lor retailers whounnt to maximize Do-It-Youlsell profits

Gcrin ihe "new product" knowledge you need: Talk to more than 1200 exhibitors . see tens of thousands of products at this Fourth Annual National Home Center/ Home Improvement Congress & Exposition at Chicago's spacious McCormick Place. View the largest exhilcit ever assembled of the newest products for home improvement, remodeiing, maintenance, decorating, home care, recreational/leisure and related needs. Also see many manufacturers' programs for display, merchandising and promotion of their products to build your DIY consumer sales.

Le<rrn the merchcrndising skills you nee& Attend special seminars that show you how to eflectively merchandise products and services seasonal promotions, in-store and outdoor displays, combination offers, product demonstrations, new store openings, advertising and mail promoflons. See provocative "idea centers" inciuding a speciai exhilclt of Home Center newspaper advertising . . a complete display of the Home Center Of The Year award entries and a special exhilcit showing available howio-do-it films on sales haining and home improvement projects.

Achieve the opercrting know-how you need: Participate in special seminars to learn how to operate more effi ciently and profitably. Gr "key topics" askedJor by Home Center executives analyzing your DIY markei . onand off-premise Home Shows storelayout & desrqn. making floor sales people more productive conducting DIY Clinics 'hedging" with lumber and plywood futures. A special session for rural and small town retailers. Even a separate session for wholesalers. Every seminar presented by experienced industry leaders who know how to make your business profitable.

Exchcnge idecs: Talk with other retailers from small towns and major metropolitan ^reas indenende.nts and chains from 50 slates, Canada and foreign countries. Exchange views with owners, top managemeni executives, $ore managers, Duyers, merchandisers, advertising/promotion managers, store planners . and manufacturers, b.lnng groups, wholesalers and others who serve them. kofit from their experiences with the opportunities resulting from the Do-it-Yourself movemeni that is sweeping the country.

I

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\ll lftlil lF fll stormdoor' I ll.lHH:illl ,wearherst,ip I ll \ Ht I ll -/ Rubber compression ili,::il:;"::t,,it x | |l m'ffilfli- fifiF.iiil,iffi "T'ifl; L"i'.1!':''lf't'ffi?l'"gJ \l i ilHr rEq4:ir:r'r I condensation. Adiusts I }{\ #1j STANDARD SIZES: wi\Sscrewsrorperrect [ky 3lli1lrrlly;',i,ftllll8;, 216 X 618 X lVc" (1-1 1/16" net) 218 X 618 X lVc" (1-1 1/16" net) 3/0 X 6/8 X 13/q" (1 -1 1 /16" net) BEL.AIR X-BUCK EM.l14P BEL.AIR FLUSH ES-l1P BEL.AIR PLAIN PANEL EM.lOsP B E L-A l R DOO R CO. Hli8f,"3l',Bl'fi?i'^%R,'..?ix'iiliflfi"dHl,ps#^ii!'J?Ba. ALHAMBRA (Main Office) FTom SAN GABRIEL VALLEY and ORANGE COUNTY call: (213) 576-2545 CALIFORNIA TOLL FREE ouTsrDE Los ANGELES (213) AREA t-8w-242-400 t-800-242-4r',01 From LOS ANGELES call: (2r3) 283-3731 HONOLULU, HAWAII (808) 841.s22s Complete Pre-Hung Wood Doors also available. Gall for Quotation.

Publisher Emeritus A.D. Bell, Jr.

Editor-Publisher David Cutler

Associate Eilitor Mitch5 Leigh Hunt

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contributing Editor Al Kerper

Art Director Martha Emery

Staff Artirt Terry Wilson

Circulation Linda Romanowski

The Merchant Magazine rs published monthly at 45lXl Campue llr., Suite 480, Newport Beach, Ca. 926610, Phone [7f4] 5a9-81t93 by The Merchant Magazine, Inc. Secondclass postage rates paid at Newport Beach. Ca., and additional offices. Advertising rates upon request.

ADYEATISINGOFFICES

NONTHEf,NCAIIIONNIA& PAIITIC NORTIITYEST

4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Phone (714) 549.8393.

SOUTHENN CAI.FONNIA

Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 472-3113 or (714) 549-8393.

SUBSCruPTIONS

Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and zip code.

Subscription Rates-U.S., Canada, Mexico and Latin America: $S-one year; $B-two years; $l l -three years. Foreign: $I2-one year; $18-two years. Single copies $1.25. Back copies $2.50 when available.

The Merchut Maguine senes the members of the: Arizona Lumber & Builders Supply Assn.. Phoenix: Lumber Merchants Assn. of Nonhern California, San Jose; Montans Building Material Dealers Assn,, Helena; Mountain States Lumber Dealers Assn., Salt Lake City and Denver; Lumber Assn. of Southern California, Los Angeles; Westem Building Material Assn., Olympia, Wa.

THE MENCHANT MAGAZINE i an independentll-ouned magazine for the retail, ubolesale znd distibution leaels of tbe hmber, bailding mdteioh and home implotement basiness in tbe 13 lYesten stttes: concenrlaring on mercbandising, man4gerne?tt and accarate, factral neus reporting and interDreratton,