Irons & Estates Partnership Guidde

Partnership Guide

About us

We specialize in Country Club community Real Estate

Irons & Estates was founded by Broker and Owner, A.J. Powers. A.J Powers, is a Real Estate veteran with over 15 years experience in the Residential space. He has been a part of some of the top organizations and teams in the industry including the #1 team in San Diego County (per The Wall Street Journal). He was introduced to the game of golf at the young age of eight and quickly became obsessed with everything that came with it. He played competitively from the age of 10 all the way through High School. When faced with the tough decision of pursuing golf or Real Estate as a career, he chose his love for Real Estate. After 15 years of success in Real Estate and joining The Bridges in 2018, he realized that he had been missing an opportunity to combine his two passions into one. That is when Irons & Estates was born.

Luxury Real Estate, ofcourse

We’ve helped over 4,000 people buy or sell since 2008

Our Vision

Provide specialized services and partnerships exclusively to San Diego’s top Golf Course communities

Irons & Estates exists to provide a superior service to homeowners and buyers who live in or would like to purchase in a luxury golf course community. We specialize in white glove service and separate ourselves from other real estate professionals through our knowledge of each club and their benefits. By focusing exclusively on these communities, we can provide a much higher level of service, superior market data, higher connection to our client’s needs and go deeper with their interests, needs and lifestyles.

Luxury real estate needs a shake-up and we’re going to be the ones to do it…

Our Passions

Real Estate needs people who care more.

Having been in the industry for 15 years and owning brokerages for 7+ years, AJ has seen thousands of Agents come and go. He is obsessed with creating the best experience possible for clients and continuing to raise the bar. Our team is committed to results and our 170+ five star reviews show that. Whether it’s creative marketing plans or problem solving difficult transactions, we’re here to show you how it’s supposed to be done.

The game of golf is unlike any other game.

We want to give back to the community and ensure that our youth continues to be introduced to and fall in love with the game. We will set aside a portion of each commission closed to go to a charitable cause of either youth golf, a scholarship for a deserving high school student, or to sponsor a high school golf team that is underfunded

Autism and it’s impact on AJ

AJ’s daughter, Cameron (4), was diagnosed with Autism in 2021. She has been fortunate to have received early treatment which is something AJ is very passionate about and wants to continue to raise awareness and funds for.

“Golfing with friends is one of life’s great pleasures. It’s a time to make memories and build character.”

Who is our targetmarket?

What makes us different

The typical Real Estate Agent doesn’t understand that effective marketing is when you go deep and not wide…

We run our business like a business. As elementary as that seems, the real estate industry is made up of a lot of people who hold a license but have no idea how to run a business. Our team understands what it takes to run a successful and scalable business which starts with understanding who our target market is and how to effectively market to them.

1.3m

Total homes in San Diego County. The average Agent has no target market, but just hopes to sell a few of these homes each year.

0-2

Sales per year. That’s the average number of closed transactions Agents in San Diego close annually.

? The average Agent has no idea where their next deal is coming from because they have no business or marketing plans.

Why you should consider partneringwith us

Let’s win together…

I’ve had a TV show, radio show, hosted podcasts, sent direct mail, social media marketing, Google PPC, have an in-house media team, but there’s always been on thing that outperforms all those marketing tools…

Relationships.

The most success we have had in building our companies has been through relationship building. We’ve built relationships with professional partners, communities, vendors and clients for the past 15 years and there has never been anything with a better ROI. That is the approach we have taken with Irons & Estates. We want to build relationships with our target market and at scale. The best way to gain credibility and familiarity is to partner with quality people who can add value.

One of the biggest “aha moments” for us came about 10 years ago when we went down the path of requesting reviews from our clients. It was clear that it was far more powerful for someone else to share how great we were, rather than us tell our market how great we were.

That thought process led us to other avenues such as TV and Radio where we were able to bring on guests who could bring value to our database and allow us to share how great they were which helped them all obtain new business. It’s social proofing and it works well, really well.

As a partner of ours, you get to share your expertise with our database which not only puts you in front of new customers, but in this scenario, you’re not selling yourself at all. Rather, we’re telling our database how great you are!

Piggyback on our marketing to put your messaging in front of an affluent market at nocost to you.

Create content

The core of our marketing plan revolves around your articles, blogs, videos, etc… Our team will work with you to discuss a content strategy if needed.

Share with us

Once your content is ready, you will submit it to our team and we’ll do the rest.

Let us distribute it

We’ll add your content to our direct mail, website, eNewsletters, social media and digital magazine. We’ll also tag you in everything.

Marketing

The key to good marketing is consistency. We have a tailored marketing plan in place for our target market.

Our 4-prong approach

Dynamically whiteboard magnetic ideas rather than 24/7 niches

Partnerships

Our partners are the backbone of our business. Whether it’s providing services to our clients or education to our database, we are all-in on this together.

Content

People only care so much about real estate. Our content revolves around what THEY care about.

Lifestyle, investments, travel, experience, etc…

Events

Private events are one of the best ways to get in front of clients. We host these every quarter at a minimum and we go all out…

What we do with your content

We have a saying with our media team which is “it doesn’t matter how good the content is if no one sees it”.

Don’t let people tell you direct mail is dead, because it’s alive and kicking. We add a snippet of your feature to our mailings and include a link and QR code to drive traffic to your article on our website

We release a weekly eNewsletter with key real estate updates along with featured articles.

We post all of our features on our website. We won’t limit you either.

If you’ve got a lot of great stuff to share, we’ll post it.

Every quarter, we put together our Digital Magazine, The 19th Hole. This is a high-quality interactive reader which allows for both articles and videos. A great place to add special offerings!

Who is a good fit for us?

If our audience cares about what you have to say, you’re a good fit for us!

We’re looking for committed partners who will curate content at least once a quarter, but ideally monthly for us. We’d love to go much deeper with our relationship as well to see where we can help each other grow. Examples of industries: Travel, golf, apparel, investing, tax, estate planning, trusts, M & A, luxury automobiles, entertainment, fine dining, wine, health & fitness, interior design, technology, etc

Lifestyle,

experiences, health & fitness & more…

20k+ Database

In addition to the 5,000+ homeowners we are targeting, we also have an existing and growing database with more than 20,000 people in it.

Agents suck at marketing

TRADITIONAL AGENTS:

Look at me

Agents believe that homeowners want to see them all the time. What they’re doing. The homes they sell. That gets old and fast…

Stuff the consumer

could care less about

Magnets, calendars, pens, and other junk. Because most agents don’t have an “ideal client”, they don’t know what they consumer really wants.

Stuck in their ways

62% of real estate agents are over 60 years old. They’ve done things the same way forever and the thought of learning new methods is daunting.

GIVES A S**T THAT NO ONE AGENTS WON’T ACCEPT

ABOUT THEM

We do things differently…

IRONS & ESTATE S

Lead with value

We’ve spent countless hours not only researching, but with our ideal clients to learn more about them, what they care about and what they would like to receive

Be the hub

The #1 way we have built our business is by having quality vendors and partners. When anyone in our database needs anything (plumber, CPA, etc…) they come to us

Create synergy

All great partnerships have synergy. Let’s find ways to create strategies that benefit everyone involved.

We’re non-marketing marketers

Additional Partner Perks

Exclusive

Get exclusive placement with on our website along with standalone features

More reasons…

We want to be an invaluable real estate partner to you.

Here are some of the ways we can add value to your business. Additionally, we’d love to build upon this and we’re always open to new ideas that make sense…

Distribution

We’ll distribute your curated content to the over 5,000 homeowners in Country Club communities at no cost

Access

Freedom to create marketing and/or special offers to send to our database

Partner events

Get access to our partner events and exclusive network

Private events

Get access to our private client events and ability to contribute (*some events require contribution)

Strategic prospecting

Bring our strategic prospects to The Bridges (golf or entertain)

Database Synergy

Our Database

Your Database

Other Partner’s Databases

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

A few more reasons to work with us…

Our Unique Listing & Sales Programs

When it comes to providing superior results, we know that having extraordinary marketing plans and comprehension of leveraging relevant marketing platforms is key in today’s Real Estate space. As we said earlier, we’re here to revolutionize the way thi ngs are done.

D.R.I.V.E. Program

Staging & Pro

everything

• Staging

• Photography

• Videography

• 2D & 3D models and virtual tours

• Launch events & more…

(renovate)

Our D.R.I.V.E. (Determine Renovations to Increase Value Efficiently) program is a start to finish concierge program designed to help you add value through strategic repairs and updates.

Results Based Commissions

With our Results Based Commissions program, we have transformed the fee process, making it directly proportional to the exceptional results we deliver.

Request a copy of our unmatched Marketing Plan

“It is better to fail in originality than to succeed in imitation.”