ED g9g.r.ggl[ !guEEB 99,.

AVAILABLE IN LOS ANGELES YARD

1. Laminated Beams, Stairtreads, Bench Tops

2. Western Red Cedar - All Grades

3. Roof Decking - A11 Species, ALl Sizes Solid

4. Lam-Loc Pecky Cedar

5. Clears Douglas Fir, Cedar and/or Laminated

Douglas Fir

1. Studs, Dimension, Sheathing

2. Cutting and Timbers

Redwood

Frank Bader, Rex Warkentine, AI Young Ed Fountain, Jf,., at (213) 583-1381

We're On The OffenseCharge!

If1HILE an impressive collection of industry ln] experts take on the task of telling you what they see in store for 1974 in the following pages of this annual Business Forecast Issue, we are going to discuss what we hope we see as an encouraging trend for the future.

That is the turning about of the forest products industry from a negative position of reaction to a positive one of action in telling its' various publics why there is a need to increase the cutting of trees.

It doesn't really matter whether you are running a horne improvement center that is mostly pottery, plants, panels and tools or whether you are directly involved with lumber. Sooner or later, the situation is going to affect you; in the wallet.

Atrout five years ago, the forest products industry was being battered badly in the public eye by attacks from all angles that charged "the lumhermen" with about every sylvan misdemeanor possible. Two things characterized the attacks: (l) the frenzy with which they were made and (2i the high percentage of inaccuracies, falsehoods and distortions committed by the critics.

It was the latter that gave industry its entering wedge in the fight. The change from being on the defensive against unreasonable charges to positively stating industry's case in a wellconsidered, planned effort of education had to be made. It was done with facts, fairness and a calm 'ioice. As industry slowly got across its point that so many of the charges against it were not factual, the de-arming ofa potent opponent was initiated. The swing from defensive to offensive began.

This kind of a change is not one that you can finger exactly. Rather, it is an elusive, shifting thing that is better sensed than seen. But from what we hear from the experts and gather on our own, hopefully, industry is now launching its more favorably accepted viewpoints from a solid base of creditability.

It can only auger well for the industry. More importantly, by getting across the forest products industry message, it can mean increased cutting of timber that is essential to produce the more than 5000 products that originate in Americaos forests that this nation needs to live.

Niesen Forest Products, trnc., Fort Bragg, Calif

Rel iable lV bolesale Distribution

Redwood-Fir-Pine

LumberFencingMoulding PlywoodParlicle Board

F. W. "BW'tti€on

P.

O. Box i51

Fat

Bua

Bragg, Caltf. E 4it?

ffOQ $44716

Paul W. Ward

P.

O' Bor 216

llorgan Hlll, Gallf- 95037 8us. (4O8) Tt9'2r47