PHOTOGRAPHY

Professional photos should be taken regularly to keep content fresh. When selecting photos that are not professional, always aim for high-quality images incorporating diversity, both in offerings and guests. Photos should feel authentic and depict engaging situations.

Do

■ Select photos that help tell a story.

■ Choose images that are colorful and lively.

■ Give credit to the photographer in the caption.

■ Use images that are bright and have natural light.

■ If editing is needed, focus on exposure and shadows, ensuring photos are bright and vibrant.

■ Don’t be afraid to mix things up: candid shots, action shots, posed shots, etc.

Don’t

■ Use black and white or sepia tones.

■ Use images that have clutter or distractions in the background.

■ Select photos that feel uncomfortable or posed; this distracts from the viewer’s experience.

■ Use images that look plain, fake or blended together.

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