ABOUT THE PLAYBOOK

FoodShare SC’s social media presence provides a platform to establish a distinct brand voice and style, as well as to cultivate, maintain and engage with a community of rural and urban SNAP-EBT participants and audiences. This playbook lays the groundwork for FoodShare SC’s social media strategy and content mix using different social platforms and tactics for execution. It will help provide a roadmap of how to create social content, navigate the social media landscape and allow all hubs to achieve a cohesive voice and tone.

Use this playbook as a workbook for social media guidelines. It’s meant to be dog-eared and viewed as a guide to enhance your presence on social media. It can ultimately be modified as platforms shift and evolve over time.

This playbook should be used:

1. To cultivate, maintain and engage with a community of target audiences and show community members that FoodShare SC is actively working to improve food security and food justice. 2. To establish a voice and identity that FoodShare SC can use across multiple social media channels and programs. 3. As a training manual and guide for all staff members who contribute to FoodShare SC’s social media channels and programs. 4. To create a guidebook so that FoodShare SC can effectively engage with its audiences, primarily SNAP-EBT customers and use social media to promote FoodShare SC and its programs.