GALENDAR

JANUARY

Western Wood Products Assn. - Jan. l1-19, 1979 District meetings: Jan. 11, Rodeway Inn, Boise, Id.; Jan. 11, Valley River Inn, Eugene, Or.; Jan. 18, Host International Hotel-Airport, Sacramento, Ca.; Jan. 19, Registry Resort, Scottsdale. Az.

Lumber Merchants Assn. of No. Ca. - Jan.l2-14, Annual Management Seminar, Asilomar, Pacific Grove, Ca.

National Housewares Manufacturers Assn.Jan. 15-18, 1979, 70th semi-annual exposition, McCormick Place, Chicago, Il.

Black Bart Hoo-Hoo ClubJan. 17, 1979, sports night, place to be announced.

Sugar

Incense

(916) 824-5427

*Phact Director

University of Denver - W.O.O.D., Inc. - "Designing with Wood" seminars. Jan. 19. and Feb. 16. Contact: U. of D. College of Business Administration. 2020 South Race St.. Denver. Co. 80208.

Inland Empire Hoo-Hoo Club - Jan. 19, Hills Country CIub, Riverside, Ca.

Los Angeles Hoo-Hoo Club - Jan. 19, Transportation Montebello Country Club, Montebello, Ca.

Nationaf Association of Home Builders - Jan.20-23,1919, builders show, Convention center, Las Vegas, Nv.

Budrow & Co. - Jan. 28, 20th annual show, company facilities, Santa Fe Springs, Ca.

Forest Products Research Society - Jan. 30-Feb. I, "Hardware for Energy Generation in the Forest Products Industry", conlerence. SeaTac Red Lion Inn, Seattle.

FEBRUARY

National Woodwork Manufacturers Assn..Feb. 4-7, former President Gerald R. Ford will be the featured speaker at the annual meeting, Palm Springs, Ca.

Forest Industries Advisory Council Feb. 7-10, Camelback Inn, Scottsdale, Az.

National Home Improvement CouncilFeb. 8-10, Expo/ Convention 79, Marriott Hotel, Chicago, Il.

Sierra Cascade Logging Conference & Equipnrent ShowFeb. 8-10, Redding, Ca. (Equipment show at Shasta County Fairgrounds, Anderson, Ca.

San Joaquin Hoo-Hoo Club - Feb. 9, Ladies night, dinner and entertainment, Roger Rocka's Good Company Music Hall.

Orange County Hoo-Hoo-Ette Club 12 nite, Airporter Inn, Irvine, Ca. Feb.16, Lumber

Los Angeles Hoo-Hoo Club - Feb. 17, Valentines' Dance, General Lee's Rest., Los Angeles, Ca.

Montana Building Material Dealers' Assn. Annual convention, Ramada Inn, Billings, let Us Prove This ls the Gort for You Coll or write for free brochure

Indian night, Feb. 21-24, Mt.

0PE1{ ll0USE celebrated new Fair Oaks, (Sacramento) Ca., oflices lor sister c0mpanies, PSF, Inc. and Pacific Southeast Forest Products. The initials in PSF's name stand for what they mainly sell, Ponderosa pine, Sugar pine, and Fir. The I in Inc. is lor Incense cedar. The staff includes: top left: Greg Baker, Larry Fuller, Randy Roget, Jerry Scott, Jerry Wilcox, Don Crane, and Bob Bonner. Ton right: Phil 0stin, Bob Han- sen, Larry Whittaker, and Larry Fuller. Iower lelt: Rick Kellso, Bob Reagan, Wayne Murphy, and Ron DeWitt. Iowcr center: John Gottwald, Bob Bretz, Doug Seeley, and Scott Cardwell. Ioror riqil: Don Crane, Madelyn Mason.

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bia Falls to the seneral office in A MONG the personalities and per- Kalispell; Wally Steifan is now part of ll sonnel changes that continue to the management team for Aldrich & make news in MBMDA country are the Co., Billings, having moved into the following: Wayne Schaeler has been genbral offrc6s of this lineyard; Dolph named manager of the Aldrich & Co. Harris, former manager for UBC at retail-yards at Billings; Gene Heath, their Sidney operation, has purchased transferring from Missoula, has been the Sidney Millwork Co. installed as UBC manager at Sidney; As an indication that the Equal Bob Brenden is now regional manager Rights movement may be invadingihe at Billings for the Peavey Co. building once all-male strongholds in our indussupply yards in Montana and western try, the following personalities are wor- thy of mention: Florence Hamp, president of Independent Lumber and Supply, Missoula, has been in the forefront of this trend for some years; Jeanette Devine is now manager for. United Building Centers, Roundup; Carol Stanley has been transferred to an assistant manager's position for UBC at Miles City; for Aldrich & Co., Ilene Brown is assistant manager at the Cody yardt Pat Nichols holds similar responsibilites at the Greybull yard; and Leta Stoddard is in that position at the Thermopolis yard.

Newest associate member for MBMDA is John Santo, Fox Lumber Sales. Hamilton. Montana.

Mark the calendar with this reminder: the 1979 MBMDA Convention is set for Feb. 22-24 at the Ramada Inn in Billings. Prospectsfor a top-notch convention and for high-level attendance are both excellent.

Boise Plywood/Lumber Seminar

Thirty-eight building material dealers recently completed a four-day seminar on plywood and lumber products in Boise, Id.

The seminar, fifth in a series of training sessions for dealers and their key career employees, was sponsored cooperatively by American Plywood Assn., the National Lumber and Materials Dealers Assn. and Western Wood Products Assn. Boise Cascade Corporation officials spoke during the seminar and furnished personnel to conduct tours.

Representatives of APA and WWPA each took a full day of the seminar to present basic information on plywood and lumber products, including manufacturing techniques, product properties and capabilities, timber supply, applications and how the two associations can help the dealer sell wood products more effectively.

Another full day of the seminar was spent touring a plywood plant, a sawmill and facilities for manufacturing specialty wood products. The final day included a visit to Boise Cascade's manufactured housing plant in Meridian, Id.

Dealer participants took an examination on plywood and lumber basics and were awarded certificates upon completion of the four-day course,

Sacramento Group Names Lumberman of the Year

T HE Sacramento Area Wholesalers

I Luncheon is one of those amazine industry functions that began smalil grew, and is still growing.

According to Ralph Heath of California Cascade Industries, Sacramento, Ca., a prime mover behind the loosely slructured group. it first began with a luncheon lor a half dozen lumbermen, held shortly before Christmas, nearly ten years ago.

In its most recent version, held last month at the Red Lion Inn, Sacramento, Ca., the event had grown to approximately 400 men and women involved in the lumber and wood products business. While most were liom the Northern California area, there was also a sprinkling of visitors from Oregon, Southern California and Nevada.

Continuing a recent tradition, the group named a Lumberman of the Year and chose John Casey, president and owner of Sierra Mountain Mills to be honored. The presentation of an engraved plaque was made by last year's winner, Bob Bonner of PFS, Inc.. Fair Oaks. Ca.

Story at a Glance

John Gasey of Sierra Mountain Mills named Lumberman of the Year at the annual Sacramento Area Wholesalers Luncheon... more than 4OO attend.

A popular lumberman, Casey has personally directed the growth of his tirm, established in 1952. from 30 employees to 165 employees at present. He still handles all the sales of the small independent company that is based in North San Juan- Ca. _ T-he company sells mostly in California, with the bulk of the business being done in the Northern California market. Species include Ponderosa pine. sugar pine. white fir, Douglas fir and cedar.

In accepting the award, a very surprised Casey expressed his apprecia- tion and spoke of his high regard for the people in the lumber busintss.

The annual event is described as a luncheon but its hours of activity depart markedly from the conventional twelve-to-one lunch. It normallv begins at eleven a.m. when the bai opens. This year when the bar was closed well after three p.m., not exactly a popular decision with the hundred or so around it, it slowed, but did not immediately stop the roar of conversation.

To avoid giving the wrong impression, it should be noted thar while a goodly quantity ol spirits are con- sumed, the activities proceed with a reasonable amount of decorum: evervbody just relaxes and enjoys rhemselves.

With its growth in size, ir has come to rival the Western Wood Products Association convention held each vear in March, in San Francisco, as an industry gathering spor to renew acquaintances.

A lllPPY John Casey is congratulated on being named Lumberman of the Year at the annual Sacramento (Ca.) Area Wholesalers Lunch by Madelyn Mason ol Crane Mills. Casey is owner-president of Sierra Mountain Mills, North San Juan, Ca.

RETAIL/WHOLESALE MEET

(Continued from page I I ) know what others think: to set sales and management objectives; and to first motive oneself. then others.

A product liability speech next day by attorney Irene Server contained the warning that dealers and wholesalers alter their attitude regarding product liability as "it can happen to you. you can get sued."

She said dealers should try to satisfy customer complaints, keep good records. limit warranties where possible and to keep warranties available for customer inspection. Records can protect you, she said.

Use of hold-harmless agreements with suppliers and a tie-in with supplier insurance were recommended protective steps.

Ben Nelf, the legal counsel for the association's insurance carrier challenged current thinking that classifications be removed in insurance. He noted statistics showing, for example, that if age-based classifications were removed, 83%' of all drivers would pay l80[ more on their insurance premiums.

Following was a panel discussion led off by Michael Quaranta, Beverly Hills Federal Savings and Loan, who loresaw a good year for California business, noting a greater availability of money than in previous, similar also the president of Cardwell Forest Pro-

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Jin Fullerton, Ca. Prior to establishing his company in November 1976, the new chief executive had managed the Southern California Div. of Oregon Pacific Industries since 1959. His company specializes in framing lumber, studs and plywood. periods. He contended that profitability levels could be as good generally in 1979 as last year.

The new president has been active in LASC since 1961, serving as first v.p., secretary, treasurer and chairman of the communications committee.

A veteran of the lumber industrY since 1951, he launched his career in Medford, Or. After earning a business degree from the University of California at Berkeley, he worked in various phases of lumber manufacturing before moving into sales.

Seth Potter, president of Dant & Russell, Portland, noted that changes in transportation costs for lumber will create the need for new markets as distribution patterns change.

He said that he expected the Japanese market will remain with its unique sizes, rather than widely adopt

U.S. sizes and that if their log supply is threatened, they will build their own mills or joint venture with Americans to assure a supply.

William S. Cowling, chairman of the board of Dixieline Lumber, San Diego, recommended fund controls to make better use of capitall more aggressive pricingl and ollered the opinion that

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