24 in 1973 and 114.3 in 1972.
On the basis of these three variables, it is projected that softwood lumber consumption for 1973 will be 37.9 billion board feet, declining in 1974 to 34 billion board feet. The record year, 1972, saw softwood lumber consumption reach 40 billion board feet.
hardwood lumber in 1974 should reach about 6.8 billion board feet, down from an estimated 7. I billion board feet in 1973 and 7.7 billion board feet in 1972.
A decrease in shipments of softwood plywood from 18.6 billion square feet in 1973 to 17.3 billion in 1974 is anticipated, also resulting from the expected decline in housing starts.
Looking ahead further, the remainder of the 1970s will be a crucial time for applying measures to assure future timber supply while protecting and enhancing the quality of the forest environment.
This point is made forcefully in the recent report of the President's Advisory Panel on Timber and the
Uncertainty hinges on housing prospects, which is the major facior affecting lumber and PlYwood markets. President Nixon's housing message to Congress in September, although favorable in its direction, remains uncertain in impact until its proposals have been acted upon. Those proposals were concerned mainly with easing tight mortgage credit that has slowed new housing starts. The increase in general con-
These projections could be conservative in view of tight capacity situations in the steel. aluminum. cement and plastics industries in 1974 which may result in greater use of wood products. But the extent of substitution of wood products for other materials will depend on the availability of wood relative to the availability of the other material, which is difficult to estimate.
Most of the change in softwood lumber consumption would likely be absorbed by shipments from domestic mills, since imports tend to stick to previously achieved high levels when the market declines. Improved exports will help reduce domestic market losses for lumber producers.
Demand for hardwood lumber in 1972 and,1973 has been strong. But demand by the furniture industry showed signs ofeasing in the second half of this year. Further easing is expected in 1974, with the slackening of home building. Shipments of
W"'silfi:;in plywood demand. Housing, which seems to be the nation's tool to fight inflation, has again been singled out as the major GNP component that must cope with the tight money, high interest cost problems brought about by U S. monetary policy. Tiistorically, we have faced six previous housing nose dives since World War II. Each has been a bit worse than the one before. As we approach the seventh downturn phase in housing cycles, we ask a number of questions, including, oowhen will high interest rates top out?" "How m,uch will the noney supply be allowed to grow?"
"How will the tools already in existence work?" and,"How soon cen u)e expect positiue subsidy help which can create a fast turnaround?o'
Environment, which found that the concentration of mature and overmature timber in the Western National Forests results in annual growth per acre ofless than halfthat found on other commercial forest lands.
The President endorsed the panel's recommendation to increase and maintain timber sales from the National Forests at allowable harvest levels when the market calls for additional timber and as long as adequate funding is available.
The recommendations of this landmark report must be implemented if the nation is to meet anticipated future needs for lumber and plywood and if prices are to be kept at reasonable levels.
ticipated to drop from 8.4 billion during 1973 to 6.8 billion in 1974, and then to recover to the 8.4 billion sq. ft. level during 1975.
The mobile home industry consumed 206 million sq. ft. of softwood plywood (3/a" basis) last year.
Mobile homes are expected to be an increasingly important market for softwood plywood as the styles change, as construction standards and codes get tougher, and as the mobile home industry comes closer and closer to fulfilling the great expectations for the modular housing boom.
ln terms of plywood demand the forecast calls for 220 million sq. ft. consumption during 1973 and 240 million sq. ft. for both 1974 and 1975.
Housing demand per se is considered in this forecast as being under satisfied, with the primary factor affecting housing volume being the available resources, primarily financial, with which to build.
Based on our calculations. the demand for housing will have an unsatisfied deficit at year end 1973 of over 1.3 million units. New family formationso demolitions, fire, flood and wind, need for vacancies to allow mobility, changing life styles (house more singles), longer life expectancy and second homes will provide a1974 demand total of over 3.5 million units. Demand for an additional 23/a million units is calculated for 1975. Thus, demand in the classic sense is more than adequate, and is not a limiting factor to new housing volume.
Housing volume in the near term is expected to be affected far more critically by mortgage money availability than by conventional demand standards or the ability of the industry to supply. While housing will drop, the drop is not apt to be as severe as it would have been without new tools to provide mortgage liquiditv.
The APA forecast calls for an estimated 2.1 million housing units in 1973, falling to 1.7-l.B million units for 1974 and going baek to 2.1 million units for 1975.
Total plywood consumption for new residential construction is an-
The nonresidential construction market for softwood plywood continues to grow at about the rate of change in total nonresidential construction expenditures.
Our estimates take cognizance of the declining non-building construction (dams, bridges, highways) and assume no growth, but a slight decline, in that area. We assume a 47o growth in nonresidential building. This translates into a plywood demand growth of about 37o for 1974 and a maintenance of that level for t975.
Downturn in plywood demand .d-i-y market up more transport market booming, as is export . . .'75: new production record.
A market of increasing significance to the plywood industry is the home owner market. Last year it consumed just over 3 billion sq. ft. of plywood in applications that cover every possible use. The largest single use is in home additions, alterations and remodeling projects in which tlyo-thirds of the total plywood used is applied by the home owner without professional help. Howevero past housing cycles tend to show that high interest costs tend to dissuade other home owners from undertaking major projects almost as frequently as some are forced to remodel. The result is an apparent standoff.
There are four major categories of industrial usage for softwood plywooodplant repair and maintenance, materials handling, products manufactured for sale and tools, jigs or patterns. The major volume is used in products made for sale, and the largest consuming industries are transportation equipment, wood products, including furniture and fixtures.
Our forecast reflects the rapid expansion of industrial production in all areas. This implies the need for substantial plant repair and maintenance activity and a rapid increase in consumption for pallets, skids, crating and other materials handling devices. Estimates include an average 5.37o increase in materials handling use and 37o increase in plant repair for each in 1974 and t9?5.
Transportation equipment is enjoying a boom, and plywood is benefitting from that. as well as from new innovations like FRP/plywood truck and trailer bodies. The new Department of Transportation regulations for trailer front ends will force modifications in all existing trailers before the end of 1975. Use of. r/2" plywood liners meets the requirement, so a large modernization market is anticipated in this area. The forecast includes an average increase in plywood usage for transportation equipment of 6 percent for each in 1974 and,1975.
lncreasing emphasis on the export markets for softwood plywood has already brought satisfying results. The 1973 total is expected to be 350 million sq ft.
It is expected exports will reach 400 million f.or 1974 and will maintain that level during 1975 when domestic demand increases.
The total softwood plywood production expected this year is 18.6 billion. 1974's expected total is 17.3 billion, and the 1975 expectation is 18.7 billion, for a new industry production record.
road is just completing two successive recordbreaking years in volume of freight traffic handled with nearly all commodities showing exceptional strength.
In 1972, UP moved more than 5l billion ton-miles of freight, an alltime high. Nine months 1973 results showed ton-miles of freight hauled were l57o above the same period in 1972, with manufactured products, wheat and feed grains, coal and soda ash at the top of the commodity list.
While the 1974 economic outlook appears cloudy at this time, and most indicators point toward a leveling-off in residential construction and automobiles, UP is expect-
ing a continued heavy demand for rail freight transportation led by this year's fore-runners.
Continued heavy demand for rail freight transportation no let up in sight on grain transport . soda ash and coal mining in Wyoming are growth areas for UP.
Current predictions call for grain exports during 1974 to equal and possibly surpass the 1973 level. This fall's bumper harvest has maintained the heavy flow of grain traffic started a year ago and there is no letup in sight.
The ever-increasing demand for low sulfur coal mined along UP lines in southern Wyoming is being further stimulated by the energy
dustry is approaching the close of 1973 more optimistically than anticipated a few months ago. Although production has dropped, to a point slightly orders have held
Executive Vice President Western Wood
More optimism than a few months aoo low inventories indicate irore market stability than earlierthought. R&D on 1x4 studs for non-load bearing walls show promise.
crunch. This traffic is expected to make significant gains in 1974. Increasing production of soda ash from mines in western Wyoming points toward a growth in transportation of this important commodity during the next 12 months.
While gross ton-miles of traffic in 1974 may not exceed the record anticipated for this year, UP is confident that the demand for rail transportation services on its system will keep operations humming at near peak capacity through the first half of1974 and possibly throughout the full year.
"The 37o freight rate increase granted the industry in August was too little and too late to offset the rapidly climbing cost of labor, diesel fuel, track supplies and other materials," said John C. Kenefick, president of the 9.500-mile Western carrier, (pictured at left).
"Considering the rapid climb of these costs, it is imperative that the Interstate Commerce Commission act promptly in approving rate increases to cover these inordinate expenses in L974," the UP chief added.
The rail mode's relatively low pollution posture and its efficient use of energy are key factors in the optimistic view of 1974 and for the long range outlook.
Inventories at mills are generally low with the November level only I7o higher than at the beginning of the year.
Low inventories at both the manufacturing and consuming ends have resulted in stability in the fall months and indicate greater market stability this winter than we anticipated earlier. Although homebuilding activity will be down in 1974, compared with 1972-73, our somewhat optimistic prediction of 1.8 million starts in September is now receiving reinforcement. Several lending forecasters have modified dire predictions they made early this fall in light of some easing in interest rates which many had not expected until sometime in 1974.
below 1972 levels, up since midyear.
Our industry experienced unprecedented production volume in 1972-73. Production in 1972 was up 6Vo over I97l and 1973 production will approach that of 1972 with early
high production now offset with '72 rates at year end.
Research and development sponsored by the industry has extended the utilization of forest resources this year through new design techniques. Architects and engineers have long recognized that wood buildings have been overdesigned.
After extensive study and testing, the industry developed, introduced and promoted the Mod 24 concept in which framing members are spaced on24'' rather than 16 " centers. Mod 24 permits cost savings of $200 for the typical home of 2,000 sq. ft. of floor space. If we assume that homebuilding will reach 2 million starts in a given year, the aggregate saving would approach 9400 million over customary wood construction methods.
In addition, the industry has contracted with the National Assn. of Home Builders for research on 1 x 4 studs for non-load bearing wall framing. Initial results are indeed promising and tests have already demonstrated that I x 4s will meet strength requirements for residential framing.
Growing acceptance of such concepts will have obvious benefits for dealers, consumers and manufacturer
a 5 a newcom.Cl.er to the industry, I will concentrate my observations on projections that relate to the total U. S. economy for the coming year.
These observations will then
be related to the possible effect they may have on the lumber market.
For possibly the first time in the U.S. economy we are entering into a period when economic activity will be supply restricted, rather than demand restricted. In short, our capacity to supply basic raw materials and processing facilities cannot keep pace with the potential demand generated at home and abroad. This phenomenon is dramatically demonstrated daily in newspaper headlines.
A good year with demand being more selective and requiring a more refined merchandising . long upward demand trend for lumber as a basic commodity.
The second major consideration which will continue to have immediate and extreme effects on economic activity is the maze of political and socio-economic changes taking place around us. All of the basic economic indicators appear to be subject to extremely volatile fluctuations, based upon daily happenings in the political and social arena.
At a recent forecasting seminar, a well-known economist prefaced his well prepared speech by stating that he had been compelled to rewrite the entire speech on his way over from the airport, due to news items he had heard that morning. This comment sums up well the volatility of current economic conditions. In spite of the many diverse opinions and apparent confusion in the forecasting field, certain basic comments and intuitions are heard with regularity. Among these are the following:
I The current energy crisis, particularly petroleum shortages will have much more effect than originally anticipated.
I Unemployment will move upward. but will remain near the 57o levels.
I Interest rates will temporarily ease off, but will not return to previous levels. Residential mortgage rates will float between 8 and 97o during 1974.
I Corporate profits will be strong in the fourth quarter of 1973, but will level off in 1974.
I Current industrial inventory levels are relatively low and will build during the first quarter of 1974.
I Inflationary and price pressures are becoming more extreme with a possible wage explosion taking place during the year..
I Continued and increased attempts at controlled economy and ecology.
I Growth in gross national products will slow down over 1973 highs to approximately 37o.
In general, these variables add up to a continued strong economy, slightly below 1973levels. It must be remembered that this optimism must be tempered by the extreme volatility of the total national situation.
This generally healthy economy should lead to a basically sound demand for lumber. One word of caution however, in this regardour old standby indicator "housing starts" will be under pressure. There are two factors which will tend to reduce new activity on new residential construction. First of all it is well to keep in mind tlle ratio of completions to starts. In 1973, starts will exceed completion by 400,000 units, this residual will carry over into 1974. The second area of concern is of course the money market which will continue to inhibit the residential developer and home buyer.
In summary, I would conclude that 1974 will not be the boom year experienced during 1973. It will, however, be a good year with demand being more selective requiring more refined merchandising. The
(Please turn to next page)
tTtHE general r attitude of the retail hardware industry is one of continued increases in sales.
Although inrunning close, I W due to the continued out o condition of distributors, a continued increase in sales will be attained by the retailer hunting more for stock items.
An increased loss of available labor and service will cause the
Retail hardware sales up 20% durlng next 15 month period . more d-i-y due to lack of available craftsmen plus improved packaging, store personnel to help homeowner.
homeowner to resort to more home repairs on a do-it-yourself basis, plus the ability of homeowners to do such jobs on a greater scale because of available instructional packaging.
Lumber and Building MaterialsSuch conditions will continue to push sales of retail hardware and home improvement centers to new heights in 1974.
Most hardware dealers expect a strong Christmas market with most consumers buying quickly what they want and not necessarily what they need.
The general expectation would be an increase in the overall industry of about20%o durins the next 15 month period.
(Continued from page 13)
long upward demand trend tor lumber as a basic commodity, combined with the relatively optimistic outlook for the economy for 1974 should provide a good basis for our industry in the coming year.
As always there will be variations between specific items and the successful lumber executive will be required to become even more astute at anticipating these shifts and planning accordingly.
Building plans are completed and construction is ready to begin on a brand new 20,000 sq. ft. mill building at United Wholesale. This expansion plus modernization of existing milling facilities assures our customers fast, eff icient service.
Bill Gunnell (left) Vice President and General Manager and William Buettner, Vice President in chaige of purchasing are shown inspecting plans at the new building site. They state United's milling facility will be the largest and most modern in Southern California.
Edge gluing, cut-parts, sanding and nailing are some of the services offered. Custom work includes picture frames, drawer sides, cut-parts for campers and mobile homes. .any special details or patterns.
ln addition to milling services, United also has an Industrial and Pallet Division for pallets, skids and crates.
We carry an extensive lumber inventory of Sugar Pine, Douglas Fir, Ponderosa Pine, Cedar and White Fir ready for immediate delivery.
For lumber, pallets, skids, crates and your milling needs,callus.
trr OR the second year in a row. the I'Lumber Association of Southern California has set an attendance record at its Annual Management Conference, testimony to the successful job LASC has been doing for its members.
The 23rd annual opened at Palm Springs' Spa Hotel with outgoing president Gordon Woolard detailing the long list of association programs and accomplishments.
Kick-off speaka was ooPete" Kulynych, exec. v.p. of Lowes, Inc.,
the big ($327 million sales in L972) retail chain in 14 South and Southeastern states. He observed that Lowes does not believe in the home center concept as it appears in the major metro markets. He foresees a shakeout and cautioned that con-
Gordon
Malonev.
Bob
Hal
version from a lumber and building materials business to a home center runs the risk of making an operation into exactly what the competition has and may be taking the operator away from his real area of competance.
Lowes feels it maximizes profits by their dual system of separate sales forces for consumer and contractor customers; adjusting their unit size to market size, thus limiting investment needed and in turn increasing return on investment; strong employee incentives; use of computers ("I can't over-emphasize their value") to systematize management control; and a belief that they can continue to grow. They project $l billion annual sales by 1978.
The first of four panels dealing with home centers followed, leading off with Hal Anawalt, Anawalt Lumber and Materials. who said they haven't regretted their conversion from being a tract and volume yard. Noting that their three stores
are all different, Anawalt saido "no way is best."
Panelist Tim Knox, Coopers' merchandise manager, L.A., said they use demographics extensively to survey their market and adjust what they do in all phases of the operation for maximum impact on their specific agelincome groups. Jim Barr, Barr Lurnber Co., told of some of the problems they encounter with having to do most of their business in 3-4 summer months due to their desert location on the Mexican border.
Converting to a home center operation was dealt with by the second panel, led off by Gene Norman, Fallbrook Lumber, who opted to keep contractor customers at their old location and convert an old market across the street into their home center. Results so far have been good.
Bob Rodecker said they remodeled Williams Lumber Co., despite a S0-year-old building and poor
Another record breaker for LASC. Frank Purcell elected new president, Seth Potter v.p. possible conversion to and selling of home centers dominated program.
consumer-type locationo made it work and now enjoy an attractive ROI. His solution was prompted by realization that building an entirely new store would have resulted in an unsatisfactory return. John Sullivan of Boise Cascade said they favor f2-f5M sq. ft. size (for their 5 Westys operation in the San Diego area) and agree with Kulynych that larger stores are not as profitable.
(Please turn to page 46)
C0tlFEREllGE at the conterence (1) Wayne Gardner, Jim Martindale, Jr., Ray Canoll. (2) Seth Potter, Jim Frodsham. (3) Wanen Wexler, John Weston. (4) Larrv Quinlan, Georoe Cudworth. (5) Ken Thomoson, Phil Austin. (6) Norton Hathaway, Don Derbes. (7) Paul Simon, Gerald Conrad, Tim Knox. (8) Fred Couture, Clint Rygel. (9) Barbara and Pete Ganahl. (10) Wanen Lindsav. (11) Woolard, 'John Lipani. (12)- Fiank Merle Mosar. (13) Frank Mclean, Bob Ransom. (14) Max Garnion, John Sullivan. (15) McBrien, Dick Cross. (16) Lou OeRose. (17) Anawalt. (18) Stanlev Brown, Dean Votruba. (19) Jerry Holdrdn, Verl-Rhine, Jim Barr."We look for 1974 to be stronger than 1973," F{arold Kitay, president of Sunset Industries . "housing starts in '74 will be between 1.7 and 1.8 million. depentling on the Iiming of an expected housing recov- ery," John Ball, president, American Plywood Assn.
Economists at the U. of Pennsylvania's Wharton School predict a recession in the .first hclf of '74, due mainly to loss of Mid-Eastern oil . aluminum shortages may curtail storm door and window production by 507a, says a new Survey
Standard & Poor's says interest rates have peaked, more $$ for homebuilding should be on stream by mid-'74 . . Bank of America sees continued growth for California's economy in '74. tho at a lesser rate than this year state housing starts will be about 200,000, downfrom about 235,0A0, predicts Robert Lesser, a bldg. consultant
Field samplings by Merchant Magazine staffers reveal a surprisingly firm consensus that'74 "looks like a pretty good year after all," as one major Ore. wholesaler put it . . . Wells Fargo Bank sees housing as a "dreg on the economy," tho mfg. and non-residential will be strong. .
An APA energy survey of U.S. softwood plywood plants shows that fuel shortages, esp. propane, will have a critical effect in'74; tbe assn. is seeking an entirely new classification for producers from the feds in an attempt to alleviate limited fuel supplies
Georgia-Pacific has cut its deliveries of a key plywood resin (phenol) by 15%. . . Boise Cascade has lowered its plyv,ood outpnt l07o at 4 of their mills due to lack of glue supplies . some observers see lack of glue as a more significant shortage in the long run than reduced energy supplies . .
As foreseen. housing starts are continuing to decline, will probably hit levels not seen since the winter of '69-'70 . . housing starts fell8/% in Oct. from Sept., hitting a 1,613,000 annual rate, bldg. permits slumped 17.9Vo. . . home builders expect further drops in Dec. figures . .
After staying level during '73, total new construc'tictn nationally slipped in Sept., follorved by continued declines in Oct. and Nov. . . . lhe prime rate was moved at presstime from 9VzVo to 93/cVo by a number of major banks across the U.S. . .
Lincoln Creek Lumber, Centralia, Wash., held a grand opening recently to celebrate their new $100,000,26,000 sq. ft. home improvement center . . Fern Ridge Lumber, Eugene, Ore ., has gotten a permit to build a retail yard about a mile east of Veneta "f.R. Kirk, Inc., Sonoma, Ca., is a newlyincorporated lumber brokerage...
Plum Creek Lumber Co., Columbia Falls, Mont., has purchased Arden Lumber Co., north of Spokane, Wash., for an undisclosed amount Masonite bought Threeco., Inc., Ukiah, Ca., in exchange for common stock Evans Products has acquired Olympic B uilding M ateriais, Phoenix,'no terms were revealed
Citizens Lumber Co. plans to add 3,000 sq. ft. to their Kingsburg, Ca., yard Brooks Shafer plans an expansion of his Dinuba Lumber Co., Dinuba, Ca., . . . Ray Noble, Visalia Lumber Co. has finished his recent remodeling . . Pacific Grove Lumber is the new name for Big Sur Redwood Co., reports Jim Fife
Puy'N PrrA, Kent. Wash.. has opened new outlets in Tulsa, (18,000 sq. ft.) and Everett, Wash. (a 15,000 sq. ft. addition) . . . Grossm4n's has opened its 225 store, in the Ca. wine making town of Napa, their 3rd in the state; they plan to open 30 more in the Golden State within two years(!) . .
Las Cruces, N.M., is targeted for Cashway Building Materials' 4th major retail outlet in early '74; based in El Paso, Tex., Cashway plans a Salt Lake City store later in'74 . . H andy Drzn followed up the two Denver stores they opened in Aug. with a 3rd in Sept., plans call for "at least two more in Colorado," says Pres. Bernard Marcus
Sagebrush Sales, Albuquerque, N.M., has opened a new sales office in Portland, complete with 3 new salesmen . . . Coopers is building a new retail store, National at Sepulveda Blvd., LA. Homectwners Emporium plans to open store #3 in Montebello, Ca., in April or May . .
The proposed merger of Knape & Vogt and Acme General Corp. has fallen apart as has the proposed merger between Koppers Co. and Lloytl A. Fry Roofing Co. and Trumbull Aspholt Co. . . the feds have lifted price controls on cement and don't expect any price increases before Jan. l. . .
Empire Metal Products, Gardena, Ca., is celebrating its 25th year in business
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Wholesole Lumber
Hoo-Hoo-Ette Club No. 10Dec. 13, Christmas meeting, Kings X, Westchester, Ca.
Lumber Drying Short Course- Dec. 10-14, Oregon State University of Forestry, Corvallis, Ore.
San Francisco Hoo-Hoo Club No. 9- Dec. 14, annual Christmas party for underprivileged children, Marines Memorial Club.
Black Bart Hoo-Hoo Club No. 181- Dec. 15, annual Christmas party, Redwood Valley Grange Hall, Redwood Valley, Ca.
Oakland Hoo-Hoo Club No. 39Dec. 18, Christmas Luncheon, School for the Deaf and Blind, Oakland, Ca.
Los Angeles Hardwood Lumbermen's ClubJan. 10, meeting, Stevens Steak House, City of Commerce.
Shasta-Cascade Hoo-Hoo Club No. 133Jan. 18, Concat & past president night, (place to be announced).
Western Building Material Assn.Jan. 19-20, Young Westerners Conference, Kah-Nee-Ta Lodge, Warm Springs, Ore.
Mountain States Hardware & Implement Assn.Jan. 20-22, convention, Souffer's Denver Inn, Denver, Colo.
California Gift Show- Jan.20-25, Los Angeles Convention Center, Los Angeles.
Oakland Hoo-Hoo Club No. 39, Jan. 22, Concat, (place to be announced).
Lumber Merchants Assn. of No. Calif.- Ian.27-29, top management seminar. Asilomar, Pacific Grove, Ca.
Pacific Northwest Hardware & Implement Assn.Jan, 27'29' convention, Washington Plaza Hotel, Seattle.
Intermountain Hardware Assn.Feb. 3-5, convention, Eldorado Hotel, Boise, Idaho.
West Coast Lumber Inspection BureauFeb. 8, annual meeting, Benson Hotel, Portland, Ore.
Western Building Material Assn. -Feb. 11-15/15-23, WBMA Alaska Marketing Conference & Hawaii Sunbreak Management Conference.
Los Angeles Hardwood Lumbermen's ClubFeb. 14, meeting, Stevens Steak House, City of Commerce.
Oakland Hoo-Hoo Club No. 39Feb. 15, Ladies' Nite-Valentine Dance, (place to be announced).
Shasta-Cascade Hoo-Hoo Club No. 133- Feb. 17, Ladies Nite, (place to be announced).
California Retail Hardware Assn.Feb. 24-26, Western States Hardware/Housewares-Paint & Garden Supply Show, Brooks Hall, Civic Center, San Francisco.
Leonard Treft of Nu-Way Builders, a past president of the Salt Lake City Hoo-Hoo club and a perennial conductor of club ritual for the past 10 years, has been chosen by the Utah club as Man of the Year. He was introduced by Harold Cole, who was similarly honored last year. A former employer, Del Ledger, made the presentation.
New officers were presented, the slate being: pres., Larry Nordstrom, MacBeath Hardwood; lst v.p., Darrell Covington, G-P; 2nd. v.p., Jim
Klein, Klein Tri-Cove; sec., Oliver Scott, U.S. Plywood; treas., Dan Gillespie, Pioneer Wholesale; past pres., Bob Ackerman. Other board members are Gene Hecht, UP RR; Don Landa, Utah Lumber; Gary Weight, F&B Freight Lines; Jack Williams, Diehl Lumber; and Mike Frank, R.W. Frank Co.
In memory of Kay Newbold, the club held its golf tournament, with Rex Zieger, Forest Products Sales, winning the Kay Newbold Memorial Traveling Trophy for overall low gross.
lst Flight: low gross: Harold Cole, MacBeath Hardwood; low net: Elliott Merrell, Nu-Way Builders. 2nd Flight: low gross: Gene Hecht, UP RR; low net: Oliver Scott, U.S. Plywood.
Bob Brown
Dee "Loud Mouth" Cameron
Jim Cameron
Bill Cannon
Bud Fekete
George Feldman
Harry Cary
Bob Garcia
Bob "Sixpac" Martin
L. A. Roberts
Felix "Supermex" Soliz
Ralph Stitch
Don Tennis
Webb Tennis
Keith Tennis
Ernie Skelton
Manuel Moreno
William Douglass
Ross Termin
Greig Frazier
Sunny (the watch dog)
Tom Bailey
Bud Yost
Dan Sickler
Roy Patterson
Bill Branch
Rocky McHardy
Dick Milligan
Jim Sullivan
Dan Harris
Dave Lindsey
Cher (the watch dog)
EXGCUIiYG
vice preridcnl
lumber Merchonts
Arsociqlion of Northern Cqlifornio 4516 El Ccnlm Lol, solt 0 ls Altc, etffi.9&22 (4rrl r4r.r6t7
/^IALIFORNIA Lien Law is cur- \-' rently under heavy attack. The main attack is coming from Oakland attornei Harry Miller who feels he must champion a cause of some sort and has zeroed in on the California Lien Law and the right of seizure without prior hearinpi. Should the materials supplier be forced into a position of not beirig able to file a stop notice he will be without security against the materials he supplies. ***
The following cases are pending in courts:
(l) In the Superior Court of Santa Clara County on a demurrer.
(2) Superior Court of El Dorado County in Placerville on a demurrer of 17 consolidated cases.
(3) In the District Court of Appeal of the Fifth Appelate District in Fresno on a writ from the Superior Court of the County of Merced.
(4) In the Bankruptcy Court in San Diego where general creditors are claiming that the Mechanic's Lien is unconstitutional in the attempt to wipe out the secured creditors' standing of those parties holding Mechanic's Liens against property of the debtor.
(5) On a demurrer in the Superior Court of the County of Marin.
(6) On a motion for summary judgement in the Superior Court of Santa Clara County in 7 consolidated cases.
The above will give you an idea of the gravity of the situation as it is currently progressing. Should the right of seizure be declared unconstitutional the only recourse to a materials supplier is a costly court hearing, or require cash for all purchases, or require a bond from the contractor.
LMA and several other associations who are members of the Western Building Material Dealers Assn. (a legislative advocate association for northern and southern California lumber associations and several credit associations) has been working diligently in an attempt to head offeach case as it is filed'
The Building Material Dealers Credit Assn., Los Angeles, and their attorney, have filed amicus curiae briefs with each court where a case against the Lien Law has been filed. The expense of such actions have been much more than the Building Material Dealers Credit Assn. can afford and the costs will continue if we are to provide you with any reasonable defense for your right to file preliminary lien and stop notices and to acquire property of the builder as security against default of payment to*you. *
We are now at the stase in our battle where everv buildine material dealer and supplier must assist in this batfle. All oT you will receive a request from your associations for monetary assistance to continue the*battle on your behalf.
Unless we have the funds to fight and win we will find ourselves the victim of the consumer advocates and it will be a long hard fight to enact new legislation that will provide you with the protection you*require. *
When the call for assistance reaches youparticipate.
DENSTON PLAN controls were re-
I cently passed by the Senate and tacked onto House Bill HR. 4200.
It has the following provisions:
* overhauls the private pension system.
* provides that after five years of employment, workers would be entitled to2570 of pension benefits, 5Vo after l0 years and lWTo after l5 years oralternative. l$Vo after l0 vears.
*.establishes an employer-financed federal insurance system to guarantee payment of benefits.
* requires that employers pay an annual tax of one dollar per employee covered by a pension plan beginning in r975.
* states that all pension plans will meet minimum 30-year financing standards.
* sets up fiduciary standards to prevent misuse of pension funds.
* stipulates that services performed by a worker before the law goes into effect will be credited for vesting purposes.
* establishes a voluntary portability proqram for the transfer of workers' ieniion credits when shifting from one
ORE THAN average attendance at the annual meeting of National Lumber and Building Material Dealers Assn. in Williamsburg, Va., attested to our industry's concern with national and local economic and legislative developments which affect the national buildine scene.
Mosl commendable and inspiring is the extent ofconstructive effort contributed by so many people in behalf of all members of the industry.
At this meeting, Bob Slettedahl of Shelton, Wash., who is currently national executive committeeman for this northwest district, was unanimously elected to the position of treasurer of NLBMDA. Montana was represented at this meeting by Roger Walsh, Great
Falls. and bv national directors Al Kind and Dick Petersen, both of Helena.
Interesting to note, in this area of strong unlon support, rs a current move in Washington to bring unions under anti-trust laws. lntroduced by Senator Strom Thurmond (S. Car.), the action has gained emphasis through cosponsorship by Senators McClellan (Ark.) and Fannin (Ariz.), and more recently by Sen. Curtis of Nebraska and Sen. Wallace of Utah.
The bill. 5.2237. would remove the present exemptions from the anti-trust laws now enjoyed by labor unions, thus establishing a more equitable status in the market place and in the legislative halls for both segments of industry. The more co-sponsors, the more assurance for early consideration of this legisla-
emolover to another.
{ requires the fiduciary standards to be administered by the Labor Department.
* stipulates that vesting and funding standards be administered by the Treasury Department (IRS).
* seeks to govern the conduct of pension plan administrators and trustees by imposing new standards.
* gives greater tax advantages to the self-employed (15% of taxable income up to $1,500) and to workers whose companies do not provide for retirement (tax deductions up to $1,500).
* limits pensions to a maximum of 75% of final 3-year pay. Excludes pay over $100,000.
+ requires Secretary of Treasury to seek court action to stop operation of pay-as-you-go or other non-qualified plans.
Employers who maintain private pension plans for their employees should contact their plan manager and determine how these legislative proposals will affect them.
tion. Ifyou are concerned, you can help by an immediate expression of your convictions to your senators recommending their support as co-sponsors.
Our Welcome Dept. expresses its pleasure in announcing membership for Lindsey Lumber & Building Supply at Whitefish and Eureka and in extending a hand of welcome to Dave Lindsey and his personnel.
With regret we report the passing of long-time lumberman William Siebenaler at Ft. Benton. He was employed by Monarch Lumber Co. at Three Forks and Ft. Benton before retiring in 1958.
D OBERT M. Slettedahl, Lumber- l\ men's of Shelton and Lynnwood. Washington, has been unanimously named to treasurer of the National Lumber and Building Material Dealers Assn. at the annual meeting ending Nov. I in Williamsburg, Virginia.
Prior to this, WBMA's past president Bob Slettedahl has served NLBMDA in many offices: board of directors, executive committee and many standing committees; most recently as chairman of the important transportation and materials handling committee.
Others attending the Williamsburg meeting were Carl Knoll, NLBMDA director; C.E. Link (WBMA president), A.H. Parker, Roger Conrad who
served on committees; and yours truly. The wives of the six WBMA delegates also attended the meeting that saw a good attendance of over 600.
We are pleased to announce the sponsorship ofa store planning service provided by Oregon Industrial Factors of Portland.
If you have plans to expand or modernize your store, ask the WBMA office for more information about this service and its cost. The association receives requests frequently for assistance in upgrading the merchandising and display of products. Oregon Industrial Factors has been in this business for about 15 years and is very capable of providing this assistance as well as supplying quality fixtures and equipment.
Me, disabled? Yes, it could happen to you or to one of your employees. The need for disability income protection is
tf. HE 1973 Management Conference
I is now historv. and it will be categorized as the greatest conference of many a year. For complete coverage see page 16 ofthis issue.
The response of the members tb the new locationthe Palm Springs Spa Hotelas well as to the program, was literally over-whelming.
Some of the attendees could not be housed at the Spa as the room requirements were exceeded. The Wednesday night cocktail party was the best attended ever.
The opening speaker, Petro
Kulynych of Lowes, Inc., set the stage for the balance of the meeting, and it was great!
Already the discussion is revolving around 1974, and what can make it bigger and better.
1974 appears to be an exciting one for the building material dealer. In addition to high interest rates to a slow down in building, there are prospects of a propane and glue shortage to hamper plywood pfoduction, as well as the fuel allocation situation which will or could cause delivery problems in the retail and wholesale business.
But hope springs eternal from the human breast, and certainly most lumber and building material dealers are
real, and it is growing every day. Should you or an employee become disabled, WBMA's new IMAGE plan of disability income protection will see that he receives a continuing monthly income at a time when he needs it most.
Erickson's Home lmprovement Center, Cannon Beach, Ore., is now in the process of remodeling and enlarging their existing store.
This enlargement will create an additional 1,000 sq. ft. of display area and will enable them to offer a more complete selection in each department.
The houseware and gift section will be expanded. A new bridal registry will also be offered to all future brides.
An enlarged Home Improvement display section is also planned. This will enable the homeowner to select his needs from displays such as kitchen cabinets, carpeting, ceiling tile, paneling and many others. Erickson's believe that with this expansion they can better serve their customers as a one-stop home improvement center.
Completion date is expected January, 1974, with an open house planned for early spring.
ready to face these and any other situations with a positive attitude.
Plans are underway to develop business trips to Mexico, also Australia and New Zealand, and possibly Spain. There has been a great deal of interest shown in at least one such trip per year.
Some new locations for meetings in southern California will be sought. Meeting subjects so far discussed as possibilities are the fuel shortage, the train problem. a five vear plan for the association. contracts. is tht! Mechanics Lien dying? The subjects are unlimited, so look forward to an exciting year for LASC membersbusiness-wise and meeting-wise.
Another in a long line of innovators, dynamic David H. Rush, current president of North American Wholesale Lumber Association, spearheaded a recent two-day meeting in Hot Springs, Ark., designed to determine if NAWLA can play a role in helping its manufacturing friends to explain forest management to the public.
Hosted magnificently by Weyerhaeuser Co. and the U.S. Forest Serviceo the meeting was divided into a one day field trip and a dayos general session devoted to a panel discussion of forest management and multiple use of forest lands. The field trip took the 80 plus participants to Weyerhaeuser properties in the morning and Forest Service activities in the afternoon.
Guided by dedicated young foresters, the group first viewed the Dierks manufacturing complex, which is designed to u se eoery part ol the tree, limbs, bark, and leaves or needles includedan unparalleled demonstration of recovery technology. The preservationists can't argue about waste in this operation. Later we inspected the Dierks block timberlands, which included everything from clear cutting areas, through seed orchards, to various age trees in blocks which fully demonstrated the theory of high yield forestry. A thrilling experience for the uninitiated.
The afternoon was spent with one Robert N. Kitchens, district ranger, Womble Ranger District, Ouachita National Forest (pronounced Washeeta).
It is unlikely the Forest Service has a ranger in their employ who can tell the story of their activities better than Kitchens. He is folksy, humorous, dedicated and knowledgeable, definitely destined for higher things.
We learned about the Super Tree
and how all the seedlings in the tree orchards are descendants of these carefully chosen trees.
We learned about even age plantings, and how yield per acre could be maybe tripled per acre in even aged stands.
We learned how wildlife thrived, erosion was better controlled. and multiple use a reality in properly managed forests and Tree Farms. A splendid experience!
The next day featured a stining address by Weyerhaeuser's senior v.p. Lowry Wyatt. Those who have
heard him know there is no one more articulate, particularly on the subject ofconservation and the industry needs to educate the public.
Will this noble experiment in communications lead to a wellrounded program for NAWLA members to reach the public and their peers at the local level? Those who were at Hot Springs assimilated the basic facts. They were convinced of the necessity to educate the public. We predict a viable program will result with ultimate benefit to the industry.
Don Johnson, Citizens Lumber Co., has been installed as president of San Joaquin Hoo-Hoo Club No. 3l at the 26th Annual Valley Frolic.
New members are: Curtis Crow, Glen Drake, American Forest Products; Duane Goertz, Rich Bros. Lumber; Ed Hall, Oregon Pacific Industries; Elvin Haworth, Valley Frame and Moulding; Robert Jackson, Home Lumber Co.; Craig Kennedy, Geo. W. Kennedy & Sons; Thomas Lampe, Lampe Lumber Co.; Gary Long, Long's Building Supply; Chuck Wills and Ted Mathewso Pacific Forest Products; Harry Mendenhall, Lumber Merchants Assn.; Robert Reid, Reid and Wright, [nc.; Rich Taylor, American Forest Products; Ken Wells, A A Plywood and Door Co.
Participants in the initiation were: Hamilton Knott, Bob Rader, Wally Kennedy, Earl Ruth, Normen Cords, Dale Smith, Craig Gaffney, Mike Parli, Gordon Knott and visiting officer Dwight Curran.
Eastern Oregon Pine to L-P Agreement to purchase Eastern Oregon Pine Co., Lakeview, Ore. by Louisiana-Pacific Corp. has been announced by Douglas A. Westenhaver, Jr., L-P v.p.-western operations and Lawrence Mclellan, president and Kenneth Rose, v.p. and secretary of Eastern Oregon Pine.
The acquisition, for an undisclosed amount of cash, will include a sawmill, planing mill, dry kilns, 1,700 acres of fee timber, plus rights to two years of harvestable timber on federal, state and private cutting contracts.
The sawmill, located in Lake County, Ore., has an annual capacity of 50 million board feet of pon-
derosa pine, Douglas fir and hemlock lumber; 55 are employed at this location.
"With the exception of retiring officers, Mclellan and Rose, management will remain the same," said Westenhaver.
Some fifty makers of plywood have been charged with antitrust violations in a class action suit filed in New Orleans by a group of Maryland and Virginia building and development concerns operating in the Washington, D.C. area.
Among the defendants are
Georgia-Pacific Corp.; ChamPion lnternational Corp.; Boise Cascade Corp.; Weyerhaeuser Co.; International Paper Co.; and St. Regis Paper Co.
The suit charges that the plywood firms conspired to discriminate in prices charged to different purchasers of softwood plywood.
No response has been forthcoming from the firms charged.
specializes in supplying hard to find species, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-.we can fill the bill fast.
A TTENDANCE records fell as the A North American Wholesale Lumber Assn. held its Fall series of meetings in the West.
Eugene and Portland, Ore., both set area records for attendance, as did Seattle. Other meetings were held in Redding, Ca., Medford, Ore., San Francisco and Los Angeles @ictured here) Vancouver, B.C. and Albuquerque, N.M.
Unlike last year's meetings when wage and price controls dominated discussions, economics and the prognostication for 1974 drew the most attention. At the Los Angeles meeting, a serious group heard Stephen Hunt, Gibraltar Savings and Loan's youthful v.p., marketing and research, tell them that today's decline had the potential for a hard
landinga crashin 1974 that could be worse than 1966, with a correspondingly slower recovery. Looking more like a surfer with his long blond hair hanging almost to his collar, economist Hunt made a cogent, if unnerving, compilation of what he sees as the best thinking extant. This includes 1.6 million housing starts for all of 1974, an under-current of uncertainty in consumer spending, with no real chance
Economics and crystal ball gazing '74highlight wellattended NAWLA meetings in the West a number set attendance records ... some forecasts are pretty grim.
for anSr/z7o prime rate till mid-1974. In addition, he sees inflation as being "out of hand" and more trouble from ecologists. In sum: "a recessive economic period."
NAWLA exec. v.p. Jack Mulrooney warned the lumbermen that' plywood and gas shortages were all too real and that credit should be carefully controlled. He also noted that the AuTex System "is not being made to work. They need more information in it to make it meaningful. "
Earlier Phase controls still affect business as the IRS continues to audit for violations. The extent of punishment for wrongdoing, if any, is yet undetermined. Mulrooney advised cooperation. "It helps in the final result." he noted.
BREAKII{G UP(1) are Bill Connor, KenThompson, Ed Fountain, Jr., and Frank Bader. (2) John Weston, Bill Sharp, Jim Frodsham, Mark Lofland. (3) Bill Buettner. Bill Gunnell. Tim Lindoren. (4) Jim Newquist, Eti Fountain. (5) Gene Couichaide, Bob Goldino, Don Derbes. {6) Gordon Woolard, Jim Newquist, Carl Poynor,'Pete Speek. (7) Sterling Wolfe, Jr., Phil Butterfield. (8) Tom, Don and Randy Philips. (9) Bob and Bud Baker llanking NAWLA'S Pete Niebling. (10) Wendell Lawson, Ferris Short, Charles Clemsen. (11) Jerry McGuire. (12) BillBaugh, Jim Newquist. (13) Tom Huqhes, Claude Curry and Oscar Furness.More than 1400 dealer customers, suppliers and employees attended the official grand opening and first annual trade show at the Palmer G. Lewis Company's new Auburn, Wash., distribution center. Some 62 supplier display booths showed new products and lines.
Adjacent to the 103,000 sq. ft. warehouse is a 12,500 sq. ft. corporate office building. The warehouse has 23' ofvertical clearance plus inside rail car track unloading. In addition there is over 67,000 sq. ft. of paved outside storage area.
Besides the new Auburn Distribution Center. PGL operates 10 PGL branches that have over 300,000 sq. ft. of covered storage, a grand total of over 400,000 sq. ft. of warehouse space in their four Western state trading area. This does not include their lNTo owned subsidiary, Pacific Yard Service, which operates two warehouses in Oregon.
The Dubs Ltd. is a San Francisco Bay area group devoted to the joys of golfing, the l9th hole, and is comprised almost exclusively of those directly connected with the lumber industry.
Recently, wives in tow, they held their annual outing at Rancho Canada in the picturesque Carmel Valley. A prize for everyone was the order of the day and the goodies ranged from golf balls to golf bags.
FIRST Al{l{UAt PGL trade show in new 103,000 sq. ft. distribution center. You're looking at only a portion ol exhibit area. Middle: Flintkote was out in force at 7 hour show: Wilson Harvev, Joseph Askins, Richard Smith'-Harry Mclntosh, and William Kemp. Lowei: (leftto right): Mrs.-JackVolker' R.ob.ert O. Petersirn, oresident of PGL, Jack Vblker, president of Wholesale Building Supply Inc., Oakland, and Mrs. Robert D. Peterson.
Ron Larson and Steve Campbell are now with Rogue Forest Products, Medford, Ore.
Dave Corkill is the new product mgr., according to Glenn E. Wilson, v.p., gypsum div., Georgia-Pacific, Portland.
Stan Stephens is the new pres. and g/m of White Sands Forest Products, Alamogordo, N.M., following the retirement of W. Parker Arthur.
Don W. Jurgensen has joined E.L. Bruce Co. as directorofpersonnel.
Arnold C. Krueger is now -selling for Shakertown's Winlock, Wash., stain div.
Dennis J. Mullins is in the new slot of mgr. of business development for Boise Cascade.
Fred Cosper is now on White Lumber Sales' trading staff, .Portland.
Larry L. Funk is Marlite's new director of marketing, according to Dean D. Gould, v.p.lglm. William R. Maddox is a new sales rep in their Western region.
C. Glen Beattie, mgr., laminated products group, forest products div., Koppers Co., has been named to the board of the American Institute of Timber Construction.
Bob Slettedahl, Lumbermens of Shelton, Wash.; Terry Mullin, Terry Bldg. Centers, Tarzana, Ca.; and King McKee, Forest Lumber Co., San Marino. Ca.. were all on the NLBMDA program at the annual meeting in historic Williamsburg, Va.
Murray L. Dorfman has been named v.p.-corp. relations and Thomas W. Simons as v.p.-sales/marketing for Familian Corp., the West's largest distributor of _plumbing products.
Richard J. Wilborn has been appointed Pac. Northwest area industrial relations director for Kaiser Cement.
Robert E. Myers has been named lumber coordinator for Willamette Industries, Albany, Ore.
Webb Maddux has been appointed v.p., marketing for Homelite.
Robert G. Monckton is now mgr., marketing services for Masonite's Marlite div.
William C. Kidd is now in sales for. Marlite's Western region (Ore. arrd No. Idaho).
Ernest T. Christison is now mill s/m with Hampton Lumber Sales Co., according to v. p. g/m Gordon J. King.
Albert A. Gulick has been named mgr., market planning, blde. mtls. div.. AFP, San Francisco.
Jesse R. Drake is the new directormarket development & sales for Evans Products' international operations, Dale E. Ogle reports.
John Preston Wolfe is the new merchandise mgr. in the Southwest for Certain-teed Products' shelter materials group.
Dave Disselbrett and Vic Hadlev have joined the trading stdff at Medford's Forestglen Lumber Co.
Gordon T. Levering is now marketing mgr., bldg. products sales for Armstrong Cork.
Ramsey P. Fendall is now selling indus- trials nationally for Hampton Lumber Sales Co.. Portland. according to co. pres. Gordon J. King.
Howard Van Dorn is American Wholesale Hardware's new San Diego rep.
Andrew M. Nygaard and Borden F. Beck, Jr., are new board members of Dant & Russell, Portland.
Ken Achterberg has joined Home Improvement Center, a div. of Home Lumber Yard, Inc., Turlock, Ca., according to g/m t eroy Ward. Ken had owned Kennv's Hardware. Ceres.
Richard E. Hug has been promoted to v.p. and g/m of the environmental group of Koppers Co.
Otto N. Miller has been elected a director of Weyerhaeuser Co. He is the head man of Standard Oil of California, which is also a fair sized enterprise.
Sam Fineman, president of Bel-Air Door Co., is back at his Alhambra. Ca.. desk after an extensive Orient business trip. Dennis S. Elia has been named Bel-Air marketing mgr.
Bruce W. Mallery is mgr. of Evans Products' new Beaverton. Ore.. wholesale distribution center, according to Ernest F. Warns, group v.p.
Kay Kahus, former WWPA field man based in Phoenix, has been Dromoted to central regional nigr., with hq. in Michigan. (You're gonna miss that Ariz. sun come about Feb., Kay.).
Kent Hobbs is now gen. mgr., Preston Lumber Co., Preston, Ida., according to R.J. McCaslin, president.
C. Thomas Richardson is now plywood sales mgr., Columbia Corridor div., for Louisiana-Pacific.
David A. Day is the new national retail marketing mgr. for DG Shelter Products' service centers div., according to div. pres. James W. Craig.
Terri Karcis is a trainee at AFP, Cerritos. Linda Unger is also a sales trainee at AFP, Van Nuys.
George Warmath has been named gen. sales mgr., Western div., for the Bruce Paneling div. of E.L. Bruce Co., according to Claude Taylor, director of sales and marketing.
Dennis Nelson and Edward Gale are now in sales at AFP, Stockton, Ca.. according to mgr. ,.Nifty,' Gay.
Homer C. Davenpori is the new gen. traffic mgr., Southwest Forest Industries. Phoenix.
Dennis L. Byerly and Thomas M. Richert are now on the sales staff at Oregon Pacific's new Fairfield, Ca., distribution center.
Art Reeves,office mgr., Fir and Pine Lumber Co., Burbank, Ca., is retiring after 26 years and is moving to Monterey.
James A. Ramsey is now mgr., redwood lumber sales for Georgia-Pacific, according to William W. Wells, gen. mgr., Western timber & bldg. products manufacturing, Portland, Duane M. Wetter, 37, is the new president of E. L. Bruce Co., a subsidiary of Cook Industries, Inc.
Chuck Taylor is now on the Glesby Building Materials Co. sales staff for San Diego, reports Dick Ferrell, v.p.
George J. Ritchie is the new v.p. operations for Pope & Talbot, Portland.
Al Boyce, Bruce Burns and Dale Bacon have begun their own firm in Orange, Ca., called National Softwood Sales. Thev had been with Southwest Foiest Industries.
Bob Fremb is now asst. sales mgr. for Portland's Medford Corp.
Kenneth D. O'Neil, 36, is the new pres. of Hearin Products, portland. a DG div., accordins to Robert C. McCracken, DiGiorgio president. Richard G. Reiten. Fiearin exec. v.p.. has been elected to the DiGiorgio board of directors.
S. A. "Stan" Merrick is now ensineering rep., Noise Engineering-. Inc.. S.F.. He's based in Redding.
Gene Courchaine. Amencan F'orest Products, Cerritos, Ca., recently trailer-toured Mexico and visited retiree Maynard Halladay, former owner of theold United Wholesale Lumber Co. (now owned bv Fruit Growers Supplv) at Aguis Caliente, north' of Guadalajara, Mexico.
Seth Potter, LASC's new v.p. (see page 16) celebrated his 27th wedding anniversary withhis bride "Jimmie" at the convention. He's also recently back from AFP business in Portland.
Harold Cole, MacBeath Hardwood, Salt Lake City, reports son Ross is in Ariz., in the final stages of earning his doctorate, major: education and Korean language and culture. He has been teaching at Cal State, Fullerton, at one time worked for Penberthv Lumber Co. and Angelus Hardwood.
George Halsted is the new sales mgr., Bestile Mfg. Co., Pomona, Ca., replacing Alex Rosa who has left the firm.
Carroll W. "Kelly" Galley, whose career in lumber spans 46 years, from laborer to general sales manager, has been honored as "Lumberman of the Year" at a joint meeting of the Shasta Cascade Hoo-Hoo club and the Redding, Ca., Trade Club at an annual festivity celebrating National Forest Products Week, October 2L-27. Nearly 500 were present and approximately 100 lumber and other firms sponsored the meeting.
Born and raised in Minnesota, he attended State Teachers College at St. Cloud. He moved west in 1923 and immediately was employed by McCloud River Lumber Co., McCloud, Ca.
Kelly followed a career in lumber from common laborer to general sales manager covering a span of 46 years. This included grading of lumber, shipping and then sales from 1944 to his retirement. He was named resident sales manager in 1948 and in 1950 was transferred to San Francisco as western district sales manager. In 1957 he was made v.p. and sales director covering the entire McCloud operation.
In 1963 McCloud was purchased by U.S. Plywood and he continued in the same sales capacity. In 1966 the San Francisco office was moved to Anderson. Ca.. and he continued to direct all lumber sales until his retirement in 1969.
This same year he was honored by the Western Wood Products Assn. for his decades ofcontribution to the industry. He was a director and later president of Ponderosa Pine Woodwork and isa director in the Shasta-Cascade club.
Kelly is an ardent fisherman and few, if any, have more success on Shasta Lake.
MAll of the year Kelly Galley, right (1) gets congrats from Ed 0'Kelley. (2) Don and Ed Dier. (3) Chas Dick, Armen Millian. (4) Audomar Declerck, George McDow.
WH0'S WHO in Western forest products present at meeting included (1) Bob Stermitz, SFI and John Schibk, Louisiani-Pacific. (2) Jim Boyd, SFI and Kaibab's Jim Younq. (3) Al Baxter, NFPA Dresident. 14) Lowry Wyatt, (1,) Weyerhaeuser, in borner confeience. (5) George Wilhelm, B-C., Don Crews, Colo. State U. (0) Jim Turnbull and Virg Peterson. (7) Kenneth Walker, Paul Bunyan Lumber; Alan Goudy, Collins Pine. (8) Frank Gilchrist, Gilchrist Timber Co. (9) L.L. "Stub" Stewart, Bohemia, Inc. and R.L. Baker. (10) Ed Quirk, SFI and AFP's Jack Ford. (11) Bill Johnson of Hobbs Wall Lumber. (12) SFI's Gene Brewer and Bronson Lewis, APA. (13) Ken Ford, HoseDurg Lumber and Navalo l-orest Products' John Snyder. (14) Pete Niebling, Ernie L. Wales, Wales Lumber. (15) Medford Corp's. Bob Higgins, Joe Fitzgerald, Edward Hines Lumber.
'he energy crisis, timber supply, programs to stimulate home building, land use legislation and federal environmental regulations affecting forest management were among major topics discussed and acted upon at the fall meeting of the National Forest Products Assn.
Members heard reports that the energy crisis is "so alarming our entire way of liie is on the line"; that opportunities for development of the nation's abundant forest resources are greater than attendant problems, and that long-term remedial measures are essential to eliminate the boom-or-bust cycles in home building.
On hand for the Nov. 4-7 sessions at Rancho Bernardo, San Diego, Ca., were members of NFPA's 26 federated associations, including their newest member, the Industrial Forestry Assn. of Portland.
The board of directors approved numerous resolutions and committee reports, among them a policy
statement on energy. It read in part:
"Conservation measures to extend existing supplies should be adopted by all energy user classificatons; the need to strike realistic balances between energy supplies and environmental considerations must be recognized and acted on. Research and development of alternative energy sources should be sufficiently financed by both the government and the energy industry.'o
Also adopted was a l0-point legislative program to improve the supply of mortgage funds for housing and put housing back on the track to fulfill national housing goals.
D&R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West .. . by the most eff icient transport rail, truckor ocean barge.
For nearly 70 years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.
In Southern California, call our representative, A. W. "Art" Neth at 872-1280 or 783-0544
Construction of new housing units in the third quarter of the year totaled 520,013, lTVa below the year-ago figure, reports F. W. Dodge Co.
The third-quarter housing unit figure, after adjustment of seasonal variations, showed a97o dtop from the preceding quarter, according to Dodge's George A. Christie, v.p. and chief economist. "[n the third quarter the rate of home-building fell below the two million level for the first time in two yearsa period of the most extraordinary volume of housing output ever experienced. While early signs of improvement in the mortgage market are now beginning to appear, the decline of housing starts still has a while to run. We are forecasting a turnaround in homebuilding in the spring of 1974, and a recovery that will bring the rate of starts back near the two million rate by the end of next year."
According to Dodge, these western cities were among the ten standard metropolitan statistical areas that lead the nation in housing construction during the third quarter: Second: Los Angeles-LongBeach, 10,528 units; third: Phoenix, 7,3'14 units; tenth: San Diego' 6,183 units.
According to Appalachian Hardwood Manufacturers. Inc. . an eight-state association of lumbermen harvesting high-grade mountain-grown timber in the Southeast, there is more hardwood available today than at any time in the last 50 years.
Due to modern, intense forest management practices, they are able to make fuller utilization of harvested trees, saw more of the trees into merchantable timber and market more grades to the consumer, according to James Gundy, exec. v.p. of AHMI.
"While this timber is in reserve," Cundy says, 'owe are in danger of losing availability. For years we have been harvesting less than the new annual growth. Now, we have built a tremendous backlog of standing timber both on National Forests and on private lands.'o
Gundy warns, however, that this supply is in jeopardy. "Instant ecologists who do not understand the regeneration processes of the forests are now attempting to influence the Congress to set aside huge portions of de facto commercial forest lands on our National Forests as preserves. These preserves, he explained, will be wilderness areas, study areas and other untouchable, unharvestable acreages in which the forest will be left to nature's fickle and often disastrous reqeneration system.
Arthur E. Pufford has been elected an exec. v.p. of American Forest Products Corp., according to president J.T. Guyol.
He joined the San Francisco headquartered manufacturer and distributor of building materials and shipping containers in1972 as v.p., finance and treasurer. Prior to that he had been an officer of the Wickes Corporation.
An English to metric unit conversion table and standards for wood interior doorjambs and frames have been added to the WP/Series Moulding Patterns catalog, Western Wood Moulding and Millwork Producers.
The metric conversion table was incorporated as the first step in familiarizing users and specifiers with comparable metric sizes for all standard moulding thicknesses and widths. Single copies are $1..
WRITE: f-he Merchant Magazine, 573 S. Lake Ave., Pasadena, Ca. 91 l0l.
Joining the movement to the metric system of measurement is the Pro try square/mitre square with a new steel rule using increments in both inches and centrmeters.
A third system of measurement is used by the Pro angle finder located in the movable diecast head of the try square.
Any angle can be read instantly in degrees shown clearly on the angle finder made by Pro Products Co. Measuring 0" to 90" in any quadrant, it is unaffected by heat or cold or magnetic field, and proves accurate to Vz of 1".
WRITE: The Merohant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
A new type of lumber handling device that speeds component sawing has been field proven to save l5-20'minutes per set up and uD to two hours Der dav per saw.' clalms' Idaco Engineering- dnd Equipment. Their new Speed-Up Feed Train is said to keep a saw in constant operation by permitting constant feedlng.
It consists of three or more carts on a track and is installed in front of and parallel to the component saw. While a load of lumber is being cut the carts are pre-loaded so that onE man can shuttle them back and forth to keep an uninterrupted flow of material to the saw.
This eliminates time losses of usine a fork lift for the same purpose, and fre-es the fork lift for other work.
Construction is said to be heavv dutv. Cost is about $1500.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91l0l.
Beautiful hand painted ceramic on wood wall plaques are proof, the company claims, that hand craftsmanship makes the difference.
Each owl or mushroom is hand-cut from clay and fired into a steel hard ceramic. After firing they are handpainted with fine acrylic paints and laquered to seal in their beauty forever. Every plaque has a unique charm that only skilled hand craftsmanship can produce. Each plaque shipped post paid is $5.98.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Rufco "4fi)," a super high strength reinforced polyethylene material, has been added to the Rufco line.
The manufacturer claims the mater- ial, reinforced through crosslamination, is highly effective for enclosing constructionjobs, and for use as storage covers and concrete curing covers, Raven engineers claim the new, low cost material remains flexible at 70" below zero, protects against the cold, seals out moisture to provide comfortable working conditions in any weather, and is translucent to allow a natural lieht working environment.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
Aqua-Lite, the one-piece shower stall, is now available with a door of special design.
Made of plastic with aluminum trim, it has a full length magnetic jamb that provides a really sure-seal. There is no catch, nothing to adjust, thus vastly simplifying installation.
The 32" x 32" x 74" living-hinge shower stall folds flat into a carton for easy transport.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
A new product that removes and prevents sludge and wax deposits in fuel oil storage tanks, lines, preheaters, strainers and burner nozzles is now beine offered by Metropolitan Refining Co-. Metro Sludge and Wax Dispersant is a blend of solvents combined with surface-active agents, dispersants and emulsifiers for use at full strength through the fuel distribution system to dissolve existing wax and sludge. Follow up treatment will prevent new formations when added to the system at a rate of only I gallon of treatment per 1000 gallons of tank capacity.
They can be used in conjunction with any of the Sludgout fuel additives for correcting sludge and water problems in oil systems; emission, slag, soot and smoke problems in stacks.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
The new No. 30 merchandiser from G- W. Griffin Co. displays 30 individually carded and skin-riacked molvbdenum high speed sfeel hack saw blades injust about I sq. ft. ofpegboard space.
The blade cards give complete buying information such as length, teeth per inch, material which the blade is designed to cut, properblade use to greatly increase blade life and cutting tips for the consumer.
Blades on the unit are both 18 and 24 tooth in l0" and 12" lengths.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
A free powder-actuated tool to drive perience of other rental stores. steel .pins. and^stud.s into concrete or
WRITE: The Merchant Magazine, s^teel isbeingoffered to rental stores by 573 So. tike. pasiOena, Ca. 9li0l. Speed Fastener Inc., St. Louis. Mo.
As part of a new merchandising program, the company will send free a powder-actuated stud driver worth $ 148 to any rental store ordering 30 boxes each of Speed fasteners and powder loads.
Speed Fastener says rental stores selling each fastener with one load for $.25 commonly realize a profit of $17 per 100 pins and loads. The tool usually rents for $3 or $6 per day.
In addition to the free tool, in-store promotional materials attracting attention to the availability and versatility of the Speed Fastener system will be included with every order of 30 boxes each of pins and loads. Specific types and sizes of fasteners mav be ordered. or if this is an initial order. a normai
A new line of heavy duty spherical cylindrical locks, series 7500, is being introduced by Arrow Lock Corp.
Perfectly round and designed for "grip-ability," the series is offered in brass. bronze. stainless steel and aluminum, with a broad range of finishes to meet any requirement.
All knobs are forged, with 2Yq" diameters and .090 thicknesses. A distinctive group of four matching flat and raised roses, .050 thick, are offered in a choice of 2-9116" diameters.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
A new water freshner inline filter is designed to remove chlorine, sulphur and algae tastes and odors, rust, silt, dirt and sand from home water.
Bruner Water Freshner features a see-thru canister to check the filter element without taking the in-line filter apart. Filter replacement requires no special tools. The canister releases with a turn of a wing nut.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
The Northfield heavy duty hydraulic gang rip saw handles boards to 4" thick.
It has a l3(,Yd p.s.i. hydraulic power system which provides muscle to the 8 feed rolls; variable feed speed to 200 s.f.p.m.; and upper rolls, mounted on a l-piece cast iron platen, which adjust hydraulically for tensioning.
Individual yield on upper rolls allows easy handling of crooked or warped material. Controls for feed speed, roll tension and depth of cut have a convenient front location.
A large 34" x96" table is fitted with a locked aluminum throat plate. The rack and pinion fence mounted on the table adjusts with a single hand wheel. Set up time is minimized with a 2r/z" sleeved arbor. Usable arbor space is 12".
Safety features include a double set of
NEED:
nrrircnt urltEn lll9E- Heavv Cuttinss'.)
aN:QUA. o?uruNrw pHoNE (9i 6) 4gg-1g00 P.C). BOX 214881 SACRAMENTO, CA 95821
anti-kickback fingers, enclosed arbor with dual-vented dust emission svstem. caliper disc brake on the arbor'and a sound deadening hood over rolls for operator protection and decreased noise level.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Greenstreak Column Forms isolate a 4-12" floor slab from the stationary column so the slab is free to contract or expand.
The round shape eliminates the inherent stress concentrations of rectan-
gular forms, reducing the possibility of crackins.
The Tloor and column area can be ooured at the same time since the circuiar form is left in the concrete. This eliminates the problem of maintaining the same elevation in the separate pours and eliminates the time required to remove the wooden form.
Initial time saving in assembling the form is especially lmportant: The flat strip is pislis6 up with one hand on each end anil the tongue is shoved into the slot where it automatically locks and the form is ready to use. Standard form diameters are [8", 24" .30" , and 36". Standard dePths 4",5",6", and 8". with other sizes available.
WRITE: The Merchant Magazine. 573 So. Lake, Pasadena, Ca. 91101.
"The Presidential" is a new compact' built-in fireplace with push-button controlled sas logs. -A ordduct 5f the American Fireplace Co.. it claims the charm of a real fireolace combined with the cleanliness and convenience of push-button controlled eas loss.
- Bec-ause of its unique design it has AGA approval for zero clearance' It can be pliced on any wall, directly on a wood floor or next to wood beams.
WRITE: The Merchant Magazine' 573 So. Lake, Pasadena, Ca.9ll0l.
Bruce Paneling & Molding has the Sherwood series, a Print wall Panel eraohicallv designed to resemble birch Erain. Although-the grain is birch. the ianels assume a completely new perlonality in colors darker than natural birch.
Heath, the lightest of the three colors available, has-an amber cast and is named for the English whitewood tree. Hollv is a three-color, mid-range, antioue -finish. Brierwood, a rich dark tjrown, resembles the brier used for pipe bowls.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101
Z
(Continued fronr page 17)
John Harmer, Southland Lumber Co., described the lumber image - something to stand outthey sought in their remodeling. "Despite the hassles, it was well worth it, in profit, morale, new customers, the whole works."
The next panel discussion opened with moderator Seth Potter. AFP. Cerritos, reminding all "that you are money managers before all else."
Don Derbes, Inland Lumber Co., related Inland's successful efforts in developing sales to mass merchandisers. South Bay Redwood's Jim Frodsham told how the number of mass merchandiser stores they sell have doubled since 1967. Their main problem in selling this market has been "slow pay."
Marquart-Wolfe's Sierling Wolfe, Jr., echoed Frodsham's observations on the mass merchandiser's credit record in relating M-W's moves in changing from an office wholesaler to getting into the distribution yard business two years ago.
Ed Ludwick, Santa Barbara Mill & Lumber, told how they tried to have their home center buy as much as possible from their traditional wholesale operation and find their operation contains "a little bit of everything."
Kicking off the final panel of the meeting, Bill Baugh, William E. Baugh & Associates, stressed the importance of inventory control, computers and other electronic machines to give management time
to think and the need for wholesalers to develop o'rapport with the mills."
Pete Ganahl, Ganahl Lumber, said they have remodeled their computer system of inventory control three times since its inception in 1959. Jim Pottratz of Crenshaw Lumber Co. said their computer inventory control tvas on a piece basis and that it allowed them to have a smaller inventory and thus be able to turn it more. Crenshaw now turns its inventory 15-16 times per year.
Paul Simon, director of sales at So-Cal Commercial, uses their computer to keep track of the dealers' inventory so they can eliminate slow movers, set sales objectives, lower their customers' inventory to sales. Using the computer has allowed So-Cal to keep track of sales and inventories and thus perform a better service for its customers, Simon noted.
New officers elected were: president, Frank Purcell; v.p. Seth Potter; treasurer, Colin Lovesee; and sec., Don Derbes.
A full-house crowd at the meetings was matched at the social functions, golf and tennis events. In all, another feather in the cap of LASC.
General Scientific Equipment Co. has a new portable emergency oxygen kit.
The Model 500 Lif-O-Gen unit provides an easily accessible emergency oxygen supply at sites where larger containers are impractical.
It consists of one disposable oxygen cylinder (containing a lS-minute supply of U.S.P. oxygenf, one reusable'regulator which provides a minimum of 6 liters of oxygen per minute, and one reusable, single-patient oronasal mask. The regulator features an indicator for visual contents checks. All of the equipment conforms to federal regulations for performance standards. Lightweight (3 lbs.), it comes with complete instructions, is priced at $24.95; replaceable cylinders of oxygen are $12.95.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
BIG BAD BEt{ Davidson of the Oakland Raiders, flanked by Dick and Roy Dunbar, picture (1) was guest speaker at Annual Sports Night of Shasta Cascade Hoo-Hoo Club, Reddino, Ca. Jim Buckley, tormer head coach, Shasta College; Dr. Dale Miller, school president; Mario Serafn, head football coach and his asst., Joe Golenor, were also speakers. Earl Nordtvedt, Don Porter co-chaired Diooram. {21 Don Porter, Jim Buckley, Ed 0'Kelley. {3) Clitf Walker, George Bous. (4) Joe Derrah. (51'Bill Harrison, Brad Broyles. (6) Dan Muldoon','Claude Scott. (7) Al Craig, George McDow. (8) Pete Lane, Alex King, Roy Wiseman. (9) Bob'Reagan, Don Lincoln. (10) Glen McDonald. Milt Schultz.
EGG ON THE FACE
The Merchant Maeazine
David Cutler, edit6r-manager
573 South Lake Ave. Pasadena, Ca.9ll0l
Dear Mr. Cutler:
I was happy to have the opportunity of seeing you again and saying hello at the NFPA meeting in San Diego. I thought it was a very informative sesslon.
I think your November editorial is very well done and to the point, short and thought provoking.
If more of us in the industrv would speak out in an optimistic attitude, I think we could leave "egg on the face" of many of the so-called economists.
E. L. Quirk
Southwest Forest Industries
3443 North Central Ave. Phoenix, Ariz. 8501I
OPTIMISTS CORRECT
Dear Dave:
R.e: The M erchant's editorial on next year's business
All of the signs point to easing of credit sometime next year and we look forward to continued good markets.
In predicting next year's business, one must consider the source of information and test it for its reliabilitv. We
feel that the optimists have not overstated their position.
Don Andrews
Frank Lumber Co., Inc.
P.O. Box 1688
Vancouver, Wash. 98663
Dear Mr. Cutler:
We enioved seeine the November M erc'hani with the Al-Bell storv on our
annual meeting. We were glad Al was able to be there and obviously very appreciative of the boost for AFI and FIC Communications Program,
We appreciate your continued support of this industry-wide effort.
James W. Plumb
American Forest Institute
16l9 Massachusetts Ave.. N.W. Washington. D.C. 20036
Positions wantcd 25d a word, minimum 22 words (22 words = 3J.50). All othcrs 35( a word, min. 20 words (20 words = t7.00). Phonc numbcr counts as one word. poxed ads f! cxtra. Fancy hcadlinc or borders $2 crtra. Box numbcrcd ads add S1.50.
OPPORTUNITY for young man with lumber sales experience in San Bernardino, Ca., area. Experience with other buildine materials helpful. Excellent future foiambitious individual. Write box 89, c/o The Merchant Magazine.
SALESilAN
Large, established San Diego operation will hire aggressive lumber salesman, experienced in handling large contractor accounts. Equal opportunity employer. Reply Box l0l , c/o The Merchant Magazine.
MANAGER AND SALESMAN needed for retail lumber yard in South San Francisco. Minimum ten years' experience. Steady job. Phone: (415)
Join the best sales force in So. California! Inland Lumber Co.'s expansion has created openings for:
2 outside lumber salesmen
2 outside bldg. products salesmen
Salary, commission, car and other benefits. Call Don Derbes at (714j 783-0021 or write us at P.O. Box 190. Colton. Ca.92324.
INDUSTRY PRO with 25 Years experience in sales and management
Seeks to represent building products manufacturers on a commission basis selling to a full range of customers in So. Calif. and Ariz. Write box 97 c/oThe Merchant Magazine.
EXPERIENCED LUMBERMAN _ 20 yrs. association grader. Tract retail yards, sawmills & remanufacturer. Presently employed and wish to locate out of L"A. area. Write Box 100 c/o The Merchant Magazine.
RETIRING LUMBER YARD manager desires part time work to 75Vo. Experience: hardware, paint, plumbing, electrical and full lumber and building materials, also buying and auditing. Very active. Write Box 103, c/o The Merchant Magazine.
RETAIL lumber vard or store in Northern California oi Nevada as assistant manager or counter man, 50 years' experience. Knowledgeable in all phases of lumber. Reply Box 102, c/o The Merchant Magazine.
LUMBER AND building materials business for sale or lease. Sales volume excess $2 to $2.5 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write box 47, c/o The Merchant Magazine. WELL EQUIPPED remanufacturing plant. Matchersticker -'2 resaws - rip sawetc. An attractive opportunity for the right man. Write Box 96, clo The Merchant Magazine.
WILL TAKE A JOB. Have an office, have a warehouse, etc. Age 70, health good. reputation all right. Am willing to phone, willing to drive. but not too much. I'm not stupid. I want rental for my space and something for my services. (503) 232-7lUl. Willreturn calls.
B
Retail lbr. & bldg. Mat. excellent oppty & market. Smaller agri-business community, Merced Co. Retiring owners must sell. $35,000 (bldg., equip., mill mach., trucks, etc.) plus inventory. Riedle. Jr. or Sloan. Builders Lumber Co.. P.O. Box 1445. Los Banos,93635. FOR SALEGood lumber and hardware store located in "smog free" Southeastern Washington area. Please reply Box 104, clo The Merchant Magazine.
Namcs of advcrtiscrs using a box numbcr cannot bc rclcascd. Addrcss all rcplies to box number shown in ad in carc of Thc Mcrchrnt Mrgrzlnc' 573 So. Lrkc Avc.' Pmrdcnr, Cdlf.9ll0l.
Dcdllnc lor copy b thc 20th. To cell In u rd:.(2r3) 792-40Dt or (415) 3{6{n0.
FOR SALEAggressive lumber & buildine materials store established in 1918. Excellent location across street from supermarket. Fast growing community. Reply Box 82, clo The Merchant Magazine.
SERVICES OFFERED
LUMBER HAULING
C.Q TRUCKING INC. (2I3) 638-7851 5501 East Century Blvd., Lvnwood. Ca. X)262.
Premium paid for your clear , 2 x 4 and 2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazine.
For information leading to pine stud mills which will pull their clears for a premium price, $100 cash money paid upon acceptance first order. Steady source of8' clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.
Twisted and weathered Douglas fir. 3 x 4 and wider by random lengths S4S. 4 x 4 and wider by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2544 & (2 l 3) 835-567 |
18' -Z axle utility. Flat bed, excellent condition. Call Guerin Transportation Co. , telephon e (7 14) 982-9944.
WHERE SHIPMENIS ARE BACKED BY A COMBINED TOTAL OF MORE THAN 725 YEARS EXPERIENCE
SAN FRANCISCO
BUILOING MATERIALS-PAINT-HARDWARE_ETC, SASH-OOOBS-WINDOWS-MOULDINGS
American Forest Products, (Corp. headquarters) ...
American Lumber Species, Inc.
Bel-Air Door Co.
Butler-Johnson Corp............
Carved Doors, Inc.
Duo-Fast California
Forsyth Hardwood Co. .........
Georgia-Pacitic Corp............
Globe lnt'l of N. Calif. Higgins Lumber Co., J.E. Lamon Lumber Co.
MacBeath Hardwood Paramino Lumber Co. Rolando Lumber Co., Inc. Silmarco International
Koppers
SPECIAL SERVICES_TRANSPORTATION
821-8100
Louisiana-Pacific Corp. .(213) 945-3684
Marquart-Wolle Lumber Co. .(714\ 558-2855 (213) 625-1494 & (714) 998-1212
Mutual Moulding and Lumber Co. ..(213) FA l-0877
Neth Lumber Sales, A. W.............(213) 872-1280
Osgood, Inc., Robort S. ...(213) 382-8278
Pacific Madison Lumber Co. (2131 773-2292 & (213)
Calitornia Redwood Assn. .. Redwood Insoection Service Union Pacific Railroad
ARCATA
Arcata Redwood Co. Holmes Lumber Co., f reO C. Sierra Pacif ic Industries, Humboldt Flakeboard Div. Simpson Building Supply Co. Simpson Timber Co. Tacoma Lumber Sales, Inc. Twin Harbors Lumber Co.
ANDERSON
Kimberly-Clark Corp.
Paul Bunyan Lumber Co.
CLOVERDALE
G & R Lumber Co.
Kinton Div. (Rolando Lumber).
Rounds Lumber Co. ............ west Range Corp.
CORNING
Crane N,lills
EUREKA
Louisiana-Pacilic Corp.
Holmes Lumber Co., Fred C.
FORT BRAGG
.(21 3) 748-5451
Warehouse (Anaheim) .(714\ 772-5880
woodland Producls Co. ..............(213| 444-5678 (213t 449-4567
TREATED LUMBER-POLES_PILINGS-TIES
Treated Pole Euilders, Inc. ...........(7141 986-4466
San Antonio Const. (213) 865-1245 & (213) 773-4503
BUI LDING MATERTALS-PAINT-HARUWARE-ETC. MI LLWORK_DOORS-MOULDINGS
Alhambra Metal Products .(213) 283-3731
American Oecorative Products ..(714) 623-1265
American Forest Products (Cerritos) .(2'13\ 773-92OO
Bel-Air Door Co. .(213) CU 3-3731
Berkot Mlg. Co....... ....(213) 875-1163
Beverly Manufacturing Co. .. .,(213) 755-8564
Carved Doors, Inc. ..(2131 576-2545
Colony Paints ......(213) 222-5111
Oiamond
Lanestanton Lumber Co Larry Larson Lumber Co. Re€v6
V€nt Vue .......(213) 225-2288
Western Duo-Fast .... ..(213) 263S873
SPECIAL SEBVICES
Calitornia Lumber Inspection Service (213) NO 5-5431
Huntsr Woodworks, Inc. .. ..(213) 775-2544
W. Coast Lbr. Insp. Bursau .12131 794-2134
HANDLING AND SHIPPING. CARRIERS
Holmes Lumber Co., Fred C. Niesen Forest Products
FRESNO
American Forest Products
Butler-Johnson Corp..............
G€orgia-Pacific Warehouse
Hedlund Lumber Sales, Inc.
Selma Pressure Treating Co.
HOLLISTER
Nicolet of Calitornia, lnc.
RIVERSIDE & ORANGE COUNTIES AREA
Abiribi .(714\ s46-6444
ilmtrttttmilltt[
Paramino Lumbsr Co. ......(503) 223-1341
Forosl Prod.-Times Mirror .(503) 771-1161
Pacitic Railroad ...............(503) 288-8221
Coast Lumber
MANUFACTURERS AND DISTRIBUI1ORS OF QUALITY BUILDING PRODUCTS
Monufoclurer
Wqddell qnd Foro Wood Mouldingr
fimely Sofety Decol:
I.omowood ond Eporybond
Complete Custom Milling Facilities: We like them BIGI two timb_er sizers . largc tinbers & wlde sizes our spocidty large metcher with profiles resawing, fenc e cutting timmlng-timUeri: tquare, bevcl FRED
AIR DRYING. DRY STORAGE
WILLIAM "GILL" HAYDON
William "Gill" Haydon, 75, died October 29 of a heart attack while driving his car.
Mr. Haydon had been retired from Commercial Lumber Co., for ten years. Born in 1898 in Las Vegas, New Mexico, he previously owned Los-Cal Lumber Co., Los Angeles, worked from 1923-1927 for Red River Lumber Co.. Westwood. Ca.. later with Brush Industrial Lumber Co. and then with E. K. Wood Lumber Co., Huntington Park, Ca.
William A. Howe, national sales mgr., Potlatch International, Long Beach, Ca. , died November 7 of a heart attack. He was 58.
Born September 5, l9l5 in Detroit, he attended high school in Lincoln, Neb., came to California in 1946 and was in the O PA lumber section during WW I I.
He joined Frank Rawolle some 13 years ago at Mahogany Importing Co.,
AL PEIRCE CO
AMERICAN FOREST PBODUCTS
AMERICAN HARDWOOD CO.
AMERICAN LUI\,IBER SPECIES
BEL-ArR DOOR CO.
BEVERLY N4ANUFACTURING CO.
BONNINGTON LUMBER CO
CHYTRAUS CO., OSCAR E. .
COAST WOOD PRESERVING CO
COOS HEAD LUI\,4BER CO.
c-o TRUCKING lNc.
CRANE N/ILLS
DANT & RUSSELL.
DOOLEY & CO.
ESSLEY & SON, D.C,
FAR WEST FIR SALES -..
FOUNTAIN LUMBEF CO., ED
FORSYIH HARDWOOD CO..
FREEMAN & CO,, STEPHEN G.
FREIilONT FOREST PRODUCTS
GALLEHER HARDWOOD CO,
G & R LUMBER SALES ..,,,,,,
HEDLUND LUMBEB SALES
HEXBURG LUI\,1BER SALES lNC.
HIGH SIERRA LUMBER SALES
HILL LUMBER CO., I\,4AX...
HOBBS WALL LUMBER CO.
HOLMES LUMBER CO., FRED C.
LANE-STANTON LUMBEB CO. .,.
LAFSON LUMBER CO., LARRY,,.
LEE LUMBEF HAULING .,.......
|\,4ARQUAFT.WOLFE LUMBER CO.
i',IULLEN LUMBER CO..
PAFAMINO
Fast. efficient construction crews erect these strong buildings in an amazingly short time.
Original construction methods and machines, including our hydraulic scaffold truck, insureyouoftopquality for lowest cost.
o all poles are cemented to a depth of 6'
o never needs painting-won't rub off on clothes
o insurance rates considerably lessyet full coverage . all buildings engineered and designed by licensed civil engineers
o Call San Antonio today !
flexible design . ilo foundation necessaly . no odor
Yes, San Antonio Construction can build better buildings lor less money for you. These attractive buildings will improve yow propeily and are built to last. Using pressure-teated poles which will last 30 years or longer, they
Frank Ruggieri, Mgr.
NORTHERN DIVISION
Hvry. 99 W. one mile south of Williams, California
P. O. Box 837
Area Code 916/47$5381
are sale against wind, earthquake, and weather hazards because ol their rigid constructionTheir improved design meets all building code requirements and there are no long hraces lo interlere with equipment.
Frank Ruggieri, Mgr. SOUTHERN DIVISION13231 E. South Street
Artesia, California
UNderhill UL245
SPruce 34503
LAwrence 1-0489
Res. 964-t1494
Inlond Lumber is one of the lorgest independents in the busines.
So when you go Inlond, you drow from o thirty-five ocre stockpile of lumber ond building moteriols of our Cotton heodquorters. Plus five more ocyes of ourTustin bronch. Plus
them up with the purchosing power of o compony thot delivers more thon o quorter billion boord feet o yeor
Yes, its o lorge operotion, growing by giving you competitive prices on quolity merchondise, Find out whot speciolservices we con
Besides whot we stock, we're in close contoct with over three nunorei I N LAND g.fi.r yet, coll your next inquiry to mifls ocros the countryTo uncover LUMBER G9.. (lu)rcs-oo2l.
0urtrte grorYs in Golto& tnr brunches rre infirsin, hilhtrd, Eugene, Juckson und Gruss Uulley. f,nd our roots run ull over the couilry.
'"':ff':J'[f i::ffi';i,",T1":rs::!f s3'#if [?,5:T3:ilff '
