distributors have ways to b'uild your profits.

It all starts with a natural best seller - Simpson Redrr-rood. Our redwood comes in all kinds of pattems, grades and sizes-to satisfiT all kinds of customer needs. From the builder or architectwho needs durability on the outside and warmth on the inside. To the do-it-grourselfer in the market for something sensational and serviceable in decks, patios or planters.

The universal uses of redwood mean hgger profits for you. Big ticket bu5s on the high end give your margins a healthy shot in the arm. And increasing customer demand, stimulated by the most odensive anay of merchandising aids in the industry, helps boost volume and improve ycur fums.

Beautifu your profit picture with

Simpson Redwood. Contact your Simpson dishibutor today, and look for his ad in this publication.

Simpson llmber Company, 900 FourthAvenue, Seattle, WA 9876/206-292ffi.

Redurcod Clears

Seruing the lumber, building materials and home improvement markets in 13 Westem Sfates - Since 1922

MARCH, 1978 VOLUME 56, NO.9 ilruOR ilElYS tnd FEATURES

REDWOOD SPECIAL ISSUE

HOW TO SELL REDWOOD CARRY OUT CLEARS

MORE RETAIL AIDS FOR DESIGN.A.DECK

CLEAR & CLEAR ALL HEART REDWOOD SALES

FULL COLOR LOOK AT REDWOOD IN ACTION

HAMMOND: A REDWOOD GIANT OF THE PAST

RETAIL PAINT MARKET

TILL 1985

Editor-Publisher David

Aesociate Editor Fran Hatch

Contdburing Editor Dwight Curran

Contdburing Editor Gage McKinney

6ootriburing Editor Al Kerper

Art Dircctor Manha Emery

Staff Artist Terrv Wilson

Circulation Mary Cannella

The Merchant Magazine is published monthly at 4$ll0 Campua llr., suite 476, Newport Beach, Ca. 91166t0, Phone (714) 549-llll93 or (7l4) 549-83% by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVENTISINGOTTICES

NORTIIERN CAIIFOilIIA & PACIFIC NORTIIVBST

4500 Campus Dr., suite 476, Newport Beach, Ca.92660. Phone (714) 549-8393.

SOUTIIENN CAI.IFONNIA

Carl Vann, 205 Oceano Dr., Loa Angeles, Ca. 90049. Phone (213) 472-3rr3 or (714) 549-8393.

Subscripttons

BEE GRADE

IS A-OK FOR D-I-Y A LOOK AT THE CURRENT MOULDING CRUNCH

Chrnge of AddressSend subscriPtion -orders and address changes to Circulation Dept., The Merchant Masazine, 4500'Camrrus Dr., suite 4761 Newnort Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription RrtesU.S., Canada, Mexico and Latin America: $S-one yeart $8-two years: $l l-three years. Overseas: $7-ohe year: $l l-two years. Single copies $1.00. Back copies-$1.50 whdn ava'ilable.

The Merchrnt Mrcezine serves the members of the: Aiizona Lumber & Builders Supply Assn.. Phoenix; Lumber Merch'ahtl Assn, of Ncirthern California, Los Altos; Montana Buildine Material Dealers Assn.. Helena: Mo-untain States Lumber Dealers Assn.. Salt Lake City and Denver; Lumber Assn. of Siruthern California. Los Anseles: Western Buildine Material Assn,-. Olympia, Wa.

THE MERCHANT MAGAZINE is an independent nugazine for the relail, n'holesole and distrihution level.r of the lumher and huilding material.r and honte imlrroternent indusir.r in the 13. lltestern stArcs, concentrating on merchandising, nanagenrcnt and occurate, .faclual neu's reporting and interprelat ion.

Growing Strong

South Bay Redwood has been "Growing Strong" in Southern California for some 30 years and our Orange plant is one of the f inest remanufacturing facilities in the lumber industry. We are equally proud of our newly-acquired Northern California Division, Sonoma Wood Products, in Healdsburg. In addition to the increased capacity from another f ine remanufacturing mill, Sonoma adds the extra dimension of an excellent fingerjoint plant.

Our two plants can draw from an inventory of about 30 million board feet of quality redwood and cedar.

At South Bay we're not too big to care. We care about you, the customer, and your needs. We make every effort to ship what you want, when you want it and we'll stand behind our quality and service.

WE WELCOME YOUR INQUIRY-WE WANT YOUR BUSINESS!

Disneyland East Does lt Again

f T wasn't that anyone was very surprised

I that the US. Senate and the House of Representatives both passed their venions of the bill to enlarge Redwood National Park. What raised the eyebrows was the size of the margin of yes votes. The final House vote was 328 in favor with 60 opposed.

Even allowing for the shameless political log rolling (an ironic term considering the subject) by the chief sponsor Rep. Phillip Burton (DCalif.) it seems a remarkably lopsided victory for a cause that had more emotionalism than facts with which to sell its case.

Saving the redwoods is a job that was long ago accomplished. Yet the men and women who sit in the Congres and who are quick to refer to themselves as the nation's leader, are still unable to believe the facts even when exposed to them. The timber companies' case has been presented many times, both to the news media and Congress. Yet the cheap shot of a vote for saving the redwoods was too much for our decision makers. Emotionalism carried the day again in the nation's capital.

It's not enough to say the jobs lost to park expansion will be replaced by welfare checks or retraining. The very idea is insulting and demeaning to the men who do the tough and dangerous work in the woods.

The idea of expanding the park by 48,000 acres is also insulting because the case of the need to protect the existing park is weak indeed. As the leading opponent to the bill in the House explained over and over (apparently to deaf ears) expansion is unnecessary because erosion and siltation in Redwood Creek poses little threat to the redwoods in the existing park.

But as the old saw has it. ''Don't confuse me with facts, my mind is made up." The Congressmen were prejudiced in favor of the seductive idea of saving the redwoods and they shrewdly reasoned their constituents would feel the same.

Whatever the final shape of the law President Carter is expected to sign, the law will be a monument to emotionalism just as surely as it is to the redwood trees.