Building Products Digest - May 1997

Weyerhaeuser's Building Materials Distribution Business has your customers covered forJames Hardie'" siding products-whether they're building the perfect house or just perfecting one. And Weyerhaeuser features more than just product-sales professionals with marketing and logistic services focused on customers' specific product needs. Let Weyerhaeuser go to work for you - a qualiry source of James Hardie'" Products.

James Hardid FIBER-CEMENT SIDING

DONT GEI IOST IN THE CROUUD AT THE NATIONAT BUITDING PRODUCTS EXPO

STAND OUT IN

EXPO PREUIEW

This August, the Notionol Building Products Expo in Chicogo ioins the Notionol Hordwore Show ot the covernous McCormick Ploce Complex, promising tens of thousonds of buyers wolking the miles of show floor. But now you'll be competing for their offenlion with thousonds of other exhibitors. You're spending thousonds of dollors to exhibit - ensure current ond prospective customers set oside time for you during their busy trip.

t)(P0 PREVIEW is your most efficient, most offordoble solufion, the only mugozine devoted entirely to the ilotionol Building Prcduds Exporlloiled to thousonds of buyers before the Expo, honded out to thousonds moro 0l the Expo.

Coll Chuck Cosey (714) 852-1990 ot lhe Merchont Mogozine ond Building Products Dige$ for detoils on discovering your custom odvertising ond editoriol messoge ot o substontiol discount.

BY

A Computer lndustry First...

sUBscF|PT|oNsU.S.:$25{neyea[$4.l-twoyears;$55.threeyears'Foreign:oneyearpaidinadvanceinU.S.fn6:sur'acgcanadaofi/hxico,s37:of|erco|n ab|e(useadtessbe|ow).Sing1ecopies.$3;backissUes.$4.50M|enavai|ab|e,p|usshipping.cHANGEoFADDREsssendaddrsshbe|trgnrecentissu€iposside''|€t&d zipcode.BU|LD|NGPB0DUcTsoGESTispub|ishedmonh|yat4500campUsDr.,ste.480,NfponBe€ch'ca.92660l872'c/1{)852.|9$,FAX711{9oz}1,wtt.hJi|('irl9prodl.' bycut|erPub|ishing,|nc.|tisanindependent|y-ownedpub|ication|orbui|dingproduc1sretaj|ers&who|esaledis1rihrtoFin13hm entirecontentsarefu||yprotected&mustnotbereprodUcedinanymannerwithoutwrittenpemissi0n.A|RightsReserved.&Ji|dingProduc6Di9estresefd$|to or advertising matter, and assumes no liability for materials fumished to it.

KDAT DEAN

For pressure-teated wood trafs kilndried after treatment, call Dean Lumber Co.

The genfle conditioning of our steam dry kilns yields exceptional product such as Dean Deck, Dricono fire retardant teated wood, Outdooro wood, Wolmanizedo Extra" lumber, and treated specialties.

It's doesn'l moller where you ore - Curl Beon lumber Co. hos whot you wanl ond ccn ship it lo you vio our own 155-lruck fleet.

And fhere's no need to buy three lruckloods from thrce different suppliers lo get whaf you wonf. Buy one fruck from Bean cnd gel it oll.'.unfrecled, freoled, pclletn stoclq lencingr elc. We o{fer mixed trucls wilh dozens of ilems.

Photo by NASA

The continuing quota contrloyetsy

The idea of a quota on Canadian lumber entering the United States was controversial from the start. The intervening years have made it no less so.

In 1982, the Coalition for Fair Lumber Imports, a group composed of U.S. lumber producen, made the first of three tries to have a tariff imposed on wood from Canada. They contended the Canadian government unfairly subsidized its lumber industry, putting our producers at a disadvantage.

Following the quota's implementation last year, there was confusion, price volatility and bad feelings all around. While the Coalition contends the quota is a reasonable solution to the funport situation, some of its lumber customers violently disagree. Many feel the quota is a sham to artificially raise lumber prices for the sole benefit of the producers.

Carl Tindell, chairman of the National Lumber and Building Malerial Dealen Association, says, "It is time to rally our customers and colleagues to send the message that we cannot and will no

longer tolerate intervention in the hmber tade to benefit only a handful of U.S. producers. We've come to tbe pornt where enough is enorgh- The power to change the market and afrect millions of people cao no longer rest in thc hands of so few."

To this end, NLBMDA and the National Association of Home Builders recently formed The Alliance for Affordable American Homes, which has been active in lobbying support in Congress and demanding President Clinton repeal or revise the quota agrcemenl

The Western Wood Products Association disputes that the quota is the sole villain for price hikes. WWPA president Robert H. Hunt points out record Canadian lumber inports in 1996 and that only a very small volume carried thc duty. Additionally, Hunt notes that due to environmental restrictions western mill production is off 3O% when demand is high.

At a time when this business faces unprecedented challenges, it's sad indeed that so much time and money is being devoted to an internal battle, rather than the business at hand-

Quality Leader in Treated wood producfs

The Best Errei Start with the

bod Svs Power-B

.Made

tems

meefe Anthon gam' values 3000 2.1 MoE 290 t,

The new, high strength Power Beam@ from Anthony Forest Products is a happy partner in a successful engineered wood system with LVL, I-Joists and Parallam@. Now, you have a choice for a full width beam that replaces PSL or multiple ply LVL, plus'

r Lower installed cost

o Drop-in replacement

o Anthony Woodworks software

. Reduced inventories

. Full width, 312", 5Vru, &7u

. Lighter weight than LVL or PSL

. I-Joist depths

. One piece construction Call

15" and 18"

.6 Pre-finished Colors (red oak surface only): Light, Medium, Dark, Designer White, Whitewash, Henna, and Unfinished

EIOR YEARS, retail lumber dealers .l-' have been sponsoring educational deck clinics for homeowners. These how-to demonstrations are still effective communications tools, but more of today's deck promotions are likely to include computer presentations that provide customers with three-dimensional views of how alternative deck designs will look on their homes.

Computer-generated designs can help retailers reach two or three times more potential customers because they provide personalized, customdesigned, professional-looking renderings of deck alternatives along with complete material take-offs and pricing. It's much more effective than the old method of scratching out rough deck designs on a tablet, one at a time. It also accelerates the decision process, because many homeowners decide to proceed with a deck immediately after seeing it visualized on the computer screen. They like the simplicity of the system, which also shows construction stages step by step.

This new technology means that presentations can continue during the off season, long after clinics have been "retired" for the winter. Several computer software suppliers offer

Story at a Glance

3-D software programs add new dimensaon to deck clinics ... computer presentations can be held year-round.

Gomputers perk up deck clinics

inhibit attendees from asking questions, according to Nichols.

The chain is also reaching more potential deck customers with the CAD programs. "People just like to look at pictures," he says. The new software packages help homeowners visualize completed deck projects more effectively because they can see creative designs on color monitors. Those who purchase materials from Payless Cashways receive a copy of their deck rendering with a complete materials list.

CAD design packages to dealers for deck presentations.

Payless Cashways' Southern Region has generated strong deck sales by focusing on individual customers using computer presentations and targeted advertising. The company also continues to sponsor deck clinics on a store-by-store basis. According to regional lumber merchandising manager Dave Nichols, the clinics generate a good response and help Payless Cashways build customer loyalty. The clinics help make homeowners "more comfortable" with building a deck, Nichols says.

Some retailers draw crowds up to 100 people for deck clinics, yet Payless believes that communications are more effective with a smaller group. Larger crowds sometimes

Payless Cashways calls their computer deck system "Design Works." Because the new program presents a more personalized approach to deck sales, the company has noted a strong increase in sales of pressure treated

southern pine lumber.

The company focuses its advertising more directly on the end product, rather than the material itself. Nichols says advertising a package of deck materials with a price of $565 for a 10x12 deck is much more effective than advertising the price of individual 2x6 deck boards.

Other methods are used to promote treated southern pine to contractor customers. One series of presentations to builders highlighted current SPIB grading rules and explained the new No. 2 Prime Dimension grade, which is practically free of wane. Builders are invited to seminars and pizza parties at Payless stores. Other events for builders have included tours of nearby treating plants. up to 800 $q. ft.),

I ad has a aots'

ntorc homeowners

What works,

olr.the{flleb

A S MY company's customers conla.tinue to become more global, we have added a new dimension to our traditional marketing tools-a home page on the Internet's World Wide Web.

The Internet is the fastest growing computer network in the world, with roughly 50,000 computer networks that include more than 5 million computers. There are an estimated 40 million users in 160 countries. Moreover, the lnternet is growing so fast that some sources estimate that

Story at a Glance

What you should include on your Web site common traps to avoid.

more than a billion people will be using it by the end of the decade.

There are a number of reasons for the Internet's explosive growth, but two key factors for the expansion are the creation of inexpensive, easy-touse point-and-click software, and the continuing increases in data transmission speeds.

Considering the breadth of information and its powerful communication capability, it has been suggested that you think of the Internet as a post office, a shopping mall, a museum, a library, a school, a travel agency, an electronic arcade, a stock brokerage

house, a bulletin board, a conferencing center, and a customer support center, all rolled into one.

Nearly three years ago, we first took a look at the Internet.

LJroosing the World Wide Web

In focus group studies addressing our traditional communications, our customers told us that three factors were most important to them: they wanted accurate information; they wanted to be able to capture it quickly, and they wanted it made accessible on their terms, that is, they wanted information around-the-clock and around-the-globe.

In pioneering the use of electronic publishing, we chose the Internet's World Wide Web. The multimedia capability of the Web provides access not only to text, but also to tables, graphs, drawings, photographs, fullmotion video and audio tracks.

What was especially appealing was the Web's productivity and speed. The Internet provides a demonstrable improvement in customer response time and, therefore, speed to market. It allows users to communicate anywhere in the world via e-mail, to transfer files of almost any format electronically, to participate interactively in news groups and discussion groups, to log onto and use remote computers, and to find information via key-word searches.

l/ Vhat information should you put on your Web site? We decided to provide customers

By D. Richard Pocock GE Plastics

with a comprehensive database of technical information to deliver the greatest information-based value. Today, our Web site includes the equivalent of 3,00O printed pages of technical literature. The library includes information on design and processing, material selection guides, performance data for several hundred products, and every press release issued by the company in the past two years.

We've also added product information software that can be downloaded and installed, a technical tip of the week, a directory of worldwide facilities, and hot links to product support teams. customers can access text, tables, graphs, drawings, and photographic images. They can even view full motion video or listen to audio.

(Tl.argeting Web site visitors

Is the Internet producing results? In the past two years, the number of visitors to our home page has risen from abour 500 a day to 1,500 a day. The number of interactive customer experiences has grown to 500 a month, while customer inquiries via the Intemet have grown from zero to nearly 2OVo of our total inquiries. In short, the Internet is dramatically expanding the depth of our customer relationships and the breadth of our market reach.

Since commercializing the Web site in October 1994, the frequency of access to our site and the profile of the visiting audience point to

increased commercial benefits for our customers. The majority of our Web site visitors are now from the commercial sector, and most of these are directly within our target markets.

The company is now reaching engineers and designers from both the processing and the OEM communities, and they represent not just established customers, but new prospects as well. Our Web site surveys point out that these visitors have come to the site with a serious purpose in mind-to learn more about products, technology, and the latest commercial developments in which we've been involved.

The Web also provides us with increased productivity, reduced literature obsolescence, greater overall exposure for the business and our products, new relationships with prospective new customers, and improved reach for our press and public relations efforts.

rl-essons we have learned

Like any other communications system, there are pitfalls on the Internet. There are six critical lessons we have learned since embarking on the information superhighway.

7 or|in, your audience.

Targeting a heterogeneous mass of tens of millions of people will ensure that you are delivering value to almost none of them. You must tailor your site to your targeted audience. Ask yourself the question: Who do I want to come to my site?

2 Provide relevant content.

Only two factors drive compelling interest in any Web site: substantive content and a strong sensory or emotional appeal. Web site visitors place a high value on information quality. They will reward providers of substance with loyalty. For business-tobusiness communications, content is king, so the goal must be to provide the highest possible informationbased value.

Ask yourself the question: Why would someone want to come to my site?

a

3

Keep your message fresh.

You must continually give your visitors something new to experience. The Internet is an incredibly kinetic medium. You can capitalize on its dynamics to peak visitors' interest and keep them coming back for more. Remember that a "Field of Dreams" marketing strategy is a sure route to

failure-they won't come just

because you built it. Ask yourself the question: Why would someone want to return to my site?

4 Uof, your Web site interactive.

Your site isn't something that people read; it's an activity they undertake. A static, one-way experience will not excite the vast majority of people who are drawn to the Internet by its dynamic, interactive characteristics. If they've taken the initiative to travel to your site, make it a rewarding visit by engaging them.

Chances are, if their first visit bombs, it will be a long time before they return, if ever. Your objective should be to inspire two-way communication. Dialogue will win over broadcasting every ti me.

) Create a sense of community.

The Web is a great place for pinpoint marketing, for executing a oneto-one strategy by communicating with people as individuals. It offers outstanding opportunities for building relationships among people who share common interests. We've learned that just as marketers strive to maximize brand equity, Internet marketers should focus on building strong Web Site equity.

0 If you' re not on line , do it now. Communications technology is exploding: what was science fiction only a short time ago is becoming common practice today. But even

though the Internet is growing exponentially, it is still in its infancy. There are tremendous opportunities for yet-to-emerge Net pioneers. Someday, sooner than we realize, almost every person and every organization will be connected to the Internet. Why wait?

One of the questions most frequently asked of companies on the Internet is "How do you get on the Net?" If you are currently dealing with an advertising agency, it should be able to recommend an Internet content provider. Beyond that, if there is an organization already on the Web whose home page you respect, call them and ask who set up their site. There are also home page directories on the Web. Finally, don't discount the value of word-of-mouth recommendations.

Over the past two years, we have learned that employing the Internet in a commercial environment has little to do with computing. It's about marketing. A business's ability to deliver quality information to its customers at unprecedented speed is becoming a prerequisite in today's world of timebased competition. We believe that marketers who accept this new reality, and who couple their imagination with the enormous power of the Internet, will carry a huge competitive edge into the next millennium.

This is an edge that was impossible to imagine just a few short years ago.

Systematic approach to servlce

By Jerry L. Marchbanks CBM Systems Company, lnc. San Antonio. Tx.

TN VIRTUALLY every industry the Lsituation is the same: business is tougher. There are more competitive manufacturing and distribution channels. Markets are tighter, and collection risks are higher.

The typical business is reactive, and the reaction is to "overcome competitive pressures." There are several possible reactions:

o Reaction - Price competitively

Result - Lower margins

o Reaction - Stock broader

Result - Higher capital costs

o Reaction - Specialize, stock deeper

Result - Higher capital costs

o Reaction - Expand sales program

Result - Higher selling costs

A smart company does not react but responds. The positive response is to add value through customer service. This response results in:

o Sound inventory & buying policies

e Sound manufacturing control policies

o Sound pricing policies

o The best service in town

Customer service is the ultimate weapon in a tough business climate. Commonly, companies which deliver a service attitude can charge up to ll%o morc than a competitor and still be viewed as offering more value.

But providing "good" service is not a motivational issue, although a positive attitude helps. The goal is to use the most productive means possible to service the customer. In this framework, service requires far more than just responding to problems; it is a business concept that involves marketing, engineering, sales, production, delivery and follow up-in essence,

every aspect of the customer relationship, even before he becomes a customer.

Effective customer service requires an infrastructure to support it, and that is the role of information systems. A significant part of providing customer service is providing information.

In the building products industry, the trend is toward product standardization so that economies of scale can be achieved. Yet, building products' variability in design and structure imposes restrictions on customer service. The customer expects a custom product, especially in higher end construction projects. For the building material supplier who wishes to serve this market, it is critical that flexible tools are available to quote and deliver highly variable products.

Information systems typically need standardization in form and content and do not easily provide for custom specification ofproducts. The need is for the ability to service the customer by quoting, accepting orders and delivering "confirmed" products. A product "configurator" can meet this need and is flexible in its form. It can allow for simply selecting options. It can be expanded to allow for speciffing dimensions or other functional aspects of a product. In its ultimate form, it can allow for product design using "CAD" or other graphical tools.

Palm City Millwork, Palm City, Fl., uses an option-based configurator that allows for specifying door and frame configurations for various sizes. In addition, various hanging

hardware, boring and other options can also be specified. The system allows for build-up of costs and prices so that quotes can be developed quickly and accurately.

Frank Carr, Palm City Millwork president and owner, contends that quick, accurate quoting plus the ability to produce custom products to specification has helped provide the competitive edge that enables good customer service and its resulting business growth.

Donald Dean & Sons, Montrose, Pa-, manufactures kitchen cabinet doors, which vary in many ways. The quote, order and manufacturing system must accommodate this variability. Variations include style, dimension (ength, width, thickness), species, grain, pattern, direction, lip profile, and stile and rail configuration.

Each variable has restrictions and rules that must be considered when the order is taken. Yet product configuration is not the only issue. Owner Bill Dean provides a higher level of customer service by offering not just products, but responsive delivery of those products.

Story at a Glance

Information systems help provide a solid foundation for great customer sewice.

To accommodate this "quick turn" delivery option, the configured products must feed directly to a plant schedule that optimizes cutting and assembly. The system has been designed to translate product configuration for an order to create stile, rail, panel and assembly schedules that optimize each piece dimensionally. The assembly schedule is then integrated with the shipping schedule so that "quick rurn" deliveries are possible.

Building a customer service infrastructure allows companies to lead, not react to industry trends. And to discover that customer service is valuable before, during and after the sale.

Added value in store for radiata pine imports

A S MORE timber reaches maturity ll,than ever before during its 60-year history, the New Z'ealand forestry industry is repositioning itself to take better advantage of a harvest expected to double to 30 million cubic meters by the year 2OlO.

The goal, according to the country's Minister of Forestry, John Falloon, is to add greater value, thereby reducing commodity dependence and maximizing export and employment opportunities.

Radiata pine manufacturers in New Zealand are confident they can meet the challenge. They have the raw materials and technology. Export sales have risen steadily since 1993. The only ingredi ents lacking are sufficient investment and cooperation through the entire forest-to-product chain'

To help increase the supply of value-added products, radiata pine processing has attracted some offshore investment to New Zealand, bringing with it markets, expertise, skills and new technologY.

Story at a Glance

Push is on in New Zealand to export more value-added radiata pine products.

Sales of Remanufactured Products

A Ministrv of Forestry sample survey ol New Zealand pine remanufactuiers, includiirg miliwork and cutstock plants, moulding and fin'shed product plants-, furniture factories and integrated timber and remah operations, showed an increase in most products'

&

of Reman Products

To boost international demand for the products, the Ministry of Forestry recommends a strong alliance between furniture manufacturers, the remanufacturing industry and export home manufacturers. Efforts must be combined and consistent.

Currently, the U.S. and Australia are the leading importers of remanufactured radiata pine products, followed by Japan, Korea and other Asian countries' Japan and Korea are seen to offer perhaps the greatest potential, and timber construction is being actively promoted in the countries.

Remanufacturers predict the largest increases will be in millwork (9Vo) and specialty products (ll%o)' including mouldings, weatherboard, fascia, windows, doors and door jambs, stairs, solid wood furniture and laminated beams' Due to exchange rate uncertainty, only minimal increases are expected for sawn and semi-processed materials.

Prices of Remanufactured Products

According to the Ministry ol Forestry sample survey

: What is the goal of certilication?

r :Timber certification is designed to ensutB a sthble, long.term srpply of highquality wood products from lorests manag,ed with social and environmental responsibility.

r Cerlification labels are designed to reward compani€s which produce or use wood from well-mhnaged sources, and lo prwide purchasers wilh an easily idenlifi,,able,doice ol sustainable wood products.

How does certitication work?

o,A for,est ownervoluntarily requests an independent certilication body to inspect his or her forest land.

r::The,:ceilifier visits the forest site and delermines whether the managemenl meets particular standards and criteria. The fbrest:and ils raw ptoducts will be certified il and when the standards are met.

r Inlermediate and linished products may be sold as cer,lified if all the wood came from certried sources. This requires an audit of the 'chain ol crstodf from the log yard lo the final point of sale.

VFliat is s:merchant's rote?

o The merchant's role is irwentory management, ensuring that c€rtified prbducts (indcated by banded loads, painted bouds or labeled finat producls) are not mired in with non+ilified producls.

r The merchant may pomote certilied producls t0 increase sales or margins.

f ESS THAN a decade ago, many I-.lin the forest products industry saw timber certification as a promising idea, but few agreed whether it was realistic. Critics saw certification as a lofty topic for discussion and conjecture zrmong ivory tower academics, policy makers and environmental groups.

But, since then, various certification ventures have begun to take root. Some major industry spokespeople still assert that independent certification is doomed to be cost-prohibitive and unpopular with public and industry alike.

So what is the verdict in 1997? It appears that certification is now an indisputable and significant reality in the forest products sector. Over l0 million acres of managed natural forests and plantations have been certified worldwide, and over 635 million M. ft. of certified wood are traded annually. Many end up in highprofile items, like Jay Leno's desk on tv's Tonight Show or a new Gibson guitar line. At least l0 certified wood buyer groups have been formed in North America, Europe and Australia. There are at least eight certification bodies operating across the world's tropical, temperate and boreal forests, and there is one widely recognized label of accreditation, the check-mark

logo of the Forest Stewardship Council (FSC).

The standard FSC accreditation mark and procedures ensure that, despite the proliferation of localized certifiers and tailored local solutions to the challenges of sustainable forestry, there is a broad-based set of criteria to which all accredited certifiers must adhere. More important, the single FSC label provides a clear, recognizable choice for producers and consumers.

Early critics of certification programs correctly pointed out the inherent confusion of having dozens of competing labels and claims. FSC was founded in part to resolve that issue. Unlike the ISO 14000 guidelines, an international protocol that has been touted by some industrial foresters as the better system to promote sustainable forestry, the standards of the third-party accreditation and certification system are scientifically based, measurable and provable. Timber certification is also purely market-driven and voluntary, meaning that individual companies can choose to participate only if their mission or market demands justify certification.

The idea of certifying producs is not new. The U.S. Dental Association and American Heart Association selectively certify products based on

measurable health and hygiene data. More environmentally and socially oriented labels have also endured the rigors of the marketplace, garnering sales for the certified companies: organic food, dolphin-safe tuna, childsafe appliances, labor-friendly garments and even socially responsible investment funds. When certified organic agriculture was first introduced, many felt the idea was too obscure and outside of public consciousness to ever penetrate the produce market. But "certified organic" is now a widely recognized and demanded label commanding billions ofdollars in annual sales.

While figures are not available on total sales of certified wood, revenue is likely to rival or surpass those of organic agriculture within the next few years, if it does not already. One buyers' group, the U.K.'s "1995 Plus" group (over 70 companies committed to purchasing "substantial and increasing volumes" of FSC-certified wood) commands $4 billion of annual trade in wood products in the U.K. alone. Companies including Home Depot, IKEA and European home center chain B&Q likewise have committed themselves to introducing and carrying FSC-certified wood products.

Europe far surpasses North America in certified forest acreage and lumber products. Some European companies require that lOOTo of their wood products will be certified in the next few years.

But some U.S. companies soon may begin adopting similar policies' According to Mark Eisen, director of environmental marketing for Home Depot, "In the long run I firmlY believe that those in the industry with real vision will find certification the biggest financial boon ever."

A 1995 rnarketing assessment bY the U.S. Forest Service, which involved over 300 participants in the forest products industry, indicates that there may already be sufficient awareness and willingness among retailers, manufacturers and consumers to make certified wood a profitable and enduring phenomenon. Some of the findings include:

96Vo of retailers and mail order catalogs responded positively to supplying and handling certified products.

o 42Vo had already received requests to buy certified products.

o 40Vo were willing to pay a 10Vo premium for certified merchandise.

. SOVo of furniture manufacturers were willing to buy certified wood.

o More than 50Vo of manufacturers were willing pay a premium for certified wood.

Story at a Glance

Timber certification: time to jump on board or iust a pass' ing fad? ... consumers may or may not pay up to 10% more for certified forest products.

Although few certification authorities agree on how deeply consumers' environmental awareness will be reflected by their spending habits, studies have shown that consumers are willing to pay 5Vo to lOTo more for certified forest products. Compared to the actual costs of certification, even a slight preference on the part of consumers is likely to spell higher profits.

A 1996 German government studY concluded that certification costs on tropical timber are insignificant, accounting for less than one-half of lVo of rhe timber's value.

Additionally, a 1994 Roper Starch survey found that 84Vo of U.S. consumers have a better image of companies that support social and environmental causes, and two-thirds would actually switch brands or retailers to favor such corporate responsibilities. Yet, a 1992 study by the Hartman Group discovered that onlY l3vo of consumers feel that corporations are "trustworthy sources of information about environmental matters."

Apparently, the most effective waY to benefit from green consumerism would be through an indePendent, third-party stamp of approval. The FSC certification mark, while generating clear benefits for forests and local forest industries, is a powerful marketing tool. Collins Pine Co., Chester, Ca., found that their sales to retailers and manufacturers increased by about 25Vo directly as a result of certification.

"We have long argued against stifling governmental regulations," says Collins Pine's Bill Howe. "But certification may provide the internal desire for industry to voluntarily

achieve results that regulations may rarely accomplish."

Similarly, for retailers, dealing in certified woods is completely voluntary, potentially very rewarding and relatively painless. Ecotimber International, a Berkeley, Ca.-based timber merchant that tries to deal exclusively in certified woods, has seen its sales increase fourfold in the last year.

"Wholesale or retail merchants simply have to manage their inventory well, so that certified stock is kept separate from uncertified stock," says Richard Donovan, director of SmartWood, the first and largest forest products certification program, having accredited three-quarters of the world's certified forests. "The process of good inventory management doesn't change; it's just applied to a different line of merchandise. As with any other wood, log loads are banded, boards are painted, and final products are labeled. We are not trying to re-invent the wheel here-just to get it rolling."

And the wheel does appear to be rolling. After a decade of debate, questions and controversy, timber certification has grown from a promising idea into a worldwide market transition. In the forest industry of the future, FSC certification labels may be as ubiquitous to wood products as Underwriters' Laboratories (UL) marks are to home appliances. Like the UL label, the FSC label promises integrity-not just of the wood, but of the forest and the companies from which it came.

Certified Sources

For more injormation, inc,Iuding l!t:: t{ certitied iources, Qontact'ihi foUowing:

Forest Slewardshlp Council, U.S,: lni[ative (the body thal accredits ittde pendent certitication programs) R:0. J' *l ltl wate-rbury, Vl. 05676; (802) 24-6257.

Smarlwood, (non{rolit limbor certificalion program), Raintorest Alliance, 65 Bleecket St., New York, N.Y. 10012; (212)67-1900.

Scienlific Certification Sy$tems (for.prof' it certificalion program), 161,1 Tele' graph Ave., Ste. ,1 111, Oakland, Ga. 94612; (510) 832.1,11s.

Forest Products Buyers Gtoup (certified products buyers: grottP); 20 Exchange Pl;; tlnd Pleer, New Yo*; N.Y. 10Q05; (?12) 482-0671.

NEWS BRIEFS

Retailers

Plymart Inc. opened a new yard in Newnan, Ga.; Scott Barnett, branch mgr.

H.E. Ketcham Lumber Co., Muskogee, Ok., has closed its Warner, Ok., yard ...

Sutherland Lumber Co. closed its Springdale, Ar., location ...

Moneta Building Supply, Smith Mountain Lake, Va., has been acquired by longtime president Dave Cappellari throu gh Capps Home & Building Center; the store will be converted to a Do-it Best center

Fort Smith Truss & Supply,Fot Smith, Ar., purchased the remaining door manufacturing interests of Fort Smith Lumber Co.

Oak Grove Lumber, Paragould, Ar., has been closed by owner Houston Orr, Sr., due to iil health; son Bill Orr continues operating Rector Lumbef Rector, Ar. ...

Pleasants Hardware opened a new 60,000-sq. ft. store with 10,000-sq. ft. outdoor shop in western Henrico, Va., its second Richmond area location

Skyway Hardware, St. Petersburg, Fl., has been sold by Tom Shay after 15 years to John and Barbara Klinowski

Stine, Inc., Lake Charles, La., has opened an $800,000 distribution center

Raymond Building Supply is working to change zoning laws so it can move its North Fort Mvers. Fl., operations to a nearby 23-acre roof truss plant

Gazaway Lumber Co., Paragould, Ar., is building an 8,000-sq. ft. addition to house its Contractor Sales Division operated by general mgr. Bob Wells and Jason Gaza-

way; Todd Gazaway heads the retail sales division

84 Lumber opened its 387th location, a 36,000-sq. ft. store in Shelbyville, Tn., Greg Vance, mgr., and a store in Clarksville, Tn., Ron Martin, mgr.

Honte Depot opens new stores this month in Cumming, Ga.; Edmond, Ok., and Southlake, Tx.: contracted to purchase ll-112 acres for a 102,000-sq. ft. store with 28,000-sq. ft. garden center in Bossier City, La., and revised plans to double the size of its proposed Hilton Head Island, S.C., store and garden center to 129,684 sq. ft.

Home Depot will build a 101,500-sq. ft. store with 28,000sq. ft. garden center in Lake Wales, Fl.; is negotiating with Cobb, Ga., officials a third time to buy l0 properties to create a buffer zone for a lons-contested 102,000-sq. ft. store, Ind expects to begin construction on a 100,000-sq. ft. store in New Braunfels, Tx., by year-end

Low,e's Cos. opened new stores in Conway, Ar., and Huntersville, N.C., Barry Harch, mgr.; is constructing a 150,000-sq. ft. center in West Knoxville, Tn.; a 130,000sq. ft. replacement store in Southern Pines, N.C., and a 115,000-sq. ft. store with 30,000-sq. ft. garden center in South Dallas. Tx.. set to open in June

Lowe's won approval to displace 130 families living in a Chester, Va., trailer park to construct a new store; is planning to replace its three-year-old, 65,000sq. ft. Alexandria, La., store with a 129,000-sq. ft. facility; has been given the OK to build on a 3l-acre site the company plans to purchase in Rocky Mount, N.C., and has purchased almost 25 acres in Atlanta. Ga.

Wholesalers & Manufacturers

, Loui s iana- P ac ifi c permanently closed its Jasper, Tx., plywood plant May 2

Wood Lumber, Chidester. Ar.. has a new Dallas, Tx., sales office staffed by Bob Peterson, Bill Gibbons, Phil Beard and Tom Brown, all ex-Chandler Lumber

Great Southern Wood Preserving, Inc., Abbeville, Al., will close the treating plant in Nashville, Tn., it acquired in November from Gulf Lumber Co., Mobile, Al., aftei opening its new treating facility in Muscle Shoals, Al. ...

Houston Woodtech, /nc., Houston, Tx., has closed until further notice due to a dry kiln fire

Potlatch's southern division will spend $7.8 million to modernize its Bradley, Ar., planr ...

Georgia-Pacrfc started up its new Idabel, Ok., softwood dimension mill; Dan Bowen, mgr. ...

Cameron Ashler- Building Products, Da\lal Tx., acquired Ilebraska-based Contractors Supply

McShan Lumber Co.. McShan. Al., is completing installation of a new steam generating boiler and automated fuel handling system

Libeny* Hardware Mfg. Corp., Boca Raton, Fl., was purchased by Masco Corp.

Keystone, Inc.,Fort Worth, Tx., agreed to buy window manufacturer Reliant Building Products, Inc., Dallas, Tx.

ABTco, /nc., Charlotte, N.C.. plans to add 100,000 sq. ft. to its 240,000-sq. ft. vinyl siding facility in Holly Springs, Ms. ...

Euramax International, Norcross, Ga., acquired JTJ Laminating, Inc.; JTJ will join Euramax's Dallas, Tx.-headquartered Amerimax Building Products,Inc. ...

National Association of Home Builders' annual Builderi' Show has been renamed The International Builders' Show

Housing stans in March (latest figs.) fell 6.4Vc to a seasonally adjusted annual rate of 1.43 milIion, the first decline since Dec. ... single-family starts dropped 8.37o, multi-units climbed l.3Vo ... starts in the South fell7 .17o.

Retailers OK Cotter/Servistar Merger

True Value and Servistar Coast to Coast retailers have approved a merger ofthe co-ops by a93Vo vote.

Despite much consolidation at the co-ops' headquarters (see Jan., p.2I), the merger transition process isn't expected to disrupt the businesses of the dealers, who will keep their own store identities.

Newly formed TruServ Corp. will boast 10,300 members and expected initial annual sales of $4.6 billion.

Kathy Ellefson, co-owner of True Value member The Hardware, Fairmont, N.C., anticipates TruServ's lower distribution costs will translate into lower wholesale prices to help combat her big box competitors.

HomeBase Calls Off Builders Square Merger

Waban Inc. has pulled out of a plan to merge its HomeBase division with Kmart's Builders Square division.

Waban president and ceo Herbert J. Zarkin said talks "have not produced an agreement that is acceptable to all parties."

Waban and Kmart would have sold the chains to investment banker Leonard Green & Partners LP, Los Angeles, Ca., for cash and stakes in the new company.

The deal would have produced the nation's third-largest home center chain with about 250 stores in 25 states and nearly $4 billion in annual

sales.

Waban will proceed with its previously announced plan to spin off its BJ's Wholesale Club division. while Green will continue pursuing other options for Kmart, which has been trying for years to unload the moneylosing Builders Square.

A last resort is closing the chain, for which Kmart last year took a $385 million fourth-quartel gfunrge against earnings to discontinue.

Reynolds Sells 60 Facilities

AmeriMark, Inc., Raleigh, N.C., has acquired 55 U.S. exterior building

products distribution centers and five manufacturing plants from Reynolds Metals Co. for about $180 million.

The sale includes a vinyl siding plant in Virginia, vinyl window assembly plant in Indiana, two metal fabrication plants in Georgia and Ohio, and an aluminum sheet minimill in Virginia.

The distribution group will be restructured as a separate corporation as Reynolds Building Products, based in Richmond. Va. AmeriMark exec. v.p. Dan Goldman will serve as president of RBP, Inc.

U.S. Joins Suit Vs. Depot

The Equal Employment Opportu- nity Commission has joined a Louisiana class action accusing Home Depot of discriminating against women.

The federal agency is suing on behalf of 2,000 women working in 310 eastern Home Depot stores, where allegedly females are routinely denied promotions and relegated to "deadend" cashiers'jobs.

Similar suits are pending against the company in California and New Jersev.

Jott siding materials fear fire for good reason. Cildar and manufactured wood burn like, well, firewood. Vinyl melts and burns just like plastic. Not MaxiPlank and MaxiPanel. They're noncombustible, won't spread flames and can't generate smoke. Specify our fiber cement siding when you can't afford to get burned.

SamplingTreated Lumber Just Got Easier!

CALENDAR

Listings are often submined montlrs h advance. Always veifi dates and bcations with sponsor before naking plans to anad-

MAY

Hardwood Manufacturers Association - Mey 1415, rcgional meeting, Grecnsboro, N.C.; (412) 829qn0.

Florida Building Material Associstion - May l5-lE, summer maDagement retreat, Indian River Plantation, Hutchinson Island, Fl.; (352) 383-0366.

Somplingtreatd lumber is hord work

Tha* why this increment borer chuckand new, specially desig n ed ster;l borer bits are so great!

Used in conjunction with a 1/2" rarcrcible electric drill , you cantakecore samplesquickly -withoutthe nd of an extroctor. Simply core into the sidewall of on individual board to the desired depth,then back out by reversing the drill direction. The core remains inside the bit and is pushed out ofthe side opening ofthe chuck when the next core is taken. When you've taken the lost core,drillthe bit intothe end grain of o board to push out the last core. What could be easier?

Tofind out more aboutthis increment boret chuck or any of the other profusionalproductswe corrygive our Catalog Request Department a calltoll-free and askfor your FREE copy of Catabg tl8. lft our latest cotalog and featuru 5T6pagetof everythingyou ned and more!

CATALOG REQUEST LINE (8OO) 360-7788

SALES DEPARTMENT (8OOl 647-5368

Kentucky Lumber & Building Material l)ealers AssociationMay 17-lE, auction, Big Top Tobacco Warehouse, Shelbyville, Ky.; (502) U5-6730.

Eardware Wholesalerq Inc. - May 17-20, martet, Indianapolis, In.; (219) 748-5300.

American Forest & Paper Assaiation - Mey 1&20, legislative conference, Capital Hilton, Washingtoq D.C.; (2V2) 4$-nffi. Kitchen Cabinet Manufacturers Associetion - May 1t-21, annual convention, lnnisbrook Hilton Resort, Tarpon Springs, Fl.; (703) 264-1690.

Lumbermen's Club of Memphis - Mey 19, golf, Ridgeway Country Club, Memphis, Tn; (901) 682-9030.

JUI{E

International llardware Disbibutors Associetion - June l-3, Weston Galleria, Houston, Tx.; (312) 6&6610.

Southern Building Show - June 6-7, Cobb Galleria Ccntre, Atlanta, Ga.; (800) 85+7736.

Interbuild Australia '97 - June &ff, Dading Haftour, Sidncy, Australia; (3Ol) 65C2942.

National Retsil Federation - June &ll, loss prevention conference, San Antonio Convention Center, San Antonio, Tx.; (202) 783-7971.

Ibex - June ll-14, building expo, Hong Kong; (847) 605-1025.

Wood Products Sales & Marketing Wortshop - June 12.13, Hilton Hotel at Atlanta Airport, Atlanta Ga; (8(X)) 533-7968.

Carolinas-Tennessee Building Materid Association - June l2 15, summer conference, Crown Plaza Resort, Hilton Head, S.C.; (7O4) 37G1503.

Our Own Hardwarr - June l+16, martet, Bartle Hall, Kansas city, Mo.; (612) EE24ll5.

North American VVholesale Lumber Associetion - June 18-21, Southeast region teachers touq (8m) 527-8258.

Oklahoma Lumbermen's Association - June 20-22, summer meeting, Fountain Head Resort, Eufaula" Ok.; (,105) 8y';Ul77l.

Southem hcssure Treaters Association - June 2?-A, summer meeting, Kiawah Island Resort, Kiawah Island, S.C.; (334) 968-5726.

Forest Products Society - June 22-26, annual meeting, Waterfront Centre Hotel, Vancouver, B.C.; (6O8) 231-1361.

Southern Forest Products Association - June 25-2t, expo, Georgia World Congress Center, Atlanta Ga.; (504) 43 4164.

JTJLY

Lumbermen's Association of Texas - July 1219, Alaska cruise; (srz) 472-rr94.

Carolinas-Tennessee Building Materiel Assn. - July 17-20, leadership conference, Kiawatr Island, S.C.; (704) 37G1503.

Louisiana guilding Material l)ealens Associetion - July 17-20, summer conference, Perdido Beach Resort, Orange Beach, At.; (504) 927-4317.

SOUTHERN ASSOCIATION

Virginia Building Material Association installed Richard C. Hudson, Jr., Hudson Building Supply, Virginia Beach, as president during its 71st annual convention April 3-6 in Hot Springs, Va. He succeeds Richard S. Helm, Glaize & Bro., Winchester.

Other new officers: pres. elect John A. "Jack" Williams, Pleasants Hardware, Richmond; v.p.s Ray B. Hawthome, Jr., Peninsula Supply Co., Inc., NewPort News, and Grace Martin, Martin's Native Lumber, Inc., Dayton; associate v.p. Rob Heuay, Delmarva Sash & Door Co., Richmond; treas. Fred Siewers II, Siewers Lumber & Millwork Co., Richmond; national director George W. Lester II, Lester Home Center, Martinsville; directors Tom Bishop, BerrY Home Center, Chilhowie; Larry Shank, Valley Building Supply, Inc., Waynesboro, and Todd Wilfong, Carolina Builders, Raleigh, and associate director Bruce Palmer, Cox Wood Preserving Co., Orangeburg, S.C.

Florida Building Material Associa' tion added two new programs to its spring management retreat May 15-18 at the Indian River Plantation, Hutchinson Island: "Managing Margins & Expenses" by Jack Nunn and a panel discussion on a statewide uniform building code by Lori Killinger, executive director of the governor's Building Codes Study Commission.

Mississippi Building Material Dealers Association will hold its midyear board meeting Aug. 15-16 at the Silver Star Resort, Philadelphia, Ms.

Carolinas-Tennessee Building Material Association will hold three workshops during its June 12-15 annual summer membership conference: "Street Smart Sales" by Bob Gibson; "What Good Is Planning?" by Cheryl Bann, and 'Truckin'; More on the Operations Side of Your Business" by consultant Norville Spearman.

Themed "Playing for Keeps: Getting Tough in a Competitive Business Environment." the event at the Crown Plaza Resort, Hilton Head Island, S.C., also includes golf at Shipyard Plantation and insurance trust committee. executive comminee and board of directors meetings.

Mid-America Lumbermens Association during its Oct. 1l-17 West Coast mill tour will visit Georgia-Pacific's Fort Bragg, Ca., mill; Simpson's mill, nursery and regeneration center; Boise Cascade's sawmill and engineered wood plants in Medford and White City, Or.; Crater Lake, Or.; Lassen Volcanic Park; Collins Pine's logging operation; ride the Skunk Train, and end in Reno, Nv.

MLA has retained attorneYs Jack Selzer and Kevin Connor to answer fundamental legal questions for members.

"Gluote" vof .u" MOnth

"Early to bed, early to rise, work like hell and advertise."

- David Ogilvy Oqilvy & Mather Ad Agency

sizing up the home improvement boom

Home superstores are the top destination for 55Vo of consumers shopping for home items and supplies, up from 38Vo last year, according to the annual American Express Retail Index survey.

Hardware stores (187o) were second, followed by lumber yards (16%o), department stores (l2%o) and home furnishings/decorating stores (l 17o). The top reasons for choosing a home retailer were: fair prices (69Vo), selection (SOVo), quality merchandise (49V0), helpful, knowledgeable salespeople (23Vo), and convenient location (ZlVo).

Overall, 3lVo of consumers are planning some form of home improvement this year. Top projects include renovation/remodeling (33Vo), interior decorating (3lVo), landscaping (l8Vo), mandatory maintenance (l8%o), gardening (16%o), expansion (l2%o), exterior decorating (l2Vo), and restoration (47o).

A change in personal taste was cited by 42Vo as their primary morivation for making home improvements, far ahead of maintenance (32Vo), need

for more space (l lVo), and increasing their home's resale value (l|Eo).

More than one-third surveyed (34Vo) say they plan to refurnish at least one room this year. Most common is the living room (462o), followed by the master bedroom (22Vo), dining room (l7Vo), den/family room (l6Vo), kitchen (l2%o), child's bedroom (87o), guest bedroom (7Vo), bathroom (SVoVo), basement (4Vo), and sun room/porch(3Vo).

Two-thirds of consurners (66Vo) say they plan to undertake home improvement projects themselves. However, when asked if cost were no object, 52Vo would hire an outside contractor, while only 357o would still do the work themselves. The number of women who said their spouse would be performing the work this year (44Vo) dropped to only l2%o when asked the same question.

While men are the most likely doit-yourselfers (78Vo), more than half of women surveyed (54Vo) say they are planning to do the work themselves. Nineteen percent say they are getting help from friends, neighbors

and relatives, whrle 26Vo plan to hire a professional conhctor.

One in five will purchase special tools or equipment for their project.

Consumers are sening higher budgets this year compared to 1996, with the average budget set at $2,660. Close to halt (45%) of rhose planning home improvements in 1997 say they will spend $1,000 or morc, up7%. Overall budgets are based on planned projects, with 19% saying they will spend up to $500, md t6% budgeting $5,000 or more, up SVo from 196.

In addition, 1997 saw a 6% shift away from cash to credit cards, which was cited by lSVo of respondents as the way they would pay for home rmprovement expenses.

Part of the attraction of credit cards comes from the growing number of consumers enrolled in credit card reward programs, as nearly one in five credit card usen (19%) say having a credit card linked to a reward program influences their usage of that card.

FtnO-GInnD. fire retardant treated lumber and plywood is the #1 brand in the USA, from the largest producer in the USA.

ec ify Pt-filr-GlnnD. lor you r com mercia l proiects to assure quality ploducts and lair prices.

4nE Hardware Week Gets New Name

To more accurately reflect their global scope, the programs and events of the National Hardware Show and the National Building Products Exposition will be held in conjunction with the newly renamed International Hardware Week.

Known for more than two decades as Hardware Industry Week, the events take place this year Aug. 10-13 in Chicago, Il.

The event will be previewed rn Expo Preview, a fullcolor special section in the August issue of Bailding Products Digest.

Panel Associations Merge

The 37-year-old National Particleboard Association and the 2O-year-old Canadian Particleboard Association have merged into the Composite Panel Association.

The group, consolidated in response to members' growing multinational interests and a changing marketplace spurred by NAFTA and GATT, consists of 31 producers representing over 85Vo of U.S./Canadian particleboard and MDF production. Membership is also now open to composite panel producers in Mexico.

CPA will maintain a principal office in Gaithersburg, Md., and a Canadian office in Montreal, Quebec.

lnsulation Sales On A Roll

Global demand for thermal and thermo-acoustic insulation materials is forecast to rise an average 570 annually to over $17 billion in the year 2000, according to the Freedonia Group.

The growth will be propelled by the development of more efficient and environmentally friendly products and by the diffusion of new materials into the product mix.

Foamed plastics will enjoy the strongest gains, comprising over 4OVo of world insulation value in the year 2000, or almost $7 billion. Nevertheless, fiberglass will continue to lead the world insulation market, despite below average growth.

New Internet Site For Dealers

A new Web site offering listings of building material merchants, manufacturers and products is now on line.

Designed by Triad Systems Corp. as a resource for lumber and building material dealers, www.homeimp.com also features links to other industry sites, a hot tip of the week, and the Idea Cafe, an interactive chat line.

fl' Higfrest quality, BPA quality. May be comttined wiQs plaslic or sleel caPs, Available in Square Convex Head or Round Heads Ring shanks only... from 7E'hru 5'len$rs. HQlrcst quality egineering.

BPA has fu} engineered tte highesl quality plaslic hstener in the rnark Clean surhce, sfong assembly. wih excellent seal.

PRICED TO. BEAT ALL COMPETMON cArr l-800-253-4738 oR FAX r -516-568-0327

BUITDINO PBbDUCTS ()F AMERTCA CORP. Circle No. 115 on p.38

Jood may twist when wet, but water can't 'penetrate MaxiPlank and MaxiPanel. So even under the wettest conditions, our fiber cement siding materials won't warp, twist or buckle. Remember us when you need a material that won't drink the water.

PERSONAI,S

William Ray has been promoted to c.f.o. of Great Southern Wood Preserving, Inc., Abbeville, Al. David Bigbie succeeds him as controller.

Ron Martin is mgr. of 84 Lumber's new Clarksville, Tn., store. Chris McKinney is now co-mgr. in Danville, Ky.; Anthony Kukielka, mgr., Raleigh, N.C.; Erich Fehmerling, co-mgr., Leesburg, Fl.; Todd Earman, comgr., L,exington, Ky.; Tom Lay, mgr. trainee, Lexington; Pete Peterson, comgr. trainee, Oak Ridge, Tn.; Brian Blackston, co-mgr. trainee, Anderson, S.C.; Jeff Chamber, mgr. trainee, Ashland, Ky., and Larry Reynolds, contractor sales rep, London, Ky.

Mike Rose is now sales mgr. at J.M. Huber, Charlotte, N.C.

f'1ank YYeaver has left Cox Wood Preserving, Orangeburg, S.C., to start his own business outside the industry.

David Robbins is now mgr. at Ridout's, Fort Smith, Ar.

William Riley is now ceo of MooreHandley Inc., Birmingham, Al., and Micheel J. Gaines is president and c.o.o. They rcplace Emery E. White, who resigred as president and ceo.

Donna Whitaker has been nrmed customer service/EDl coordinator for Rayonier Wood hoducts, Baxley, Ga.

Gerry McEvoy has been named mgr. of Sutherland's, Fort Smith, Ar.

Curt Allen, ex-Timber Products, and Michelle McKenzie, ex-GeorgiaPacific, are new to Ace Hardware's southern regional office, Peachtree, Ga.

Robert Jclin was appointed deputy chief of the U.S. Forest Service by chief Mike Dombcck.

David Crook, ex-Georgia-Pacific, has joined Spartanburg Timber, Roebuck, S.C., trading panel prcducts.

Leonard G. Herring has been named president emeritus at Lowe's Cos., North Wilkesboro, N.C.

Fred "Hokiett Hokason has joinod Southern Gulf Trucking, Shreveport, La., as an outside salesman covering Texas, according to Jon V9ebbcr, v.p. sales & operations.

Jim Frezier, ex-Martco Plywood, has becn appointed plant supcrintendent of Willamette Industries, Emerson, Ar. Johnny Certcr is tbc new plant mgr. Joe Dempsey has transferred from Tennassce 3o be the new mgr. of CBM Building Matcrials, Hot Springs Village, Ar.

Brien Powers is new to Southern lxmber Co., Jackson, Ms.

Barry Earch has been named mgr. of [.owe's Cos.' new Huntersville, N.C., store. Chucl Wellecc is mgr. of thc new Sutherland, La., store; Mikc Giaccone, mgr., Vero Beach, Fl., and J6r6 lrin, mgr., Frantfort, Ky.

Pat Schader bas bcen promoted to v.p. at Central Woodwork, Inc., Nashvillc, Tn. Mark Sclrcfer is now presidcot

Lonnic Busby, formerly of GcorgiaPacific, is the new distribution spocialist at DW Distribution, Dallas, Tx., covering Oklahoma

Mi'Chele Clemcnt has becn appointed v.p. of the floor covering division at Floorplan Displays, IDc., Dallas, Ti. gfilliam J. Woodring, GAF, is the new chairman of the Asphalt Roofing Manufacturers Association nodificd bitumen roofing committce. Willirm A. Candy heads tbe mfg. commiuec.

PAC TRIM*

It's that simple with PACIIRIMfl pre-primed mouldings ftom Pacific MDF hoducts, Inc.

f tanufictued bom the fincgt nediun dendty trbenbcrd.

f Available in a conplete lile of attractive cre'-g+ brcec, crosns,jambs, and stool ae well ar coordinrtingpro6lea to custonize your deaign

f lloea not aplit or heve raised gnin, uicr rupiry ud itcote clocner tben pine.

I Savee nmoyt $pically lower tn coettbrncopcrNc non-plnod fryer joint prnducts.

f lbert€d tt|t PACPRO@ a unique neterid tlr.t rcooptr a4y ooldrcdon grade peint.

f Uniloro grrde and conrirtency without ruigtoy rilcfrota

! rlosigtl hrnner dingr, conrtroction r€lrtod drlrfq enrt werydey homcowner yerr and teer.

I Envircnnentdly correct PACIBIT ie lldc fton nill by.products. It replacea fingorjotil pino, cnrbling u8 l4r lsttej nnnrge and sustain our tlnborlrnda

Blair Gaynor is managing purchasing and sales for Mill Direct Sales' new Charlotte, N.C., offi ce.

Steve Merrick, Somerset Wood Products, Somerset, Ky., has been named president of the Kentucky Forest Industries Association, Frankfort. Tony Goodman, C.B. Goodman & Sons Lumber, Hickory, is v.p., and Dean Carter, Morehead, sec./treas. New directors: Tom Broadfoot, Westvaco Corp., Eddyville, and James Wells, Greentree Forest Products, Wallingford.

W. George Riley, Williams Lumber Co. of North Carolina, Inc., Rocky Mount, N.C., was installed as president of the Southern Cypress Manufacturers Association.

Dan Doyle has been named national training mgr. for Premier Wood Floors, Dallas, Tx. Jean-Marie Jump is now southeastem regional sales mgr.

Carl Gade, The Penrod Co., Virginia Beach, Va., was elected President of IHPA-The International Wood Products Association, Alexandria, Va. The late Warren C. Jimerson, formerly of Contact Intemational, posthumously was inducted into the Hall of Fame. Donald L. Schramm, general mgr. of international operations, Georgia-Pacific Corp., was given the distinguished seryice award.

Kae Carpenter Todd and Dan Shell are new to the legal staff at Inter-City Products, Lewisburg, Tn.

Gary Purvis, Kingsland, Ga., was named Superstar Salesman of the Year for Choo Choo Build-It Mart, Vidalia, Ga. Jody Page, East Dublin, Ga., was runner up. Other Pro Sales Force members honored: Woodie Bryan, East Dublin; Michael Woodward and Richard Morris, Milledgeville; Clint Taylor, Kingsland, and Andy Lindsey, Oconee, Ga.

Neal Grimes, Pallet Resource of North Carolina, Lexington, N.C., was elected president of the National Wooden Pallet & Container Association.

April N. Duncan has been appointed product mgr. for the Jacobs Chuck Manufacturing Co., Clemson, S.C. Bill Blankenship, v.p. of Weyerhaeuser Co.'s door division, was elected chairman of the National Wood Window & Door Association, replacing Jerold W. Wulf. Linda Semling, SemlingMenke Co., was named vice chairman of the window division; Peter Balint, Morgan Manufacturing, vice chairman of the door div.. and Kenneth Hallgren, Hurd Millwork, treas. New directors: Peter Dempsey, Jeld-Wen, Inc., and Phil Bishop, Graham Mfg.

Tom Castellanos has been promoted to sales mgr. for the southeastern U.S. at Boral Lifetile Inc., Miami, Fl. Jerry Orlando succeeds him as district mgr. Matthew E. Stoops is now sales & mktg. mgr. at Thoro System Products, Jacksonville, Fl.

Brandon D. Ilarris, sponsored by Lucas Bros. Hardware, Hardinsburg, Ky., was among 50 winners of Servistar Coast to Coast All-American Vocational Awards, along with Shane M. Stephens, Tuttle Hardware, Tuttle, Ok.. and Loretta A. Sexton, J.L. Thacker Hardware, Petersburg, Va.

Richard Gregory is the new national sales mgr.-retail sales division for the Chamberlain Group, Inc., replacing Charles Franke, who retired after 27 years with the company.

Robert G. Frick has been named executive v.p. and general mgr. of Intageel Technics.

John Balzer is now product mktg. mgr. for Ames Lawn & Garden Tools.

Christopher J. Pfaus has been promoted to v.p.-mktg. at S-B Power Tool Co.

Stephan E. Klamke has been named exec. director of the EIFS Industry Members Association, Atlanta, Ga., succeeding L. Douglas Mault, who is stepping down May 15.

Joe Elder, Elder Wood Preserving Co., Mansura, La., is recovering from back surgery.

Elizabeth Abigail Curry, buyer's assistant, Home Depot, Atlanta, Ga., will wed Peter Aaron Shannin June 7.

Benny Fitz is the new fringe benefit director at Mungus-Fungus Forest Products, Climax, Nv., according to owners llugh Mungus and Freddy Fungus.

Beech: the party hardwood

f TmqUe for its chips being used \,/ in the brewing and aging of a popular beer, beech is also used in many other apptcations.

Major uses include furniture, boxes, millwork, flooring, woodenware, novelties, truck body parts, toys, dowels, bobbins, spools, ties, and a multitude of other turnings.

Beech, which is occasionally marketed as red and white beech depending on its color, has a reddish-brown heartwood with a thin pale sapwood.

The unique sapwood gives the hardwood its distinct light appearance.

It has a straight, close, interlocking grain that is porous. It is strong, shock resistant, and readily bends under steam. It also holds nails well, although it has a tendency to split.

It takes paint, stain and bleach well. The hardwood is ranked above average in its planing and shaping qualities.

It is heavier than other hardwoods, with an an average density of 45

lb./cu. ft. and requires care in working. It has a tendency to sbrink and requires careful drying to prevent splitting and distortion.

Similar to oak in strength, beech readily absorbs preservatives, but is not considered particularly decay resistant.

It falls between syc:rmorc and hard

maple in hardness.

The most common species found in the Appalachian area, Southern regions and throughout the eastern United States, except for southern Florida, is the American beech tree (fagus grandifulia). The Carolina beech, Fagus grandifulia caroliniana, is a less common species.

In the Appalachian area, it is often found growing in pure stands on the lower east and northern slopes of the mountains and its unique gray color makes it noticeable along the mountainside.

It grows best in parts of the country that are well-drained, but not on lands worked over long periods or on swamps.

Story at a Glance

Similar to plain sawn sycamore bleaches well good for furniture used in the brewing of a popular beer.

A very slow growing tree, it may require approximately 2OO years to reach saw timber size (14"-16") in the Northern limits of its range.

In the South, the growing time is cut in half because of the longer growing seasons.

In size, beech, also known as sweet beech, is about average with other sawn logs, reaching heights ranging from 80'-120' with trunks 3'-4' in diameter.

Similar to plain sawn sycamore, beech contains less crowded and smaller pith rays. It can be difficult identifying it after it is cut.

lf you're not promoUng your business or the Internet right no,v you are letting a secret competitor stsal your customers. Here s what you can do about it:

Now... YOUR HOME PAGE ON THE INTERNET

Recenily, Marketlng Serylcos joined in an alliance with WebNetworks to serve the lumber and building material industry. WebNetworks is one of the nations foremost servers to commercial users of the World Wide Web, with stat+of-theart electronics to host home pages. Marketng Servlcee has decades of experience moUvating DlYers, contractors, builders, specifiers and purchasing agents at commercial companies. Together we ars a poirlerful force. We have developed two prograrns.

1. A starter pr€ram for dealers to g€t on the Web quickly and economically.

2. A reformatting program for retailers who alrea$ have a horne page but are recognizing limited measured results.

Don't let another purchase order go to your compeutor. Learn hor you can epand your market and increase your volume.

NEW PRODUCTS a;nd selected scrtes @ids

Filler Up

A polyurethane filler foam for residential, commercial and industrial structures has been introduced bv Hilti Inc.

An Extension Of Yourself

An extension ladder safety device is new from Ladder Help-Mate.

Designed to serve as a seat, safety harness/retainer, wall stand-off, ground level stabilizing base, ladder jack or paint bucket/tool, the Ladder Help-Mate fits O-rung or D-rung, aluminum extension ladders.

Circle No. 503

Reportedly ideal for filling and insulating around window and door frames, floor and wall joints, CFl28 Filler Foam remains non-tacky for about 10 to 12 minutes and is ready to cut after approximately 30 minutes.

Circle No. 501

Deluxe Hand-Held Shower

A hand-held shower with three spray options is new from Speakman Co.

A Tight Fit

A one-component sealant from Parabond cures to a durable. flexible. silicone rubber upon exposure to moisture.

Designed to offer fast curing and excellent adhesion to non-porous surfaces such as glass, metals, and ceramics, Parabond Silicone is highly flexible and will accommodate joint movement of +/- 25Vo.

It reportedly is ideal for weather sealing, top sealing in glazing applications, waterproofing between glass and aluminum, and sealing around worktops.

Circle No. 504

Chip Off The Old Block

A chipping hammer designed to eliminate handle failure has been introduced by Hy-Tech Machine, Inc.

Household Hardware

A 49-piece selection of door stops and other household hardware items are featured on a new Amerock display.

The Versatile Shower System has five different shower setup options, and comes with a 6'-hose. Its three spray options range from powerful massage to soft spray.

Circle No. 502

Featuring a four-bolt handle design, the tool is available in 2", 3" and 4" stroke versions and in a longreach model for doing floor work while standing upright.

Circle No. 507

The new Heavyweight products include coat and hat hooks. chain guards, handrail brackets, window sash locks and lifu, and 45 brass door hardware pieces.

The selections are sampled on Premier series panels that can be incorporated into new or existing Amerock free-standing bin merchan' disers, with many assortment packages offered from 2 ft. or more of lineal space.

Circle No. 505

Stylish Bath Accessories

Two series of faucets and bathroom accessories have been introduced by Design House Inc.

The 500 Series, which includes lavatory and tub/shower faucets and bath accessories, has a gold and porcelain finish.

The 600 Series has a chrome and porcelain finish with a complete line of bath components.

Circle No. 506

Climbing To New Heights

A new grid support system that reportedly can cut installation time in half is new from Acoustic Ceiling Products, L.L.C.

Designed to use I " of ceiling height instead ofthe traditional 6", the grid system unsnaps to allow panels to be replaced or for access to utili-

the roofing material for fast, weathertight installation of roof windows and skylights.

Designed for installation in roof pitches from 15" to 85", it features a redesigned sill apron with an additional length of pliable pleats that can be easily formed to all types and heights of tile including Spanish and concrete. Side and head flashins pieces form a gutter which directi water away from the skylight and off the roof.

The flashing also features a dual seal where the apron and the sill connect.

Circle N0.510

Rock lt, Man

Getting Plugged In

An easier-to-grip version of the MaxGrip plugs and connectors is now available from Pass & Seymour/ Legrand.

Made with a rugged, internal cord

ties, and accepts any 2'x2' or 2'x4' panel without leveling or hanger wires. It also can be applied to plaster, drywall or old l2'xl2' surface-mounted systems.

Circle No. 508

Wind Breaker

A hunicane panel that is reportedly lighter and stronger than comparable panels is new from Aluminum Service.

Constructed of .50 gauge aluminum, the Anchor Safe'50/50' panel requires fasteners every 12 inches and can be mounted directly to the building, eliminating the need for tracks above and below the windows and doors.

Circle No. 509

Quick Flashes

EDW flashing from VeluxAmerica Inc. interlocks directly with

A personalized decorative rock for identifying a house number and as a creative lawn ornament has been introduced by Flex Moulding.

grip that withstands excessive yanking and abuse, and resists chemicals and impacts, MaxGrip II can be used to replace damaged plugs and connectors.

Circle N0.512

No-Slip Gripper Mat

A residential floor mat for indoors or outdoors is new from Akro Corp. Available in six colors and a variety of sizes, Aqua Trap's mat is bonded to a rubber base with a gripper par

Made of polyester, the buff-colored Decorative Rock has gray numbers, letters or animals. It can be painted or stained to complement the home.

Also available are the Rock Pot and Trunk Pot featuring built-in planters with drainage. The Frog, Rabbit, Deer and Turtle Rock (without planters) come with statues.

Circle No. 511

tern on the back to prevent movement on carpet or hard surfaces.

Circle N0.513

Caulk The Plank

A waterproof hardwood adhesive is new from Bostik Inc.

For bonding parquet, solid strip and laminated plank flooring, UltraSet is used over steel and other substrates in hardwood flooring.

Circle N0.514

Super Steel Snippers

Snippers that can reportedly cut virtually any material have been introduced by Fiskars Inc.

Made with hardened-steel snio

blades with a spring-action handle design, Softouch Multi-Snip Model 7928 has cushioned grips, a loop on the bottom to protect fingers, and a lock that keeps the blades together when not in use.

Circle N0.515

Her-Ticulture

A line of lawn and gardening tools designed specifically for women is available from UnionTools, Inc.

The Lady Gardener line includes both long- and short-handled tools. Long-handled tools: floral shovel, floral shovel with a large D-handle, eight-line level head rake, V-hoe, three-pronged forged cultivator, 4-

pronged welded cultivator. and a poly shrub rake. Short-handled tools: soil knife, garden trowel. six-line level head rake, and a three-line cultivator.

The tools feature northern white ash hardwood handles with a smaller diameter than traditional lawn and garden tools.

Circle No. 516

The collection includes traditional windou' and door surrounds: crown mouldings: wide-corner boards, lattice and beaded soffits. and decorative panels in 5'panel lengths and round. octagon and square dimensions.

Circle N0.517

A Shower A Day

An oval bath with an attached shower combination has been introduced by Jacuzzi Whirlpool Bath. Designed with an angled interior and built-in armrests. the oval bath comes in two sizes: 102"x42"x78" and I l-1"x42"x78".

Circle N0.518

i, t, Cedar-Like Decorative Trim

A decorative panel resembling a cedar shake is new from Wolverine Vinyl Siding.

Featuring a double 6-l12" exposure with a 32" panel. Restoration Shapes is applied over plywood or wood composite sheathing and used for gable accents and trim applications.

Stclinless SteelScrews

Steal Away

An all-steel cash drawer for retailers is new from Westrex International. Available as a point-of-sale system or mounted beneath a counter with optional brackets, the CD2000 Series has a sturdy lock assembly with an

optional open/close sensor. The drawer measures 18.8"x20"x4" and accommodates a removable, non-flammable plastic cash till with six coin slots, five bill slots, and a media slot for added security.

It connects directly to a computer or terminal. Options include an additional cash till, locking till cover, international till, mounting brackets and cables.

Circle N0.519

Rack'Em

An all-aluminum modular ladder rack system for trucks is available from Readins.

SPA-N-DECK

TCR 606 EXTERIOR WOOD FINISH

. Technological breakthrough. o Environmentally safe. r Protects exterior wood up to 5 years. o Water based. . Beautiful semitransparent finish retains the grain's nafural integrity. . Withstands extreme environments.

May be applied directly to New Pressure Treated wood when prepared with Tropitech Wood Surface Prep-no weathering time required. . Available in white, natural, weathered gray, redwood, sedona & custom colors.

For decks, docks, spas, sidings, shingles, fences, etc. TnOPlrEGH

COATINGS & RESEARCH, INC.

The AeroRack is supported by four vertical truss and two horizontal extension beams for front to rear stability and rigid support for longer loads. A removable rear crossmember enables large items to be loaded from the rear into the cargo bed area.

Tough rubber wear strips on each cross member eliminate ladder wear and reduce ladder noise. Stainless steel fasteners attach it to the body, and ratchet tie downs and cargo anchors secure overhead cargo.

Circle No. 520

Mercantile Ave. . Naples, Florida 34104 (9411 436-L991 r (800) 533-8325

MANUS 9z** NON.SLIP SAFETY PAINT

Prevent slip & falls 100% acrylic latex formula offers a flexible, quick drying paint that withstands heavy traffic, will not crack or powder, cleans uo with ease. and eliminates fire hazards and toxic odors. ldeal for wood, concrele, aluminum, fiberglass or primed steel surfaces.

MANUS COATINGS & RESEARCH CO.

3706 Mercantile Ave. . Naples, FL 34104 . (800) 326-2687

Southern Forest Products spring meeting

DOWN SOUTH for the Southern Forest Products Association's spring meeting April 10-11 in New Orleans, La.: (1) Richard Dannenberg, John Wells, Richard Wallace. (2) Alan Wilbur, Steve Bean, Frank Robertson. (3) John Thompson, Mack Singleton. (4) Pat Patranella, Ron Hilliard, John Bullock. (5)

Digges Morgan, Jim Kaake, Skip Seaman, Hany Hardin. (6) Jim McGhin, Joe Henley. (7) Karl Brohammer, Rale Hagel. (8) Sleve Dean, Nan Jones. (9) Vicki O'Neill, Ben & Victoria Stimpson. (10) Mary Hanna, Huck DeVenzio. (11) Jane Yancey, Lee Ashburn, Dick Yancey. (12) John Hammack, Don

Olson. (13) Robert Booker. Clayton Barns. (14) E.J. [angley. Lynda Anthony. Jerry Hingle. (15) Nick Laninaga, Sandy Hardee, Tom Shew, Mark Rees. (15) Ron Coker. Carol Piokins.

(More photos on nert page.)

D Junp

D Stdtng & Rooling

tr Selling Vinyl Doors & Windows

tr Canadian Imports

D Working with Wholesalers

D Julv

tl Engineered Wood Products

tr Material Handling

tr Marketing Cedar Froducts

E Pressure Treated Wood Markets

O Auegsr

(also see

Collins, Tohy Bennetl. (3)John Blades,fiandy

MORE SFPA (also see preceding page): (1) David Younq, Brian Greber, Chase lsraelson, Joshua Tyi'er, Jim Olmedo. (2) The_dlord Joshua (2) Thedlord uollrns, lony uennen. (:t) Jonn tslaoes, F{anoy Barsalou, Kenny Barsalou. (4) Vivian Ragas, Tami Kessler. (5) Larry Lewis, Karl Lindberg. Kail (6) Gene Harris. (7) Jeff Easlerling. (8) Je George Guidry, Jackie Bell.

Depot Drops Cefiified Shelfs

Home Depot has stopped carrying a line ofcertified shelving supplied by Collins Pine Co.. Chester. Ca.

Collins, one of the first U.S. operations to be environmentally certified (see story, p. l4), had been suPPlYing the products to Home Depot for three years.

Collins Pine v.p. of mktg. Wade Mosby denied the Home Depot's accusation of declining quality, and blamed the chain's explosive growth. "Home Depot's a good company, but they're growing fast," he said. "It's either their way or the highway."

Building Materials Software

Iior IBM bmputerc

Designed for buildlng materials retailers and wholesalers, this complete-system includeE point of sale, order processlng, billtng, sophlsUcated pricing (markup, markdown, contracL quantity breahs, etc.) accounts receivable and credit, inventory control, purchase order control, sales analysis, accounts payable, general ledger. Easy to use, completely integrateda sin$e transaction updates all relevant data. Call or wrlte:

Mass Systems Co., Inc.

14 Douglas Rd., Lexington,M'AO2lT3 617-674-1055 Lo

O Moulding & Millwork

U Tools &,Hardware, D, C'ornputeil.S of,tlryare

NEW LITERATURE

Looking Ahead

A l6-p. color brochure showcases the 1O0-year history and future of wood treater, chemical licenser and timberland manager J.H. Baxter, 1700 S. El Camino Real, San Mateo, Ca. 9,1402; (800) 780'1073.

Western Lumber Buyer's

A 28-p. 1997-8 western lumber buyer's manual is free from the Western Wood hoducts Association, 522 SW Fifth Ave., Portland, Or.972O4; (503) 2243930.

Certified Doors & Windows

The 1997 Hallmark Certified Products Directory is $7.50 from the National Wood Window and Door Association, 1400 E. Touhy Ave., Des Plaines, Il. 60018; (847) 299-52n.

Safety On The Jobsite

The "Jobsite Safety Handbook" is $15 from the National Association of Home Builders, l20l l5th St., N.W., Washington, D.C. 20005; (800) 223-2665.

Industrial Door Guide

T\e 1997 industrial door buyer's guide is new from Norfield Industries, Box 459, Chico, Ca. 95927; (800) 824-6242.

Handy Ergonomic Tips

A 12-p. hand tool ergonomics booklet is $l from Stanley Tools, 600 Myrtle St., New Britain, Ct. 06050; (203\ 225-5lll.

Faux Finishing

A 20-p. faux finishing guide is free from The Flood Co., Box 2535, Hudson, Oh. 44236; (800\ 32r -3444.

Keep In Step

Six new 80-p. Black & Decker Quick Steps guides, covering doors and windows, built-ins, porches and patios, roofing and siding, decks and masonry, are $9.95 each from Cowles Creative Publishing, 5900 Green Oak Dr., Minnetonka, Mn. 55343; (612) %97m.

Light The Way

The 200-p. "Lighting Pattern Book for Homes" is available from the Lighting Research Center, Rensselaer Polytechnic Institute, Troy, N.Y. 12180; (518) 2768716.

Felt Right

A fissured wet felt ceiling tile brochure is new from The Celotex Corp., 4010 Boy Scout Blvd., Tampa, Fl. 33607; (813) 8734230.

Hands On Approach

A 4Gp. gloves and accessories catalog is available ftom Wells [-amont, 6640 W. Touhy Ave., Niles, Il. 60714 (847) 6478200.

Brazing Flux Tips

A high-temperature brazing flux brochure is available from Superior Flux & Mfg. Co., 95 Alpha Park, Cleveland, Oh. 44143; (216) 46t-33t5.

Tractor & Garden Videotapes

A 35-minute lawn tractor and 22minute garden tractor videotape are available from Garden Way, Inc., One Garden Way, Troy, N.Y. 12182; (800) 828-5500.

Panic Hardware Bulletin

The 5th edition of the "Standard for Safety for Panic Hardware" is $95 from Underwriters Laboratories Inc.. 15 Invemess Way E., Englewood, Co. 80112; (800) 8s4-7179.

Innovative Door GD'ROM

A fiberglass and steel entry door systems CD-ROM is available from ThermTru, Box 8780. Maumee, Oh. 43537:' (419) 891-72100.

Specialty Nylon Fasteners

A 3Gp. polymer panel fastener catalog is available from Amifast Corp., 2210 Denton Dr., Austin, Tx. 78758; (800) 835558 l.

Training Sessions

A 4-hour training video series featuring consultant Michael Marks is $625 from the National Association of Wholesaler-Distributors. 1725 K St.. N.W., Washington, D.C. 2O006; (2O2) 872-0885.

A/R Protection Kit

An accounts receivable protection kit is available from Credit Manager's Survival Kit. Box 6625. Madison. Wi. 53716; (608) 222-3676.

Taking The Heat

A revised thermal insulation/finish boards brochure is available from The Celotex Corp., 4010 Boy Scout Blvd., Tampa, Fl. 33607; (813) 873-4230.

ARCHIT€CTUru AESIRACT cttortr corrurt[ cfluxc ?tooucr

Moulding & Millwork Merchandising Tips

When designing your moulding merchandising prograrn, GeorgiaPacific advises to keep the following goals in mind:

Create a self-serve environment to minimize the need for sales assistance.

. Maximize visibility of bin signage.

. Help the consumer identify the product needed for his particular project. Use section signs to group various moulding uses under major categories, such as ceiling treafinents and

base treatments, and profile cards to show what a profile looks like and where it is most often used.

. Promote moulding project ideas including built-up moulding designs.

. Provide d-i-yers with pocketsized, step-by-step instructions on finishing and installing moulding.

Broken bundles or full bundles-with truckload pricing on all items

Servicing Louisiana, Texas and Mississippifrom our Opelousas Distribution Center since 1938

Trex decking

Maxiplank fiber cement siding

Redwood

Douglas fir

Ponderosa pine

Mahogany

Spanish Cedar

Parana pine

Southern pine boards

Cypress

Laminated beams

Lauan plywood

Fir plywood

Oak flooring

Western red cedar

SYP Direct T/L Shipments 1' & 2' C&Btr - #4

All SYP Pattems Available

Our,,,nCwly, opened:l:Dellm. .Rdoad trtrATUHilNG:

W BIIYERS'GUIDE

ALABAMA

Brungarl Equipment .......(205) 5202000

Gcal Southem Wood PreseMng..................(800) 6i*7539

Jenkins Manulacludng Co..............................(205) 8i11.7m0

Miller Mill Co., T.R... .......(334) 867-4331

Soulheast Wood Treating...............................(800) 444{109

Sldngilellow Lumber Co., lnc. .........................(800) 82t9100

Wdker-Williams Lumber Co...........................(800) 727-9007

Wey€rhaeuser C0................(800) 541"4825 (205) 381-3550

ARKANSAS

Anhony Forest Produds Co. .......(M\ ?21-2326

Bean Lumber Co., Cutt .......(qcf}232-2326 (800) 482-2352

Hixson Lumbsr Sales (Magndia) ...................(fi11 M7e0

Hixson Lumber Sales (Pine Blufl ..................(501) 53$1{16

Hixson Lumber Sales (PlurneMlle)................(501) 35+1503

King & Co.......,.....................(800) 64$9530 (501) 7s4-6(F0

Weyefiaeuser Co. ........(800) 64$1515

While River Hardwoods ..(800) 558{1 19

FLORIDA

Bontel Faslener C,0rp...........(800) 241{790 (813) 54ffi667

Brungarl Equipment .......(813) 6236700

Building Products of America.........................(800) 962-1518

CSDCompuler Syslem Dynamics.................(,|04 788-1003

Dataline Corp. ................(800) 72$3676

Dixie Plywood Co. (Fod Laudenhle) .............(305) 5836551

Dixie Plywmd Co. fiampa)............................(81 3) 6226360

Hoover Tr€ated Wood Producls, Inc..............(9(X) 25&7818

Robbins Manu|actudn0 ..................................(81 31 971-3030

Southem Pins lnspection Bureau...................{s04i 43+zst t

South€m Wire Clotr Co.......(800) 345-6589 (305) 68&2572

Tropilech Coalings & Researdr, Inc...............(800) 5338325

GEORGIA

Atlas Bolt & Screw.. ........(800) 321t846

Bowels & Co., Ridrard...................................(404) 81 S1600

Buil Lumber Co...... .......,(706) 678-1531

Cameron Ashley..... ........(4Ol) 35$9219

Cotler & Co. firue Value)..............................

Cslcompuler S)stem Dyoamics................

Dixie Prywmd & Lumber Co.........--.-.-.--.

Frtrgenld Foresl Prodrcb

Geoqia-Pacific........

Hk*son Corp. (Wolnun).....................

xoover rreaied wood Fidds....:.::.:::::::::.:

lnnorCorp., J.M.....

Inlana Lurtemgs nnd hsJrfics......

weyatfuase (Ourlfr ) ...(8m) S2@9 Wsyofiaaa€r Co. (Gncsoco)..................

Wilfums LuberCo. d t{ort Ctfia. hc Wenn lhndE......

oKtAltour

qo&r q€ok VYtdosalo (CIdalg|I|a CfD.-.-. Cethr Cm* Wtdesab, lrE' (T$al .........-.. RqnG & Pcrbr..............................:...

Kentucky Cedar Producls, Inc........................(W2l 87*2718

Ladnated limber... ......(606) 86+5131

LOUISIANA

Dyfte Industries........ ......(501) 73S8500

Elder Wood Prss€Mng........(e,00) 167{018 (318) 96+2196

Gaiennie Luntor Co ......(318) 91&366

Lahyene Woo+Worfs ..(318) 2335250

Martin, Roy O. ......(800) 2S95171

Southem Pins Comcil ...(501) 113-{,18f

W€yerhaoussr Co................(8m) 783-6806 (501) 7336800

willamens In&stries .....(318) 2556258

iltsstsstPP!

Forestry Supplie]s, Inc. ...-...-...-.--.--.........(601) 35+3565

Hood Intustfies....... ......(601) 73ffi71

TENIIESSEE

cantm [m$er co. .............(8(n) 22F66',' tldslon &ddes

WemtlanftgHdSil|fi

Mfrfrk Sahs -......

T16 Jdsl Uadlld|

Weyerfiaeuser Co................(800) 752.dl32 (5m) S&3$1 TEXAS

Co................(8q)) 512€S8

q/sflrs hc............... H*_3 Dean turbor

Attarcas Foosr

Di$Ptydco.(IH6l

Dilio Pfymd Co. (llqEurl ..-.-.--...-.-..

Dnie Pt'd Co. (Sar Ar|l[b).....-.-.-...

Easler Fo|Es Pmtuls......{m} $O3176

G€di Slbfl|s Sdtmrs -.:-.-.-..

Crrr*r Linter Saos, tn..tmt niiiSi6 Griurio Lrrter hc..(ml m-Se6 llorson ntoo(bdl hc.......(ml 3@-1612

IntemdinalW. Ja*sori-utdd-'wilrd;irrrtil::

LunborTag Spochlbs Co. (mlrt{X)s{ lrcid'gs q ltu( hc ....(m) aA.{nA

RoJnG & Pobr......................-.---.-.-.-

tiirpon Stmg"fn.

Snardy For€d Pr0d6.......--..

Spilkhc.............

Slsrarl & Sbrsrsdr ilad tffi{-.-

Teg+hbnd Foosf PodG Cap.

Uriw|salFdd

Wb}r haasof Co. (Carfr.t) ..-.*.......

We'€fiaqaor Co. (E ho).........-.....*

WoodfucfinCo

VIRGINUI fuiodcan nood Pr€osfi€|s ffia-,.*

Classified

Advertis

HARDWOOD PANEL BUYER: Growth has created an opportunity to add this position to our purchasing Staff. Qualified candidates must have 5 plus years of hardwood panel buying experience, self-motivated, hard-working, and seeking to be part of a growing business. This position is located in High Point, N.C., and offers a competitive salary and comprehensive benefit package including 401(k) and profit sharing. Submit resume to: McEwen Lumber Company, c/o Dick Schram, P.O. Box 950, High Point, N.C.27261, or fax to 910-472t&9.

PAN PACIFIC Forest Products, a growth company celebrating its 10th anniversary, is seeking professionals to join our sales force. Establish your exclusive customer base from one of our three offices in Oregon or one in Florida and enjoy one of the industry's best compensation packages. If you have profcssional sales experience and are interested in joining our respected team, send your resume to: Pan Pacific Forest Products, lnc., P.O. Box 1507, Bend, Or. 97709, Attention: .Sales Manager, or call Ron Hanson, (800) 776-8131.

VINTAGE DOUGLAS FIR DECKING.

3"x4" 3'to 20'T&G DFfloor deck. Grade is equivalent to D Clear. Stock is over 100 years old and is in excellent condition. Manufactured to lay up as 4" thick floor. Price is $375lm

F.O.B. Bend, Or. Deschutes Pine Sales, lnc., (800) 547-5660.

Twenty-five (25) words for $23. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line, $6. Box numbers and special borders, $6 ea. Col. inch rate: $45 camera-ready, $55 ifwe set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Make checks payable to Cufler Publishing, Inc. Mail copy to above address, FAX to 714-852-0231 or call (714) 852-1990. Deadline for copy is the 20th of the month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

MERANTI PLYWOOD, LFE glue, waterstains on face, smoke on edges. $85/IvI for 2.8mrn" $l00A,I for 3.6mm. All 4x8. 10 T/Ls available. (904) 388-1501.

ESTABLISHED building supply company. Large showroom and a lot of storage for building materials. Located in growing city 80 miles N.E. of Dallas, Tx. Century 2l Hometown, Fred McCoy, (903) 885-8616.

\ilANTED: Plywood/OSB strips, drops; sound, square, uniform, dry, thickness l/4 ttrottgh23132. Prefened width, 3-ll2, 5-l2-or wider. Length 32 to 96 inches or longer. Mixed or truckload. Send price and availability to FAX #901-682-8501, or mail to: Lumber Source, 4746 Spottswood, Memphis, Tn. 381 17. Phone (888) 57 6-8723 (LSOURCE).

Obituaries

Stephen Halsey Conger, Sr., 69, vice chairman of Coastal Lumber Co., Weldon, N.C., died of a heart attack Feb.25 in Augusta, Ga.

He joined Coastal Lumber in 1949 as a forester, leaving the company to join Georgia-Pacific. In 1953, he rejoined Coastal as sales mgr. In 1959, he purchased the company with two partners and was named exec. v.p. In 1993, he retired and was made vice chairman and named to the board of directors, executive and management comrnittees.

He was on the board of directors for the National Wilderness Institute, was a director of the Forest Products Group, past executive committee member of the AF&PA International Trade Council, and president of the Southern Cypress Manufacturers Association.

Raymond L. Breland,6l, founder and president of Breland Building Supply, Philadelphia, Ms., died of heart failure March 19 in Union, Ms.

He started as a salesman for

Jackson Sash & Door, Jackson, Ms. In the 1960s he founded his company, opening a second location in Union in 1971. He retired from the company (now called Breland Construction) in the early 1990s.

He served as president of the Mississippi Building Material Dealers Association in 1980.

Robert F. Eson, 83, former president and chairman of Huttig Sash & Door Co., died of cancer Feb. 7 in St. Louis, Mo.

He joined Huttig in 1939 as a salesman for subsidiary Birmingham Sash & Door Co., Birmingham, Al. He was promoted to sales supervisor, and then general mgr. in January 1951. In July 1963, he was named general sales mgr. and v.p. and relocated to Huttig's St. Louis headquarters. In November 1963, he was promoted to president and ceo. In January 1978, he became chairman, retiring the end of that year.

Benjamin Franklin "Frank"

Garrison, 78, partner of Garrison Bros. Lumber, Eufaula, Al., died of Parkinson's Disease March 4 in Eufaula.

A native of Carrollton, Al., he joined the family-owned company in the 1940s.

Harrell I. Hamillsn, 58, salesman and product manager for Champion International Corp., Jacksonville, Fl., died March l8 in Jacksonville.

Born in Jefferson County, Fl., he served in the U.S. Air Force after college, joining Qftrmpion's inside sales team in 1965. He was later named southern pine plywood salesman and product manager.

Jimmie Dale Tapp, 63, warehouseman for Cedar Creek Lumber Inc., Oklahoma City, Ok., died of cancer Feb.24 in Oklatroma City. He started at International Paper, Oklahoma City, in the warehouse, joining Cedar Creek in 1992. He retired from the company in 1995.

Stiff Sentence For Tree Thief

In perhaps the first timber theft jury trid in Arkansas, a 28-year-old El Dorado man was sentenced to 20 years in the Arkansas Department of Corrections for illegally cutting trees from Anthony Forest Products Co. forestlands.

For stealing an estimated $93,000 in hardwood and southern pine timber, the man received the maximum sentence.

EAX to 71,4-852-0231

or call (714) 852-1990 or mail to Building Products Digest" 4500 Campus Dr., Suite 480, Newport Beach, Ca.92ffi-1872

Building Products Digest - May 1997

Ad Index

For more information from advertisers, we FAX Responsc nntben in hwkcts.

Advantege B.cincrs Computer Systens [f021

All Americrn Wood Rctirtcr [fOfl*?

Anthony Forest hoducts Co. If06l -?

Been Lumbcr Co, Ctrt If|Xl---J

Borie Sirne henge [f05l -.............-..-f

Britt Imbcr tf 2tl ...............--....-..-.3?

Brungrrt Equipment [12|| .............-.3f

Buitding hoduc-ts of Amrice [11t Jl

Cox \ilood kcscrvirg Co. lf6l.-*..-t

Crumpler Ptsdc Pipc, Inc. [1121.*1t

Dean Lumbcr C.o. lf8l--..-..-.-4

For more information on products or companies (see list at right), circle the appropriate Reader Service

News or Comments? We welcome your ideas about particular articles, the magazine, or news of your company (promotions, new hires, expansions, acquisitions, etc.):

Dimemions [f2!)l -.* *---.*37

Dodge F.W. [Il2].-Cover [9

Expoheview C-overII

Flshman Merhering Serviccq Bill---25

ForesFy Supplieng Im. [UU.*--ft

Gaiennie Lumber Co. [133] .*.-..-..-.33

Euse Industries (lf,egnctic hsh Broom) [f0![-f7

Eoover Trealcd Wood hoducts lrr4I

Jsnkine MfS. Co. [30] **Covcr ltr

KinS & Co. (IhermoTilel UI2'|----..A

Mass Systems Co, Im. U5l**-Jf

MariTile Inculo, ll3, 116, ll9l*l7,lg,2l,2l

Mellco, Inc. IBU.--Cover III

Pacific MDF h.oducts IDc. Ilf4.-..-.Zl

Reyonier tf20l--*..-..-..-.-.24

Stewart & Stevcnson Meterid Eendling If24

Sure-Wood Forcsl

SwanSecrre [Dfl hoducts [ffEl..--23

Tropitecl Cosrings & Research Inc. tr24l..-.-.--

Tubafor If 2q ---..*-..-..-.................33

Van Keppel Lifiruck On1.......-......-.9

Weyerbeeuser Co. [0!*---Cover I

YYbite River Herdwoods tf8l.-..---..29

Wrenn Eendling Onl .-..-..-..-..-.....34

you're tired of the same old choices, then deal yourself a new Ihand with Monarch Windows and Patio Doors. These products have been built with a history of quality craftsmanship since 1888.

Whether your needs are the typical standard size double-hungs or casements or a selection from our complete line of half circles, ellipticals and other custom millwork (all of which can be made to your specifications), we at Monarch Windows can give you the winning hand.

If you feel that quality, on time delivery and price are important factors in choosing your window and door supplier, then call us for the complete story of how Monarch Clad and Wood Windows and Patio Doors can add profitability to your sales.

Introducing Timbe/rbchrt, the next dimension in decking alternatives

It's the Perfect combination of materials technology and the traditional warmth and beauty of wood. TimberTech*, the new wood./polymer composite from Crane Plastics, is a revolutionary innovation for dedcs. Engineered for maximum strength-to-weight efiiciencies, TimberTechrM features a unique T&G configuration that eliminates visible fasteners and gives deck surfaces the look of an indoor floor.

TimberTechru is extremely moisture-resistan! and won't splinter, split, decay, or walp. The original warm brown color weathers to a silvery gray. Painting, sealing, and staining are not required.

The next dimension in alternative decking will be available now!. Call Mellco today to find out more about TimberTechru and the Charter Dealer program for TimberTechrM

F.V. Dodge is the leader in construction information. For over 100 years, no one else has even come close to matching F.V. Dodge information for sheer volume, consistent accumcy and everyday usefulness in winning new business. You get exactly what you need, when you need it, in the form that works best for you!

IlOdgg llataUne" provides on-tine access ro the powerfirl F.V. Dodge database instantly - a PC with Windowr'".ri " modem are all you need. Design search criteria that best suits your business needs. Automatically connect with high quality project leads that will help your business stay ahead of your competitors.

DOdge RepOftS LT provides cusromized information downloadec directly to your PC by E-mail that builds your business by connecting you with the leads at the projecr suge most important to you. Dodge Reports delivers the same information every day by U.S mail.

Ilodge Gustom tlailedng Serrlces

customizes Dodge construction information to fit your company's exact criteria. From on-line or E-mail to any printed form, we'll deliver it to you as frequently as you tell us you want it.

Call today for more information on how F.uf. Dodge can give your business a towering advantage over your competition.

l-900€25-2030

F,W.Dodge: The one source for the infomatidn you need to bui your business.

McCraw.Hill Construction lnfordation Crouo