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by BOB McBRIEN execulive vice president of the Lumber Merchonls Associolion of Norfhern Cqlifornio

If'AVE YOU EVER been at sea with a problem? If so, you can rr be in excellent cornpany when some of the best lumber dealers in northern California take their problems "to sea" at LMA's third annual Top Management Seminar planned October 22-24 at fuilomar by the Sea.

Most dealers are well aware that educational programs are the backbone of all successful trade associations. And the reason is simple to understand . . dealers need trained experts to whom they can take their problems for solution. ** the most part these problems fall into sev- Bob. eral major categoriespersonnel, marketing, management and credit, advertising and merchandising and decision making.

As I travel about northern California EYEN non-members are each month I continually run across prob. invited .to the top..man' lems being encountered rir'i"a"".

Each of these problem areas is on the agenda at Asilomar and we will have top-drawer experts on hand to discuss the topics, not just in general terms, but in specific ways that will enable you to come up with answers to YOUR problems.

For those who may not be familiar with the LMA Top Management Seminar, it's a real work session. Lectures begin each day at 9 a.m. and run til noon. They begin again at I p.-. and run til 5. There is time for relaxation and dinner and then the 'ostu. dents" and ooprofs" are back at it again until l0 p.m.

The after-dinn". ."*riorrl "r" l,,or, ilo-ir,rtirrg. Held in workshop fashion, these meetings permit group attack on specific individual problems. CertainlR there isn't always a total agreement on the solution, but numerous ways of reaching a solution are offered by others who have faced a particular problem and solved it.

Throughout the Top Management Seminar dealer-owners and managers and their assistants have ample opportunity to meet with their fellow dealers for "bull sessions" which again always seem to boil down to problem solving.

The LMA officerso board of directors and education committee is so sold on this progrrun and its value to the industry that they welcome attendance by all dealers whether member of LMA or not. They are also convinced that once a non-member gets a chance to see LMA in action they'll soon be active members !

Think about it. Here's ;"r o:**; invitation to get help that you couldn't afford to hire on an individual basis. The cost of attending is only $20 plus your room and meals. In total, for under $50 you can pick the brains of some of the nation's leading business men. Don't miss this once-a-year opportunity. Call the LMA office and make your reservation for October 22-24 at Asilomar, See you there.