Merchant Magazine - January 1979

Serving the lumber, building materials and home improvement markets in 13 Western States-Since 1922

torture tests. But he had his doubts this one.

In front d him was a typical floor system 2xl2-inctr joists, 16 indres on center. ng that was Louisiana-Paciffc's

John Cameron Swalze is a world expert est exterior partideboardRedex. With Swape's help, we gave the product a_most severe punistment we could think We took Tunga, a 9,fi)0 pound elephant I walked him across the face of this As you can see from the photo, did everything he could to demolish dex, but as Swalze summed up e amazinq L-P Redex. Stronq

"The ouqh to hold this four and a half ton io Redcr oo ctrong?

Redurood particles have been mixed with hq long, eitra strong ftbers of Dor.rglas : Then with phenoliclesin, it is all bbnded

together under intense pressur€ and heat. Finally, the long edges are tongue and grooved and all four edges sealedto control moisture absomtion.

The result is i board of excellent internal bond and rupfure resistance. On top of that Redex knous how to take a nail. Or a staple. And there are no face or core voids to contend with. No drecking or delaminating. Redex can save you a ton of monelrtoo.

Forget about underlayment or other subflooring. Redex will handle everything. Which means you cut materials cost by about 30 per centfor anery 2,(X)0 square feet compared to other usual flooring construction, at the same time taking a big chunk out d labor costs.

Speaking dsaving labor, Redex tongue and groove also does away with the need

for blocking. So installation time is reduced by 8 to l0 manhours per average home. And looh urho approves:

The FHA, ICBO, BOCA and Southern Building Congress all say Redex meets or exceeds their standards. In fact, Rede:< has been tested by the Underwriters laboratory and meets Class III Flame Spread rating. lllc nore informadon?

Give us a call at (707) 52fl-660, or urite Louisiana-Paciffc, 1300 S.W. Fifth Avenue, Portland, Oregon 97201.

lor retailers whounnt to maximize Do-It-Youlsell profits

Gcrin ihe "new product" knowledge you need: Talk to more than 1200 exhibitors . see tens of thousands of products at this Fourth Annual National Home Center/ Home Improvement Congress & Exposition at Chicago's spacious McCormick Place. View the largest exhilcit ever assembled of the newest products for home improvement, remodeiing, maintenance, decorating, home care, recreational/leisure and related needs. Also see many manufacturers' programs for display, merchandising and promotion of their products to build your DIY consumer sales.

Le<rrn the merchcrndising skills you nee& Attend special seminars that show you how to eflectively merchandise products and services seasonal promotions, in-store and outdoor displays, combination offers, product demonstrations, new store openings, advertising and mail promoflons. See provocative "idea centers" inciuding a speciai exhilclt of Home Center newspaper advertising . . a complete display of the Home Center Of The Year award entries and a special exhilcit showing available howio-do-it films on sales haining and home improvement projects.

Achieve the opercrting know-how you need: Participate in special seminars to learn how to operate more effi ciently and profitably. Gr "key topics" askedJor by Home Center executives analyzing your DIY markei . onand off-premise Home Shows storelayout & desrqn. making floor sales people more productive conducting DIY Clinics 'hedging" with lumber and plywood futures. A special session for rural and small town retailers. Even a separate session for wholesalers. Every seminar presented by experienced industry leaders who know how to make your business profitable.

Exchcnge idecs: Talk with other retailers from small towns and major metropolitan ^reas indenende.nts and chains from 50 slates, Canada and foreign countries. Exchange views with owners, top managemeni executives, $ore managers, Duyers, merchandisers, advertising/promotion managers, store planners . and manufacturers, b.lnng groups, wholesalers and others who serve them. kofit from their experiences with the opportunities resulting from the Do-it-Yourself movemeni that is sweeping the country.

I

BEL.AIR DOOR CO. IN'UIATED 'TEEI ENTRY DOOR 'Y'TETil

Bel-Air Pre-hung Embossed Steel Combination Doors complete with standard hardwarepreparations, door bottom, wood jamb, and thermal barrierthreshold.

rTN - -Maintenance Free l ll

i::;7,:,2;3",n"1l1?'#!

feveled, steel panels 1 | | | ll I ll llj lll4 ll probtems B*i;n.n"nn,n and se_ --|.-kH M I ll

HTliiiT.coreorex-

HTliiittcoreorexpande.d I lllll llillll /,ll ll /Dou foam. fills.the in1gj.o1 of \ | llIJH{ll lJ{i Illll ./ for any nlmbei of'sran- thedoorforan"R"fac- \ |ll- ---li ill ./ dardh'ardwarelocksets. tor of 14.0 and a "U" \ I ll'.=: A tl \)(

i:t*oo:r:doorwith" l)J.][[l tH!] ll,wearherst,ip

t,t,"ljt,,jt x i I mm#- ffii=*er,lfl'Li

\ll lftlil lF fll stormdoor' I ll.lHH:illl ,wearherst,ip I ll \ Ht I ll -/ Rubber compression ili,::il:;"::t,,it x | |l m'ffilfli- fifiF.iiil,iffi "T'ifl; L"i'.1!':''lf't'ffi?l'"gJ \l i ilHr rEq4:ir:r'r I condensation. Adiusts I }{\ #1j STANDARD SIZES: wi\Sscrewsrorperrect [ky 3lli1lrrlly;',i,ftllll8;, 216 X 618 X lVc" (1-1 1/16" net) 218 X 618 X lVc" (1-1 1/16" net) 3/0 X 6/8 X 13/q" (1 -1 1 /16" net) BEL.AIR X-BUCK EM.l14P BEL.AIR FLUSH ES-l1P BEL.AIR PLAIN PANEL EM.lOsP B E L-A l R DOO R CO. Hli8f,"3l',Bl'fi?i'^%R,'..?ix'iiliflfi"dHl,ps#^ii!'J?Ba. ALHAMBRA (Main Office) FTom SAN GABRIEL VALLEY and ORANGE COUNTY call: (213) 576-2545 CALIFORNIA TOLL FREE ouTsrDE Los ANGELES (213) AREA t-8w-242-400 t-800-242-4r',01 From LOS ANGELES call: (2r3) 283-3731 HONOLULU, HAWAII (808) 841.s22s Complete Pre-Hung Wood Doors also available. Gall for Quotation.

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Eilitor Mitch5 Leigh Hunt

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Art Director Martha Emery

Staff Artirt Terry Wilson

Circulation Linda Romanowski

The Merchant Magazine rs published monthly at 45lXl Campue llr., Suite 480, Newport Beach, Ca. 926610, Phone [7f4] 5a9-81t93 by The Merchant Magazine, Inc. Secondclass postage rates paid at Newport Beach. Ca., and additional offices. Advertising rates upon request.

ADYEATISINGOFFICES

NONTHEf,NCAIIIONNIA& PAIITIC NORTIITYEST

4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Phone (714) 549.8393.

SOUTHENN CAI.FONNIA

Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) 549-8393.

SUBSCruPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription Rates-U.S., Canada, Mexico and Latin America: $S-one year; $B-two years; $l l -three years. Foreign: $I2-one year; $18-two years. Single copies $1.25. Back copies $2.50 when available.

The Merchut Maguine senes the members of the: Arizona Lumber & Builders Supply Assn.. Phoenix: Lumber Merchants Assn. of Nonhern California, San Jose; Montans Building Material Dealers Assn,, Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver; Lumber Assn. of Southern California, Los Angeles; Westem Building Material Assn., Olympia, Wa.

THE MENCHANT MAGAZINE

i an independentll-ouned magazine for the retail, ubolesale znd distibution leaels of tbe hmber, bailding mdteioh and home implotement basiness in tbe 13 lYesten stttes: concenrlaring on mercbandising, man4gerne?tt and accarate, factral neus reporting and interDreratton,

Quality Masonite"

RUF-X WOODSMAN BAYSIDE

We have Southern California's largest stock of versatile Masonite brand sidings-all with the durability and weatherability needed for exterior appl ications. Masonite is acceptable for FHA and VA insured construction.

Crown Plywood's large inventory coupled with the steady supply of Masonite, assures you the price stability not found in other product lines. You get added economy because this material can be quickly applied, using a minimum of accessories, with no specialtools or skills required.

Select from our huge stock that includes 4'x8',4'x9' and 16' lapsiding in Ruf-X, Bay Side, Woodsman, Cypress Sideand Stuccato. We also carry Masonite's newest product, 4x8 Ruf-X garage door siding.

STUCCATO CYPRESS SIDE

Andremember-Southern California's largest Masonitewholesaler, Crown Plywood also has everything you need in plywood sheathings, roofing and fencing. We're ready to serve you on any size order, from a truck trailer to broken unit. Call on us for mixed loads as well.

Just contact the Crown Plywood sales representative in your area.

DAVID CUTLER editor-publisher

EDITORIAL

Take a Deep Breath

T HE QUESTION of what damage wood

I dust does to workers' lungs and the balance of their respiratory system continues to be studied. We said in an editorial in the November, 1977 issue that the problem, given its implication as a carcinogen and possible root cause of other serious diseases, called for an all out effort to find what actual threats to workers' health exist.

Fourteen months later, we find some studies being completed, but it seems to us that the whole business is proceeding at a pace that can only be described as leisurely. As there is reason to suspect wood dust as a real health hazard, why are we so far from any concrete action to protect the industry's workers?

The second draft of a National Institute of Occupational Safety and Health (NIOSH) study has toned down its first recommendations on the allowable amount of wood dust in the workplace. These have still been attacked by industrial hygienists and occupational physicians as being unnecessarily severe and unsupportable with present evidence.

It has also been pointed out that earlier con-

clusions in British and European studies on wood dust exposure have not been supported by data developed by studies in this country.

An inter-industry Task Force on Wood Dust is currently among groups contributing facts and opinions during the review phase involved in NIOSH's attempts to formulate a proposed standard for how much wood dust can safely be allowed to be breathed by workers.

So far, so good. A problem, or what seems like one, surfaces and everyone proceeds according to the book to find a logical, structured solution with which everyone can live. But is the system really so good? Why is it taking so long? Fourteen months is not long as such studies go, but every working day, thousands of workers have been breathing in more wood dust.

Ask yourself, is there really any doubt in your mind what fourteen extra months of breathing in wood dust has done to people? Is there really any doubt in your mind that the studies could be done in about half the time if they really tried?

Seruing the lumber, building materials and home improvement markets in l3 Western Stafes - Since 1922

GOOD NEWS FOR SOUTHERN CALIFORNIA!

BMD HAS OPENED A NEW WAREHOUSE AT 16444 MANNINGWAY IN CERRITOS.

YOU'LL LIKE OUR PRODUCTS, Y()U'LL LIKE (lUR SERVICE!

BMD is very proud to have won the prestigious Van Kirk Award as WHOLESALER FIRM OF THE YEAR 1977.

lmmediately available at our new Cerritos, Ca. warehouse are:

Amtico floor tilo, shool vinyl, and coyo baso

Conoflor counlor topping Contoch Inc. Pt200 & 400 buildor's adhesives & caulks

Cuprinol stains & prossrvativos

oarworlh Rotlucts PolySsamsoal, Ssamsoal, lvood patch, and putty stick

Loslio L0ck0 atlic vsntilators, wind lurbinos

Madico Rofl0cl0-shisld, rofloctiyo window covoring

Michigan Maplo roal maplo counlsr lops & chopping btocks

Simpson Company mstal ioist hangers, connoclors and vonti

Versa iron railings and columns

SOUTHERN CALIFORNIA 16444 MANNING WAY, CERRITOS, CA 90701 (21 3) 926-0451 (213) 773-5044

(7141523-7521

NORTHERN CALIFORNIA P.O. BOX 606, GALT, CA 95632

(209) 745-3001

i dl' ii:

0UTG0l1{G PRESIDEI|T (in both senses 0f the term) Bill Cowling lll congratulates newlyelected top LASC olficer Ralph Cardwell. l2l Cowling accepts past pres. plaque from previous pres. Don Derbes. l3l Bob Croy, Bill Perkins. l4l Arnie Doolittle, Tenas

DeJong. l5l Pete lves, Bill Rau, Marty Temple, Bob Hansen, Jim Kahler. {61 Seth Potter. l7l John Sweet, Ted Pollard. l8l Jim Nelson, Ted Gilbert, Steve Freeman, Jim Collins. (91 Max Garmon, Pati and Bill Johnson. Raloh Smith. ll0l Jack Berutich,

Retailer I Wholesaler annual

E OR THE second consecutive year, f tne Lumber Association of Southern California drew a record crowd to its annual management seminar in Palm Springs.

Elected at the three day meeting was a new slate ofofficers for 1979 headed up by new president Ralph Cardwell (see sidebar). Other officers are I st v.p. Paul Orban, Jr., Orban Lumber Co., City of Industry; 2nd v.p. Gordon Beach, Rygel Lumber Sales, Orange; treasurer Peter Ganahl. Ganahl Lumber, Anaheim; and secretary James Frodsham, South Bay Forest Products, Orange.

New retail directors, by areas: Eastside, Warren Lindsay; Harbor Area, Asa Jennings; Imperial Valley, James Barr; Orange Belt, William R.

Rugg; Orange County, Peter Ganahll Riverside County, George Champion; San Bernardino. Milt Johnson: San

new

Diego, South, Don Olson; San Diego, North. Edward L. Holmes: San Fernando Valley, E.L. Newkirk and Hal Anawalt; Santa Barbara, Ventura, Charles J. O'Donnelll and Westside, Ed Stoner.

Wholesale directors are Gordon Beach, Daryl Bond, Ralph Cardwell, Ed Fountain, Jr., James Frodsham, William J. Haven, Jay B. Lindeman, James D. Rossman, Jack Secoy, Frank Stanger and Don Swartzendruber.

Directors at Large include Stanley Brown, George Clough, William S. Cowling Il, Donald J. Derbes, Dennis S. Gilchrist. Charles F. Jenkins, G. John Lipani, Kingston McKee, James Maynard, Terry Mullin, Wayne Mul-

(Please turn to page I 1 )

Ed and John Holmes. (lll Don Brown, Bob Fishbaugh, Arnold Nutter, Jim Duart. ll2l John Newquist, George Howard. (l3l Richard Miller, "Hap" Hasty, Michele Alexander, Randy Port and Jack Berutich.

Story at a Glance

Record attendance for the second year... Ralph Cardwell elected

president. . . product liability, insurance, distribution changes and wholesaler functions feature,program.

Select Fir-Sawn Plyruood Siding

The same quality of material and excellence of manufa ture that have given Palco products their mark of sup riority for over 100 years combine to make Palco Fir-Sav a superior Douglas fir plywood siding.

USE:

Select Fir-Sawn is an economical siding for residential ar commercial construction on which panels with synthel patches are acceptable. Synthetic patched panels f inishr with semi-transparent stains will look somewhat rustic wi the patches visible. Solid color stains and also oaints ci conceal the patches, making a uniform panel appearanc as shown in a photo on reverse side.

It may be applied direct to studs in many hous designs, thus serving as both siding and sheathing, may be applied over any type sheathing. Flr-Sawn has hig strength values that are important in engineering desig of shear walls.

APPEARANCE:

Select Fir-Sawn is a product with a handsomely sar textured surface and with the economy of face venee that include synthetic patches, wood shims and woc router patches. The synthetic patches are allowed up 1-3l4" across grain. The wood router patches are recta gular in shape to blend with the grain and texture. lr boat patches are used.

The Select Fir-Sawn face provides a textured surfa< free of knots and knotholes excellently suitable for pai or solid color stain finishes; semi-transparent stains cz be used if the synthetic patches are wanted to be visibl

PRODUCT ACCEPTANCE:

Fir-Sawn is manufactured to the soecifications of U.r Product Standard PS 1, to the American Plywood Associ tion's "303 Specialty Siding ' and is stamped with the AF grade trademark. lt complies with FHA standards ar gradestamp includes an FHA reference marking. lts use approved by all the major regional building codes ar most local codes.

A product of THE PACIFIC LTIMBER COMPAI\TY

Ihls is a Select panel with lnverted Batten pattern. Available patterns are described on reverse side.

AII Palco FirSawn plies are 1 lB" thick. Panels with 1 18" thick tar veneer are distinctly superror to panels with thtnner ace veneet b r*,ff:niifui*tu. :e.*l:.}rd.d-**tu;::E;-i';,=i,,-.1:=

|wn units are covered with good quality heavy Each unit has several of these instruction sheets tgated jackets for protection in transit and which gets application and tinishing recommenda7e. These also provide easy identitication. flons as c/ose as posslb/e into the hands of the siding applicator.

rIR-SAWN STANDARD

SIZES AND PATTERNS:

engths 8', 9' and 10' in all items

Thickness

'lain Pattern: has no face grooves.

Face Pattern

Edge Pattern

Square or Shiplap

Shiplap

Square or Shiplap

Shiplap

Shiplap

;hannel Groove: has grooves 3/8" wide, 1/16" deep, same spacings as T'l :'11. '1:11: is a grooved pattern, grooves 3/8" wide, 1/4" deep, spaced 4" or 8'.' nverted Batten: is a grooved pattern, grooves 1-1/2" wideby 1/4" deep, spaced 12i' lote: lnverted Batten and 5/8" Plain grademarks show "24" oc" which means can be pplied to studs "24" oci' All the others show "16" ocl'

iELECT FIR-SAWN DETAILED SPECIFICATIONS:

:ace Veneer: Free of knots and knotholes. Solid pin knots allowed up to 3/81' Well joined when of more than one piece. Pitch pockets not allowed; pitch streaks averaging not more than 3/8" wide and blending with color of wood allowed. Minor splits or cracks are usually only up lo 1116" x24',' with occasional 1/8" to a point. Repairs limited to wood router patches, wood shims, and plastic patches. Patches are limited to a maximum of 18, but most face veneers have less. No boat patches allowed.

)ross bands

rnd backs: C fir.

)enters: C fir; C fir repaired to solid for Inverted Batten pattern.

rdhesive: Exterior.

'exturing: Saw-textured face.

Jote: Se/ecf Fir-Sawn grademark includes APA 303 siding grade ot 30318-S/fl though rost Se/ect Fir-Sawn exceeds that grade. :I R-SAWN

PLYWOOD SI DI NG AVAILABI LITY

Shipmentof Fir-SawntoPacificLumber's Clear Grade which is the top Fir-Sawn rustomers can be in straight carloads or grade. lt complies with and exceeds APA ruckloads, and in mixed carloads or truck- siding grade 303-6-W rads with redwood lumber and plywood Sound Grade which has an average of rnd fir lumber uppers.

12 boat shaped veneer patches. lt com-

Two other grades of Fir-Sawn plywood plies with and exceeds APA siding grade iding are available: 303-18-W

fhls ls the panel above with solid color stain applied to it

R0Ull0IABtE participants included lllJohn Ganahl, Richard Miller, Lauren Jacobbe. l2l Ralph Froiland, John Golby, Norm Clow, Andy Ersek. l3l Lloyd 0lson, Ted Gilbert, Hank Childers. l4l Andy Beckstrom, Sterling Wolfe. {51 Pete Ganahl, Jim Duart. 16l John Newquist, Bob Ransom, Pete Speek. l7l George Howard, Harry 0uentmeyer, Steve Freeman l8l Wayne and John Mullin l9l Frank Bader, Frank McLean, Lenelle Duecker. ll0l Ralph Smith, Don

(Continued from page 8)

lin. Frank Purcell, Robert Sievers. Peter V. Speek and Gordon Woolard.

The business sessions beean Nov. 16, with an open forum of rou-ndtables, half retailers and half wholesalers. discussing a number ol topics. Among the conclusions forthcoming in the summation period: deregulation of truckers could help eventually to force

Dailey, Don Norris. llll Robert Fishbaugh, Walt Sopp. ll2l Bill Johns0n, Verl Rhine, Ray Peterson. ll3l Gordon Beach, Dennis Richardson, Don Derbes, Tom Hippie. ll4l George Clough, Jerry Essley, Ed Fountain, Sr., Frank Bader. (l5l Ralph Froiland, Jim Frodsham. ll6l Don Willard, Scolt Cardwell, Jim Taft, Andrew Ganahl. (l7l Boger Braniger, Randy Philips, Larry 0lson. llSl Don Morris, Larry 0uinlan.

down railroad freight rates: workmans comp. rates are unlikely to ever come down, but individual company safety ellorts cln help hold down rutings. save money; uniform packaging in lumber and plywood could help both mills and wholesalers.

Following was an inspirational talk by Dr. Gunter Klaus, managing director of the Institute for Advanced Planning, who got a good initial reaction

from the group when he noted that, "God must have had a bad day when he created accountants." Klaus feels accountants do not take enough cognizance of people's role in business.

He urged the lumbermen to think big; to work to eliminate their own job so that they would have more time to concentrate on making moneyl read to

(Please turn to page 26)

Employee Recognition

T HE LENGTH of employment

t of its people is a point of special pride for the Bel-Air Door Co. of Alhambra, Ca., as was made amply clear at a recent celebration the company held to honor a man who has worked for the company for 42 years.

In taking note of the achievements of Rudy Ramirez in his more than four decades with the firm, company president Sam Fineman spoke of the pride the company has in Ramirez and in "the many, many workers in our plant who have been with us 15,20 and 25 years. The contribution of these people is an important part of BelAir's success."

Starting as a door machine operator in the mid-1930s, Ramirez worked his way up to be plant manager, the position he holds today. Bel-Air officials credit him with a number of important contributions in product development and plant operation.

These include improvements in the manufacture of Bel-Air's Plaza combination door replacement unit and a number of steps in the manufacturing process of it and

(Please turn to page 49)

Story at a Glance

Recognizing an employee's more than four decades with the firm, company honors its plant manager, citing his many contributions to both pro- ducts and plant productivity.

llttllSlll[C of congratulations for Rudy Ramirez lhltl lrom Bel-Air Door Co. president Sam Fineman, lust belore the cutting of the ceremonial cake seen in the foreground.

C|I-W0RKE[S ioin the longtime employee in celebrating his 42 years with the firm. From left: Bonnie Smith, who handles accounts payable; Ramirez; and Joanne Stewart who works in the credit department.

S0CIAI H0UR: lll Sel and Betty Ann VanderWegen, Ken and Helena Gohrick. l2f Ray Nailor, Barbara and Ten Hanson. l3l Craig Fletcher, Al Gustalson. Bob Walker. l4l Jim Richardson, Joe Campero, Greg Thelen. l5l John Carr, Bob Caldwell, David Barry. 16l Jeanne and Phil Bjorn, Mel Stacey. [71 "Woody" Railey, Nancy and M00n Mullins.

l8l Stewart and Rosamond 0rr. l9l Larry Huck, Jim Hentschell. ll0l Dave McGaw, Ed Glover, Jerry Miller, Rich Fuerbach, Gary Fraley. llll Bob and Joan McPherson with Bill Scates. (l2l Ralph Burnett, Walt Cumbo, Jerry Billngton, 0rm Fluegge. (l3l Greg, Jefl, and Jerry Newenhof, Vi Fluege. ll4l Gladys and Matt Mattson, Jerry and

Chuck Lauber. llSl Steve and Kim Graboyes, Terry 0'Reilly. Il6l Dee Hellenthal, Van Aubuchon, Pam Jolin, Jim Branaman. llTl Gary and Joyce Popp, Bob Thomas, Rob Neufeld. llSl Valerie and Gary Bower, Jan and Linda Willette, Verla Harris. llgl Harry Andreason, Johnny Weimer, Dan Fellows.

I IKE THE diamond theme the L Western Building Material Association used to observe its diamond year, its convention and building products showcase was a jewel.

But that came as no surprise to the many who attend each year; for since the first year, "The Western" has traditionally had the biggest convention of any dealer organization in the West.

This year's attendance was more than 1660, the largest in ten years. WBMA covers Oregon, Washington, Idaho and Alaska.

Being the progressive group it is, WBMA is already positioning and planning for the future. Programs will include an increasing emphasis on education so its members can better cope with changes brought about by do-it-yourself business. This is expected to be aimed at both middle and top management, according to a top WBMA spokesman.

Training and other educational efforts will also attempt to prepare the dealer to respond to the effects of inflation upon his or her business. Another area the association feels will take increased time is legislative activities.

The popular Building Products Showcase was held again at the Multnomah County Exposition Center, adjacent to the Thunderbird and Red Lion Inns that housed the convention at Jantzen Beach, a part of metropolitan Portland.

Nearly 150 individual exhibits presented a wide range of products and services to dealers, buyers and other industry members who walked the aisles durine the two days of the showcase.

Sunday morning, the Quick Pitch Sales Talks, five minute presentations of products and services by company salesmen at the show, drew an attentive crowd. Winners of the awards for the best presentations were: first, Jim Bender, Palmer G. Lewis Co.; second, Jesse Hart, Rockite International; and third, Don Erspamer of Certainteed.

Program activities were off and running next morning, November 13, with an 8:00 a.m. breakfast meeting featuring motivationalist Troy Bussey who spent much of his time emphasizing the importance ofgood health as an essential factor in improving an individual's selfmanagement.

His ten tips for time management were:

(1) Plan, (2) Concentrate. (3)

Pacific Northwest dealer association celebrates its 75th birthday

Take breaks, (4) Avoid clutter, (5) Don't be a perfectionist, (6) Don't be afraid to say no, O Don't procrastinate, (8) Eliminate the unnecessary, (9) Delegate responsibility and authority, (10) Don't be a workaholic.

Other speakers on the extensive program included Carl R. Terzian, a General Motors speaker, who presented a number of examples of people who were able to achieve their purposes in life because America provides the opportunity for all, even the handicapped, to make of their lives what they will.

Dr. Paul Swadener of the University of Oregon later talked the dealers through the intricacies of the programmable computer, explaining and giving examples of how these relatively new machines could be used in figuring mark-up percentages, cost analyses and other functions strictly related to lumber and building material retaillng.

He noted that desoite their cost (up to $600) they quickly pay for themselves and are not subiect to the rapid obsolesence that has characterized some other electronic marvels.

The growing problem of preventing crimes against a business was covered by Jack Case, manager of asset protection for Boise Cascade, who pointed out that the increasing value of lumber and building materials has, more than ever in the past, made them a target for thieves.

Noting that losses against a business are 8001,-9001, employee caused. he pointed out that $20 in sales is needed for every $l lost to theft. "Many dealers just don't know how the theft occurred," Case noted, adding "every time you prevent a loss, you make a profit.

"Evaluate your employees as to who might steal," he said. Case called loose employee supervision an invitation to steal. Out of the employee force in any business, he

related, 250ft won't ever steal, 250i will and 5006 will decide to steal if tempted. Remove the temptation, he urged, noting that lighting is the cheapest all-around theft deterrent.

Senator James McClure (R-ld.) speaking at breakfast next morning, called for a major reordering of the national tax system to reward

(Continued on next page)

Story at a Glance

More than 1660 attended diamond anniversary convention of Western Build- ing Material Associ- ation. Earl Fosse, Wenatchee, Wa., elected new president. . . future programs to emphasize education and inflationfighting.

PtESlDEllIlAt SMILES: new no. 1 Earl Fosse lleltl ol Brownson Lum ber Co., Wenatchee, Wa.,with outgoing officer Gordon Gerresten, Gerretsen Euilding Supply Co., Roseburg, 0r.

WESTERN President

(Continued from previous page) savers and producers and to cut government spending. "The effects of inflation will destroy us if we don't change," he warned.

The ldaho senator said that there wasn't "a chance in the world that we will meet our national housing goal of two million starts." He observed that the U.S. is presently harvesting only "half the timber we should. "

Appraisal expert James S. Blaising counseled dealers to aim for a return on the replacement cost of their assets and to prepare now for the eventual sale or estate disposi- tion of their business. He called buy/sell agreements " Russian Roulette," saying that they were not fair to anyone, but only that they treated all the same.

Banker Walt Mulvey. v.p. of the First National Bank of Oregon, said dealers should manage their business for a possible recession this year and to always manage the company more for the balance sheet

(Please turn to page 48)

AI 0UICK PITCH selling talks were lll exec. v.o. Chuck Link and Duane Wolfe, who emceed popular c0nventi0n event. l2l "Famous" name judges lor the "Ouck Pitch" presentations: Bill Bailey, Phil Harris, Harry James. l3l Carl Taylor pitches his product. l4l Ed Watson (background), Vernon L. Pieratt. l5l "Skip" Cheek, Scott Boyse. 16l Tina Villalobos with 14-mo. Jasmine. {71 Gordon Hopland, Catherine Hintze, Lee Hollenbeck.

BUILDING MATERIAL ASSOCIATION

OFFICERS

Earl Fosse, Brownson Lumber Co Wenatchee, Wa.

Vice Presidents Vic Camozzi. Volco. lnc. Jerome. ld. Sid Voorhees, Eugene Planing Mill, Eugene, Or'

National Directors Ray Blackstock, Blackstock Lumber Co., Inc., Seattle. Wa.

C. E. Link, Western Building Material Association, Roseburg, Or.

Districl Directors

(l) Howard Axtell. Independent Lumber, lnc., Fairbanks, Ak.

(2) Ted Grainge. Superior Building Supply, Inc., Kenai, Ak.

(3) Robert Adams, Mudison Lumber & Hardware, Ketchikan, Ak.

(4) Elliott McCluney, Riverside Millwork & Building Supply, Mt. Vernon. Wa.

(5) Joe Lovato, Lumbermen's of Washington, lnc., Winslow, Wa.

(6) Greg Field, Field Lumber Co., Kent. Wa.

(7) "Woody" Anderson. Woody's Olympia Lumber Co., Inc., Olympia, Wa.

(8) Charles Hoenhous, Willows Lumber Co., Puyallup. Wa.

(9) Gary Cornell. Cornell's Woodland Park Lumber Co.. Portland. Or.

(10) John Stoltenberg. Stevens Lumber Co., Cashmere, Wa.

Orm Fluegge, Billington Builders Supply. Inc., Yakima, Wa.

*Cecil Cleveland, Valley Best-Way Building Supply, Inc.. Spokane, Wa.

Robert Brinker, Brinker Bros. Lumber & Hardware, MiltonFreewater. Or.

(14) Rod Uglem, Home Lumber Co., Lewiston, Id.

(15) Dick Stemper, Astoria Builders Supply Co.. Astoria, Or.

(16) Scott Roerig, Willamette lndustries. Inc., The Dalles, Or.

(17) Tad Scharpf, Scharpls Twin Oaks Bldrs. Supply Co.. Eugene, Or.

(18) *Clayton Smith, W. J. Conrad Lumber Co., lnc., Coos Bay, Or.

(19) Bud LaMarr, Fort Jones Lumber Yard. Fort Jones. Ca.

(20) William E. Miller, The Miller Lumber Co.. Bend, Or.

(21) Don Ferguson. Swan Lake Moulding Co., Klamath Falls, Or.

(22) Ray Connolly, Snyder Lumber Co., Inc., Enterprise, Or.

(23) Ned Thurston, Bales Lumber Co., Inc. Caldwell, ld.

(24) Earl Nelson, Nelsons lncorporated,Twin Falls. Id.

(25) Merlyn Jolley, Jolley Building Supply, Inc., Shelley, Id. AT LARGE

Walt Shriver. Edwards Building Supply, Inc., Wilsonville, Or.

*Frank Powers. Seattle Lumber Co., Renton, Wa.

Geroge Jacobsen, Lloyd Lumber Co., Nampa, ld

"Ixceulivc Committccnlin

Housing starts in Nov. (latest figs.) were 2,104,000 units on a seasonally-adjusted annual basis, the 9th mo. in a row above the 2 million mark, but many expect it will be the last at that level for a no. of mos.

Normal seasonal declines plus increased costs of $$ are among reasons cited as bearish for housing .yet Nov. single family starts were 1,498,000, highest,for the year to that date. .. multi-family starts declined 4.70/o to 606,000.

Building permits in the 14,000 communities that require them declined 1.60/0, including single family permits. after four straight gains, construction conffocts .faded in Nov....llo/o behind the prior mo.. but still l3o/o ahead of the year earlier...

The feds'tigtrt $$ policy keePs mortgages expensive for borrowers and a depressant uPon housing. . . the prime lending rate, the bank's minimum rate, is 11-3/40/0, the result of credittightening by the gov. savings gains at s&ls ftit o near record in -Nor., according to the U.S. League of Savirigs Assn. Two new mortgage plans (vari' able rate and graduated PaY' ment)OK'd Jan. 1, by the Federal Home Loan Bank Board are expected to increase home ownership 5o/0, and llo/o of renters can eventually afford their own home...

A 7o/o hike in rail freigtit rates for wood products have been ok'd by the ICC, which is now pondering info gathered at a S.F. hearing from wood products people protesting ICC cancellation of the so-called blanket rate.

Louisiana-PaciJic Corp. has received $64.8 million as a second partial peyment from the gov. for the taking of its lands for the Redwood National Park; Arcata Nationalhas gotten $30.4 million as a second part Payment...

Connor Lumber Sales, Rialto, Ca., has completed incorPorating land, bldgs., & imProvements it acquired adjacent to its plant from the now defunct West Range Corp. facilitv. . . Tacoma Lumber Sales, City of Industry, Ca., is wrapping up its affairs after going out of business.

Harwood Products has opened a 11,520 sq. ft. truck shop oppo- site its Willits, Ca., ('A" plant. .. Commodore VanitY, Van Nuys, Ca., has rnoved to a larger piant, double the floor space of its earlier plant. Borneo Sumatra Trading Ca. has moved from San Mateo to Oakland, Ca...

The FTC is currently studying the proposed acquisition of Keystone Portland Cement by Lane Star Industries, because of "antitrust" considerations... E. A. Nord Co., Everett, Wa., plans to add 6 new dry kilns to its present 18... Gilchrist Timber Co. is

Dew Lumber, Pinedale, WY., held an open house recentlY for its expanded facilities. . . Natianal Lumber & SUPPIY will be anchor tenent at a new $9 mil' lion El Toro, Ca., shopping center. . . Hayward Lumber, Lancaster, Cal., is currentlY operatine out of a l2'x55' trailer fol-lowing the recent fire. .

Lone Star Industries' western region has two new stores Planned for So. Ca., no word Yet on sites. burglars robbed Ganahl Lumber, Riverside, Cal., of $3,000 of lumber. Clarence Kramer, pres of Alaska Lumber & Pulp Co., was among those killed in the airplane crash that also took the life of Alaska Sen. Ted Stevens'wife.

The final word on the oulcome of RARE // (the Roadless Area Iieview and Evaluation) is expected by the time You read this; despite anticipated disagreements" no action can be tiken on the Environmental Impact Statement for 90 dav-s. further lawsuits could tie up the 62 million acres in question for years. .

GALENDAR

JANUARY

Western Wood Products Assn. - Jan. l1-19, 1979 District meetings: Jan. 11, Rodeway Inn, Boise, Id.; Jan. 11, Valley River Inn, Eugene, Or.; Jan. 18, Host International Hotel-Airport, Sacramento, Ca.; Jan. 19, Registry Resort, Scottsdale. Az.

Lumber Merchants Assn. of No. Ca. - Jan.l2-14, Annual Management Seminar, Asilomar, Pacific Grove, Ca.

National Housewares Manufacturers Assn.Jan. 15-18, 1979, 70th semi-annual exposition, McCormick Place, Chicago, Il.

Black Bart Hoo-Hoo ClubJan. 17, 1979, sports night, place to be announced.

Sugar

Incense

(916) 824-5427

*Phact Director

University of Denver - W.O.O.D., Inc. - "Designing with Wood" seminars. Jan. 19. and Feb. 16. Contact: U. of D. College of Business Administration. 2020 South Race St.. Denver. Co. 80208.

Inland Empire Hoo-Hoo Club - Jan. 19, Hills Country CIub, Riverside, Ca.

Los Angeles Hoo-Hoo Club - Jan. 19, Transportation Montebello Country Club, Montebello, Ca.

Nationaf Association of Home Builders - Jan.20-23,1919, builders show, Convention center, Las Vegas, Nv.

Budrow & Co. - Jan. 28, 20th annual show, company facilities, Santa Fe Springs, Ca.

Forest Products Research Society - Jan. 30-Feb. I, "Hardware for Energy Generation in the Forest Products Industry", conlerence. SeaTac Red Lion Inn, Seattle.

FEBRUARY

National Woodwork Manufacturers Assn..Feb. 4-7, former President Gerald R. Ford will be the featured speaker at the annual meeting, Palm Springs, Ca.

Forest Industries Advisory Council Feb. 7-10, Camelback Inn, Scottsdale, Az.

National Home Improvement CouncilFeb. 8-10, Expo/ Convention 79, Marriott Hotel, Chicago, Il.

Sierra Cascade Logging Conference & Equipnrent ShowFeb. 8-10, Redding, Ca. (Equipment show at Shasta County Fairgrounds, Anderson, Ca.

San Joaquin Hoo-Hoo Club - Feb. 9, Ladies night, dinner and entertainment, Roger Rocka's Good Company Music Hall.

Orange County Hoo-Hoo-Ette Club 12 nite, Airporter Inn, Irvine, Ca. Feb.16, Lumber

Los Angeles Hoo-Hoo Club - Feb. 17, Valentines' Dance, General Lee's Rest., Los Angeles, Ca.

Montana Building Material Dealers' Assn. Annual convention, Ramada Inn, Billings,

Indian night, Feb. 21-24, Mt.

let Us Prove This ls the Gort for You Coll or write for free brochure

Our quality is great, Our service is good, This is the place You should buy Yourwood...

Lemmie C. Morewood Consulting PhD.

0PE1{ ll0USE celebrated new Fair Oaks, (Sacramento) Ca., oflices lor sister c0mpanies, PSF, Inc. and Pacific Southeast Forest Products. The initials in PSF's name stand for what they mainly sell, Ponderosa

pine, Sugar pine, and Fir. The I in Inc. is lor Incense cedar. The staff includes: top left: Greg Baker, Larry Fuller, Randy Roget, Jerry Scott, Jerry Wilcox, Don Crane, and Bob Bonner. Ton right: Phil 0stin, Bob Han-

sen, Larry Whittaker, and Larry Fuller. Iower lelt: Rick Kellso, Bob Reagan, Wayne Murphy, and Ron DeWitt. Iowcr center: John Gottwald, Bob Bretz, Doug Seeley, and Scott Cardwell. Ioror riqil: Don Crane, Madelyn Mason.

tS*Yr,n:"'51,'*="xllii:T",{llik"s";s,"fl :'#'s!#i

bia Falls to the seneral office in A MONG the personalities and per- Kalispell; Wally Steifan is now part of ll sonnel changes that continue to the management team for Aldrich & make news in MBMDA country are the Co., Billings, having moved into the following: Wayne Schaeler has been genbral offrc6s of this lineyard; Dolph named manager of the Aldrich & Co. Harris, former manager for UBC at retail-yards at Billings; Gene Heath, their Sidney operation, has purchased transferring from Missoula, has been the Sidney Millwork Co. installed as UBC manager at Sidney; As an indication that the Equal Bob Brenden is now regional manager Rights movement may be invadingihe at Billings for the Peavey Co. building once all-male strongholds in our indussupply yards in Montana and western try, the following personalities are wor-

thy of mention: Florence Hamp, president of Independent Lumber and Supply, Missoula, has been in the forefront of this trend for some years; Jeanette Devine is now manager for. United Building Centers, Roundup; Carol Stanley has been transferred to an assistant manager's position for UBC at Miles City; for Aldrich & Co., Ilene Brown is assistant manager at the Cody yardt Pat Nichols holds similar responsibilites at the Greybull yard; and Leta Stoddard is in that position at the Thermopolis yard.

Newest associate member for MBMDA is John Santo, Fox Lumber Sales. Hamilton. Montana.

Mark the calendar with this reminder: the 1979 MBMDA Convention is set for Feb. 22-24 at the Ramada Inn in Billings. Prospectsfor a top-notch convention and for high-level attendance are both excellent.

Boise Plywood/Lumber Seminar

Thirty-eight building material dealers recently completed a four-day seminar on plywood and lumber products in Boise, Id.

The seminar, fifth in a series of training sessions for dealers and their key career employees, was sponsored cooperatively by American Plywood Assn., the National Lumber and Materials Dealers Assn. and Western Wood Products Assn. Boise Cascade Corporation officials spoke during the seminar and furnished personnel to conduct tours.

Representatives of APA and WWPA each took a full day of the seminar to present basic information on plywood and lumber products, including manufacturing techniques, product properties and capabilities, timber supply, applications and how the two associations can help the dealer sell wood products more effectively.

Another full day of the seminar was spent touring a plywood plant, a sawmill and facilities for manufacturing specialty wood products. The final day included a visit to Boise Cascade's manufactured housing plant in Meridian, Id.

Dealer participants took an examination on plywood and lumber basics and were awarded certificates upon completion of the four-day course,

Sacramento Group Names Lumberman of the Year

T HE Sacramento Area Wholesalers

I Luncheon is one of those amazine industry functions that began smalil grew, and is still growing.

According to Ralph Heath of California Cascade Industries, Sacramento, Ca., a prime mover behind the loosely slructured group. it first began with a luncheon lor a half dozen lumbermen, held shortly before Christmas, nearly ten years ago.

In its most recent version, held last month at the Red Lion Inn, Sacramento, Ca., the event had grown to approximately 400 men and women involved in the lumber and wood products business. While most were liom the Northern California area, there was also a sprinkling of visitors from Oregon, Southern California and Nevada.

Continuing a recent tradition, the group named a Lumberman of the Year and chose John Casey, president and owner of Sierra Mountain Mills to be honored. The presentation of an engraved plaque was made by last year's winner, Bob Bonner of PFS, Inc.. Fair Oaks. Ca.

Story at a Glance

John Gasey of Sierra Mountain Mills named Lumberman of the Year at the annual Sacramento Area Wholesalers Luncheon... more than 4OO attend.

A popular lumberman, Casey has personally directed the growth of his tirm, established in 1952. from 30 employees to 165 employees at present. He still handles all the sales of the small independent company that is based in North San Juan- Ca. _ T-he company sells mostly in California, with the bulk of the business being done in the Northern California market. Species include Ponderosa pine. sugar pine. white fir, Douglas fir and cedar.

In accepting the award, a very surprised Casey expressed his apprecia- tion and spoke of his high regard for the people in the lumber busintss.

The annual event is described as a luncheon but its hours of activity depart markedly from the conventional twelve-to-one lunch. It normallv begins at eleven a.m. when the bai opens. This year when the bar was closed well after three p.m., not exactly a popular decision with the hundred or so around it, it slowed, but did not immediately stop the roar of conversation.

To avoid giving the wrong impression, it should be noted thar while a goodly quantity ol spirits are con-

sumed, the activities proceed with a reasonable amount of decorum: evervbody just relaxes and enjoys rhemselves.

With its growth in size, ir has come to rival the Western Wood Products Association convention held each vear in March, in San Francisco, as an industry gathering spor to renew acquaintances.

A lllPPY John Casey is congratulated on being named Lumberman of the Year at the annual Sacramento (Ca.) Area Wholesalers Lunch by Madelyn Mason ol Crane Mills. Casey is owner-president of Sierra Mountain Mills, North San Juan, Ca.

Photo by Mary Bonner

RETAIL/WHOLESALE MEET

(Continued from page I I ) know what others think: to set sales and management objectives; and to first motive oneself. then others.

A product liability speech next day by attorney Irene Server contained the warning that dealers and wholesalers alter their attitude regarding product liability as "it can happen to you. you can get sued."

She said dealers should try to satisfy customer complaints, keep good records. limit warranties where possible and to keep warranties available for customer inspection. Records can protect you, she said.

Use of hold-harmless agreements with suppliers and a tie-in with supplier insurance were recommended protective steps.

Ben Nelf, the legal counsel for the association's insurance carrier challenged current thinking that classifications be removed in insurance. He noted statistics showing, for example, that if age-based classifications were removed, 83%' of all drivers would pay l80[ more on their insurance premiums.

Following was a panel discussion led off by Michael Quaranta, Beverly Hills Federal Savings and Loan, who loresaw a good year for California business, noting a greater availability of money than in previous, similar

also the president of Cardwell Forest Pro-

1,r'lid,.1:'r;,"1

Jin Fullerton, Ca. Prior to establishing his company in November 1976, the new chief executive had

managed the Southern California Div. of Oregon Pacific Industries since 1959. His company specializes in framing lumber, studs and plywood.

The new president has been active in LASC since 1961, serving as first v.p., secretary, treasurer and chairman of the communications committee.

A veteran of the lumber industrY since 1951, he launched his career in Medford, Or. After earning a business degree from the University of California at Berkeley, he worked in various phases of lumber manufacturing before moving into sales.

periods. He contended that profitability levels could be as good generally in 1979 as last year.

Seth Potter, president of Dant & Russell, Portland, noted that changes in transportation costs for lumber will create the need for new markets as distribution patterns change.

He said that he expected the Japanese market will remain with its unique sizes, rather than widely adopt

U.S. sizes and that if their log supply is threatened, they will build their own mills or joint venture with Americans to assure a supply.

William S. Cowling, chairman of the board of Dixieline Lumber, San Diego, recommended fund controls to make better use of capitall more aggressive pricingl and ollered the opinion that

(Please turn to page 50)

The New President

Ralph L. Cardwell, the new president of the Lumber Association of Southern California, is

Plen-Wood system sells more wood for dealers

EALERS in the Western stltes are finding an expancled mlrkct fbr Plcn-Wood r.rnderf'loor heating and cooling s)'stenrs.

In Reno, Nv.. Dalc IIines, president of Frontier I)evelopnterrt. ancl Dan Lemaire. head of Sundog Solar. have produced *hat thel call a "super sJ Slenr lor livability" that combines a

Story at a Glance

Increased use of thc PlenWood system by Western builders is resulting in more wood sales per home by dealers.

standard forced air f'urnacc, solar heated air collectors, and a gravcl heat storage system in thc center ol thc plenum.

The plenunr chamber is the hclrt of the homc's heating s!stcm. It is uscd in each of'the three heating ocles: (1) heated air from the solar collectors llow through the unlit furnucc into the plenunr. through the registers ancl into the housc. cool air returns to thc collectors during the sanrc c)'cle. (2) hcated air is drarvn f'rom the gravel storagc bl the furnace fun into the plenum and thcn into thc house: (3) hcated air flows directlv f'rom the lighted l'urnuce into the pl-cnum chlrlber and thcn into thc housc.

Iloth Ilines ancl Lemarrc estimate the sun will providc more than t\\'othircls of the homes' annuul heating requirements.

"When used in con.iunctiorr *ith thc (Pleasc tltrtl lo page 1-5 )

Aproud

tfAdttlOn

ilEW MEXIC0 builders Hap and Mllo Crawford ol Baia Develooment {ound constructi0n of insulated plenum/w00d 10un dat ons in their Albuquerque and Gallup homes cheaper and laster than concrete slab. resulting;n increased dealer sales of lumber and other wood oroducts.

At our orlglnalKlnxua mlll clte we'ae producedquallty gaamnteed lumber goducts for ooer half o century. Klln-dfied Pondesoaa plne, Douglattb ond Wectern larch lumber

ptoducb mag be commodtJtea to come, but thee are out cpeclaltlec. We alco haoe a modernplyttood sheathlng

operotlonplusoneu computerlzedplne mlll onda sfrtd mlll at Hqpne4Oregon.

Sometlmea uefeel llkethelaotof theltlohlcana ln thls lndutflry uherc Indelrendents ore becomlng a oanlchlng breed. But wc cherlsh our lndependence. It allowc ua to recpond qulckly to out cuttometa'opeclal needs. We're shott on corpota3e rcd tqe and long on'con do" efrort and know how.

Eoery cuctomerwehaoelsBlG ln our eyea.

To cetae our cuctomerg better ue haoe a coles olflce ln Lake Oawego, Oregon. OnecalltoRayKelcon, Jan Grcdy, Bruce Long ot Kcnt GoodrWat (508) 68*44O6 gets Wu lact actlon on ynur lumbe4 chtd and plywood cheathlng rcqubemenb.

KINZUA CORPORATION

MANUFACTURERS OF FINE WOOD PRODUCTS

Two successful promotions

By Charles D. Lauber V.P., Advertising & Promotion Palmer G. Lewis Co. Auburn. Wa.

E VERYTIME you stick your neck

L out and state "this was our most successful promotion" you (l) must be specific regarding what "success" is, and (2) run the risk of 'one-upsmanship' from a reader who might say "that's not so red hot."

At our request, Charles D. "Chuck" Lauber has set out brieJly here two successful case histories of promotions by the Palmer G. Lewis Co. of Auburn, lla., of which he is the v.p. advertising and promotion. PGL has an excellent reputation for helping dealers with advertising and promotion. - ed.

IF YOU'RE LOOKING FOR A DOUBLE ENDTRIIII SAW..

look first to the leader. NORFIELD Manufactures a complete line of precision pre-hung door making machinery. Our engineering expertise is reflected in every unit we manufacture. Our Model 1020 double end trim saw is the safestmost versatile casing and brick mould cutter available. lt's hopper-fed and fully automatic .. engineered for high performance and minimum maintenance. Optional features like kerfing and jamb dadoing capabilities make it the most flexible double end trim saw made.

Nevertheless, we'll proceed and describe two promotions that we felt were quite effective as to number of people involved, financial success and positive results.

(l) *CONTEST OF THE YEAR"

One objective of this three month PGL Company promotion is to concentrate employee selling efforts on a single supplier; our ?artner in the Contest of the Year'.

Another goal is to sell as many "Winter Sorting Orders" (a wide range of specific products - written on one invoice) which allows the customer extended payment terms and some discounts. Prize drawing tickets for a $ 1,000 Hawaiian vacation trip and $250 cash pize are issued to

salesmen and a portion to all other full time employees.

Excitement increases as the annual company banquet approaches, when top salesmen are honored and the drawings for the Hawaii vacation trip and cash prize are conducted. Throughout the three month span, biweekly reports are issued and eyecatching bulletins keep the interest in the promotion at a high level.

Results: several dozen more W.S.O. orders were written than the previous contest of the past year and sales of the Partner-in-the-Contest products exceeded our estimate. Plus accumulated points for the whole contest

(Please turn to page 33)

Story at a Glance

The "whys" behind two successfu I industry promotions . one was an in-house contest by a supplier and the other was the same suPPlier's assist to a retailer having a grand opening sale.

SUCCESSFUL PROMOTION

(Continued from page 30)

were double over last year's contest. All promotion pieces were designed and printed in the PGL Auburn, Washington "advertising & promotion" department.

(2) DEALERASSTSTSELLTNGPRO_ MOTION

The PGL advertising and promo- tion department assisted a Levenworth, Washington dealer in promoting consumer sales during their grand opening sale by producing an 8-p., 2-color tabloid.

Working closely with the management of Marson and Marson in developing the tabloid resulted in a sale that was very impressive. The four day event brought in cash sales totaling approximately $27,000 and charge sales on items directly related to the sale were approximately $13,000.

Palmer G. Lewis Co. has produced over four million total tabloids for dealers on the West Coast and Alaska.

SATES PB0M0Tl0N by Palmer G. Lewis Co. of the 'Contest ofthe Year",an employee sales contest combined with $1,000 vacation trip drawing, was well promoted from within. Capitalizing on the Rose Bowl-bound U. of W. Husky football team with '1ickets"

and a contest drawing ticket. lt continued on through bulletins and reports every two weeks, culminating in the "Star Awards" contest banquet program and place card. Several of the bulletins and folders are reproduced above.

Builders on Ways to Hold Down Material Gosts

The federal government could help dampen soaring construction costs by taking steps that would increase the supply of softwood lumber as well as increase production of other essential buildine materials now in short supply. -

Vondal Gravlee, president-elect of the 105,000 member National Association of Home Builders, made that suggestion recently while testifying before the Council on Wage and Price Stability, which is investigating why prices of building products are increasing at a pace much faster than other commodities.

In his testimony, Gravlee focused on price hikes during the past year of 13.20/o for softwood lumber, 2-10/o for general millwork, l80lr for asphalt roofing, 24.30/o for gypsum products and 10.30/o for cement.

In contrast, prices of all commodities listed on the government's Wholesale Price Index increased only 8.lo/o from August

1977 to August 1978.

This soaring inflation rate, Gravlee said, is particularly disturbing because building products account for about 3006 of today's $57,000 median priced home, which is already way beyond the reach of millions of potential buyers.

Gravlee noted that lumber and wood products account for about l5oft of the sales price of a new home.

While demand for lumber has been rising steadily, the actual cut of softwood lumber from the national forests declined from ll.5 billion board feet in 1975 when housing starts barely reached one million units to 10.7 billion board feet in 1977 when housing starts hit two million units.

This shortfall has forced some mills to close in the West where producers depend primarily on federal timber. he added. Moreover. it has increased our timber imports from Canada and inflated the price of lumber because of "the market's belief that federal timber policies are resulting in the unncessary rationing of our public timber."

DISTRIBUTION

IS OUR GAME

PGL's yellow and green painted rigs travel the highways and byways of the Pacific Northwest delivering direct to dealers, dropping loads at PGL warehouses or picking up orders at suppliers.

Trucking is an important PGL customer convenience. That's why we maintain a growing fleet of 23 tractors, 4 trucks and 66 trailers . to provide reliable, courteous service when you want it.

Gravlee urged the council to investigate ways to increase the cut from the national forests where half of the nation's softwood timber inventory stands, including new and innovative management and reforestation techniques that would allow for an accelerated harvest of old growth timber to make room for young, vigorous stands.

Gravlee said that housing's boom or bust cycles also create major problems for building Product manufacturers. Many are reluctant to expand their Plant capacities to meet today's strong demand because they fear that their new plant and equipment would sit idle during the next housing downturn.

But this problem, he added, could be offset, in part, by reducing the capital gains tax and bY eliminating or relaxing some costly federal regulations

Gravlee noted that scattered shortages of cement have pushed up prices more than 20oh in the West, Southwest and Midwest in the past year. This problem has been exacerbated in areas where (Please turn to page 47)

PERSONALS

Harold Say, Contact Lumber Co., Portland. Or.. is back from a hula holiday in Hawaii.

Alan Fahrenkrog, So-Cal Commercial, Los Angeles, Ca., is the new reg. mgr. of the new Burlingame office and warehouse. With him are Carol Caplinger, customer service, and Dave Davison. sales.

Jeff Smith is the new mgr. of the 84 Lumber Company's new store on Pacheco Blvd., Martinez, Ca.l comanager is Charles Reese.

Jerry Trokey is new v.p. of mktg. and sales for Nudor Corp., Geneva, In. Sterling Wolfe, Marquart-Wolfe Lumber Co., Orange,Ca., Ted Gilbert, Product Sales Co., Newport Beach, Ca., and Bob West, Placerville Lumber Co., Placerville, Ca., are back from a l0-day Puerto Vallarta sojourn.

Timothy C. Tuff, Alcan Building Products, Warren, Oh., has been named v.p./marketing.

Steve Sandlin, Hampton Lumber Sales Co., Portland, Or., leaves for the company's Tigard, Or. div. where he will assist div. mgr. Ron Lodge. Norman Ottoman has ioined the sales force.

SUPPORT MERCY KILLING OF OLD TREES

Paul Hylbert is now gen. mgr. of Wickes Lumber Div., being succeeded by Charles Bender as v.p., merchandising.

James Manning, WWPA, is back from Washington, D.C., where he presented argument s against horizontal shipping rate hikes before the ICC.

Karla Stalwick and Mike Schuller are two new v.p.'s with VMC Corp.'s ZBrick Div.

Clay M. Rose, Jr., Holston Builders Supply Co., Inc., Kingsport, Tn., has been elected pres. ol the National Sash & Door Jobbers Assn. Other olTicers are: Edwin G. Smith, Brockway-Smith Co., Andover, Ma., lst v.p.; Ralph P. Davison, Houston Sash & Door Co., Houston, Tx., 2nd v.P.l and Newell E. McCabe, Midwest Jobbers, Inc., St. Charles, Il., treas. Carl Nagle continues as exec. v.P.

David W. Light is now pres. and chief operating officer for Chandler Corp., Boise, Id. Earl F. Chandler, founder and former pres., continues as chairman of the board and c.e.o.

Richard D. Snyder, former exec. v.P. of the National Lumber and Building Material Dealers Assn., is now exec. v.p. and gen. mgr. of the Asphalt Roofing Manufacturers Assn., succeeding the late Edgar V. Hall. ARMA has also relocated its headquarters in Washington, D.C.

Donald R. Hughes is the new national product mgr., The Flintkote Co., Irving, Tx.

The Merchant

Steve Hanson, has joined the purchasing dept. of Real Wood Products, Springfield, Or.

William B. Sparks is now pres. and c.e.o. at Down River International, lnc. (the new name for Narad, Inc.) in the new corporate administrative offices. Sacramento, Ca.

George Pfeifer has formed a new wholesale firm called Forest Products Co. in Broomfield, Co.

Lee Ross, recentty appointed v.p. of marketing for Crown Zellerbach, San Francisco, is in charge of all company interests outside the U.S.

Bob Leland, Bellingham Lumber Co., is now v.p. and gen. mgr. RecentlY the company opened a division in Seattle, called Belco, staffed bY Roger Anderson, Ron Robbeck, Tom Schafer, and John StaleY.

E. Roger Montgomery, chairman of the board of directors for Champion International Corp., has retired and is succeeded by Andrew Sigler, former pres. and c.e.o. Montomery, who has been with Champion for 30 years will serve as a consultant to the firm.

Pete Niebling, North American Wholesale Lumber Assn.,Portland, Or.. and wife, Maxine, are back from a Caribbean cruise.

Lloyd Gabbert, Gabbert-Simmen Lumber Co., Sacramento, Ca., is back from some futures trading in Chicaeo. Jim Edwards recentlY ioined-the company's sales force.

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memoria-l iervice by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

Feather Co.

I

Producers of Douglas Fir and White Fir Mouldings and Millwork

Dennis Richardson is the new sales mgr. for South Bay Forest Products at the Healdsburg, Ca., division

_ according to Jim Frodsham, pres.

Ed Evans, formerly ex. v.p. of-Freemont Forest Products, has joined the staff of All Coast Forest products, Chino, Ca.

Paul Zech, Mac Beath Hardwood's Brush Industrial Div.. is back from a Las Vegas sales salari.

Bill Niesen, Niesen-Ward Forest products, Ft. Bragg, Ca., has been sprung after a hospital stay for some back surserv.

Bill Connor, Conn6r Lumber Sales. Rialto, Ca., and his new bride Joanne were married on Nov. 18 and are back from a honevmoon in Hawaii.

George W. Moorehead has been named plywood superintendent for International Paper Co.'s Vaughn, Or. operations.

Ralph Herring, Byrne Trucking Co., Medford, Or., is back from a fishing trip to Brookings, Or., with some very good fish stories.

Jim Stroupe has been named sales and marketing mgr. of Cal-Waii Molding Co., Windsor, Ca., according to Rai Flynn, pres.

Thomas Steen has been appointed exec. dir. of the Forest History Society, Santa Cruz, Ca. Thomas Cox, a history professor at San Diego State University, is FHS's new pres.

E. Norm Mouse is a new v.p. at Mungus-Fungus Forest Products Co., Rotten Bough, Nv., according to Hugh Mungus and Freddy Fungus, co-owners.

Jerry Clarksen, Jim Merrill, Steve Rowe, Don Schott, and Rudy Stephensen have all received promotions in the sales dept. of Chandler Corp.. Boise, Id.

Bette Weller has joined Waldron Forest Products, Inc., in the plywood and lumber dept., according to El Louise Waldron.

William G. Seal and Leonard L. Pierson have been promoted to sales mgr. and operations mgr., respectively of the Building Products Division/West, Georgia-Pacific Corp. David Waters, Champion Building Products, is now responsible for the plywood and lumber manufacturing operations in Anderson and McCloud, Ca.

Joan Smith and Craig Rosenlund are now with Merrill Lynch Wood Markets, Inc., Portland. Or.

Jim Clark, Anderson Forest Products, Inc., Portland, Or., is head of its new lumber dept.

Merwin Speer is now in charge of Gerrity Co.'s Portland. Or. office.

Jerry Scott is new to sales at PSF. Inc.. Fair Oaks, Ca., according to Bob Bonner.

Ray Jensen, Fremont Forest Products. Eugene, Or, was a recent So. Ca. business visitor.

Tom Lawrenson, a l6-year Pay'n Save employee and former Ernst Home Center Div. mgr., is now senior v.p., according to M. Lamont Bean, pres.

John I. Walker, senior v.p. for Kaiser Cement & Gypsum Corp.'s manufacturing and distribution div., Oakland, Ca., has been elected a director.

John Lowe is now with Inland Lumber's Woodland, Ca., operation as mgr. Joining him: Johnie Wright, yard supt., and William M. Eisenbeis, ,sales. John Elliott has ioined the Colton, Ca. div. in saleS. Ted Russell is mgr. of the Tustin operation.

Ralph Cardwell and his son, Scott. of Cardwell Forest Products, Fullerton, Ca.. visited relatives in Kansas over the holidays.

John R. Osgood has been named new pres. ofRobert S. Osgood, Inc., Los Angeles. James H. Forgie and Kurt Gelbard are vice presidents. Dorothy C. Furumura is sec.-treas.; Jackie Y. Nishikawa is asst. sec.treas. New directors are Bruce I. Howe and Dorothy C. Furumura.

Craig B. Kincaid has joined the Robert S. Osgood, Inc., Los Angeles, Ca., sales dept., according to John Osgood.

William T. Teachout has been named v.p.. merchandising of Builders Emporium. according toA. J. Swies, v.p., gen. mgr. oT the Wickes subsidiarv.

long Dimension

Rough Dimension

Other Douglas Fir ltems

NEW PRODUGTS and

selected sales aids

D-i-v Electronic Air Cleaner

"Clear Day," a centrally installed whole house electronic air cleaner, is manufactured by Air Control Industries, Inc.

It is the first install-it-yourself electronic air cleaner that slips into place without tools, conveniently replacing the disposable filter in the heating/cooling system. Until now, electronic cleaners were often expensive, requiring professional installation and wiring. Clear Day is ready to operate in minutes, the company claims.

Homeowners can help relieve allergies and cut housecleaning in half, by literally clearing the air of harmful pollutants such as pollen, tobacco smoke, dust and most cooking odors.

Ordinarily, disposable filters only "strain" the air, removing about 50/o of airborne particles. It features a patented Collector Cell whlch attracts and holds up to 99% of these particles of pollution. The collector cell connects to an external solid state power pack, that plugs into any I l0 v. outlet, and is fully UL approved.

Airborne particles are carried to the electronic cleaner through the return duct of the heating and cooling system. Here they are given a powerful positive electrical charge, and as they pass through the collector cell, are attracted and held by negatively charged plates.

Maintenance is easy. Simply put the

collector cell in the dishwasher, plug and all, or let it soak overnight in soapy water. Each unit comes with easy-tofollow instructions, and a one-year warranty against defects. Suggested retail price is $199.95.

FREE READER SERVICE

For more intormation on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please m€ntion issue daie and page number so we can process your request faster! Many thanks!

Super Latex Contact Bond

Safe, non-flammable 3C Super Latex Contact Bond has no bothersome vapors and no fire hazard.

It bonds with super adhesion highpressure plastic laminates, wood, plywood, veneers, particle board, linoleum, leather, rubbers, plaster board. It has a high heat resistance, long open time, and is waterproof when cured.

Super Latex Contact Bond may be used as a spray, isn't damaged by freezing and cleans up easily with water. Available in pint, quart and gallon cans, 5-gal. pails and 55-gal. drums, it is a product of the 3C Co., Div. of Continental Chemical & Coatings Corp.

Snips Merchandiser

Eight best-selling tyPes of Wiss metal snips with redesigned sleeves are featured on a new pegboard merchandiser measuring 16" x 18".

The assortment provides capabilities for left and right curve and straight light metal cutting in plumbing, heating, air conditioning and roofing materials. The snips retail from $6.35 to $9.85.

Toy Teaches Construction

Now the world of construction has been put into toy form for children so that they might better understand how their homes and cities are created.

Developed by Schaper Mfg. Co., Minneapolis, Mn., the educational toy is named the "Playmobile System." The set includes a wide assortment of 3" high plastic people and tiny accessories, such as all kinds of work tools, road blocks, steam rollers, wheelbarrows, ladders, pipes, and a work truck.

All items are moulded of durable, bright plastic.

The "Playmobile System" is designed for children four years of age and older. It has been found that preschoolers, reaching the age of roleplaying, find this an ideal toy to show them the skills of the real world of construction.

The system can also be used with other small toys and building blocks. Prices are from $1.50 for the minipack to $19.00 for the super deluxe set.

Wood Storage Kits

Jer Mfg., originators of the wood storage building kit concept and producers of five basic models, has simplified dealer inventory requirements with the introduction of optional length extender and deluxe styling kits.

The addition of extender kits enables assembly of a yard storage structure of practically any length. The application of a styling kit alters standard models to deluxe versions, and a second modification kit converts the 'Lil' 8' Wide building to a 'Lil' Playhouse complete with shuttered window and flower box. The extender kits are available for most of the building kits.

Jer kits comprise approximately l/3 of the total retail selling price, containing pre-cut and numbered frame and trim lumber, templates, nails, hinges, hasp, roof cap, and steP-bY-step instruction manual. Dealers provide the remainine 2/3 of the selling price by including sheathing and studs from regular inventory.

Longer Guidebar

ThE Homelite Div. of Textron Inc., has added a 16" power tip guidebar for its gasoline-powered VI Super 2 chain saw model.

The chain saw, retailing at $199.95, has a 1.9 cu. in. displacement and previously came with a 14" cutting attachment.'The unit also features a triaxial anti-vibration system, deluxe safety hand guard and single trigger with safetv interlock. The chain saw has automitic chain oiling, deluxe rubbercoated handlebar, finger-tip controls, quick-starting all-weather ignition and all-position carburetor.

Lighting Fixture Package

Thorn Lighting, Inc. has announced its Big T Sonline lighting fixture package for immediate delivery.

Big T Sonline is designed around a small diameter double-ended hieh pressure sodium lamp, a unique co-nfiguration that affords iontrolled cutoff in a compact fixture design. The result isa pole- or wall-mounted area illumination package that is uniquely eltEctive and an economic solution to the lighting of parks, warehouses, sports areas, shopping centers, storage and loading docks, industrial outdoor areas, general security and other indoor/outdoor applications where maximum light control is required.

Complete technical, photometric and specification information is available.

New Insulation Products

The GAF Corp. is expanding its line of insulation maierials wirh th'e addition of Gaftemp urethane and Gaftemp urethane/perlite roof insulation board.

The two new products supplement GAF's existing Gaftemp peilite rool insulation board and will enable the roofer to provide specific ratings in insulation and fire resisr.ance for-each individual customer requirements.

Gaftemp urethane roof insulation board is composed of a "sandwich" of rigid urethane, foamed between

asphalt saturated felts. Because of its insulating efficiency, light weight, and resistance to damage and compression, Gaftempt urethane roof insulation is especially suitable for applications where high thermal value is paramount and stringent fire resistance is not crucial.

Advantages include: maximum thermal efficiency, permitting lower "U" values with thinner insulation. thereby facilitating handling and installation: lighr weight, for easier handling and lower dead load; high compression resistance, so that it is not damaged easily by imposed loads, construction traffic, shipping and handling; workability, making it easy to cut and lit around vents, projections, etc.; low moisture permeability, resistance to moisture penetration because of closed polyurethane cells; and compatibility with hot adhesives, permirring the use ol'asphalt-saturated felts on both top and bottom surfaces.

For complete information and specifications, write: Building Materials Group, GAF Corp., 140 W. 5l st.. N.Y.. N.Y. 10020.

Australian Bath Line

Bath Mates, an Australian line of brightly-colored home decorating accessories, is being marketed by Ajax Hardware.

Designed as l0 durable items made of ABS material, Bath Mates consists ofa bathroom shelf, shower head, wall mirror, tissue holder, toothbrush/ tumbler holder, soap dish, single towel bar, towel ring, shower shelfand hooks in six colors.

Easy-to-install, the mid-priced line features consistency ol brightness and permanency of color. Such pieces as the streamlined shower head, round wall mirror in a square frame and the bathroom and shower shelves for bottles and knick-knacks represent a broadening of product scope for Ajax. Bath Mates are packaged in boxes and offered on free-standing merchandisers.

FREE READER SERVICE

For more Information on New Products and New Literature, wrile The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and pag€ number so we can proc€ss your request faster! Many lhanks!

Colonel Hickory Gabinets

The Haas Cabinet Co. Colonel Hickory line of hardwood kitchen cabinets, vanities and modular wall units leatures sculptured doors with panels ol choice hickory veneers, incised with a diamond pattern and surrounded with two inches of solid hickory.

Other features include solid oak drawer sides with dovetail ioints at all four corners, steel suspension systems with ball bearing rollers, half-inch thick end panels lock-jointed to frames, exclusive five-step Durasyn finish to resist scratches and stains, and antique, brass-highlighted pulls with pierced back plates.

Voice Annunciator

A snythesized voice annunciator, specially designed for use with the Monitor III base station radio alarm system, has been introduced by the Douglas Randall Div. of Walter Kidde & Co., Inc.

Known as Vocalert, this unit features fully solid state construction and may be remotely located in other dispatching consoles with the electronic packaging remaining in the base station. It utilizes a human female voice rather than an electronic voice. When used in conjunction with the

Douglas Randall Monitor III Base Station, the Vocalert allows fully automatic dispatching methods to be implemented providing direct link from informant to responding companies.

Standard vocabulary includes the words "box", "message", "fire", "police", "medic", "master", "tamper", "trouble", and numbers 00000 through 99999. This unit is also capable of speaking foreign languages. Available for central station applications, it can be interfaced into coded, multiplex, and computerized systems such as the Douglas Randal KDS.

Write: Vocalert Speaker/Control Panel, Douglas Randall Division, Walter Kidde & Co., Inc., 6 Pawcatuck Ave.. Pawcatuck. Ct. 02891.

New Stock Concept

Lufkin has developed a new series of compact more profit/less space displays, scientifically based on its "Total Turnover Test", a study olactual sales patterns of existing merchandisers.

The hardboard tapes display, measuring 36" x 33", include top-ofthe-line, medium price and economy types. The home and professional folding rules unit, which is 7" x 33", offers six models representing 800/o of total wood rule sales.

New Nutdriyers

A size assortment of l0 nutdrivers has been added to the Crescent line of screwdrivers, slip and solid joint pliers, and adjustable wrenches.

Available boxed, display carded, or in a vinyl pouch set of the seven most popular sizes, the new drivers, with hex openings from 3/16" to 9/16", leature chrome finished hollow shafts with case-hardened sockets and firmgrip plastic handles that are color coded for quick size identification. Susgested unit, retails are $2.40 to $3.251--pouch ser $18.80.

HARDWOODS * SOFTWOODS * CUSTOM M|LL|NG

STAR IUMBER, INC. and

Vf NELAND MILLING

345

GENERAT WOODWORKER, I NC.

P.O. Box221

e:n)s61-1s47

QUrCK DELTVERY Knox, In.46534 COAST TO COAST l||0

New lnsulating Window

Chamberlain Manufacturing CorP., a leading producer of prime and storm windows, introduces its deluxe insulator model which combines beauty with maintenance-free construction and tbe highest level of thermal efficiency.

The insulator model features a full thermal barrier and double sash that seals out heat. cold, air, dust and noise.

Two full inches of insulating air space between two panes of glass provide nearly twice the insulating value of conventional single glazed windows.

The thermal barrier is a polyurethane insert between the entire area of inside and outside metal surfaces of the window. By preventing metal-to-metal contact, the barrier stops condensation on the inner frame and reduces heat

MARY'S RIVER TUMBER

Specialists in Western Red Cedar

gain or loss through the frame.

Framing and sash are high strength extruded aluminum:no rotting, rusting, cracking or peeling. Continuous weather-stripping around the entire perimeter of the movable sash and vertical tracks insures weathertight protection. Finish is electrostatically applied soft luster bronze enamel.

Six s,lazins stvles are available to match ihe deior -of most homes, and glazing is available in clear glass or in sun-resistant grey or bronze shades. Glazing bead is rigid marine vinyl.

The insulator can easily be adapted for flush, bow or bay window installations with its T-style mullion system.

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For more informalion on N€w Products and New Lilerature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480' Newport Beach, Ca. 92660. Please mention issue date and page number so we can Process your requeSt faster! ManY thanks! F :

The Merchant Magazine

New Vanity Lines

The U/R Div. of Universal-Rundle Corp. has announced the availability of three new vanity lines which now give distributors and dealers the broadest selection of popular priced cabinets in the industry.

The lines include a series of three 36" deluxe cabinets, a series of nine deluxe semi-assembled models and six Assembl-Pak vanity packages.

U/R's deluxe vanities are fully assembled. Units feature an intesral three drawer unit and have a 21" deipth to accommodate standard counter top sizes.

The new deluxe semi-assembled line comes with doors pre-hinged on the front panel and the entire cabinet assembles in minutes with an ordinary screwdriver. The units are available in 20", 24" and 30" depths. Both the assembled and the semi-assembled lines come in three styles: white or wood-tone louvered and white traditional.

U/R's new Assembl-Pak line features both white and wood-tone cabinets in 20", 24" and 30" sizes.

As Wholesale and Industrial sales specialists since 7945, we can offer you the finest in Vertical and Flat Grain Douglas Fir in all sizes up to 6 x 14.

Dry Redwood Clears up to 4x74.

Each Assembl-Pak is complete with cabinet, full vitreous china top and an U/R-Pak Faucet packaged in two "easy-to-carry" cartons. Assembly is with a screwdriver.

The line also features new Wall-Ette wall storage cabinets with doors that

match all five vanity styles. Also available for all vanities are "Alexander" full vitreous china vanity tops in six colors. There is also the new 30" Shampoo Top that features an extra large basin, swinging spout and hand spray.

We are especially expert in custom milling. We've built an enviable record of service to our customers over more than three decades.

Let us go to work for you today.

Prefinished Stone Board

Aggreboard, a product of MMI Industries, is constructed of a uniform aggregate layer of similar-size stone particles permanently bonded to exterior plywood.

It insulates, weatherproofs, fire- proofs, is ultraviolet-stable. Distinctively handsome, 1970 Aggreboard installations still retain their original condition, with adhesion and color stability demonstrating marked superiority to unproven matrix systems used in other panels.

Aggreboard is available in a variety of colors and panel sizes. It can be custom-cut to individual requirements. Applica'.ions are iir irs* Lesidential and commercial construction, renovating and remodeling, and prefabrication.

Two Garden Merchandisers

The Lambert Corp. is introducing new merchandising displays for its hand seeders and its electric cultivators.

The hand seeder display is an inpack display that comes with each master pack order of l5 units. Made of heavy white paperboard, the merchandiser includes a base to raise the freestanding display l2 inches from the floor if desired. Also included is a four color header with product features and explanatory copy and photos. An assembled seeder is located at the left

front corner of the display so customers can test the product.

The electric cultivator merchandiser is designed for live demonstration of the product. A box is secured to the base of the display to be filled with dirt and used by the customer to see the capabilites of the electric cultivator. The header calls out product features and four color photographs show the product in use.

Purifier Faucet

H& H Precision Products announces their single lever faucet design to be used with under-the-sink water filters, purifiers, as a bypass faucet for use with a water softener, or for wetbar or lab use.

This faucet has a graceful design, a stainless steel seat, and a push-down handle which also flips up for constant flow.

All parts in contact with water are either brass or stainless steel and the inlet is threaded to accept a ll4" compression connection. The faucet is packaged with two 2" diameter washers in a heavy duty bag suitable for display purposes on a pin or rack. Write: H & H Precision Products Div. of Emerson Electric Co., 25 Canfield Rd.. Cedar Grove. N.J. 07009.

Soft Shades In Flooring

Creamy colors and subtle shading are combined for a soft effect in the newest addition to Mannington Mills' line of resilient sheet flooring.

"Maison D'Orleans," part of the Aristocon collection, features a no-wax finish and Mannington's wear layer for many years ofeasy care in six decorator colors.

Widths are 6' and l2' with a nineinch pattern repeat.

Cantilever Rack

Jarke Corp. has a new improved Steeltree Centilever rackSingle or double sided units are available in heights from 8', l0' and l2'. Basic unit consists of two uprights either single or double, and a brace set, either 3' or 6'. Arms are available in lengths from 12" to 48". Each arm is removable and may be locked into any position. Capacity up to 3,000 lbs. per arm. Column capacities up to 36,000 lbs.

Rainbow of Color

Nevamar Corp. has solid color high-pressure plastic laminates in eight colors, most in the popular natural and neutral ranges.

The eight new colors include two off-whites, four dark functional colors, a pastel. and soft camel.

PLEN-WOOD SYSTEM SELLS MORE WOOD FOR DEALERS

(Continued from page 29)

plenum," explains Hines, "the furnace won't have to run as long as it would with other systems. The house stays warmer for a longer period of time because of the plenum in the homes. And, in addition to greatly reducing the dependence on furnace fuel to heat the home, the homeowner gets the bonus of a warm wood floor."

They are using their system in two models that are part of a I l5-unit pro- ject in northern Washoe County, a booming housing market north of Reno, Nv. The units range in size from 1,552 to 1,800 sq. ft. and sell in the $50,000 range. Hines expects half of these homes will use the Plen-Wood System and about 400/o will have solar collector systems.

The lumber and material for the iob was supplied by Western Builders Sup- ply and by Wickes' Home Lumber. Both are in Reno.

In New Mexico, Baja Development is constructing plenum/wood founda- tion houses in Albuquerque and Gallup.

Hap and Milo Crawford, company owners say that high concrete costs initially influenced their selection of the Plen-Wood System for the new nomes.

"We also considered buyer demand for energy efficiency. As a result, insulation levels in the two plenum homes in Albuquerque are R-l I in the foundation, R-19 in the sidewalls, and R-35 in the attics," Hap, said.

Milo further commented, "We found that construction of the insulated plenum/wood foundation houses was cheaper and laster than those with cement foundations. We didn't have to hire a cement contractor. We were able to use our own carpenters."

Framing lumber was supplied by Gibson Lumber ol Albuquerque and the treated wood by Koppers Company out of Denver.

Throughout the rest of the West plenum systems are being used in all kinds of climates, from Alaska ro Arizona.

Studies conducted in 1975 by the National Association of Home Builders Research Foundation concentrated on the comparative construction costs of the underfloor plenum versus concrete slab. Two test houses, one using the Plen-Wood System and the other ising the conventional concrete slab, were constructed side-by-side in a development near Clarksburg, Md. Both are single story, 1,092 sq. ft. homes.

The builder's regular crews were used on both. The construction cost comparison showed a savings of $330 for the use of the Plen-Wood System over the slab construction. Cost studies

included use of R-4 edge insulation for the slab and R-ll insulation for the plenum. Complete cost estimates prepared by the NAHB Research Foundation are available upon request from Western Wood Products Assn.

Thot's How lt Goes!

"l can tell you right now that the environmenta lists won't go .for it. "

How to increase productivity

"Business managers, will play the key role in reversing the declining productivity of U.S. industry," Donald P. Brennan, executive v.p. of International Paper Co. has forecast.

"Historically, productivity has been improved in four ways: capital investment; economies of scale, technology, including management practices; and quality of the work force. Three of four, are basically management responsibilities," Brennen said.

"While labor and government are also important contributors, competent management is clearly the most important factor in achieving improved productivity," he added.

"Too many people think productivity means only making workers produce more, or only cutting back on unnecessary government regulation. Productivity depends

most heavily on the impact of capital investment and the availability of capital to an enterpriseand that means the decisions of management.

"If the enterprise is to achieve high productivity and acceptable profitability, capital investment must be made in the right business and must have the right management organization," Brennan said. "It must be aimed at the right markets, be built in the right place, come on stream at the right time, and be equipped with the right technology, manufacturing processes, and work rules. Getting all of these factors right is up to management."

He added, that the fact investment decisions are getting more difficult to make doesn't excuse management from making them in a timely fashion.

decisively and expeditiously. Its judgment has to be good, and it has to be on time. That is what management is paid to do."

Brennan said management also must "make certain that work practices conform to new economic realities. "

"Industry must make the urgent point to all employees and government policymakers that the fate of existing plants and the investments needed for new plants - and all of the jobs involvedrest on an ability to create cost-effective facilities," Brennan said.

Brennan called on the federal government to focus on the quality and cost effectiveness of regulation.

"This country would make tremendous progress, in fact, if government adopted a palsoriented approach to regulationtelling industry what it wants to accomplish, and then permitting industry to select cost-effective means to achieve those goals," Brennan said.

Brennan identified several areas in which he said the decisions of management were important to increased U.S. productivity:

o "Management must face up

P. O. Box 706 Cloverdale, Ca. WA23

(707) 894-3997

AII\N SVANY)N DAVID PONTS

International Div. P. O. Box 4868 Arcata. Ca.95521 (707) 822-4615

KEN II\I.JDENSCHII\GEN

"Management must act

douglas fir, pine, white fir, cedar plus lumber importing and exporting

to the fact that much of the U.S. manufacturing plant was designed and built in another era. Back then. labor cost increases were largely covered by productivity gains, energy was cheap, and pollution treatment costs were low."

o "Management has to analyze businesses, products, and markets so it knows with reason- able certainty which are not generating profits near replacement cost levels, and which contain genuine growth potential. Then management has to act accordingly and on time."

Louisiana-Pacific Award

Louisiana-Pacific, in keeping with its interest in how the nation is housed. has made its first $20.000 LouisianaPacific Materials Grant to the People's Development Corp., Bronx, N.Y. The award was presented to the group for its efforts in renovating a run-down six-story apartment building. It did the work with a $300.000 loan from the city, using labor as the equity. Alier tens of thousands of hours of

o "Management must bear down objectively and determine which manufacturing facilities and processes are economically obsolete and which are savable by targeted investment."

MATERIAL SHORTAGES

(Continued from page 34)

o "Management must commit sufficient research and development dollars to guarantee that new processes, products, and technologies meeting the needs of a new economic era will be comine along, and on time."

labor, the group transformed the build- ing into 28 modern solar-heated cooperative apartments which are being bought for as little as $96 per month.

The L-P award is given annually in the form of materials: lumber, plywood, particle-board, hardboard, windows and doors.

The $20,000 award was begun by the company to stimulate a spirit of self-reliance; to help others help themselves by the wise use of the forest.

new federal clean air standards have forced some older cement plants to shut down. "We believe serious consideration should be given to easing of certain environmental standards for a limited period until the cement shortage eases," he said.

Builders also are encountering "serious Shortages" of gypsum plaster board and delays of four to eight weeks in getting deliveries, he said. "Such shortages and delays slow construction and further add to the cost of houses being produced. "

Despite the strong demand for gypsum products, which is expected to continue through the next decade, and the record profits, "there is little evidence the industry is taking steps to increase plant capacity," he said.

Gravlee noted that three producers accounted for 'l2o/o of the total gypsum product sales. One of the firms saw profits rise 17206 during the first half of 1978. Another recorded a 900ft increase in profits.

WBMA 75 ANNUAL

(Continued from page 16) than for profit. He urged the "importance of keeping your banker involved in your business and how it is changing and evolving."

Vic Camozzi, Volco, lnc., urged dealers to convert to LIFO (last in {rrst out) accounting from the FIFO (first in. first out) system. He said (Please turn to page 49)

WESTERN BUILDING MATERIAL ASSOCIATION 4O.YEAR CLUB MEMBERSHIP LIST

Dale Anarde

T. E. Austin

James Baker

J. C. Barnard

W. H. Barnett

W. C. Bell

J. M. "Mel" Bettis

Dwight S. Billington

Ray C. Blackstock

Warren D. Boyer

Carl E. Brown

D. Earl Clark

Roy Clothier

Warren A. Cochrane

Alfred D. Collier

Frank M. Dunn

O. L. Engle

John L. Fowler

Lee A. Frazier

Carol Gay

M. F. Gilmer

E. A. Green

Homer Greer

Vern Greer

Sam Hale

Ray E. Harlan

46 YEAfiS of managing the Western associati0n are represented by Ross Kincaid, a top oflicer from 1955-1976 lleltl and W. C. "Bill" Bell, a bright and alert 89-year-old who was managing oflicer 1934-1957. The present managing officer is Chuck Link.

C. M. Harmon

C. W. Harrington

Lonnie D. Hatfield

Glen W. Hout

Norman Hove

Ralph T. Howard

Tom Howell

Ansel E. Hyland

George Jacobsen

Norris Jensen

George Johnson

V. L. Johnson

Wilson E. Johnson

Homer B. Kendall

Ross G. Kincaid

Gunder W. Kjosness

Morris Kleiner

Carl Knoll

Walter Krueger

Hec LaChance

Robert Lightfreld

James H. Livesay

Ray Logan

E. S. "Mac" McCluney

William V. Meade

Frank E. Meyer

R. A. Meyer

Carl C. Miller

William F. Miller

Raymond E. Morgan

C. E. Nelson

V. W. North

V. E. O'Neill

A. H. "lke" Parker

Winston S. Pool

Frank J. Powers

F. H. B. Richards

C. S. Richardson

T. C. Rowe

Kent Rubow

George Scharpf

L. V. Schramel

Max L. Sears

A. Alden See, Sr.

Raymond G. Snyder

Oscar Steigleder

Walter Steigleder

L. P. Stranahan

Morris S. Tarte

Harold Uglem

William H. Van Hoy

Paul Van Petten

Burt L. Vaughan

Floyd F. Volk

Reg Wert

Jerry Williams

Wallace G. Winter

O. L. Withers

(Continued from page 48)

LIFO is more accurate, has tax advantages, that it preserves cash. increases cash flow, and cuts down on borrowing needs.

The all-industry luncheon speaker was George Milne, v.p. and publishing director of Home Center magazine, who presented a slide show on "the best ideas that I've seen work. " Looking vaguely Churchillian in a blue striped suit, Milne told dealers that "buildine materials will always be the base oT the home center business."

The WBMA 75th anniversarv party that night wrapped up the four days of activities. Recognition was given of those who have done so much to maintain the excellence of the association and to prepare it for its next 75 years.

Earlier in the day, a hotel staff member had said it all when he volunteered to a convention visitor, "they sure are a well-organized group."

BEL.AIR DOOR

(Continued from page 12) other products that contributed to better time utilization and productivity.

The celebration to honor Ramirez included the entire office force, plant workers and manage- ment, nearly 100 strong, taking time from the work day to recognize and congratulate a man who has done so much for their company. Only the phones were manned as the entire block-square plant come to a halt.

Included in the tribute were Bel- Air Door and its two sister companies, Tyre Manufacturing and Alhambra Metal Products Company.

Among the gifts Ramirez received was a brand new portable television set.

13 hardworking acres, specializing in mouldings, upper grades in softwoods, imported and domestic hardwoods. Complete milling and kiln drying facilities. RR spur.

RETAIL/WHOLESALE MEET

(Continued from page 26)

the labor pendulum had swung too far and that industry can successfully resist labor's initiatives.

The concluding panel discussion, all of whose members belong to the under-35 Second Growth club that is part of LASC, was modeated by Randy Port of Chandler Lumber.

Lead off panelist "Hap" Hasty, Schmidbauer Lumber Co., Arcata, explained their position as a mill by

noting their objective was to maximize their recovery from the logs they cut and to use wholesalers, rather than sell direct as some of the others do, as selling through wholesalers gives them a better profit return.

Richard Miller of Burns Lumber Co., a veteran wholesale firm, said that to properly serve their retail customers they must utilize the service of a number of mills to assure that they can supply what is needed when it is needed.

Jack Berutich, a past president of Second Growth and sales manager of All-Coast Forest Products. Chino. Ca.. noted that most wholesale distribution yards honor the traditional distribution channels as it is in their best interest to do so.

He noted that it was impractical for a wholesale firm to sell contractors on a continuing basis as they lacked the dealer's sales expertise.

Michele Alexander, a buyer for Reliable Wholesale Lumber, said that as retailers, they buy from wholesalers, rather than mills, because the wholesalers perform the services needed by retailers. She observed that more retailers are specializing and that industry members should remain flexible and not look upon change as a negative condition.

The convention will be held this fall, again at the Spa Hotel, Nov. 14-11

our fifteenth year of serving you . . and we look fonrard to many, many more.

Third-Quarter Housing Up 7.5o/o

In the third quarter of last year construction of new housing units showed a 7.50h gain compared to a year before, according to McGraw-Hill Information Systems Co.

New housing totaled 520,989 units. The three leading housing areas, each with nearly 13,000 new dwell!1S units for the period, were Chicago \12,842 units), Llouston (12,820 units).and rhe L-os Angeles/Long Beach area (12,146 units ).

Others in the top-ten: Phoenix, I 1,032 units; Dallas, 10,887 units; San Diego, 8,349 units; Riverside/San Bernardino, Ca., 7,951 units; Denver. 6.589 units; Tampa. 6,524 units; Washington, 6,222 units.

U.S.'s Biggest is Remodeling

All American Home Center, Downev. Ca.. which claims to be the world's largest home cenier. is creating two new departments and completely redesigning 10 others.

The new departments will be a Cutting Service Center and a Home Security Department. The new Cutting Service Center will be 800 sq. ft. open to customer traffic, not closed off behind a counter. Each category of merchandise will have its own area with cuttins and measuring devices located adjacent. A superviso-r and specially trained crew will serve customers as well as advise on proper selection of material. Categories of merchandise include glass, electrical wire, cha'in. rope, keys, hardware cloth, copper tubing, etc.

The Home Security Department will consist of fire safety items, home burglar alarms, safes, locks. lock sets and security hardware.

12 ACRES t)F SELF.CONTAINED CONS()LIDATION, STORAGE, TRUCKING, MANUFACTURING, AND WHOLESALE 0|STRlBUT|0N FACILITIES . 23 YEARS

0F GR0WTH AN0 EXPANSI0N PR0FESSI0ilALS lN CEDAR SPECIALTY ITEMS o FAST RESPONSE o FLEXIBLE MANUFACTURING AND SALES P()LICY

. 1x2, 1x3, 2x2,2x3 - COMMON AND CLEAR, GREEN, SURFACED AND/OR R()UGH

CEDAR M0ULDING ST0CK - TIGHT KN0T AND CLEAR

FENCING BOARDS - GRAPE STAKE TYPE PALINGS - BENOER BOARDS

. GARDEN - I{URSERY - DEALER - INDUSTRIAL ITEMS

o RANDOM WIOTH AND THICKNESS R0UGH GREEN BARNBOARDS

SAN DIEGO

I enjoyed reading "San Diego Memories" Gee The Merchant, Nov., 1978, p.58) and even though Bob Sutton of Fallbrook Lumber Co., Fallbrook, Ca., has got to have the most super memory in the industry, he didn't mention the late Morgan Williams who sold for Dant and Russell on 28th Street where Dixieline later had a yard.

Also, speaking of Dant & Russell, he missed the company's arrival in San Diego in 1949 and first location in the north end of the old Consolidated Aircraft Building. At that time Chub Durnell was manager and Al Bufkin was yard manager and a part-time salesman. Herman Smith and Art Neth were with the Los Angeles operation at that time.

After reading Bob's letter, I would like to make the suggestion that you commission him as the entertainment director and historian of "The Merchant. "This has alwavs been such a

great business but largely because of the great people in it like Bob Sutton. Regards,

Allan S. Bufkin

Sunrise Forest Products Co.

ll0 E. Palizada, Suite 302 San Clemente, Ca. 92672

HARDWOOD ISSUE

I want to compliment you on the special hardwood issue you published in October. This subject has needed covering for some time and you did a fine job.

There is one omission. however. that I would like to call to your attention. No mention was made of the alder and maple from the northwest. This is an important forest crop with the l8 billion board feet sawlog inventory exceeding all soft maple in 14 states by 3 5olo.

The resource is larger by ll% than all aspen, 2-ll3 times the supply of basswood and within I106 of all poplar growing in the midwest and east. Alder is more than double the supply of birch and is widely used all over the l3 Western states for furniture, upholstery frames and kitchen cabinets. As a matter of lact it has been stated that alder is the number one wood in kitchen cabinet construction.

Fortunately for the lumber, building

material and home improvement markets which you serve, alder is logged and manufactured on a year round basis which means inventories can be kept at a minimum and supply coordinated with plant use. Unlike most other hardwoods, alder is kiln-dried and surfaced before shipment from the mill

Very sincerely,

R.D. Behm

Marketing

Consultant

Northwest Hardwoods, Inc.

1300 S.W. Fifth Avenue

Portland, Oregon 97201

OLD RETAIL YARDS

Regarding your question as to the oldest lumber company in the West, (see The Merchanl, Nov., p. l6) I thought [the enclosedl might be of interest. Although it has moved twice, our Ventura, Ca., yard has been in business since its founding.

Bill Rau

Peoples Lumber Co. of Oxnard

P.O. Box 827

Oxnard, Ca. 93030

The newspaper clipping sent notes thot People's Ventura yard was started in 1881, adiacent lo on old Spanish mission buildinc. Modesto Lumber Co., the subject q/ a story in our November issue, celebrated its l00th birthdav Iast vear.ed.

SIERRA PACIFIC INDUSTRIES

8 Northern California Manufacturing Genters

MOULDINGS: Chico Division. Ron Hoppe, Al Ryan (916) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Quincy, Redding,Sloat and Susanville, Ca.

Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

SALES: George Rogers, George Sharp, PaulTrueb, Bill Wessner and Sam Witzel.

BRANCH OFFICE:

1650 Oregon St., Room 223

Redding, Ca.98001

(91S) 24+/t329

HELP WANTED HELP WANTED

TRADERS

Opportunity for two top forest products traders in a warm and friendlv atmosphere. We are expanding a small long-established Sacramento, Ca., wholesale firm and seek top people who we are ready to pay generous salaries and/or commission. ReDlies strictlv confidenrial. Wrire box 29i, clo The Merchant Magazine. Our employees know of this ad.

GET A FRESH START ON THE NEW YEAR

We need lumber salesmen for carload and truck & trailer sales. Will have the oppor- tunity to individually handle over two million feet per month. Excellent compensation prog-ram for qualified people. All replies confidential. Write box 'l 979 c/o 'The Merchant Magazine.

A GROWING, YOUNG Oregon mill producer and wholesaler needs f salesman to eventually take over entire Southern California_ territory. Excellent opportunity and benefits for those willing to work. Senil resume c/o The Merchant Magazine, Box 292.

OPPORTUNITY

Northern California wholesaler/remanufacturer looking for outside salesman to cover Central California and outof-state shipments. Currently handling redwood and seek persons experienced in all species. Send resumes in confidence to Bob Reid, Reid & Wright, P.O. Box 4299. Arcata. Ca.. 95521.

EXPERIENCED INSIDE satesman needed to anchor sales desk for established hardwood & softwood distribution vard. located in Bay Area. Salary commensurate with experience. Send resume. c/o The Merchant Magazine, Box 290.

SMALL PLYWOOD and lumber firm wants experienced person for contractor and retail sales work. West Los Aneeles. Ca.. area. Call Harry Anderson (213)J97-5554.

ESTIMATOR FOR career opporrunity wirh job shop pallet operarion. Abiliry ro tally lum_ber and good with figures. All'company paid fringes. We also need industrial iales and ofl'ice people. Apply ar Hunter Woodworks, 1235 E.223rd St., Carson, Ca.90749.

NEWPORT BEACH, CA. OPPORTUNITY

EXCEPTIONAL opportunity for experienced lumber traders. Excellent commission plan plus liberal fringe benefits. Get in on the ground floor -with a first rite company. Deluxe working conditions in Newport Beach. Ca. Call Ken Gagne, Delta -Forest Products, (714) 6404841.

WANTED, experienced lumber buyer for nation-wide distribution yards. Knowledge of West Coast species- preferred, wiih emphasis on pine. Salary commensurate with experience. Mail resume, including references to: Bendix Forest Products, P.O-. Box 8550. Stockton. Ca. 95208.

WE NEED a dispatcher, counter person and computer operator. Top wages, good company benefits, and profit and pension plan. Contact Dan Dailey, Bayshore Lumber Co. (714) 998-0700.

WE NEED HELP!!!

THE RANDALL LUMBER CO., INC. needs complete staff for their new Huntington Beach, Ca. yard.

General Manager Sales Manager Yard Manaser Mill Superintendent Shipping Clerk Office Personnel

Call Bill Randall at (714) 521-9612 or (213) 773-3738. All replies confidential.

LUMBER DISTRIBUTION yard with truss plant, Palm Springs, Ca., area needs general manager, $2.5 million in sales, servlces. contraclors. Need aggressive young man now to grow with sales. Salary commensurate with experience. write box 296. c/o The Merchant Magazine.

WANTED

ASSISTANT SAWMILL SALES

MGR. and a Salesperson or Sales Trainee. Reply in confidence ro Paul Sparso. Philo Lumber Co., P.O. Box I 19. Ukiah, Ca. 95482. (707) 485-0331.

SECRETARY with some knowledee of plywood/lumber for general clerical -paper work in the import department of Atkins, Kroll Co., San Francisco. Contact Dick Osmundson, (415) 781-0318, or write P.O.. Box 7588, San Francisco, Ca. 94119.

ON WANTED

EXPERIENCED FOREST products

specialty trader seeks well'financed wholesale company. Established customer and mill base with profit margin to match. Seeking best compensation plan. Reply c/o The Merchant Magazine, Box 294. ' -

EXPERIENCED LUMBER rrader seeks trading or mill sales posirion in Northern California or Pacific Northwest 25 vears of successful experience. Write Box No. 293, c/o The Merchant Magazine.

BUSI N ESS OPPORTU NITIES

WANTED - MAJOR SUPPLIER

For Northern and Central California retail and brokerage operations opening on 5 acres near Santa Rosa. Contact nights, Dale W. Wullner. (707) 5236788, Box 550. Forestville. Ca. 95436.

3x4 AND WIDER and 4x4 and wider twisted and weathered Douslas Fir S4S. Calt Wm. Hunter, Hunter Woodworks. (213)77s 2544 or (213) 83s-s671.

FOR SALE

BARNWOOD PANELING lookins for wholesale outlers. Each load 16.000 B.F. ( l" x 6" x l6'). Uniform and weathered on borh sides. Price: 430 a board foo1. F.O.B.. Denver. Woodbrokers. Inc. (303) 629-5249. FOR SALE

(2) LUMBER pull trailers. Call Dan Guerin. (714) 982-9944.

WESTERN RED CEDAR reiect bevel siding. $25 MSM. Good stock. use as is, for cut up or remanufacturing.

BOARDS and DIMENSION

Long random length cedar boards and dimension. Cood economv remanufacturing grade. Large inventoiies, immediate truck shipments. Jerstedt Lumber Co.. Inc.. P.O. Box 279. Bellingham ,Wa.98225 Q06) 7 34-990t

4 SAW SKRAGG with 50 horseoower electric. R.J. Hehn Inc.. (503) 673-1043. FINGER JOINT operation. Northern California location. Complete and operating. Can be operated in place or moved. All inquiries, wrile Box No. 298, c/o The Merchant Magazine.

USED MACHINERY

NEWMAN 510 planer-matcher-double profile-good condition with matching feed lable and motors. Miscellaneous chain, rolls, conveyors, etc. Three resaws all with motorsi twin 42" Turnersizing head; 54" Mershon-rilting rolls; twin 46" Mershon all with motors. Three Clark forklifts: 1974 l6-l8M lbs., side shift, swivel, thin wide forks-diesel, excellent condition; 1964 8M lbs.,-dual pneumatic, good condition; 1974 5,500 lbs. with side shift. excellent condition. Ph (707) 763-4197. eves (415) 883-0638.

SAN FRANCISCO

LUINSER lil0 PIYW000 gutt0tltG tlTERlil.s-Ptlilr- mRl|wlnE -ETc. sAslt - 000Rs -wlt0()wsltl0ut0lll0s 8el-Air 0oor co.

NORTHERN CALIFORN

ticlll Cal-Pacitic Manufaclurioo

i,i- ' ieooi e6z'asao lrrssron Fence Supply Co Rerd & Wnohl 5rmpson uurr0rng 5uppry L0. S'Toson Trmber Co Twrn Harbors Lumber C0. (DF 8 Rdw)..

Two 0x Traders til0Ens0il Paul Eunyan Lunber Co

ct|-Pfl.u

Masonrle Western Lumber Drv..

G[0ttn0llE

Eowman Lumb€r Sales

CER Lumber Co

Krnlon Div (Rolando Iumber)

Founds Lumber C0... (707) 433'4816

Two 0x Traders

G08lililG Crane Mrlls.

0ttYtU.E

Compass Lumber Producls

EUntrt

Doug Grant Truck Trarsoo,lation

Schmrdbauer Lumber Co.

filnflt[0

Pacrfic Wood Preserving Corp.

Sequora Supply

r08r tntGG

Georora.Pacrlrc Coro. (Redwood)

Nresdn-Ward ForesI Products

FONTUNI

Cr0wn Redwood C0... (707) 725-3908

Eel Rrver Sawmrlls

tnEil0ilI

DMK Pacilic Corp..

fRtsil0

Georqra-Pacrfic Warehouse

Lum6er Dealers Mateilals Co.

Pacrlrc Foresl Producls Inc.

P R.0.0 wholesale Drstrburors

Standard Structures, llc

Gmss tAt-t-EY

R&LWoodProducts

ltEfi.0s8un0

Knollwood CorD

S0ulh Bay Forbst Pr0ducls {Healdsburg Drv.).

nE0oiltG lStl

Fealher Rrver l\,lould'ng Co

Fiberboard Corp.

Fibreboard Corp..

Louisrana PaOlrc Corp. (Red Blu'l).

Lumber oealers [ralenal Co

Rarntree Lumber

Al Peirce Co

All Coasl Forest Producls

Amencan l\,lill & Manulacturing..

Beachwood Forest Producls

Bel.Arr Door Co.

Brush Induslnal Div {MacBealh)

Capilal Lumber Co

Cardwell Foresl Products

Carroll Mouldin0 Co..

Connor Lumber Sales. Inc

Crown Plywood Co.

0ella Forest Producls. Inc.

Esslev&Son.DC

Far West Frr Sales

F'r & Pine Lumber Co.

Freeman & Co..Stephen G

Fremont Forest Producls

Georora-Pacrfrc Coro.

Golding Lumber Saies......

H-M Wholesale Lumber. Inc

SrerrJ PacrIc Induslnes {Mldgs)

Sierra Pacrfic Induslnes (Lbr I

Wrscons'n Calil0rira Foresl Producls

80ct(.[l

Norlh Sre'ra Forest Producls

silN0l

Loursrana-Pacrlrc Corp

SOUTHERN CALIFORNIA

Inland Lumber C0. (714) 783-0021

Inland Lumber Co.

Knollwood Corp.

MacBeath Hardwood

Marrner's Forest Producls

Marquart wolle Lumber Co (714) 998-1212

THE MERGHANT MAGAZINE tsUVERS' GUIBE

WASHINGTON

PACIFIC NORTHWEST STATES

lVary's River Lumber C0. . (503) 752-0218

IYIIITE

tu8unil Pdlmer G Lewrs

SlU.ttGIAt

Jerstedl Lumber Co Inc

88tilEII0tl

Palmer G Lewrs

EYEIETI

Palmer G Lewrs

KH{it0tt

Palmer G. Lewrs

KtRt(.tt0

SrmDSon Eurldrnq SuDDlv Co

ucEY

Palmer G tewrs

r0tGIrtw

Union Pacrlc Rarlroad.

sEtTil.E

Georora-Pacrlrc Coro..

lvanlieLumberCo....

Palmer G. Lewrs

Rarnlree Lumber

Srmpson Irmber Co

Union Pacrfic Rarlroal

sfiE|.l0[

SrmDson Eurldrno Suoo'v Co.

sP0t(ltt

Georgra-Pacrtic Corp.

Palmer G. Lewrs

Thompson I'le Co. Inc.

Union Pacrlic Rar road

Ttc0lil

Anerican Plywood Assn

Burns Lumber Co

Georgra-Pacilic Corp.

L0ursiand Pacrl.c Corp

lVanke Lumber Co

National Gypsun Co

Union Pacrlic Ra,road

YTNC(lUYER

Hyde 0evelopnent Inc

tvil.u trfi.r.I

Unron Pacrfic Rattroad

wtxtlcltEE

Palmer G Lew s

Yll(lilt

Palner G Lewts

8Cil0

Union Pacrl c Hatlr0ad

c00s 8tY

OREGON

Coos Heao Lumber 8 Plvwood

c0nrt|.tts

Bonqrnaton Lumoer Co..

Brand S. Corp. (503) 757,7676

COLORADO

0lLLl8D/ilYnTlE ctEEI

Fibreboard F0rest Pr0ducls (Dt tar0)..

Fibreboard Forest Products (lVVrtle Creek)...

IUGTIIE

Al Perrce ComDany.

Fremont Foresl Prcducls

Georqia Pacilic Corp

Hirt & Wood Lumber C0.. (800) 547-8927

Lumber Producls

Pacric Yard Servrce

RolandoLumberCo.....

Trn[g1t6.a Lunber C0.

Tw n Harbors Lunber Co

Union Pacrfic Railroad

Wvsonq Wood Producls

t(tltilTlt Fil.r.s

Lumber Producls

ut(t 0swtG0

Simon. Crabtree. & Ryal

nt0[0n0

Founla'n Lurber Co Ed

Lumber Products..

lVedtord Corp.

LJnion Pac,fic Rdrlroad

Weaver Foresl Producls

P0Rlut0

Contacl Lumber C0.. (503) 228-7361

0anl & Russell, Inc.

0ella Forest Products..

orsderoLumberCo Al.. ..

Emerson Hardwood Co.

Fdr Wesl F,r Sares.

Georoia.Pacrfic Coro.

Hamiton Lumber S;les.

Inland Lumber Co

Louisrara-Pacrlc Corp

L0uisrala-Pacilic Corp {Eeavert0n)

Lurber P,oducls

Merilll Lynch Wood Markels Inc

Norlh American Who esale Lumber Assn

Northwest Hardwoods, Inc

0reoon Lumber ExDort Co

0rePac Burldrnq Producls. Inc

Pacilic Yard Servrce. (503) 234 9201

Paramrn0 Lumbef Co

Union Pacilrc RarLroad

Wesl Coasl Lumber Insp Eureau

W!$wood [,larkeling Serv ce.

SALEltt

Lurbe,Products

sPntNGftEt 0

Timber Producls Sa,es Co

YJEil0UN8

Wendlrng.Nalhaa Co

ROCKY MOUNTAIN STATES

r.ruTn ry ES

PAUL MERNER

Paul M.P. Merner, owner and operator of Merner Lumber Co., Palo Alto, Ca., and Progress Lumber Co., Redwood City, Ca., for 40 years prior to retiring, died Dec. 4, 1978.

He was also a majority owner of Anderson Valley Lumber, a Philo, Ca., redwood producer.

Mr. Merner graduated from the Philadelphia School of Pharmacy in l9l5 and received a masters degree from Stanford University in 1922. He served as a major during WW II.

He is survived by his widow, Mathilde; two sons; four daughters; and eight grandchildren.

JOHN M. GRAY

John M. Gray, well-known in the Southern California lumber industrv. died Dec. 4. at Long Beach.

Mr. Gray, a native of Missouri, was active in the lumber business for over 50 years, 35 of which were spent as manager of branch yards for E.K. Wood Lumber Co. He was also associated with Huff Lumber Co.. W. B.

Jones Lumber Co., and, at the time of his retirement in 1975, with Lumber Specialties.

Following his retirement, Mr. Gray and his wife, Betty, established a winter home in Mesa, Az., and spent the summer months in trailer travel around the United States, indulging their hobby of fishing.

Survivors include his widow, Betty, three daughterst l3 grandchildren; 7 great-grandchildren; and four living sisters.

Z wHoLEsAtE LUMBER, INc. f Joe, "The Eager Beaaer P/ace" '^ ^ ^ (?r4)989-r88r

f 7u, A ?r,Y All softwood species-covering the Pacific Southwest with our trucks P.

459-5395

we specialize in grape sfokes and tomato sfokes

WHO DOESN'T NEED MONEY?

Ever heard that old cliche? Unfortunately, the people that really need money don't have the money to secure a loan of the type they need, nor do they know where to go to get that much needed financing.

FTNDING MONEYTHAT'S OUR BUSINESS

Wordlwide Finance Exchange have the sources and we will share them with you for only pennies each. You can finance almost any venture, expand your business, or lease now and purchase later for as little as one dollar, buy that piece of real estate you've had your eye on, or just secure financing for whatever you have in mind, even that new idea you have. Our sources are proven and have the money available now.

LISTED BELOW ARE JUST A FEW MruOR FIELDS MONEY IS AVAILABLE FOR

ff,l##rriffiffiffi

NEED CAPITAL FOR FIRST AND SECOND MORTGAGES, SALE LEASE.BACKS, REFINANCING OR JOINT VEN. TURES AND PARTNERSHIPS?

Names and address of over 200 firms that will loan or invest in: warehouses, apartments, shopping centers, office buildings, recreation facilities, mobile home parks, nursing homes, hospitals and agricultural.

rrr,*i**.ll*#i_#4$iiffi

NEED CAPTTAL FOR A NEW BUSINESS OR EXPANSION OF YOUR.PRESENT BUSINESS IN CONSTRUCTION, TECHNOLOGY, MOVIES, MANUFACTURING, OIL & GAS AND OTHER ENERGY RELATED PROJECTS.

Names and addresses of over 3OO firms that will loan or invest in proposed ventures or present businesses, including several that specialize in loans to minorities.

NEED WORKING CAPITAL FOR EXPANSION OF YOUR PRESENT BUSINESS?

Names and address of over 100 firms that will loan you capital on: equipment, inventories, account receivables, factoring, time sales contracts, and Redis counting.

NEED CAPITAL FOR EQUIPMENT, MACHINERY, OFFICE FURNITURE, COMPUTERS?

Names and addresses of 400 firms that will buy your equipment for you and lease it to you with the option to buy for as little as one dollar at the end of lease term.

HELPING YOU SECURE FINANCING IS OUR BUSI. NESS TOO.

We'll share our sources with you for less than 5t each, Not only will we give you their names, addresses and telephone numbers; we'll include the person to contact. We will even introduce you personally if you need it. All you have to do is fill in the coupon below and mail it today, we'll do the rest. Hurry! Our lenders already have over 5O billion dollars on their books.

}IEJEIIOIJRffi THE SAiIE UXAYIT'S IIIIJED.

Certain mills are very proud of their work. You can see it in the way they manufacture it, grade it, package it, protect it, and put their name on it.

We understand. Because we're the same way about our work. And we f eel the same way about the products we handle. We're very proud of ourfull service distribution facilities-and very, very finicky aboutwhat comes out of them.

But most of all, we're proud of the kind of service we're able to give to our customers. \fith immediate response to immediate needs. Custom milling. On-time delivery and the most extensive selection of lumber and building materials in the industry. And no broken promises. lsn't it time you found out the difference that pride can make? lt's a difference you can put in the bank. Call us today at 7'l 4/783-0091. Distribution yards in

Colton, \X/oodland and Tustin, California.