SOCIAL MEDIA TEMPLATES

To easily share answers to frequently asked questions, preview an upcoming Fresh Food Box or highlight a customer or volunteer, templates should be used to keep messaging consistent and on brand.

A good website to keep templates on is Canva. Canva is a great tool to use for creating infographics or photos with text overlay. There are a few best practices to take when creating a graphic in Canva. Also note when using platforms like this, continue to follow established guidelines like those in this playbook. How to Make Canva Graphics:

1. Choose the right dimension for your design: select the design type from the Canva homepage, choosing from flyers, social media posts and more. You can also build a custom size, choosing from pixels, millimeters or inches.

2. Choose a background: the background you select can be a color or an image.

3. Add your elements: the design of your graphic can include texts, icons, photos and illustrations and should be added in a visually appealing way.

4. Choose the right fonts: The right font can make or break your design. Canva suggests never using more than two fonts in the same design, as it could lead to your graphic looking messy. Choose complementary fonts that fit with the brand and the brand’s message. You can also upload your brands fonts and colors to ensure consistency.

Background Images:

You can upload a background image into Canva by selecting search images and uploading it from your desktop. Next, you drag and drop your image onto the grid and it will snap to fit. You can also add filters to change the image’s brightness, saturation and clarity. Canva says this will help when layering text and elements.

SOCIAL MEDIA TEMPLATES

Do

■ Scale text to show importance and make sure you can read all of the words clearly.

■ Utilize the brand colors and fonts to ensure consistency.

■ Add logo on graphics.

■ Reduce clutter and embrace white space.

■ When necessary, you can resize the graphic for individual platforms:

□ Facebook image: 1200 x 630 px

□ Instagram square image: 1080 x 1080 px

□ Instagram regular image: 1080 x 1350 px

□ Twitter image: 1200 x 675 px

Don’t

■ Be overly wordy.

■ Put together random images and messages; be consistent with what it is you are conveying.

■ Use fonts, colors or images that do not relate to

FoodShare SC’s brand.

■ Over complicate the graphics; using too many fonts, colors, shapes and frames.

Keep it Simple:

Do not add too many overlays or designs for your graphic and mask the original message. Use the given elements in a way that keeps the overall design balanced, centered and spaced out. Canva suggests to “harness the power of negative space,” also known as white space in your designs. This means to not be afraid of having areas void of text, images or embellishments. Also, this space does not have to be white. Using space helps the legibility of your graphic.