LASC management conference plans

Plans for the 17th annual Management Conference of the Lumber Association of Southern California, November 16'18, at the El Mirador Hotel in Palm Springs, have been announced.

John Gensley, vice president, real estate loan development department, Bank of America, Los Angeles, will be the opening speaker on the 16th. He will speak on "Trends In and Outlook For The Housing

Industry." He has been active in real estate financing in southern California for more than ten years, with his banking career dating back to 1925.

That a{ternoon a special program on purchasing by a non-industry speaker, will be titled: "Isita money-maker or a money-taker?"

Next morning, Art Masters, president of the Lumber Merchants Association of

When you drive a Deniston Tliple-Lock

Lead-Seal nail into a metal roof, the nail's locking bump is forced through the sheet. At the same time, the sheet springs back over the bump. Now the nail. can't and

Weslern Lumber & Building Moteriols ,$EICHANT

Northern Cali{ornia, and general manag' er of King Lumber Co. in Bakersfield, will talk on "Operation Bootstrap," a self'help program used extensively by northern California retail lumbermen.

James M. Shedden, president of the Na' tional Lumber and Building Material Deal' ers Association and president of Lord & Bushnell Lumber Co. in Chicago, will speak on national trends in the retail lum' ber industry, on Friday morning' and sheet are sealed solid. As long as the roof lives, the nailwith the bump wil be won't work out. Because of the bump, nail there.

That afternoon will be given over entirely to a highly informative program en' titled 'oYour Margin of Safety." The irres' entation will be done by Kirk Frederick, vice president, organization & personnel, Ogden C. o'Bud" White, vice president and general manager, Pabco gypsum division, and E. V. t'Gene" Gear, corporate manag' er, sales training, all of Fibreboard Corpor' ation. Their presentation will be based on a survey made among LASC members' as well as previous surveys made in other areas.

Bulletin No.750 sent on request.

It's not all work and no play at the con' ference, so of course social activities have been planned for Thursday night, Novem' ber 16,-western steak fry, starting at the Last Chance Saloon; Friday, president's luncheon; Friday evening, board of direc' tors cocktail party.

There will also be a "get acquainted cof' {ee hour" for the ladies on Thursday morning. Bridge and other activities for them will be Thursday afternoon; and of course GOLF on Saturday, plus the second annual tennis tournament.

Also announced were area meetings to be held for the industry as follows:

San Gabriel Valley Lumbermen's Group, Sante Fe Inn, El Monte, Tuesday, October 3.

Orange County Lumbermen, Saddle' back Inn, Tustin, WednesdaY, Octo' ber 4.

Burbank - Glendale & San Fernando Valley Lumbermen, Smoke House, En' cino, Thursday, October 5.

Eastside & Harbor Area Lumbermen, Turf Club, Pico Rivera, TuesdaY, Oc' tober 10.

Santa Barbara - Ventura Lumbermen, Pierpont Inn, Ventura, Wednesday, Oc' tober ]1.

San Bernardino-Riverside, Ontario-Up' land-Pomona Lumbermen, El Rancho Verde Country Club, Rialto, Thursday, October 12.

Palm Springs-Indio Area Lumbermen, Tuesday, October 17.

Imperial Valley Lumbermen, W'ednes' day, October lB.

West Side Lumbermen, King's X Res' taurant, Los Angeles, Thursday, Octo' ber 19.

Northern San Diego County Lumbermen, Fireside Inn, Escondido, Tuesday, October 24.

Deoler Poneling Promotion

'oDays of Win & Roses" themes a new prize-filled building materials dealer promotion to sell Weyerheuser paneling and improve dealer profits from paneling.

More than 2,000 prizes, from portable radios to out-board motors, typewriters, airplanes and expense-paid trips to the Bahamas, are being ofiered.

Dealers in California, Arizona and Nevada serviced by Weyerheuser distribution centers are eligible to enter the contest, which reyolves around sales of Craftwall, Forestglo, Muralwood and Woodhue panelings.

R. K. Steinkamp, western region advertising and merchandising manager, says "we know our responsibility to dealers and their salesmen goes beyond making good products-an important part of the job is helping sell those products."

Steinkamp said they decided to feature oopaneling because paneling has become a favorite retail'football."'

'oAs paneling prices get kicked around, the public has become suspicious of cheapie products," Steinkamp says. "Dealers, and the manufacturers of quality panelings, have suffered. The time has come for a counter program, designed to sell the consumer the quality paneling he is ready for."

A company-sponsored sales training program in which W'eyerhreuser representatives will help dealers develop improved paneling sales techniques, as well as company-paid newspaper and television advertising in local media are included.

The program was launched in late August and will run through winter, giving dealers ample time to acquire points needed to win the wide array of prizes.

Twelve dealer groups have been established based upon size and sales potential,

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so dealers will compete within their respective groups.

Prizes will be awarded on thr! basis of points accumulated. For sxamplez 160 points for each panel of Craftwall chestnut or rosewood paneli4g sold, 80 points per panel for walnut, cherry, and teak Craftwall, and so on.

Twenty thousand points will rate a deluxe outboard trolling motor, and a contestant can even win his own private airplane with sufficient points.

At the end of the contest, two top performers from each of the 12 dealer groups will be awarded an expense-paid holiday for two to Nassau in the Bahamas.

Poflofch Buys Speedspqce Corp.

Acquisition of the Speedspace Corp. by :-, Potlatch Forests, Inc., has been announced ,.j by Benton R. Cancell, president of Potlatch.

Speedspace is a leading producer of relocatable buildinp and a manufacturer of wood laminated beams and structural me.mbers. Its principal product is a uniquelydesigned, relocatable structure.

The components are produced and asn sembled at the Santa Rosa, Calif., factory, and then trucked to the site. It ean be erected in less than a day by a crew of. three men. The majority have been used as classrooms.

We represent over one hundred Western producers of Ponderosa and Sugar Pine. .. Redwood lumber and Redwood split products... Douglas Fir and White Fir ... Hemlock and Cedar lumber, as well as a complete line of Cedar fencing. Your one call to Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing.