A New Glue Lam Marketing Program

A NEW marketing program deFl signed to give the lumber and building material dealer an important place in the sales of stock size Quick Lam laminated beams has been introduced by Standard Structures, Inc.

"This new merchandising policy for selling through lumber dealers gives them two very strong selling points, in addition to the well established design and engineering features

Story at a Glance

Glued laminated timber producer has a new marketing program to give dealers a stronger back up in selling their structu ral beams.

of structural glued laminated timber," observes William I. Sterett, director of marketing and sales.

"Our Quick Lam stock size program features a standing inventory in excess of 500 MBF of stress rated, AITC certified Quick Lam beams, manufactured under our exclusive ICBO Research Report number 3327," Sterett continued. "This gives our dealers a distinctive sales advantage and product protection."

"Our beams are available in three widths, 3 118",5 l/8" and 6 314", with depths from 6" to 30". Lengths to tz.

The Quick Lam program also features solid price protection for dealcrs selling to contractors.

Another major feature of the Quick Lam program that should interest dealers is SSI's delivery policy.

"From our large inventory we can have an order ready for pick up in five days, or delivered to the lumber dealer's yard or his customer's job site within three weeks of order place' ment," Sterett outlined.

Orders are shipped from SSI manufacturing plants in either Santa Rosa, Ca., or Fresno, Ca., freight free. Sterett then dropped the clincher.

"And we'Il unload it at no extra cost," he beamed.

An important part of the Quick Lam program is the toll free (800) 862-4936 number for use throughout the state of California. Out-of-state dealers get the same quick answers by calling Standard Structures' regular telephone number in Santa Rosa.

"In either case, callers get to talk to Sandy Kaufman," Sterett announced. "She's our telephone authority on ordering Quick Lam beams."

By CHUCK LINK executive director

lf,f e have receiyed a report from U U another association that certain lires recently have been traced to spontaneous combustion within bundles of asphalt-impregnated sheathing.

What apparently happens is that when this board is pressed with asphalt, it comes off the line quite hot. It is then sprayed with water and bundled. If there happens not to be enough water, the material will continue to heat and will eventually raise the temperature within the bundle to the point of charring. In some cases the fire will break through.

As a precaution it is suggested this material be stored outside your main storage sheds or warehouses. It should be emphasized that only a small fraction of sheathing will do this and it is not confined to a specific brand.

Here is brief reminder information about a new standard that becomes effective July 6.

Architectural Products Covered by the Standard:

( I ) Storm doors or combination doors

(2) Other doors intended for human passage

(3) Bathtub doors and enclosures

(4) Shower doors and enclosures

(5) Sliding glass doors (patio type)

(6) Certain glazed panels

When must products meet the standard?

( I ) Any glazing material manufactured after July 6, 1977 and. intended for use in any of the products covered by the standard, must comply with the CPSC Safety Standard for Architectural Glazing Material.

(2) Any of the architectural products covered by the standard which are fabricated after July 6, 197'l must be made with glazing materials complying with the CPSC Standard or between July 6, 1977 and July 5, 1978, be made with material conforming to ANSI 97.1 1972 or 1975, if that material was manufactured before 7-6-77.

(3) Any of the architectural products covered by the standard which were manufactured before 7-6-77 do not need to be made of materials complying with the standard.

(4) After July 6, 1977, any glass or other glazing materials installed in an architectural product covered by the standard must meet the reouirements of the CPSC Standard or. between July 6, 1977 and, July 5, 1978 be certified to comply with the ANSI Standard if the glass or glazing material was manufactured before Julv 6. 1977.

& Builders Supply Associotion

Arizona

SGtrNtr

By FRANK DA executive vice president

associarion's wood promof tion committee has been busy producing material to aid the members in selling energy saving homes.

Dwight Busby, a Phoenix architect, was retained to develop a wall chart showing comparative R values for various types of exterior wall sections typical in home construction in Arizona.

These will include 2 x 4 and, 2 x 6 stud walls and 6" and 8" masonry block walls.

John S. Turner, public relations, is designing a brochure for both the homebuilder and consumer showing the R value comparisons with other important information showing the advantage of building with wood.

The committee will also hold education classes for dealer salesmen to aid them in merchandising the wood home.

The association adopted a new group medical plan for its members effective July l, 1917. Orth, LaPrade and Tatterson Insurance, Inc. are agents for the new program.

The first quarter board of directors meeting was held in Lake Havasu City, September 9 & 10. Included in the two day meeting was a golf tournament.

New members of the association are Big Daddy Building Materials, Phoenix; Antique Lumber Co., Safford; and Oak Creek Builders Supply, Sedona.

New associate members are Orth. LaPrade. & Tatterson. Inc. and Dan R. Wagnon Associates, Inc. Phoenix.

We are especially expert in custom milling. We've built an enviable record of service to our customers over more than three decades.

Let us go to work for you today.

(916) 824-5427

LlevE YoU considered that mayI lbe your own internal policy may be the reason why an employee quit after a couple of days?

Here is an example: You have just interviewed John Smith, a personable, 2l year old. Maybe his hair is too Iong and his clothing a little shabby but he appeared to be healthy and willing to work for you.

You decide to hire him. You tell John to report to the yard foreman at 8:00 tomorrow morning ready for work. Later in the day you tell the yard foreman during a fleeting exchange of words that you have a new guy reporting to him tomorrow. The yard foreman has been up to his ears for the past two months. The yard is in disarray, lumber units are broken and scattered, plywood units are broken and sheets are lying around collecting the usual warp that comes from not lying flat. Two truck and trailers are waiting to off load. Two company trucks are trying to load for delivery. On and on the sad tale goes.

John the new employee shows up at quarter to eight and asks to see the yard foreman. Another employee directs him to a place in the yard where the yard foreman is already running a load around on the fork lift. As the load is being placed on the delivery truck John yells to the foreman. '-Are you the yard foreman?" No! I'm the boss's daughter." is the reply. "I'm John Smith and was told to report to you." OK! says the yard foreman, "Stand over there by the shed and I'll be with you pretty soon." An hour and a half pass with the yard foreman still making up orders and John standing by the shed.

John, not wanting to be a bother but feeling he should take some action approached the yard foreman again. "When you have a moment I wish you would tell me what you want me to do." said John. The yard foreman forgetting about John and feeling a little sheepish told John to see George over at the cutoff saw and get his instructions. John asked the fellow at the cutoff saw if he was George and got several answers which would indicate that this fellow might be George. "I'm John Smith, reporting to work and the yard foreman told me to see you." OK, so you've seen me, now what." came the reply from George. John recognized that the hostility was probably because everyone was busy. "What do you want me to do?" asked John. A couple of unprintable suggestions as to what John could do came from George but he finally told John to go stand by the shed until he finished cutting up this order.

Around l2:00 John was still standing by the shed and other employees were disappearing, probably for lunch. At 12:00 John went to his car for a sandwich he brought. At 12:45 he went back to the yard to look for George who had just driven off in the company truck with a load to be delivered. John then asked the where abouts of the yard foreman. Good Ole yard foreman was talking to a driver bringing another load and told John he would be with him soon. After half an hour John felt he should go see the boss since he had just experienced his first morning on the job and wasn't sure what he was supposed to do. He was told by the bookkeeper that Boss was out to lunch and wouldn't be back until 2:30. John went back to the yard and located the yard foreman again telling him he would like to have some work assigned.

(Please turn to Page 37 )

A profitable new dimension in laminated beams for lumber merchants.

o ICBO 3327 o 24OO Fb,165 Fv , 450 Fc1 o 1600'R o Lengths Io72' o Architectural Appearance

Grade o Individually Wrapped

Quick Lam is available in a range of dimensionsthat meet the specifications: widths and depths of 3/q" Io 21i' 5/e" to 24',' ani gs/q" to 3Ol' In depth-multiples of 1Y2:' Lengths Io72!

VUe have it so you can sell it.

Quick Lam beams use only kilndried, visually graded lumber for dimensional stability. With an inventory of more than 400,000 board feet of Quick Lam in two convenient California manufacturingfacilities, we can meetyour needs -when your customers need it. Equally good service to dealers throughout Arizona, Nevada, New Mexico, Texas, and into Utah and Colorado.

Special dealer pricingdelivered!

Quick Lam dealers receive price protection, and that price includes freight, delivery and unloading-at your yard or customers job site.

Hot Line Service

Technical support for every Quick Lam sale is as close as your telephone.You r salesmen can get immediate answers to customers questionswith asingle phone cal l.