How to sell redwood carrv-out clears

f O HELP DEALERS SELL more carry-out lengths

I of clear redwood lumber, a new California Redwood Ass-ociation promotion will push a special series of do-ityourself tipsheets on small redwood space-saver projects.

Nationwide newspaper publicity will feature redwood lumber bookshelves, bathroom vanities and plant furniture designed to use kiln-dried clear and clear all heart grades of redwood 1x2s, 1x4s, lx6s, and 2x4s in 4 to l0'lengths.

One page illustrated tipsheets have complete materials lists for each project, specifying exact redwood requirements for easy dealer handling.

Redwood Projects for Plants, first of the series that appeared in selected newspapers last year, became one of the most popular CRA tipsheets ever. Bookshelves and bathroom vanities, promoted in '78 as simple winter weekend projects to brighten any room, offer great potential for dealers' redwood lumber sales through winter and all year.

Tipsheets tell consumers how easy-handling short lengths of clear and clearall heart redwood lumber ensure outstanding dimensional stability, low-maintenance endurance, and genuine natural beauty unmatched by other woods. Lightweight redwood also lacks pitch so it'ssmooth to work and machine.

Easy-care redwood requires no finishes to withstand moisture from plants, household wear and tear, or weather if used outdoors. However, application of clear water repellent for bookshelves and plant holders, and polyurethane or alkyd resin varnish for all kitchen-bathroom uses, will ensure top performance.

Redwood lumber dealers stocking tipsheets such as Projects for Plants and Space-Saver Shelves along with short redwood lumber can capitalize on growing consumer demand for natural, top quality materials for d-i-y furniture that will personaltze and improve every part of their homes.

Proiects for Plants includes a rugged redwood stand, 40" high for two potted plants, a l4xl6" platform for hanging plants, and a Parsons style redwood bench I 2" high and up to 4-/z'long.

Redwood Space-Saver Shelves includes modular bookcase units 2' or 4' long x 27" high, with tilt-back shelves for paperbacks, and top bin for tape cassettes. Units can stand alone or link together to fit small corners or wrap around a sofaback. Other redwood ootions are a hineed lid for the cassette bin, and simple bookends.

Retail promotion ideas? During a crowded Saturday or weeknight, a local carpenter or in-store salesperson can build these projects to display with tipsheets and other CRA literature. Plant furniture or bookshelves can be used as traffic builders to be finally auctioned, raffled off or given away as doorprizes.

Story at a Glance

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REDW00D can be bleached for an immediate gray effect, and once grav it needs no further maintenance. This luxurious-looking deck was built of economical redwood garden grades.