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John Harmer, Southland Lumber Co., described the lumber image - something to stand outthey sought in their remodeling. "Despite the hassles, it was well worth it, in profit, morale, new customers, the whole works."

The next panel discussion opened with moderator Seth Potter. AFP. Cerritos, reminding all "that you are money managers before all else."

Don Derbes, Inland Lumber Co., related Inland's successful efforts in developing sales to mass merchandisers. South Bay Redwood's Jim Frodsham told how the number of mass merchandiser stores they sell have doubled since 1967. Their main problem in selling this market has been "slow pay."

Marquart-Wolfe's Sierling Wolfe, Jr., echoed Frodsham's observations on the mass merchandiser's credit record in relating M-W's moves in changing from an office wholesaler to getting into the distribution yard business two years ago.

Ed Ludwick, Santa Barbara Mill & Lumber, told how they tried to have their home center buy as much as possible from their traditional wholesale operation and find their operation contains "a little bit of everything."

Kicking off the final panel of the meeting, Bill Baugh, William E. Baugh & Associates, stressed the importance of inventory control, computers and other electronic machines to give management time to think and the need for wholesalers to develop o'rapport with the mills."

Pete Ganahl, Ganahl Lumber, said they have remodeled their computer system of inventory control three times since its inception in 1959. Jim Pottratz of Crenshaw Lumber Co. said their computer inventory control tvas on a piece basis and that it allowed them to have a smaller inventory and thus be able to turn it more. Crenshaw now turns its inventory 15-16 times per year.

Paul Simon, director of sales at So-Cal Commercial, uses their computer to keep track of the dealers' inventory so they can eliminate slow movers, set sales objectives, lower their customers' inventory to sales. Using the computer has allowed So-Cal to keep track of sales and inventories and thus perform a better service for its customers, Simon noted.

New officers elected were: president, Frank Purcell; v.p. Seth Potter; treasurer, Colin Lovesee; and sec., Don Derbes.

A full-house crowd at the meetings was matched at the social functions, golf and tennis events. In all, another feather in the cap of LASC.

It'll Gas You!

General Scientific Equipment Co. has a new portable emergency oxygen kit.

The Model 500 Lif-O-Gen unit provides an easily accessible emergency oxygen supply at sites where larger containers are impractical.

It consists of one disposable oxygen cylinder (containing a lS-minute supply of U.S.P. oxygenf, one reusable'regulator which provides a minimum of 6 liters of oxygen per minute, and one reusable, single-patient oronasal mask. The regulator features an indicator for visual contents checks. All of the equipment conforms to federal regulations for performance standards. Lightweight (3 lbs.), it comes with complete instructions, is priced at $24.95; replaceable cylinders of oxygen are $12.95.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

BIG BAD BEt{ Davidson of the Oakland Raiders, flanked by Dick and Roy Dunbar, picture (1) was guest speaker at Annual Sports Night of Shasta Cascade Hoo-Hoo Club, Reddino, Ca. Jim Buckley, tormer head coach, Shasta College; Dr. Dale Miller, school president; Mario Serafn, head football coach and his asst., Joe Golenor, were also speakers. Earl Nordtvedt, Don Porter co-chaired Diooram. {21 Don Porter, Jim Buckley, Ed 0'Kelley. {3) Clitf Walker, George Bous. (4) Joe Derrah. (51'Bill Harrison, Brad Broyles. (6) Dan Muldoon','Claude Scott. (7) Al Craig, George McDow. (8) Pete Lane, Alex King, Roy Wiseman. (9) Bob'Reagan, Don Lincoln. (10) Glen McDonald. Milt Schultz.