OVERVIEW

The Fresh Food Box program is an affordable way for individuals and families to gain access to fresh fruits and vegetables. Through this program, individuals can place an order for a Fresh Food Box and pick it up at a local FoodShare SC hub or at a partner site. Boxes can be purchased with cash, card or SNAP-EBT.

Through a grant with SNAP-Ed Connection, FoodShare would like to increase awareness of this program among the target audiences to attract new customers. It would also like to retain current customers.

This plan includes tactics that will increase awareness of the Fresh Food Box program among new customers, help retain current customers and make overall marketing efforts more cohesive.