vestment

lights, brick skirts, screen doors and the like. As the first in the area to seriously get into this kind of selling, they have already tapped the market (about 5,000 mobile homes in the general area) for monthly gross sales between $5,000 and $6,000.

In not only mobile homes, but all kinds, they work toward being the recognized source for everything that goes into the home. Installing is left to applicators.

employee training. They have bcen very active in getting manufacturers to come in and set up training sessions for employees. While these training periods are almost always after the working day and are voluntary,

Story dI a Glonce

Million dollar bet on the future of the merchandising concept in retailing is made by small town firm. Bet is well hedged by longrange planning, thorough preparation and good people.

l00o/o sign-up and attendance by employees is the rule. "They really want to learn; we are very enthusiastie about their enthusiasm." Meredith relates.

Advertising and promotion is cur'rently allocated between ]t/r/6 to4o/o of the gross. It probably will drop ofr slightly as they get beyond the introduction stage of telling the public of their new location. The bulk of the spending is done in local newspapers and through the classified section of the phone dirsciqly.

New store hours reflect the consumer's wishes: Sat.,8 am,-4:30; Sun., 9 am..4 pm; Mon.-Fri., 7:30 am.-S pm.

A department to handle mobile home fix-up and installation connected sales is situated by one of the side doors. Already an active profit maker, it stocks piers, pier jacks, adjustable saddle jacks, flooring, indoor/outdoor carpeting ornamental

Aluminum storage lockers were used successfully as a leader when they had their grand opening in September. They continue to be a popular item as do vanity sets, which sell at a rate of seven or eight a week. Proper display is the secret to getting the vanities to sell well, they say.

Other officers in the family.owned business are Jim Gauthier. secretarv and E. J. Gauthier, president.

AM()NG the 200 present (l) Jim Hawkins, Red Bluff Moulding: Ed Samuelson, Andy Krull, C.S.S. & S.B. R.R. (2) Rov Dunbar, North Vallev; Frank Reed, Frank Reed Lumber. (3) Jerry-Holmquist, McCloud R.R., R. C. Raley. 0re.Pac Lumber and Harold Benedict, McCloud. (4) Hank Feenstra,0re-Pac; Glen Butler, Carolina-Cal Lumber; Carl Thomson, Meek Lumber; Verne May, Carolina-Cal. (5) Al Kerper, Paul Bunyan; Lloyd Webb, Vance Lumber. (6) H. A. "Swede" Matheson, and H. E. Vaughn, Reno Millwork; Tony Denio. (7) Bob McKean, McKean Lumber; Russ Eradshaw, International Paper; Bill Long, Mid-Sierra Lumber Sales. (8) Charlie Mickelson, Shaw Mickelson Lumber; Al 0'Brien,

Collins Pine. (9) G. E. Thorne, Burlington Northern; Lou Boud:eau, H. G. Butcher, Burlington, Don Michelson. (10) Jack Tweedy, Tweedy Lumber; Wayne Murphy, Diamond National. (11) Lloyd Webb; Glen Forney, Shasta Moulding; Sam Boskins, Douglas Lumber (12) Keith Molan; John King; Paul Mundinger; and new Snark of the Universe Larry Owen. (13) Chuck Rose, North Pacific Lumber, Al 0'Brien, Collins Pine. (14) Bill Anderson, Don Crane and Frank Dancer. (15) Chuck Rose; John Diemelenz, Diamond Ntl. (16) Roy Dunbar; John Scaggin; Gene Sjostrand, Richard Hautzinger. (17) Jack Dasch, Dier Lumber; Don Crane; .lohn Casey, Sierra Mountain Mills; Larry Whit- taker, R. F. Nikkel. (18) Martin Cooper and Robert Jensen, Cooper's Mill; Fred Haynes, State Box. (19) Ed 0'Kelly, Wisconsin-Calif.; Don Maylor, W.P.RR; Paul East, Cheney Grant Lumber. (20) Alev Shearer, D.&R.G. RR; lerry Holmquist, McCloud RR; Chipper Mills, D. & R.G.; Harold Benedict. Ol) Don Pagano, Santa Fe RR; Chuck Thomas, Rock ls. RR; Phil Fields, Pozzi Lumber. (22) Nordvest. Northwood Lumber; Glen Butler; Bill Main, Main Industries; Vern May, Carolina-Calif. Lumber. (23) Jerry Sheridan, Katy RR; Larry Keller, North Valley Lumber. 04) Herb Brown, Kimberly-Clark. 05) Chase lsraelson, Dorris Lumber; Paul Radcliffe, Timberlane Lumber; Earl Moore, Dorris Lumber. fN keeping with a tradition now in ! its seventh vear. the Shasta Lumbermen's Golf Tourney drew the same good turnout and enthusiastic support and participation which has characterized it from its start.

More than two hundred lumbermen and guests attended. Golf play, despite temperatures aboae one hundred, was highly competitive, with one hundred forty four playing.

Original chairman, Bruce Bair of SP was transferred by his company to Fresno, at mid-stream point of preparations and Keith Molan, Union Pacific, took over the carry