Merchant Magazine - November 1970

Aside from the vast selection of hardwoods and softwoods available (over 7,000,000'in 75 species), Penberthy maintains the most modern and complete lumber handling facility in the West' lt's manned by "old timers" who have spenttheir lives grading, drying and finishing every known species ol domestic and foreign woods. Automated loading and unloading speeds up and reduces the cost of processing lumber. Round-the-clock kiln operation prevents warping and increases workability. Covered storage areas eliminate staining and damage from the elements. Expert finishing and the precise production of difficult details is supplied by one of the biggest and best equipped planing mills anywhere' Conveyorized rail and dockside facilities provide quick, low-cost service to any point in the United States. Call Penberthy first for your requi rements,

BEL-AIR D00R C0. presents...

The Gibraltar Series The New Sensation 0f The Door lndustry.

. The GIBRAIIAR line is made of reinforced polyester, and is stronger with the ability to take more impact

o The look and feel of fine woods

o Finishes: Choice of Walnut, Avocado and Desert Gold

o Doors are permanently pre-finished

. Sealed in protection that no paint can grve

o Doors are Stain Resistant

. Doors are Weather Resistant R0lrDEtt

forn'ly cAl,tFoRNtA tuMBER MERCHANT MerChondising ond News leoder since 1922

II(IYEMBER, 1970 votuilE 49' ll0. 5

mmmmflnlnlufllnmsm MAJOR NEWS and FEATURES illtunrutttllunfliltttuttttllttlllllllru[

AFPC'S JOHNSON RETIRES AFTER GREAT CAREER,

J. C. PENNEY PUSHES FLOORING AT NEW STORE OPENING

ST. MALO'S FULL COMMITMENT TO MER,CHANDISING

IT HASTA BE SHASTA _ ?th GOLF TOURNEY

FREMONT GETS GROWING WITH NEW DISTRIBUTION YARD

SELL YOURSELF 1stSMOOTH SELLING SERIES

Eilttor David Cutler

Aesoclate Eilitor and Advertlsinc Productlon Mgr. Richara Heckman

Circulatlon Marsha Kelley

REPBESENTATIVES

NOR,THERN CALIFORNIA & PACII.IC NORTHWEST

Cal Woorl, advertising and news' 5 Genoa Place. San Francisco' callf. 94133. Phdne (415) 391-0913. San Francleco Bllltng Offtce' 2030 Unlon St., San Francisco' calif. 94123. p56ns (415) 346-6000.

SOUTIIERN CAIJFORNIA'

Ted TlBs. advertising and news' 5?3 so. Lake Ave., Pasadena, CaIifornia 91101. Phone (213) 792-3623 or (213) 192-40ga. NDW YONI( Btllincslee & Ficke, Inc., 13? East 36th St.. New York, N. Y., 10016. Phone (2f,2) 532-1632.

MIDWEST Richard Hecklor, advertising and news. P. O. Box B, Xenia, Ohlo e5385. pnone (5r3) 372-6471.

EDITOBIAL OF'T'ICES

WESTERN LUMBER & BUILDING

LASC

2OTH ANNUAL MANAGEMENT CONFERENCE

SPARK MAPLE BROS. MOVE

DON'T BLAME LUMBER, FOR HIGH HOUSING COST LADIES

BR,OWN

S.

MATERIALS MERCHANT IS PUb- lished monthly at 573 So' Lake Ave.. Paeadena, Callf. 91101, Phono (213i ?92-8623 0r (213) 792-4098 bv California Lumber Merchant, Iirc. Second-class postage rates pald at Pasadena, Callf., and additlonal offices. Advertising rates upon request.

SUBSCRIPTIONS

ChanEe of Adilrees-Send subscrlp- tion orders and address changes to Circulation Dept., Western Lumber & Buildlns Materials Merchant, 5?3 So. Lake Ave., Pasadena, Calif. 91101. Include address label from recent issue if possible, plus new address and zip code.

Subscrlotlon Bates-U.S., Canada, Mexico-and Latin Amerlea: $4-one year; $?-two years; $g-three years. Overseas: $5-one year; $8-two years. Single coples 501. Back copies ?5c when available.

Tho Merchant Ma,gazlno serves the members of the: Arizona Lumber & Builders Supply Association, Phoenix: Lumber Merchants Association of Northern Callfornia, Los Altos: Montana Buildins Mate- rial Dealers Association,-Helena: Mountain States Lumber Dealers Association, Salt Lake City and Denver: Lumber Assoclatlon of Southein Californla, Los Angeles; Western Buildlns Material Assoclatlon, Olympia,-Washlngton.

IHE MERCHAIIT

i,s an'i.ndependent magazi,ne, for the lumber and, bui,ldi,ng matenals industrg, concentrating on mer chandising, rn&na g ernent anil accurate, factual neuts.

A great prefinished line is just the beginnitg.

AM-PLY ofiers you more. With fine handcrafted veneers for our premium President series. And striking color-tone print$ for our Missi,on and Casti,Iiarz series. We've created the warm, inviting appearances so essential to prefinished paneling sales.

That's just the beginning profit minded dealers need more. So we've included fast service. responsible pricing, in-depth inventories and nearby distribution centers. And we have handsome new promotional aids to help you boost sales.

That's what AM-PLY is all about. It's the only prefinished line you need to stock from now on! Contact us at P.O. Box 3498, San Francisco 94119, or betteryet, phone any one of our nearby distribution centers.

AMERICAN FOREST PRODUCTS

growing with you since 1910 in lumber,

T.rtcr. Websta. & Johnaon Divition

mouldings, plywood, millwork and specialties

EDIT@RIAL

More Honds in the Money Pot

TWO recent developments in the exotic world r of hieh finance have been described as having the f,otential of putting the already beleaguered housing industry into increased peril. And they sure won't do the rest of us any good, either.

Both the United States Tfeasury and the American Telephone and Telegraph Co. are considering issuing securities in small denominations. Small in the Treasury's league is considered $1,000 each. AT&T reportedly would like to finance all or part of another of their expansion programs by issuing what they call "savings bonds" in amounts of $100 each.

The screams of agony in response to these proposals were not long in coming. Some were even egged on by members of the congress.

Rep. Patman, (D. Texas), chairman of the House Banking Committee and Sen. Sparkman, (D. Alabama), chairman of the Senate Banking Committee, wrote to Louis Barba, president of the National Association of Home Builders, asking him to give a "searching examination" to the financing proposals and the effect they might have on housing.

It would "deprive thousands of families of sorelv needed homes," Barba responded, adding that it could draw billions of dollars away from the saving and loan institutions and might result in about 200,000 fewer housing units being built.

PONDEROSA PINE

The American Bankers Association and the United States Savings and Loan League are both solidly opposed to this latest threat to housing's already thin trickle of .money.

They note that AT&T's plan to sell their I0 year bonds through their 2,000 business offices throughout the country at a 6/2/o yield, if approved, would allow them to legally pay higher rates than federal ceilings permit thrift institutions to pay.

Others have pointed out additional implications that could have devastating and far reaching consequences in our economy.

It might evolve government borrowing practices into a new and questionable direction that could drain away money from Series E and H government savings bonds.

The precedent in letting AT&T sell bonds could easily induce firms {ar less stable to try the same thing. Any resulting failures could seriously hurt investor confidence. It could also set ofi, in Louis Barba's word's "a vicious new cycle" of increases in long term interest rates.

There is no question that our dynamic economy. now reaching the trillion dollar level, must continually find new sources of capital. We have no dispute with that. It does seem obvious to us, though, that housing must be better protected from further incursions into its money sources. Certainly any plans that have the in-built drawbacks of the above, should not be allowed.

New lumbergrading rulesarehereJ

**31 ffiJ"#Lll,l' A?13;1"1'". I

effective after receiving earlier approval ! from the American Lumber Standards I Committee Board of Review. These \ f\,,rules incorporate provisions of the new \ ,iAmerican Lumber Standard PS 20-70

published by the U. S. Department of Commerce, PS 20-70 establishes new lumber sizes and identification requirements,

These new Grading Rules incorporate the National Dimension Rule which unifies lumber sizes, grade names, grade descriptions and moisture content requirements. Also included are more refined definitions of strength and performance capabilities for construction lumber.

The new standard eliminates a multiplicity of grade names and descriptions, and assures that green lumber will shrink to the same size as seasoned lumber of the same relative dimension. The interests oJ consumers, buyers, specifiers, distributors and manuJacturers are better served,

lmportant changes summarized:

New green-dry lumber sizes include lumber up to 4" thick (nominal) as shown in the chart below. Nominal widths of 2' and wider lumber will have a similar relationshio as shown in the chart. Old lumber sizes are shown also.

New Green-Dry Lumber ldentification: gives the identification S-DRY to lumber with 19% or less moisture content. Lumber with more than 'l9ol moisture content is given the identiflcation S-GRN. Lumber dried to 15% or less moisture content is given the special identification MC-15. The result of the new identification and size relationships between green and dry lumber is to permit designing universally to dry sizes, regardless of whether green or dry lumber is used in construction-the green shrinking to dry size ' These are typical 'grade stamps now used to identify seasoned, unseasoned, or specially dried lumber.

more usable lumber from every harvested tree

New Grade Designations: apply to dimension lumber of all species. WWPA rules incorporate the National Dimension Rule, as follows:

Standardization of Framing (Dimension) Lumber

Grades: specifies that knot sizes, slope of grain and other grade limitations are the same for all species. Grade names are now the same nationally for all species.

Simplified Board Lumber Grades and Rules: now occupy only eight pages (compared to over 60 pages in the old rules). Briefly, the grades are as follows: Category Grades Selects B&Better-1 &2Clear

TYPICAL GRADE DESCRIPTION NUMBER (Always Four Digits)

40.IztsfiH'::',"

I ntrod uction

Paneling Clear (any select or finish grade). No. 2 Common selected for knottY pane I i ng. No. 3 Common selected for knottY panel ng.

Boards

Sheathing and Form Lumber

No.1 Common No.2 Common No. 3 Common No. 4 Common No, 5 Common

Full-Length Stress Grading: now available for all WWPA species in grades of dimension lumber and posts and timbers, and beams and stringers. Allows users to cross-cut a long piece and retain at least the same stress assignment in the shorter pieces.

New Design Values: are based on iatest engineering studies and are employed in the new National Forest Products Association publication, "Span Tables for Joists and Rafters," available from NFPA.

Working Stresses: are computed in accord with American Society for Testing Materials Standards.

Repetitive Member Design Values: recognized for the flrst time. The repetitive member factor adds performance values to lumber beyond those held by individual pieces: When 3 or more members are used adjacently or not more than 24" apart and are joined by floor, roof or other load'distributing elements, those members share the load. And the strength of the entire construction is increased. These new values facilitate design, engineering, and construction involving "building sysfems."

Species Groupings: Western framing lumber species Iistings show a new combination stamped "Hem Fir." This stamp covers Western Hemlock, and several true flrs. Several other species groupings have been provided.

New "Speed Use" Paragraphs: All grade descriptions are assigned four-digit numbers. The introduction, including general material applicable to many grades, is assigned three-digit numbers.

For example, the number assigned to Light Framing is 40.00, The 40 denotes f raming material up to 4" wide. The number 40.11 is assigned to the Construction grade, the top grade, and 40.12, 40.13, and 40,14 are assigned respectively to the other Light Framing grades. ln a similar manner, the 60.00 series is assigned to 6" and wider framing material. The two digits following the decimal point always denote a grade descriptionas shown in the diagram.

PARAGRAPH NUMBERING

Selects and Finish

Special Red Cedar

Ru les

Boards

Up to 4" wide

Framing

Miscellaneous 4" and wider

6" and wider Framing

Beams & Stringers

Posts & Timbers

Fantnrv I rrmhor

Lumber Design

Val ues

Measu rements of Characteristics

G lossary Tables Numbered 1

1.10\

tol

5.60 2

I Grade I (Paragraph within Section) *3COM

Three-digit numbers apply to general provisions affecting many grades. Included are measurement, tally, moisture control and reinspection.

Four-digit numbers apply only to grade descriptions,

Five-digit numbers apply to technical material and exp lanations.

Typical Dimension grade stamP'

lf you're a lumber distributor, builder, wholesaler or dealer, you won't want to be without this Change Guide. lf your job involves architecture, building codes or any building related flelds, these two pages can answer many of the questions you're bound to run across.

To get your copy of the new easier to use WWPA "1970 Grading Rules," send $1.00 along with your name and address, to Grading Rules, Western Wood Products Association, Yeon t Building, Portland, Oregon 97204.

WesternWood does it

like nothing else can.

Capping a spectacular career

AFPC's Walter S. Johnson Retires

,THE lumber industry has always I attracted eiants to its ranks. W'hether at the sales, manufacturing or logging levels o{ the business, men of outstanding capabilities have contributed their monumental talents to this cornerstone industry of our nation. It is not by coincidence that Paul Bunyan is the symbol of our industry.

Walter S. Johnson, retiring board ohairman of American Forest Products Corp. is such a man. Given his accomplishments, you wonder if perhaps Paul Bunyan didn't come in from the woods artd havt, a so at the management side of the business.

Running AFPC, (1969 sales: $167 million) was for many years only a part-time job for this 86 year-old tiger. Mondays and Fridays, Johnson crossed over the b"y from San Francisco to San Leandro, where he was also an active. in-command chairman of the board for Friden, Inc., makers of a broad spectrum of business machines, (which last year did $300 million in sales).

In addition to these remarkable activities. his other interests and avocations have been wider ranging.

o When San Franciscans turned down a bond issue lI years ago to match state funds to restore the Palace of Fine Arts, a crumbling old architectural masterpiece left over from the Panama-Pacific Exposition of 1915, he gave the city more than $2 million to get the job done. Just this year - he contributed several hundred thousand dollars to help prepare the facility for San Francisco's annual film festival.

. He was a director of the Federal Reserve Bank, the organization that controls the flow of money in the United States, for more than a decade.

. He was the president of both General Box Distributors and the Trinity Alps Lumber Co. Both are in San Francisco. He is also the

Story dt o Glqnce

The amazing story of the man who founded and later oper- ated simultaneously, two of America's major corporations all of this being preceded by two other successful business careers.

chairman o{ the board of the Stockton Box Co. All are now divisions of the AFPC parent.

o He is a past president of both the Western Wood Products Assn. (then the Western Pine Assn.) and the National Wooden Box Assn. He is a past director of the National Forest Products Association's forerunner and has been a member of the Department of Natural Resources Advisory Committee and the U.S. Chamber of Commerce executive committee.

o He is a trustee of the California Palace of Legion of Honor plus many other civic and governmental committees in San Francisco.

A native of Saginaw, Michigan, he came West with his family when he was three. They lived first in Napa, then Tulare and when young Walter was eight, they moved to

Oakland.

It was at this time that he rnet a little boy across the street named Bert Webster, who was to become a life-long friend and business associate.

Johnson's promise showrrl early. By the time he was 200 he was thc circulation manager of the old San Francisco Bulletin. He quickly realized the limiting nature of the job and from 1906-1911 he owned and operated a stationery store on Market St., in San Francisco. In time he opened a branch store in Modesto.

But hc wasn't happy in the ncw endeavor and began studying law in his spare time. Eventually he completed his studies at the Urriversity of California and the Hastings Col. lege of Law and was admitted to practice in 1914.

He had no sooner begun to establish his law practice when war was declared. He immediately threw overboard his hard-won law business and entered the first officers' training camp in San Francisco. He emerged as a lieutenant in the Engineer Corps and was sent to Portland, Ore., to help organize the Spruce Production Division, which was then the hope and salvation of our fledgling air force.

This brought him in touch with lumbermen of the Northwest and for the next two years he was engaged with them in organizing and helping in the speeding of the shipbuilding program as well as the Spruce Production Division, and upon recommendation of his superiors, was promoted to captain.

The war over. he returned to Cali-

REMII{lSClNG over some old pictures are Jack Ford, vtrlumber marketing and Johnson.

fornia, and the problem then confronted him of what to do. His law business in San Francisco was a thing o{ the past and it would be just as difficult to resurrect it as when he first started.

About this time he heard from his boyhood friend, Bert Webster, "Come to Stockton, we will helP You establish a law practice here."

Johnson's decision in f919 to practice law in Stockton stemmed from an event that occurred back in 1910 and was to have a Profound influence on his future.

While he was still in law school, Bert Webster opened the way for Johnson's first professional legal job. Webster and Horace Tarter, both ex' perienced in the wooden box indus' try, had joined forces, borrowed some capital, and started a small box business in Stockton. Not wanting their competitors to know that a new box factory was being formed, they called their undertaking the Stockton Manufacturing Co. They had Walter Johnson incorporate the business. His fee for the service was $50 worth of stock in the company. This was the beginning of Johnson's association with a company which has since become one of the largest lumber manufacturing industries in the United States.

The venture started in an old railroad roundhouse with less than twelve men making up the crew. Tarter filed saws, fed the planer and ran the cutofi as well as supervising the crew. Webster ran the office, kept the books, did the purchasing and covered the territory selling boxes and shook.

Oldtimers recall that Webster used to take the local train from Stockton to nearby towns such as Turlock and Modesto where he would rent a horse and buggy and call on the growers and shippers. He also carefully timed his arrival to coincide with the arrival of a car of shook so he could collect the money for it and get back to Stockton to meet the payrolls and pay {or lumber shipments.

After moving to Stockton with his wife, whom he had married just be' fore the war, and his small daugh' ter. Johnson continued to take care o{ the company's legal problems and sought other practice.

THE FUTURE BEGINS

In the summer of l9l9 Tarter and Webster decided to incorPorate a shook distribution company and invited Johnson to join them as a partner. They operated as Tarter & Webster, Inc. until 1921, when theY opened an office in San Francisco and incorporated as Tarter, Webster & Johnson, Inc.

Johnson took charge of the San Francisco office, selling shook and doing the bookkeeping. He had not been associated with the business very long before he felt very strongly that a box business would do far better if it did not have to depend on outside sources for lumber. The operation was expanding rapidly. Lacking confidence in Johnson's expansion plans, Tarter decided to dispose of his interests in Tarter, Webster & Johnson and sold them to Walter Johnson. Later on Bert Webster also bowed out and Johnson assumed full command.

out from the background, just as he always has throughout his amazing career.

First major undertaking beYond the box factory in Stockton was the erection of a box factory at Dorris, Calif.

The building of the Dorris sawmill was the beginning of the ful' fillment of Walter Johnson's dream to build a true forest Products or' ganization embracing not just the box industry but timber holdings, saw' mills, rernanufacturing plants and a complete lumber and box sales and distribution division. In 1934 another sawmill was erected at Nubieber' The company continued to acquire saw' mills that would best serve the needs of its various box {actories and lum' ber operations.

In the meantime, Horace Tarter and Bert Webster, recognizing the feasibility of Johnson's Plan' ning, had come back into the firm. ln 1926 the three men decided it was to the advantage of both the Stockton Box Co. and Tarter, Web' ster & Johnston to enter into a merg' er. They affiliated the two concerns under the name of American Box Corp. Many years later, when the corporation's far'flung activities included numerous oPerations not specifically indigenous to the box in' dustry, the name American Forest Products Corp. was selected to designate the parent comPany.

The story of the growth and Progress of AFPC is part and Parcel the story of Walter S. Johnson.

It is Johnson's vision and execu' tive brilliance which, more than any other factor, has written this success story that could onlY haPPen in the America he loves.

SItH0UETIEII atainst Johnsondale, the High Sierra town named for him, Jotrnson stands

How J. C. Penney merchandised resilient flooring when they opened a new store

When an aggressive merchandiser like J. C. Penney Co. decides to get into the flooring business, you can be sure people hear about it, and fast !

Recently, the chain store opened a new retail facility in Scranton, Pa. To let shoppers know about the store's resilient flooring department, Penney's manager Don Griger staged a week-long Tile Truckload Sale, backed by extensive local advertising and point-of.purchase promotion.

Story qf q Glonce

To make sure the public connected Penneys with flooring, they staged a truckload sale, backed up with newspaper and radio ads, p.o.p. material p.o.p. ma

installation specialist put special displays. ;r;

Armstrong Cork's new self-adhesive tile was a featured item of the sale, along with several other new designs.

All in all, Penney's bought over 20,000 sq. ft. of their tile for the sale, including 250 cartons of Place 'n Press. More than one-third of this stock was sold during the first weekend of the promotion !

According to Griger, the principal aim of the promotion was to es. tablish Penney's as a major supplier of resilient flooring in the area. "The sale proved highly successful in this respect," he explained. t'Customers were receptive to our color and style selections, and favorably impressed with our prices.'?

"Best of all," he added, o'we practically moved the entire stock of tile during the week.long sale."

Griger pointed out that advertising was an important factor in the store's efforts. Penney's advertised on radio with a series of 30.second spot commercials, and ran quarterpage ads in the local newspaper. The ads carried special notes telling

readers where to find the tile products.

Additionally, the store hired an installation specialist'to set up special displays demonstrating the use of the products, and to answer customers' questions on installation.

'oThe Truckload Sale is the first of a continuing series of flooring promotions planned for the store in the next several months," Griger explained. He noted that Penney's re. silient flooring department is already proving to be a major profit producer.

... or iust call Hobbs Wcll!

We represent oyer one hundred Western producers of Ponderosa and Sugar Pine. Redwood lumber and Redwood split products. Douglas Fir and White Fir Hemlock and Cdar lumber, as well as a complete line of Qedar fencing. Your one call to Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.

\[/HEN Billy Nleredith. vp. of St. vv Malo Lumber Co." said that their new Builders Block operation was more than just a name change from their old place, he wasn't just kidding.

Their investment in land, buildings and inventory of more than $I million represents a total commitment to full scale merchandising for the firm.

The new place has been in the planning stages for a number of years, was well thought out in advance, and the results show it. The seven acres of land, acquired about l0 years ago, are on a four car railroad siding, just off Interstate 5, on the outskirts of Oceanside, Calif. They are situated almost eyeball to eyeball with a Fedmart discount store across the street. ooW'e don't really compete head on," explains Meredith, 'oso the traffic they develop can only help us."

$t Million Merchandisin

Their beautiful new showroom is 11,200 sq. ft., with 15,000 more sq. ft. in the attached warehouse; in front there is parking for 100 cars.

The old yard in the center o{ town had Il employees, this one has 28, about 70o/o of whom work on the floor and in the warehouse. They had

more than 250 applications to choose from when they expanded their work force, a happy situation, to say the least.

Their trade area encompasses about I5 miles, includes several growing small towns and presently has a pouulation of about 100,000. With the new operation they expect the present mix oI 30/o retail/7o/o builder to change to 40/o/60/o in about two years. Eventually, a 5o/o/50/o mix should result.

Present forecasts of gross business for 1971 are necessarily hedged 'because of all the new factors present in the business, but a rough guess puts it at about $1.5 million.

Accounting is rbroken down into lumber, paint, hardware, cartage and miscellaneous. Later they plan to divide it into at least eight categories. Thirty day accounts are the rule and establishment of a house credit card is planned for futures use. Bankamericard and Mastercharge are now used.

Competition on the contractor side is mostly from yards in San Diego, 35 miles to the south. Other yards in the immediate vicinity provide the competition for the retail dollar.

While they presently do a majority of their business with contractors, tracts have no real attraction. "l wouldn't walk across the street lor a job with 200 homes at $50 each; what we want is the business of the 200 families that live in the houses, we want the people," emphasizes Meredith.

To keep customers coming back, Builders Block places great stress on

door. Manager Gene Pierce (lower left) preparing ads for local papers. Manufacturer's display kight) is typical of ones,in store.

HEADII{G firm (top lef0 Jim and Gene Gauthier, Billy and Bob Meredith. Special section for contrirctors (top left) is just to right of main

vestment

lights, brick skirts, screen doors and the like. As the first in the area to seriously get into this kind of selling, they have already tapped the market (about 5,000 mobile homes in the general area) for monthly gross sales between $5,000 and $6,000.

In not only mobile homes, but all kinds, they work toward being the recognized source for everything that goes into the home. Installing is left to applicators.

employee training. They have bcen very active in getting manufacturers to come in and set up training sessions for employees. While these training periods are almost always after the working day and are voluntary,

Story dI a Glonce

Million dollar bet on the future of the merchandising concept in retailing is made by small town firm. Bet is well hedged by longrange planning, thorough preparation and good people.

l00o/o sign-up and attendance by employees is the rule. "They really want to learn; we are very enthusiastie about their enthusiasm." Meredith relates.

Advertising and promotion is cur'rently allocated between ]t/r/6 to4o/o of the gross. It probably will drop ofr slightly as they get beyond the introduction stage of telling the public of their new location. The bulk of the spending is done in local newspapers and through the classified section of the phone dirsciqly.

New store hours reflect the consumer's wishes: Sat.,8 am,-4:30; Sun., 9 am..4 pm; Mon.-Fri., 7:30 am.-S pm.

A department to handle mobile home fix-up and installation connected sales is situated by one of the side doors. Already an active profit maker, it stocks piers, pier jacks, adjustable saddle jacks, flooring, indoor/outdoor carpeting ornamental

Aluminum storage lockers were used successfully as a leader when they had their grand opening in September. They continue to be a popular item as do vanity sets, which sell at a rate of seven or eight a week. Proper display is the secret to getting the vanities to sell well, they say.

Other officers in the family.owned business are Jim Gauthier. secretarv and E. J. Gauthier, president.

EXCtttEllI dowel display works wall, carpet is a good sellr, too. Panel display, right, always draws the girls. Vanities, lighting and other displays surround customer service counter in center of showroom floor.

AM()NG the 200 present (l) Jim Hawkins, Red Bluff Moulding: Ed Samuelson, Andy Krull, C.S.S. & S.B. R.R. (2) Rov Dunbar, North Vallev; Frank Reed, Frank Reed Lumber. (3) Jerry-Holmquist, McCloud R.R., R. C. Raley. 0re.Pac Lumber and Harold Benedict, McCloud. (4) Hank Feenstra,0re-Pac; Glen Butler, Carolina-Cal Lumber; Carl Thomson, Meek Lumber; Verne May, Carolina-Cal. (5) Al Kerper, Paul Bunyan; Lloyd Webb, Vance Lumber. (6) H. A. "Swede" Matheson, and H. E. Vaughn, Reno Millwork; Tony Denio. (7) Bob McKean, McKean Lumber; Russ Eradshaw, International Paper; Bill Long, Mid-Sierra Lumber Sales. (8) Charlie Mickelson, Shaw Mickelson Lumber; Al 0'Brien,

Collins Pine. (9) G. E. Thorne, Burlington Northern; Lou Boud:eau, H. G. Butcher, Burlington, Don Michelson. (10) Jack Tweedy, Tweedy Lumber; Wayne Murphy, Diamond National. (11) Lloyd Webb; Glen Forney, Shasta Moulding; Sam Boskins, Douglas Lumber (12) Keith Molan; John King; Paul Mundinger; and new Snark of the Universe Larry Owen. (13) Chuck Rose, North Pacific Lumber, Al 0'Brien, Collins Pine. (14) Bill Anderson, Don Crane and Frank Dancer. (15) Chuck Rose; John Diemelenz, Diamond Ntl. (16) Roy Dunbar; John Scaggin; Gene Sjostrand, Richard Hautzinger. (17) Jack Dasch, Dier Lumber; Don Crane; .lohn Casey, Sierra Mountain Mills; Larry Whit-

taker, R. F. Nikkel. (18) Martin Cooper and Robert Jensen, Cooper's Mill; Fred Haynes, State Box. (19) Ed 0'Kelly, Wisconsin-Calif.; Don Maylor, W.P.RR; Paul East, Cheney Grant Lumber. (20) Alev Shearer, D.&R.G. RR; lerry Holmquist, McCloud RR; Chipper Mills, D. & R.G.; Harold Benedict. Ol) Don Pagano, Santa Fe RR; Chuck Thomas, Rock ls. RR; Phil Fields, Pozzi Lumber. (22) Nordvest. Northwood Lumber; Glen Butler; Bill Main, Main Industries; Vern May, Carolina-Calif. Lumber. (23) Jerry Sheridan, Katy RR; Larry Keller, North Valley Lumber. 04) Herb Brown, Kimberly-Clark. 05) Chase lsraelson, Dorris Lumber; Paul Radcliffe, Timberlane Lumber; Earl Moore, Dorris Lumber.

fN keeping with a tradition now in ! its seventh vear. the Shasta Lumbermen's Golf Tourney drew the same good turnout and enthusiastic support and participation which has characterized it from its start.

More than two hundred lumbermen and guests attended. Golf play, despite temperatures aboae one hundred, was highly competitive, with one hundred forty four playing.

Original chairman, Bruce Bair of SP was transferred by his company to Fresno, at mid-stream point of preparations and Keith Molan, Union Pacific, took over the carry

It Hasta Be Shasta

through with expertise. Chuck Thomas was starter.

Attendance included lumbermen from four Western states.

The rest of the committee responsible included: John King. Bob Korn, Paul Pumdinger, Dutch Wiseman, Pete Lane, Roy Dunbar, Glen Dietz, George Sisternhemn, H. K. Kyler, Alex Shearer and Herb Brown.

At the steak dinner following the tourneY. Keith Molan announced

winners and handed out the more than one thousand dollars worth of prizes.

In the championship flight: Bill Flowers, Jim Spaeght and Bob Wells won. First Flight: Ed O'Kelly, George Darling and Bill Ingram. Second Flight: Tony Denio, Dave Greene and Paul Radclifie. The Calloway men were Jim Baskins, Ron Swanson and Paul Trueb.

At the head table were Larry Owen, newly elected Snark of the Universe of Hoo-Hoo International and Roy Dunbar, elected to the Supreme Nine.

Bill Ingram, Westwood; Bob Korn, U.S. Plywood. (10) Darrell Moss, North

C & NW RR. (11) Augie Silveyra, and Robert Wells, AFPC; Stan Boardman, C & NW RR. (12) Elmer Lewis, Inland Lumber; John King, U.S. Plywood; Gerald Kirkpatrick, Max Hill Lumber; Lloyd Gabbert, Gabbert Mills. (13) Augie Silverya; Virgil Mastelotto; Bob Wells, AFPC. Seventh year of tourney drew enthusiastic crowd.

REtAXltlG after golf (l) Don Crane, Crane Mills; Jack Brmman, Jessup Door. (2) C. R. Taff, Kimberly Clark; R. C. Kozlow, M+Pac RR. (3) Earl Bleile, R. F. Nikkel; Harry Bleile, Kimberly Clark; Michael Berolzheimer, Cooper's Mill. (4) Del McConville, Corning Moulding; Roy Helmcke, lll.-Calif. RR; Tom Wilson, North Valley Lumber; Jack Brosman. (5) Phil Fields, Pozzi Lumber; Fred Haynes, State Box; Earl

Bleile. (6) Sim Chapman, Chapman Lumber; Bill Flowers, Adco Lumber; Harry Lausmann, Lausmann Lumber. (7) Art Milhaupt, Fremont Forest Products; Hank Jensen, Burton Wood; Bob Kilgore, Don Michaelson. (8) Al Forward; Ron Swanson; Dick Clair; Ed Ervin. (9) Enoch lsraelson. Dorris Lumber: Bill Beatz. Wm. Beatie Assoc.;

Valley; Bud Frank, Dier Lumber; B. B. Burkardt,

NTWS BRJ! ETS

illilll i lri Lr L,, t ,l

Doing lheir part to cut air pollution, Ceorgia-Pacifc has pulled down I wigwam burners in Lane County, Oregon, this year . . the Iacal aaurt has ruled air pollutian control regs. didn't apply in a case involving Duke City Lum&er, Winslow, Ariz. .

Ceorge Weyerhaeuser says he is optimistic about prospects for ant, improuement in the economy in the f'acif,c Northnest. . B of A looks tor 'oa moderate rate at' expansion in the Calif. economy in'?1

G-P's saleso net income ancl cash flow in the 3rd quarter topped the same periad a year ago . Weyerhaeu,ser's net in that period d,eclined slightly . Kaiser Cement & Cyp.'s lst 9 mo. net sales were 7/a below last ylar, net eurnings uere olJ 30fo . . Potlatch's net earnings the 1st 9 mos. were 438 a share ngainst #1.27 a share last year .

Sunset Lumber Distributors, Sierra Vista, Ariz.r gove away a color TV and 49 other prizes at their recent grand opening Sonoma Wood Products, a Healdsburg reman. lrlant selling East and into the S.F. East Bay"

Weslern Lumber

has been bought by C-P, no price disclosed .

Ilirt & Wood, Lum,ber, Portland, has moxed offtces to 743 Lawrence St. . . damages exceedinE; $175,000 were sufiered by Lausmann Lumber, Loomis, Calif., in an early Fall fire . . the L.A. Chamber of Commerce is sponsoring a campaign currently to curb shoplifting ... C-Q 'frur:king reports September is their best rLo. euer . .

Med,ford Corp's new Acu-Sawn mill has a 180.000 b{. per shift capacity and is running 2 shifts, according to sales mgr. Tom Haupt . . nexu st,andard widths for glued laminated timber structural members haue been OK'd by the American lnstitute of Timbtrr Cotrstructiott

Playing with tlolls in the lunrber yard? Right! at Lumber City, Mission Hills, Cali{., a successful crafts class has attracted many new women shoppers to lhe olreration Mould,irugs, Inc. and Command,er Industries have settlecl out of court on a dispute in'volving manufacturing prefi,nisht:dmouklings..-

Mobile home manufacturers still hope to pass last year's praduction record of 412,690 . economist N{ichael Sumichrast says 43/o of 1970 housing starts wili be in goo. housing programs . Central Vood Products,Yancouver, Wash., which closed 4 mos. ago after 70 years in business, has reopened as Central

llartlrvare arrd now caters tu d-i-y t.rade

Bendix Corp. took over American F orest Products Corp. operations e{Tective the {irst of this month . . Sauth'west Forest In' tlustries has moved their corprtrcte offi.ces to the South Torver of the Financial Center Bldg., Phoe. nix

Lumber, because it crosses the U.S. from mill to market is the sole exception to an across-theboard I5/o rarl rate boost effective l{ov. 1Bo western lumber will get onl.r d. 6% boast . . , Biles' Colemun Lumber Co. have formally dedicated their new $.5 million. plywood miII in Omako Wash.

Four westerners are on a 15 nran tlealer advisory board of the lrlywocd association, Bob Eueritt,. llveritt Lurnber, Ft. Collins, (lolo.; Virgil Hunt, O'N{alley Comlranies, Phoenix Pat Reiten, Simpson Timber Clo., Seattle; and B ott S letted ah,l, Lumberme,n''s cif Sheltt,n, Shelton, \trjash.

,\n average g\psutn rutzllboard' prit'e hike of $3 per thousand sq. ft., e{l'ective Jan. 1, has been revealetl bv C-P cstimates :ay saics if ,tsphaLt rools in'71 will top this year by as much as 10%...

A new record in deposit gains tluring September was set by most of the savings and loan institutio,ns in the West; Calif. execs. calletl it a temporarily unmanageable embarrassment of riches

Wholesale TIMBERS lohbing

o Douglos Fir in sizes 24't x 24"

. Ploner copocity for surfocing to 24" x 24"

o Re-Mfg. focilities for resowing to 34" x 34" ;--.-:

lf we con't {lnd it

Cargo Distribution Growing witb tbe '70s

ETREMONT Forest Products recentI ly opened an ultra-modern wholesale distribution vard at Pier B3 in

industry in the Southwes! according to the company.

The firm is the first wholesaler in southern California to build and operate their own cargo handling and storage facility. The yard is also

Sfory d] a Glonce

New dock facilities to serve the West's biggest market mark the latest expansion of an aggressive, 12 year-old firm. They now have three sales locations in two states.

inventoryof high quality green Douglas fir boards, dimension, long lengths and timbers shipped primarily via cargo by the Moore Oregon sawmills near Coos Bay, Oregon. Western red cedar and hemlock are also carried and other species and specialty items will be added in the near future.

the Port of Long Beach, Calif. The all-new, completely blacktopped and fenced facility was professionally designed to provide the ultimate in selection and service to the lumber

adjacent to rail access, thereby permitting Fremont to carry a complete inventory from cargo, rail and T & T mills at one location. The published objective of this new distribution center is "to provide the highest quality, lowest prices, and quickest delivery."

The company specializes in a large

Fremont was started in 1958 by its present officers, Peter V. Speek, president and treasurer, Daryl L. Bond, vp., Art Milhaupt, Jr., secretary. The corporation is wholly owned by its employees. Edward C. Evans, former cargo manager for Weyerhaeuser in southern Cali{ornia, is also a stockholder.

Steady growth has been a Fremont trade mark and the company now has three locations, Eugene, Oregon, Whittier and Long Beach, for both direct mill shipments and LCL deliveries.

Ted Pollard, former manager of Forest Lumrber Co., Palmdale, Calif., is the manager of the new Long Beach facility. Cliff Hill is the yard superintendent.

CHEGI(lllG plam are principals Pete Speek, Daryl Bond and Ed Evans.

CH.EBRAIII{G first cargo discharge (l-r) Oaryl Bond, Fremont vp.; Parl Sause, Sause Bros. 0cean Towing vp.; Capt. Rountree, port director of operations; Pete Speek, Fremont president; D. H. Miller, Jr., Moore 0regon, Lumber Co.

SKYlllGll look at $e modern Port of Beach facilig. Long

SNN@@TH SELLING

by Getge N. (ohn, Marketing Consullont Colyrigh+Gcorgc N. Kahn

Sell Yourself First

Some salCsmen suffer from a split personality ,:because of their products. , '.

On the one hand, their product provides thern, with a good living, a fact they readily admit. But, at the same time, they also are ashamed of their line. They are even likely to apologize for selling the product.

Such a ma4 aannot be doing a good job. He can't function at top performance if he's torn inside.

Such conflict .is needless, of course. There is no reason why a salesman cannot do a bang-up job of selling without using his product personally. If he does a first rate job of selling himself his feelings toward the product will not matter.

IHE $25 SUIT

Joe Greenfreld has become a millionaire by manufacturing men's suits that retail for $25. However, Joe wears $250 custom-made suits and doesn't care what anybodv thinks of it.

He summed it up this way to me: *I make a good suit for the money. It's a fine value for people who cannot afford more. Thev are satisfied with the suit.

"But I can afford a more expen. sive suit and I wear it.

"I'm not being disloyal to my product. I'll back it against anything else in the same price line. I don't even insist that my salesmen wear our suits. Probably most of them don't. All I ask is that they do a good job of selling themselves and the line."

You see evidence every day of people who are doing an expert job sell. ing cigarettes, soap, beer, aspirin,

lEPnlf,ls Fil tflEsnil trls is a condonled var3lon, Each lasson ls avallrblc In an exorndad fom, In a t[-pr8c brochuro, slzc 8rylxu, brlntcd lo 2 oolors 0o whlte glosty p.pcr rnd h 3-lroh punchcd to tlt .ny sbndlrd 3-rinr binder, Elch rublrct In thls uDrndcd vor3lon- l3 fuily rnd compl.tlly d.vclopcd in comDrrficnrlv. -drtrlt rnd lnc,lud.. a .rcll.rllmln tlori qulz lor srl.sman, Pflcts lrl r! iollowr: I b.t E l.0 (rt r*l filclr).....-.!0 G.ilr .rdl

etc. Television announcers, actresses can do a convincing commercial without necessarily being users of the product. They put themselves wholly into the role.

ELIMINATE CONFLICT

Many salesmen, of course, are not faced with any conflict in connection with their product. For example, if a man is selling steam shovels, he is not expected to have one in his backyard.

But if his line is apparel, he might feel guilty about not wearing the suits or shirts his company makes.

There's no reason for the salesman to take this attitude. He should be able to sell the product whether he uses it or not,

Earl Haney sold a line of electric roasters. One day a dealer asked him if he used the product at home.

"No," Earl replied honestly. "I own a more expensive brand that gives me a longer range."

The dealer chided Earl for his "disloyalty" to his firm.

Earl, although steaming inside, answered calmly.

"Mr. Smith, I sell a good product. lt's not the best roaster in the world but hobody is being cheated by buying it. I happen to prefer a higher grade brand and I pay more for it. Now, what in the world is wrong with that?"

The dealer admitted there was nothing wrong with it.

"I've had my sales manager and other management people from my company over here to dinner. They didn't seem to mind that I don't use a company product."

Why shouli they mind? Earl is the top salesman in the company.

TALKING THE BUYER'S BUSINESS

Part of selling yourself is to get the buyer to talk about himself or his business. He may start the interview by saying'flady that he doesn't want your product.

This should not upset you. Simply switch the conversation. You might say to him:

"You certainly hale a large operation here."

Or:

"I've heard about your unique vacation and pension plans for employees. Could you tell me more about them?"

Find some way to focus attention on his firm.

Paul Land, a chenilk. r'ug salt'sman, on(r(' ran into the toughesl prospect he had ever met. The man was brusque to the point of rude. ness, not even asking Paul to sit down.

"You've got nothing thal I wanto" the man snapped.

Paul retained his composure.

"By the way," he said, "I noticed your display on the way in. It's the most striking I've ever seen."

The buyer beamed.

"It was my ideao" he told Paul. "I often take a hand in displays."

That put an entirely different complexion on the interview. The buyer warmed up considerably. He didn't give Paul an order that day, but a month later the salesman got a big one from the buyer,

Are you selling yourself first? To find out, spend a moment or two on this test. If your answer "yes" at least seven times you're all right in this department.

l. Do you separate your persond views and business life? Yes E No D

2. Do pu place stress on selling yourself first? Yes E No tr

3. Ars you convinced that buyers are not primaily interested 'in whethcr or not you use your product? Yes E No I

4. 0o you try to hit tte prospect with new ideas? Yes E No tr

5. Do you understand that the buye/s first concern is whether his custqners will like your product? Yes6 No[

6. Do you talk about the buye/s bus,nrniit.

7. Ne you tactful in suggesting dranges in the buye/s business? Yes E No !

8. lf you sold luggage would you feel it was all right to use a tlifferent brald for ylur- self? Yes E Notr

9. Wruld your customen understand it if you did? Yes E No D

10. Would you frankly tell a customer fif he askcd that you did not use he product

number . . addrcss 11. co., Drprrtmrnt fP, lYhcn ordulng, plrlso m.ntlm ltc Mcrchant Mallzine, Pa3rdcm, Crllf. personally? Yes E l{o tr

LASC's Monogemenl Meeting

Dr. Edward Barker of USC will be the kick-ofi speaker at the Lumber Association of Southern California's 2fth annual Management Conference, being held in Palm Springs, Nov. I9-2I. He will talk about the market for building materials between now and 1975.

"Your Image is Showing" is the theme of the impor' tant Fall business event. Included in the program are William S. Wyland on educational programs for employ' ees, Jack Froet on training managers to manage and Carl Terzian on "The American Quest-A New Will to Live."

All the usual enjoyable social events are again a part of the program, including golf and tennis matches.

Housing Cqlled Growth Industry

Home building will be a real growth industry o{ the 70's as the economy expands at the awesome rate of 4t/2/o per year to yield a gross national product of about $1.5 trillion, or some $500 billion more than today's level.

This assessment has been made by Dr. Nathaniel H. Rogg, exec. vp. of the National Association of Home Builders.

He warned, however, that the one serious threat to this growth pattern 'olies in our capacity to contain inflation." If the current 5 to 6/o inflation rate continues the Consumer Price Index will show a 600/0 increase in the next ten years, with disastrous results to the economy and to the housing industry in particular.

CRA Picks Another Miller

Byron B. Miller has been elected president of the California Redwood Association board of directors at their annual meeting.

Miller, president of Arcata Redwood Co., Arcata, Calif., succeeds Harold A. Miller, president of Miller Redwood Co. Philip T. Farnsworth and Peter Johnson continue as exec. vp. and secretary.treasurer, respectively.

His first job was with Hobbs-Wall Lumber Co. where he was employed through 1938. In 1939 he began his career at Arcata Redwood,

You're in a bind. You needed the materials for the job yesterday and you're not even sure they'll come next week.

We can help.

Simpson offers a full line of redwood products,

specialty plywood and other supplies for every building need, plus a Speed Ordering System. lt's a service, sort of a panic service, and you can't get it anywhere else.

S.O.S. can't get your supplies to you yesterday, but it comes closer than anvone else.

Exclusively for California . .

GALENDAR

NOVEMBER

San Diego Hoo-Hoo CluL-Nov. 7, Gulls hockey, Gulls Nest.

Forest Products Research Society,Nov. 9-10, Pacific Northwest section, fall meeting, Seattle, Wash.

'Western Building Material Assn, Regional Meetings - Nov. 9, Klamath Falls, Ore.; Nov. 12, Bend, Ore.; Dec. 8, Aachorage, Alaska; Dec. 11, Fairbanks, Alaska.

Northwest Hardwood Assn.-Nov, 12-13, annual meeting, Portland Hilton Hotel, Portland, Ore.

San Joaquin Hoo-Hoo Club 31-Nov. 13, annual valley frolic, San Joaquin Country Club, San Joaquin, Calif.

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

Old Growth Fir llimension from F.S.P. Lumber Go., Port 0rford, Oregon

llemlocl Studs

Co.,

Los Angeles Hoo-Hoo Club 2-Nov. 13, Valley nite, Valencia Golf Course, Valencia, Calif.

Phoenix Hoo-Hoo Club 72-Nov. 16, meeting, location to be announced

Shasta-Cascade Hoo-Hoo Club 13&-Nov. 19, meeting, Orleans Restaurant, Red Bluff, Calif.

Lumber Assn. of So. Calif.November 19-21, annual minagement conference, El Mirador Hotel, Palm Springs, Calif.

l'orest Products Research Society-Nov. 19-20, Northern California section, annual fall meeting, Holiday Inn, Redding, Calif.

DECEMBER

Western Forestry & Conservation Assn.December 1-4, annual conference, Hotel Vancouver, Vancouver, B.C., Canada.

Dubs, Ltd.-Dec. 11, Castlewood Country Club, Pleasanton, Calif.

Shasta-Cascade Hoo-Hoo Club 133-Dec. 15, annual concat & celebrity nite, place to be announced.

Los Angeles Hoo-Hoo Club 2-Dec. 18, meeting, Huntington-Seacliff, Huntington Beach, Calif.

Phoenix Hoo-Hoo Club ?2-Dec. 18, ladies'nite Christmas party and dance, Del Webb's Townhouse, Phoenix, .Liz.

llow, over 5,000,000 feet of dimension lumber and studs monthly manufrctured especially for Southern California construction needs.

Art lleth would ilpreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 0r 783-0544.

from Wanenton Lumber

Wanenton, Oregon Hemlock llimensbn from Westport Lumber 00., Westport,0regon

Fast regular ocean shipments by barge from Southern 0regon and the Columbia Riyer direct to Southern California.

Exponding morkets cquse move to lorger fociliry

Maple Brothers, well-known Western manufacturer and distributor of pre-finished moulding for retail outlets and mobile homes, has moved to a larger facility.

The company founded by Earl and Bob Maple in 1947, in Fullerton, moved to Whittier in 1949, remaining there until moving to their new 54,000 sq. ft. office, manufacturing and storage building in Brea, Calif.

Seeing the need {or pre-finished and grain mouldings they expanded into the ever increasing do-it-your-

self/cornplete home center retail market and the mobile home industry.

According to Earl Maple, "IVe are producing about 10,000,00O feet of prefinished moulding per month. We hope to expand this, which is one of the reasons we acquired l0 acres of adjacent ground."

They employ 63 people, with Stubby Kreeger as plant foreman and Ken Brown as office manager. A warehouse and distribution yard is maintained in the El Cajon-San Diego area with Ernie Mead and Earl Hunter representing the company.

Pacific Coast Yellow Cedar

(alaska yellow & port orford)

excellent for: marina decks . home decks . pool decks . dock boards bleachers & stadium seating . school & park benches

' properties of Alaska Yellow and Port Orford cedar:

highly resistant to decay does not splinter does not require painting: low maintenance low shrinkage factor

freedom from warping and pitch

distributed bv

P0RT|01{ of the prefinishing operation at the new Maple 8ros. plant.

IIAMESAI(ES Earl (left) and Bob Maple, Maple Bros., Inc., discussing some of the products sold by their company.

Dr. Stuart U. Rich, Sel Vander Wegen.

By R0SS KINCAID executive vice president

A HIGHLIGHT of SePtembet's all ta industry marketing conferenoe was the recognition of the Years of service of Alice Stewart. It was most appropriate, for as W. Stewart Orr commented, "Alice, in her many years with Western has been helPful to everyone with whom she has come in contact.t'

It is going to be strange, indeed, not to have Alice in the WBMA office. Her cheery "hellor" her eagerness to assist with any problem and most of all her knowledge and experience with

NCIR#ffi'wtrdo'''tM THtr SOUTHLAND

industry matters and personnel will be sor"ely missed.

Departing from the format of industry round table exchanges, at previous conferences, three panels involving a total of 15 men thoroughly discussed: 1. changes in the distribution of building materials; 2. finding your niche in the rnarketplace; and 3. having determined your market, how to secure it and profit.

The 87 men registrants and 62 women joined with moderators Kincaid' Kirkebo and Fidler in their thanks to panelists: Del Blanchard, Wallace Bonesteel, Robert E. Bush, Donald G. Corkum, Gerald W. Frank, Duane Lasha, Charles Lauber, Dale Lawrence, Peter S. O'Neill, Jack W. Parshall'

The comments by panelists and the questions and answers following made it very clea"r that a continuous and critical analysis of markets and capabilities is absolutely essential. Just as clear was the evidence that there is no end to the different approaches that can be made in successful operation in the market. The parade of practical experience by dealers proved that point.

In the first panel, Dr. Rich challenged those present ttto keep track of product and market opportunities that arise in the many changes taking place;" asking "How fast can you move your company from the awareness, to the evaluation to the action stage in seizing upon these opportunities ?"

Former vp. of Meiser & Frank, Gerald Frank did an outstanding job of listing the points essential to good retailing as he recounted how his firm sucessfully kept its niche in the market despite all the changes faced.

attend their first meeting, the ladies can get together at a "Koffee Klatch." Thursday afternoon there will be a bridge tournament for the ladieswith prizes. That evening is the board of directors' cocktail party and dinner-dance.

By WAYNE GARDNER executive vice president

NOVEMBER is the month for the Annual Management Conference of the Lumber Association of Southern California. 1970 marks the 20th anniversary of this event. According to the records, it has most always been in Palm Springs, with very few exceptions. Those who have faithfully attended feel it has been a super highway leading to bettcr management techniques, better knowledge of competitors and better profit structures.

November 19 and 20, the members of Lumber Association of Southern California and their wives will enjoy

the pleasant atmosphere of the El Mirador Hotel and have the opportunity of hearing Dr. Edward H. Barker, economist and professor at the University of Southern California; Jack Ford, national sales manager of American Forest Products CorP.; "Jack" Frost of Weyerhauser Co., Peter V. Speek of Fremont Forest Products Co. and Carl Terzian of Cirrl Terzian & Associates, plus other notable persons from the manufacturing segment of the building materials industry.

William S. Wyland, Pine Tree Lumber Co., and education chairman, will introduce a new training prograrn available to the industry, for inception about December lst-right after the Conference.

Thursday morning, while the men

Friday, all the ladies are cordially invited to attend the president's luncheon. A special feature will be Carl Terzian as the speaker. This dynamic young man has thrilled thousands with his talks and is one all the women, particularly, will enjoy.

Friday night is an open night, 4vailable for members of the organization who wish to have cocktail parties for friends and customers.

Saturday will be tennis matches and golf. All are scheduled for completion prior to the airing of the SC-UCLA game. During the half time or immediately following the same, all trophies will be awarded at a cocktail party, conveniently located in the suite with the most space and the best color TV set. The former requirement is essential, but the latter is mandatory.

fIECENT contact with member deal-

"r. throughout the area reveals an interesting pattern of practice and opportunism in over-all sales.

Surprising numbers of dealers have reported, with overtones of surprise and disbelief. that their business has equalled or surpassed that of a year ago. And this despite any significant volume of new home construction, and in spite of the tight money situation.

What is obvious is that these dealers have realistically appraised their sales opportunities to arrive at the most logical and profitable use of sales promotion.

Recent editorializing has told us that America is in a fix-up mood, is happily following the d-i-y trail, that the home is the prime focus for disposal of discretionary income. In other words, for spending that consumer

THtr ARIZONA

SGtrNtr

rvood construction in all phases covering design, materials use and technical information.

dollar which plesents a number of options, far more people think of home improvement than any other avenue of disposal. This, of course, has been highly significant to most dealers in opening the door to more and better sales promotions, advertising and opportunity.

Concentrating on the home improvement market and the mushrooming do-it-yourself trend, dealers are finding new opportunity and profit in new products and new fixtures. Carpeting has rather surprisingly proved its place in the dealer's stock. Odd-job services and crews have been profitably added by some dealers.

With the approach of winter it is obvious that continued concentration on the home improvement market will be an essential element in successful operation.

tional figure scheduled to speak at that time.

The association seminar planning committee is Carl Bastian, Weyerhaeuser Co., chairman; Jim Boyd, vp., Southwest Forest Industries; Greg Moats, APA; Kay Kahus, WWPA; Virgil Hunt, O'Malley Companies; Ken Thompson, Southwe.st Forest Industries and Norm Reese, American Wood Council.

J'HE American Wood Council, South-

^ west Pine Association and Arizona Lumber and Builders Supply Association are co-sponsoring a seminar November 18 at Camelback Inn, Scottsdale, Arizona.

The theme of the seminar is "Concepts of the 70's-Residential Construction." The program is from 9 a.m.-4 p.m. It is designed for the builder, designer and residential architect to acquaint them with good

The program consists of a design and technical session with a prominent home builder, architect and association men to cover their particular phase in residential construction and the use of wood.

Lowry Wyatt, president of NFPA is the keyno e speaker for the day long session.

The co-sponsoring groups are hosting a luncheon with a prominent na-

At this writing the majority of the speakers ale not confirmed. In a later issue of The Merchant we will cover' the program and speakers.

Several of our members attended the NLBMDA meeting held at Miami Beach. They ale our association president Ace Mason, Jay O'Malley and Virgil Hunt, O'Malley Companies, Larry Hamman, national executive committeeman and yours truly.

8y FRANK DAVIS executive vice president

Where the Blome Belongs

Those who want to refute tke oftquoted inaccuracy that the increased cost of housing is due primarily to the cost of lumber would do well to quote the following from a Bisrqarck, No. Dakota, paper, forwarded by John Slavens of Slavens LumberSales in Billings, Montana.

The item: "In 1968. lumber dealer

Bob Larson sold a customer the lumber, cabinetg hardware, windows, doors, etc., for a nice three-bedroom house with a garage. At the time the total bill tabulated from some 80 invoices aggregated $7,300.

"Last week, the sarne man approached Larson and said he had a friend who wanted to build an iden. tical home and asked what the cur. rent cost of the materials would be.

"Larson refigured the cost of the materials on each of the 80 invoices and totaled them up to $60810, or $490 less than two years ago.

'oThe lumberman points out that his products are one of the few that have declined in the interval, cautioning however, that the sales tax increased from three to four percent, adding about $70 to the total. and reducing the net savings to $420."

Ole's Loves the lodies

A demonstration of The Flintkote Co.'s Peel-n-Stick floor tiles was featured at all six branches of Ole's Hardware stores during a recent chain-wide promotion.

Accent of the four day event was on the women customers with a Sfth anniversary celebration of the l9th amendment (women's right to vote). Free orchids and prizes were given away while the ladies voted in Ole's mock elections for a woman president.

And the forest products industry will be among the leaders in enhancing the environment of both the city and the country. That's the outlook of Wendell B. Barnes, exec. vp. of the Western Wood Products Association.

"Dr. Arthur F. Burns, head of the Federal Reserve Board, has expressed the opinion that if a restrictive monetary policy is pursued very long, it will damage the economy,'o Barnes pointed out.

"He also has said that he believes the economy is in the process of lev-

lf s Your

eling off," Barnes added, "And his statements would indicate a thaw in the current money fteeze,"

Brrnes noted that it will take the lumber economy a while to recover frorn the restraints of tight ilron€|: but said he believes the recovery will come prior to the late 1970 date that some predictions list.

[.A. Hordwoodmen Meel

The Los Angeles Hardwood Lumbermen's club's most recent meeting was highlighted by a film from Pacific Telephone on trans-ocean cables.

, . .

Personnel Services Growing

The rapid rise of the retailer who deals in paint, hardware, tools and all the rest in addition to lumber has changed not only the traditional concept of a lumber dealer, but has created both a need for qualified management personnel, and specialized personnel firms to supply them to the industry.

Three years ago, Roth Young Personnel Service was opened in Los Angeles by president James Bright. Since then, nearly 20 branches have opened in other parts of the country, including branches in San Francisco and Seattle.

The branches swap information, within the proper confines of confidenceo of course, and pride themselves on their extensive records of screened applicants. The firm does not recruit applicants.

The retail division in Los Angeles is headed by Jack Heims.

Wood In Our Environment

The 1970s will see an increase in the ernphasis upon the nation's environment which began to assume major proportions in the closing vears of the 1960s.

I0UGHll{G UP Flintkote Peel-n-Stick display are (Fd Bob Connelley, asst. dist. mgr., Flintkote Co., and Dick Ferrell, sales rep for So-Cal Commercial Steel.

&

HARRY MENDENHATT executi've vice president

Lumber Merchonts Associqtion of Northern Colifornio .{5,16 El Comino Rcol, Sulr. 0 lor Alioc, Callt. 9aA2 llr5l 911.1617

' A S a recruit into the life and ac- fa tivities of a lumber association with four months on the job, I can give an overview of the association, activities and members, from a fresh { oulsider''s ) *viewpoint. *

Firstly, I find that a great num. ber of individuals do not understand the full meaning of an industry association. It is my strong feeling that an association such as ours is composed of a group of merchants who as individuals do not have the strength and capability to be heard on matters affecting their industry at state an(l national levels; who do not, as individuals, have the benefits of group type programs; who through an association develop a symbolism of honesty, integrity, com. munity spirit and a camaraderie among fellow merchants in a similar industry.

Secondly, I find that an dssociation can, should, and must provide a service to the membership. Such service may be in the form of group insurance programs; state and nationdl Legislative activities to preclude the approval of legislation harmful to the industry and to press for approval of legislation which is beneficial to the industry; safety programs; marketing advice; analysis of consumer trends, ad infinitum. *

Initially, I was surprised to learn that there was a lack of active participation on the part of many mem. bers. My visits to almost all the member firms and an analysis of the association's activities gave me a better insight into the problem. The lack of participation by many is not by choice. Many members do not have firms of sufficient size or volume of trade to permit the cost of participating on committees, attending seminars and conventions. They have a very limited number of personnel which precludes the absence of'the owner/ manager from the firm. There are sme among this group, however, who feel so strongly about participating in association activities that they make time and funds available. * * *

Guidarrce o[ an association such as ouls is provided primarily from those firms which have a sufficient work force and sufficient resources to permit attendance by the owner, manager or key personnel in the association activities. I understand the merchant's point of view but am of the opinion that attendance at seminars, conventions and committee work will provide the smaller yards with increased enthusiasm, permit close contacts with merchants operating large or chain type firms and in general will benefit the smaller yard by the experience and information obtained through these sources.

Election Night in S.F.

A San Francisco Hoo-Hoo Club 'll' f9 meeting recently welcomed and congratulated Larry Owen, club 9 member and the newly-elected Snark of the Universe. Larry told of his attendance at the International Hoo-Hoo annual convention in Boston.

New elected officers are: Ted Little, president; Lee Rappleyea, vp.; Reg Ricci, treasurer and Pete Johnson, secretary.

Board of directors: Ed Brush, Max Cook, Bill MacBeath, Larry Owen, Hugh Pessner, Ruy Ryan, Pat Tynan, Art Wall, Knute Weid. man and Cal Wood.

Brown New K-C Monoger

Herbert S. Brown has been named manager of all lumber sales by Kimberlv-Clark Corp. according to Ray Williams, gen. manager of the forest products div. Brown is now in charge of sales of all lumber products produced by Kimberly-Clark's Anderson, Wildwood and Mt. Shasta mills. He has been western lumber sales manager since 1961.

Son Diego Club Elections

Ron Angelo has been elected the new president of San Diego Hoo-Hoo Club. Other new officers are IVIilt 0lsen as vp. and Bud Baker as sec.treasurer.

A new film on the lumrber industry was shown at the installation dinner dance.

Other club officers are Bob Crov. Wayne Raney, Harold Morgan, Ken Fritz, and Gene Huckstadt.

Nominating committee was composed of Bill Olmstead, Al McAlpine and Ed Gavotto.

GETflilG_the ga.vql gf office is new president of San Diego _club (left) Ron Angelo 'of Dixieline _Lumbcr. Past prez. is Bill Hlrvey, American Forest Products.

STAUI{CH club 9 supporters (l-r) Roger Schuyler and Hugh Pessner. Engrossed in conversation, Ed Brush, Paul McCusker.

"Some

Selling off the iunk and making money

f\REATION of a wholly new v market for wood that doesn't supplant a prior wood market or curtail existing usage is perhaps the zenith of good marketing. When it also utilizes unsaleable material, it'-s really something else.

Some years ago, Everett-Hoban, Inc., Stony Brook, New York, had 10,000 ft. of special usage industrial lumber rejected and found themselves involved in trying to find some useful need for the materialsimply to get rid of it. After a number of unsuccessful ideas" they came up with an ideal use for the material with sales results far beyond their dreams.

The Long Island wholesale firm had supplied an order o{ cedar "trunking" to one o{ the railroads. Trunking is a 4x6 product with a space cut out, much like gutter stock only square. It is used as a conduit for electrical cables, usually for signal devices. Prior to laying the cables into the ootrunking," the wood "conduit" is spiked to railroad ties

and after the lines are placed, the U-shaped wood is capped by a piece of. 5/4x6" four.sided "capping" material.

But the mill had removed too much wood and the sides were too thin for the fastening screws of the "capping." Thus the rejection.

Over the next couple of years, the staff searched their imaginations. An unofficial but acceptable gutter pattern was devisedbut there were no takers for a different kind of gutter.

Finally, a chance remark led to the answer. Decorative interior ceiling beams. This type of construction was popular in the area with two types of decorative beams being utilized. A number of contractors were manufacturing otboxed" beams consisting of nailed and/or glued 1x4's right on the job-site. Others were using a remarkably lifelike plastic product.

Everett-Hoban dispatched a salesman and in l0 days time, the inventory was completely sold.

Hoo-Hoo lnternqtionol Slote

Westerners again dominate the slate of officers of Hoo-Hoo International following their recent convention in Boston.

Larry Owen, Simeone-Williams Co., Lafayette, Calif., was elected president, or Snark of the Universe, as the club styles it. Jack Cheshire, a lumberman from Albuquerque, New Mexico, is the new vice president of the fraternity that has ll0 clubs scattered throughout the fifty states and three foreign countries.

Roy Dunbar, North Valley Lumber Sales, Redding, Calif., has been named as the director of club jurisdiction six, which covers California, Nevada" Arizona. New Mexico. Utah, Colorado and Hawaii.

0wen, active for years in Hoo-Hoo, as are the other elected westerners. was a major force behind the fund raising efforts that brought about the realization of a long cherished HooHoo goal, establishment of their own memorial redwood grove.

Hoo-Hoo membership is about 10,000 and is limited to lumbermen, foresters, officers of lumber associations and the trade press.

PERS@NALS

Jack Banton is the new regional sales mgr. for Noblecraft Industries, Hillsboro, Ore.; Cliff Peterson has been named rep for Ore., eastern Wash., No. Calif, and So. Idaho.

Rusg VYood is the new asst. controller at Evans Products'prefinishing group.

Kenneth L. Patrick is the new director of safety for WWPA. He held a similar job for the Air Defense Command at Colorado Springs.

Wallace N. Cory is a new environmental engineer for Boise Cascade in Boise.

Keith Anderson, Northwest T\rbe & Metal Fabricators in Portland, at home with back trouble, keeps in close touch with his office by phone.

Roy D. Jurgensen is the new Calif. sales mgr., cement group, for Kaiser, according to vp-sales Gus J. Chavalas. Mike Jared is the new sales mgr. for Hawaii and the Pacific NW.

Pierson Plummer, gen. mgr., of Boise Cascade's Union Lumber Region, and long-time exec. vp. of Union Lumber, has retired after a particularly distinguished 31 year career. Douglas Westenhaver replaces him at B-C.

Wolcrn Lumbcr qnd Buildlng llqtcrislr ilIERCHANI

Frank Kern is the new manager of Evans Products' Corvallis, Ore., hardboard plant.

Harold M. Hill has sold his Hill's Builders Bargains store in Longview, Wash., and has retired in Bellingham.

Mahlon Kilgore, Arrowsmith Tool & Hardware, L.A., recently made a business trip to Denver.

Max Barnette, vp. and gen. mgr., South Bay Redwood Co,, Orange, Calif., is back at it after a short illness.

R. G. Murdock of Portland. is Timesavers Sanders' new rep in the Pacific Northwest.

Donald Chamberlin, Portland, Ken Miller, Pascoe, Wash., Jim Harrison, Berkeley, and Floyd Adkins, San Diego, were westerners honored in Georgia-Pacific sales contests.

Jay Glassmaker, mgr., Benica Lumber, reports they had a successful grand opening at their new yard. It is in the northern Calif. town of the same name.

Gil Bissell, Speedspace Corp., Windsor, Calif., recently flew to Minnesota to celebrate his aunt's 100th birthday. Then it was off to Dallas with wife Sallye to celebrate her mother's 86th birthday.

Paul Cohune has been named asst. ad. mgr. for American Forest Products Corp., according to Dave Ohman, ad mgr. and PR director. The new job slot was needed to handle the increased advertising for AFPC's growing product line.

Frank Bruneau, Evans Products, Corona, spent a week traveling in Idaho on company business last month.

Jim and Betty Jones, Foster Lumber Yard, Vallejo, Calif. were in attendance again this year at the Hoo-Hoo Convention in Boston.

PauI Olsen and Bob Martin, AFPC, Newark, attended a recent specialty managers' meeting at Avila Beach.

I(arl Johnson, Savogran Co. of Los Angeles, has returned from a Western business trip.

Art Reeves of Fir and Pine, Burbank' Calif., is back to work aftel a visit to the hospital.

Phyllis Sykora, Nordahl Door Co., Burbank, recently returned from a vacation to Sierra County whele she and her husband panned for gold.

Cail A. Bricken, has been appointed vinyl moulding sales mgr, for the forest products div. of KimberlyClark.

Joe Fischer is back at work at BelAir Door in Alhambra, Calif., after a recent Asian tour.

Skip Gregg, Lane-Stanton Lumber, City of Industry, Calif., did the midwest recently during a 3 week vacation respite.

John Weston, president, Far West Fir' Sales, Glendale, Calif., vacationed bliefly in northern Calif. and the Pacific NW.

Leon Durham, Treated Pole Builders, Inc., Ontario, entered his

NOVH$IEI, t97o

prize Brown Swiss and Holstein cows inthe L.A. County Fair.

John Bozich, recently inspected Capitol Plywood warehouse Reno and conferred with mgr. Martin Tweet.

Dave Webb, Evans Products Co,, flew to the S.F. Bay Area on business in late October.

Dick Polsby, Georgia-Pacific, has been transferred to the Canoga Park warehouse from Berkeley, continuing as branch mgr.

Leonard Geul, Big B, Oakland, was injured in a car accident and was ofr u'ork for 2 weeks.

Bill Johnson, Hobbs-Wal[ Terra Linda, Calif., attended the Hoo-IIoo convention in Boston, during September.

Dennis Curran, AFPC, Cerritos, Calif., was among several grandchildren present to honor his maternal grandmother on her 91st birthday.

Larry Whittaker has joined R. F. Nikkel Lumber in Sacramento, Calif. He had been with Forest Products Marketing.

Don Derbes, Gary Thomson, Ray Lizotte, Don Cameron, Harley Hart, Bill Helbron, Paul Allyn, Nelson Sembach and Dale McCormicks were Inland Lumber Co. staffers. and their wives. who went to Hawaii on Inland's 3rd annual promotion trip. Also attending were Mrs. Fred Thomson and Mrs. Bill Sharp.

Al Mury, sales mgr. at Evans Products in S.F., took a week's vacation recently.

Dick Lambert, AFPC hardwoods in Cerritos, visited, the Newark hardwood operation and conferred there with Gary Stewart for a day.

Tom Halter is the new mgr. of the G-P branch in Berkeley. Tom transfers out here from Columbus.

Alan J. Hensley has become asst. sales mgr., distributor sales, at Evans Products, Corona, reports Tom Mock, sales mgr.

Earl Woodward, Evans Products, Corona, called on accounts in Colorado and Texas during October.

Yerlon McKinney, Pacific Hardwood Sales, Oakland, reports a fruitful sales trip to the Mid-West and East Coast late last month.

Dale Yates, Southwest Plywood & Lumber, L.A., has been elected to the board of the L.A. Hardwood Lumbermens Club, Frank Quattrocchi and Joe Contestabile, AFPC, Cerritos, took a recent swing thru mill country.

Jim Cooper, former L.A. lumberman, is in St. Agnes Hospital in Fresno recuperating after a serious car accident.

Phil Gilbert, mgr., Coos Head Lumber in San Pedro, Calif., is back at work after a recent car accident

Len Holman is back at work at Bel Air Door Co. after a High Sierra fishing trip. Don't ask how he did !

On timbers: sizes up to 30" x 30" lengths to 100'

DOUGLAS FlR . HEMLOCK

All standard yard items

SOUTHvyEsT D|STRICT MANAGER Chuck Clay

P.O. Box 84, Inglewood, Calif. (213) 678-65G1

EUGENE HEAOOUARTERS \Uf. B. "Bill" Johnson

D. P. "Swede" Johnson

Ken Yeager, Yeager Trucking, L,A., his wife June and daughter Lorie have visited Germany to see son Ron, stationed there with the U.S. Army.

Harry White, White Lumber Sales; Bob r#ells, AFPC; Lloyd Webb, Lane-Stanton; and Jack Tweedy, T\reedy Lumber Sales, were among Southlanders visiting the big Shasta-Cascade Hoo-Hoo blast.

Bill Sullivan, Big B Lumber, Oakland, reports he spent a glorious vacation with his wife in Vancouver and Lake Louise.

Wayne Watson; Wilhold Glue Co., Santa Fe Springs, Calif., recently returned from a one week business trip.

Jack Havens, formerly of Stan Swaford, and rep for Rex Lbr. Co., has joined the expanding: sales stafr of Lane-Stanton Lumber Co., City of Industry, Calif.

Chuck Riemann, comptroller for Barnett Lumber Co., Los Alamitos, Calif., recently returned from a vacation at Lake Tahoe.

R. H. Polsby has been named branch manager, San Fernando, Calif., distribution center of GeorgiaPacific Corp. reports Stanley S. Dennison, vp.

Ray Sedall, Calif. mgr. of Hirsch Lumber, had his hands full trying to keep the flames of the recent Malibu fire from jumping Pacific ,Coast Hwy, and devouring his home.

Boat builders, furniture makers, cabinet makers, etc., have found it the one sure answer to conecting wood defects,'filling wood cracks, gouges, covering countersun[ nails and scrdws. -

Ready to use right out of the can, famowood applies like putty - sticls like gluq dries quickly; won't shrink; takes spirit stains, and will not gum up sander. IVhen applied properly, Famowood becomes water and z weather-proof.

Ncw Producls, promolions ond soles qids

Fn@d U 19ft you cqn use to build sqles crnd profits!

Ncws

Toke-it-qlong Souno

Helo Saunas of Finland has a line of prefabricated saunas readY for assembly in less than an hour bY builders or do-it-yourselfers. Saunas range in size from individual to large family - sized units. There is no plumbing to install.

self-service art departrnents featuring oil colors, acrylic paints, and a complete selection of artist supplies. It's available in 4', 8' and 12'departments.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Pocket Colculoior

Precision-made adding machine, in two difrerent models with new design features, comes from Addiator of West Germany. Called Sizematic, it adds, subtracts & converts dimensions, decimals and dollars and cents amounts.

The complete package includes: walls, ceiling, floor, carPet, heater, unique ttKonno" sauna rocks, electrical controls, door, light, benches.

Priced from $495 complete, Helo Saunas can be installed indoors or out; can be dismantled, and moved with the rest of the furniture.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Promotion Compoign

Replacing difficult mental counting that requires full concentration by easy strokes of a stylus that require just a little attention and no thinking at all, each new model is capable of saving a lot of time while eliminating fatigue and errors.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

New Noils

A lilULTl-]{EltlA campaign for Deco Trim Magic Mitre kits was unveiled by Maywood Inc. May-. wood will rrearch various oombinations of newspaper, TV and direct mail advertising in a series of test markets. The product is prepackaged, ready-to-assemble door moulding.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 9ll0l.

Artisl Moteriols

Graphics attract attention, colorcoding tells the consumer what to buy, and protective packaging assures clean merchendise and full content..

These are features of self-contained,

L 4 oz. window box has been added to the line of colored interior panel nails offered by the Philstone Nail Corp.

The package is packed 10 to a counter display; 20 displays per master carton for a new weight of 50S.

\ilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Forming Tope

Formica Corp. has announced the introduction of Formica forming tape which permits forming Formica laminate to very tight outside radii.

When applied to the surface of detorative laminate prior to actual forming, forming tape allows horizontal grade laminate to be formed tn a 31t6" radius for woodgrains and patterns and to t/4" for solid colors, without cracking or blistering.

Formica forming tape is a watersoluble, adhesive-treated cloth consisting of tightly-woven glass fibers.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

5o Who's Edgy?

Goldblatt Tool Co.'s bronze edger has the same "turned-up-endst' desig! as their stainless steel edgers.

The bronze edger is cast in one place and the face is micro-polished.

The body is 6" long, 2V+" wide with a %" deep lip on a Yr" radius, It weighs 18 ozs. and sells for $4.45.

TilRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Jefierson Finger

Thomas Jeferson finger pattern from Bangkok Industries is available in Thai-teak, kerriwood or karpawood in paperfaced, unfinished panels. Bangkok's pattern can be fin-

ished in natural sealer, walnut brown or coffee brown.

The pattern is available in 9'x 9" field blocks surrounded with lY+" an- gle cut pickets. Pattern unit is L2t/2" x t21/2".

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Door Molding Process

A wood-fiber-molding system for the manufacture of interior doors, that its developer says "does more with wood than any molding method yet devised," was announced by the Caradco div.. Scovill Co.

The 'door, of the deep-beveled, raised-panel design traditional in Co. lonial homes, features homogenous molded-on skin that shows the wood grain, and a one-piece molded face that eliminates panel splitting, ehecking and shrinking, and discourages warping and swelling.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Cross Sown Wqlnut

4x8', 4x9', 4x10' with other sizes available on special order.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Rolling Along

Essex - Graham Co. announces "giant woodmart," a man-sized roller designed for every day use by painters and do-it-yourselfers.

foam system supplied by the CPR div. of The Upjohn Co.

Artists and craftsmen carve or sculpt the original master or prototype, usually in traditional materials, from which molds are made by U.S. Polymatrix preparatory to casting the items in quantity.

Items may be had with any finish desired.. , or may be purchased unfinished.

TilRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Brqss Bolloock

An economical brass ballcock is announced by Mansfield Sanitary, Inc. Desigrrated as No. 10, it is said to operate quietly and efficiently at all

ilE PlnAil of a mountain mill timber saw and the tiny avenues of primitive life that once called a forest tree home are catght in cross sawn walnut and distressed hickory, @__Miqbord patterns from Abitibi Corp.

WRITE: Ihe Merchant Magazine, 573 So, Lalie Ave., Pasadena, Calif. 9ll0l.

Aggregote Ponels

Unusual design treatments are achieved with U. S. Plwood's new Sanspray stone-on-plywood panels.

Its outstanding feature is the super-size hardwood handle balanced for painting comfort. Other advantages include a heavyduty steel cage and frame both chrome plated for long life; threaded end with metal ferrule, for extension pole; and the extra-wide frame to accommodate long nap covers.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Free Reader Service

For further informotion on oll New Producls qnd New Litero. ture, write The Merchant Mogo. zine, 573 So. loke ,{ve., Poso' deno, Colif. 9l l0l. Pleose men. lion issue dote ond poge numbel so we cctn process your reque$' fqsterl

Woodworker's Dreom

A 44,000 sq. ft. storeroom filled to the ceiling with thousands of "carved" items gives you the feeling of having wandered.into a fifteenth century woodcarvers' guild. The items are really made from a urethane

water pressures. It features smooth finish red brass castings, split-proof seamless copper tubing, lifetime nyIon valve seat and squirt-preventing split leather $rasher.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Multiplex Disploy

A versatile multiplex display, which can be used to show the full range of colors, patterns, and textures is available from Marlite Paneling.

Diagrams are provided to indicate suggested layouts for this display, but it can be tailored to specific products.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Copper-Aluminum Wire

General Cable Corp., announced its plans to manufacture and sell a new copper-aluminum building wire.

General Cable claims the product costs less than conventional copper wire and assures the same electrical performance as the conductor it replaces.

The new wire metallurgically bonds copper to an aluminum core.

TilRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Humidifter Sqles

Small aggregate panels create a modified mansard roof with dormer windows (see picture).

Tvo sizes are available. The panels come in seven colors. Panel sizes are

A display, holding a full range of humidification equipment and parts, is available from NBL Humidimatic, div. of Hadley Products Co.

Occupying a little over 2 eq. ft. of

floor space, the display is constructed of corrugated tubing with holes for display hooks. It stands approximately 5'6" from the floor and is supported by four aluminum legs.

WRITE: The Merchant Magazine, 573 So, Lake, Pasadena, Ca, 91101.

t'Beom lntt

Stick-Up Timbers by Poly Designs, Inc., ane simulated to defy detection after installation by even the practiced eye of a professional.

Stuck-Up timbers weigh half a pound per lineal foot and can be installed in minutes without special equipment in a sirtgle operation.

Made of rigid urethane foam, beams measuring in any size from 2" x 4" up to 8" x 12" come in light or dark chestnut plus twelve antique decorator colors.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Stqin Line

Rustic-color, a new competitively priced stain line that includes only

Wcr|etn Lumbcr ond luilding Atotcriqlr f

eight colors plus black and white, has purpose gtade, .O6T thick, and in just been introduced by Graham postforming grade, .051" thick, with Paint & Varnish Co. satin flnish.

It comes in standard sizes 24 to 60" be expanded to 24 shades by adding wide, and 60 to 144" long. only minimum quantities of univer-

The eight ready-mixed colors can

WRITE: The Merchant Magazine, sal colorants. 5?3 So. Lake, Pasadena, Ca. 91101.

TilRITE: The Merchant Masazine, b?3 so. Lake, Pasade"J i;u-'^6r'ior'.'-'

Pipe -Weld!1S Clomp - -

To help align pipe with fittings,

viny shietd Doors ii:$ y:,:H;'tHil,JJ "lT,#'il;

With the introduction of bi-fold welding to straight pipe, elbows, tees, doors and an expanded range of col- angles, reducers, risers, and other ors, Georgia-Pacific Corp. offers build- weld fittings.

ers a residence of pre-finished vinyl shield interior doors-uniform in appearance.

In addition to solid and hollow core flush doors, hollow core bi-folds are now part of this line.

Vinyl shield doors are available in a variety of color tones and textured wood grains.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Louon Mohogony Shelving

American Forest Products' new Lauan Mahogany shelving is availaable in either unfinished or prefinished surfaces, by quantity or single pieces.

The shelving is available in a variety of sizes, ranging from 8, 10, and 12" in width to 24,36, 48,60 ot 72" in length.

IVRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9110J..

Vonity Applicotion

Tracery, introduced by General Electric, is a pattern with a "filigree" effect created with an eye to kitchen counter top and bathroom vanity surfacing applications.

Textolite tracery is available from So-CaI Commercial Steel in a fullrange of standard sizes in general

This tool holds the pipe and fittings in alignment until they are welded.

Pipe and weld fittings up to 8" in diameter can be positioned with this one tool.

WRITE: The Merchant Magazine, 5?3 So. Lake, Pasadena, Ca. 91101.

Hove A Seot

Mansfield Sanitary, Inc, recently marked production of its 3,000,000th water-saver-equipped toilet.

Introduced in 1963, tho watersaver' is said to be the only valve with which water discharge can be stopped dur-

ing flushing to prevent bowl overflow. It is also claimed that the watersaver used in the Mohican toilet, permits flushing with less than 3 gallons of water.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Ncw LEtenatutr@

Stoinless Steel

A brochure detailing the properties and characteristics of a low-nickel fastener stainless steel has been published by Armco Steel Corp. The brochure compares the metallurgical properties of 18-2 Mn stainless with the more conventional Types 304 and 305.

Aporlmenl Living

Apartmente With Aild,ed, Liaing is a 6 p., free, color brochure that cites seven projects made more successful through extra amenities built of wood, such as balconies, decks, screens, gazebos, accent and storage walls, beams, decking and wood siding.

Gypsum Producls

A gypsum product catalog is available from The Celotex Corp. It covers regular, fire resistant, foil backed, predecorated and vinyl-faced gypsum wallboards. The catalog describes a complete line of accessories including metal studs, track, corner bead, furring channel, resilient channel and vinyl joint compounds.

Toilet Comportmenls

Toilet compartments, urinal screens and dressing enclosures with a bright, new look are featured in a free catalog-T oilet C om.partments 1 9 70-from Formica Corp.

Industriol Housing

The Retail Lumber Dealers Foundation announced the publication of a report on Industrial Housing and, The Retail Lumber and Building Material Dealer. The study is broken down into the buildihg material dealer and a changing housing industry; the market potentials in housing; operation breakthrough and industrialized housing and the future.

Freight Rqtes

Available to lumber manufacturers, shippers and buyers is the Western Wood Products Assn., just-revised, $6 a copy, 30 p. freight rate circular, No. 925 reflecting the June 9,5/o rail hike. Also available is the newly re. vised freight rate map at 26 cents each.

Stoinless Alloy

An 8 p. booklet is available from Armco Steel Corp., describing Arm- co's stainless steel alloy that offers a combination of very hirgh corrosion resistance and strength. The Cr-Ni- Mn alloy-Armco 22-13-6-is commercially available in bar, wire, and forging billets.

Softwood Stondord

Printed copies of the Arnerican Softutgod, Lumber Stand,a,ril are available from the U. S. Government Print-

ing Office. The standard is designated Voluntary Product Standard PS 20-70 and became efective September 1, 19?0.

ABS Resistonce

A 4 p., color brochure describing the chemical resistance properties of ABS (acrylonitrile-butadiene.styrene -whew!) to household chemicals and cleaners has been published by the ABS Institute.

Merchondising Pockoge

Conwed ofrers lumber dealers a complete "merchandi'sing package" for promoting and running a truckload sale of Conwed ceiling tile and suspended ceiling g'rids and panels.

Free Reader Service

For further informotion on oll New Producls ond New Literoture, write The Merchonl Mogozine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleose mention issue dote ond poge number so we con process your request foster !

Shokes ond Shingles

A 4 p. brochure on fire-retardant red cedar shake & shingle roofing materials is available from Koppers Co. The illustrated booklet covers Koppers Class "C" shingles and shakes, and a new Class "B" shingle roof system.

Fork Lift Allochmenls

A 4 p., free color brochure describing 24 fork lift tractor attachments being manufactured by Little Giant Products has been published. The attachments shown are mechanically, hydraulically, or vacuum activated.

lood Tests

Strength of Structural Lumber Und.er Combined Bending and Tensiott Loading explains test results when full scale structural lumber was subjected to failing loads under combined tensile and bending stress.

Lond Use

The National Assn. of Manufacturers has a 16 p. booklet, Shari.ng the Land, which points up compatible multiple uses of land for both economic development and recreation. Copies are available at $10 per 100.

Inlerior Doors

A color brochure detailing specifications and construction of vinylshield interior doors is ofrered by Georgia-Pacific Corp.

Hidden Proteclion

A brochure from Mortell Co., describes the many ways this coating and sealant manufacturer serves metal fabricating industries, as well as the home weatherstripping market. The varied products of Mortell help prevent corrosion, deaden sound, retard flames, kill germs, block wind, cold and heat.

Recreotionol Vehicle

A 300 p. dealer catalog for the recreational vehicle industry and leisure living lines from Boulder Parts Cotp., lists over 50,000 products along with complete information on snowmobile servicing for all rnakes of engines and for all types of ignitions.

lube Beyond Oil

Lubrication Beyond, Oil, a 24 p, pocket-size booklet published by Acheson Industries, Inc., describes Acheson's capabilities in solving industrial lubrication problems that are beyond the limitations of oil.

Siding Brochure

A color, 6 p., illustrated brochure on vinyl-bond Insulite siding emphasizes how Boise Cascade factory-finishes its siding at less cost than a builder can. Cost-conscious builders can see photos of various vinyl-bond sided houses, apartments and condominiums.

Sell Poneling

Georgia-Pacific offers the building material dealer free copies of the 16p. brochure, Tips on SeUing G-P Factory Finished, Paneling with information on decorative paneling finishes, guarantees and installation techniques.

Sofety Co,tolog

The bi-annual 1970 motion picture catalog dedicated to safety can be obtained free from the National Safety Council. This year the catalog has a greatly augmented supplement, listing a large consignment of newly acquired subjects, featurihg super- visor training, on and of-the-job safety, Spanish language films, office and fire safety.

Cobinet Styles

The Latina style and finish kitchen and vanity cabinets, manufactured by the Long-Bell Div., International Paper Co., are pictured and described in a four-color brochure.

Buyer Directory

Called the Directory of Premiurn and Incentioe Bugers, from Salesman's Guide, Inc., the 596 p. volume lists 11,537 firms that buy premium and incentive merchandise.

\Y/ITH a remarkable turnout of vY eight past presidents, Oakland Hoo-Hoo Club f39 installed Dwight Curran as presidento Ron Delisle, vp., David Mensing, sec.-treas., Dave Jopes, sgt. at arms and directors: Manual Lavrador, Joe Casella, Verlon McKinney, Bob Gerhart and Jim Henderson.

Past presidents in attendance were out-going president, El Werthman, Lew Godard, Vic Roth, Ralph Boshion, Bill Chatham Jr., Tom Jacobsen Sr., Jim Hendrick, Frank Tim. mers and Herb Farrell. r

San Joaquin Slate Selected

I{AMKnott has been re-elected rr president of San Joaquin HooHoo Club, heading a slate including: Jean Hartsock, northern vp.; Al Smith, southern vp.; Bernie Barber, Jr., sec.-treas.; Wally Kennedy, sgt. at arms; George Haire, vicegerent snark.

Directors are Jim Duart, Earl Ruth, Bob Schlotthauer. Don Valkcr and Bob Wright.

Dick Holt, Holt Lumber and Ken Gorton of A & M Lumber Co. tied for low gross in the golf.

Low Net was won bv Rav Noble of Visalia Lumber Co. Seconi place was won by Marion Snead, Ham Knott was third. Charles Schaeffer and Art Mathews tied for fourth.

Blind Bogey Mathews Trophy was won by Dennis Gafiney, longest drive by Charley Mathews. Closest to the pin was won by Dick Kefie, high eross by Glen Drake. The Sequoia Forest Industries Team Trophy was won by A & M Lumber Co.

can Forest Products. (3) Jim Harison. Nick Delarde, GP. (4 El Werthman, Western Dry Kiln; Lew Godard, Hobbs Wall; Gary Stewart. (5) New

EtECTl0tl nite and (1) Gary Steryart, American Forest Products; El Werthman, Western Dry Kiln. (2) Dick Polsby, GP; Elmar Brock, Ameri-

club president Owight Cunan, Evans Products with Ralph Lamon, Lamon Lumber. (6) Ralph Boshion: Victor Roth.

BAR IEI{DERS (1) Bob Lewis and Don Hendrickson, Madera Lumber, and Craig Gaffney. 0) Charley Schaeffer, Citizens Lumber; Bob Reid, Reid and Wright; Damon Bailey, Valley Wholesale Building Materials. (3) Brooks Schaeffer, Dinuba Lumber; Dick Keffe, Sequoia Forest lndustries; Ray Noblq V,isalia Lumber. (4) Don

and Gary Johnson, Citizens; and Jim Duart, American Forest Products. 6) &rving crew: George Coe, Sequoia Forest Industries; Randy Janes, AFPC. (6) Craig Gaffney, Bonnington Lumber; Ray Noble, Visalia Lumber; Brian Bonnington, Bonnington Lumber; Dennis Gaffney.

Posltlons wanted 251 a word, mlnlmum 22 words (22 words : $5.50). All others 351 a word, min. 20 words (20 words : $?,00). Phone number counts as one word. Boxed ads $1 extra. Fancy headline or borders $2 extra. Box numbered ads add $1.

HELP WANTED

WHOT.nSALE LIIMBER]YIAITI lor Southern Callfornla area, Should be experlenced in softwood, LCL and truck and traller selling. Excellent opportunity for right man. Send resume to box 55, c/o The Merchant Magazlne.

SALES TBAlNEE-opportunlty for ag- gresslve young man to learn hardwood lumber business wlth largg establlshed flrm. Salary commensurate with experience. Penberthy Lumber Co., 5800 So. Boyle, Los Angeles, Caltf. 90058, (213) 583-4511.

SAT.TTSMAN-Experienced outside retail lumber with established following of contractors. Car, salary plus commisslon. Excellent working condltions. Volume yard. Our 70th year. Barr Lumber Co' 70742 Los Alamitos Blvd., Los Alamltos, Calif. Robert L. Reed, (?14) 52?2885, (213) 596-4475.

1IIILL ]uAN for lumber yard, capable of setting up stickers and resaws, oversee- ing men and estimating costs. Our ?oth year. Barr Lumber Co., 70fi42 Los Alamitos Blvd., Los Alamitos. Calif. Robert L. Reed, (774t 527-22a5., (.273) 596-4475.

GROWING wholesale lumber dlstribution yard requires aggressive outside salesman with experience. Should have following. cood opportunlty for right man. Write P.O. Box 3285, Orange, Callt. 92665.

rcft6l6ung

Personnel Service of Los Angehs

Management Placement Specialists

We rrc the top erc.utlve plrccn€nt spc' clr||stt lor the rctall ||tmb€r and holdwrre hdustrles wlth 20 trstlolwlde offices. Or|r rcputrtlon has grown to such s dcercc thrt todry, hundre& of top firBs throuShout thG counhf ca|l Roth Young cxcluclvc[r when thcy necd quruffcd Daag,cment personnel.

If you havc $5 ycors'expcrl€trco ll open dons, merchrndlclng or buylna but yoil sre not belng edvenccd commc[surdG with tDur crpaDl[tlcs-sED Ugt Wc heve cov. erel cllentr looklng trow for aggresdvo promo[rble n.nqgeil€nt sd they tro conprnlcs wherc pertormlrco and abllty rre qulckly recognfued atrd rcwardcd. Th€se frns oficf, top solerlos snd grcat bon[Ees as well e! outdandlng aDd comDrch€nslve bcn€fitr. Yo|rr ono call or lctc? to our offce wlll glvo yoo th€ conplcte Industry plcture. Don't plss up th|s opportunityt

20 0ffices coast to Goast

Gflassflfffied Adven'tfisem@mts

HELP WANTED

WANTEDdistrlbutors to sell proven decorative wood products for an established 10 year old company. CalI or wrlte Davld Leber, Amerlcan Decoratlve Trlm, 650 S. Reservoir St., Pomona, Calif- (?14) 623-83yt.

LOOKTNG FOR GROWTH?

AMEnICAN Forest Products Corp. needs an experlenced lndustrial lumber salesman. Please send resume. All resumes will be held in strlit confldence. Write box 59, c/o The Merchant Magazlne.

BUSINESS

OPPORTUNITIES

tr1OB SAlD-Wholesale, retatl bullding material warehouse located in the San Fernando Valley area ot Los Angeles. Write Box 49, c/o The Merchant Maga- zine.

I'OR SArn-Retail building materials yard and bullder's hardware store. Western Washington County Seat town, Real opportunlty for individual operation. WiU seu entlre business or sell inventory and rolling stock and lease building. Wrlte Box 57, c/o ?he Merchant Maga- zlne.

Names of advertlsers uslng a. box nirmber cannot be released. Addr€ss all re- plies to box number shown ln ad ln care of Tho Merchant ll[&g8zlne, 5?$ So, Lake Avo., Pasadena, Caltf. 91101. Deedlino for copy tr the 20th. To csll ln an ad: (213) 792-4098.

POSITIONS WANTED

EXPERIENCED in buildtng material and softwood retailing, take-off, credlt ad- ministration. Deslre manager, asslstant manager or asslstant to key execuilve. Detalled reply. Prefer Bay area-central California wlth stability. Excellent healih, c-ollege, 43, resourcelul. presenuy employed other fteld. Reply Box 88, c/o The Merchant Magazine.

SERVICES OFFERED

iIOIrNNY TIITI LUI,IBEB LOAI) SIGN Pn.INTER

Speciallzlng ln danger flags, slde- load signs, Job cards, etc. John Weller's Prlntlng, ta42 W. 169th St.. Gardena, Calll. 9O2/t7. phone (21A) 676-7522 or 323-7606.

Your classified ad in the Merchant Magazine will be read by decision makers in Arizona, California, 9olorado, ldaho, Montana, Nevada, New Mexico, Oregq4, Utqh, Washington, and Wyoming.

SURPIUS CEDAR FENC'NG

Western Red Cedar Fencing items developed as surplus in milling. Utility Grade (.f2) suitable for industrial fencing.

LENGTHS ? TO 5,-Unitized to specified lengths

lx4andlxLS1S2Egreen

2x4and4xtl-S4S

Also Sound Tite Knot and Clear boards available lor immediate shipment.

3960 Wilshire, f.A. (2131 38S64112

100% Employer Retained

INVITED

,

LO3 ANGEIES

IUTAEER AND TUIABER PRODUCIS

Al P.ircc Conpony .......--'.-...--......-...-.(2131 626'5601

Ancricon Foral Productr, IW&J Div'..(2131 773-92OO

Ameri(on Forcil Producls, TWIJ Div., (Vqn Nuyrl -...............(213) 786-7056

Boire Coscodc, Union lunbcr Rcgion.'(7|,1) 5U'O611

Conror Iunb.r Solor ......---.-...-.--..,(2131 68,1-2102

Coo Hcd lunbd e Plywood -....-.---....1213] 83/t-526t

Cowon Forqf Indurlriq ..--..---....-..--..-..-(213) 451'5601

Doolcy & Co. ...........--......................--(213) ED 6"1261

Es:lcy & Son, D. C. ...-.-......................(213) RA 3'l 147

Eubqnk & Son, 1,. H. .-.-......----...-..........(213) 678-3887

Euscnc-Williqmrlt. Lumb.r Co. ..........(213) 678-6563

For Wqt Fir Sqtc -.--.-.-....--.-.-...--.--.....(213) 2,t5-3131

Fir & Pin. Iumb.r Co. .....-.....,...-....--.-(213] Vl 9-3109

Fountoin lvmbcr Co., Ed.--.-......----..-...(213) I'U 3'1381

Frcnonl Fotrsl Produclt ..-....-..--.......(2131 RA 3-9643

Goltchcr Hqrdwood Co. .--------------..-(2131 PL 2-X796

Georglo-Pocific Corp. llunborl -.--...-..(21 31 686-091 7

G@rgio-Pocilic Corp. (Plyvodl ..........(2131 968-5551

Gorgio-Poclfic Corp. .----...-----...-.-(2131 686-1580

Hcxbcrs Lumbcr Sqlc -..-...............-..-.--l2l31 77 5-6107

Hill Lvmbcr co., t\{ox --.-..-.---...----..--..(2131 l,{U 4-2610

Hoovd Co., A. t. ..............................-.(2.|31 283-9078

Hulf tunbcr Co. -.--.--..-------...-..-........-..(2131 sP 3-48/46

Hughcs Lumbcr Sols Co...(213) 215-5553 & 211-5810

lont-Stonfon lunbcr Co. ....-.--.-.-.....(2131 968-8331

Morquorf-Wolfa lumbcr Co. -...-....-..-.-.(2131 625.1 191

,rlutuol Moulding ond lunblt Co. -..-..(2131 FAl.OA77

Neth Lumber Sqla, A. W. ..............{2131 872-1280

O|good, Inc., Robcrl S, -.-....,---...--..-.....{213} 382-8278

Pocific lumbu Co., Thc ....---..-----.-....(213) CU 3-9078

Pon Ariqfic Trodins Co., Inc. .-....-...----(213) 268-2721

Pcnberthy lvnber Co. --.-..--.--........,..--(2131 lU 3-,t51 |

lolqndo lumbcr Co,, Inc. -.-.-...-.(213) ZEnilh 9.88/t3

Roundr Lunbcr Co. --..-.-...-.--.-..-..---.-.-..(2131 686-0917

lcl Iumbcr Scricc ...................-...-(213] 232-5221

Sinmonr Hordwood lumbq Co. --..--..--(2131 723-6156

Simpfon Buildins Supply Co. .-...........-(213) 773-8178

South Boy Rcdwood Co. .....--.------..-.-.(213) 860-7791

Soulh Boy Rcdwood Co. -..............(Zlal 637-5350

slohl lumbcr Co. ----....-.----.-.......-.-...-(2131 AN 3'68'l'l

Slqndq.d lumber Co,, Inc. ....-....-.......-(213) 685-/4041

Sumnil l,umber Co. .---..--.-..........--..--.---(2t3) 636'5715

Swoncr Hodwood Co. ...--...........-..-.-,.1213l. 215-5761

5un Iunbq co. -...'....-.--.--.-'....-.---...--.(213] 831-0711

Tqcomq lunbcr Solc!, Inc. .---....--.--...(2131 MU l-6361

Twin Horbon Sols: Co. --...--.------...-.--...(213) 625-8133

Unitcd Whlrq. lumbcr Co. ---...--..--..-.(2131 OV 5-5600

Unitcd Slol.r Plywood Corp, -...-..--.----(2131 tU 3-34/al

U.S. Plywood Corp. (Glcndolcl -.........(2131 Cl 4-2133

U.S, Plywod Corp. (tong Ecochl ..-.......--.-.-HE 2-3901

Voncc Lcmbcr Co. ----.--..-----.---.-....--..(213) 968-8353

Wcndling-Nothon Co, .-..--......-......-....(2131 CU 3-9078

Woycrhocuser Compony .-...--....-........--(2131 Rl 8-5,151

Worchours (Anqhciml -....-..-.............(7141 772-5880

TREATED ]U^,IBER-POTES-PlrlNGS-IlEs

Koppcrr Compony ....(213) 830-2860

Traqtod Polo Euildcn. Inc. -------.--..---...(714, 986-1166 tir r.t woRK-DooRs-Mour.Dt NGs-

8U I IDI NG IIATERIATS_PAI NT_HARDWARE_ETC.

Amcricon fo.Gt Productr, IW&J Div.--(2131 773-9200

B.l.Air Door Co. ........-....-..................(2131 CU 3-3731

Ecllwood Co,, Ths .-.-.....-.........--..--....(2131 694.3601

Bcvcrly Monufocturlng Co, .-.....-..-.-....-l2l31 7 55-8561

Corycd Do[, Inc. ..----.-------..-.....-(213] 576-2515

Cu:tom lrtllh. Inc. .....-..-.....,............(2131 330-06,{9

Johnron Pcl.Dor, Inc. .-..----..---....-(2131 349.1971

Stroit Door & Plywood Corp. .-.-..-.-.-...(2131 CU 3-8125

SfFlf Door & Plywod Corp. ............(2131 111-1511

sPECtAt SERVTCES

Bdkof ltfg. Co. --...-.-.....--...................-(21 3l 875-l | 63

Collfornio lunbcr Intpcctlon S.ryicc (21 3l NO 5-5/a3l

Chorlcy'r F.ncc Co. (213) 338-1529

Coq.t Plonlns Mlll ...................-..--.....-(21 3l r{A 2-l | 8l

Cryrtol lonp Porl3 --.-...-.......--.----........(213) 938-3756

NolPok Corp. ........(2131 LU 3-1056

Roth Youns Pmqnd Scryice --........(2131 386-6,t02

So-Cql Comncrciql Sf,.al ...............---...-(21 3l 685-51 70

TUTAEER HANDTING AND SHIPPING, CARRIERS

C.Q Trucllns Co, ...........................--.....(21 3l 723-6557

b Lunbcr llo!lln! ......,...................-.(2131 596-1555

SOUTHERN CATIFORNIA

...(2131 773.9200

...12t31 773-9200

SAN FRANCISCO

Amcricon to.€3t Prodvctr, TW&J Div.-.(4151 PR 6.,a2OO

Eoirc Corcodc, Union tumbq Rsgion--(,115) SU 1.6170

Douglos Fir [unbcr Co. .--..-........-.....(4151 DO 2-6027

Forryth Hqrdwood Cq. .--.---:...-..--.-...-...-(,115) 282-0151

Georsio-Pocific Gorp. --..---...--.....-.-....--(4151 871-9678

Hof linqn rr{o<kin [umbcr Co. -.........-...(41 5] 167 -8110

Higsinr lvnbcr Co,. J, E. -.-...............(,ll 5l YA 1-8711

lomon lumber Co. .........._,...(4r 5) YU 2-137 6

Pocific Iumber Co., Thc .-.......--...-.......(,ll5l 771 -17OO

Po,omino lumbcr Co. --,---..-...-...-.--.,--.-{4151,{21.5190

Rolondo Iumber Co., In<. ....--......-.-,.-(4151 462-0600

Silmqrco Inlcrnqlionql (AFPCI -..-.-..(4151 776-12@

Unit d Slote! Plywod Corp. .---........--(,at 5) .rU 5-5005

W.ndlins-Nothon Co. ......................(415) SU l-5363

SASH-DOORS-wl NDOWS-,,^OU LDI NGS

8U I TDI NG MAIE RIATS_PAI

NI-}IARDWAR€_ETC.

IREATED I.UMBER_POTES

Koppcrr Co., Inc. .....-,..-...-...-..-.......-.-(/al5) 692-3330

Wendling.Nothon Co. .-..--------------..{/tl5} SU l-5363

SPECIAI SERVICES

nedwood lnrpe<tion Scrvicc ....--......-...-....-.,..EX 2-7880

GREATER BAY AREA

TUMBER AND TUIAEER PIODUCTS

Amcri<on forcal Produclt, TW&J Div.-.(4151 SY 7.2351

Ar<oto Redwood Co. (Eurlingome) -...--(,t15) 3,a2.8090

Atkinton-Stutt Co. .-----.-........--.---.-....(4151 3,a5-1621

Bellwood Co.. thc .....-........-.......-.--...--.(,408t 356.2600

Eonninston lumbcr Co. -.......--.-..-.(4151 Ol 8.2881

Colifornio Iumber Sqlcr

€o. .-.---.---.-(,ll5l TH l-4730

Hissinr Iumbcr Co. (Son Jorc] .,-..-.----...-,---.CH 3-3120

Hissinr lunb6r Co. (Union Ciry -..-......(al51 171-19OO

ARCATA

Ar<oto Redwood Co. .-..-.....-.-.....-...---...(707) Hl 3-5031

Cqlifornio Pocific Sqlcr Coro. -..--.....--17Q7) VA 2-5151

Hofme: Lumbcr Co., Frcd C. ------.-------.-1707t. 113-1874

Joms lodwood Sqlc .....-.-..-..-..-.-.-.----I707l 822-1611

Simpron Building Supply Co. .-.---.-------l707l 822-037 | Slmpron Timbcr Co. --..--........-...-....-..-.(7071 822-037 |

foconq Lunbcr Sqlqr, Inc. -.----.---------17071 VA

NNtrRGHANT NNAGAZINtr BUVtrRS' GUIDtr

PACIFIC NORIHWEST STATES

EUCENE Al Pclrca C.mpony ............--.-...-.......-..15031 342-3663

Eugonc-Willlon.tlc Lunb* Go. ..--...-(5031 345-0141

Frcmonl For6i Producb .-.------.....-..-15031 Dl-3-9267

Gorslo.Poclflc Cclp. ------...-......-.-(5031 345./4356

wHtTE CtW

Andicon fmt Produclt, TW&J Dlv...(5031 312-5128

U.S. Plywood Corp, ..-..-.....-.............-..(503) Dl 2.1 | I I Wcycrhocurcr Co. ....-..--....-........----....--(5031 3/42-5531

CRANTS PASS

Twin Horbor Sol.! Co. .......-.---....--.-...-(5031

Sinpton Buifding Supply Co...-..--.-....-l205l 126-2671

3POKANE Go6lo.Pocific Csp. ..-..--.....---.----....(5091 fE5-29,a7

lundgrcn Drolcrr Supply, InG. .--..-..(5091 ,AA7.2126

Wcyrrhocurc Co. ...---.---...-......-..-..-....15091 XE 5-2162

TACO'ItA

G.o'rlo.Pocilic

Co. ...---.......-..-..-...--.-..(5031 CA 6-6661

U,S. Pfywd Corp. ............................{5031 CA7-0137

Wcyorhocvrcr Co. --..-..-.........-.......-......(5031 226-1213

TIDDIE C & D lunbcr Co. ......-.......-.................15031 871-2211

sAlEtt

U.S, Pfrvood Corp. .-..---.----.........-......(5031 CA 7-0137

SPRINGFIETD lcboro lumbs Co. -...--.........-..--.-.-..-.(5031 7a6.8411

Woycrhocura Co. .......--................-.....(503) 226-1231 IDAHO

BOISE U.S. Pfywood ..........(2081 312-3566

IDAHO FAIIS U.5, Pfywood .....-....(2081 522-8i91

ROCKY IIOUNTAIN STATES wYomlNc

CHEYENNE Eoddington.Chcy.nnc, Inc.

0ts[]fuAR[trs

GREGORY AttEII

Greg Allen, 32, died October 4. He was'critically injured in an auto accident, April 14, and never regained consciougness.

He had managed the BerkeleY warehouse of Georgia-Pacific since March, 1968. When he graduated from the University of Oregon in 1961, he went to work for G-P as a trainee in Portland.

Mr. Allen received the Presidential Award for 1969 as the Outstanding Branch Manager in the Western Region.

Besides his widow, Barbara, he leaves two daughters, Missy, 2 and Chrissy, 1; and his parents, Mr, and Mrs. Ke:rneth G. Allen, Portland,

ROBERT F. M()EDE

Robert F. Moede, 54, died Oct. 2 after a heart attack during a bowling tournament in Las Vegas, Nev.

He joined the Frank Curran Lumber Co. at Santa Ana, Calif., after WW II, rising to yard suPerintendant and Iater purchasing agent. When the yard closed in 1966, he moved to CoI-

worked as

Mr.

is survived bY his widow, Florence; daughter, Joan BesseY; brother, Jay; and Father, Fred.

Cedar Specialties Ponderosa Pine White

"The Dealer'

We give our dealer customers service . . . ncDt competition

INLAND LUMBER CO.

When you see our trucks on the road, you can be sure they are headed for lumber dealers. That's because when we say,"Wholesale Only," we mean it. Since Inland Lumber was formed in 1946. we've done business that way. This is one good reason for doing business with lnland . but there are a lot more.

We are direct mill shippers. Our inventoty of competitively priced West Coast forest products is the largest in Southern California. We have complete milling facilities. Besides lumber, we handle a full line of other building supplies.

When you are looking for a wholesale lumber company that believes in giving its customers service. not competition . call lnland.

All "Diamond Clad" doors stocked and sold in this package: 3" Bevel on 2 sides and l/8" undersize in width. Four edges stained to match the faces. Plastic bagged for added protection.

The company that gave you the successful pre-painted Navaho White Hardboard Doors