
1 minute read
PHOTOGRAPHY
Professional photos should be taken regularly to keep content fresh. When selecting photos that are not professional, always aim for high-quality images incorporating diversity, both in offerings and guests. Photos should feel authentic and depict engaging situations.
Do
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■ Select photos that help tell a story.
■ Choose images that are colorful and lively.
■ Give credit to the photographer in the caption.
■ Use images that are bright and have natural light.
■ If editing is needed, focus on exposure and shadows, ensuring photos are bright and vibrant.
■ Don’t be afraid to mix things up: candid shots, action shots, posed shots, etc.
Don’t
■ Use black and white or sepia tones.
■ Use images that have clutter or distractions in the background.
■ Select photos that feel uncomfortable or posed; this distracts from the viewer’s experience.
■ Use images that look plain, fake or blended together.

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