Merchant Magazine - October 1967

Page 54

Western Lumber a Building Materials

Fu"rything fro,m grcde,sfckes to lominoted beoms

When you hove o customer thot wonts something in Redwood. we hove whoi it tokes to help you gef it to him fost. Whether it's o speciolty item, or run-of-ihe-mill o big order or smoll, you don'i hove to keep o big inventory on hond. Just coll us for bigger sovings (ond bigger profits) oll 'round.

Soles ogents for leoding Redwood millsolso representing producers of top quolity Douglos Fir, White Fir ond Ponderoso Pine.

tormerl y CALIF0RNIA LUMBER MERCHANT . Accurate a'nalysis and f actual news since 1922
P.O. Box 97, Cloverdole, Colif .95425 Telephone 17071 433-481 6 Teletype V07) 578-7284 I 135 W. Hunington Drive, Arcodio, Colif. 91006 Tel. (213) 445-2896 ROUNIIS LU M BER COMPANY

Your dependable statewide source for quality products TudV

Fast

Whatever

-G. a EUGENE (BuyingOlfice)
service, complete inventories for all basic building needs - lumber, mouldings, plywood, millwork. Specialty products too -fencing, hardwood, beams, to name a few.
A Remanufacturing Plants
Buying Offices
materials for any needs at
ten conuenient locations : LOS ANGELES 42OO Bandini Blvd. LOS ANGELES (Hardwood) 4230 Bandini Blvd. VAN NUYS 15150 Erwin St. LANCASTER 4O5 West Newgrove Ave. STOCKTON Stockton Box Company 1AOO Marshall Ave. NATIONAL CITY 1640 Tidelands Ave. RIALTO 555 West Rialto Ave. FRESNO L266 North Maple Ave. NEWARK 5526 Central Ave. PHOENIX,ARIZONA Arizona Box Company 3203 Grand Ave. (r-- 5 | e(-ra'"^ llA'1"./ Eleren TV'&.1 sau,mills x?i"::ii:" ^' i{d"\ ::i"r::::i:;iif:::::i;;c :41N-'; "': f!Y"!:#u';I ^' = FRTNo",iltl;;;^tt-.-o' '-fl[iA STOCKTON; )il 4 - \ G Al_./_<_ + \-- ^--A ,,1 ^.\---- / - ,'' _-Legend: O Distribution Yards JTTTW&J Sawmiils PHOENIX i O :'.:,
your eustomers' construction needs you'll do better at Tarter, Webster
\ & Johnson distribution yards. *
Buildine
these

Kimberly'Clarkos

making lumber and millwork for'5 years.

How did they get so good so fast?

Right al the start Kimberly-Clark refused to compromise on quality. That was in 1961 when Kimberly-Clark aequired the Ralph L. Smith Lumber Company in Anderson, California, and began producing lumber and millwork.

To maintain the highest standard Kimberly-Clark immediately improved logging and manufacturing operations and set out to up-grade order processing, packagingn loading techniques and delivery. The pay-off came in a remarkably short time Today Kimberly-Glark's service and product quality is second to none. Nor will Kimberly-Clark rest on its laurels. Right now Kimberly-Clark has a new automated production facility nearing completion; one of the finest in the nation.

lf you are not already a Kimberly-Glark d istributor give us a call.

only been
Kimherlq,Clark (Cal ifornia Lumber Division) P.0. B{)X 697. AI'|DERS0N, CALlF0niltA 96007. Phone (gl6) t6b.7661 PRODUCERS OF: PONOEROSA PINE SUGAR PINE WHTTE FtR OOUGLAS FrR TNCENSE CEDAR PINE MoLDING$. JAMBS DooR FRAMES. FTNGER JoINTED & MtLL pR|MED LUMBER pRooucrs

Western Lumber a Building Materials

formerly CAI-IFORNIA TUMBER I,iERCHANT Accurole onolysis ond locluol newssince 1922

0GT0BER 1967 votuME 46, N0. 4

FEATURES

OREGON'S ROGUE VALLEY LIJMBERMEN'S CLUB HAS BIG ANNUAL MORE FACTS AND FIGLTRES ON HOME BUILDING'S FUTURE

WOOD WINS OVER MASONRY IN ARIZONA EXPERIMENTS

PLUMBING AND ELI]CTRICAL DEPARTMENTS MEAN BIG PROFITS

INCREASE IN WI]STERN HOUSING STARTS IS FORECAST

LASC's ANNUAL MANAGEMENT CONFERENCE PLANS REVEALED

BIG DEALER PANELING PROMOTION CONTEST IS ANNOUNCED

SMOOTH SELLING SERIES TALKS ON "SELLING AN IDEA''

DiGIORGIO CORP. BUYS FEATHER RIVER LUMBER CO.

ANOTHER LUMBER DEALER WINS A FREE HAWAIIAN TRIP

WARD & HARRINGTON MAY SI]LL TO AMERICAN CEMENT HARRY A.

Publlsher A. D. BeU, Jr.

Mana,slns Editor - - David Cutlel' Associate Editor antl AilvertisinE Production Richard Heckman

Circulation Depa,rtment

Jeanette Hasegawa Ptrblisllers Ilepres( tr t:rti \'(:3

NOR,TIIERN CAIIFOIiNIA & PACIFIC NORTH\uEST

Max Cook, advertising and news, 420 Marl(et Street, San Franclsco, California 94111, Phone (415) Yukon 2-4797.

SOUI'ITI'TiN CALIFOIiNIA

Jerry llicl{ey, advertising qnd news, 412 West Sixth Street, Los Aneeles, Callfornia 90014, Phone (213) MAdison 2-4565 ot MAdlson 2-0670. CIIICAGO

N.C. "lludd" Ilellow, advertislng and news, 11250 South Halsted Street. Chlcaso. Illinois 60628, Phone (312) ?48-3351. NI'W YORI( Hal I(. Poritz. advertising and news. 246 Fifth Ave., New York, New York 10001. Phone (212) Murray HiII 4-6?33.

DDI'T'OIIIAL OI'}'ICES

WESTERN LUMBEIT & BUILDING

MATERIALS MERCFIANT iS PUblished monthlv at 412 lVest Sixtlr Street. Los An'Ieles, Califorrtia 90014. -Ctrone (ll3) lllAdison 2-4565 or MArlison 2-0G70 bY Callfornla Lumber Merchant, Inc. Please address all correspondence to o[fice of rrublication. Second-class pqstags -rates Paid at Los Angeles' Crilifornla. Advertising rates upon request.

Subscription Rates-U.S., Canada, Mcxico- irn(l Latin Amerlca: $4one year; $? - two Years; $9 - th-r-ee vear-s. Overseas: $5-one Year; $8lwo years. Single copies, 50 cents. Back- copies ?5= centS when available.

(jhange 0l Address-Send subscrip- tion tjrdet s und address changes to Circulation DePartment, Wcstern Lumber & Buildine Materials Merchant. 412 West Sixth St., Los Anseles,' Calif. 90014. Include adiiress label from recent issue if Dossible. Dlus new address, zone irumber'or ziD code.

The lllerchant llagazine serves the members of the:- Arizona Retail Lumber & Builders SUPPIY Association. Phoenix; Lumber Merchants Association of Northern California. Los Altos; Montana Buildins Materials Dealers Association.- Helena: Mountain States Lumbel Dealers Association, Salt Lake Citv and Denver; Lumber Association of Southern California. Los Anseles; Western Building' Materials Association, Seattle.

T}IE MERCHANT is an i,nd,ependent rna'gazine publtshetl rnonthQ f or those rnernbers of the lumber and building materials i.ndustries uho need and want factual, accurate nexus and an ob jectiue analAsis of eaents and prod,ucts of concern to them in business.

MERLO RE-I]LECTED TO CRA PRESIDENCY SAN JOAQUIN CLUB RE-ELECTS BOB LEWIS AS PRESIDENT DEPARTMENTS 5 8 r2 14 t5 15 l7 18 25 25 28 28 34 38 40 42 48 49 50 52 EDITORIAL PAGE 4 CALENDAR 20 VAGABOND EDITORIALS 22 LMA NEWS & VIEWS 30 PERSONALS 32 THE ARIZONA SCENE 35 NORTHW]TST NITWS 36 NEW LITERATURE LETTERS NEW PRODUCT PROFITS CLASSIFIE]D ADS ADVERTISERS INDEX BUYER'S GUIDE OBITUARIES
JOBBERS DIRECT MILL SHIPPERS CUSTOM MILLING Rtt$$ T||il|BIR Speciolizing in oll grodes snd sizes of Dry & Green REDWOOD (Cleor Dry Timbers to 6116-24') c0. ptt o K5 ALSO OTHER WEST COAST FOREST PRODUCTS 8451 Son Leondro St. OAKLAND 2I, CALIF. Telephone: @rs) 562-7700
EUREKA REDD ING RED BLUFF SUSANVILLE STOCKTON SANTA ROSA lCnnl,tf-Nf O AK LAND Cue srrn oU o, PLACERVILLE t REN CARSON CITY 0 RIDGE PORT SAN JOSE SA LINA S MODESTO MERCED : 1*t=,1ff u.a _:\-. ; g ll! :::::r .lt ,) | t|s/:: ;a,ll)lft, Y* t.\: 1" ' g .- e, l: .", Wilte,Wite orPhone ALL UNDER ONE ROOF! A COMPLETE INVENTORY OF SOFTWOOD ono HARDWOOD PLYWOOD DISTRIBUTORS OF. SIMPSON PRODUCTS E. L. BRUCE CO. CELOTEX ond monv others iaI t-i+...i,lii ; 4l!.: :::-:i,@: tig.::;) tr3L: ;e"&. ' r*@-:& q@;* AUBURN .i::;;isl.) \:1::= i ,.. j lr;.:.ii;}d pitol PlytAroocl 9*.p*nnd

Reqd it qnd Weep

rnHE HORROR STORY that follows is from a I l"ft"r that was written to the Southern Pine Association and reprinted in their bulletin.

In it a retired Army man from Pennsylvania re' lates what happened when he contacted a number of lumber dealers and tried to ,buy some of the products they had for sale. While it is a true story, it is not a true reflection oI all lurnber dealers. Unfortunately, though, it does reflect an attitude that is all too pr,esent at all too many yards.

"I am retired, and in order to avoid cabin fever from boredom, I'm going to ofix up' my cottage' After receiving your Lrochure, I went into a dealer and asked for Southern Pine (I wanted rough sawn for board and batten). He didn't know what I was talking about and it seems rough sawn hasn't got' ten across the Mason-Dixon line. I then asked about stains. I wanted the kind that assisted the wood to silver with age. Again, no such thing.

ool went to another dealer-same story. Then I shopped by telephone, trying four more dealers' Stili no luck in locating pine at all, let alone Southern Pine, and no rough sawn exoepl in exterior ply which I was told was some other species. I can get rough sawn at a nearby mill but it would be green and not the easiest or best to apply.

o'I had the same trouble with a few other itemslike a free-standing fireplace. There was one on the floor and I asked the clerk about it. First, he said someone would burn himself, and I said I wasn't concerned about that because no children would be

around. Then he said he didn't know anything about it. That was it.

"Next, I inquired about roofing. All the clerk said was he didn't know' I then asked why he couldn't answer a few simple questions. He said he only worked there part-time. I[hereupon to use an Army expression, I chewed him out, explaining if he saw fit to work there, and was getting paid, he had an obligation to his employer and to the customer, to learn a little something so he could tell at least how much was in a bundle or roll. Being persona non grata by that time, I left. In another place, I asked about insulation and what the R was. The clerk said he didn't know, but it was on the package. So I asked if we could look at a package and see what was written on it. It has been an experience so far, there is no doubt about that.

'oPerhaps one should sit back and let a contractor take care of everything, but I like to see what I am getting before I order or contract {or it' Maybe I'm out of line in suggesting that your association 'Jack-up' the dealers a ,bit. On the other hand, perhaps everything sells like hot cakes any way, and it isn't needed to prosper.

"Meanwhile. I talked to a contractor and he wants to apply aluminum siding or asphalt shingles. Wood apparently isn't his idea of the best finish. Well, I still want board and batten. Also, please give me the name of the company who sells the stains you show in your brochure. I am mainly interested in the bleaching stain. Thank you for listening."

t'\1 Weslern Lumber & Building Moreriql3 MERCHANT
,oraa.rt cALfFoRNTA tuMaER MERCHANT. A.cutat. analfsis and tactuat neqt sinca t922
Western Lumber a Building Materials
EDITORIAL
ra Lumbr Yard, Trurks Loadcd, Witlnclt Delay For ,,::1,;'ol,:,:*.'li-Til"T J:""il!I:,", J H o rris Bondwood H::.i'"ilt"*t$,,tt' " n Floori ns Truck Body Lumber ond Stokes Cedor Closet Lining 6430 Avqlon Blvd. los Angeles, Colif. 9OOO3 GATLEHER HARDWOOD CO. WHOLESALE Flooring and Lumber Areo Code 213 752-3796

Bellwood spells it like it is...

*W iS fOf W.A.T-E-R.P-R-O.O-F-E.D

What difference can a little moisture make to a wooden door? None, if it's a Bellwood. Now, this dbesn't mean even a Bellwood door should be directly exposed to the elements., But it does mean that Bellwood's exclusive waterproofing of the top and bottom of their doors protects those critical areas before the painter comes. And at no extra cost. ...iust another plus feature that spells BELLWOOD. THE BELLWOOD COMPANY / 533 West Gollins / Orange, California

GUARANTEE Bellwood Doors are fully guaranteed by the Ballwood Company of Califoriria, as sst forth in tho Standard Door Guarantg3 of th9 National Woodwork Manufacturers Association. Thsy drset orexceed the specifications set forth in Commercial Standard CS 171 -58 for Solid-core and Hollow- core doori.

:Tl::,fi ",'r:ri:,7
B[lffmD*D00n$ A B C D Y-l *1 -1 F 14 q,-r H 'rI I J K L M ru ffi Ke & a R u, LX \.-t YW W w Y X 1r IryF {-r MADE IN ORANGE, CALIFORNIA

Oregon Lumbermen Meet o;#

DOCLJE VALLEY Hoo-Hoo Club 94 held its I\ ."u"nth annual golf tournament at the Rogue Vallcy Country Cluli, N'Icdford, Ore., August II.

N{ore than 200 participants attended the tourner'. Members cle<rtcd Ancly Jones prt'sident for the coming year. l'layers vittl for trophies rvhich were awarded at the end of the cvcnt.

AT 0REG0N gathering were: (1 ) Medco's Mike 0reskovic, Don Barker and Fred Kitchens of Cabax, and lVledford Corp. president Russ Hogue. (2) Robert Dollar veep P. H, lVehl, lr. recently had a lake named after him at the Grants Pass golf course because he's hit so manv balls into it. (3) Earle Bleile with Ron Stevens, Siikiyou Sawmills. (4) George Ritchie, Bill Barrett of Barrett & Co. (5) U. S. Ply senior veep lVlarsh Leeper and Bob Korn. (6) Stange Lumber's Brick Stange.0) Eagle Lake Lumber's Jerry "Arizona Fats" Bruce and Jack Lawrentz. (8) Jack Ford, Jim Duart, Ed Nave. (9) Don Barker of Barker Willamette.

(10) Hieh gross winner Sterling Wolfe, Jr. receives irophy Trom- Jack Mitchell. (1 1f Hirt & Wood's Dick Schultz of Grants Pass and Ed Combs of Superior Lumber Co., Glendale,0re. (12) George Darling of Pine Mt. Lumber and John Polach. (13) Bill Bright, Jerry McGrew, McGrew Bros. and Bob Reyneke. (14) Bill Doyle of Speedspace and Val Gardner. (15) Tournamenf low gross winner Agustin Sllveyra of TW&J National City receiving his trophy from 0lson-Lawyer's Jack Mitchell. (16) J. Begelow and Ray Smith. (17) Eugene Willamette's Bill Johnson and Don Kennerly. (18) Fred Passmore of Forest Products Marketing. (19)

Stu 0rr of 3 C's Lumber Co., Grant Pass, and Stoy Elliott. 00) WWPA's Dean Dickson and John Bojorquees. (21) Bob Dickinson of Timber Products and Frank Hasey of TW&J Rialto. (22) Simcoe Chapman of Chapman Lumber, Portland.03) Paul Trueb, Bill Johnson, Bob Hood, and Bill Bonnell. (24\ Paul Gaboury, Knute Weidman and Fre'mont Lumber's Art lVlilhaupt. (25) Bob Korn and Ralph Lamon. (26) Sayre Lumber's Bill Sayre, Stoy Elliott and Bob Kilgore. (27) Lee Doddington, Dori Hissins ot Fruit Growers and Dier Lumber's Ed Dier:-The Rogue Valley event drew lumbermen from throughout the Northwest as well as other states.

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Depend,able

ooD" means clependable here lurnher, rnillwork, mouldings rosa Pine, Sugar Pine, White service in dispatching orders

at Dant . . . dependablet source of quality and cut stock . . manrrfactur.ers of PondeFir, Hernlock, Spruce and Cedar. Dependable without delay by rail or truck and trailer.

NOW! Dislribulors of Colifornio Block Ook (Red). Kiln dried ond green 4/4, 5/4, 6/4, 8/4, up to 2O' lengths, FAS, #7 common ond selecf, pol/et grcdes, pollet shook, plonks onC limbers.

Da,nt Fcrrest Products, fnc.

135 Willow Road, Menlo Phone 322-l&1l (Area Code 415)

Park. California

Teletype : 415-492-9317

ocToBER, r967 't\ l\: j-.,f u-'',,

SECOND OF TWO PARTS

and figures regarding facts zzling

More the pu future of home building

Vacancies are estimated to have remained quite stable for the past decade at roughly a tenth of all dwellings. Should this ratio continue to hold in the decade ahead, the construction of housing units to accommodate growth in vacancies would rise from about 104,000 yearly in 196I-65 to 130,000 yearly in I97l-75. This projection, however, probably should be viewed as conservative. Second homes manifestly are becoming an increasingly important-if as yet imprecisely enumerated-component of the country's housing stock. On the basis of recent studies, in fact, NAHB came to the tentative conclusion that annual additions to stock accounted for by second homes have numbered some 150,000-175 000 units in the recent past.

The future demand for houses and apartments that is suggested by analysis of trends in household formation, removals, and vacancies need to be reduced, to the extent that data permit, by expected growth in the use of mobile hom'es as dwellings. This. of course. is because mobile homesparticularly in favor in the South and West -are alternatives to conventional residences. Again, estimates vary, but it seems certain that in years ahead these units will grow in importance in relation to the country's aggregate housing supply. On the rbasis of the industry's production forecasts and the estimate by a close student of the industry that roughly half of mobilehome deliveries are used lor new living quarters (with the otl-rer half replacing obsolete mobile-home units and serving other purposes such as construction-site field offices), it appears that the net annual figure {or this type of new housing will increase some 21ft times between the first half of the 60's and the like period of the 70's, or approximately 150,000 units a year.

CHANGING STYTES

All together, then, these estimates combine to suggest that demand for housing in the first half of the next decade will rise to an average oL 2 million or so starts a ,. year. There is more to the demand story, though, than the simple sum of its likely parts. Numerical analysis needs to be amplified by consideration of certain impond-

erables, especially changing trends in the population's style of life, that could alter the composition of the starts figure and possibly also its size.

Sfory sI s Glonce

Concluding segment delves into the f uture and evaluates more factors that affect the giant home building industry. lt concludes that major changes are necessary to break the two million starts level. Series is by Morgan Guaranty Trust Co. of New York.

One such imponderable is the trend in child-bearing. The present generation of young couples has produced far fewer babies than was predicted a few years ago. The birth rate dropped sharply in the 1956-65 decade from 25.3 to 19.1 per thousand of population. This turn of events has caused speculation as to whether couples have decided to reduce the size of families or whether they merely are postponing childbearing. In the next few years, of course, the number of annual births is virtually certain to increase even if birth rates remain depressed, since the number of women of childbearing age will increase sharply. Non,etheless, growing efforts to make family-planning services even more widely available than is now the case suggest the possibility of a relative slowdown in the birth rate over the long term.

Declining birth rates could well lower demand for single-family units. Most young couples start out as apartment dwellers, buying a house only when they have children. But if with smaller families they delay moving, they will not vacate apartments for occupancy by the on-coming generation of young adults. Consequently, demand for apartments very likely will rise-especially for garden apartments in the suburbs, which many young couples find an accept' able substitute for a house of their own.

[ "o.ru"*" possibility is that the trend toward higher iniomes for the majority may give demand for houses a lift. In the past ten years the proportion of families unable to buy homes because of very low incomes has declined significantly, while

the part with at least comfortable incomes has risen markedly. For instance, whereas a decade ago 70/o oi all families earned $7,000 or less (in 1965 dollars), the ratio had fallen to 5O/o by 1965 and is expected to decline further to under ao/o by 1975. More people with more money can be expected to support demand for apartments as well as individual houses, assuming a continuation of the trend of recent years for the population as a whole to spend a fairly steady proportion of disposable in' come on housing.

On balance, it appears likely that in the years just ahead the trend toward construc' tion of apartments will accelerate. Apartment units already have grown spectacularly in relative popularity in this decade -doubling ftom l7/o of starts in 1960 to 34/o in 1964. While they fell back in 1965 and 1966 to some 32/o ol starts, this probably was a temporary reversal. During the next few years, the swelling generation of young people may very well boost demand for apartment units to some A}/a-A1/o of total housing starts. After 1970-when yesteryear's postwar babies will be having babies of their own-the mix of housing is expected to shift somewhat again, with demand for single-family houses gaining somewhat on demand for apartments.

KEY INTANGIBIES

There is nothing immutable, of course, about the ratio of consumer spending on housing to consumer income. The ratiostable in recent years at a reading ol I3/olL/o-could move dramatically higher if some interesting breakthrough in housing were to arouse widespread excitement over the new product. At present, people generally do not exhibit any marked enthusiasm over newer houses. Today's typical offering seems to be regarded mainly in utilitarian terms, as something one has to have, rather than as a preferred object of expenditure. Actually, executive and professional people and others with significant amounts of oodiscretionary" income often show decided preference for houses built 40 or so years ago in the older suburbs. As their incomes rise, people in this group tend to leave city apartments, perhaps stopping over temporarily in a new house in a recent subdivision, but setding finally-when peak earnings enable them to realize their desires for the amenities-in the older, more spacious suburbs.

Many critics o{ the home-building industry argue that this established residency cycle could he broken if builders showed more enterprise. With greater architectural innovation, it is asserted, a demand for new dwellings could be generated far bigger than anything forecast at present.

'

(Continueil on Page 10)

.:.t,'".i.+
.a t': ti:
MERCHANT
Weslern Lumber & Building llAoleriols
r*i it'un l, .I :,, L.' :.1 i,f l:' ri::ll, i-11, ':1.' t.. .i,."9;,1.;i'i$

J.H.Baxter rcally means busines s. . . forlpu

Baxter pressure treated wood-chemically preserved to resist decay, insects, fire-can put extra profits in every dealer's pockets.

This segment of the lumber industry is growing fast. New uses, new and better preservatives, new building code acceptances are increasing the demand for Baxter pressure treated lumber every year.

J. H. Baxter has pioneered in the development of better preservatives, better techniques-so that today there is a right preservative treatment for every specific use. That's why Baxter is a leading producer

of Pyresote'fire retardant studs and plywood which are always kiln dried alter treatment; of Chemonitedo plywood and lumber for sills, porches, decks,fences, etc.-wherever protection becomes an economy.

Hundreds of lumber dealers now stock high,profit Baxter products. They like our dependable, fast delivery-mixed or straight cars-of kiln-dried material packaged for easy unloading. They like the growing sales.

Are you getting your share? If not, call, write or phone our nearest sales office. We'll tell you more.

ocroSER. r967
axter l70O South El Comino Reol, Son Mateo 94402 3450 Wilshire Bovlevard, tos Angeles 90005 541 Pirrock 9lock, Portland 97205

no better linish

lor the lile ol it

Double Sales Appeal for both residential and light commercial construction. Naturally handsome and durable' its textured surface holds any finish longer and masks the marks of normal wear and tear. Equally suitable for either exterior or interior use, it achieves a warm, friendly atmosphere with a minimum of maintenance. Available in a variety of patterns-Channel Rustic, "V" Joint, Santa Rosa Siding, Bevel Siding. For additional information, write:

HOUSING FORECAST

(Continued' lrom' Page 8)

One breakthrough drat Iong has been expected, for imitance, is wide application of mass-production techniques to housing con. struction. There are many obstacles to t}ris developmenl however, in the tangle of union work rules and building-code provisions that hamper innovation.

E'I,IERGING TRENDS

Still, some new concepts in housing are emerging. In the last few yearq for instance, builders have developed a number of "open-space communities." Ranging widely in size-from less than l0-acre developments to ones that stretch over more than 20,000 acres-these communities share the common characteristic that their land is developed as a unit rather than lotbyJot as in conventional suburbs.

Enthusiasts see this kind of planned development of communities with controlled environments as at least a partial answer to the often unattractive consequences of unplanned, lot-byJot suburban sprawl. How rapidly it will color the over-all housing picture, however, is somewhat uncertain, since public acceptance of open-space c"ommunities so far has been mixed.

Another development that could speed innovation is the tendency in recent years for major corporations to increase their involvement in housing activity. This has taken the form of sponsorship of some of the "new towns" and also of sizeable marketing-research efiorts aimed at finding out what kind of product changes prospective home buyers would like to see come about. Potentially, this is an extremely important developmeng since historieally the home' building industry has been one of the predominantly small builders who typically have lacked the financial and managerial resources for extensive experimentation. The stepped-up interest in housing which larger companies have been showing sug' gests a possible evolution in the direction of nationwide producers and distributors of dwellings.

In view of the various lmPediments which lie in the way of speedy innovation, the likelihood is that housing construction in the years immediately ahead will follow much the same pattern as in the recent past. Thus new unitsvery much like those now going upprobably will be situated for the most part along the main transport arteries in locations convenient to central cities. If the housing industry should succeed in overcoming some of its problems, the dimensions of the coming boom could exceed.the 2 million starts a year that housing analysts are talking about. For the presen! howevern that looks to be as gmd a working estimate as eny.

:l '. j. ij;i j 'N. t" l.!: ' jl. ' i.":. fi:
llA I C Cf,"",, rEcruRALauALtryREDwooD THE PACIFIC LT'MBER COMPAT{Y 1111 Columbus Avenue, San Franclsco 94133 ' 35 E. Wacker Drlve' Chlcago 60601 r 2540 Huntlngton Drlve, San Marlno, Callfornla 91108 i. rlJ' lt,: ;f t;','.'F1 ,"'r .J"i; :.;:' WcrLm tlmbct & Buildng ffq|or|ok mElCHANt
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Wood wins in Arizona house test

'pESULTS OF a cooling and heating rt study at Arizona State University between identical sized wood and masonry structures revealed that an all wood hcme is 42 percent more economical to heat and cool.

Details of the study have been revealed by the Arizona.Retail Lumber and Builders Supply Association which was a sponsor the the study. Frank Davis is executive vice president of the group. His column for the association appears each month in The Merclnnt Magazine.

Principals in the project were members of the test house committee of the Arizona Retail Lumber and Builders Supply Association. They are Ed Banker, local branch manager for the Georgia-Pacific Corp., chairman; and members Charles G. Gehring, market manager in Phtenix for Wood Marketing, Inc.; and Frank Davis. Davis handled the details of the study and coordinated with ASU.

Project dir'ector was Dr. W'alter E. Burdette, head of the ASU Division of Industrial Design and Technology. Research was carried out by Alva H. Jared and William A. Buttery. The research was the subject for Jared's doctoral thesis.

Sfory d] d Glqnce

The superior cooling and heating characteristics of wood construction over masonry were proved by a year long scientific test.

Jared reported the following two major findings from measuring instruments within the two structures at the Arizona State University experimental farm grounds south of Tempe, a suburb of Phenix.

(I) To maintain a temperature of 71-73 degree F'ahrenheig the wood structure required 876 operating hours, while the ma-

sonry structure required I,298 for the same air conditioning period.

(2) During the heating season of December - February, the wood structure required 25I operating hours, while the masonry required 304.

"Percentage-wise, the fiwsonry structure took 48 percent mnre kibwatt hpurs to cool," noted. Daois. He said, tha the rnasonry took 2l perecnt more kiknoat. hours to heat. Dauis also noted that the masonry toolt, 42 percent more kilowatt hours lor heating and, cooling than the wood,.

He added that o'the inside window sur{ace comparisons indicated that aluminum window stiles transmitted heat much more rapidly than did the wood window frames used in the frame structure."

"The inside wall surface temperature comparisons indicated that the inside wall surface temperatures of the masonry structure were more nearly representative of the outside air temperatures while the frame structure inside wall surface temperatures tended to ,be more representative of the inside air temperatures," he said.

Purpose of the study was to ascertain the amount of heat pump operating time required to maintain equated insulated and masonry buildings within a similar temperature range during periods of heating and air conditioning, Jared explained in his thesis.

Testing equipment was furnished through the National Forest Products Association.

Two buildings were specifically architect designed for the test. The study hegan April 1, 1966, and ended March 3I, 1967. After that a series of tests with structural modifications were conducted and these re. sults are being analyzed and will be announced at a later date.

'One building was an insulated scoria block structure erected on a concrete slabl a typical Arizona home. The other buil(p ing was an insulated wood frame strul ture over a crawl space.

Each strueture contained the sarire ih'1 terior cubic volume of 1.399 and one-half cubic feet.

DIRECT MILL SHIPMENTS

million

ll|SPLAY|tlG "Silver Saw" awards for outstanding contributions to wood promotion (L-R) Charles G. Gehring, Phoenix manager for Wood Marketing, lnc.; Tom Friderna, first vp., Arizona Retail Lumber and Builders Supply Association; Boyce Price, national president of WMI; Dr. Walter E. Burdette, Arizona State University; and Frank Davis, executive vice president of the Arizona lumber association. Western Lumber & Building tloleriob ffERCl{ANl
lcl from 2
feet PHONE: Vlctoria 9-3109 THornwall 2-2158 20 EAST ALAMEDA AVE. BURBANK, CALIFORNIA

The Penberthy man is constantly circling the globe to find the finest in both hardwoods and softwoods at the best orices. Here at home, one of the most complete planing rnills on the coast stands ready to give you any detail desired. Since we operate our own dry kilns, we can also control the moisture content of lumber to your precise requirements. Multiply all of this by 7,000,000 feet of inventory in over 75

species and you have some idea of what we meiln by a "World of Backing."

We'll also deliver to your doorstep,..the next day if desired. What more could you ask? We are not sure, but remember to ask!

Should you not yet be included in our profitable Franchised Dealer program, see your Penberthy representative; or call immediately for full details.

t i ! .): sj ll '.tj i
TUMBER COMPAilY 5800 South Boyle Ave., Los Angeles, California (213) 583-4511

SEVENTH OF A SERIES

Plumbing and electrical can be a money maker in a yard that really wants consumer business

ing layout and personnel in a bid for the consumer trade, the more firmly convinced I become that you have to go all the way if you intend to succeed.

If you hate water, why put in a swimming pool?

T|HERE is actually some logic for havr ing a good paint department in a lumber store every piece of wood is going to be sanded, painted or varnished .. paints and varnishes are the preservatives that give even greater beauty to wood and so on. Besides, a good paint department in a good lumber yard makes money!

However it takes a little more soul searching to decide to add a real plumbing and electrical department to the limited hardware that most lumber dealers carry.

You have to ask yourself these questions:

Do I want to be a complete lumberhardware store?

Do I want volume traffic?

Do I want to attract 40 to 50 percent consumer trade?

Am I really interested 'in the consumer business, or will I let it take care of itself once the contractor business makes its comeback?

The more I see of traditional lumber dealers attempting to re-orient their exist-

If you and your personnel don't genuinely like people and want lots of them in your store, don't waste money trying to pretend to be a consumer-oriented store.

On the other hand, if you are building up to become a good neighborhood lumber-hardware store, you must have plumbing and electrical supplies, and a lot of them.

Second only to paint, plurnbing and' electrical will return the greatest amount ol lloor sales per sq. lt. ol space occupied. More than hardware, housewares or appliances.

One store I visited had a "plumbing department" but reported it wasn't doing very well. Investigation proved that it was in fact doing very poorly turnover of only once a year! Actually, there was not any pipe over six inches long and none of the parts and pieces required for the nonstandardized sinks and lavatories. A few washers and nipples and tees, but no faucets, no replacement parts except floats for the toilet. No wonder it wasn't doing well.

Another dealer had a very complete supply of Japanese pipe and accessories, but he reported that he sold very little to consumers and the do-it-yourself trade. And why not? He closes at 4:30 daily except Saturday when he is open until noon with half his regular sales force . . and closed Sundavs and holidavs.

Ask yourself, when was the last time you had to replace a leaky drain pipe or refit a faucet? It always happens on Memorial Day or on a Saturday afternoon doe:n't it? So the first place you go for the parts is the place you know will be open . . today and tomorrow. There's nothing worse than spending half the afternoon on a dirty project you don't want to do anyhow and then to find that the store where you've been getting your parts is closed on Sundays. So then you have to start all over again at another store five miles farther away. If you're like most people you'll go first to the store where you know you'll find what you want with a varied selection to choose from. and you'll go rvhere you know it'll be open when you need it.

More than any other merchandise, plumbing and electrical fall into those categories of special need that we buy just when we need them. About half the sales in these departments require a call-back sale for a part forgotten or another damaged when the old part was replaced.

When you sell the lumber and materials for a room addition or major panelling job, there is an ideal opportunity to add to the basic wiring, new fixtures and outlets and more modern or more ornate switch plates and lighting fixtures. But you can only sell them if you have an adequate and varied stock to show the customer.

There are several plumbing supply firms which can put in an opening inventory for about $1500 to $2000 and their sales. man will call every other week or once a

Werlcm Lumbcr & Buildlng llloleriols ffEnCHANT

month to see what you've sold and what is not moving and help you with your rnerchandising. These firms have their own clear plastic packages of small items. They'll put your store name on the package if your purchasing volume is great enough. They even have nipples and tees skin-packaged in plastic to keep out dirt and eliminate cut fingers.

Story q] s Glonce

How to evaluate the ilrofitability for you of plumbing and electricdl departments as well how to set up the departments.

A pipe cutter and a supply of pipe can be handled in much the same munn", as your present milling and sawing. Or the cutter may be located in a more conspicuous place to remind all your customers that you can meet all their house repair needs.

Occasionally an electrical wholesaler or distributor will put in an electrical department strictly on consignment, even sup- plying the gondola. But more often iis better to purchase the original inventory with an agreement to trade for merchandise any line of products which does not sell in a reasonable length of time.

Most hardware stores devote about 300 sq. ft. to the plumbing and electrical deportment. You should work out a plan to keep track of sales from tlis departrnent separate from paint and hardware.

If you decide to test your own department against the accepted average for similar stores, here's how. Measure the space devoted to plumbing and electrical to the center of the aisle. If it's against a wall, measure from the wall to the center of the aisle. In this manner vou will determine the total square footage devoted to this department. A good national average amount of sales is about $4.30 per sq. ft. per month, based on annual sales.

So, if you have 300 sq. ft. devoted to plumbing and electrical supplies, you should sell about $1290 per month or $15,4180 per year if your advertising, merchandising and salesmanship are average.

Housing Slqrl Increqse Seen

Housing starts in the ll vrestern states during 1968 will total 250,000 units, up 17 percent over L967, Sanford R. Goodkin, a real estate forecaster has said.

He noted that western homebuilding dropped from a peak 435,900 units in 1963 to a low of 211,200 in 1966.

In 1963, western housing production accounted Lor 27.1 percent of all housing starts in the nation. This declined to a low

Swaner lHlardwood Co, ris

Mln. Charles [ordan 'oo

of the f:inma

A respected hardwoodmao, Mr. Jordan is a veteran of more than 15 years in the lumber business. He joins Keith Swaner in the operation of the firm.

Swaner Hardwood is now offering southern and pacific Coast hardwoods as well as imported hardwoods and prefinished and unfinished hardwood plywoods. Direct mill shipments or from local stock.

'We welcome your inquiries.

of 16.9 percent in 1966 and is expected to rise to about 18 percent in 196$ said Goodkin.

California accounted Lor 22.4 percent of all the housing starts in ttre nation in 1963. This has gradually decreased to only 9.9 percent in 1966 and an estimated 9.5 percent in 1967 and 10.5 percent in 1968.

Goodkin predicted that the net result of the 10 percent surcharge on income taxes would lead to an estimated increase of 100,000 starts in the U.S. in 1968.

Westloke Joins Kimberly-Clo'rk

Stuart A. Westlake, has joined wood products sales at Kimberly'Clark, Ander. son, Calif., with the primary responsibility for sales of moulding and mill work. Westlake is former sales manager for Diamond National in Chico and has assumed the duties of George Winters.

'ol am extremely pleased that Stu has joined us," Harry Bleile, Kimberly-Clark's marketing manager for wood products, said. Westlake will live in Reddins with his wife Clarice and three childrin, Mark, David, and John.

octocEt, 1967
t5
pX.eased
'Go annournce 'ah.e adldl:i'arion of
th.e s'aaf,f

LASC management conference plans

Plans for the 17th annual Management Conference of the Lumber Association of Southern California, November 16'18, at the El Mirador Hotel in Palm Springs, have been announced.

John Gensley, vice president, real estate loan development department, Bank of America, Los Angeles, will be the opening speaker on the 16th. He will speak on "Trends In and Outlook For The Housing

Industry." He has been active in real estate financing in southern California for more than ten years, with his banking career dating back to 1925.

That a{ternoon a special program on purchasing by a non-industry speaker, will be titled: "Isita money-maker or a money-taker?"

Next morning, Art Masters, president of the Lumber Merchants Association of

When you drive a Deniston Tliple-Lock

Lead-Seal nail into a metal roof, the nail's locking bump is forced through the sheet. At the same time, the sheet springs back over the bump. Now the nail. can't and

Weslern Lumber & Building Moteriols ,$EICHANT

Northern Cali{ornia, and general manag' er of King Lumber Co. in Bakersfield, will talk on "Operation Bootstrap," a self'help program used extensively by northern California retail lumbermen.

James M. Shedden, president of the Na' tional Lumber and Building Material Deal' ers Association and president of Lord & Bushnell Lumber Co. in Chicago, will speak on national trends in the retail lum' ber industry, on Friday morning'

That afternoon will be given over entirely to a highly informative program en' titled 'oYour Margin of Safety." The irres' entation will be done by Kirk Frederick, vice president, organization & personnel, Ogden C. o'Bud" White, vice president and general manager, Pabco gypsum division, and E. V. t'Gene" Gear, corporate manag' er, sales training, all of Fibreboard Corpor' ation. Their presentation will be based on a survey made among LASC members' as well as previous surveys made in other areas.

and sheet are sealed solid. As long as the roof lives, the nailwith the bump wil be

won't work out. Because of the bump, nail there.

Bulletin No.750 sent on request.

It's not all work and no play at the con' ference, so of course social activities have been planned for Thursday night, Novem' ber 16,-western steak fry, starting at the Last Chance Saloon; Friday, president's luncheon; Friday evening, board of direc' tors cocktail party.

There will also be a "get acquainted cof' {ee hour" for the ladies on Thursday morning. Bridge and other activities for them will be Thursday afternoon; and of course GOLF on Saturday, plus the second annual tennis tournament.

Also announced were area meetings to be held for the industry as follows:

San Gabriel Valley Lumbermen's Group, Sante Fe Inn, El Monte, Tuesday, October 3.

Orange County Lumbermen, Saddle' back Inn, Tustin, WednesdaY, Octo' ber 4.

Burbank - Glendale & San Fernando Valley Lumbermen, Smoke House, En' cino, Thursday, October 5.

Eastside & Harbor Area Lumbermen, Turf Club, Pico Rivera, TuesdaY, Oc' tober 10.

Santa Barbara - Ventura Lumbermen, Pierpont Inn, Ventura, Wednesday, Oc' tober ]1.

San Bernardino-Riverside, Ontario-Up' land-Pomona Lumbermen, El Rancho Verde Country Club, Rialto, Thursday, October 12.

Palm Springs-Indio Area Lumbermen, Tuesday, October 17.

Imperial Valley Lumbermen, W'ednes' day, October lB.

West Side Lumbermen, King's X Res' taurant, Los Angeles, Thursday, Octo' ber 19.

Northern San Diego County Lumbermen, Fireside Inn, Escondido, Tuesday, October 24.

l:,':
1.' -t :l:
has ,. THE BUilT-ilv BUMP
DEAIISTOIV
Iead-Seal Alail i tt: r, ,::1 i" ij;i
3663 West l27th Street, Chicago, Illinois 60658 Our nails are monufoctured from Americon mdde steel. Since 1926
Driue Screw Shanh preferred, but rin4 shanh auoilable,
Triple-Lock
Deniston Cornpany

Deoler Poneling Promotion

'oDays of Win & Roses" themes a new prize-filled building materials dealer promotion to sell Weyerheuser paneling and improve dealer profits from paneling.

More than 2,000 prizes, from portable radios to out-board motors, typewriters, airplanes and expense-paid trips to the Bahamas, are being ofiered.

Dealers in California, Arizona and Nevada serviced by Weyerheuser distribution centers are eligible to enter the contest, which reyolves around sales of Craftwall, Forestglo, Muralwood and Woodhue panelings.

R. K. Steinkamp, western region advertising and merchandising manager, says "we know our responsibility to dealers and their salesmen goes beyond making good products-an important part of the job is helping sell those products."

Steinkamp said they decided to feature oopaneling because paneling has become a favorite retail'football."'

'oAs paneling prices get kicked around, the public has become suspicious of cheapie products," Steinkamp says. "Dealers, and the manufacturers of quality panelings, have suffered. The time has come for a counter program, designed to sell the consumer the quality paneling he is ready for."

A company-sponsored sales training program in which W'eyerhreuser representatives will help dealers develop improved paneling sales techniques, as well as company-paid newspaper and television advertising in local media are included.

The program was launched in late August and will run through winter, giving dealers ample time to acquire points needed to win the wide array of prizes.

Twelve dealer groups have been established based upon size and sales potential,

Thcrf's How lf Goes.t

so dealers will compete within their respective groups.

Prizes will be awarded on thr! basis of points accumulated. For sxamplez 160 points for each panel of Craftwall chestnut or rosewood paneli4g sold, 80 points per panel for walnut, cherry, and teak Craftwall, and so on.

Twenty thousand points will rate a deluxe outboard trolling motor, and a contestant can even win his own private airplane with sufficient points.

At the end of the contest, two top performers from each of the 12 dealer groups will be awarded an expense-paid holiday for two to Nassau in the Bahamas.

Poflofch Buys Speedspqce Corp.

Acquisition of the Speedspace Corp. by :-, Potlatch Forests, Inc., has been announced ,.j by Benton R. Cancell, president of Potlatch.

Speedspace is a leading producer of relocatable buildinp and a manufacturer of wood laminated beams and structural me.mbers. Its principal product is a uniquelydesigned, relocatable structure.

The components are produced and asn sembled at the Santa Rosa, Calif., factory, and then trucked to the site. It ean be erected in less than a day by a crew of. three men. The majority have been used as classrooms.

We represent over one hundred Western producers of Ponderosa and Sugar Pine. .. Redwood lumber and Redwood split products... Douglas Fir and White Fir ... Hemlock and Cedar lumber, as well as a complete line of Cedar fencing. Your one call to Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.

octoBER, 1967
A4ENCHANT MAGAZ,iNE €rq l7
"Do it all by yourself or did you have helo?"
7HE
HOBBS WALL [Ut]tBEn CO.r ItG. , Wholesale,/Carload Shipments . Truck & Trailer . LCI ffiffiffi mrelnl -"d!re.tF{t r L- -l IrOU GOUI.D: TII.EPHOIIEA ffiDOZEI{MII.LS ru. ffiffiffi gq ury tlrin ffiffiffi -rcre 'gGr-7r ,. _,r-|!qr ^iiffih. ffrffi !q --fE-l .7J ,. ., I"r k:l luru 7f i..-' IH m ffi ffi !n;p -I:]:-II F-i--' !q -l*:!k--H1FIi,l-| lf!!q ffi p ^J;!I!'L. -r-rz-..-.rE -.r \.-, : L# ilFn -rd.i!]!b.TGI.SI Z-'-1 i*-' l----.'.-!r ,:d }"j 'ii.# r:]fi ,"tW +3 -'.!.rl iB -{i ,'t;t -. :*5: -a..? :i* .:., *) ,. .i; .;'i Yi :il i ,:d .i;'t ' 'i.ti .'',,|4 ij' i,\ :iii: '.|ry i+i - i,t.:l .r,{! rili ,{iu 'i r{F # ,^q ,S .:.';t:j ' 'rt .,-:il} ..:a$ ;,.,.,.i].: ... or iust call Hobbs Wall! sAN FRANCTSCO PHONE (4r5)346-6000,/ LOS ANGELES (714)54r.5r97

Selling An ldeq

SMOOTH SELL'NG

Several years ago a young salesman was on the verge of getting the biggest order of his career.

For months he had worked hard to sell a complete air conditioning system for a 40-story office building in Manhattan. The final decision rested with the Board of Directors, who asked the salesman to come in and make yet another presentation.

The Salesman, Pat Baxter, was received politely but not too warmly. A couple_of the directors were clearly cold to the idea and threw Pat some sharp questions.

As he attempted to answer the queries, Pat began to see months of effort going out tJre window. As the questioning progressed he seemed to be getting farther away from his goal.

Then Pat had an idea.

It was a rather warm day and he asked permission to remove his coat. He then took out his handkerchief and mopped his brow. The idea was contagious. Several board members shed their jackets and one complained aloud:

"It's kind of hot in here."

That did it. The directors began to think about air conditioning in terms of their own comfort. Twenty minutes later Pat wrapped up the sale.

The simple act of taking off his coat had triggered a favorable response.

Pat's experience illustrated an important truism in selling: Buyers often must be put into a kind of readiness by the salesman. They must be jolted, kidded, cajoled or charmed into giving you an order'

Joy wolking Admitted

I was hurrying to an imPortant con' ference with a buying committee, which held my future in their hands. It would be the biggest sale of my life or my biggest bust.

So engrossed was I in my thoughts that I hardly noticed my surroundings as I quickly crossed a street.

When I got to the curb I almost bumped into a burly policeman who had been waiting for me, hands on hips.

'oDo you always jaywalk?" he asked

me, pulling out his ticket book.

I hadn't been aware that I was jaY' walking and told him so. Further, I asked him to excuse the violation as I was on my way to an important'business meeting. instead, the officer lectured me for l0 minutes on the danger of jaywalking and then wrote out a ticket. The result was that I was late for mY interview.

fuI walked into the conference room, some members of the buying committee glanced at their watches. Their faces showed annoyance. Not an auspicious beginning.

In this situation I instinctively knew it would be foolish to go right into my sales talk. Clearly, some sort of ice breaker was needed.

So I explained the reason for my tardi' ness, admitting both the jaywalking charge and the lecture.

"If I don't do a better job of selling with you than I did with that policeman, I'm doomed," I said smiling.

That did it. There was appreciative laughter and everyone seemed to relax, including myself. I went on to make the sale.

I like to think that my selling skill had something to do with getting the order but there's no doubt that my jaywalking story put the committee into the right frame of mind' Get Buyer's lnrerest

Relating an anecdote or tossing ofi a gag are simply examples of techniques in getting the buyer on your side. The means can vary. The important thing is to somehow clutch his interest, to make him aware of you.

The mechanics used in attaining this objective may vary with the prospect. A joke may land with a dull thud with one person and convulse another. Some individuals would warm up to a comment or two on the national political scene.

It's not easy to predict the reaction of any one person but you might make a few tentative stabs to feel him out.

Mentioning the buyer's hobby might strike the right note. If you should learn that he is an avid fisherman, pr€pare some

Weslern Lumber & Buildlng Moteriqls TYTERCHANT small talk on him. about angling rbefore you call

Don't wait for inspiration in the buyer's office. Decide the night before or even en' route what tactic you are going to employ to get the interview ofi the ground. In fact, it's best to have two plans in case one proves unworkable.

Be aware of your surroundings as you travel to the interview. Perhaps something you see will be enough to excite the buyer's interest. Or spend some time read' ing the paper for ideas that might appeal to the prospect.

Use Sociol Aids

A certain amount of judicious entertain' ing is a proven aid to selling. I am not referring here to bribery or excessive free loading. I doubt that many orders are ob' tained because the buyer got a free meal from a salesman.

But there is a definite advantage in creating a pleasant atmosphere in which to conduct business. In his office the buyer may ,be harrassed and overworked. He doesn't have time to think about buying. He needs to get away from the hurly-burly of his schedule to collect his thoughts. This is where you can help him. Suggest (but don't push the matter) that he meet you for dinner so he can hear your presenta' tion. You might say something like this:

"I see that you are pretty busy this morning, Mr. Jones' Maybe we can both relax at the end of the day over a nice dinner someplace. I can give you my story then."

How are you in selling ideas? Try this quiz and see. If you can answer ttyes" to at least eight questions you are a likely candidate for success in this area.

l. Do you think in terms of selling ideas? YesE NoE

2. Have-vou developed techniques for developing buver -readiness?' Ys5 a No E

3. Do- you put them into Practice? Yestr Non

4. Are you willing to listen to a buyer's troubles? YesE NoD

5. Do you somefimes encourage him to unburden _ fiimjerir _ yes n No I

6. Do you plan your approach with the buyer befoig - fhe'inteiview? " Yes D No n

7. Do Vou try and tailor it to the type of buyer? Yesn NoE

8. Dt vri-u sometimes suggest meeting the buyer for dinner to talk business? Yes n N0 n

9. Are you always aware of the "climate" for sellin!? Yes. E. No !-

10. bo vi'u occasionally make yourself the butt oJ an anecdote or joke to warm the Duyer t0 yout Yes ! No fl

11. Do vou believE vou use the technique for warming -a buyer thai is suitable for you? Yesn NoD

ceorge N. Kahn Co., Marketing Consultants, Sales Train- 10. ItG CoDpctldotr 19. IIow To l)ldodge A ing Division, Department 'tP, 2L2 Fifth Avenue, New 11, Taklng A Rlsk _ Prospect From A! York, N.Y. i0010, 12. Plrylna ltc Short Game Edsilng Supp[cr Listed here are the titles of the first 24 lessons in the 13. S€tltng Atr l.tcs 20. Meldng Salesmcn ot "Smooth Selling" Sales Training Course. 1. rhe galeg'an ls a ru'g uuurse' 14. Luylng-co-unttteee Are customerg v.I.p. 6. 1'ou Aro A Goodwll llere To St y 21. R€p9!t g_Eders Arc Not 2. Are-You A S.lesnan? - Salisman. roo- 15. The Automrtcd Salcs- Accldcntrl 5. GI A"q*riiot"a:Wd Z, Oostns-t1J-Sate Ern 22. Room At Tho Top Y_our Cgmpgny t. Eow -To Set Up An 16. Samples Can,i Trtk 23. You Must Glvc Morc 4. Yorhe On-StrsG Intcrvlew ;;- ;:-;;-^:^;;;*^- To Gct Morc
''"1' i-.i{rr'';- 'i:' r: -'l illl' + .'r::1r,-:\ri{r:-;. .:
5. you cen't trlrG wlth- s. -n€ittrg Between l7' The unexpccted Lcttet 24. Bonnlng rrto thc RldG od ADmurldotr Roundi. lt, Prospect or Perlsh Bwcr when orderln& please mentlon The Merchant MagElne,
5 J ail: la i E t. r! rr.,1i,,,.-+*l
ocToBER, r96Z l!,. t. rlrl ll ,.fi iil .'$l i:'.. r r lf** j.i,::, .:: ,. I "sd" "f ar'1 (i':r..Jli' tL*,\ -Tl ffi ['{ ! ,!. Sra f$ I i-: tr F * ..' g ? 't': t; Irj ,,li { ..r . {Fs ics t,' L"'" hL"ffi +<. a For Natural Beauty Try Our Redwood Exposed Beams Rts

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REDWOOD

AIR-DRIED KITN.DRIED GREEN

STUDS _ POSTSSPTIT PRODUCTS

DOUGLAS FIR

WHITE FIR

PONDEROSA PINE SUGAR PINE K5

"At Holmes, fosl shipment is the nome of the gdme . rqil or T&T"

Production & Home Off ice

Fred HolmesCorl ForceJim Buckner

P.O. Box 665Ft. Brogg, Colif. 95437 Phone l7o7l 9644058 TWX: 707-573-8259

GALEN DAR

OCTOBER

Redwood Empire Hoo-Hoo Club 65-October 13, Concat, place to be announced.

Los Angeles Hoo-Hoo Club 2-October 14-15, big family weekend, Roy Rogers'Apple VaIIey Inn, Apple Valley' Calif.

Oakland Hoo-Hoo Club 3g-October 16, Forest Products Nite, Peluso's Restaurant.

Shasta Cascade Hoo-Hoo Club 133 and Redding Trade ClubOctober 17, joint forest products nite, Redding Elks Club, Redding.

Sacramento Hoo-Hoo Club l09-October 18, The Sherwood Room, 1314 Alhambra Blvd.

Black Bart Hoo Hoo Club l8l-October 18, monthly meeting, place to be announced.

San Fernando Yalley Hoo-Hoo-Ette Club 6-October 20, annual "company night," Pike's Verdugo, Glendale.

Dubs, Ltd.-October 20, monthly tourney, Sharon Heights, Menlo Park, BilI Bonnell sponsor.

San Francisco [Ioo-Hoo Club-October 27, monthly luncheon, Red Knight.

American Forestry Assn.-October 29-November 1, annual meeting, Dunes Hotel and Country Club, Las Vegas, Nevada.

NOVEMBER

Albuquerque Lumber Merchandisers Assn.-November 1, steering committee, Village Inn Pancake House, Albuquerque, N. M.

Washington State Forestry Conference-November 3, annual meeting, Seattle, Washington.

Pacific Logging Congress & Equipment Show-November 8-11' Coliseum, Olympic Hotel, Seattle, Washington.

American Hardboard Assn.-November 13-15, annual meeting, Ojai Valley Inn and Country Club, Ojai, Califoria.

Lumber Assn. of Southern CaliforniaNovember 16-18, annual management confetence, EI Mirador Hotel, Palm Springs, Calif'

& Building Motericls MERCHANT
Weslern Lumber
I EUGENE WHOLESALE DISTRIBUTION YARD Holnes Your best bet reolly efficient of West Coost for distribution lumber Fred C. HOLMES TUMBER COMPANY Eureka Office Fron Holmes Phone l707l 4434878 Bay Area Phil Gosslin (Ooklond) Phone (4151 533-5325
WHOLESALE LUMBER ?: "-^ @M W@@ffi@@. 4252 ATLANTIC AVE., SUITE C o LONG BEACH, CALTFORNTA 90807 Bill Honen, Mgr. Phones GArfield +8149 . Bob Pollov NEvodo 6-1009 S RIVER TUMBER CORFORATION P.O. Box 227, Aubeny, Cpilil. Phone (209| 855-2522 Sqcrqmenlo Ofiice: 19161 4s5-7240

ORMER PRESIDENT Francis Madero, of Mexico, was a small man. and somewhat sensitive about it. Once, when he was about to be photographed with his cabinet, the Se-retary of State, Abraham Gonzales, was required to stand by him.

Madero lifted his eyes to the face of the tall Gonzales and, observing his great height, remarked: "I feel that my size will not show to advantage unless we are seated."

'oYour Excellency," said Gonzales, "if you could only stand on your wisdom, you would dwarf us all."

r882-1966

What remarkable difference a misplaced comma makes. In a religious controversy a man wrote to a newspaper as follows. "We do not care to enter into any religious controversy. Our works speak for themselves. We are healing the sick, and sinning in wonderful ways." Of course, the comma should have been after ttsinning." But it wasn't.

WOMAN

Accepted Atomic Weight: 120

'oWell said," replied Madero with a smile, "provided you did not stand on your courtesy at the same time."-Adrian

Remember the philosopi", oi rnoulr' times who kept a sign over his desk that read: ooSomebody said that it couldn't be done, so I didn't even try."

"Is there any legend about that mountain?" asked the tourist of a native.

'oYup,t' was the reply. "Two lovers once went uP t-hat mountain' and never came back again.oo

o'What happened to them?" asked the tourist.

"Went down the other side," said the native'

Physical Properties: Boils at nothing and freezes at any minute. Melts when treated properly. Very bitter if not well used.

Occurrence: Found wherever man exists.

Chemical Property: Possesses great affinity for gold, silver, platinum and precious stones. Violent reactions if left alone. Turns green when placed beside a better-looking specimen.

Uses: Highly ornamental, useful as a tonic in acceleration of low spirits and as an equalizer in distribution of wealth. Probably the most efiective income-reduction agent known.

Ca.ution: Highly explosive in inexperienced hands!

(Courtesy of the Kaiser Builder. By R. E. Whitson, Jr., Kyanite Mining Corp., Cullen, Va., and Engiueering and Mining Journal.)

- ...\':',.;1"'rir.,' i.'-: r 'i-
* *
*
Wectern Lumber & Building Msteriols ,VIERCIIANT
F:r !. itr :i l9 L ki $.r f:' tB,' Etin ni: m-.. #bil. fthlitt.,, r Kiln Dried o PortisfKifn Dried o Green i*'Hi.3"vi:ll" Yfi,*"lTfi,H,.?," wE "OPERart ggx J tlrCl A /|4ERRL/ lttusATeL- -' ir14 pt ilATeD,qaTBA t-lA/t4 AH *. f'O ToMoRRou) a-AU /-Dut-.D BE7-ARptp uP Alt eqtp B€TAR/rtp i,izV iee* lo €s A - 8o g elP' -rf izw?i€) 'IIUTAlL /5TARgALL fu HAPPI./ ,BOUT ? / D/D HEA/L FALL /UToTHe CJI€F|9 rA7- At R/VATE. llu|e €7ocY, roi (}RDER T()IIAY. SIIIPMEIII T()M()RROW ABOHGIIIE UMBEN"C(l. rrr. ". .,.tr{.-.:,}la

Higb quality mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in unilorm quality. Special patterns will be milled to your specifications. Your order receives prompt attention and on-schedule delivery at Maple Bros., Inc.

OCTOBER, I957 23
PON]D]E]RCSA P]IN]E MOULDINGS
h,Maple Bros.,
527 West Putnom Drive - Whittier, Colifornio - OXbow A-2536 877 Yernon Woy - El Coion, Colifornio - Hlckory 2-BBgs deliver JQ@t,'* Certoin-teed DEPEND ON US FOR Att QUATITY STANDARD BRAND BUITDING MATERIALS . . IMMEDIATE PICK.UP AND DETIVERY HANDY TOCATION ASSURES FAST SERVICE MASON SUPPLIES, Inc. BUILDING MATERIALS WHOLESALE 524 South Mission Rood, Los Angeles, Cqlif.-90033 ANgelus 9-0657
lnc.
:....:. Weslern Lumber & Buitding Moleriols tiERCiANT FAST, EFFICIEflT DETIVERY!! . . . to all of the southwest YARD AND CARLOAD SATES IMPORTED AND DOMESTIC HARDWOODS *PHILIPPINE MAHOGANY OUR SPECIALTY WEST COAST SOFTWOODS ENGINEERED WOOD PRODUCTS REMANUFACTURERS WITH COMPTETE MILLWORK FACITITIES "Direct Mill Shipments" f. J. STANTON & SON, lNC. 19300 South Alqmedo 477O Dislrict Boulevord Compfon, Colif. Vernon, Cqliforniq SPruce 4-2220 LUdlow 9-5581 *iu. 't..t.i !e\i I .rry-\j *gorz* ) s ngime ]ha] hcs megrn] dependable service in Joresf products since l9l4 WHOLESALERS OF WEST COAST FOREST PR.ODUCTS Mqin Office: 564 Morket 5t., Sqn Froncisco 4 c 2540 Huntington Drive P. O. Box 924 SAN MARINO 9, CALIF. . MEDFORD, OREGON J :; --.r.,,i.r i;.t s;; ii I' li lgit'. i*.r' n: lLt rr.:, ,.i!,*&f,, m ff: ffi, ffi ffif,l;

Di Giorgio Buys Feother River

Acquistion of the Feather River Lumber Co., Reno, Nevada, by the Di Giorgio Corp. has been announced by Robert Di Giorgio, president of the Di Giorgio Corp. River Di Giorgio Corporation purchased 100 percent of Feather ver Lumber for cash. according to Di Gioroio. Ownershin rook r cash, to Di Giorgio. Ownership took effect October 2.

Feather River Lumber Co. operates three mills in Plumas and Sierra Counties, California, producing kiln-dried white fir and other softwood products for the construction and buildins industry. Net annual sales are g7 million. R. F. Nikkel Lumbei Co. of Sacramento, Calif., is the national marketing representative for Feather River.

Di Giorgio Corporation, which is in production and sales of Iumber via its present division, Klamath Lumber Co. of Klamath Falls, Oregon, will operate Feather River Lumber Co. as an autonomous subsidiary. J. Kenneth Metzker will continue as president; no organizational changes are contemplated, Robert Di Giorgio stated.

Di Giorgio Corp. is a San Francisco-headquartered food processing, -marketing and distributing complex operating nationwide and internationally.

Georgiq-Pqcific Buys L&C

_ Georgia-Pacific Corp. and L & C, Limited, Honolulu, Hawaii, have announced that Georgia-Pacific has agreed to acquire L & C. L '& C formerly, Lewers & Cooke, Limited, has operated for many years in tfie Hawaiian Islands. They were one of the islands' leading distributors of building mateiials until that division was sold in 1965.

Assets being acquired by G-P consist primarily of approximately 14.6 acres of land in Honolulu plus cash a.rd markltable securities.

Holbrook Lumber Co. Sold

The Holbrook Lumber Co. in Scappoose, Ore., has been sold to Bert Kinzig, lormer owner and operator of building supply businesses in the Pasco-Kennewick-Richland area.

Kinzig bought the firm from Mr. and Mrs. Robert Clam,rner of St. Helens. Mrs. Clammer and her late husband, Burnell Holbrook, acquired the business nearly 20 years ago.

Kinzig was the owner of three lumber yards in the Tri-Cities area until selling them to the Boise Cascade Corp. three years ago. He managed the properties for BC until recently.

ocroBER, 1967
THE KEY CORPORATION l9l No. Lilnc.Box l99.Rioln,Cdif. Teleplwne Area Code 714 875-20fu the ..KEy" to WHOLESALE LUMBER Cal-Pacific Redwood Co. ftRIITIED IflI.II DRY FINISH OR PATTERNS & BEVEL SIDINGS tltD GR(IWTH REDWll(lD K5 NO. CALIFORMA SAtES-Wolnuf Creek Phone (4151 933-0600 SO. CAIIFORNIA SALE9-Downey Phone (213) 861-6701 EA5TERN SAlI3-Arcofo, Cqlif. Phone (704 822-5151

Deoler Wins Howoii Trip

l,lsin,,rt' I)iottt't'r l,trrnlrt'r (1o.. I-lsilrt,r't'(.alif.. u'4. lht u irrrtt'r ol att all-t'r1rt'llsr'puirl trip lo Ilanaii irt rt rlt t'rtl rll'au irrg lrt'irl l,r Inlarrrl l.rrnrl,t'r' (.o.- a liiirlt.. (llli[.. ,,nlrt,l.'salt'r'. 'I'h,' rl I'it u i n u is lrrtrl of it "Httnaiiarr llrilitlar'" pt'onrotiort l,t'ittg,',,1t' rlrrr,tctl l,r' tht' filnr.

I'lrr lrrtkr tit'kt't rlas rllaittt lt'r,ltt ltttrtdrerls rLlrcrsiltrl l,r' tlt'llt'rs nho Ptrt'r'lrast'tl Irrrikling supl.rlit's ft'onr Irtlanrl. Orrt' tir:kt't rvas dr'pr sillrl [r,t' ,'ach $l(X) ptrlrrlrtrsr'.

F,lsinorc l)iotreer l'ill hold Iltcit olrt drarving to dt:tcrr.nine rlho u ill takc the trip. Principals participating in thc drar'ing are Glen Smith. lumber malager: Jirn Ba,*iger" ]rarcl'rrare managel'l trIildret'l Basi-

gt'r. r'otrntt'r,.alt's arrd Frida Holtc,rt. l,ook kccpcr.

ll'his is tlte scconcl frt'c trip el'ardt'd lrl

Weslern Lumber & Building Moteriols MERCHANT

lnllntl thus [ur irr thc prornotion. 'Ihe first \\'irs \\()n l,r' "ltctl" llland oI W. :\1. Darv (lo. oI San ]]crnartlirrr,. Cali[.

'l'lrt' trin is slatcd [or Fe]rrrrarr'. antl lrrllrr,l lril: l{X) rtscrrrtli,,tt. r ilr I rril,',1 Jctlirrcr u ith htttt'l at'r'otnnrotlatir.rtts at tltr: lliltorr llarvaiian Villree {,rr lurnlr,rr cleal,.r. \rlr,, rlrrrrlifr [ol llr. lri|.

Whisler Hordwood to New Yord

'['hrec longtimr, ]tar<llloorlntetr hrve re[orrnctl \\ihislcr Htrr<lrvor,tls attcl trtorcd tltr: rrt,r,'lt -irrrltrrporatr:tl var<l t.o a nerr lot'ation.

E. L. "Ed" Whisler, 11-|1s elrcraterl the c,ld t'artl in llbrrantre (.alif.. for s('\ eI) r ears" is vice president of lhe ne\\' col'pora' tion and ranrod at the fir'nt"-. tl'o rnills irl Ertgere. Ore.. rvhich produce 50.0(10 b'f. I)eI' (la\.

(.hut k -\'lt heon. a 25'\'eirl lrtnilrer vr'terirrl. fot'm('rlv u'!th l,os-(lal [,rtltrl,er" is presitlcnt and sells molcling. speciallies anrl produr.'tion thnrugh the L.A' plant.

Handling lrtmbcr sales is Jcrrv Hrink. secLetarr'-lteastrrt'r t,f tlte c'orporatit,tt. Jt'rn' scrrt'rl at Whisler ft,r sir vetrrs atrtl has lllrt in -rtints rvith Wer-erhaettst't ilntl llauglr liort'st Pt otlttcts.

ln addition to ltartlrvootl atltl s,rftrtootl Irrml,t'r. \\rhislt-'r ollt'rs mt,lrlings. l)i( trrrt' Iritrnt's" shtttter slot k arrtl other speciallit's' .Jrr,st atltlt'd is a dinrt'rrsi()n sqtl:ll'(' tlivisiorr in aldt'r" maple. walrtttt antl asli'

Dubbers Silvorodo Evenl

'fhirtv f)ubbers altt'rtrletl tll' rt'r't'nt Sillaratlo i,r,r.t"r'and llill J,rltttsorr of llolrl's \\'"all Lumbt-'r Co. walkt'tl oll rl ith tht' lorv nct trophy. Also prt'scnt rvas plst prt'rr' Ev Lervis rvho lvas prt'st'ntt'tl a lrlight retl goli bag in apprer:iatittrt for hi-t sullt'ring through tht: past year as head rnan o[ I)trbs. Ltd.. rrorthern California's oldest lun.rbcrrrl('n's golfing organization.

Althc,ugh the master card is somelhat smeared with tears. the lilst lli:rht l'inners appear to rcad Chct Dcnnis" (lene Destruel and I)ave Graber. Secontl fliglrt u inncrs were Rol Sjolund, Ray Tt'akle and IJob Kilgolc with llill Johnson, llarrv Anthonv" Jack Crane and Eli l)estrut'l in i3rd

26
PRTNCIPALS at newly-incorporated Whisler Hardwoods (l'r) Chuck McKeon, [d Whisler and Jerry Hyink. flight. B0UND F()R HAWAII is one 0f these four mainstays at ilsinore Pioneer Lumber, who recently won an all-expense-paid trip in a sales promotion currently being conducted by Inland Lumber Co. They are (l'r) GIen- Smith, Frida -Holton, Mildred and Jim Basiger.
ocroBER. 1967 # F'1 ltra ffi lYjj ll:]:j .jjij:::: :: ii:iiil'lt, :i:::i+lii 1+;i$iitii:ll '{'Hisn 'tri#.s ':.S:l Y , i .,liriiirilli i:lll::iiil ', j:llti:lii;*iii+illit 703 Morket Street Son Froncisco 3 Phone: YUkon 2-4376 DOUGLAS FIR REDWOOD PINE Construction & Better Rough Cutting RAIL AND from company Oregon and CARGO owned mills other quality SHIPMENTS at Gold Beach, Mapleton and Roseburg, producers in the Pacific Northwesl WHOLESALE FOREST PRODUCTS (dioision of United States Plyuood. Corporation) 4480 PACIFIC BLVD., LOs ANGELES 58, CALIF. TELEPHONE 583.6013

The deolet's Supplierneaer hris competito'r.

Wqrd & Horrington Moy be Sold

American Cement Corp. is negotiating for the acquisition of three firms in southern California residential development and building materials distribution, according to James P. Giles, president of American, C. Gilmore Ward, president of Ward & Har. rington Lumber Co., and Frank C. Harrington, president of Aliso Homes, Inc. and Sunny Homes, Inc.

Aliso Homes and Sunny Homes have participated in the development of more than I,000 new homes annually over the past five years, primarily in Orange County, Calif. Ward & Harrington Lumber has an annual sales volume in excess of $20 million.

Tentative terrns call for American Cement to issue approximately 210,000 shares of its common stock, which recently have been selling for $13-$14 per share, for the assets of Ward & Harrington Lumber Co. The assets of Aliso and Sunny Homes, together with a cash investment by American Cement, will form a new company with 100 percent common stock ownership by American. Present stockholders of Aliso and Sunny Homes will be issued senior securities in the new firm, yet to be named, having an initial capitalization in excess of $1, million.

The three firmso each of which is closely held, are headquartered in Santa Ana, California. Ward & Harrington Lumber, to be operated as a wholly owned subsidiary under present management, distributes its products through lI contractor service yards, a regional yard serving large volume home builders, and a retail building material and hardware center for the general consumer.

Redwood Associqtion Elections

Harry A. Merlo, vice president of the Georgia-Pacific Corp., Samoa, Calif., has been re-elected president of the California Redwood Association at the annual board of directors meeting in San Francisco, Sept. 12.

Philip T. Farnsworth, executive vice president of the CRA and A. O. "Arch" Lefors, secretary, were re-elected to their positions for the fifteenth and sixth terms, respectively.

In addition, the board of directors elected Peter Johnson, Jr. as treasurer, a post he has filled on an "acting" basis since May. 1967. Johnson originally joined CRA's ,esearch stafi in 1956, upon graduation from the University of Washington's School of Forestry. He left the firm in 1959 to join the Inteinational Swimming Pool Co., but left that firm shortly after to join the CalPacific Redwood Company. He joined the California Redwood Association as head of the technical services division in 1963.

The roster of the board of directors of the association includes: Merlo; C. Henry Bacon, Jr., Simpson Timber Co.; Robert O. Dehlendorf II, Arcata Redwood Co.; Russell H. Ells, Willits Redwood Products Co.; C. Russell Johnson, Union Lumber Co.; Stanwood A. Murphy, Pacific Lumber Co. and Harold A. Miller"

P.C. MapleAlderHardwood Squares MouldingsSoftwoodsp3sts11 Hardwood C(lMPTETE MI[II]{G FACIIITIES (lI{ PREMISES

CALL: (2r3) 753-4527

INLAND BUILDING MATERIALS CO. Box 325/Rialto, California 92376 Phone 714-a77-2OO1 DTRECT MtLL SHTPPERS / WHOLESALE DISTRIBUTORS
DRAWIIIG THE WlNl{|l{G TICKET in Inland's "Hawaiian Holiday" promotion is secretary Audrey Hepburn, as general manager Bill Sharp (left) and lumber sales manager Don Derbes looks on. The winner was Elsinore Pioneer Lumber Co., Elsinore, Calif. A representative of the firm will be Inland's guest for an all-expense-paid trip to Hawaii. ln' land is holding 100 jet reservations for Hawaii in February for dealers who qualify for the free trip. Let's go to the lsland with Inland-the dealers supplier, never his competitor. Wesfern Lumber t Building Moteriols ,I^ERCHANT
Hardwoods, Inc.
Aue.
Angeles, Calif,
Whisler
6800 S. Victoria
Los
90043 WHOLESALE DISTRIBUTORS
.l "$l-i"'lr a .* ocrooER, 1957 MR. RETAIL DTAITR: D. C. ESSTEY ond SON mointoins o well bolonced SHED INVENTORY of o QUALITY DRY REDWOOD r AYE & CTEAR PATTERN STOCK r BEVELED SlDlNG & S4S reody for immediote delivery-or pickup No Order Too Smqll Just try us for PRICE & SERVICE 7227 IELEGRAPH ROAD ::1, i. FOR PROMPT EFFICIENT SERVICE CA[L: RAymond 3-1147 or PArkview t-7580 We represent in Southern Coliforniq D. C. ESSTEY and SON WHOIESAIE LUTI/IBER P.O. BOX 7028 EAST I.OS ANGETES STATION, TOS ANGETES 22, CALIT, Willih Redwood Producls Willits, Cqlif. Monufocturers of : Certified Kiln Dried Redwood r Eevel Sidings Foctory Primed ' Wropping ' Loth o Rough & Milled Commons I Timbers o Member of c.R.A. & R.l.S. Pockoged Lots o Truck & Troiler Shipments o Less Thon Corlood Lots Mixed Cor Shipments t Dry Kilns o Ploning Mill Ponderoso Pine o Boords o Siding Timbers Long Dimension Rough Dimension Other llouglas fir ltemc HUFF LUiABER COftTPANY 13535 Eosl Rosecrons Avenue (Eqst ofi Rosecrons lurnoff, Sqnlo Anq Freewoy) FOR YOUR REQUIREMENTS cArr sP 348460R 921-1331

Exclusively for California . .

to more ond more Colifornio deolers qnd distributors. For yeor qround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Westport Westport,

Dimension from Lumber Co., Oregon

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

Inc.

General Offices: Portland, Oregon 97201

newsandviews

E[a -

If'AVE YOU EVER been at sea with a problem? If so, you can rr be in excellent cornpany when some of the best lumber dealers in northern California take their problems "to sea" at LMA's third annual Top Management Seminar planned October 22-24 at fuilomar by the Sea.

Most dealers are well aware that educational programs are the backbone of all successful trade associations. And the reason is simple to understand . . dealers need trained experts to whom they can take their problems for solution. **

As I travel about northern California EYEN non-members are each month I continually run across prob. invited .to the top..man' lems being encountered rir'i"a"".

the most part these problems fall into sev- Bob. eral major categoriespersonnel, marketing, management and credit, advertising and merchandising and decision making.

Each of these problem areas is on the agenda at Asilomar and we will have top-drawer experts on hand to discuss the topics, not just in general terms, but in specific ways that will enable you to come up with answers to YOUR problems.

For those who may not be familiar with the LMA Top Management Seminar, it's a real work session. Lectures begin each day at 9 a.m. and run til noon. They begin again at I p.-. and run til 5. There is time for relaxation and dinner and then the 'ostu. dents" and ooprofs" are back at it again until l0 p.m.

The after-dinn". ."*riorrl "r" l,,or, ilo-ir,rtirrg. Held in workshop fashion, these meetings permit group attack on specific individual problems. CertainlR there isn't always a total agreement on the solution, but numerous ways of reaching a solution are offered by others who have faced a particular problem and solved it.

Throughout the Top Management Seminar dealer-owners and managers and their assistants have ample opportunity to meet with their fellow dealers for "bull sessions" which again always seem to boil down to problem solving.

The LMA officerso board of directors and education committee is so sold on this progrrun and its value to the industry that they welcome attendance by all dealers whether member of LMA or not. They are also convinced that once a non-member gets a chance to see LMA in action they'll soon be active members !

Think about it. Here's ;"r o:**; invitation to get help that you couldn't afford to hire on an individual basis. The cost of attending is only $20 plus your room and meals. In total, for under $50 you can pick the brains of some of the nation's leading business men. Don't miss this once-a-year opportunity. Call the LMA office and make your reservation for October 22-24 at Asilomar, See you there.

,\E{r!-, n$ i:ii:. i{k r *",ji i;i., ;l ii::' li'_*,i,'t fi, i:,::. :1tl ir; l.9r :::.;, : lj?j,;' #f; t:'. ii:, G.:; F'q. t'j::;l lr., iir. ;,t,' i i-,,, i;t fii r:rr
+ + +
Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.
A.
DANT & RUSSELL,
W. NETH, Lumber Sales Southern California Representative for
60 Years Marketing Pacific Coast Forest Products r*lY",it'lrX! '! t1,,1:: Weslern Lumber & Building lliotcriqls MERCHANT
,1546 El Comlno Reol, Sultc 0 lor Aftor. Colit.91022 11151 91t-r617
i#i"' 3g:'ffT"iTi'[?i;Y"j;l

TwentV'FlveTears Ago

As Reporced in fie October L942, Issue of The Merchant, Est. 1922

C. R. (Bob) Taenzer, president, American Hardwood Co., Los Angeles, will leave on a three week's trip to the East and South.

Floyd Elliott, Schafer Bros. Lumber & Shingle Co., San Francisco, and Mrs. Elliott, recently had an enjoyable vacation trip to Lake Tahoe.

R. R. 'West, president of the Builders Lumber & Supply Co., Inc., San Diego, announces the appointment of E. A. Woodward as vice president and manager of the company.

Seth L. Butler, Dant & Russell, San Francisco, left to visit the mills in Washington and Oregon,

Ray Schaecher, Schafer Bros. Lumber & Shingle Co., Reedsport, Ore., is spending his vacation in San Francisco,

L. A. Eastham, Seattle, Wash., and George McGill, Jr., Eugene, Ore., Northwest representatives for E. J. Stanton & Son, spent a few days at the company's Los Angeles office.

Frank McNulty, McNulty Lumber Co., San Bruno, recently returned from vacationing in the Northwest.

Tlr. B. Jones, W. B. Jones Lumber Co., Los Angeles, and Dennis Gilchrist, Pope & Talbot, Inc., Los Angeles, flew to the Northwest on a business trip.

R. E. (Fd) Fountain of Fountain-Smith, Los Angeles, was a recent San Francisco visitor on his way back from the Northwest,

Hal Ewart, of Portland, Northwest representative of Atkinson-Stutz Co., San Francisco is back from a business trip to San Francisco.

K. E MacBbath, Strable Ifardwood Co., Oakland, returned from vacation spent at his ranch in Sonoma County.

Boshion Picked by Ooklond

Oakland Hoo-Hoo Club 39, in accordance with its wholesaler/retailer policy, has unanimously seated Castro Valley retailer Ralph Boshion as "Big Cat" for th6 coming year. Boshion takes the gavel from wholesaler Jack Koepf who recently guided the Oakland club through another huge Reveille which attracted lumbermen from all parts of the West.

Officers serving with Boshion will be vice-president Al Mury of Evans Products, secretary-treasurer Dave Mensing of Georgia-Pacifig and sergeant-at-arms Dave Jopes of Strable Lumber Co.

The cast of cats on Oakland's board of directors will be Pearson Lumber's John Pearson and Bob Gerhart. El Wethman of Western Dry Kiln, Bob Macfie of GeorgiaPacific, and Sun Valley Lumber's Judd Hushes.

Robert T. Johnson, C. D. Johnson Lumber Corp., Toledo, Ore., recently spent a few days at the San Francisco office on business.

Dd Culnan, Western Lumber Co., San Diego, was recently in the Pacific Northwest on a business trip.

Leslie Lynch, Patten-Blinn Lumber Co., Los Angeles, vacationed the past few weeks at Del Mar. Calif.

E. K. Wood Lumber Co., Los Angeles, has purchased the Guy Tyler Lumber Co. at Whittier, Calif.

Robert Bonner, of Gamerston & Green Lumber Co., San Francisco, has been accepted by the Army for officers' training school.

Walter Scrim, Los Angeles, was vacationing last week at Laguna Beach.

ocToBER, 1967 1ll "rr :.:. .i l __ _:;I 3t
- ,'U HAR.DWOOD EXCELLE'UCE! qqft* % f .Md'l "'4S., \ "%" I *\ 4fd si#$Si|' T-r @*#*@r STR'BUT'O'iT WAREHOUSIS to sofisf I your tequiremenfs.f

PERS@NALS

I)ean Drake, general manager of O'Malley Building Materials of Phoenix, Lrizona, nearly wa.lked away with all points at the recent Far Western Regional Bridge Tournament at the Palace Hotel in San Francisco the first week of September, Dean celebrated his near victory visiting relatives and seeing the sights in southern California on his return trip home, Lee Bennett, former Eugene, Oregon, wholesaler, has joined lke Zalrani in Harbor Lumber Company sales in San Francisco.

George Bradt has sold his Bradt Lumber Company to Clyde LeMaster of LeMaster Builders Supply Company, Everett, Wash.

Mendocino County lumberman Gil Sissons has joined Oregon Pacific Forest Products in a buying capacity and is tentatively scheduled to work out of Ukiah, Calif.

Sterling Wolfe, Sr. of Marquart-Wolfe Lumber, Newport Beach, Calif., and his understudy Sterling, Jr., capped an Oregon buying trip by stopping in Medford for the Rogue Valley tourney.

Walt Ruth slipped away from his desk at Artesia Door for a couple of weeks of Ioafing at Lake Tahoe, Calif.

Popnnntiilg.

Western Lumber & Building Moleriqls I ERCHANT

Mortimer Il, Doyle, the National Forest Products Association executive vice president, has been elected senior vice president of the American Societv of Association Executives.

Paul Fritchey, Palm Ave. Lumber Co,'s top frond is on a month long mill tour thru the northwest, He'll be coming back to Alhambra, Calif., from Vancouver, B. C. on a Norwegian freighter.

Ray Sedall, California manag:er of the Hirsch Lumber Company, decked a 37 lb. halibut on a sportsfishing boat ofr Santa Cruz Island. Even though Ray's catch was a whopper, he lost out on the 965 jackpot to a 371+ Ib, black sea bass. dnyone for halibut fillets contact Ray, but please don't mention black sea bass

Inland Lumber's Dick Yisek and his missus, Dee, visited relatives in Nebraska.

Ilarry Bleile, merchandising mgr. for Kimberly-Clark Corp., returned to Redding, Calif. after a week in Portland at the WWPA semi-annual and a week in Wisconsin on business.

Anno Willison, formerly with American International in Temple City, Calif., has gone to work for Hearin Lumber Co. in Portland.

Frank Denny, Angels Lumber & Hardware acting general manager, reports for August that their southern Calif. stores had the best month ever.

Lou Godard and his missus are currently on a five week round the world tour. Included are Tbkyo, most of south East Asia, India, the Near Ebst, Greece, Rome and then back horne to the Bav Area and Hobbs Wall.

Paul Gaboury is back at his Golden Gate Lumber 'Co. desk after taking in Expo 67. He says there were many good shots of the lumber industry and the shortest skirts you'll ever see. But Douglas fir dimension and timber can't compete in the Montreal market due to the unfavorable exchange rate, he said.

Ken Bowes, former ass't. salesmanager of Michigan-California lumber at Camino, Calif., has been promoted to the top sales spot succeeding Hugh Schaffer who recently retired after nearly 30 years. Ken, former Sacramento wholesaler and past president of Sacramento Hoo-Hoo Club 109, is a native of Portland and started his career there. He was general salesmanager of Winton Lumber Sales Co, in Sacramento, Calif., and prior to wholesaling on his own he directed sales for Ostrom LumberCo. at Marysville, Calif.

Jerry and Brian Bonnington have named Frank Kelly to their Bay Area Sacramento Valley terrritory. In 196.1 he headed the laminated beam div. for Hubbard & Johnson Lumber Co. at the Port of Redwood City and later the sales div. of Dant Forest Products. Prior to joining Bonnington he directed sales for the James L. I{all Co. of San Francisco.

Robert Yener and his son Dennis, Sunset Plywood, Los Angeles, flew to New York and Pennsylvania on a business trip. This was the first time Dennis had been to the east coast.

+ McDonold Cedor Products, Ltd. Lrsmford Cedor, [td. Tumoc lunrber Co., lnc. + + Whnlanlp1nlg

John Eells has visited relatives in Wisconsin, and stopped of in Pella, Iowa, to tour the Rolscreen Co. plant. John's Pella Architectural Products in Paramount, Calif, is the southern Califomia distributor for Rolscreen.

Conley Brooks, president, Brooks-Scanlon, Inc., Bend, Ore., reports that Charles M. Kreider, formerly general manager, is now vice-president, research and development. Mike Hollern, is now general manager at the Bend operation.

Wayne Gardner, executive vice president, Lumber Association of Southern California, was elected chairman of the Managing Officers of Federated Associations of the National Lumber and Building Material Dealers Assoc. During the past year he served as vice-chairman and, in the absence of the chairman, handled most of the chairman's duties,

Ed Israel, head of Edwards Lumber & Manufacturing Co. in San Francisco, vacationed in Canada last month with special emphasis on Montreal's great Expo. "67."

Mike Madison, sales director of San Francisco's 118 year old import-export Ziel & Company, has just returned aftel a month in Southeast Asia including a few steamy days in the Borneo jungles which made the usual Bay Area fog look like paradise when he landed.

Dick Ranft, salesmanager of Cloverdale Plywood Company, flew to Cincinnati to visit relatives early last month.

Lamon Lumber Company's Gordon Saunders and family selected tiny Weber Lake in Sierra County for their two weeks sabbatical after lear-ning the nearest phone was 30 miles away.

Yern Nielsen, former owner of Hillview Lumber & Supply at Nile, Calif., has joined Ralph Boshion at his Castro Valley Lumber Co. retail operation. Ralph and Vern are not particularly strangers, however, having first met when they worked together at the old Lincoln Lumber Co. yard in Oakland some 35 years ago.

Stan Hulett has spent two weeks last month calling on Willits Redwood Products customers in the East.

Ray Swigert, former head of Clear Fir Lumber Co. at Arcata, Calif., is now general manager of Arkley Lumber Co. on Hwy. 299 West of Arcata. Del Davenport, former salesmanager of Clear Fir., handles export sales for Arkley and Cliff Smoot of Molalla Forest Products will continue to sell their domestic production.

Supreme Nine Member for Jurisdiction VI Larry Owen and his wife Fern lepresented the San Francisco Hoo-Hoo Club 9 at the recent big International Convention in Memphis. The Simone Williams Lumber Co. veep finished ofr the trip with business calls in Chicago and Montreal.

Fran Heron, a moulding, millwork and cut stock specialist for Dant Forest Products in Menlo Park, has joined Pickering Lumber Corporation, according to vicepresident and general manager John Lowe.

Tom Welch of Welch Planing Mill, Midvale, IJtah, and Salt Lake City lumberman Rex Zeiger, brought back two big buII elk from a recent hunting trip in Wyoming, stopping off on the return trip to fill up their lockers with trout.

Lee Lambach and Clarence Dame have just started their own wholesale-retail plywood outlet in Santa Clara. Lee for many years was associated with Roseburg Lumber Co. and Clarence was former salesmanager of Strable Lumber Company.

ocToBEn, I967
33
fio
WRITE FOR FREE SAMPLES ALL GRADES R E DWOODnTT SIZES SPruce 3'2292 7ll7 Eosi Firestone Blvd., Downey, Colif. P.O. Box 243 TOpoz l-6701 COMPLETE MILL FACILITIES AT OUR 1O ACRE WHOLESALE DISTRIBUTION PLANT Soulhern Coliforniq Representotives for Cql-Pocific Redwood Co., Arcoio, Cotif. PACIFIC Standa,rd, Lumber Compan!, Inc. SUGAR INCENSE PINE CEDAR P.O. Box 717-1144 Mines Ave. Monfebello, Co'lifornio.' 90640 (2r3) 685-4041 PONDEROSA PINE WHITE FIR P.O. Box 706l I760 Solono Avenue Berkeley, Coliforniq 94717 l4r5t 527-366r Featuring Quality Products From Pickering Lumber Corp. and. other Reliable Sources Since l90l
s*ryow cosl

AT BARBE0UE: (1) Vicegerent Snark Chef Chet Harshner. 0) (L-R) Harold Fuerst, Georgia Pacific; President; President Bob Lewis, Madera Lumber Co.; Jean Hartsock, K-Y Lumber Co. (3) Standing, Ted Mathews, Reid and Wrisht Co.: Charlev Dart, K-Y Lumber Co.; Verne Hawkini. Arviri Lumbei Co. (4) Past President, Bert Dennis, Sequoia Forest Industries; Don Walker. (5) Bob Whitney,' Johns-Manville; Elmer Rau, Madera Lumber Co.; BAb wright, Reid and Wright Co. (6) Some of the Cats. (7) Larry 0wen, member of the Supreme 9 from Jurisdiction Vl. (8) Hugo Rath,

Iarter, Webster and Johnson, new member of the Board of Directors; Carl Nystrom, Rich Bros. Lumber Co.; Jim Gaither, Tarter, Webster and Johnson. {9) Don Walker, Pacific Forest Products, in the chow line. Serving, (L-R), Chet Harshner; Bob Schlotthauer, Willard Lumber Co.; 0llie Johnson, Willard Lumber Co.; Craig Gaffney; Ed Silva, Western Door and Sash. (10) Nominating Committee: (standing) Bob Schlotthauer; facing ca-mera, Chet Harshner -and Craig Gaffney; backs to camera, Elmer Rau, Bernie Barber, Jr. (11) Craig Gaffney, Bonnington Lumber Co.

President

Lewis Re-elected Clu b l-

I-On THE first time in the history' of San Joaquin Hoo-Hoo Club 31, the club presideni has been re-elected to hold the office for another term.

The club record setter is genial Bob Lewis of Madera Lumber Co' in Ma' dera. Calif.

The elections were held in late August by the Fresno-based club at their annual membership and barbeque meeting that has come to be a late summer tladition' Manning the nominating committee for the precedent-banging turn-of-events were: Bob Schlotthauer, Chet Harshner, Craig Gafiney, Elmer Rau and the club's genial, long-time secretary, Bud Barber. Larry Owen, the Hoo'Hoo head man {or the Jurisdiction Six section of the international lumber fraternity, was the visiting officer. This is just one of a number of club events throughout his scattered area of responsibility that he has visited.

Weslern Lumber & Building Moteriols MERCHANT
lr
OLD GROWTH REDWOOD KILN DRIED UPPER,S GREEN COMMONS FOR DEALER DISTRIBUTION V/ WCOD FOLDING DOORS / WOOD FOLDING PARTITIONS / WCOD WINDOWS / WCOD SLIDING GLASS DOORS PEI.TA ARffIIEfiURAt PRODUfiS 7330 Modison Street Porcmount, Colif. 90723 ' (213]' 774-2400 $herUolr bru VanDelfor uou. gor QUATITY REI'WOOD
Dove Dovis Billond Dick Norris

THE AR'ZONA SCENE

THE ARIZONA Retail Lumber and r Building Supply fusociation cooperated with the Salt River Valley Hoo-Hoo Club No. 72 Sixth Annual Forest Prod. ucts Fair, held at Chris-Town Shopping Center, Phoenix by featuring a l0 x 30 display built around the association's Heating and Air Conditioning Study.

Centered in the display was a typical wood wall, made more attractive with decorations. A continuous slide presentation was shown, giving results of the tests and the advantage of wood. Another feature was a teletype in the display, bringing

news on up-to-date weather data. Also featured were peg board literature racks, in which more than 1Q000 pieces of litera. ture on wood products were given to people visiting the display.

This year's fair consisted of more than forty displays of wood products. One of the outstanding features was the maze of rooms, designed by Jack Seitzo chairman of last year's Forest Products Fair. An added feature for children was the enchanted forest, in which Carol Mae Bones, an Apache Indian maiden, reigned as Princess.

Rod Morrison, advertising manager of O'Malley Building Materials, the fair's chairman declared the fair a huse success

with more than 300,fi)0 people viewing the displays.

With the Wood Marketing, Inc., Build. ers Award Program, the Heating and Air Conditioning results published and the Forest Products Fair, wood has been given front page coverage in Arizona and certainly given a boost to the association's wood promotion program.

Sqn Fro'ncisco Club Elections

Pete Johnson of the California Redwood Association has been elected president of San Francisco Hoo-Hoo Club 9. Pete suc. ceeds Supreme Nine member l,arry Owen, and will head up an entire new deck including vice-preqident Reg, Ricci of Ricci & Kruse Lumber Co.o treasurer Ray Ryan of J. E. Higgins Lumber, and secretary Art Wall of Arcata Redwood Co.

New directors of the club are Ted Littlg J. H. Baxter & Co., Ed Brush, E. S. Brush & Sons; Knute Weidman, Weidman Lumber; Rick Pratt, Weyerhaeuser Co.; and Max Cook, The Merchant Masazine.

:f ocroBEn, 1967
SecretaryManager
Arizono Retoil Lumber & Building Supply
4740 No. Colrol Ave., Pholx, Arlz. 85012 l&21 271-6123
Associotion
WHOtESAtE-JOBBIN G Timbers o Redwood Douglos & White Fir Plywood Ponderoso & Sugor Pine 1259 Brighton Avenue AlbEoy, California LAndscape 5-1000 rNc. DIVI.SION OF HI.tL LUMBER & HARDWARE THE \^/ORLD'S BEST WOOD PRESERVATIVES Comply with Federal Specification TT-W-572 COPPERIIATE N'250'' Type ll, Comp. B KEIIITE II9'' Type ll, Comp. A .-t t-,-' l.

,Udd'iw;ff=$m

Western Building Material Association NEWS

THE l,UI\4BERMEN'S I ndennriting Alr liunt'. has suggested the follorting pre' cautionary measures to protect property in the event of a riot or civil disturbance. They are in response to many inquiries from their policyholders and are being passed on to you {or consideration if such disturbance are likely in your area.

(l) Watch Seruice-Someone on lhe prem' ises at all times discourages breakins and trespassing. In case of fire, Watchmen can promptly notify the Fire Department and then be very helpful in fighting the fire to prevent its spread. Watch dogs on the premises are of

great assistance to the Watchman.

Fenccs have been a material benefit in protecting propcrty during these in' cidents. If possible, prect a solid wood or cyclone lence of seven feet or more. Where fcnccs already exist, be sure they are in good condition and that adequate clear space is maintained between the fence and any material that could be used by vandals as an aid to scaling the fence.

All window and, door opcnings should be protected and equipped with strong locks and bars where practical. Have matcrial on hand for boarding-up of windows during riot conditions. This helps to reduce damage possibilities.

V cll lighted properties discourage vandals and assist watchmen in observine

conditions during their tour of the property.

Be sure to consult with your police and fire dt'partments and obtain their suggt:stions as to any special precautions that can be taken. Tf possible, work out a plan with these departments for the protection of your property.

l'Iake sure that all of your first aid fire fighting appliances are in good 'n'orking order.

Enli.st the aid of your employees in formulat.ing a plan [or Irsl1'1'1is11 in any emergency. For examplc, one employer used dependable employees as guards (inside the building), and cquipped them with extinguishers, blankets, sand buckcts and other fire prevcntion aids. Thcse men 'vtr.re instructed nol to leave the buildine and not to resist looters or rioters. Their sole duty was fire prevention. These employees actually extinguished one fire bomb and probably were instrumr:ntal in preventing destruction of thc property.

HEXBERG LUn BER SALES, rNc

Sugar Pine-Ponderosa Pine-White tir-Douglas Fir and lncenss Cedar Truck ond Troiler or Direct Roil Shipmenis 5855 NAPLTS prAZlrOnO BEACH, CAUF.

From Los Angeles Coll: SP 5-6107 Beoch Areq Cqll: 433-2472 ot (7141826-0636

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesale orders from our

United inventory of prime softwood lumber maintained with the retail dealer's needs in mind.

Buying

Red

Lee Deering ' [A 7-5556

FILLING & SHIPPING your order efficiently comes noturolly ot Som Wingote's. A g,ood, complete inventory of wholesole lumber ond cut stock is olwoys on hond. Plus complete surfocing & re-sowing focilities. Five big lrucks ore reody fo roll with your order. Why not coll us now?

(s) (6) (.7 ) (2) (3) (,1)
Eric Hexberg Don Gow Dole Storling Chqrlie Schumocher
UI{ITEII T(l SERVE Y()U BEST!
Oftice
Bluff
UNITED WHOTESALE IUMBER CO. l2O0 Mines Avenue, Montebello Cqliforniq OVerbrook 5-55O0 Complete milling facilities-Efectronic edge glueing & sanding
Soles Monoger i Rolph Doles i _yy,_y:::y__l we Arc on rail ,i l:,t"gn[g Lumber Co. P.O. Box 63, Cloverdole, Cqlifornio 95425 Ph.707-894-5621

Miller Heqds L.A. Club

Hrrgo Miller, of Rounds Lumber Co." has bcen clccted lew presi<lent of the Los Angeles Hoo-Hoo CIub, succeeding out-going snark Frank Quattrocchi.

Others named to offices in the club are: Jim Barncs, Cal Forest Lumber Co., first vice-president; Jack Nlilliken. Lanc Lumber Co., sccond vice-president; Wayne Gardner, Lumber Association o{ So'ther. California, secretary; a.d Jo. Contestabilc, Tarter, Veb,ster & Johnson. treasurer.

More Redwoods Preserved

The Interior Department has said it will qive the State of california $I million to buy a 1,(t2}-acre additioi to the Humbordt Redwood State Park. Federal funds will be matched by state funds from the Save-the-llcdwoods Leasue donation. Thl oark is about lO0 miles south o[ l]r('proposed redwood national park.

Big Morket in Pqllets

Enough wrstern soltrvood lumber to build more than 60.000 homes went into industrial pallcts last vear.

This fast-growing specializecl usage "ors,,m"d an cstimated 5g3 millio'board fe.t of western boardvand dime'sion lumber in that time, Wcstcrn Wood Products Assn. estimatcs.

Cedor Mqnufocturer's Annuql

At the western Red cedar L.mber Associatio''s ruckv rith anntral meeting in June at Vancouver Island. Canada. J. C. Bigg. of Lamlord Cedar Ltd._was elected president and J. A. McCr,i"y. seattle cedar Lumbcr Manufacturing co. rvas elccted 'i." p.".i- dent, F. P. Trotto, Weldwood r.rf Canada Ltd., was re-elected treasurer.

ond whotesole Lumb'r Distributors

ocToBER.1967
EETrnro.otr,. BLlss RA 3-168I . PA TUMBER COMPANY 715l Telegroph Rocd Los Angeles 22 8-4447 o RA 3-3454 Pleose Use BLISS' Cleqr Heqrt for my lost box. Do you hove ony' lost requesl? (usT0M Mil.illt0-DrrAil. M0ut Dm05-Kttlt DRytlt0 Serving All Southern Colifornio Lumber yords - Cobinet ShopsFurniture Monufqcturers
IN.TRANSIT MILLING A SPECIALTY Mutual lloulding and Lumber Co. srNcE 1928 - QUAL|F|ED By EXPERTENCE TO BE OF DAvis 4-4SSl 621 West l52nd Srreer, Gordeno, Colifornio John Q. Brewer SERVICE FAculty t-0877 slrEclAL llAltlltllllGo, ., -4 ON YOUR REDWOOD ORDERS. 4 WHETHER LAREE OR SIWALLI w "Kxll-tu DRY OLD GROI^'TH REDr,r'OOD l:ffif )h CLEAR, AYE a,nd UTILITY wt'ryw{ iksrANDARD, SPECIAL PATTERNS, (WHOLESRLT ONLY) SPECTAL LENGTH ORDERS 1'#ll ;:lyi?:ffli' ctovE RDATE REDwoo D sAtrs ?.o. Eor fl5,

Ncw LEtenatun@

Accenluole lhe Interior

The hard working red cedar shingle and shake has traditionally beeri an outside adornment

A recently revised illustrated free brochure shows novel interior applications of shingles and shakes.

WRITE: The Merchant Magazine, 412 W. Sixth St, Los Angeles, Calif. 90014.

Lop Siding

Application instructions for Masonite Williamsburg-X-ninety Lap Siding present general construction, application and finishing procedures. Illustrations in Bulletin P-114 are shown in blown-up form and keYed to Iocations in a model house.

concept of "end-uses." They replace the Technical Manual and provide basic information on using 12 western softwoods in construction and data demanded by architects, builders and others.

Titles include: product use manual (rules for specifying); structural framing, sheathing and decking; machine rated lumber; laminated and solid posts and beams; exterior decks, railings, benches and garden structures; exterior siding; and interior paneling.

WRITE: The Merchant Magazine, 112 W. Sixth St., Los Angeles, Calif. 90014.

Timco marina prefabricated floats are ideal for marinas, wharves and swimming floats. This brochure gives details and speciflcations of the modular units. Typical eross-sectiong are illustrated.

The flame-treated Amerinated lumber and plywood brochure shows approvals, Prices and general information about the fire resistant Product.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Plynrood Properties

Cedar lnteriors

for roofs or sidewalls. In recent years however, architects have brought them inside to add grace and elegance to many a contemporary building.

WRITE: The Merchant Magazlne, 412 W. Sixth St., Los Angeles, Calif. 90014.

Wood End Uses

A western woods technical library by WWPA has seven new product catalogs based on a

Treoted Products

Two four-page color brochures were released recently by the American Timber and Trading Co.

The "Guide to PlYwood ProPerties and Grades" Published bY the American Plywood Association provides in 12 pages a comprehensive summary of PlYwood grades, their uses a,nd how to work them,

Photo - illustrated grade - uge guides show tylgical grade-trademarks, describe common usage, and typical installations of a wide range of interior and exterior appearance grades and (Continupil on Page 4I)

t*,, i:, '::r': 'i;;.i
:l' ;:i,f 4r..
i;o,...,r,:.r-,1 ,r ..-; , .',. - . l'
,,i. ::, i,: :.t. ''-.:::. me *'o*"?;:Til:il GREENq I I \}/-, I DoucLAs FtRJess Alford Hal Rolff, Sales Manager "Station to Station" (707) 884-3527 haurnlUlnbaalaLurrrbprl ilo *{o * uh,lnLof Rpdil,oo d, S p fif Pnfuntt'& SannPnfudt. REDW(I(ID, FIR A]ID PI}IE LUMBER SPTIT REDW(!(ID POSTS MORTISED RA|IS, PALillG & HottYt{(l(lll SHAKES We Speciqlize in Mixed Loqds! Jim Moher Cordes Longley G|IAST tU IIBER C(|TII PA]IY Ukiah,Galif ornia (7O7)462-8607 direct mill shipments ol . . . ENGELMANN SPRUCE . DOUGLAS FIR . REDWOOD PINE orra other species VIA RAII-TRUCK ond lRAltER For Service PlusColl on Us MARQUART.WOIFE IUMBER CO. HONACE WOLFE STEIIING WOTFE 4533 MocArthur Blvd. Newport Beoch, Colifi. 92ffi Phones: l2r3l 625-1494 17141 s4O-392O It g;:1. ;T1 i':., $ r,' l, ;:,:, f:.' i!/.. "'.r ::'' i'!." \a &t", F,r,i. i t,.
ocToBER.1967 complete selfservrce WEATHER. STRIP & THRESHOLD C()RNER 0NtY 18"x26" I Designed so that customers just bring items to your desk and pay for them. . Fullof proven itemsdisplayed,not hidden, in a 2.side rack wrthsign. Self-selling copy on each package. I Most itemsin colored poly bags with complete instructions and all necessary fastenings. I Your lobber salesman aulomatically keeps the stock up. r You buy from one western source. I For most sales from least inventory, space an0 etfort, put this "PElVlK0 salesman"on your floor. ASK Y0UR J0BBIR or carr: +ts Use The Merchantts Buyeros Guide When You Want Goods & Services ln Lurnber & Building Materials MATERIAL HANDLING EOUIPMEl{T designed specificolly for the reloil lumber & building moteriols deoler. Write or phone for our free coiolog todoy. lldprh "Ihe Haul of Fame" 2901 E. STAUSON HUNTINGTON PARK cAUFORN|A 90255 LUdlow 3.1056

4 Carlow Gompany Warehouses

To Serve All Southern Cqliforniq Deqlers

l7O3 N. 8th Street

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75O Eost 59th Street

tOS ANGELES, Golifornio Pleqsqnt 2-3137

6807 McKinley Avenue

tOS ANGEIES, Colifornio Pleqsont 2-3136

MoRCAil 000RS for Every Use .

M-400 Interchangeable Panels Entrance 0oors-All lypes

SED0RC0 Louvers & Colonial-Modern Hardwood Flush Panel Doors

FTUSH DOORSASIIJilAHOGA}IY JIRCHMASOTIITE_BEECII

FIR PTYWOOD_ ,APAIIESE PTYW(!(!D

NORDCO DOORS

TOUVER DOORS

3 PANEI DOORS F.3

FOUR PANET RAISED F.44

X.BUCK FNONT DOORS

sAsH DOORS F-13

RAISE PANEI TOUVER DOORS

SCREEN DOORS

FRENCH DOORS

DUTCH DOORS

FANCY FIR DOORS (ENTRANCEI

TOUVER BIINDS

MONTEREY TYPE DOORS

..SOUTHERN AIRE'' DOORS

CARVED DOORS

Lcttetrs

The Merchant Dear Sirs, Noticed your description of Decrabeam in my husband's August Merchant,

Those I i gh t - w ei g h t beams would solve our remodeling Problems, but how "fake" would theY look? Is there a dealer handling Decrabeam in Arizona so that we could see for ourselves?

Your tnrly, Mrs. Wm. Katharine DaiIY Tucson, Lrizona

We leel we had best let You see a Decrabeam, then you can ilecide. We'ue forward'ed your letter to the cornpny lor the name ol your nearest dealer.

HOO-HOO COMMENTS

Dear Dave, Thank you for your kind com' ments about the "Log and TaIly's" kind comments!

I am also very happy to acknowledge receipt of the pictures of Black Bart Hoo-Hoo Club No. 181 barbecue, and am very sorry that I wasn't there. The food iooks delicious. I am under the impression that TIIE MERCHANT must have a very large and extremely capable photographic staff.

It was a great pleasure to call attention of Hoo-Hoo members to the flne job your magazine is doing for Hoo - Hoo International. This year the motto of the order is, "Make Hoo-Hoo Great in '68"; and I think THE MERCHANT will be hearing lots about us this year. Thank you very much for all the wonderful news and photographs in your great magazine.

Sincerely yours,

KEEPING IN TOUCH

Glad to subscribe so as to keep "The Merchant" coming. It is a "must" since it is the best means of keeping abreast of the industry and its people.

Haven't been able to do anY roaming around this summer, as I am still trying to get well from a disc operation back on May 6.

Best wishes,

*
*
*
*
*
*
*
WHOTESALE ONLY * Menber Notionol 5s:h ond Door Jobberr Arsoclotion Western
& Building Moteriols I ERCHANI i)ir f.
Esrqblished 1896
Lumber
-Edinr.
;,"-l \ ir :.,: {t' rli',1 1i:i, Hr, ;t;.,i r,r;";. ,l\' i'ili i-ui; : i,:-. $V...::, ffii, ;t" tr. Jil' t?r' F,. ilffi w w: &,i ffi,1 &rui
FOR HIGH QUALITY
E*usH [nDUsTRtAt IuMBER @mPANY
Domestic ond lmported Hordwoods Sugor Pine ' Ponderoso Pine Gan furnish rough or S2S CALL BRUSH ! Mynond 5-550I
OUR MOTTO: Quality & Quantiry GUARA|ITEED FOREIGN & DOMESTIC HARDWOODS "Wholesale 0nly"
one to two million lootage und,er coTter r.c.r./DlREcT cAR SHIPMENTS/T & T 7653 TETEGRAPH RD., MONTEBELLO, CALIF.

MORE NEW

construction and industrial grades of softwood plyu'ood. Single copies are free.

WRITE: The Merchant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

Kitchen ldeos

A new collection of idea kitchens is available as a sales aid. This new edition of ,,Kitchen fdeas" is designed to create customer desire for new kitchen features and custom improvements,

A starter package of 50 books,

TITERATURE

reproduction proof sheet, and your 4 line imprint on the cover

of each book is available for only $22.50 (Add $1.50 fol handling).

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Hordboord Dotq

A new hardboard product data file gives valuable information and illustrations on use of hardboard in all types of installations. Suggestions for finishing, conditioning, application, Ioad-bearing factors, sizes and specifications are all indexed for rapid filing reference.

\YRITE: The Merchant Maqazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Wood Engineering

The Forest Products Research Society published its Annual Review of Wood Engineering in a recent 12-page issue of the Forest Products Jourral.

The use of u'ood as an engi- neering and architectural ma- terial wiII be the dominant theme. Featured will be stress gradetl lumber, structural joints and fastenings, laminated structural members, sheet materials, poles and pilings, residential construction, and radically new chemical processes. Single copies are $2.

WRITE: The Melchant Magazine, 472 W. Sixth St., Los Angeles, Calif. 90014.

ocToBER, 1967
41
redwood tCt Yard Distribution Custom Milling Facilities All Grades & Dimension Direct Shipments via rail, water, truck and trailer I5orrtfr Bcry'' RtrDW@@D G@" Hawthorne, Calif. (San Diego freeway at Rosecrans off-ramp) Telephone: (area code 213) 0sborne 6-2261 . Spring Z-i}ig Harold M. Frodsham o Lyn Vinum o Sully Sullivan o Freeman Campbell o Jim Frodsham N TWIN HARBORS SALES CO. Knprnonnting TWIN HARBORS TUMBER CO. IN CATIFORNIA Monufocturers of West Coost Forest products PAIO ALTO, CAIIF. 701 Welch Rd., Suite 2219 Jim Frqser Phone, (4151 327-4380 EUREKA, CALIF. P.O. Box .156 Frqnk Friedenboch Phone' (7071 443-7092 SANTA ANA, CALIF. 1621 E. lTth Sr.-Jim Rossmqn (213], 625-8133 (Los Angeles) (714l, 547-8086 (Oronge Cty.) * ALL HARDWOODS in Random or Specified Widths-ys' r/2" or To" Thicknesses in Solid Stock. IMPORTED & D0MESTIC HARDI|0ODS (all specia) *FULL LENOTHE available from YARD STOCKSI Matching Mouldings inall standard details . . Smoothly milled, ready for finishing -- all lengths. Paneling furnished in T&G V Joint as standard . . Custom details to order! EIIJY AMEFIICAI\I! 1900 E. rsth STREET. Los ANGELES, cALlF. 90021 retephoneiT4g-4235

Products, promotions ond soles sids

Fnodun@t you csn use to build sqles ond profits!

Fnoffilts

Poly Foom Strip

Macklanburg-Duncan Co, is marketing a Poly Foam Strip. Cut to a hefty tY+" x LY+" size, it is available in a 42" coil.

Post and rail is offered in two or three rail versions together with mortised posts. Picket panel comes in prefab sections 8' long, and in heights of 3', 31/2' and 4" The l" x 3" prestained pickets have gothic style tops.

TI/RITE: The Merchant Magazine, 4L2 W. Sixth St., Los Angeles, Calif. 90014.

Swinging Pef Door

A sturdy, aluminum framed rubber door is now being offered by Johnson Pet-Dor,

Inc. The door opens easily from either side. Magnetic catches provide a tight closure when the door is not in use. A solid locking panel can be slipped over Pet-Dor from either side for security.

The display features the Mcdernfold product line and occupies little floor space. Also included is a display book which illustrates various applications of Modernfold door/room dividers, and provides helpful pre-sell information.

IYRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Decorolor Ponels

Five plastic panels comprise the enlarged Angelus line. The panels are available in different designs.

Versatile Weather StriPPing

This versatile strip retails for 69 cents and is packaged in a two color, handY, hang-up sleeve, 12 rolls to a carton.

TtrRITE: The Merchant Magazine, 4L2 W. Sixth St., Los Angeles, Calif. 90014.

Solid Stote Sow

Homelite, a division of Textron, Inc., has announced a chain saw with solid state ignition, without breaker points.

The XI-850 is lightweight, fast cutting' with increased oil and gas capacity, says Homelite. It has both an automatic chain oiler and a manual override.

TilRITE: The Merchant Magazine, 412W. Sixth St., Los Angeles, Calif. 90014'

Three Coulking Sizes

Frost-King Rope Caulk, is available in three sizes. The P24 weighs 1 lb. 6 oz. and covers approximately 85'; the P14 weighs 8 oz. and covers approximately 32'; while the PA weighs 4 oz., and covers approximately 16'. The caulking is designed not to harden or crack.

TilRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Fence Design Promotion

Tarter, Webster & Johnson is promoting its line of readymade redwood fencing with scale models of the three basic fence designs,

The Johnson Pet-Dor is available in two sizes. The units are easily mounted and "do-it-your- self" instructions For Pets onlY are included.

WRITE: The Merchant Magazine, 4J.2W. Sixth St., Los Angeles, Calif. 90014.

Compoct Divider Disploy

A free-standing display of doors and room dividers is available from New Castle Products, Inc.

Versatile Plastic Panels

Small ovals and large circles are I2"x!2". The antique chain, peacock and Spanish scrolls are L2"x24". The panels may be attached to metal decorator poles.

WRITE: The Merchant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

Steel Roincqrrying Units

Prepainted steel gutters and downspouts are being marketed by U'S' Aluminum Corp.

The outside coating is a tough white acrylic enamel that is reported to have a life expectaney of 25 years. A copper seal protects the inside against corsion. The steel gutters are available in 10-, 20-or 82-foot lengths. Downspouts come in 10-foot sections,

WRITE: The Merchant Magazine, 472W. Sixth St., Los Angeles, Calif. 90014.

Extrc Lorge Ceiling Tile

Super Tile-Lite ceiling tile is by United States Mineral Products Co. Each tile measures 24" x 24" instead' of 72" x 12".

Interlocking flanges make Super TileLite self-leveling. Each sheet is pre-scored. Super Tile-Lite has a highly reflective, white, pebble-textured surface,

WRITE: The MerchantMagazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Westeln Lumber & Building i/lqterlqlr MERCHANT
Ncw
Colorful Foldirg Door/Room Dividers

ocToBEn, r967

Quick Chonge Shelves

Adjustable shelves in wall cabinets are featured by the Long-Bell Div. of International Paper Co.

Each kit contains a can of Rez antique base color, a can of Rez antique glaze; a special tube of gilt finish; a brush, and a cheese cloth.

WRITE: The Merchant Magazine, 4LZ W, Sixth St., Los Angeles, Calif. 90014.

Morsh C-375 Adhesive

Quart cans and 1/10 gallon cartlidges of Marsh C-375 waterproof, mbber base adhesive are available fi:om Marlite in attractive orange, black and white display cartons.

Moulding Merchandising Aid

kEasily Adjustable

Each shelf rests on four snrall blackets. The brackets can easily be removed flom the cabinet and replaced at a different level.

Adjustable wall-cabinet shelves are standard equipment in theil Luxuria kitchen cabinets, along with self-closing dlau'ers, magnetic catches, and bottom sliding shelf in base cabinets.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Lotex Antique Kit

A latex base antiquing kit has been introduced by Rez.

A 28-kit assortment has 12 white and 16 deep colors, all one price. A free display merchandiser comes with the assortment. Rez supports its merchandising by allowing dealers to exchange slow-moving colors for ones that move more rapidly during the first six months.

ffi

One gallon of Marsh C-375 adhesive, which allows panel adjustment after application, will cover 60-80 sq. ft. The adhesive spreads easily at 70'F. Marsh C-3?5 adhesive meets the requirements of ASTM specification C-55?-65T.

WRITE: The Merchant Magazine, 412 W' Sixth St., Los Angeles, Calif. 90014.

Disploy Holds 30 Cortons

The new Georgia-Pacific horizontal "A" frame display unit holds 30 caltons of factoly finished moldings. It occupies 4 x 8' of floor area (without molding), is lightweight and easy to assemble. Slanted "arms" on each side hold the cartons securely. Each length within the

carton is packaged separately in protective polyethylene bags.

WRITE: The Merchant Magazine, 4I2 W, Sixth St., Los Angeles, Calif. 90014.

Electric Tope Disploy

Frost-King electric heat tapes range in size from 6 to 30 feet in length. Packages of Therm-Wrap flberglass pipe insulation are included in the heat tape display.

The tapes wrap around gutters, downspouts and water pipes, and plug into 110 volt receptacle to heat the pipes.

Therm-Wrap can be used to stop sweating and dripping of pipes.

WRITE: The Merchant Magaztne, 4L2 W. Sixth St., Los Angeles, Calif. 90014.

Pierced Frome Flotbed

A pierced frame flatbed trailer set of doubles with "101" manufactured-in options

a3
u, l* *l LOS.CAL WHERE QUALTTY COUNTS! CAL[' DOUG GERARD Ludlow 2-5311 DIRECT MIII SHIPMENT OF SUGAR PINE & Att PACIFIC COAST SPECIES MILLING AND STORAGE FACILITIES 5024 HOTMES AVENUE ros ANGETES, eooss t o 5-c A L (213)
Phone: lUdlow 2-5311

has been announced by Highway Trailer Industries.

Pierced frame construction utilizes 6" one-piece I-beam cross members across the width of the trailer frbme. Fabricated main rpils are built to a depth of 15".

The fifth wheel assembly on the pull trailer features full turn-under of the drawbar beneath the trailer for double-decking on return trips. The fifth wheel has a tapered roller and ball bearing design.

The trailers feature low profile.frame for greater cubic capacity, and light weight axles, spring suspension and other lighter components for increased payload.

Semi trailer has "beefed-up" kingpin box with L5/16" pickup plate and heatry duty, two speed steel supports with sand shoes.

Foncy Aluminum Shutters

Kaiser Aluminum's line of residential building products includes an ornamental aluminum shutter.

Available in charcoal green, olive, black, slate, and white, the shutter comes in 16" widths and in 10 lengths ranging from 36'-79".

Each shutter is predrilled with four mounting holes. Accompanying screws are color matched with the shutter.

WRITE: The Merchant Magazine, 4\2W. Sixth St., Los Angeles, Calif. 90014.

For Gorden Suppliers

A new feature added to the Best Fertilizers line can create greater profits with low expenses, Best has prepared a pelleted food for the proper feeding of delicate indoor plants.

Specially built racks canry an assortment of "Best Tabs" metallic envelopes, containing enough plant food for many weeks of feeding. This new development by Best encourages impulse buying.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Spelloul House Numbers

Ridge Products, Inc., has introduced SpelloutTm house numbers. The polystyrene letters install easily because whole words are formed in one group.

The script lettering is available in black or white. The house numbers install with #4 x lk" oval head wood screws nrovided by Ridge.

Visible at 200' pared to customer specifications and sold directly to dealers, and regular SpelloutTttl letters, which are carded in word groups ttonett through ttot',

WRITE: The Merchant Magazine, 472W. Sixth St., Los Angeles, Calif. 90014.

Sturdy Closure Strip

Soft, pliable closure (filler) strips have been introduced by the Asphalt Corporation of America.

Perm-O-Site Closure Strips are claimed to be immune to ozone; able to withstand htgh (300'F) and low (-60"F) temperatures; moisture resistant; a good insulation value, and have impregilable "skin" on both weather sides to keep out moisture.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Foce-Noiled Siding

'

'WRITE: The Merchant Magazine, 4I2 W. Sixth St., Los Angeles, Calif. 90014.

The company offers two styles of letters: SpelloutrM custom letters, which are pre-

Boise ,Cascade's vinyl-bond siding has a face nailed system based on a specially coated stainless steel nail. Available in four colors, matched to the siding, the nail offers self-setting action.

Wrrtein Lumber & Buildlng Moleriqls ,VIERCHANI
ASSOqATED REDWOOD TilttS Redwood From Relioble Mills los Angeles LCI Yord o Dry Aye & Btr o Fence Moteriqls . Gqrqge Door Siding P.O. Box Y, Arcoto Phone: VAndyke 2-2416 Bill Brouni,ng o Green Commons . Bender o Lqth Also Direct Rqil ond T&T Shipmenls 7257 Telegroph Rood, Los Angeles OVerbrook 5-8741- PArkview 2-4593 Corl Duproy Joy Brouning Billie Grothmon i, [, f. l'!,
Flexible Flatbed Doubles
Dlarrdozca CLOVERDALE, CALIF. P.O. Box 537 Art Bond . Joe Bowmqn TWinbrook 4-3326 Wholesale Only MIXED REDWOOD AND FIR TOADS SPLIT AND CUT REDWOOD PRODUCTS il
GLUE LAMINATED and ARCHES CALIFORNIA SUGAR & WESTERN PINE AGENCY, Inc. rnn r r-r- Wholesale Distrilrtrtors of Forest Products Since 190-l rlEI nzlllvf=r:-il l'. O. Box 153 IiUIiLINGAIIIE, CALIFOITNIA (.1I,-r) Dlanrorrd 24778 From Yard ol Gustom Drying, Milling, Tallying and Gar Unloading 2029 Grand St., ALAMEDA Phone 521-3400 Sugar Pine - Ponderosa Pine 4/4 Tfua B/4 Douglas Fir Yertical Grain Clears From Our Own Mills F. M. Crawford Lumber, 'n.. 20940 So. Alomedo o Long Beoch, Cslif. 90810 PHONE: 774-2451 774-1934 Selling to Retail Lumber Dealers Exclusively Softwoods rcL Our Mill Shipments F-esrER-N 'FT KILN cJmm"rciol Lumber DrYin-g.in ;i;;';il Autom<rtic fon Kilns Wholesale Douglas Fir Glears ={a-"4 OATE BER, WHOLESALE LUMBER ,'"{ltil slNcE 1952 P.O. Box 340, Berkeley, Colifornio 94701 Telephone 14151 841-4730 .:i; ir

Insulite vinyl-bond siding application systems are backed by a written guarantee against checking, blistering, cracking and peeling for ten years..

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

Floor qnd Woll Covering Debuts

Terrastan floor and wall covering has been introduced by the Silmica Corp. It can be applied over any surface regardless of how irregular,

The special vinyl chips can be mixed to meet your specific color requirements. No special tools are needed to install.

First, adhesive is painted on the surface to be covered. Next, vinyl chips are thrown onto the adhesive, Finally, the plastic laminant is painted or rolled over the chips.

WRITE:

Weslern Lumber & Building Moteriqls ,\^ERCHANT

New Vocuum System

Scoville Manufacturing Company, Closure Division, announces a vacuum system for use with the PP-600 Blind Rivet fasteni.ng tool.

The vacuum system is portable and selflubricating. A 12' cord is provided. Continuous operation costs about 1/zl per hour.

The mandrel collection bowl is removed in seconds. It is made of an extremely highimpact resistant plastic with an internal "O" Ring for positive sealing. Capacity of the standard bowl is approximately 5,000 mandrels. Larger bowls are available.

Distances between the PP-600 Blind Rivet Tool and the vacuum system rrany be up to 50', and longer distances are obtained through the use of slightly larger motors.

WRITE: The Merchant Magazine, 412 W. Sixth St., Los Angeles, Calif. 90014.

BON N INGTON TUMBER co.

Wbohsale

430 4oth SlreetOAKLAND

oddress: P.O. Box 3041, PHONE: Olympic 8-2881 '

PAUL BUNYAN LUMBER CO.

o Ponderosa Pine ' Sugar Pine

MILLS

Susanville, Calif.

Andersonr Calif.

Anderson, Calilornia Sales Office -

DIRECT HARDWOOD MItt

Representatives & Wholesolerg

LUMBERVENEERS

Precision Dimension

REPRESENTING:

Ihe Atlantic [br. Co.-Boston, All Hardwoods

Hartzell Walnut, Inc.-Piqua, 0hio, Walnut Lumber

Williams Brownell lnc.-Asheville, N.C., Furniture

Robinson [br. Go.-New 0rleans, Genuine Mahogany

J. H. Monteath Co.-N.Y.C., Rare Woods & Yeneers

8687

o Douglqs Fir

o Ponderoso qnd Sugor Pine

o Redwood

r Plywood

o Shingles qnd loth

Dimension

IIARDIIOOD I||ilIBIR

Ooklond, Colif.)

TWX: OA-410

IE_ r-rI.rI:-

M=Gr=T:-T

S::lis'T,;i \Ti"":i:''u#:i"t",lili'.,xi,Xr."i:'"Jxl:""11ff"r"r.ft'Li:: Tl, i32?i ?i lil:."'*l,Ll'i;1''i:'' 'I:1""# *"Tl:tf #':lo'ir ilf,iiJ:ll;"yil'iT.i;.,' ul;"t'iili{ ff:,T..,n2ia.f'*oliT';';outillil3'11il,';:'iil;,.i; i,"i"iil:,,'i,n"T,l.oJ,i"ii?,-"nril"til Angeles, California 90014.

6. Names and addresses of publisher, editor, and managing editor: A. D' Bell' Jr'' Dublisher. 203u Union Strrrt. Sen Franci.c,), t rliforrria v4lll. I)arid ('ttrltr, tnanagtng lditor.4l2 \\'est 6th Strect. Room {21, Los Angeles, Celiforrria 9001-1.

7. Orvner (if orvned bv a corporation, its name and address must be stated and- also i--"di"i"i': ;h;;;A; -ih" nanies and' addrcsses of stockholders orvning or holding I Dercerrl -.r more of rotil atnount of stmk. If not orvtted hv a corporation, the-nemes and addresses of the individurl ou'ners mu.t be given. lf ourred bv-a lartnership or other unirrcorporated firm, its rrame rrrtl address, as \1ell__ts that ol rscn lnolvloual mu"t lte gir"i.) California l,urnber IVIerchant, Irrc., '112 \\'€st 6th Strcet. Room^421, ior-A'i="t-".. Californir t001{. Name,.\. D. Rell, Jr., address,2030 l'nion Street, San Frrircisio, Califorrrirr 94 I23; narn., Max Cmk, eddress. '12-0- \larket^ Street.- 5an Francisco, Caiifornia 9+111; rame, David Cutler, address,4l2 \\'e"t 6th street' R@m {21, Los Angcles, (laliforrria 90014.

S. Ktrorln bondholdrrs, rnortgagecs, and other .ccuritv holders ourrirrg. or .holdirrg I ftsrcpilt or more of total atnourrt of honds, mortgrges or olher sfcurltl(s rll lilere are none, state so), nonc.

9. Prragraphs 7 arrtl $ include, in cases trhere the stckholder or security holder "nu."r. uioo the books of the c,rtnnattv as trtlsree or lnr-cther iidrrtiart relatiorr, tlre "iii* or ,'tt. nitrn-"i-,oip"rario,t iot'*ho- such tru'tee is rctirrg, also'rhe statemrt't' in the t\ro piracrrph" shorv the elliant's frrll knorvledge and belief rs to the cirerrmil"n""" .nd' "ondirio,,. under rrhich stwkholtlers and securitv holders rrho do not "nr,.". ,,oon the trook" of the eutrtpanv as lrltslt e., hold stock end securitie" irr a "iir".itu irther than thrt of a borrr'fide orrler. r-ames and addres.es ot irrdividurls irli" aie itockhnldcrs o{ a corporation rvhich itself is a stockholcler or holder_of bonds, r.oittlos". or other securities of the publishing corporrtion have been included in pararrrni,. -7 cnd R rrlten lhe interesls 6f 'uch ii'.lividurls are erlttivalenl to I lerrcrrt or rnort of the totrl emount of stock or securities of the publishing corporatiotl.

10. Extent and Nature of Circulation. A.'fotal rtumber of cofies Printed (net press run). averrse nrrmher of copie" each issue dttrirrg precedirrg l2 months. 5'000: single i'sue nelre:t to iilins date. i,0u0. lt. Paid eircrrletion, (l) Seles thrnrtgh dr':tlcrs atrd crrriers. slrect rrndors and corrnter sale., rrotrc. rl) Mail :uhscription. alerlgc ttttmher e,r'ies ench is.rre during preccding l2 tnorrth", {,000; sirrqJe i'srre nearest to hltng rlire, 4.000. C. Totrl paid cirerrlation, rverlqe number -of co"ie' emh -i:crre..drrrinq srrsceding ll rrlrnths, +,000i sinclc iss,te reare"t to filing date, +,000: D- Free di:tribu.iion tirrclrrdir'u.atnples) bv mail, carrier or other mealrs, avrrage numher copies each issrre duriru t,re"edins ll mrrrrths,700; singlc i.sue nearest 6linq date.700. E. Total tlistribution (.rrm oI C. and D.1, average ttttrtrber copies erch issue durirrg prereding 12 months, 4,700; single issue nearest to filing date, '1,700.

F. Office use, left-over, urrrccounted, s1'nil,d eftcr pritttitrg, ettrnee trrttnher -e-o-pie( each issue during preceding l2 morrths, 100: "irrglc issue rrarest to filing drte' 300'

C. Totrl (sum of E. & F'-shorrld eqttal ttet press rlln 'hos n in ,{ l, average numher copies each i.sue during preceding 12 morrths, 5,000: sitrgle i\stre lre!rest to hlrng date, 5,000.

I cenify that the statements made by me above are correct and complete' (signature of managing editor) David Cutler.

46
Lay on a New Floor The Merchant Magazine, 4LZW. Sixth St., Los Angeles, Calif. 90014.
Distribwto TO CALIFORNIA REIAIL YARDS
(Moiling
r:Et
c||.
727
t655.gffi-l IIIt$IIRII
Wilshire Blvd., Beveily Hills, Calif., P.0. Box

DONT be left oul of whcl's going on in your indusfry, Get in on the inside. Get in wilh lhe movers ond shakers in lhe businesg . . be in on whot's going on.

Hoo-Hoo puls you in direct contoct with ofher lumbermen. Pufs you in conloct wilh men ond ideos fhof it might olherwise hove loken you yeors to conlocl. Let3 you leorn whot it took olhers yesr3 lo leorn. Lels you give of yourself so thot you get in return. Frofernol fellowship benefils oll who cone in contoct wilh il.

JOIN NOW_DON'T DETAY tos Angeles

H00-H00

Club Two

"Be where it's hoppening" llflt rl|ir %s-:,tirrt'o' toot'

A Millian Feet to Seroe You!

D*lry and, Compary o Lumber

EDgewood 5-1261 ' CITY OF INDUSTRY, CAUF.

LCL o RED\,vOOD O a

CAR LOT T5OOO NETSON STREET

"YoLLrs for the Aslsi,no"

"You,rs for the Aslsi,ng"

C./-S*r J.*trn, So/no, ,9n", 4616 EL CAMINO AVE., SACRAMENTO, CALIF,9582I P.O.BOX 21-4597 o PHONE: (9161 487-7847

oclotER, t967 California Lumber lnspection Seryice il90 LINCOIN AVE. o sAN JOSE 25, CAUFIORNIA o zCt-8071 lnrpection Sewicer-DOUGtAS FIR o REDWOOD o PINE Mill Supewirion-Trunrient Inrpection-Speciol Services los Angeles supervisor: 665-5431 British Columbio supervisor: Komloops g74-4.3O3 SANFORD-LUSSIER, INC. DISTRIBUTORS AND WHOTESATERS Ook Stoir TreodsThresholds Door Sills|lqldaTeod Mouldings ond Ponel-Woll qnd DomesticPhilippineJqpqnssg Hordwoods Worehouse Delivery or Corlood Shipments 6T01 5(). VAN NESS AVENUE Los Angeles 47, Colit. AXmlnsler 2-9181 SUMMIT LUMBER COMPANY 4 L)ouoL.A,s tsIR A EDWOOD PHONE: ANgelus AAA \^/HOLESALE 4200 Bandinl BouleYard los Angoles 23, Galif. 1-2161 AA FT N E leo S. Seidnor . Arthur C. Johnson llarc A" Soidnsr . lhvid t{. Seldner Truck & Trailer or Garload Complote lmontorles on lland IASHI"EY LUMBER,
O WHOLESATE TUMBER O P.O. Bor 546 Lo Gonodo, Golif. ffiapman 5-8805 Wcrt 6crl lYholorslc ond tlll R.pr.t.nHlv. O AIL SPECIES O TUMBER .. PLYWOOD.- AI.IIED WOOD PRODUCTS GtU.tAIt,I BEAMSVlq Dlncl llhlpmonlRAII -. CARGO -. TRUCK.&-TRAILER
Inc.
Ouf!
Don'I be Lelt

CLASSIFIED ADVERTISINGPosition Wanted $2.00 per line, minimum $4.50. All other $3.00 per line, minimum $6.00. Two lines of address (your address or our box number) count as one line. Closing date for copy is 20th.

POSITION WANTED

CTASSIFIED ADVERTISEMENTS

RETAIL LUUMBITRMAN, 20 years expelience in building materials, 10 yeals in California, seeks manager or assistant manager position. Wish to relocate. Write Rox 144.

LUNIBERMAN, 54, healthy, active and a money-maker, 35 years experience in retail, 'w'holesale, distribution and industrial. Full knorfledge of sash and dool and millwork. Prefer So. Calif. or desert. Relocation no problem. Mieht invest. Write Box 143.

HEIP WANTED

WHOLESALE LUIIBER SALFjSMAN for aggressive, u,ell estabiished firm. Age 25-35. Live in ol near Bakersfield. Territory Fresno, Salinas to No./So. Calif. area. Lumber experience antl knowledge of territory desilable, but not necessal'y. Write Box

FAST GROWING chain lumber & hardware discount ing exper'. retail lumbeL salesmen, managers and Excellent oppor'. for advancement. Top pay, pensions, ing, insurance and other benefits. Send resume to Box

Names of Advertisers in this Deoartment using Number cannot be released. All replies should dressed to box number shown in the ad in care Merchant, 412 W. Sixth St., Los Angeles, Calif.

SERVICES OFFERED

a Box be ad of the 90014.

JOHNNY THE LUMBER LOAD SIGN PRINTDR Specializing in paper danger flags, side-load signs, job cards, etc, John Weiler's Printing, 14417 Harnthorne BIvd., Lawndale, Calif. Phone (213) 676-7522 or 676-2293.

EQUIPMENT FOR SAIE

HYSTER, used, 16,500 lb. capacity fork daily at, Hunter Woodworks, Inc., 1235 E. (2rB) 775-2544 or (213) 835-5671.

lift truck. May be seen 223rd St., Torrance, Calif.

12" MATTISON STICKEII, Ross fork lift, Chev. rollel truck #6400, hyd. l-rand t,-uck, 44" McDonough .""211', GE arc u'elder, knife glinder', chop satl's, cut-off 5211', Comet sau', hogger', blorvels, etc. Moulcling Supplv Co., Alhambra, AT 2-3405 or CN 3-189(t'

axle rollel bed truck, trvin Telephone number': (213) stores seekasst. mgrs. proflt shar100.

WHOLI.ISALIt Lt,'l'IllElt & PLYWOOD SALESMAN, expelienced in So. Calif. mar'l<et. Top pay anrl benefits. A1l replies confidential. Phone (21;l) 686-1:J27.

BU5INE55 OPPORTUNITIES

FOR SALE: Do-it-1'ourself type lumberyard in Orange County, Calif. Annual sales $:120,000. Lol' dorvn payment to responsible party. Ou,ner has other intelests. Write Box 146.

LUMBER YARD FOR SALE. Armstrong Lumber and Building Supplies. A11 or part. Box 141.

5AIE5:

Old Growih Redwood, Shorts P. E. T. Green Commons, Dry Uppers

1956 INTEITNATIONAL $190 three scre\\', po\ter brakes, slant steering RA 3-0053.

BIJSINESS WANTED

BUILDING -NtATEIIIAL YALD \VAN'l'ED: Interested in purchase of retail building material business in Washington, Oregon or northern Califoriria. Itleal yald "r'ould be iocated in subulban metropoiitan area and doing rninimum 500,000 dollars in sales' Write Box 145.

Desionolion os lo sex in our Help Wonled <olumns is mode only ll) to indi(oie boio i'ld. o(.upolionol quolificotions for employmenl which on employer regords os reosonobly neaessory lo the normol operolion of- his business or enlerptise' or {21 os o conveni.n.. io our reodets, to lel them know which positions the odverliser believes would be of more inlerest lo one sex lhon onolher becouse of the work involved. Suth designotion should nol be loken to indi<ote thol the odvertiser iniends or Pro(li<e5 ony unlowful Preferen.e, limitdtion, specificotion or discriminolion in emPloyment Pro(tice5.

COMPTETE CUSTOM tvllttlNc

Lorge Timbers ond Wide Sizes

Our Speciolty

G ec R Lumber Co. .in.:',l" ,ff1,,".TT',',%

Itllholesale TIMBERS lohhins

. Dougfos Fir in sizes 24" x 24"

. Pfoner copocity for surfocing lo 24" x 24"

o Re-Mfg. focilities for resowing lo 34" x 34"

lf we con't find it . we'll moke it

Western Lumber & Building Moleriols ,\AERCHANT
Since 1898 Broodwoy ot the Estuary ALAMEDA, CALIFORNIA Phone LAkehurst 3-5550

BUYER'S GU IDE

LOs ANGETES

I.UiABEN AND LUI{BEN PRODUCTS

Amcricon Hordwood Co.. -----------------*----719'1235

Angclus Hordwood Compony ...----.....-tUdlow 7-6168

Artolc Rcdwood Co. (Ken Conwoyl--..WEbsler 6'4818

Associotcd Rcdwood l{itls ------.--.OVerbrook 5-8741

Bough Forcrt Products Corp'.-...----.-...12131 330-745I

Blisr tumber Co., lnc. ---....-RAymond 3-1681-3-3454

Brooks-Sconlon, Inc. ---.--..-------.-.. -.---.---Vl 11 525-3531

E. l. Brucc Co. Uim McFcdden).-----.--12131 622-9515

Brurh lndurlriol lunber Co. ..---..RAymond 3-3301

Calif. Door Co' of l'.A. -.-----..-.------------(2131 588-2141

Crcwford, Lumber, F. M....--..-.-.......---.-.---.--771'2161

Doolcy & Co. -..---.--..-.-.-.-.-....-.-.-.---EDgewood 6-1261

Ed Fountqin lunber Co. .....-...-..--.--.-.-.tudlow 3'1381

Edcy & Son, D. C. RAYnond 3'1147

Evons Prodocls Cs. -------.-.-.--..---------------(2131 263'6931

For Wert Fir Sqles ..-.{2131 245'3131

Fir & Pine Lumbcr Co. ------------------Ylclorio 9-3109

Foder Forest Products l2l3l 581-23'{3

Frcamon & Co., Slephen G. ---.------------ORiole 3-350O

Ficmoot Forerl Produclr .-..------------RAymond 3-9643

Gollehcr Hordwood Co. .....--....------.---Plcoront 2-3795

Grorgio-Pocillc Corp, (tumberl --.---.-RAyrnond 3'9261

.Gcorgio-Pocific Corp, lPlywoodl -----RAymond 3-9261

Grorgio-Pociic Corp. .---.---------.--TRionglc 7-5643

Globe Infernolionol .----.----.-------..-.....UPton 0-6456

Hollinon lAqckin lumber Co. -..-------.....--....685-4506

Hexberg Lumber Soles ----...SP 5-6107

llill.Lumber Co., O, M. -------------(213l lrtUrroy '4-251O

Huft lumbcr Compony --SPrucc 3-4846

lcshley, Dovld E. ---.Chopmon 5-88O5

Los-Col Lumber ----l2l3l tUdlow 2-5311

Alorquorf -Wolfe tumber Co. ----.-.-.....--l2l 3) 625-1 491

' ItAuflen Lumber Co., Floyd .--------.---- -------------678-5331

Muluql ,vtoulding ond lumbcr Co. ------FAculty l-0877

Ncth Lumber Solcs, A. W--.---..---..--------872'128O

Orgood, Rpbert S. ----DUnkirk 2-8278

Pocifi c Fir Sqles -------.---.------.-.---.-....llUrroy 2-3533

Pocific tumber Co., The ....-----l---CUmberlond 3-9078

Pociftc-Modison lumber Co. --------------JPruce 3-2292

Pqn Asiofic froding Co., Inc. ----..-----Rlchmond 7-7524

Pclrce Compony, Al -------.-..-.---------NEvodo 6-1009

Pcnbcrthy tunber Co. LUdlow 3-451 I

Roundr tumber Co. -..--.-.--.----..----.----.---....A15'2896

Sonford-tussier, Inc. .-..-----.-..---..---AXminstcr

Pitfrburgh Pointc ----.--------:.---....--..---(2131 378-8373

Shokerlown Corp.,---.----..-.---..--..--..---.--.17141 525-3531

So-Csl Commerciql Stccl...-.-...-....-.-.--..t2131 685-5170

Sfrail Door & Ptywood Corp. --...CUmberlond 3-8125

Torter, Webster & Johnson .-.-..--.--ANgelus 9'7231

Torler, Websfer & Johnson (Spcciolty Div.l AN 8'8351

Woodlond Productr Co. ---7141 Yukon 67981

sPECrAt SEnVlcEs

A*ocioled Molding Co. .-.-.....------RAymond 3-3221

Berkol Mfg. Co. .---.-..-.-.--.-.. 875-1 163

Colif. tbr. lnspcction Scrvicc .----NOrmondy 5.5431

Chip Notionol --.-.---.--l7l4l 982'9617

Coost Ploning Mill --.-.-----.-.---.--...---}lAdison 2'l l8l

Huntcr Woodworks .----------.-------:-..-.-.-SPruce 5-2544

Mctheny Rcnt-A-Skill --(2131 381'5255

Miomi-Corey Mfg. Co.----------*----------------773-85 | |

NolPotr Coip. 2l3l tUdlow 3'l(116

Regol Induslries l31 231-1033

LU,IABER HANDLING AND SHIPPING; GARRIERS

Greenficld & Son, lnc., H. ,rL ---------NEvodo 6-1783

Son Bernordino - RiversideSonto Anq Areo

l'2161

Superior Fireplocc Co. --....-.--.-- -----626o/,67

Sutlle & Kbllar lunber Co. --.------------.'Gllbart 3-8909

Tscomo lunber Soler, Inc. .-.--------------MUrroy l-6361

lorler, Webster & Johnson, Inc. ----..-ANqelus 9'7231

Twln Horbon Solcr Co. --..625-8133

Union Lumber Co. .-------.------- ---.-------V | 11 542-5669

Uniied Whlre. lumber Co' --.----.-.-OVerbrook 5-560O

Uniled Slqlcs Plywood Corp. ---------...LUdlow 3-3441

U.S. Plywood CorP. (Glendolel ------.------.Cltrus 1-2133

U.S. Plywood Corp. (long Beochl .-...-HEmlock 2-3901

U.S. Pfywood Corp. lSonto Anol .-.---Klnrbctly 7'1691

Wcnding-Nolhon Co. .--.....----.-...CUmberlond 3-9078

westcrn Hordwood tumber Co'.--.............-.....655-8933

Weyerhocurcr Conpony -.-----.--..Rlchmond 8-545 I

Worehourc (Anoheinl ------.------.PRospec? 2-5880

Whisfer Hqrdwoods, Inc.---.--.---.-.---------------------7 53'1521

Wholesolc Forest products ._583-6013

TREATED I.UMBER_POIES-PILINGS_TIES

Eqxlcr & Co., J. H. --..DUnkirk 8'9591

' Koppcru Compony -.--(2131 83G2860

McCormick & Boxler --(7111 871-8974

Son Antonio Construclion Co. .-..-.----UNderhill 5-1245

Trcofcd Pole Builders--..--.--.-..--------(7111 986'4166

SASH-DOOnS-mIUWOIK-SCREENS

MOUTDINGS-BUII,.DING IIATERIATS-PAINT

Associqled Molding Co. .-.--.---------RAymond 3-3221

€qlifornio Door co. --1213) 588-21'01

Colifornio Poncl & Vcnccr Co, -------.lrtAditon 7-0O57

Corlow Compony -.----------..---...Ptcoront 2'3 I 36

Jcsrup Door Co.-.--.-.....--..---.-..------..-..-.-(2131 685-{m0

Moplc Bror., Inc. -------------........-.OXbow 8'2536

llorcn SupplScr, Inc. -----------.--...ANgclur 9-0657

Nordohf Aionufocfuring Co. .-.--.--.--.-...-----.819'267 5

' Pcfls Architlclurtl Produclr; Jrrc --*...(213) 711'2ffi

Bellwood Compony, The ---.._f/l4) 53&8821

Cofifornio Door Co. of l.A. -...-------17141 825'7811

Corlow Compony --------------.-..-..--.-TAlbor 5-0572

Evqns Producls Co. (Plywoll Div.)..-.--.--(7la) 737'0651

Georgio-Pocific Worchousc -.---------OVerlond 4-5353

Horbor tumber (Al Witson!.-.-..-..------------Ov'{'8956

Hobbr Woll Lumber Co- Inc.--.-.-....----.----.----541

Georgio-Pocift c Corp. -------- --------V 1 11 262'9955

So-Col Com merciol Sleel----.---. ----------17 | 4, 234- I 85 I United Stofes Plywood Corp. -----.---.--BElmont 2-5078 Woodlond Products Co. .-......----.(7141 YUkon 6-7981

NORTHERN CATIFORNIA

ARCATA

Arcolq Redwood Compony .-.--------------Hlllside 3-5031

Associoled Redwood Mills .--.-------VAndyke 2-2416

Col. Pocific Soler Corp. --.--.---------VAndyke 2'5151

Hofnes Lumbcr Co., Frcd C. .-----....VAndyke 2'3657

Pocift c Fir Soles .----.-.---. ..-.-....---.-.-VAnd yke 2'2181

Simpson Timber Co. ----17071 822'0371

Soulh Boy Rcdwood Co.-------.-*-.----1213) SP 2'5258

Tocomo lumbcr Solcr, lnc, .----.-.---.-VAndyke 2-3601

A. Kellcy Co. ----(503) 343-,{124

Pocific Fir Soles--.--.--...-------------.Dlomond 5-015,f

Tarler, Webster & John:on---.---.----.---.---(503) 3/.2-5128

U.S. Plywood Corp. ...-.----------.------Dlomond 2-llll

Willomette Vollcy Mfg. Co.--------.-----.-"1503) 689.14,{0

I{OOD RIVER

Edword Hines Lumbcr Co.-------.--...----.-.(5031 386-2o4l

MEDFORD

Ed Founloln Lumbcr Co. -..-..535-1526

Wendling-Nothon Co. ...-----. ----------------.772-7063

PORTTAND

Boxter Co., J. H.-----------------------.-------.(503) 227-2511

Dont & Russcll, lnc. .------.-.-.---------..CA 6-2311

Engineered Sofhrood Produclr -----------------228-23#

Evonr Produclr Co. -.-------------------------222-5592

Forcrt Fibcr Produclr Co. -.-*-..--.*---.Mt 4-9158

Georgio Pocific Corp. ..-------222-5551

Moorc Dry Kiln Conpony .-----.-.----.--AVenue 6-O636

Pitlsburgh Poinls ---..----...-------------(503) 232-5188

Twin Horbor Lumber Co. --2281112

Turnoc Lumbcr Co. .--*.----.-------.-.-CApitol 6-6661

U.S. Pfywood Corp. -..--..---.--.-----CApitol 7-0137

Wcycrhocuscr Co. -------.--- --,------226-1231

Georgio-Pocific Worehourc.-...-.--.-.-.?Ainiew 7'7771 VENETA

3'l9lO South Bcy Redwood
2'5258 Etohl Lumbcr
3-6844 Stondord
685-'f0'll Stonlon
9-5581 Summit
2'91 8 I $inmons Hordwood lumbcr Co. -.-------SPrucc
Co. ----------SPring
Co. -----.-.--.---------------ANgclus
Lunber Co., lnc. ...--..._--1213)
& Son, E. J. --tUdbw
tumber Co. -..-..--..-.--.-..--ANgclus
-5197 lnlond tumber Compony .----..--..--...---TRiniry 7-2001 Jersup Door Co..---------.-------------..-----(213) 691'1965 Kcy Corporotion ------..----------------------------875-2060 Morquort-Wolfe Lumbcr Co. ..-..._--1213) 625'1191 So-Col Commerciol Sleel.-.--.----.-.--------17 | 11 825'6770 Tortcr, Websler & Johnron .--------.--.TRiongle 5-1550 Twin Horbors lumber Co..-....-.--.----------17 1 41 547'8086 Union Lumber Co. ...----.--.-.-- ------------17 | 41 542'%69 Woodlond Products Co. -.-.------------(7141 YUkon 6-7981
DIEGO AREA IUMBER AND LUMAER PRODUCTS tndependenl Bldg. lr{olericls Co. ...---(213) 636-83't5 Inlond lumber Compony -------.---..-.GRidley 4-1583 Mople Bros., lnc. ---.----.--.-....-.-..-..-..--.-..Hlckory 2-8895 Reitz Co., E. t. .----------.--.--------------------17141 Gt 9-4166 Sourh 8oy Rcdwood Co. (tor Angclcr).-ZEnilh 2261 Torler, Wcbslcr & Johnson -.--.-.--.-.-.GRidley 7-4174 Weyerhoeuser Compony -------.-----COngress 4'3342 BUIIDING fIATENIALS
sAN
ANDERSON Kimberf y-Clork Corp. .---------.-----------l9l 61 355-7 661 Poul Bunyon Lumber Co. -...365'2771 AUBERRY King's Rivcr lumbcr Corp. -..--.-..----.....(2091 855'2522 BAKERSFIETD Wcrtcrn lumbcr & Buildlng forcdoli'l{ltCHAl{f CAIPEttA F. M. Crowford lumbcr, Inc. .--*-----.VO7l 185'8756 CTOVERDALE Art Bond lunbcr Co. .----.--------TWinbrook 4-3326 Cfoverdole Redwood Solcs .-.---------VO7l 894'2615 G & R lumbcr Co. ..--....---.-----.-.TWinbrook 4'2248 Kinfon Lumbcr Co. .-....--.-------*--TWinbrook 4-2588 Rounds Lumbcr Compony ...---.--------TWinbrook 4-3362 Wingofc Lumber Co., Sqm ---..----VOn 891-5621 CORNING Crone Millt ---19161 824-5127 EUREKA Reid & Wright, lnc. ------.(209) 443-67@ Tidewofcr i\lif lr .-.---------- **.------VO7l'f'{3'0891 Twln Horborr Solec Co. .- .--VOn 413'7992 Von De Nor lumber Scles --------.---.-----QO7l 4/t3-3031 FORT BRAGG Aborlgine Lumbcr Co. .-.-....-.........--YOrklown 4-{0Ol Holmcr lumber Co., Fred Co..--..-.-.----VO7l 113'1878 FRESNO Georgio-Pociftc Worehousc ...-...--.-----AMhurst 8-6191 lnt'l Popcr Co. (tong-Bell Div.l.------------{2091 229-3016 Reid & Wright, Inc.-.--.*------*---(200) 222-7715 Selmo Grope Stoke Yord & Prersure Treofing Co. --.------..*.-----.-(2091 896'123'f Tortcr, Wlbster & Johnron, Inc. -.-----Clinlon l-5031 U.S. Plywood Corp. .--.-.-.....-------.------AMhurrt 6-8121 GUATALA Guololq Lumber Co.-..----.---..-.--.----------..(704 884-3538 ,r^oDEsTo Pole Bultdingr, Inc. ..--------------12091 521'7911 REDDING Moin lumbar Co. ..-.--.-.---.--- ----------.-----.-..211 -1352 STOCKTON Evons Products Stockton Bor Co. ..-..-.-..-.'16'f-8361 Tortcr. Wcbrlcr & Johnson 464-836t UKIAH Redwood Coost, lumber Co.-----.----.---{7O71 462'8607 Word Whofcsole [br. Co,, Mqrion H. ---.----462'7251 WEED lnt'l Poper/Long-Bell Div.---.--...-.--.-----.1916) 938-1111 wtrHAMs Sqn Anlonio Construclion Co. --.-.-..---(9161 473-5381 wrtuTS Podulo Lumber Co. Willilr Redwood Produclt Co.-*.--(7O7) 459-5595 OREGON BEND Erooks-Sconlon ---EVergrecn 2-2511 coRvArus Con-Fob Equipment Co. ....*-.-----.---.-(5031 7 52-2955 EUGENE Fremonl Foresl Produclr -.----.----.--------Dlomond 3-9267 Albert
U. E. Plnrood
lnt'l Poperllong-Brll Dlv.
6rp. --------.-------?Ainicvt..7.J1l96
.---(5Gll-gd5-2215

ocToBER, 1967

AMBOY

BUYER'S GUIDE

WASHINGTON

f nt'l Poperll,ong-Bell Div.----....--.--......-,(206) 247'2310

toNGvtEw

lnt'l Poper Co. (Long-Bell Div.).----.-....-,(206], 423-2llO

SEATTTE

U.S. Plywood Corp. .---..-------------.-.---.-...---.,PA-.2-6500

Tumoc Lumber Co. ...-...-.--...-..---..........--.-.-AT 3-2260

Simpson Timber Co. ---..--..MU 2-2828

Weyerhoeuser Co. .-.-.....-.....--...-----.-----"-.-.--PA 2-7015

TACOMA

Georgio-Pocifi c Corp. .-............-.-.-.--...-..---..-FU 3-4578

Weyerhoeuser Co. ...-...........--.-.-..-..---.-..--.-..FU 3-3361

VANCOUVER

Int'l Poper Co. {Long-Bell Div.).-.--...----.,(503) 285-1300

WINLOCK Shokertown Corp. .....-..--.--..--....-..-.,-.--.,SUnset 5-3501

SAN FRANCISCO

TUMBER AND LUMSER PRODUCTS

Arcolo Redwood Co. .----.-.--.----........-.-..YUkon 6-2067

Col-Pocific Soles Corp. .....-.933-0600

Evons Producls Co. -------------- ---.-....-----.----..-826-241 1

Georgio-Pocific Corp, "-...--......-.-.-....-DOuglos 2-3388

Holl Co., Jomes L. .-..-..SUtter 'l-7520

Hoffinon Mockin lumber Co.,............--.(4151 467-8440

Horbor Lumber Compony ------------------.-YUkon 2-9727

Higgins Iumber Co., J. E, ....------....--VAlenciq 4-8744

Hobbs Woll Lumber Co., Inc, -...---...--Flllmore 6'6000

Iomon Iumber Co. .----------.--..-..-.----------YUkon 2-4376

MocBeolh Hordwood Compony ----.-----Mlssion 7-0772

Pocific Lumber Co., The --.---77147OO

Silmorco, fniernolionol ----------776-4200

Torter, Websier & Johnson, Inc. ------PRospect 6-4200

Union lumber Compony .-----------.,-----.--,SUtter l-6'170

United Slotes Plywood Corp, .-.-.----.--JUniper 6-5005

Wendling-Nothon Co, ..-....---.-......-.-..-.--SUtter l-5363

Weyerhoeuser Compony ------349-1414

sAsH-DOORS-WTNDOWS-mOUtDr NGS BUITDING MATERIATS_PAINT

Colqveros Cemenl Co. .---.-----,----.----DOuglos 2-4224

Pemko Mqnufocturing Co. ----..-,- -,...---.(415) 653-2033

Piltsburgh Poinls .--.-.-..-......------..--------.(415) 841 -4539

TREATED LUMBER_POIES

Eoxler & Co., J. H. .....YUkon 2-0200

Holl Co., Jomes L. .-....--SUtter l-7520

Koppers Co., Inc. .--...-.YUkon 6-2660

Wendling-Nothon Co. .,........--......--..---.SUtter l-5363

Woodside Lumber Co. ......-.-.-.....-.....Dlomond 3-5644

Gilbreolh Chemicol Co. .-.---.-.---.-...-.----.-SUlter l-7537 Redwood lnspeclion Seryice .....-------EXbrook 2-7880

BAY AREA

TUMBER AND TUMBER PRODUCTS

Alkinson-Slulz Co. -.....-........-..---.--.......-.-..----345-l 621

Boldt-Beocom Iumber Co. -.-----..--..---.(4151 527-3'l'11

Bonnell lumber Co. .----------.----------.-.----(415) 328-ln0

Bonninglon [umber Co. --------.---.-----Otympic 8-2881

Col-Pocific Soles Corp. -------933-0600

Colif. Sugor & Weslern Pine --.------Dlomond 2-4178

Cofif. Wood Products, ]nc. ---------------(7On 542-6/26

Donl Foresl Producls, Inc, .---.--.--.---.14151 322-1841

Evons Producfs Co. -----------------.----------,--------533-8866

Georgio-Pocifi c Corp. .-.----.-.--.-..---.-.-----------.849-0561

Georgio-Pocific Corp. (Son Jose!,------"CYpress 7-78Q0

Golden Gqte Lumber Co. ---.--.--.--...THornwoll 'l-4730

Higgins Lumber Co. (Son Josel .----.---,CHerry 3-3120

Hill

SPECIAT SERVICES
Whsle. Lumber & Supply Co..-.-l.Andscope 5-1000 Holmes, Fred C. ......-..-..--...--.-..-........-.--KEllog 3-5326 K-D Cedor Supply Co. ---Elgin 7-1063 Kilgore, Robert P..-.--.--.-.".---..-.-.----Glenwood 6-0831 Loop Lumber & Mill Co..---.---...--...tAkehursl 3-5550 MocBeoth Hordwrcd Co.-..........-......-THornwoll 3-4390 Pocific Fir Sqles ---.-------.-.---...-.-.-...---DAvenport 6-8864 Peerless Iumber Co,------------..-..-..-...LOckhoven 2-7700 Sowmiff Soles Co. ....--.--.........--.-...------.-.-..697-6034 Stondord [umber Co.. lnc, -...------.--.(415, 527-3661 Slroble Iumber Compony....----.--------TEmplebor 2-5584 Roff Slolesen .--.--.-.DAvenporl 7-7171 Torler, Webster & Johnson SYcomore 7-2351 Triongle Lumber Co.---,-.------------------LAndscope 4-9595 Twin Horbors Soles Co. -.-.--..-----.--.(1151 327-4380 U.S. Plywood Corp. (Ooklond) ----..-TWinooks 3-55.44 U.S. Pfywood Corp. (Sonlo Cloro) -.-..-CHerry 3-5286 Weslern Pine Supply Co.-----.-..-..-..-OLynpic 3-7711 PANETS_DOOR-SASH_SCREENS MITTWORK_BUItDING MAIERIAIS €oloveros Cemenl Co.-----...-.---.-..-..-GIencovrt'l-74OO Jessup Door Co.-..-.- ...------.--.---.--.-.......(4,| 5) 536-890O Torter, Websler & Johnson..--...-----SYcomore l-2351 SPECIAT SERVICES Colif, [umber Inspeclion Svc..-..(408) CYpress 7-8071 Kvolh eim Mochi nery Co. ...--.--...-...- -....(7 07]. 7 62-1363 Wesfern Dry Kiln.--..----...- -......521-3400 SACRAMENTO AREA TUMBER Cof-Soc Lumber Soles, lnc. .-.--...-....-...(9161 487-7847 Evons Producls Co. -..-.-.-..-..---- ---.-.-------.-------466-1523 Higgins Lunber Co., J. E. ----927-2727 King's River Lumber Corp. ...-...-...--.-...(9161 455-724O Nikkel Lumber Co., R. F. ...-.-..--.-.--..-..lVonhoo 7-8675 Plqcerville Lumber Co. ..---.-.---..-.-..--NAtionol 2-3385 BUITDING MATERIALS Coloveros Cement Co. Gllbert 2-8991 Copitol Plpvood.....-........-.--..-...-..-.-.-...(916) 922-8861 Georgio-Pocific Worehouse ----------------WAbosh 2-963t United Slotes Plyrvood Corp. --------Glodslone l-2891 Weyerhoeuser Compony .------.------,---..FRontier l-1000 SPECIAI SERVICES [odi-Fob Industries ..-.(213) 368-5324 RENO, NEVADA, AREA Copitol Plywood, Inc.......---...-........-.....(7O2', 329-4494 Donl Foresl Producfs, lnc, .....-...-.--.-.....---....-323-4345 Feolher River Lumber Co. ....329-4201 U.S. Plywood Corp. ------------...----.-.---...,..-..-.-..358-8855 5t Specialists in Quality lmported Hardwood Plywood LAUANoSEN.BIRCHOSHINA DEPENDABLE DELIVERY Exclusiae Pan-Asia Board. lmporters PAll ASIATIC TRADING COltfiPANY lNC. IMPORTERS: P.0. BOX 15405 . 944 W. l2th SL . LOS ANGEIES 15, CALIF. e PH0NE: Rlchmond 7-7524 Cable Address "PANASIA" =- -. .i' -i- -.s-. fcrl=' Harbor Lumber Comp&ry, Inc. lE!a WEST COAST FOREST PR,ODUCTS Powell qnd Embqrcqdero Son Froncisco, Colifornio 94133 MEMBER Telephone (4I 51 982-9727

OBITUARIES

James P. "Terry" McGovern, widely known sunerintendent of nroduction for The Pacific Lumber Company at Scotia for 20 years before retit'ement, died August 14. A resident of Eureka, Calif. since 1951, he was 83. His term at The Pacific Lumber: Company started in 1923 and he t, "!X lI worked his way up through the ranks to become pr:oduction superintendent. He was a member of many

local clubs and organizations.

McGovern lvas without a peer in his knowledge of redwood, how to handle it and in explaining its properties to others. Many of the advancements in current production and marketing'were suggested and developed by McGovern 25 or more years ago. As the late Carl Bahr of Pacific Lumber Co. once put it-"he could make redwood talk." Active pallbearers were Edward Carpenter, Knowles Clark, Donald Metcalf, Stanwood Murphy, Roy Tatman and Merle Walker. Honorary pallbearers were: Elmer Abrahamsen, Winfred Wrigley, Dr. Bernard Bartlett, Chester Connick, George linab, Dayton Murray, Sr., Alfred Qualnheim and J. Harry Quill.

He is survived by his widow Mattie J. McGoverrr. a son. Donald McGovern of Rio

Western lumber & Building Moleriols MERCHANT

Dell; a daughter, Dorothy Gulliksen of Scotia; four grandchildren, one gl'eatgrandchild, numerous nieces, nephe\\'s and other relatives.

Elmer Milton, owner of Builder's Supply, Medford, Ore., died September 2 from an apparent heart attack. He was 61.

Milton was active in civic afrairs in the Rogue River alea where he lived. At the time of his death he was president on the Rogue River Planning Commission.

Survivors include his widow, Grace; four children, Mrs. Byron Cummings, William, Ralph, and Mrs. Don Elder; two brothers, Roy and Wilbur; and two sisters, Mrs. Glenn Nourse and Mrs. George Geiwitz.

He was born February 17, 1906, in Rogue River.

SERVICE lS OUR MOST IMPORTANT PRODUCT NEwmork 1-8269 AII Types Material Handling Equipnent JJ. Yn. Q,nn^fi,/J {i Son, -9n,. 522 EAST WEBER AVENUE ' COMPTON, CATIFORNIA NEvodo 6-1783 Let Us Prove This Coll or write I.UMBER ORRIERS lrom Be*ol ': y' speclartY ADAPTABTE j TO CUSTOMER NEEDS ,t y' sctENTIFtcAu.Y DEStcNED I FOR Att TYPES OF WORK ,,: l/ EATANCED FoR EASE OF HANDLING ls the Cqrt for You! for free brochure PALO ALTO, CALIF. 70] Welch Rood Suite 221I Aril 328-1770 Bill Bonnell WHOTESAIE FOREST PRODUCTS BERKOI MAilUTA(IURII{O (()MPAI{Y 11285 Goss Slreef, Sun Volley, Colif. Phone:875-1163 17 YEARS RELIABLE SERVICE TO THE SOUTHERN CALIFORNIA TRADE No Order Too Smollor Too LorgeRe-sowingGong & St. Line Ripping$Lrpfq6ingSticking 2170 Eost Fourteenth Street MAdison 2-I l8t MTI-t Los Angeles 21, Cqlifornio COAST PLAN I NG
/ ((

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