BEL-AIR D00R C0. presents...

The Gibraltar Series The New Sensation 0f The Door lndustry.

. The GIBRAIIAR line is made of reinforced polyester, and is stronger with the ability to take more impact o The look and feel of fine woods o Finishes: Choice of Walnut, Avocado and Desert Gold o Doors are permanently pre-finished

. Sealed in protection that no paint can grve o Doors are Stain Resistant

. Doors are Weather Resistant R0lrDEtt forn'ly cAl,tFoRNtA tuMBER MERCHANT MerChondising ond News leoder since 1922

II(IYEMBER, 1970 votuilE 49' ll0. 5 mmmmflnlnlufllnmsm MAJOR NEWS and FEATURES illtunrutttllunfliltttuttttllttlllllllru[

AFPC'S JOHNSON RETIRES AFTER GREAT CAREER,

J. C. PENNEY PUSHES FLOORING AT NEW STORE OPENING

ST. MALO'S FULL COMMITMENT TO MER,CHANDISING

IT HASTA BE SHASTA _ ?th GOLF TOURNEY

FREMONT GETS GROWING WITH NEW DISTRIBUTION YARD

SELL YOURSELF 1stSMOOTH SELLING SERIES

Eilttor David Cutler

Aesoclate Eilitor and Advertlsinc Productlon Mgr. Richara Heckman

Circulatlon Marsha Kelley

REPBESENTATIVES

NOR,THERN CALIFORNIA & PACII.IC NORTHWEST

Cal Woorl, advertising and news' 5 Genoa Place. San Francisco' callf. 94133. Phdne (415) 391-0913. San Francleco Bllltng Offtce' 2030 Unlon St., San Francisco' calif. 94123. p56ns (415) 346-6000.

SOUTIIERN CAIJFORNIA'

Ted TlBs. advertising and news' 5?3 so. Lake Ave., Pasadena, CaIifornia 91101. Phone (213) 792-3623 or (213) 192-40ga. NDW YONI( Btllincslee & Ficke, Inc., 13? East 36th St.. New York, N. Y., 10016. Phone (2f,2) 532-1632.

MIDWEST Richard Hecklor, advertising and news. P. O. Box B, Xenia, Ohlo e5385. pnone (5r3) 372-6471.

EDITOBIAL OF'T'ICES

WESTERN LUMBER & BUILDING

LASC

2OTH ANNUAL MANAGEMENT CONFERENCE

SPARK MAPLE BROS. MOVE

DON'T BLAME LUMBER, FOR HIGH HOUSING COST LADIES

BR,OWN

S.

MATERIALS MERCHANT IS PUb- lished monthly at 573 So' Lake Ave.. Paeadena, Callf. 91101, Phono (213i ?92-8623 0r (213) 792-4098 bv California Lumber Merchant, Iirc. Second-class postage rates pald at Pasadena, Callf., and additlonal offices. Advertising rates upon request.

Subscriptions

ChanEe of Adilrees-Send subscrlp- tion orders and address changes to Circulation Dept., Western Lumber & Buildlns Materials Merchant, 5?3 So. Lake Ave., Pasadena, Calif. 91101. Include address label from recent issue if possible, plus new address and zip code.

Subscrlotlon Bates-U.S., Canada, Mexico-and Latin Amerlea: $4-one year; $?-two years; $g-three years. Overseas: $5-one year; $8-two years. Single coples 501. Back copies ?5c when available.

Tho Merchant Ma,gazlno serves the members of the: Arizona Lumber & Builders Supply Association, Phoenix: Lumber Merchants Association of Northern Callfornia, Los Altos: Montana Buildins Mate- rial Dealers Association,-Helena: Mountain States Lumber Dealers Association, Salt Lake City and Denver: Lumber Assoclatlon of Southein Californla, Los Angeles; Western Buildlns Material Assoclatlon, Olympia,-Washlngton.

Ihe Merchaiit

i,s an'i.ndependent magazi,ne, for the lumber and, bui,ldi,ng matenals industrg, concentrating on mer chandising, rn&na g ernent anil accurate, factual neuts.

A great prefinished line is just the beginnitg.

AM-PLY ofiers you more. With fine handcrafted veneers for our premium President series. And striking color-tone print$ for our Missi,on and Casti,Iiarz series. We've created the warm, inviting appearances so essential to prefinished paneling sales.

That's just the beginning profit minded dealers need more. So we've included fast service. responsible pricing, in-depth inventories and nearby distribution centers. And we have handsome new promotional aids to help you boost sales.

That's what AM-PLY is all about. It's the only prefinished line you need to stock from now on! Contact us at P.O. Box 3498, San Francisco 94119, or betteryet, phone any one of our nearby distribution centers.

American Forest Products

growing with you since 1910 in lumber,