MEASURING SUCESS

MEASURING SUCCESS

METRICS

Monitor engagement on each platform. ■ Understand what posts work best on each platform. ■ Check website analytics if you make posts with links to the website to see the post was successful and pushed traffic back to your website.

ENGAGEMENT

Who interacted with the content?

■ How many people engaged with the content (likes, comments, shares, engagement rate).

AWARENESS

Who saw the content and to what extent?

■ Total Facebook impressions. ■ Number of Facebook unique users reached.

■ Total Instagram impressions.

CONSIDERATION/CONVERSION

Who took action? ■ Total Facebook page likes/follows. ■ Total Instagram followers. ■ Total clicks to links from posts.