CONTENT

The content threads listed are selected specifically for the messaging strategy and key target audiences outlined previously. It’s imperative that each post adheres to approved content themes and reinforces what FoodShare SC would like each audience member to think, say or feel when engaging with your posts.

GENERAL AWARENESS: WHAT IS A FRESH FOOD BOX?

■ This thread will be used to bring awareness to the Fresh Food Box service that FoodShare

SC offers. It’s important that FoodShare SC followers understand what this is and how it can work for them.

■ This content thread speaks to both audiences as well as current customers, potential customers..

■ This thread also speaks to the community atlarge who may want to get involved either as a volunteer or advocate for the Fresh Food Box program. Post Ideas:

□ A Fresh Food Box is more than just a box of food. ��

It is confidence, nutrition, a healthy choice and so much more. Learn more about our mission at foodsharesc.org.

□ Through our Fresh Food Boxes, FoodShare ensures that a number of communities have access to fresh, healthy, affordable food options. This then creates healthy lifestyles and empowered community members. #OurMission

□ When you purchase a Fresh Food Box, you’ll receive fresh fruits + veggies along with recipes on how to prepare nutritious meals with those items you’re taking home. Fresh Food Box = Healthy Food Choices ��

Hashtags:

#FreshFoodBox #FoodShareSC #FoodShareMission #OurMission #MoreThanABox

PRODUCE OF THE WEEK

■ This thread will be used to show off the weekly

Fresh Food Box contents or highlight a single type of produce along with more information on the benefits of the produce and how to use it.

■ This content thread speaks to both audiences. Post Ideas:

□ This week’s box is a summer treat with fresh peaches and summer corn! We’ll also have cantaloupes, red onions, lettuce, cherry tomatoes, bell peppers, kiwi, bananas, cucumbers and garlic! It’s a box full of healthy goodness at an amazing cost! �� □ Fruits and vegetables are an important part of an overall healthy eating plan because they’re typically high in vitamins, minerals and fiber and low in calories and saturated fat. Add that to the portability of the sandwich and you’ve got a great meal! �� □ It’s Wednesday and that means fresh produce with the

Good Food Market at Your Dollar Sto’ at 3017 Farrow

Road, Columbia, SC 29203. Swing by and check out the great stuff going on in the neighborhood! #shoplocal

Hashtags:

#FreshFoodBox #FoodAccess #FoodShareSC

FRESH FOOD BOX RECIPES

■ This thread will be used to further spread the message that the Fresh Food Box is more than just a box of food. Sharing recipes and providing solutions on how to use the produce to make nutritious meals can encourage key audiences to come out and purchase a box. This thread will also provide ideas on what to do with unused/ unwanted produce.

■ This content thread speaks to both audiences as well as other potential customers. Post Ideas:

□ When your Fresh Food Box gives you lemons.... ��

One of our favorite ways to use this tangy fruit is in a Summer Veggie Salad! Click this link to follow our savory recipe: foodsharesc.org/recipe-collection/ summer-veggie-salad

□ A cool, sliced pear is definitely a tasty snack, but have you ever tried one… grilled? Ingredients needed: a pear, canola oil + a little brown sugar. Learn more at the link in our bio! �� □ Cooking a plant based burger doesn’t have to be hard!

Let us walk you through our ‘extra easy black bean burger.’ Full recipe ➡ https://foodsharesc.org/recipecollection/extra-easy-black-bean-burgers/

Hashtags:

#FreshFood #FreshRecipes #FreshFoodBox #HealthyRecipes #FoodShareSC

IN THE COMMUNITY

■ This thread will be used to show FoodShare SC and partner hubs in new or different communities or out at community events.

■ This content thread speaks to both audiences as well as other potential customers and volunteers. Post Ideas:

□ If you live, work or just hang out in the Irmo area check out the FoodShare Good Food Market on Saturday,

July 23 at the Irmo Community Garden’s Farmers

Market!

□ No better way to spend our Saturday than hanging out at the World Famous Pageland Chamber of Commerce’s Watermelon Festival in the self proclaimed Watermelon Capital of the World,

Pageland SC. FoodShare Chesterfield is out here spreading the word about the Fresh Food Box and all that we do. What a beautiful day! �� □ We are so thankful for everyone who came out tonight for our “Taste the State” event at Odd Bird Books. ��

Hashtags:

#FreshFood #FreshFoodBox #FoodAccess #InTheCommunity #FoodShareSC

#DYK — DID YOU KNOW?

■ This thread will be used to highlight key facts and statistics about the Fresh Food Box program and SNAP-EBT education.

■ This content thread speaks to both audiences as well as other potential customers and volunteers. Post Ideas:

□ #DYK that just this year, we have sold over 10,000 Fresh

Food Boxes to community members? ���� □ 600 pounds — that’s how much fresh romaine lettuce was packed into Fresh Food Boxes on assembly day! #DYK

□ Summer in the South means peaches! #DYK South

Carolina produces more peaches each year than

Georgia? South Carolina peaches are in the middle of their peak season and folks will get them in their

Fresh Food Box next Wednesday! Let’s hear it for the peaches! ��

Hashtags:

#DYK #FreshFoodBox #FoodAccess #FoodShareSC

REMINDERS

■ This thread will be used as reminders for order deadlines and pick-up days.

■ This content thread speaks to both audiences as well as other potential customers. Post Ideas:

□ Make sure you place an order by July 21 to get your fresh, affordable Fresh Food Box of fruits + veggies!

Visit our website for more info: foodsharesc.org

□ Tomorrow is the day! Even though there’s rain in the forecast, your #FoodShareSC fam will be out with your Fresh Food Boxes! ��

Hashtags:

#FreshFoodBox #FoodAccess #FoodShareSC