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(Continued from page t 0 ) redwood sales doubling or tripling.

Newspaper ads should announce clinics, and inventories of redwood lumber and plans kits should be ready for immediate sales. Some retailers pre-package lumber for several common deck sizes, sometimes with price breaks. One suggested clinic schedule is to stage one "early bird" session in February or March, and then regu- lar weekly or semiweekly clinics April July.

For travel expense reimbursement and a small fee, kit designer O'Grady can be available to build a display deck in your store, stage an initial clinic, and train sales employees for future shows.

A local contractor. familiar with local building codes and conditions, might also lead clinics in return for valuable business exposure. Or your store might discount lumber for an employee to build a redwood deck at home for experience to lead clinics or clinch deck sales during the week when _the regular clinic leader isn't arouno.

All these deck promotion ideas can be used without Redwood Design-a-Deck, but all emphasize the enduring quality and easy-care beauty offered only by redwood lumber, and the Design-a-Deck kit is the sales clincher that brings it all together. The CRA brochures Redwood Grades & Uses and Redwood Garden Grades & Uses can be used for sales training or consumer product information.

Other deck finishes, deck-building tools, and plants, garden furniture and other deck tie-ins can also reoresent big sales.

For bulk orders on Redwood Design-a-Deck Plans Kits and other CRA literature, contact your redwood sup- plier. For information on O'Grady's personal participation in your store's redwood deck promotion and to receive free Redwood Design-a-Deck Kit and other sales aids, send $2.50 to the CRA, Dept. DDK-B, I Lombard St., San Francisco, Ca., 941 | l.